Digital marketing is a rapidly growing field that has created a high demand for skilled professionals and instructors.

The role of a digital marketing instructor is to teach students how to create and execute effective marketing campaigns in the digital space. This includes teaching students about various digital marketing techniques, such as SEO, SEM, social media marketing, and email marketing.

 

 

A digital marketing instructor is responsible for designing and delivering courses that are geared towards a diverse student body. They must work with other instructors to create high-quality, inventive courses that meet the needs of their students.

 

In addition to classroom instruction, digital marketing instructors may also be responsible for creating video and tablet recordings of their lectures, explanations, and content. This allows students to access course materials at their own pace and on their own schedule.

 

 

Understanding Digital Marketing Basics of Digital Marketing

 

Digital marketing is a broad term that encompasses all marketing efforts that use electronic devices or the internet.

 

It involves promoting products or services through various digital channels such as search engines, social media, email, mobile apps, and websites.

 

The primary goal of digital marketing is to reach a target audience, engage with them, and convert them into customers.

 

 

To achieve this, digital marketers use a variety of tactics, such as search engine optimization (SEO), content marketing, social media marketing, pay-per-click (PPC) advertising, email marketing, and more.

 

Importance of Digital Marketing

 

In today’s world, digital marketing has become an essential part of any business’s marketing strategy. With the rise of the internet and the increasing use of mobile devices, people are spending more time online than ever before. This means that businesses must have a strong online presence to reach their target audience effectively.

 

Digital marketing allows businesses to reach their target audience at the right time and in the right place. By using the right digital channels, businesses can connect with their customers on a personal level, build brand awareness, and drive more traffic to their website.

 

 

Moreover, digital marketing is cost-effective and provides measurable results. Unlike traditional marketing, digital marketing allows businesses to track their campaigns’ performance and make changes in real-time to improve their results.

 

Understanding digital marketing is critical for businesses that want to succeed in today’s digital age. By using the right digital channels and tactics, businesses can reach their target audience, build brand awareness, and drive more traffic to their website.

 

Role of a Digital Marketing Instructor

 

As a digital marketing instructor, the primary responsibility is to teach students the concepts of digital marketing and guide them in practical applications. The instructor must create high-quality, innovative courses that cater to a diverse student body by working with other outstanding instructors.

 

#1 Teaching Digital Marketing Concepts

The instructor must be knowledgeable in various digital marketing concepts such as SEO, PPC, social media marketing, email marketing, and content marketing. They must be able to explain these concepts in a clear and concise manner to students with varying levels of experience.

 

The instructor should also be up-to-date with the latest trends and best practices in digital marketing to ensure that the courses are relevant and valuable to students.

 

To effectively teach digital marketing concepts, the instructor must use a variety of teaching methods such as lectures, group discussions, and hands-on activities. They must also prepare study materials and notes that are easy to understand and accessible to students.

 

 

#2 Guiding Practical Applications

Apart from teaching digital marketing concepts, the instructor must also guide students in practical applications. This includes creating real-world scenarios and case studies that allow students to apply their knowledge and skills.

 

The instructor must also provide students with feedback and guidance on their practical assignments to help them improve their skills.

 

The instructor must also be familiar with various digital marketing tools and software such as Google Analytics, SEMrush, and Hootsuite. They must be able to teach students how to use these tools effectively in their digital marketing campaigns.

 

In conclusion, a digital marketing instructor plays an important role in shaping the future of digital marketing professionals.

 

They not only teach students the concepts of digital marketing but also guide them in practical applications, ensuring that they have the skills and knowledge necessary to succeed in the industry.

 

 

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Interoperability is a critical aspect of digital marketing that allows businesses to smoothly integrate different marketing tools, platforms, and data sources.

It enables marketers to access and analyze clients’ marketing data from different channels, providing a comprehensive understanding of user behavior and improving marketing decisions.

 

In the era of advanced technology and connectivity that we find ourselves in today, where data is king, interoperability is essential to ensure that businesses can effectively leverage data to drive growth and success.

 

 

What is Interoperability in Marketing?
Interoperability in digital marketing refers to the ability of different digital marketing tools and platforms to work together. The more digital marketing materials are interoperable, the faster and easier it is for customers to find what they need.

 

In other words, interoperability is about making different systems or infrastructures compatible with one another by making them mutually legible and able to interconnect. It enables businesses to connect various marketing channels, including social media, email, and search engine marketing, to create a unified view of their customers and improve their marketing strategies.

 

 

As the ever-changing digital marketing landscape progresses, the significance of interoperability is growing more prominent. It allows businesses to leverage the power of data to create personalized experiences for customers and drive growth. In the following sections, we will explore what interoperability means in digital marketing, its benefits, and how businesses can achieve interoperability in their marketing efforts.

Understanding Interoperability

Interoperability is the ability of different technologies to work together seamlessly. In the context of digital marketing, interoperability refers to the ability of different marketing tools, platforms, and data formats to communicate and exchange data effectively.

 

Interoperability is important because it enables marketers to optimize their marketing efforts, improve the customer experience, and ultimately drive more revenue. When different marketing tools and platforms can communicate and work together seamlessly, marketers can access a wealth of data and insights that can help them make more informed decisions.

 

For example, if a marketer is using a customer relationship management (CRM) platform to manage customer data and a social media management tool to manage their social media accounts, interoperability would allow the two platforms to communicate and share data. This would enable the marketer to gain a more comprehensive view of their customers, which could help them create more targeted and effective marketing campaigns.

 

Interoperability can also help marketers save time and resources. When different marketing tools and platforms can work together seamlessly, marketers can automate many of their marketing processes, which can help them save time and reduce the risk of errors.

 

Overall, interoperability is an essential component of digital marketing. It enables marketers to access a wealth of data and insights, optimize their marketing efforts, and ultimately drive more revenue.

 

The Role of Interoperability in Digital Marketing

Interoperability is a crucial aspect of digital marketing that enables different systems, applications, and data formats to communicate and work together seamlessly. It allows for the sharing and effective use of data across various platforms, software, and technologies. Interoperability plays a significant role in enhancing customer experience and facilitating data integration in digital marketing.

 

#1 Enhancing Customer Experience

Interoperability helps to enhance customer experience by providing an effortless and personalized experience across different channels. By integrating data from various sources, businesses can gain a better understanding of their customers and provide targeted marketing messages that resonate with them. This leads to increased customer engagement, loyalty, and ultimately, revenue.

 

For example, a customer who has recently purchased a product online may receive personalized recommendations for complementary products or services based on their purchase history. This personalized approach can help to build a stronger relationship with the customer and increase the likelihood of repeat business.

 

#2 Facilitating Data Integration

Interoperability also facilitates data integration by enabling different systems to share and use data effectively. This is particularly important in digital marketing, where businesses need to collect and analyze data from various sources to gain insights into customer behavior, preferences, and trends.

 

By integrating data from different sources, businesses can gain a more comprehensive view of their customers and make data-driven decisions to improve their marketing strategies. For example, businesses can use data from social media, email campaigns, and website analytics to gain insights into customer behavior and preferences. This can help businesses to optimize their marketing campaigns and improve their ROI. RIO means return on investment.

 

In conclusion, interoperability plays a critical role in digital marketing by enhancing customer experience and facilitating data integration. By leveraging interoperability, businesses can gain a better understanding of their customers and provide targeted marketing messages that resonate with them. This can lead to increased customer engagement, loyalty, and ultimately, revenue.

 

 

 

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Family law digital marketing is an essential component of a successful family law practice.

The legal industry is becoming increasingly competitive, and family law firms must find ways to differentiate themselves from their competitors. So, digital marketing strategies can help family law firms out there to reach potential clients, establish their brand, and build their reputation.

 

With the majority of legal client journeys beginning with an online search, it is very important for family law firms to have a strong digital presence. A carefully planned and executed digital marketing strategy can help family law firms get in front of the right people at the right time and cut through the fierce competition. By utilizing various digital marketing tactics such as content creation, website optimization, and online advertising, family law firms can build a strong online presence that showcases their expertise and experience.

