#1 Focus on quality content
My best advice would be to start creating awesome content. There are hundreds of ranking factors in Google’s algorithm and most SEO beginners head towards backlinks as their first step. But, that’s a problem because people are unlikely to link to a low-quality, SEO-poor website.
You need solid content to prove your expertise, build your authority, and give other publishers a reason to link to you. Do that by following Moz’s 10x framework and promoting your content like crazy. Make sure it gives a good user experience, has fast loading times, and is optimized for SEO. The backlinks will come naturally!
#2 Show your expertise
Google released an algorithm update (referred to as the “medic” update), and their guidelines had a huge focus on “E-A-T” content (which stands for Expertise, Authoritativeness, Trustworthiness).
A great workaround for meeting that criteria, without investing in new content, is to update forgotten pages on your website–including author bio, about, contact and homepages. Give them a refresh with new, keyword-optimized content and you’ll soon be seen as more of an expert than a site that doesn’t.
#1 Get your hands dirty
It’s very hard to pick just one thing – but if this is advice and not a skill I’d say that it’s important to do your own testing and research. There are plenty of people publishing findings online and they can certainly be a useful starter – but nothing beats getting your hands dirty and running tests yourself.
You may find something unusual you can discuss with the wider community (which is kind of a second piece of advice I’ve squeezed in there) which can also help further your understanding of the topic in question.
Internal linking – is not something I’ve learned or really re-learned, but it’s something that continues to surprise me. It can be so powerful if done right – especially if you have an established and trusted site.
Adding links to a page with few can see it rocket upwards for targeted phrases – so it’s often one of those killer tactics…both low friction and high impact. Linked back to point 1 – testing is key here, there’s never an exact way to do this and every site is different.
I’ve worked with a client where 5 internal links had the desired effect, and another where 10k seemed to do the trick.
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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