DIGITAL MARKETING

Digital marketing is a rapidly growing field that has created a high demand for skilled professionals and instructors. The role of a digital marketing instructor is to teach students how to create and execute effective marketing campaigns in the digital space. This includes teaching students about various digital marketing techniques, […]

  Interoperability is a critical aspect of digital marketing that allows businesses to smoothly integrate different marketing tools, platforms, and data sources.   It enables marketers to access and analyze clients’ marketing data from different channels, providing a comprehensive understanding of user behavior and improving marketing decisions.   In the […]

Family law digital marketing is an essential component of a successful family law practice. The legal industry is becoming increasingly competitive, and family law firms must find ways to differentiate themselves from their competitors. So, digital marketing strategies can help family law firms out there to reach potential clients, establish […]

  In this interview, Ojo Emmannuel , a Blogger and a Growth Hacker discuss some of the ways that Growth Hacking is better than Digital Marketing. Read what he has to say to the very end.   CEHNIGERIA : What’s your name EMMANUEL: Ojo Mayowa Emmanuel CEHNIGERIA: Can you tell me a little […]

  The world of internet, content is the king! You go through an endless amount of content when you wake up till you go to sleep. In this article, I want to look at the best reasons why journalist makes the best content writer.   Your content marketing tactic is […]

    Successful content marketing campaigns are defined as being able to build a connection between the brand and the customers. This article will discuss how to run a successful Content Marketing Campaigns.  It’s not just about creating content and showing it to the viewers. It must bring real values, fulfill […]

  How Blogs Can Complement Websites: A Practical Guide.     As you will find out later on, blogging brings many benefits to a business. One of the main reasons for blogging as a business is to provide more information to your potential customers. The company website provides information to […]

  On Wednesday, American business magnate and owner of Facebook and Instagram, Mark Zuckerberg, launched a new Twitter-like app called Threads. Instagram’s Threads app, which went live on Apple and Android app stores in 100 countries on Wednesday, will enable users to sign up straight from their Instagram accounts. According […]

One of the ads method that audience relates with mostly is video ads. Videos generally have the ability to drive engagement and increase conversion. In this article, we will talk about best ways of creating video discovery ads. Follow me as we will look at that in this article.    […]

n this article, I want to talk about how to create a Youtube Video Campaign. To begin advertising on YouTube, link your YouTube channel to Google Ads. This will allow you to serve your videos as ads to customers watching videos on YouTube and the Google Display Network.   Follow […]

There are similar metrics available for Video campaigns, with some dedicated metrics for this format:     Impressions: Recorded when the ad is served for five seconds or more (In-Stream) or the ad appears on the search results page (Discovery). Views: Recorded when a user watches 30 seconds or more, or […]

  You can report on Display campaign performance by utilizing pre-defined Display reports for Audience and Topic: 1. Navigate to the reporting tab at the top right of the AdWords interface 2. Select Predefined reports (formerly Dimensions) 3. Select Display Topic/Audience 4. Filter reports by Campaign/AdGroup or any of your […]

You can analyze performance within the Google Ads interface with custom combinations of columns, targeting and ads tabs. Add columns to review the performance of your Display campaigns: Performance: Impressions, clicks, CPM, cost Viewability: Viewable impressions, avg. viewable CPM, viewable rate Conversions: Conversions, cross-device conversions, view-through-conversion Competitive metrics: Display impression share […]

There are strategic considerations for when to use paid search, including: Filling gaps where organic is weak: fill hard-to-optimize search gaps in organic listings with paid search campaigns Strengthening visibility: appear higher on the results page and provide multiple opportunities to click through both paid and organic links Gaining immediate […]

  In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you would like to rank for as many times within the content as possible.   This made for a bad user and reading experience. These days on-page optimization includes smart keyword […]

  Getting started with e-commerce is a process that requires learning about different aspects that influence setting up and running an e-commerce website.   It is also helpful to have in mind the e-commerce statistics that provide a glimpse into the importance of this industry and the trends that are […]

  Anime as a company is doing pretty and they are still growing stronger. In 2019, before the COVID-19 pandemics, the company makes about $ 24 billion in sales. Although their sales were affected during the pandemic, that does not mean you can still not make money from Anime as […]

  I don’t know if I am the only one that is always pissed when someone comes online or on social media platforms to display earning figures that are too good to be true.   I have watched several videos online where someone holds hard currency and tell you that […]

  Here are some of the steps to follow when you need to optimize post meta description tags:  Make descriptive and engaging (this is the most important part to get right) Try to make your listing stand out from the crowd. Does the page contain any unique selling points? Describe […]

    In this article, I want to highlight the three types of search engine optimization. Follow me as we are going to look at that together in this article. The optimisation process is broken down into the three core and timeless SEO principles: #1 Technical Optimization #2 On-Page Optimization #3 Off-Page […]