CRM (Customer Relationship Management) is a term that has been around for decades, but it’s still a mystery to many businesses. Even though CRM systems promise to streamline sales processes, improve customer relationships, and increase revenue, many companies struggle to adopt them successfully. According to […]
The Google Display Network (GDN) is the display and video advertising channel that allows advertisers to serve display and video ads to their target audience using the Google Ads interface. The Google display network reaches over 90% of all people on the internet globally across over 2 million websites. […]
In my previous articles, I have talked about some of the means of generating leads for your businesses. In this article, I want to talk about some of the ways of generating leads through Influencers. Follow me as we are going to look at that together in this article. […]
CX value realization is a critical aspect of customer experience management (CXM). It is about ensuring that the value of a product or service is realized by the customer, and that it is aligned with their expectations. The process involves measuring and reiterating the ongoing value that the product […]
In my previous articles, I talked about all that you need to know about project or project management generally. In this article, I want to talk about all that you need to know about types of organisational structures for projects. An organizational structure is a compositional makeup of an […]
We define content creation as the process of generating varying formats of collateral that serve the needs of your intended audience to help build authority, credibility and utility between your target audience and your brand. Content creation comes after you’ve done the research on your audience, defined your […]
I have looked at some of the facts that you need to know about the different standard Diagramming notation for projects. In this article, I want to talk about four types of Schedule Network Analysis for projects. Follow me as we will look at that together in this article. […]
In my previous article, I have looked at all that you need to know about the work breakdown structure for projects. I want to look at some of the facts you need to know about schedule formats for projects. Follow me as we are going to look at […]
This article explains some of the terms relating to Schedule Management Earlier, I talked about Standard Schedule Diagramming Notations for projects. In this article, I want to talk about six terms relating to schedule management for projects. Follow me as we will look at these terms together in this […]
At this point, when we are all witnessing the overall presence of digital marketing, we can no longer neglect the importance of content marketing. It has become a fundamental part of any digital marketing strategy. It is a pillar supporting all your efforts and attempts to position your […]
RCCG SOD Year 1: Know Yourself. Part 5. Since God is on your side you must get rid of fear because there is no fear in love. Fear is the weapon that Satan uses to weigh us down. TYPE OF FEARS #1 Fear of Death Some people […]
Statistical techniques can be used to evaluate the risk that exploits will be successful in a given network. This type of analysis can help decision-makers to better evaluate the cost of mitigating a threat with the damage that an exploit could cause. Two general approaches used to do this are […]
Enterprise Patch Management: How To Go About It Patch management is related to vulnerability management. Vulnerabilities frequently appear in critical client, server, and networking device operating systems and firmware. Application software, especially internet applications and frameworks like Acrobat, Flash, and Java, is also frequently discovered to have vulnerabilities. […]
Hacking started in the 1960s with phone freaking, or phreaking, which refers to using various audio frequencies to manipulate phone systems. At that time, telephone switches used various tones, or tone dialing, to indicate different functions. Early threat actors realized that by mimicking a tone using a whistle, […]
Governments are now actively promoting cybersecurity. For instance, the US Cybersecurity Infrastructure and Security Agency (CISA) is leading efforts to automate the sharing of cybersecurity information with public and private organizations at no cost. CISA uses a system called Automated Indicator Sharing (AIS). AIS enables the sharing of attack indicators […]
In order to help you achieve your marketing goals, the Digital Marketing Institute has developed 3i principles to focus on when planning your digital marketing strategy. The goal is to get you thinking about the end-to-end digital process your organization needs to go through in order to adopt […]
In my previous article, I talked about some of the ways that you can generate leads through Influencers. In this article, I want to look at some of the ways that you can convert leads to sales. Follow me as we are going to look at that together […]
Getting to the number 1 spot of Google’s organic search results is an uphill battle. But just because it’s hard, doesn’t mean you can’t win. In this article I want to talk about how to Optimise post for Google Featured Snippets. Even if you’re not occupying position 1, you […]
Best Social Media Tools For Affiliate Marketer (+Examples) Social networks are another channel you will probably use for promotion. Even if you do not promote affiliate links directly through social media, you will still share content that contains affiliate links. You will need to […]
Lead generation includes collecting email addresses of the online users who are most likely to become your customers, based on specific conditions they fulfill, such as being from a certain location, within a certain age group. Having bought a similar product before, having visited a page on your […]