10 Major Steps in Creating Digital Marketing Strategy

Adeniyi Salau

5 months ago

When it comes to Digital Marketing, I can really say anybody can be a Digital Marketer but not everybody can be a successful Digital Marketer.

The reason is that you need to follow some practical steps in order to be a good Digital Marketer.

In this article, I want to talk about some of the practical steps to follow in order to run a good Digital Marketing Strategy. Follow me as we are going to look at that in this article.

#1 Define your goals

One of the very first thing that you need to do when you are starting your digital marketing journey is to define your goals. You have to know what you want to achieve with your Digital Marketing efforts.

You must decide whether you want to create brand awareness, generate leads for your business or others business or that you want to retain your existing customers as well.

In addition to this, you have to define goals that are SMART enough. Your goals has to be Specific, Measurable, Achievable, Realistic and Time Bound. This will guarantee that you will achieve those goals at the end of the day.

#2 Understand Your Target Audience

Another importance assignment that you need to carry out when developing Digital Strategy is for you to understand your target audience.

You really need to sit down and determine who you really targeting. This will help you to design products that meets the need of your target audience.

It will also allow you to understand the demography, interests , as well as online behavior of your target audience. Without a proper understanding of this, you may not be able to speak the language of your target audience.

#3 Conduct a Competitive Analysis

In order to develop a good Digital Marketing strategy, you will need to really understand your competitor.

Since you are trying to take their place in the Digital space, you need to understand how you stand against them, this will help you to determine what you need to do in order to steal some of their audience.

Conducting a competitive analysis will help you to understand you competitors’ strengths, weaknesses as well as any threat they might posed on your way.

This will help you to also understand what they have not been doing that you would like to start doing as well as what they have not started that you feel you can do better.

#4 Audience Your Current Digital Presence

I used to say that there is no need for you to be on all social media platforms. In order for you to be successful, you really need to audit your current Digital Media presence.

You to look at which of your social media platform is booming and which one is not. This will allow you to build a thriving online presence.

When you are doing this, you need to review your social media accounts , email campaigns as well as other social media assets that you have. This will help you to determine what is working and what is not in order to succeed in your online journey.

#5 Select Your Digital Marketing Channels

In addition to all that I have mentioned, you need to choose a channel that best aligned with your goals and your audience as well.

You have to understand that when it comes to social media , there are different channels and all the channels actually served different purpose.

Here are some of the channels you can consider such as content marketing , social media marketing, email marketing, Pay Per Click campaign as well as Affiliate marketing among others.

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PS: I know you might agree with some of the points raised in this article or disagree with some of the issues raised. Let me know your views about the topic discussed. We would appreciate it if you could drop your comment. Thanks in anticipation.

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