Objective Phase Of Digital Strategy: How To Set Digital Marketing Objectives The Objective phase is the heart of the process. During this phase, you clearly outline your Key Performance Indicators (KPIs) and design a strategy to achieve them. The objective phase is focused clearly on beginning […]
Handling Digital Strategy Reviews: How It Should Be Done (+Examples) Digital Marketing Reviews are an important part of the strategic process. Before you begin building the strategy, it’s important that review timelines are set in stone with the teams. It is sometimes important to put reviews in […]
Alexandra Tachalova: His Practical Tips For Newbie Bloggers Learning from people who work in the field on a daily basis and know the theory, as well as the practice, is always worth it. That’s why we decided to contact more than 30 SEO experts and ask them about their […]
Mobile Friendliness And Responsiveness : The Differences (+Examples) Mobile-Friendly versus Responsive: mobile-friendly is a different version of a website that is shown to mobile users. Responsive means the website design is formatted to its ideal fit for the screen it’s on. Responsive is ideal and […]
A/B Testing In SEO: How To Test Website Elements Effectively (+Examples) In my previous article, I looked at some of the facts that you need to know about web designing. In this article, I want to look at all that you need to know about A/B Testing in SEO. Follow […]
Unknown Facts About Video And Display Advertising Video and Display are awareness-generating digital channels that combine the science and precision of online audience targeting with the emotional engagement of audio/video and creative visual formats. First, we must understand that video and display are awareness of generating […]
Generating Content Topics That Ranks: How To (+Examples) As a content writer, I don’t know whether it has happened to you. There are times that you would like to write and you would not know what to write about. It is very possible you don’t just know […]
Content Management System: How It Can Be Used To Manage Contents A Content Management System, or CMS, is a web application designed to make it easy for non-technical users to add, edit and manage content on a website. Not only do Content Management Systems help website users with content […]
10 Content types And Formats For Marketers (+Examples) There’s a whole host of content formats available to marketers. These can be grouped into format by Visual, Text, Audio and Review. There’s further specific detail on each format later in this article. Visual content: the web is a visual medium and […]
3 Components To Test Before Website Release (Examples) In my previous article, I talked about some of the factors that you need to consider when you are trying to develop a website. In this article, I want to release take the time to talk […]
Website Usability: How To Increase Users Mobile Experience In my previous article, I talked about some of the factors that you need to consider when it comes to website design. Those elements will assist you in designing a website that meets the need of your target audience. In […]
Websites Navigation Scheme: How To Make Web Content Accessible In my previous articles, I have tried to talk about some of the facts that you need to know about website design. In one of my articles as well, I have looked at some of the facts that you need […]
In many of my previous articles, I have talked about some of the processes that you have to follow when you want to have a good website. In this article, I want to talk about how to develop a strategy and technology for website design. Follow me as we are going […]
In my previous article, I have talked about some of the processes that are involved in website creation, in this article, I want to look at some of the considerations when you are developing user interfaces and content for websites. Follow me as we are going to look at […]
In my previous articles, I have looked at some of the facts that you need to consider when you need to host your website. In this article, I will be looking at some of the importance of web analytics for advertising and advertisers. Follow me as we are going to look […]
E-commerce websites are a special kind of website where you can buy and sell products online. I want to state categorically from the beginning that it is not all those that opened a website that actually succeeded in making such websites successful. In this article, I want to look […]
In my previous articles, I have talked about some of the facts that you need to know about opening a good e-commerce website. In this article, I want to talk about some of the elements of a good e-commerce website. Follow me as we are going to look at that together […]
If there is one innovation that has come to stay with us and will remain with us for a very long time, it is the process of buying products and services online. The process has made life so easy that you can be in your room and order for […]
In my previous article, I talked about some of the ways that you can generate leads through Influencer Marketing. In this article, I will be looking at how to conduct effective lead nurturing in digital marketing. Follow me as we are going to look at this together in this […]
Sales! Sales!! Sales!!! There are many organisations that have had to close shops because they were not able to generate sales. That proves that Sales is the life blood of any organisation. Organisation needs to generate revenue in order to meet demands such as payment of sales, energy, taxes among […]