 

In today’s digital age, it’s more important than ever for family law firms to embrace digital marketing strategies to remain competitive. With the right approach, family law digital marketing can help firms attract more clients, establish their brand, and build their reputation as a trusted legal resource.

 

Understanding Family Law

Family law is a legal practice area that focuses on issues related to family relationships, such as divorce, child custody, adoption, and domestic violence. Family law attorneys help clients navigate the legal system and protect their rights and interests.

 

Family law cases can be emotionally charged and complex, and it is essential to work with an experienced attorney who can provide guidance and support throughout the legal process. Family law attorneys must be a person who has a deep understanding of the law and the ability to communicate effectively with clients and other parties involved in the case.

 

Here are some common issues that family law attorneys handle:

1) Divorce: A divorce is a legal process that ends a marriage. Family law attorneys help clients navigate the divorce process, including property division, spousal support, and child custody and support.

2) Child Custody: When parents are unable to agree on a custody arrangement, a family law attorney can help them navigate the legal system and work to protect the best interests of the child.

3) Adoption: Adopting a child can be a complex legal process. Family law attorneys can help prospective adoptive parents navigate the legal system and ensure that all legal requirements are met.

4) Domestic Violence: Family law attorneys can help victims of domestic violence obtain restraining orders and other legal protections.

 

Overall, family law is a complex and emotionally charged area of law that requires a deep understanding of the legal system and the ability to navigate complex family relationships. Working with an experienced family law attorney can help ensure that clients’ rights and interests are protected throughout the legal process.

Digital Marketing Basics

Family law practitioners looking to jump-start their digital marketing should start with the basics. Digital marketing is a very broad term that encompasses a wide range of strategies and tactics designed to help businesses connect with their target audience online.

At its core, digital marketing is about using digital channels or platforms to promote products or services, build brand awareness, and generate leads. Some of the most common digital marketing channels include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.

To get started with digital marketing, family law practitioners should first identify their target audience and develop a clear understanding of their needs, pain points, and preferences. This information can then be used to create targeted digital marketing campaigns that resonate with potential clients and help drive traffic to their website.

Another important aspect of digital marketing is tracking and measuring results. By using tools like Google Analytics, family law practitioners can track website traffic, monitor engagement metrics, and gain insights into the effectiveness of their digital marketing campaigns. This data can then be used to refine and optimize campaigns over time, ultimately leading to better results and a higher return on investment (ROI).

 

In conclusion, digital marketing is a powerful tool for family law practitioners looking to grow their practice and connect with potential clients online. By focusing on the basics and developing a clear strategy, practitioners can create effective digital marketing campaigns that drive traffic, generate leads, and ultimately help grow their business.

 

 

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The world of internet, content is the king! You go through an endless amount of content when you wake up till you go to sleep. In this article, I want to look at the best reasons why journalist makes the best content writer.

 

Your content marketing tactic is one of the most important tools in your business repertoire. It is the hardest part of content marketing tactics to in generate leads as well as converting them into customers.

So when you are going to produce any content so make sure that content must be at its best version, and for that, you must have the best content marketing writes.

Business professionals are looking so hard for the skillful content writer to generate quality content for their business websites.

They are in search of different kinds of writers like; bloggers, social media experts, bloggers, industry professionals, and more which could be the best option, but some are completely looking for journalists. Have a look at the reasons journalist demand is increasing in the content writing field.

Best Storyteller:

The value of telling an efficient story is one of the first things you being taught in journalism classes. They are important for conversation and can engage the audience when nothing else can.

As a content marketing writer, this is an influential ability to have, as it generates compelling content that influences the audience to not only keep reading but to keep coming back to you with all their desires.

Brand journalism, which is material formally published by current journalists, has been developed by several organizations. For certain brands who are now newsrooms in their own right, the outcome has been incredible.

Know About The Targeted Audience:
This is another main narrative element, but to have its segment, it’s necessary enough 5w’s and how You must know for the journalism
• Who
• What
• Where
• When
• Why
• How

The easiest way to gather information about your story. It will help you to give out guidelines that what you need to cover. As same in content marketing these 5w’s and how to help you to find that for whom the content is written and what are their needs.

Properly Trained:

When you hire a trained journalist who has at let a bachelor’s degree in journalism. Should know all the grammar and writing style guidelines. This means you won’t have to waste time testing and correcting any abuse of material with a semicolon.

 
Professional journalists are much qualified to resist plagiarism and protect from ethical problems; who have spent time in reputed magazines and newspapers.

On the other hand, if you hire a writer who doesn’t have much knowledge in it, may harm your integrity and credibility by copying from the internet..

Time-Oriented:

When you hire a writer or a journalist, you got some who have experience reporting under weekly, monthly, and even hourly deadlines.

Journalists have has deadline hammered into them from that get-go. There is no such thing as a journalist’s writer block they only get the job done. In the same way, writers have to produce the quality of content within the deadline.

Know-How To Do Branding:

Brand journalists, writers on behalf of an organization that performs journalism-style storytelling have to peruse the same goal: attracting and retaining the interest of an audience.

They need to compile and edit stories about a corporation and distribute them through a range of media to the company’s audience. Professional hire journalists as a content marketer to Make a Wikipedia page and write about their and promote their business through it.

Trustworthy Writers:

One of the fields that content marketing writers and journalists most specifically intersect concerning their ambitions of being a trustworthy source of knowledge for their audience.

If you wish to write like a journalist you must ensure that your facts are accurate that your statements are checked and confirmed, and that your reports are focused on truly proven incidents.

Have Influencing Power:

Journalist who writes clearly and discuss complex topics are seen as some of our society’s most prominent people. They encourage their readers to think critically about those issues and challenge everything that we know.

They are always looking for facts, and people want to be a part of the quest.

You’re going to spark conversation about your industry because you hire journalists as opposed to marketers.

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PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

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#3 Shared Features With Instagram

#4 Loyal Following 

#5 500 Actions Per Day

#8 User Import

#9 Facebook Features 

If you also observe clearly, due to the fact that the Platform is owned by same individual, they are always trying to integrate the Features. Although the Platform is very new,. there is High possibility that some of the features that makes Facebook and Instagram thick will also be introduced to Threads. Only time will tell. 

 

#10 Expect Sponsored Ads and monetization

Also, Mark would have invested so much in order to come up with the Platform. He will surely wants to recoup his investment. There might be the introduction of Ads Manager and other features that will also users to gain new Followers and run Sponsored Ads on Threads. 

The steps are much the same for Video Discovery ads, until the point you choose your ad format.

For Video Discovery ads:

• You must choose a thumbnail for your ad – think about how this will serve as the ‘teaser’ for your ad on the networks that you select.
• You will write ad copy to accompany your thumbnails – this text follows the same guidelines for Google AdWords text ads.
• When a user clicks on your Discovery ad, you can choose to bring them to either the video’s watch page on YouTube or your YouTube Channel page – you cannot direct users to an external website.

It’s very important to remember your companion banner when creating your video ads. A companion banner is a clickable thumbnail image that accompanies a TrueView in-stream ad. On a YouTube watch page, it appears next to the ad, in the top right corner (on a desktop computer).

You can choose from an auto-generated companion banner or upload your own.
The technical specifications for companion banners that must be adhered to are:
Dimensions: 300×60 pixels.
Maximum file size: 150KB.

 

Our third video ad format is the Bumper ad, a short, non-skippable format that is no longer than 6 seconds. You will have to have a video already edited to the required length. You will also have to bid on a CPM basis for these ads as they are not view or click-based.
Like you did before, sign in to AdWords and follow the below steps:

• Click the campaigns tab and create a standard video campaign for your bumper ads.
• Create your first adgroup and select the video you uploaded for this ad and select the Bumper Ads format.
• Next, set your budget. “Bidding” will be set to Maximum CPM because of the bumper format.
• Choose your basic initial settings – networks, locations you want to target, the language of your customers, and any advanced settings.
• Click Save and continue.

