QUESTION 923 Considering a highly dynamic project environment, which approach should the project manager adopt to manage the project team? A. A self-organizing approach to increase team focus and maximize collaboration. B. A virtual team to minimize feeling of isolation and gaps on sharing knowledge. C. A distributed team to […]
In my previous article, I talked about all you need to know about project and project management generally. In this article, I want to talk about all that you should know about program and portfolio management. Follow me as we are going to look at that in this article. A […]
Understanding The Foundation Of Project Execution I don’t know of you, but whoever you are, you are involved in project execution in one way or the other. The funniest thing is that not all that is involved in project execution know what project management practice is. That is […]
Here is a continuation of the CAPM exam series QUESTION 201 Which process is conducted from project inception through completion and is ultimately the responsibility of the project manager? A. Control Quality B. Monitor and Control Project Work C. Control Scope D. Perform Integrated Change Control Correct Answer: […]
Here is a continuation of the CAPM question and answer series QUESTION 151 The degree, amount, or volume of risk that an organization or individual will withstand is known as its risk: A. Analysis B. Appetite C. Tolerance D. Response Correct Answer: C Section: Volume B Explanation Explanation/Reference: Explanation: […]
One of the ads method that audience relates with mostly is video ads. Videos generally have the ability to drive engagement and increase conversion. In this article, we will talk about best ways of creating video discovery ads. Follow me as we will look at that in this article. […]
According to the Longman Dictionary of Contemporary English, the internet is a computer system that allows millions of computer users around the world to exchange information. We want to look at internet influence on CRM. OBJECTIVES OF THIS ARTICLE At the end of this lesson, you should be able to: […]
We will also talk about what you need to know about your profitable customers. When we talk about CRM, we are talking of ways by which an organization tries to do business from the customers’ perspective. OBJECTIVE OF THIS ARTICLE In this article, we are going to look at […]
In the previous chapter, we talk about the brand promise which has much to do with what consumers should expect from your organisation. Before you can study your customers, you must have a clear insight into the calibre of customers that you want in your organisation. OBJECTIVES OF […]
Customer satisfaction results from process 0! internal evaluation that actively compares expectations before purchase with a perceived performance during and at the conclusion of the purchase experience. OBJECTIVES OF THIS ARTICLE In this article, we want to look at: The meaning of customer satisfaction. Relationship and […]
Definition A customer is said to be loyal if he continues to buy a particular product or service after the first purchase. It can also be seen as the desire of an organized person to resist offers from competitors and stick to a particular product(s) or service(s). OBJECTIVES […]
n this article, I want to talk about how to create a Youtube Video Campaign. To begin advertising on YouTube, link your YouTube channel to Google Ads. This will allow you to serve your videos as ads to customers watching videos on YouTube and the Google Display Network. Follow […]
Before CRM can be implemented in any organisation, there are some basic things that must be put in place so that the whole process will not fail. #1 Business Focus Any product-centred organisation that wish to now make customers the deciding factor of its activities must communicate its […]
Electronic CRM can simply be defined as the introduction of technologies and the internet in order to ensure that customers enjoy the maximum experience from the organisation irrespective of the channel that they have chosen to interact with the organisation. It helps a customer-centric enterprise to formulate rules that […]
Shocking Facts About CRM Solution Map #1 Marketing In the marketing department’s plans to shift to CRM, they needed applications that can identify prospective customers. They must be able to identify prospective customers. They must be able to identify the calibre of customers that they want and how […]
Introduction In defining CRM strategy in chapter one, we said that any organisation that desires to be customer-centred must have a laid down plan on how they want to achieve their objectives. In this article, we will be talking about those things that needs to be present […]
In my previous article, I looked at all that you need to know about customer strategy in CRM. In this article, I want to look at all that you need to know about customer care in CRM. Follow me as we are going to look at this together in […]
There are similar metrics available for Video campaigns, with some dedicated metrics for this format: Impressions: Recorded when the ad is served for five seconds or more (In-Stream) or the ad appears on the search results page (Discovery). Views: Recorded when a user watches 30 seconds or more, or […]
You can report on Display campaign performance by utilizing pre-defined Display reports for Audience and Topic: 1. Navigate to the reporting tab at the top right of the AdWords interface 2. Select Predefined reports (formerly Dimensions) 3. Select Display Topic/Audience 4. Filter reports by Campaign/AdGroup or any of your […]
You can analyze performance within the Google Ads interface with custom combinations of columns, targeting and ads tabs. Add columns to review the performance of your Display campaigns: Performance: Impressions, clicks, CPM, cost Viewability: Viewable impressions, avg. viewable CPM, viewable rate Conversions: Conversions, cross-device conversions, view-through-conversion Competitive metrics: Display impression share […]