User Experience and User Interface are important to website optimization to provide a better website that gives users the information they need when they need it.     Influence of web design on UX: how bad design can create a bad user experience, even if the website is useful and […]

The principles of UX and UI In Web Design       Some of The principles of UX and UI are: #1 Accessibility Ensuring that the website is easy to use for any user, including vision or mobility impaired users. This should follow w3 guidelines (referenced below) but also follow […]

Here are some of the benefits of UX and UI in Blogging:      #1 More traffic to your website The easier a site is to use and navigate, the more it’s likely to be shown to users in search engine results and the more its content will be shared […]

    In this article, I want to talk more about what you need to know about the bidding process in Video Ads. With your targeting in place, we can now plan our bidding strategy. There are three bidding approaches available on the GDN:       Default bids: If […]

There are a number of metrics available to see if your Display campaign is successful or not. These include:       Impressions: An impression is counted each time your ad is shown on a Google partner website or on YouTube Clicks: A click is counted every time someone clicks […]

To add Topic targeting to your campaigns, begin in the same way you started adding targeting to your Ad groups.     1. First, choose the Topics tab below Audiences and Demographics. 2. Click the pencil icon to add targeting. 3. From the drop-down menu, select “Add topics”. 4. Choose […]

The steps are much the same for Video Discovery ads, until the point you choose your ad format.       For Video Discovery ads: You must choose a thumbnail for your ad – think about how this will serve as the ‘teaser’ for your ad on the networks that […]

Here are some of the facts that you need to know about Advanced Targeting in Online Campaign. Observation is an optional feature recommended for advanced advertisers.       Use observations to get reports on certain criteria without restricting the reach of your ad group. This means that observations won’t […]

In this article, I want to look at how to do Audience Targeting in Video Ads. I will be looking at targeting and bidding options and how we can use them to run the most efficient campaigns possible. In particular, we will look at:     1. On-Point Targeting 2. […]

    In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you would like to rank for as many times within the content as possible. This made for a bad user and reading experience. These days on-page optimization includes smart keyword […]

Here is how you can approach writing ads in terms of driving clicks from searchers: Relevant: Consider the need state of the searcher and how this can be addressed by your product. What do they want to hear about your product to make your product seem more appealing than the […]

        At its heart, off-page optimization is about building backlinks to your website and this practice is also known as link building. We do this because the higher quality backlinks you have from relevant websites, the more reputable your website is seen in your industry by search […]

In this article, I will try as much as possible all that you need to know about search engines. So, whether you are a content writer or just an ordinary user, I will keep you abreast of all the information that you need to know. Just relax and make sure […]

Open Google Search Console (if you have access to it), and check the crawl errors report to see if you can see any site or URL errors. If there are URL errors, review what type of errors there are and whether they are for important web pages.     One […]

This article talks about some amazing blogging success tips from SEO Expert, Search Brothers #1 Attend SEO conferences SEO is complex. Reducing it to just one piece of advice is challenging. If it were just this one SEO tip for beginners I will say attend as many industry conferences as […]