3 brands; X-box, La Mer and SurveyMonkey used bumper ads for different forms of storytelling, from remarketing to simple storytelling. Great examples of using short-form content to achieve your goals effectively.

X-box: Launch day of the X-box game Halo Wars 2, they invested heavily in remarketing with bumper ads

La Mer: Used bumper ads to efficiently drive awareness of the brand’s new makeup suite, with a bumper ad for each product of the suite.

SurveyMonkey: Used bumper ads to highlight the value and ease of its tool by messaging the main components of its platform: “creating surveys, collecting answers, and analyzing results”.

Advanced advertisers may choose to run a universal app campaign to promote their app across the web – but the solution is not as advanced as you may think once you already have an app live within the Play store.’

Create a universal app ad in your video campaign:

1. Sign into your AdWords account at https://adwords.google.com.
2. In the “Campaigns” tab, click +Campaign and select Universal App campaign.
3. Enter a campaign name. You might use a name that tells you this is an app installs campaign. The on-screen instructions will prompt you through the setup. The benefits of a Universal App Campaign is the wide variety and reach of this campaign which utilises a wide variety of creative assets.
4. Start by selecting the app you will be advertising from the drop-down menu, or “Add a new app” to enter a new one.
5. In the “Ads” section you can enter up to 4 individual lines of text, these will be rotated within your ads depending on the format being displayed
6. Upload your image assets, and be sure to remember:

• You can include up to 20 image files with a max size of 150KB.
• Landscape images are most relevant for native ad units while portrait orientation is most valuable for interstitial content, particularly on mobile.

7. You can also include up to 20 YouTube videos for use as ad creative – in addition to automatically generated videos
created by AdWords with assets from your app store listing
8. Choose any target locations or languages. Just note that AdWords won’t translate your ads so your text and creative will have to align with these settings
9. In “Campaign Optimization” choose to optimize for Installs (gathering new users) or In-app Actions (new users likely to undertake an action, such as a purchase or profile creation).
10. Set target bids and budget – projected install volume is available for Android apps when your Play and AdWords accounts are linked

11. Click “Save and Continue” to launch your campaigns.

Note: Android app installs will automatically be tracked in Google Ads.
Do you really struggle to increase your subscribers? Learn How To Get Free YouTube Subscribers

Creating YouTube Video Campaign: How To Create A Video That Converts

 

 

In this article, I want to talk about how to create a Youtube Video Campaign. To begin advertising on YouTube, link your YouTube channel to Google Ads. This will allow you to serve your videos as ads to customers watching videos on YouTube and the Google Display Network.
Follow these instructions to link your YouTube channel to an AdWords account using YouTube:

 

 

1. Sign into your YouTube channel.
2. Click your channel icon or name in the upper corner of the page to select the channel you want to link.
3. Navigate to the left side panel of Creator Studio.
4. Under “Channel,” click Advanced.
5. Under Ad Words account linking, click “Link an AdWords account“.
6. Follow the instructions, and then click Finish.
7. Once the owner of the AdWords account approves your request, your YouTube channel will be linked to that AdWords account.
You can also link through your AdWords account to your YouTube channel:

Sign in to your AdWords account.
Click the gear icon next to your AdWords account name at the top of the page.
Click Linked Accounts.
Click YouTube in the navigation panel on the left.
On the “YouTube channels” page, click +CHANNEL to choose the channel that you want to link to an AdWords account.
In the “Link a YouTube channel” dialogue, search for a channel or enter its URL.
Follow the instructions to complete the process.
8. Once the owner of the YouTube channel approves your request, that channel will be linked to your AdWords account.

The reason this is so beneficial because when you are linking a YouTube channel to an AdWords account, you can access additional video view statistics and additional features that you will find yourself relying upon as you start advertising:

Ad views count towards overall view count: You can view ad completion rates of videos from linked channels.

Add call-to-action overlays on videos: You can create CTA overlays on videos from linked channels. You can use these to share more information about the content of your video or to raise interest in your channel, other videos, or additional websites – especially useful if you’re hoping to drive a specific action.

Remarket to users who have viewed your videos: You can create remarketing lists within AdWords based on viewers’ past interactions on your linked YouTube channels.

Report on earned views and subscriptions to your channel: You can view engagement statistics such as earned actions metrics (e.g. earned views, earned subscribers, etc.) from videos and video ads from linked channels within AdWords and learn the value of your advertising for your wider YouTube strategy.
Be aware that linking accounts does not give the YouTube channel owner control over the AdWords account and does not let the advertiser add, delete or modify videos from the linked channel – it’s purely linking the two platforms to boost your advertising capabilities.

Create a video advertising campaign in Google AdWords by following the below steps:
1. Log in to Google AdWords and click ‘+Campaign’
3. Choose ‘Video campaign’ from the dropdown
4. Select campaign subtype – Standard

Click Continue
Create a video ad by entering the URL of the YouTube Video to be used and select your video from the list provided:
1. Select the Ads & extensions tab
2. Click the + button
3. Select Video Ad
4. Select the video you want to promote and click the video ad format from the list provided (In-stream ad)
5. Enter the Display YouTube URL of the video
6. Enter the Final URL of the video
Note, for In-Stream ads, the Final URL can be on YouTube or an external website.

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PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on individual and corporate levels, I will be very glad to do that I have trained several individuals and groups. They are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

 

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 Metrics For Video Campaigns: How To Measure The Success Of Video Campaigns.

 

 

There are similar metrics available for Video campaigns, with some dedicated metrics for this format:

• Impressions: Recorded when the ad is served for five seconds or more (In-Stream) or the ad appears on the search results page (Discovery).
• Views: Recorded when a user watches 30 seconds or more, or the full video (whichever comes first) on an In-Stream ad
• View Rate: The number of views expressed as a percentage of the number of impressions
• Clicks: Recorded when a user clicks on your website, the Companion Banner, a YouTube Card, or the link to your app
• Cost Per View (CPV): The bidding mechanism used for Trueview ads where the advertiser is charged once a view or click is recorded – whichever comes first. Your CPV is an aggregate of both Views and Clicks, and you are only charged once per ad for an interaction (view or click) – whichever comes first
• CPM: The bidding mechanism used for Bumper Ads that allows the advertiser to pay every time a thousand impressions are delivered
• Video Played to 25%, 50%, 75%, 100%: Analyze what percentage of viewers watched each point of the video. It may help to identify if there is a drop-off early in the video and if users are engaged or not.

How To Do Audience Targeting In Video Ads

In this article, I will be looking at targeting and bidding options and how we can use them to run the most efficient campaigns possible. In particular, we will look at:
1. On-Point Targeting
2. Right Person with Audience Targeting
3. Right Place with Contextual Targeting
4. Introducing Advanced Targeting
5. Refine further with Targeting Exclusions
6. Set up and Start Remarketing
7. Brilliant Bidding

Put very simply, targeting allows you to place your ad in front of the right people and on the right websites.
Targeting increases audience engagement by ensuring ads are displayed to the right users as often as possible. Accomplishing this reduces wasted spending on impressions or clicks and increases the likelihood that campaigns will deliver a positive ROI.

You may choose to start your targeting strategy by using the Display Planner tool. This shows you the potential reach and cost of targeting ideas to help you plan your display and video campaigns.
It can be a good place to start when you begin running campaigns for the first time. You must be logged into Google AdWords in order to use the Display Planner. See the link in the references below.
1. Navigate to the Display planner either via the link below or by clicking the wrench icon in Google AdWords. Under ‘Planning’ click ‘Keyword Planner.
2. Here you have a number of options:

• Search for targeting ideas using a website, phrase or category: This is the most widely used, as it gives you a multitude of targeting options based on the input of a broad sense of what type of targeting you are interested in.
• Find top placements by location: This allows you to look at the top partner websites, YouTube channels, and videos by country.
• Get inventory details for your targeting: This is useful if you know what targeting options you are going to go after, you can enter your targeting here and get a rough estimate of what volumes of impressions you have the opportunity to show.
• Get performance forecasts for your targeting: You can go one step further and input budgeting/CPV info to see what type of performance you can expect.
  

