Customer Interaction In CRM: The Proper Way OF Engaging Customers

  It has much to do with talking to your customers and customers talking to you and among one another about your products and services.  Many at times organisations have put mechanisms and technologies in place that allow the customers to relate with organisations; ask questions and make suggestions.    If this is well utilized, […]

Internet And CRM: The Relationships And Differences (+Examples)

According to Longman Dictionary of Contemporary English, the internet is a computer system that allows millions of computer users around the world to exchange information.  When talking about the internet, it is a process that allows someone sitting in the corner of his room or office to send out messages or transact business with millions […]

Customer-Centric Strategy In CRM: What You Should Know (+Examples)

  We will also talk about what you need to know about your profitable customers.   When we talk about CCS, we are talking of ways by which an organization tries to do business from customers’ perspective. Whatever form an organization adopts in order to be customer-centric, it is always aimed at acquiring new customers, […]

Customer Centricity In CRM: What You Should Know (+Examples)

Customer Centricity has much to do with the desire of an organization to put customers first in whatever thing they are doing. The organisation in evolving a customer-centric enterprise will try to anticipate what customers want and try to meet customers at the right place with the right products and services.   A customer-centric enterprise […]

Customer Profiling And Modelling In CRM:Practical Guide (+Examples)

Introduction In the previous chapter, we talk about the brand promise which has much to do with what consumers should expect from your organization. Before you can study your customers, you must have clear insight into the calibre of customers that you want in your organization. Having a clear insight of this will help your […]

Customer Satisfaction In CRM: A Practical Guide (+Examples)

      OBJECTIVES OF THIS ARTICLE                 In this article, we want to look at:   ·    The meaning of customer satisfaction.   ·  Relationship and differences between customer satisfaction and customer     loyalty.   ·  Relationship between customer satisfaction and brand value.   ·  How to measure customer satisfaction   ·  Importance of […]

Customer Loyalty In CRM: How To Delight Customers

  Definition A customer is loyal if he continues to buy a particular product, or service after the first purchase. It can also be seen as the desire of an organisation person to resist offers from competitors and stick to a particular product(s) or service(s).   Importance of Customer Loyalt Customer loyalty helps businesses to […]

Customer Care In CRM: How To Retain Customers For Life (+Examples)

    Introduction When we talk about customer care in either product-centric or customer centric organization, we are talking about a specialized centre that is saddled with the responsibility of resolving customer issues. Many organisations are now realizing the need to put customer issues on the front burner with dedicated staff to handle customer issues. […]

The Concept of e-CRM: Ways Of Relating With Customers Across Multiple Channels

  What is E-CRM? E-CRM can simply be defined as the introduction of technologies and the internet in order to ensure that customers enjoy the maximum experience from the organization irrespective of the channel that they have chosen to interact with the organization. it helps a customer-centric enterprise to formulate rules that will cover business […]

Customer Relationship Management And Technology: An Overview

Customer Relationship Management And Technology: An Overview   Introduction In looking at CRM, we have three broad areas that 0kM can be divided into. These are Operational 0kM, Analytical CRM and Collaborative CRM. We are going to discuss this briefly now but our subsequent discussions will fall into any of these three headings. The three […]

Drivers Of CRM: Highlighting The Drivers Of Customers Satisfaction

  Definition The word “drivers” are not strange, even to a layman. They are the ones saddled with the responsibility of taking you to your desired destination (s). Don’t be surprised, CRM as a concept too has its own drivers! They are some components that must be present before you can achieve a desired customer-centric […]

Overview Of Customer Relationship Management

When we talk about CRM, we are talking about how you relate with your customers. We want to look at where your business is focused on. However, before doing that, I would like to look at the subject matter of CRM from the angle of authorities in the field.   Brent Frei, the president of […]

Links And Tracking For Affiliate Marketers: The Key Tools

  This section is all about tools that help you with creating links and tracking their performance. Having in mind that you will be promoting affiliate links it is essential to track the performance of content that features affiliate links. You will learn more about content that performs well, about channels that are promoting the […]

Affiliate Marketing Tools: The Major Tools To Use

Affiliate Marketing Tools: The Major Tools To Use     Affiliates, or publishers, will be using a variety of online marketing techniques when promoting the affiliate links, which means some tools will come pretty handy during the process. Affiliate software is essential for merchants, allowing them to organize and monitor the affiliate program. On the […]

Analysing Internal Link Building For SEO Success

What is link building? There are various definitions online, but the best one I have found comes from Wikipedia, which explains link building as the process of attracting links to a website from other websites.   In simpler terms, link building is how you make sure that people can find your site when they look […]

Content Marketing Strategy: How To Develop A Plan

  Having an effective content marketing strategy can help you spread your brand far and wide, helping to generate more leads, drive more sales, and increase your overall business visibility.   However, creating an effective content marketing strategy can be challenging without any prior experience. Here are some tips to help you create an effective […]