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In my previous article, I talked about some of the facts that you need to know about how to create a good website. In this article, I will be talking about some of the facts that you need to know about elements of website accessibility. Follow me […]
Search engine optimization (SEO) can be tricky, but it doesn’t have to be. One of the most popular misconceptions about SEO is that it involves shady practices and underhanded manipulation of search engine algorithms to gain favourable rankings and more traffic to your website. While there are certainly […]
In my previous article, I discussed some of the facts that have to do with the development of digital marketing generally. In this article, I want to talk about some of the impacts of Supply Chain Management on Digital Marketing and e-commerce. Follow me as we are going to look at that […]
LinkedIn is a social media platform for professionals that allows users to connect with colleagues, potential employers, and industry leaders. Founded in 2003, LinkedIn has grown to become the world’s largest professional network with over 750 million members worldwide. The site offers a variety of features such as […]
In my previous articles, I have talked about some of the ways that you can generate leads through Influencer marketing. In this article, I want to talk about how you can effectively convert dead leads in digital marketing. Follow me as we are going to look at that in this article. […]
As a Digital Marketer or website owner, you have a lot to do when it comes to determining whether you are going to succeed or not. In order for you to succeed, you need to keep an eye on your data. You have to continue to analyze your data […]
The Google Display Network (GDN) is the display and video advertising channel that allows advertisers to serve display and video ads to their target audience using the Google Ads interface. The Google display network reaches over 90% of all people on the internet globally across over 2 million websites. […]
In my previous articles, I have talked about some of the means of generating leads for your businesses. In this article, I want to talk about some of the ways of generating leads through Influencers. Follow me as we are going to look at that together in this article. […]
We define content creation as the process of generating varying formats of collateral that serve the needs of your intended audience to help build authority, credibility and utility between your target audience and your brand. Content creation comes after you’ve done the research on your audience, defined your […]
At this point, when we are all witnessing the overall presence of digital marketing, we can no longer neglect the importance of content marketing. It has become a fundamental part of any digital marketing strategy. It is a pillar supporting all your efforts and attempts to position your […]
In order to help you achieve your marketing goals, the Digital Marketing Institute has developed 3i principles to focus on when planning your digital marketing strategy. The goal is to get you thinking about the end-to-end digital process your organization needs to go through in order to adopt […]
In my previous article, I talked about some of the ways that you can generate leads through Influencers. In this article, I want to look at some of the ways that you can convert leads to sales. Follow me as we are going to look at that together […]
Getting to the number 1 spot of Google’s organic search results is an uphill battle. But just because it’s hard, doesn’t mean you can’t win. In this article I want to talk about how to Optimise post for Google Featured Snippets. Even if you’re not occupying position 1, you […]
Best Social Media Tools For Affiliate Marketer (+Examples) Social networks are another channel you will probably use for promotion. Even if you do not promote affiliate links directly through social media, you will still share content that contains affiliate links. You will need to […]
Lead generation includes collecting email addresses of the online users who are most likely to become your customers, based on specific conditions they fulfill, such as being from a certain location, within a certain age group. Having bought a similar product before, having visited a page on your […]
This segment of online marketing includes business promotion through social networks. It starts with creating social media profiles. It includes many social media marketing techniques, such as content promotion and engagement, hosting competitions and giveaways, interaction with the social media users, social media advertising, etc. Blogging […]
To understand the relationship between blogging and SEO (search engine optimization), you have to understand the basics of SEO. Search engine optimization is the process of optimizing and improving the website (or the blog) to increase its rank in the search engine result pages for relevant search queries. […]
Bloggers need a variety of tools if they want to turn blogging into a profitable career. It is important to start with the essentials, to set up a blog, including hosting and a blogging platform, but once all of that is completed, there are a lot of tools to […]
8 Mistakes To Avoid As A Blogger: Must Know As content marketing is taking over and blogging has become a strategy used by almost every company nowadays, big or small, the amount of content published online gets larger by the minute. And in that massive pool of blogs, it […]
The first step of creating a blog includes choosing a blogging platform. A blogging platform is a software you use to create a blog and publish content. It is a type of content management system (CMS). Multiple blogging platforms are available online which offer a set of blogging […]