 

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PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on individual and corporate levels, I will be very glad to do that I have trained several individuals and groups. They are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

 

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Reporting Display Campaign Performance: How To Deliver Workable Result For Campaigns

 

You can report on Display campaign performance by utilizing pre-defined Display reports for Audience and Topic:

1. Navigate to the reporting tab at the top right of the AdWords interface
2. Select Predefined reports (formerly Dimensions)
3. Select Display Topic/Audience
4. Filter reports by Campaign/AdGroup or any of your metrics
5. Adjust the date range or change chart type between table/line/bar chart and custom

 

You can optimize your display campaigns to ensure you reach the goals you set by:

• Rotating your creative and testing new messaging
• Testing new targeting options with observations
• Adjusting your bids accordingly in line with performance. As with a search campaign, check that the locations and devices that you are targeting are receiving the clicks that they need. Remember that a more densely populated location will be more competitive for CPC or vCPM and will usually require a higher bid. It is good practice to make bid adjustments on locations and devices where you are getting more traffic (impressions) and a lower CTR.
• Monitoring your daily budget:
• Reduce CPM/CPC bids on poor performers, or increase reach.
• Increase CPM/CPC bids on top performers
• Amend targeting to improve CPM or CTR
• Restrict your targeting to limit your audiences or when budgets are being reached early in the day

Adjust ad scheduling, delivery and frequency capping to control budget utilization and increase reach or maximize exposure

Likewise, after you run reports on your video campaign performance, assess the performance against your business goals, and judge whether your investment is generating a return.

Optimize campaigns by the metrics used to set KPIs:

• Views
• Engagement (View-through rate)
• Reach
• Frequency
• Traffic

Optimize campaigns by using the same processes that are implemented to optimize all PPC campaigns, including:

• Reducing CPV bids on poor performers, or increasing reach
• Increasing CPV bids on top performers
• Amending targeting to improve view-through rates or CPVs
• Expanding your targeting to reach new audiences
• Expanding/restricting targeting to meet daily budgets
• Adjusting ad scheduling, delivery and frequency capping to control budget utilization and increase reach or maximize exposure.

 

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PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on individual and corporate levels, I will be very glad to do that I have trained several individuals and groups. They are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

 

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Correct Ways Of Analysing Performance Within Google Ads Interface

 

You can analyze performance within the Google Ads interface with custom combinations of columns, targeting and ads tabs.

Add columns to review the performance of your Display campaigns:

• Performance: Impressions, clicks, CPM, cost
• Viewability: Viewable impressions, avg. viewable CPM, viewable rate
• Conversions: Conversions, cross-device conversions, view-through-conversion
• Competitive metrics: Display impression share lost budget/rank
• Attributes: Campaign type, bid strategy type, bid adjustment, targeting setting

You can review these metrics in the interface, or download them to review offline

You can report on video campaign performance in Google AdWords by utilizing pre-defined column sets.

 

To see these additional columns, change the column view within the AdWords interface:

1. Click Modify columns on the “Columns” drop-down menu. Whatever you unselect will be hidden the next time you sign in to your Google Ads account.
2. When you select “Video campaigns” on the campaign type drop-down menu, you’ll see the following predefined types of columns:

• Views: Use these columns to monitor your video views and audience engagement.
• Audience: These metrics help you track the growth of your YouTube audience.
• Branding: Use these metrics to see how well your video ads are building brand awareness.
• Conversions: These metrics help you analyze clicks and conversions on your website.
• Reach metrics: Use these metrics to better understand how many people were shown your ads.

Similar to Display campaigns, you can also modify the columns you view in the AdWords interface for more specific metrics and detailed reports.
If you are planning to create video ads by yourself from your mobile then you must need to try the best video editing tool for your iPhone.

There are a number of added metrics available against which you can review your campaigns:

• Earned Views: The number of organic views accrued by your video(s) following exposure to the paid video ad.
• Earned Subscribers: The number of subscribers gained by your channel following exposure to the paid video ad.
• Earned Shares: The number of shares of your video(s) following exposure to the paid video ad.
• Earned Likes: The number of organic likes of your video(s) following exposure to the paid video ad.
• View %: What percentage of the video users watched?

Each targeting method will display performance metrics within the AdWords interface as you navigate between them to review each criterion and how it is contributing to your overall campaign performance.

• Use the AdWords Video Targeting reports to analyze the performance of specific targeting methods against your campaign KPIs.
• Use the AdWords Videos reports and the Ads tabs to see how your individual video ads performed against campaign KPIs, and compare ad formats.
• Use the Settings tab to view reports on Device, Location and Language performance for your Video campaigns.

Analyze the follow-on effect of your ads: the extent to which users engage with your site after they click your ads, and how they convert.
You can use Google Analytics to analyze the follow-on effect of your ads: the extent to which users engage with your site after they click your ads, and how they convert. 

In Google Analytics, you can use the specific AdWords Display Targeting report to analyze the performance of your AdWords campaigns that target the GDN as per your customer interaction. This report allows you to understand the follow-on effect of your display ads: the extent to which users engage with your site after they click your ads, and how they convert.
The report includes data from Display Network only and Search Network with Display Select campaigns that use one or more of the available targeting options:

• Display Keywords
• Placements
• Topics
• Interests and Remarketing
• Age
• Gender

Use the AdWords Video Campaigns report within Google Analytics to analyze the performance of your video ad campaigns. You can pull reports on:

• Video ads
• Device
• Geography
• Location
• Operating system
• Browser
• Video campaign performance

Access display and video reports in Google Analytics to understand the importance of display and video campaign performance in the context of your overall website KPIs:

• Select a metric group that matches your KPIs using the Explorer tab, e.g. Site Usage, Website Clicks, and Engagement.
• Choose dimensions to analyze, such as Ad Content or Video.
• Add Secondary Dimensions such as Device Category.
• Sort tables by your most important metrics, for example, ROAS (Return on Ad Spend).

After you run reports on your display campaign performance, you then need to assess the performance against your business goals/ the KPIs you set – reach, engagement, remarketing, etc.

 

Do you enjoy this article, add Our Posts to your Reading List.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on individual and corporate levels, I will be very glad to do that I have trained several individuals and groups. They are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

 

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There are strategic considerations for when to use paid search, including:

• Filling gaps where organic is weak: fill hard-to-optimize search gaps in organic listings with paid search campaigns
• Strengthening visibility: appear higher on the results page and provide multiple opportunities to click through both paid and organic links
• Gaining immediate access to market: Immediately target searchers in desired locations with promotional ad copy faster than organic search

• Consumer device preference: Mobile is becoming increasingly important in the buyer’s journey. Mobile and desktop searches are performed for different reasons, sit in different parts of the buyer’s journey and can have very different functions in terms of conversion and user expectation. Optimize visibility for mobile search as PPC ads appear first on mobile devices

Organic searching can serve a different purpose to paid search from both a consumer and advertiser perspective. You may not want to directly invest in certain kinds of keywords as they don’t feature highly in sales or conversions, so knowing the type of search outcome will help you focus on content (SEO) or campaigns (PPC) to help optimise performance and user experience.

Source:
You can see the title in the source code by right-clicking on the webpage and selecting “view source code”. It will appear as <title>Corporate Training | Digital Marketing Institute</title>

Why Title Tags are important:

• It’s a heavyweight on-page SEO signal and the single most important place to include keywords
• Getting it right has a direct impact on higher rankings

If you look carefully at the top of an internet browser, you can hover over the tab which is next to the address bar and see the full title tag.

The most important part when optimizing title tags is to get the right blend of keywords. If it looks like one long keyword list, you may be considered a spammer, but if it includes your main keywords (your primary (P1) and secondary (P2) keywords) and is written in natural compelling English, then you should be on track.

