CRMNUGGETS

  Beyond Spreadsheets: How Small Businesses Are Using CRM to Grow 20% Faster    For small businesses (SMBs), growth isn’t just about hard work; it’s about working smarter. In the modern marketplace, this means using technology to compete with larger enterprises. The key tool driving accelerated growth is the Customer […]

  5 Killer Ways to Segment Your Customer List   In today’s crowded market, a one-size-fits-all marketing approach is a recipe for being ignored.   Your customers aren’t a single, monolithic group—they are individuals with unique needs, interests, and behaviours. The key to cutting through the noise and connecting with […]

Free CRM Readiness Checklist: Is Your Business Ready for a CRM?   Thinking about implementing a Customer Relationship Management (CRM) system? It’s a huge step toward business growth, but it’s not a magic bullet. The success of a CRM implementation depends on one thing: readiness.   Jumping in without a […]

7 Risks of Brand Loyalty That Businesses Overlook   Customer loyalty can be defined as the tendency of customers to remain with an organisation despite changes in price and other unpleasant circumstances. At times, customer loyalty can be a burden to the organisation and the entire niche if it is […]

8 Reasons Why Customer Loyalty is the Wrong Target   Before we begin, you need to understand that focusing solely on customer loyalty can be problematic because it may lead to overlooking broader business objectives, encouraging superficial relationships, and potentially constraining growth. In this article, I want to talk about […]

10 Major Customer Satisfaction Challenges for Business   Before I begin this discussion at all, I would like to talk about what customer satisfaction is. Customer satisfaction occurs when what you offer to your customer matches their pre-purchase expectations. In this article, I want to talk about some of the […]

6 Reasons Why Satisfied Customers Move to Competitors   In my last two articles, I have been engrossed in a controversy. I have been attacking satisfied and loyal customers. I have been saying that satisfied customers might not be satisfied after all all and loyal customers might not be truly […]

How To Handle Customer Interaction Professionally   This article will talk about how to handle customer interaction professionally is key to building trust and loyalty. Here are some simple tips to do it well:   #1 Listen Carefully Pay attention to what the customer is saying. Show interest and avoid […]