E-commerce websites are a special kind of website where you can buy and sell products online. I want to state categorically from the beginning that it is not all those that opened a website that actually succeeded in making such websites successful. In this article, I want to look at nine elements of e-commerce websites that you cannot do without. Follow me as we will be looking at those elements one after the other in this article. 

 

There is no doubt that e-commerce is growing, generating leads, and providing new business opportunities. The question now is can you keep up? Yes, you can if you can implement these nine elements that I am going to talk about in this article.

 

 

#1 Responsive design 

In a research that was carried out, only 22% of Digital marketers said they are ahead of the curve when it comes to responsive design. You need to understand that your e-commerce website is your office. You need to create a website that can blend with the need of the users. Having a responsive website will make users revisit your website. it will also encourage them to stay longer anytime that they visit your website as well.

#2 Mobile and Tablet compatibility 

Also, according to research, 48% of users say that if they arrive on a business site that is not working well on mobile, they take it simply as the business not caring enough. You need to understand that the majority of people visiting your site are accessing your site from a mobile phone.

 

That is why you need to put mobile users into consideration when you are developing websites. This will ensure that you are able to maintain a majority of your customer base accessing your site from a mobile phone. 

#3  Blog

I have always had to answer this question from business owners. Many of them are concerned and they always ask this question, “Do I really need a Blog ?”. Dear Entrepreneur, Yes you do need a blog. According to research carried out, companies that have a blog attached to their website have 434% more indexed content. The fact remains that search engines love fresh content. The more you post fresh content on your websites, the more you will have your page indexed by search engines. 

#4 Social media integration

As part of your efforts towards promoting your website and making it easy for people to reach you, you need to make sure that you included your social media channels on your website.

 

This will make it easy for people to visit your social media pages. They will also be able to share your content on their own social media platforms. According to research, approximately 46% of online users count on social media when they need to make any online purchases. 

 

#5  Fast loading time

When it comes to online conversion and customer/visitor retention on your website, you cannot do away with the loading time of the website. It is observed that people tend to leave websites that take time to load. According to research, 40 percent of people will leave a website if it tends to take more than 3 seconds for such a website to load a web page. 

 

#6 Lead Nurturing program

As an owner of an e-commerce website or a Digital Marketer, you need to have a lead nurturing program that allows you to develop your leads and increase their interest in your products and services. This can be a form of email communication or training that allows you to educate your leads on how your products and services can be of importance to them. This will allow you to convert more leads to customers. 

 

#7  Marketing Automation

Despite its innumerable benefits, it is being observed that it is not all Digital Marketers or organizations that make use of marketing automation. There are many benefits attached to marketing automation of your business and one of it is that it will allow you to concentrate on other aspects of the business.

 

It will also give the business ample time to study what works and what is not working as far as the organization sales effort is concerned. According to research, companies that automate their marketing efforts see a 10 percent increase in sales in the first 8 to 9 months. 

#8 SEO

Another important point that you need to consider is the need to be serious about Search Engine Optimization. You need to make sure that you are following the technical details so that your website can rank higher on search engines. This will also drive more organic traffic to your website. According to research, 70 percent of the link search users click on are organic traffics.