One of the reasons we prioritize keyword research is for title tag optimization. This is because it’s hard to work more than three or four keywords into a title tag, so we tend to just focus on the primary and secondary keywords; which are three keywords in total. Often the tertiary keywords (P3) are closely related to the primary and secondary keywords, so they are fairly well represented.

How to optimize title tags:

1. Work in keywords (this is the most important part to get right)

• Include main (primary and secondary) keywords
• Main keywords nearer the beginning help
• Don’t keyword stuff

2. Use the space provided

• Max space is 600 pixels (around 70 characters including spaces)
• Over 600 pixels get truncated off the SERP listings

3. Be descriptive and engaging

• Describe the page in a natural human-friendly language
• Make enticing enough to encourage click-through

Some extra info:

• Common sentence separators are “|” and “-”
• A brand is optional and commonly used after a sentence separator at the end. The exception to this is for the homepage where the brand is typically at the beginning of a title tag.
• Very occasionally Google will write its own Title Tag in the SERPs

This is for a fictitious snowboarding company called “SnoWayBro”. Normally, we pay the most attention to optimizing the P1 keyword and P2 keywords. But in this case, because many of the keywords are so similar in meaning, we managed to accommodate all of the P3 keywords pretty well, asides from “what size snowboard do I need”. That’s because so many of the P3 keywords were close variants of the P1 and P2 keywords, e.g. synonyms or plural/singular differing.

The chosen title tag is: Snowboard Sizing Guide, Charts & Calculator | Sno Way Bro
You can see we have used Portent’s SERP preview tool which helps illustrate what the title tag will look like and whether it’s within the recommended size limits.

Meta description tags are only visible in the SERPs and the source code. You cannot see them when you are viewing the main content of a page. As you’ll find out in this SEO module, there is quite a bit of work involved in ranking for a keyword but one of the most overlooked aspects of SEO is improving the click-through rate in a search engine listing where you actually rank.

Source:
You can see the meta tag description in the source code by right-clicking on the webpage and selecting “view source code”. It will appear as <metaname=’description’ content=’ Transform your business by providing digital marketing & social selling training solutions to your employees. Find out how it can impact your business today. 

Do you enjoy this article, add Our Posts to your Reading List.

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In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you would like to rank for as many times within the content as possible.

 

This made for a bad user and reading experience. These days on-page optimization includes smart keyword targeting, where keywords are mentioned in key elements while still providing a good user experience. 

 

This means that the reading experience needs to be good and also that your content satisfies what the user is actually looking for.

Unknown Facts About On-Page Optimization

In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you would like to rank for as many times within the content as possible.

 

This made for a bad user and reading experience. These days on-page optimization includes smart keyword targeting, where keywords are mentioned in key elements while still providing a good user experience. This means that the reading experience needs to be good and also that your content satisfies what the user is actually looking for.

On-Page Optimization plays a significant role in the rankings process. Changes are made through a Content Management System, meaning a non-technical person should be able to do it.

 

If you have a modern Content Management System like WordPress, it should be easy to target keywords in key elements.

 

We’ll cover the key elements shortly but they include making images, headings, main body copy, meta description tags and title tags.

Time investment is split between up-front work and ongoing maintenance.

SEOptimer, Mozbar and SEO SiteCheckup are SEO tools that are all able to grab the important on-page elements from the HTML for a webpage.

 

 

This is useful when we want to quickly review whether an existing page has been optimized or not. It also saves time in having to dig around in the source code.

 

Mozbar is a Chrome and Firefox extension created by Moz.com. It has more functionality in Chrome as do many other SEO browser extensions.

1) When installed, you can click the M icon in the top right of the browser so it is selected and turns blue (you can click it again to toggle it off when finished).

 

2) Then click the Page Analysis icon on the top left to inspect the most important on-page SEO elements.

Pre-click on-page optimization as the name suggests is optimizing for what’s visible to the user before they click on a result. This includes:

• The title tag
• The URL
• The meta description

As you’d expect, part of this process involves encouraging the searcher to click on your listing, rather than the others.

Post-click on-page is everything the searcher sees after they click on a listing and when they visit your site.

 

So this is what the visitor sees when they land on your webpage. It includes optimising keywords and the user intent of keywords into the main copy, headings, hyperlinks and images.

 

Before starting on-page optimization you need to decide what page you are optimizing and what keywords you wish to target.

 

This requires keyword research and ideally prioritizing the keywords as we did in an earlier exercise. For the upcoming on-page optimization lessons, we’ll show examples of how you would optimize the snowboard sizing page.

 

 

Portent’s SERP Preview Tool is an excellent way of visually seeing what a Google search result would look like before you make the pre-click on-page optimization changes.

 

This way you can make sure your snippets are the right length and that they look enticing for the user to click through.

 

Amazon is incredibly dominant in SEO and there are lots of reasons for this. They provide a great user experience on their site, have a big product range and have colossal domain authority.

 

Although as we can see from the above slide, their title and meta description tags are a little on the long side and get truncated which isn’t ideal for click-throughs.

 

Aside from the main body copy, title tags are the single most important on-page element to get right.

 

They are the first part of a listing a user sees after they make a search and search engines pay close attention to what words are provided which influences how well your web pages will rank.

 

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

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Getting started with e-commerce is a process that requires learning about different aspects that influence setting up and running an e-commerce website.

 

It is also helpful to have in mind the e-commerce statistics that provide a glimpse into the importance of this industry and the trends that are tremendously shaping the way strategy is implemented.

 

• Millennials and Gen Xers are similar in their likelihood to buy online—more than 90% of internet users in both age groups have made a digital purchase in the past year. But millennials are more likely to research products or make a purchase via their smartphone. (eMarketer).

• In 2015, the global population amounted to around 7.3 billion people, of which 1.4 billion people purchased goods and/or services online at least once. In total, they spent $2,272.7bn online, which results in an average spending per e-shopper of $1,582. (EcommerceWiki).

• Worldwide retail sales—including in-store and internet purchases—will surpass $22 trillion in 2015, up 5.6% from 2014. Retail ecommerce sales, those purchased over the internet, will make up 7.4% of the total retail market worldwide, or $1.671 trillion. By 2019, that share will jump to $3.578 trillion, yet retail ecommerce will account for just 12.8% of retail purchases. (eMarketer).

 

• About 71% of consumers are shopping online to find the best price. (IBM)

• 53% of global internet users have made an online purchase in 2016. (SocialMediaToday).

• Primary reason for digital shoppers in the United States to abandon their carts is the cost of shipping. (Statista).

• Nine out of 10 of the survey participants said free shipping was the No. 1 incentive when asked what would make them shop online more often. (MarketingLand).

• Average e-commerce conversion rate vary from 3% to 4%. (SocialMediaToday).

• 42 percent of online shoppers worldwide stated that they preferred to pay via credit card, while 39% preferred PayPal. (Statista).

• In 2017, global B2C e-commerce sales are expected to reach 2,143 billion U.S. dollars. (Statista).

• Customer satisfaction is the number one success metric for marketers today. (Salesforce).

• 39% of people will stop engaging with a website if it takes too long to load. (SocialMediaToday).

• Eighty-eight percent of shoppers characterize detailed product content as being extremely important. (Forbes).

• Over 90% of people buying on Amazon wouldn’t purchase an item with less than three stars. (Forbes).

• One-click checkouts and e-wallets will become a game-changer in 2017. (HuffingtonPost).

• 75% of people participate in webrooming to find the lowest price, while 72% do it to compare the products. (RetailPerceptions).

• The main reasons why customers webroom over showroom is because they don’t want to pay for shipping (47%) and because they like to go to a store and touch and feel the product before they buy it. (Shopify).

• Social commerce accounted for 5% of ecommerce. But predictions are healthy and show a 25% growth rate over the next five years. Mobile ads are the backbone of this growth. (HuffingtonPost).

• Mobile remains a powerful upward force for ecommerce. US retail mcommerce will climb 43.2% in 2016, paced by a 78.3% jump in sales via smartphones. (eMarketer).

