4 Method Of Data Collection For Web Analysis
4 Method Of Data Collection For Web Analysis
In my previous article, I have talked about some of the facts that you need to know about how to handle web hosting for e-commerce websites. In this article, I want to look at some of the methods of data collection for web analytics. Follow me as we are going to look at that together in this article.
In summary, there are some methods that are used for data collection. Some of them include Page Tagging, log file analysis, cookies and packet sniffing. When using log file analysis, log files are created whenever you use a file. Cookies store session information and session files.
Now the collection methods…
#1 Logfile Analysis
here, whenever a user visits your site or performs an action, the web server will record all the information in the log. Also, some of the information collected in the log include:
- Total number of visitors
- Visit date/durations
- Geographical locations/IP Address
We log analysis tools are used to analyse the information obtained from the web server log files. this will help in tracking the visitors’ activity in the form of a hit count such as:
- Viewed HTML document
- Clicked on an image or object on your website.
The hit count and log file information aid in finding the status of a website.
- Raw data is readily available, as the log file are produced by the webserver.
- Track search engine spiders
- Track failed requests
- Track non HTML pages
- Less accurate
- Requires the server to assign cookies
- Cannot collect information from the webserver
- Modify URL to record the information
- A lot of traffic has to be eliminated.
Also, website owners can measure the number of visitors, as well as unique visitors to their websites with the help of cookies. Also, web analytics software creates two types of cookies in the computer system. This happens whenever a user visits a website. The two types of cookies created are:
a. Transient cookies
Whenever a visitor visits a website, it stores cookies on the visitor’s computer. These types of cookies are deleted once the visitor leaves such a website. Because they are not permanent, they are referred to as Transient cookies.
b. Persistent cookies
Whenever a visitor visits a website, it stores cookies that remain in their browser until they are removed by the visitor. These are referred to as persistent cookies.
Other types of cookies used in measuring web analytics include:
a. First party cookies
Whenever a visitor visits a website, first-party cookies are loaded on their system.
b. Third-party cookies
Whenever a visitor visits a website, cookies of other websites contained in banner ads, links, images, videos among others are stored on the visitor’s computer.
Also, the Ad network places cookies on computers that visit their advertised sites and also tracked visitors behaviour on that site. Also, information gathered from such visitors is used in placing targeted ads. Also, web analytics software uses first-party cookies instead of third party cookies due to some laws regarding privacy concerns.
#3 Page Tagging
- It is more accurate.
- Assign cookies to website visitors
- Available to companies who don’t run their respective web servers.
- Does not track unwanted traffic such as file, images, among others.
- It is expensive.
- It requires a change to the website in order to collect data.
- It cannot track search engine spiders.
- it tracks only those pages successfully viewed.
- Unable to directly track non HTML pages.
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that I have trainned several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trainned includes staffs of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.