CRM Solution Map: Practical Pathway To CRM Success
Shocking Facts About CRM Solution Map #1 Marketing In the marketing department’s plans to shift to CRM, they needed…
Customer Relationship Management Strategy: Designing Effective Blueprint For Customers Success
Introduction In defining CRM strategy in chapter one, we said that any organisation that desires to be customer-centred…
Customer Care In CRM: How To Make Customers Stick To You For Life
In my previous article, I looked at all that you need to know about customer strategy in CRM. In…
Metrics For Video Campaigns: How To Measure The Success Of Video Campaigns.
There are similar metrics available for Video campaigns, with some dedicated metrics for this format: Impressions: Recorded when…
Ways of Reporting Display Campaign Performance
You can report on Display campaign performance by utilizing pre-defined Display reports for Audience and Topic: 1. Navigate to…
Correct Ways Of Analysing Performance Within Google Ads Interface
You can analyze performance within the Google Ads interface with custom combinations of columns, targeting and ads tabs. Add columns…
6 Components Of Customer Relationship Management: What Make CRM The Favourite
In my previous article, I looked at some of the drivers of customer relationship management. In this article, I want…
Major Drivers Of CRM: The Secret Behind Successful CCEs
In my previous article, I talked about all that you need to know about customer relationship management. In this article,…
Benefits Of Upgrading To ITIL 4: The Paradigm Shift In Service Management
In my previous article, I looked at some of the differences between ITIL V3 and ITIL 4. In this…
Major Considerations When Using Paid Search: Ways To Start Running Successful Campaigns
There are strategic considerations for when to use paid search, including: Filling gaps where organic is weak: fill hard-to-optimize search…