• In 2015, mobile commerce accounted for 30 percent of all U.S. e-commerce in 2015, and U.S. retail e-commerce dollars are projected to grow to almost 482 billion in 2018. (PointSource).

• 56% of smartphone or tablet users intend to utilize their devices to search for and/or buy gifts this holiday season. (Invesp)
With the analysis of the data from numerous researches on the state of e-commerce, the following can be concluded:

• E-commerce market is expanding each year
• Mobile commerce is increasing its share in the overall e-commerce
• It is important to understand the profile of digital buyers
• Digital buyers want quick and easy way to buy online
• They also want the best price and free shipping
• Webrooming is slowly taking over showrooming.

 

 

 

 

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

 

 

Anime as a company is doing pretty and they are still growing stronger. In 2019, before the COVID-19 pandemics, the company makes about $ 24 billion in sales. Although their sales were affected during the pandemic, that does not mean you can still not make money from Anime as a company.

 

In this article, I want to talk about Affiliate Marketing Anime Youtube 2022. I will be looking at some of the Affiliate Programs that they have and how you can use that in monetising your website. 

 

 

Here are some of the programmes that they have that you can actually consider:

[embedyt] https://www.youtube.com/watch?v=M4T-gXCmi-A[/embedyt]

 

 

#1 Right Stuff Anime

This Company happens to be one of the respected household names when it comes to anime title distribution. They are not new in the business as they have been doing that since 1987. They are also known for really some of the most popular titles in that category.

 

This company pays a 10% commission if you sign up for their anime affiliate marketing on Youtube. If you are also lucky to refer new customers, you will be paid 5% commission as well. They have many exciting products such as Blue-Ray, DVDs, toys and apparel among other exciting products. 

 

 

#2 Funimation Affiliate Marketing Anime Youtube 

This is another anime distributor that is doing wonderfully well. This company has been in existence since the year 1994 and they are responsible for the distribution of some of the award-winning anime titles as well.

 

Just like Right stuff Anime, they also pay 10% for every sale generated and pay a 5% Welcome Bonus for every signup for their new customers as well. Their products also include Blue-Ray, DVDs and more just like their counterpart. 

 

 

#3 Anime Island Affiliate Marketing Anime Youtube 

This is an organisation that specialises in online retailing. They focused mainly on anime and manga productions. This company came into operation in 2022 and they have a wide range of anime and Manga products in their kitty.

 

Just like Funimation, they offer 10% commission on every customer referred, they also give a 5% bonus to new customers as well. Their product is also similar to that of their counterparts as well. 

 

 

#4 The Anime Corner Store 

The anime corner store also specialises in Anime and Manga products merchandise as well. It started operation in 2001 and has a wide range of products to offer its teeming customers.

 

Just like their fellow competitors, they also offer a 10% signup bonus to their affiliates and they also give a 5% welcome bonus to new customers that are buying from them for the very first time.

 

 

#5 Tokyo Otaku mode 

This company also specialises in anime and manga merchandise. They started operation in 2012 and have a wide range of products to show for it. Just like their other counterparts, when you sign up as an Affiliate, you get 10% for every sale that you refer. Your user also gets 5% commission once they sign up with them. 

 

 

#6 Solaris Japan Affiliate Marketing Anime Youtube 

Solaris Japan Affiliate Marketing Anime Youtube has been in operation since 2006. They also have a wide range of products to offer their teeming affiliates and audience.

 

They also offer a 10 percent commission to their Affiliates for every customer that they refer to them as well as a 5% sign-up bonus for their new customers as well. 

 

 

#7 Amazon

When it comes to Amazon, they need no introduction. They are the largest online retailer in the world. They also deal with Anime and Manga products as well. They also offer a 10% commission to Anime affiliates working with them.

 

They also have 5% commission for anyone that purchases anime products from them as well. 

 

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PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

 

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I don’t know if I am the only one that is always pissed when someone comes online or on social media platforms to display earning figures that are too good to be true.

 

I have watched several videos online where someone holds hard currency and tell you that you are a fool if you have a phone and internet connection and you are not making up to $300 in a month. I will not want you to dispute that.

 

 

In this article, I want to tell you some of the characteristics that you should look out for in Affiliate marketing coaches. Let us look at some of these characteristics together in this article. 

 

I want to approach this article based on the premise that you cannot give what you don’t have. Before you choose your desired Affiliate marketing Coaches.

 

 

What are those things that you see in his life that make you choose him? If some of the characteristics  I want to mention in this article are missing, he is not the right person for you. 

Here are the qualities: 

#1 Determination 

When you are about to choose your mentor in Affiliate marketing, you have to ensure that you choose one that is ready to give all it takes to succeed. He should not be someone that gives up easily. Success in Affiliate marketing is not something that comes overnight.

 

 

It is full of Up and down. Your Affiliate Marketing coach must be someone that is ready to do the needful in order to succeed. 

 

#2 Creative Spirit 

Another quality that you should look out for in your desired Affiliate Marketing coaches is creativity and innovation. It has to be someone that is ready to think out of the box.

 

 

He must be ready to try something new even if no one has ever tried that particular method. You should know that technology is ever-changing. If you are afraid of trying something new, you may not be able to advance in your career. That’s the bitter truth. 

 

 

#3 Willingness to succeed 

Another major element that you should look out for in your desired Affiliate Marketing coaches is the desire to succeed. When you have the willingness to succeed, you will be eager to learn new things and acquire new knowledge in your chosen niche.

 

This same training and willingness spirit will be passed to their mentees who are under their tutelage. A good Affiliate marketer will want to do all that it takes to succeed. He will never take “No” for an answer. 

 

 

#4 Organisation

There are times that some of these coaches who like to dish out figures think they can actually do many things at the same time.

 

There is a single word to qualify them, they are simply disorganised and cannot achieve much.

 

A good Digital Marketer should know how to prioritise tasks and understand that one task has to be completed before you jump to another task. Such coaches will end up confusing you. They are not a good example to follow. 

 

 

#5 Motivation 

A good Affiliate Marketer is self-motivated. They do not need anyone to hype them before they are dedicated to tasks. Such individuals are ready to be a lone rangers if that is needed in order for them to succeed.

 

 

To be candid, good Affiliate Marketers are not motivational speakers that will come online to dish out figures, they preferred to be discovered by a Diligent student.

 

 

As some people will say, you should never believe everything that you saw on social media. Before you jumped at a mentor, take time to find out whether they are saying the truth or not. 

 

 

#6 Discipline 

One thing in life is that when you have a goal that you want to achieve, you have to set out and come up with a workable plan in order to achieve that goal.

 

No matter how good your plan is on paper, if you are not disciplined, you might not be able to achieve that goal. A good Affiliate Marketer should not be discouraged or distracted. He has to stay on one goal until his objective is achieved. 

 

 

Concluding Thought

So, when next you need to make a decision on who will tutor you in Affiliate marketing, you have to make sure that you are guided based on the principles that I have mentioned above.

 

If you are also an Affiliate Marketer and you have not been following these principles, you need to retrace your step in order to succeed.

Do you enjoy this article, add Our Posts to your Reading List.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

 

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too

 

OUR MISSION

To create well-reached contents that will increase the intellectual prowess of our readers. 

OUR VISION

To become a reference point in the blogging space by the year 2030. We want to be among the first 30 blogs in Nigeria. 

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Here are some of the steps to follow when you need to optimize post meta description tags: 

1. Make descriptive and engaging (this is the most important part to get right)

• Try to make your listing stand out from the crowd. Does the page contain any unique selling points?
• Describe the page in a natural language and enticing enough to encourage click-throughs

2. Keep short and concise

• Max space is 156 characters (around two short sentences)

3. Be careful with keywords

• Include the main keyword or a close variation
• Keywords in meta description DO NOT directly improve rankings, so avoid keyword stuffing

Some extra info:
Occasionally Google will write its own Meta Description tags in the SERPs if one hasn’t been written or isn’t deemed relevant enough to the keywords used by a searcher.

