CRM

CRM Implementation: How To Build A Customer Centred Enterprise Successfully.     Before CRM can be implemented in any organisation, there are some basic things […]

Electronic CRM: How To Deploy The Internet For Customer Conversion.   What is E-CRM? Electronic CRM can simply be defined as the introduction of technologies […]

Shocking Facts About CRM Solution Map   #1 Marketing In the marketing department’s plans to shift to CRM, they needed applications that can identify prospective […]

Customer Relationship Management Strategy: Designing Effective Blueprint For Customers Success     Introduction In defining CRM strategy in chapter one, we said that any organisation […]

Customer Care In CRM: How To Make Customers Stick To You For Life     In my previous article, I looked at all that you […]

6 Components Of Customer Relationship Management: What Make CRM The Favourite     In my previous article, I looked at some of the drivers of […]

    In my previous article, I talked about all that you need to know about customer relationship management. In this article, I want to […]

3 Major Achievements From CRM Initiatives: Why Should Consider Starting Now.   I know that CRM or CRM Initiatives is a buzzword. Almost every organisation […]

Discussing Customers As The Centre The Of Universe     Many CRM definitions focus on the importance of knowing your customer and acting on that […]

  In my previous article, I talked about Samson and some of the mistakes that the bank made that made them lose Samson as a […]

  In my past articles, I have always been using the story of Samson and the bank. I have explained how he was treated harshly […]

  What is Customer Interaction In CRM?   It has much to do with talking to your customers and customers talking to you and among […]

  At the end of this article , readers should be able to understand:     Who a customer is, What it means to treat […]

When we talk about dimensions of customer service, it is a concept that helps us to understand that customers rate the level of services been […]

  When we talk of touchpoints, we are talking about different ways through which customers can have access to an organization.   In many forward-looking […]

A Customer-Centric Enterprise (CCE) is an organisation that has resolved to do business from the customers’ perspective.   In this kind of organisation, profit is […]

    At the end of this article, readers should be able to: ·   Know what customer-centric enterprises are.; ·   The characteristics of CCEs.; ·   […]

As an organisation moves from a product-centric enterprise to a customer-centric one, there are some basic things that will begin to change about the organisation, […]

  The Concept This is the simplest way of explaining the way by which an organisation whether product or customer-centred interacts with its customers and […]

  Definition Customer Lifetime Value (CLV) can be seen as the expected financial benefit from customer retention investment to build customer loyalty, Simply, it is […]