DIGITAL MARKETING

    In one of my articles, I have said that if you really want to stay out of trouble and useless lawsuits, you need to set up some policies for your e-commerce and internet marketing efforts. This will let visitors to your websites knows what you are liable for. It will […]

To many of us that are internet inclined, we will all agree that there is money online. When you decide to take your businesses online, there is a high tendency that you will make money more than you can ever imagine. In this article, I want to look at some of the […]

  E-Business models define the flow of products, services, revenue and benefits in an organisation. It also helps in conducting online business that generates profitable revenue growth for an organisation. In my previous article, I looked at the various types of e-commerce business models that you need to know generally when it […]

    In my previous article, I have tried to look at the origin or evolution of e-commerce from where it started up to where it is now.   In this article, I want to look at the different types of e-commerce classifications that you should know as a Digital […]

E-commerce has changed the face of business in many ways, but it still hasn’t quite overtaken puns as the best way to make people laugh. While companies have become much more clever when using the internet, they still have a long way to go before they can take down puns […]

  In my previous article, I looked at some of the facts that you need to know about project stakeholder identification for a project. In this article, I want to look at some of the facts that you need to know about the project scope statement of projects. Follow me […]

The performance of affiliate link promotion depends on the type of interaction you have with your audience, as well as on the influence you have in the online community.     Also, it might be a matter of preference choosing one strategy and not the other. In this article, I […]

    The online world has tremendously affected our everyday lives that sometimes it might even seem impossible to imagine our lives without technology and online communication. This trend naturally transferred to the business world, where the new technologies opened up so many exciting opportunities. In this article, I want […]

    Like any other campaign, it all starts with determining the objectives or goals of the campaign. A few words on this and then we will have a look at what link building can look like. This article talks about some of the ways of starting a link building […]

    If there is one thing that has revolutionised how business is being done worldwide, it is the coming of the internet.   With the coming of the internet into the business landscape, it is now possible for organisations to do business beyond their immediate environment.In this article, I […]

    Earlier, I have discussed some of the reasons why internet gas changed how businesses are being done generally. In this article, I want to look at some of the major benefits of internet marketing. Follow me as we are going to look at that together in this article. […]

  Instagram is one of the most popular social media platforms, and it has become an effective way for businesses and influencers to reach their target audiences.   As a user, you may have been wondering if there was a way to see or know who clicked on the link […]

Here are some of the facts that you need to consider when you are to Create Keyword Lists To Drive Business Objectives:   Consider creating lists around the type of search intent, i.e. if they’re looking for information (Top of Funnel Searches), consideration (Middle of Funnel) or conversion/sales queries (Bottom […]

    It’s a medium weight on-page SEO signal although it doesn’t have a direct impact to higher rankings. It plays a big role in enticing the user to click-through to your listing If you have an uninspiring or keyword-stuffed meta description, you may get half the clicks of a […]

This article talks about some of the reasons why URL are important for SEO.    It’s a lightweight on-page SEO signal They are seen in the search results so they can attract click-throughs when relevant Search Engines index and retrieve pages based on the URL – and build up search […]

Open Google Search Console (if you have access to it), check the crawl errors report to see if you can see any site or URL errors. If there are URL errors, review what type of errors there are and whether they are for important web pages.     One of […]

    In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you would like to rank for as many times within the content as possible.   This made for a bad user and reading experience. These days on-page optimization includes smart […]

  Anyone with a website! From generalist to specialist, from newbie to advanced, Search Console can help you. Here are some of the reasons why a Content Creator should use the Google Search Console.    A business owner who delegates.  Even if you don’t think you know how to use […]

  In this article, I want to highlight the three types of search engine optimization. Follow me as we are going to look at that together in this article. The optimize process is broken down into the three core and timeless SEO principles:   #1 Technical Optimization #2 On-Page Optimization […]

  At its heart, off-page optimization in SEO is about building backlinks to your website and this practice is also known as link building. We do this because the higher quality backlinks you have from relevant websites, the more reputable your website is seen in your industry by search engines. […]