This meta description includes some benefits, that the process is going to be quick and easy. It’s written with the user in mind with “your specific riding habits”. It includes the main keyword but in a way that makes the snippet relevant to the user and not spammy.

The chosen meta description tag is: Quick and easy snowboard size calculator and sizing charts, to help you find the right gear for you and your specific riding habits.

Note:
In this example, the user searches for “snowboard sizing” and even though that exact phrase isn’t mentioned, a close variant (snowboard size) is mentioned, so Google chooses to bold the text. When text is bolded, this improves the chances of the listing being clicked on.

Over time a page will build up the trust and authority which is assigned to its URL. Changing a URL without redirecting appropriately can lose trust. Because of this, it’s best not to change a URL where possible and to try and get them right from the start.

Why URLs are important:

• It’s a lightweight on-page SEO signal
• They are seen in the search results so they can attract click-throughs when relevant
• Search Engines index and retrieve pages based on the URL – and build up search engine trust through them

By default, URLs are often generated from the main heading of the page by the CMS. This is good as default as relevancy is added but the downside is that they often become long and repetitive, so ideally they need to be changed to something different and shorter.

How to optimize URLs:

1. Include the main keyword or a close variation
2. Keep short and concise (around 70 characters before truncation)
3. Set URLs right at the beginning
4. Stick to conventions

• Use dashes “-” instead of underscores “­_” to separate words
• Use lowercase characters

Headings help outline what a webpage is about. They are used in a similar way as Microsoft Word. The main heading should be within an H1 tag, secondary headings in H2 tags, and tertiary in H3 tags and this can go all the way up to H6 tags.

Why headings are important:

• Headings are one of the first things a user notices and the main heading (H1 tag) needs to be relevant to what they have searched. Users scan a page’s headlines before deciding whether to read the whole page or go back to where they have come from.
• It’s a medium weight on-page SEO signal and adds relevancy to the page.

There are six header tags (H1 through to H6) which are used to outline the hierarchy of content. The main heading should be in an H1 tag. Secondary sub-headings should be in H2 tags. H3 – H6 tags aren’t used as often in body copy but work in the same hierarchal sub-heading way.

The main copy is ultimately where the user is going to find what they are looking for or not, so search engines pay close attention to it.

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PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

 

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In this article, I want to highlight the three types of search engine optimization. Follow me as we are going to look at that together in this article. The optimisation process is broken down into the three core and timeless SEO principles:
#1 Technical Optimization
#2 On-Page Optimization
#3 Off-Page Optimization

It also looks at how we can apply the theory to a real-life successful SEO campaign.

 

While it can help if you have a technical background, many technical optimization tasks can be either completed or directed by a non-technical person. Remember Technical Optimization is one of the three Pillars to SEO. We can think of these as broad categories for SEO that everything else fits under.

 

Examples of technical optimizations are making sure a website has clean code, is free from site and URL errors and has minimal duplicate content. We’ll now discuss some of these and others in more detail.

Features of technical optimization:

• Activities: involves SEO activities completed on your site that are designed to improve SEO but are not related to content
• Ranking factors: this stage is mostly about optimizing the crawlability of the site so that content can be easily found and indexed. Contains a small amount of less essential ranking factors but is still essential to get right
• Tech Help: they may require the help of a web developer or someone technical because many changes require code tweaks within the website
• Time investment: this is mainly up-front work, with some ongoing maintenance
• Tools: there are lots of great tools that can help diagnose technical issues, including Google Search Console, Screaming Frog SEO Spider and Xenu Link Sleuth

 

Note: Google Search Console was called Google Webmaster Tools, so when you research online you may see both being referenced.
The following text is borrowed from the Google Search Console help pages and you can find a link in the references below.

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PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

 

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This article talks about all that you need to know about how to use the Search Console. 

 

 

Who Should now Use the Search Console ?

Anyone with a website! From generalist to specialist, from newbie to advanced, Search Console can help you.

• A business owner who delegates.  Even if you don’t think you know how to use Search Console, you should be aware of it and become familiar with the basics. You might hire your webmaster or a marketing specialist to help you set up your website with Search Console. In that case, you can work with that person to ensure you have access and control to all of the reports for your website. In addition, it’s a good idea to learn all you can about how your site is performing in search results so you can make important business decisions about your site.

 

• SEO specialist or marketer. As someone focused on online marketing, Search Console will help you monitor your website traffic, optimize your ranking, and make informed decisions about the appearance of your site’s search results. You can use the information in the Search Console to influence technical decisions for the website and do sophisticated marketing analysis in conjunction with other Google tools like Analytics, Google Trends, and AdWords.

 

• Site Administrator. As a site admin, you care about the healthy operation of your site. Search Console lets you easily monitor and in some cases resolve server errors, site load issues, and security issues like hacking and malware. You can also use it to ensure any site maintenance or adjustments you make happen smoothly with respect to search performance.

 

• Web Developer. If you are creating the actual markup and/or code for your site, Search Console helps you monitor and resolve common issues with markup, such as errors in structured data.

 

• App Developer. If you own an app, you want to see how mobile users find your app using Google Search. Search Console can help you integrate your app seamlessly with the website world.

 

Google Search Console
1. Verify as site owner (when no other site owners exist). Follow Google’s site verification process by acting as site owner e.g. uploading an HTML file to your site.
2. Ask a colleague to be added (when a site owner already exists). Find out who is the site owner and ask them to grant you Google Search Console access to a website.

 

Bing Webmaster Tools
Bing offers a similar product to the Search Console called Bing Webmaster Tools. Follow a similar process to the above.
The following is text is borrowed from the Google Search Console help pages and you can find a link in the references below.

Verify your site ownership

What is verification?
Verification is the process of proving that you own the site or app that you claim to own. We need to confirm ownership because once you are verified for a site or app you have access to its private Google Search data, which can affect how Google Search crawls it.

 

Verification associates a specific user with a specific property. Every Search Console property requires at least one verified owner, though it can have more.

 

 

Note that you could add any site or app as a property to Search Console, but until you verify ownership of it (or an owner grants you rights on it) you can’t use it in Search Console. For example, you could add www.wikipedia.org as a property to your Search Console account, but you wouldn’t be able to access it until a Wikipedia developer helped you prove ownership (or a Wikipedia Search Console property owner added you as a user to the Search Console property).

 

 

Verify a website
1. Either add a new site (see link in references) or click Manage Property > Verify this property on the Search Console home page next to the existing property that you want to verify.
2. Choose one of the verification methods listed below and follow the instructions. Not all verification methods are available for all properties; the verification page will list which methods are available and recommended for your site.
Verification methods include (more detail in the link in the references section):

• HTML file upload
• Domain name provider
• HTML tag
• Google Analytics tracking code
• Google tag manager container snippet
• Google sites
• Blogger

Multiple people can add and verify a site separately, using the same or different methods. If you use the same method, just be sure that you don’t overwrite any verification tokens of any other owners.

Crawlability optimization steps

• Minimise site errors
• Use redirect wisely
• Create and submit to date XML sitemap
• Minimise duplicate content
• Check for indexed pages

 

Minimize site errors: Site and URL errors can restrict access to useful pages and if too frequent, can lower the overall trust of a domain. In Google Search Console, you can find Site and URL errors under Crawl à Crawl Errors. This example shows a very high number of Not Found URL errors, so further investigations need to be made so the appropriate fixes can be put in place.

Use redirects wisely: if a URL has changed, redirects can be used to take the user or search engine to the right place and preserve the page’s trust and reputation, while avoiding URL errors.
There are three main types of redirects:

1. 301, “Moved Permanently”—recommended for SEO. A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
2. 302, “Found” or “Moved Temporarily“. Some of Google’s employees have indicated that there are cases where 301s and 302s may be treated similarly, but our evidence suggests that the safest way to ensure search engines and browsers of all kinds give full credit is to use a 301 when permanently redirecting URLs
3. Meta Refresh. Meta refreshes are a type of redirect executed on the page level rather than the server level. They are usually slower, and not a recommended SEO technique. They are most commonly associated with a five-second countdown with the text “If you are not redirected in five seconds, click here.” Meta refreshes do pass some link juice but are not recommended as an SEO tactic due to poor usability and the loss of link juice passed.

