Diploma in Copywriting  Course Outline

Module 1: Introduction to Copywriting

• What is Copywriting?
• History and Evolution of Copywriting
• Types of Copywriting (Direct Response, SEO, Creative, Technical, etc.)
• Role of a Copywriter in Marketing & Business

Module 2: Psychology of Persuasion

• Consumer Behavior and Buying Triggers
• The AIDA Model (Attention, Interest, Desire, Action)
• Storytelling and Emotional Triggers
• Neuromarketing Basics for Copywriters

Module 3: Principles of Effective Copywriting

• Clarity, Brevity, and Impact
• Crafting Headlines that Sell
• Writing Compelling Calls-to-Action (CTA)
• Tone of Voice and Brand Consistency

Module 4: Research for Copywriting

• Market and Audience Research
• Understanding Buyer Personas
• Competitor Analysis and Benchmarking
• Using Data to Guide Copy Decisions

Module 5: Copywriting for Different Platforms

• Website Copy (Landing Pages, About Pages, Product Pages)
• Social Media Copywriting
• Email Marketing Copywriting
• Ad Copywriting (Google Ads, Facebook Ads, Instagram Ads)
• Video and Podcast Scripts
• Sales Pages and Funnels

Module 6: SEO Copywriting

• Basics of SEO and Keywords
• Writing for Humans and Search Engines
• On-Page SEO Techniques
• Content Optimization Tools

Module 7: Copywriting for Print Media

• Print Ads and Billboards
• Brochures, Flyers, and Catalogs
• Direct Mail Copywriting
• Press Releases and Newsletters

Module 8: Content Marketing & Blogging

• Difference Between Content Writing and Copywriting
• Writing Blog Posts That Convert
• Long-Form vs. Short-Form Copy
• Repurposing Content Across Channels

Module 9: Copywriting Formulas & Frameworks

• PAS (Problem – Agitate – Solution)
• FAB (Features – Advantages – Benefits)
• 4P’s (Picture – Promise – Proof – Push)
• Before-After-Bridge Framework

Module 10: Editing and Proofreading

• Common Copywriting Mistakes to Avoid
• Grammar and Readability Tools
• Proofreading Techniques
• Polishing Copy for Maximum Impact

Module 11: Copywriting Tools & Technology

• AI Tools for Copywriting (ChatGPT, Jasper, Copy.ai, etc.)
• Headline Analyzers and Grammar Checkers
• Project Management & Collaboration Tools
• Analytics and Performance Tracking

Module 12: Freelancing & Career in Copywriting

• Building a Copywriting Portfolio
• Pricing Your Copywriting Services
• Finding Clients (Freelance Platforms, Cold Outreach, Networking)
• Building a Personal Brand as a Copywriter
• Ethical and Legal Issues in Copywriting

Module 13: Case Studies & Practical Projects

• Analyzing High-Converting Ads and Campaigns
• Writing Copy for Real/Simulated Brands
• Group Assignments & Peer Reviews
• Capstone Project: Complete Marketing Campaign Copy