On Wednesday, American business magnate and owner of Facebook and Instagram, Mark Zuckerberg, launched a new Twitter-like app called Threads. Instagram’s Threads app, which went live on Apple and…
One of the ads method that audience relates with mostly is video ads. Videos generally have the ability to drive engagement and increase conversion. In this article, we will talk…
n this article, I want to talk about how to create a Youtube Video Campaign. To begin advertising on YouTube, link your YouTube channel to Google Ads. This will allow…
There are similar metrics available for Video campaigns, with some dedicated metrics for this format: Impressions: Recorded when the ad is served for five seconds or more (In-Stream)…
You can report on Display campaign performance by utilizing pre-defined Display reports for Audience and Topic: 1. Navigate to the reporting tab at the top right of the AdWords…
You can analyze performance within the Google Ads interface with custom combinations of columns, targeting and ads tabs. Add columns to review the performance of your Display campaigns: Performance: Impressions,…
There are strategic considerations for when to use paid search, including: Filling gaps where organic is weak: fill hard-to-optimize search gaps in organic listings with paid search campaigns Strengthening visibility:…
In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you would like to rank for as many times within the…
Getting started with e-commerce is a process that requires learning about different aspects that influence setting up and running an e-commerce website. It is also helpful to have…
Anime as a company is doing pretty and they are still growing stronger. In 2019, before the COVID-19 pandemics, the company makes about $ 24 billion in sales. Although…
I don’t know if I am the only one that is always pissed when someone comes online or on social media platforms to display earning figures that are too…
Here are some of the steps to follow when you need to optimize post meta description tags: Make descriptive and engaging (this is the most important part to get…
In this article, I want to highlight the three types of search engine optimization. Follow me as we are going to look at that together in this article. The optimisation…
This article talks about all that you need to know about how to use the Search Console. Who Should now Use the Search Console ? Anyone with…
In my previous article, I talked about some of the factors that you should look out for when you need to look for an Affiliate Marketing Coach. In this article,…
Here are some of the steps to follow: 1)In a web browser, do a Google search for the page you want to find (you can paste the URL…
Here is how you can approach writing ads in terms of driving clicks from searchers: Relevant: Consider the need state of the searcher and how this can be addressed by your product.…
At its heart, off-page optimization is about building backlinks to your website and this practice is also known as link building. We do this because the higher quality backlinks…
In this article, I will try as much as possible all that you need to know about search engines. So, whether you are a content writer or just…
Open Google Search Console (if you have access to it), and check the crawl errors report to see if you can see any site or URL errors. If there are…