 

The most recommended redirect is the 301 redirect as this is thought to pass the most amount of reputation.

The majority of Content Management Systems (CMSs) allow non-technical people to implement redirects. WordPress is a popular CMS and the simplest way to create a redirect is by installing a redirect plugin. For some CMSs, you may need to get help from a technical person to help implement redirects.

 

1. Create your sitemap:
The most commonly used sitemap is the XML sitemap. This is designed for search engines, rather than people, and is one file that contains a collection or all of your web pages. While search engines predominately crawl web pages by following links from one web page to another, they also use XML sitemap for discovering pages. Most CMSs will automatically create an XML sitemap but you need to make sure this has been enabled.

 

If one exists, you can often find your XML sitemap at www.yourdomain.com/sitemap.xml

 

What is a Search Console?

Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

 

Why use Search Console?

Monitor your site’s performance in Google Search results:

• Make sure that Google can access your content
• Submit new content for crawling and remove content you don’t want to be shown in search results
• Create and monitor the content that delivers visually engaging search results
• Maintain your site with minimal disruption to search performance
• Monitor and resolve malware or spam issues so your site stays clean
• Discover how Google Search—and the world—sees your site:
• Which queries caused your site to appear in search results?
• Did some queries result in more traffic to your site than others?
• Are your product prices, company contact info, or events highlighted in rich search results?
• Which sites are linking to your website?
• Is your mobile site performing well for visitors searching on mobile?

 

2. Submit your sitemap to Google:

There are two different ways to make your sitemap available to Google:
1.Submit your XML sitemap via Google Search Console – https://www.google.com/webmasters/tools/sitemap-list

2.Insert the following line anywhere in your robots.txt file, specifying the path to your sitemap: Sitemap: http://example.com/sitemap_location.xml. Be very careful when making changes to the robots.txt file and always check with an expert if you are unsure as you can accidentally de-index useful pages.

Once you have submitted your XML sitemap to Google, you’ll be updated on how many of the submitted pages have been indexed. Your goal is to get all your useful pages indexed and aim for 95%+ of all pages. The example screenshot only has 12% of the submitted pages indexed which is not good and would need further investigation.

 

While a small amount of duplicate content is ok, search engines prefer unique content and may choose to not index content that it considers duplicate. Duplicate content can be identified through:
1.HTML improvements in Google Search Console where duplicate pages will be highlighted if they exist.
2. Copying an extract of text found (e.g. 10 words or so) in a web page and pasting it in quotes into a search engine. If multiple pages are shown in a search engine, this may be a sign of duplicate content. For each web page checked, you can repeat this process three times.

If you want to view what a webpage looked like the last time Google visited it and also when it happened, you can check Google’s cache of the page and this is the version stored in its index.

Do you enjoy this article, add Our Posts to your Reading List.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

 

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OUR VISION

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In my previous article, I talked about some of the factors that you should look out for when you need to look for an Affiliate Marketing Coach. In this article, I want to build on that topic. I want to consider some Affiliate Marketing Roadmap that must be at the back of your mind when you want to launch out into Affiliate marketing. They are just like a manual that you need to follow when you need to launch out into Affiliate marketing. Follow me as we will look at this together in this article. 

 

Here are the steps…

#1 Know Your Product

The very first thing that you have to do is to have a good grasp of the product that you want to market. You must take time to digest the product and read every available material about that product. This will give you the advantage of answering any question that customers and prospects might have about that particular product. It will also allow you to decide on the best method to promote the product as well. At times, you may have to go to those that have used the product and listen to what they have to say about the product as well. 

# Develop a Template

As part of your Affiliate Marketing roadmap, when you are about to market any product, you need to take time to study the method being used by others. As you are observing the winning methods that others have to take the time to develop, the next question is to determine if that method will work for you. 

 

You might also decide to use that same method that others have used and find time to tweak their own formula as you move on. The bottom line is that you must design a template for the product that you are about to market.

 

From time to time, you also need to re-examine the process to verify whether the process is working or not. This will ensure that you have a seamless method for promoting your product that is not a burden to your prospects and customers. 

 

#3 Choose Programs Wisely

When you are about to choose an Affiliate Program that you can promote. There is a need for you to choose wisely to that you will not make a mistake.

 

You need to choose a merchant that is ready to negotiate with you. Let’s say, for example, an organisation has a flat rate of 10 percent for their Affiliates and you are sure you can generate 2,000 sales in a month, you can decide to renegotiate with them to increase your payout to 15-20 percent.

 

Also, the design of a Landing Page will also determine whether a customer will complete the transaction process.

 

Therefore, when you are looking for organisations to promote their products, make sure you choose a product that has a good Landing Page. That means the Landing Page must be mobile responsive. It should also have all the information that the Prospect needs in order to make buying decisions. 

 

 

#4 Quality, not quantity leads

There are times that Affiliates are distracted based on the number of clicks they are getting for a particular campaign. You have to understand that this will only distract a newbie Affiliate marketer. As an expert, you need to understand that the merchant will not pay you for Bot traffic that you are able to generate for their website.

 

 

Your attention mainly should be on how you can convert the Qualified Leads that you are getting for the product to customers. You should think of finding out more about the Prospects/leads and making sure that you present the product in such a way that they will develop an interest in such products or services.

 

#5 Understand Your Audience 

When you are about to run a campaign, you have to make sure that you advertising or prospecting to the right type of audience. You cannot be in the travel niche and be writing about Hosting. It will end up confusing your audience. You should not start marketing a product because the payout is high.

 

 

You need to first find out whether your target audience will be interested in such a product. Even if they are going to show interest in such products, you should know the way and manner by which such products can be introduced to them. 

 

 

#6 Conversion rates, not commissions 

There are some Affiliate Marketers that are easily distracted by the Commission paid on the promotion of particular products or services. Before you will accept to promote a product or service, you should take time to find out how appealing is that product or service to your target audience.

 

 

It is not advisable to go for a product that has a low conversion rate. it is better to go for cheaper products that have a high conversion rate that to go for a product that pays a high commission but with a low conversion rate. That should be part of your Affiliate Marketing Roadmap. 

 

 

[embedyt] https://www.youtube.com/watch?v=NFr8FZNANvw[/embedyt]

#7 Build an Email List

One of the mistakes that most people make is that they failed to build a loyal customer base. When you have a group of people that have been following your blog or newsletter and you are now introducing a new product or service to them. It will be very easy for you to convince such a loyal audience to buy your product or service than when you need to convince a new prospect.

 

 

 You should strive to build your email list. After you might have done that, you need to make sure that you segment your email list, so that you only send updates to your followers based on what they are interested in. 

 

#8 Tracking 

One of the most important tasks that you need to perform as an Affiliate Marketer is to track your success as an Affiliate Marketer. 

 

There is this saying that you cannot be doing something the same way and be expecting a different result. You need to set time aside on a quarterly business to assess your goal and determine how far you have gone.

 

This is also the time that you will have to determine whether you need to change your tact. The process of tracking will definitely increase your success rate. It will allow you to do the needful in order to ensure that you succeed as an Affiliate Marketer.

 

#9 Commit As an Affiliate Marketer

You need to understand that Affiliate Marketing is not a Get Rich Quick Syndrome. You should not be motivated by the success of others but you have to work your way up gradually.

 

At the start of things, it is very possible that your links and contents might not perform the way you wanted them to, but it will definitely come up with time.

 

 

While you are waiting, you might need to develop your SEO and email marketing strategies. All these will yield the desired result with time. 

 

Do you enjoy this article, add Our Posts to your Reading List.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

 

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too

 

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To create well-reached contents that will increase the intellectual prowess of our readers. 

OUR VISION

To become a reference point in the blogging space by the year 2030. We want to be among the first 30 blogs in Nigeria. 

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