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Digital Marketing Beginner

Calculate LTV (Simple Model)

⏱ 3 min ⭐ 50 XP 🔁 3 attempts allowed

What you'll do

Column B has Average Purchase Value, Column C has Average Number of Purchases per Year, Column D has Average Customer Lifespan (years). Write the formula for Customer Lifetime Value in E2.

Scenario

Column B has Average Purchase Value, Column C has Average Number of Purchases per Year, Column D has Average Customer Lifespan (years). Write the formula for Customer Lifetime Value in E2.

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