DIGITAL MARKETING

  In this article, I will be talking about how to measure Video Ads Campaigns. In this article, I will be covering the following: 1. Setting Metrics for Success 2. Reporting for Display Campaigns 3. Reporting for Video Campaigns 4. Reporting with Google Analytics 5. Optimizing Campaigns Add a thumbnail […]

In my previous article, I talked about some of the ways that you can generate leads through Influencers. In this article, I want to look at some of the ways that you can convert leads into sales. Follow me as we are going to look at that together in this […]

There are certain components that contribute to writing and designing effective emails. Here we will explore six main components of effective emails: the audience, subject line, copy, design, call to action and imagery.   1. Audience: Before writing your email copy, it is important to know who your audience is so […]

  Chatbots are quickly becoming an important marketing tool in the digital space, with companies like Facebook and Twitter rolling out their versions of chatbot technology.   These tools can be used to engage customers on social media, provide customer service, and gather feedback – if used correctly, chatbots could […]

  In my previous article, I talked about some of the facts that you need to know about some of the elements of a good website design. In this article, I want to look at the six main stages of website design process. Follow me as we are going to look […]

    There are many websites and blogs that are created daily across the globe. The truth of the matter is not all websites that survive their first year. I know of many people that created their websites and buy their domains through my Qservers Affiliate links but not a single […]

      Marketing automation and personalization have become common terms used in the marketing industry over the past few years, but what do they mean? Do you need these tools to be successful in your marketing efforts or will they only make things more complicated?   In this post, we’ll […]

The Importance Of Email Marketing     Email marketing is when you send marketable email messages to your “email subscriber” contacts. Who has signed up to your email list and given specific approval to collect email information from you? Email promoting is utilized to brighten, drive deals, and compose a local […]

  Here are some of the facts that you need to know about Advanced Targeting in Online Campaign. Observation is an optional feature recommended for advanced advertisers.     Use observations to get reports on certain criteria without restricting the reach of your ad group. This means that observations won’t […]

There are two distinct forms of targeting; Audience and Contextual. Think of it as the Who and the Where. 1. Audience: Who do you want to show your ad to? Contextual: Where do you want your ad to be shown? Audience targeting allows you to be more accurate when choosing who sees your ads. In marketing and advertising, […]

    In this article, I want to look at how to do Audience Targeting in Video Ads. I will be looking at targeting and bidding options and how we can use them to run the most efficient campaigns possible. In particular, we will look at:     1. On-Point […]

  Here are some of the facts you should understand about Remarketing In Advertising Campaigns.   Remarketing lets you show ads to people who have previously visited your website, watched your YouTube content, or used your mobile app. It allows you to re-engage with them as they visit sites on […]

    This article talks about how to measure URL PageRank. Moz and Ahrefs are popular SEO tool providers who supply metrics that mimic how PageRank may be calculated and estimates the value of how reputable a page and domain is.     Moz’s Open Site Explorer offers: Page Authority […]

  Sometimes ago, Google introduced a condition that all websites must fulfil in order to rank on websites. They are to have SSL installed on their websites. They are to install SSL certificates also known as https on their websites.   Most Bloggers and website owners, do not really know how […]

Electronic Payment Concepts: What You Should Know (+Examples)       In my previous articles, I talked about some of the factors to consider when you need to design e-commerce websites. In this article, I want to look at the five modes of electronic payment concepts. Follow me as we […]

Customer feedback is invaluable to businesses. Here are some of the ways that you can look for long tail keywords in Customer’s feedback.  Ask yourself: What terms or phrases do your customers ask during the sales process, or after they become a customer? We want more people like them to arrive […]

    A coaching call can be intimidating and awkward, especially if you’re not sure what to say or how to say it. And the last thing you want to do is go into your meeting with a coach unprepared, which could result in information overload, misunderstandings and confusion about your end […]

Pay Per Click Advertising is one of the exciting advertising model for Online marketers. Here are some of the benefits of using Pay-Per-Click Advertising model.     #1 Relevance  One of the very first things about Google Ads is that your article will only show up where it is important. […]

  Digital marketing is a process that helps businesses connect with potential customers through the use of digital channels. By using digital marketing, startups can build relationships with their target audience and generate leads or sales from that population.        Additionally, by using web design and online advertising, […]

There is something that I used to tell people, most especially youth in my dear country Nigeria. Do not believe that report that state that there is no job in Nigeria. Even if that report was right that there is no job in Nigeria.   There are some international jobs […]