The key Differences Between ITIL V3 and ITIL 4

October 7, 2025 Adeniyi Salau 0

The key Differences Between ITIL V3 and ITIL 4   The IT world keeps evolving, and so must the frameworks that guide it. The shift from ITIL v3 to ITIL 4 marks a major step in how organizations manage IT services in the digital age. Both versions share a core […]

What Is ITIL 4? A Beginner’s Guide to IT Service Management

October 7, 2025 Adeniyi Salau 0

What Is ITIL 4? A Beginner’s Guide to IT Service Management Introduction ITIL 4 (Information Technology Infrastructure Library version 4) is the latest framework for managing IT services in a way that aligns with the needs of modern businesses. It provides best practices and guidance on how organizations can design, […]

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Why Every Believer is called a Disciple

October 3, 2025 Adeniyi Salau 0

Why Every Believer Is Called to Discipleship Introduction Discipleship is not a special assignment for a select few in the church; it is the calling of every believer in Christ. From the moment we accept Jesus as Lord and Savior, we are invited into a lifelong journey of following Him, […]

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The True Meaning of Being a Disciple of Jesus

October 1, 2025 Adeniyi Salau 0

The True Meaning of Being a Disciple of Jesus Many people hear the word disciple and quickly think of the twelve men who followed Jesus during His earthly ministry. But discipleship is not limited to them.   The call to be a disciple of Jesus is for every believer today. […]

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What Is Christian Discipleship? A Beginner’s Guide

September 30, 2025 Adeniyi Salau 0

What Is Christian Discipleship? A Beginner’s Guide Are you new to the Christian faith and wondering, What is Christian discipleship? Discipleship is at the heart of Christianity. Let me answer the question in this article . it’s about following Jesus, learning His teachings, and living a life that reflects Him. […]

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How Small Businesses Are Using CRM to Grow 20% Faster

September 26, 2025 Adeniyi Salau 0

  Beyond Spreadsheets: How Small Businesses Are Using CRM to Grow 20% Faster    For small businesses (SMBs), growth isn’t just about hard work; it’s about working smarter. In the modern marketplace, this means using technology to compete with larger enterprises. The key tool driving accelerated growth is the Customer […]

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5 Killer Ways to Segment Your Customer List

September 24, 2025 Adeniyi Salau 0

  5 Killer Ways to Segment Your Customer List   In today’s crowded market, a one-size-fits-all marketing approach is a recipe for being ignored.   Your customers aren’t a single, monolithic group—they are individuals with unique needs, interests, and behaviours. The key to cutting through the noise and connecting with […]

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7 Risks of Brand Loyalty That Businesses Overlook

September 8, 2025 Adeniyi Salau 0

7 Risks of Brand Loyalty That Businesses Overlook While brand loyalty generally offers many benefits, there are some negative aspects associated with it: 1. Reduced Price Sensitivity Loyal customers may prioritize their preferred brand regardless of price, leading to less competition and potentially higher prices for the company.   2. […]

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Reasons Why Target Customers are not Always Loyal

September 8, 2025 Adeniyi Salau 0

The level of loyalty among Target customers can vary based on factors such as location, product categories, competition, and individual preferences. Generally, Target has cultivated a relatively high level of customer loyalty due to several key factors: 1. **Strong Brand Affinity:** Many customers appreciate Target’s product quality, attractive store design, […]

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8 Reasons Why Customer Loyalty is a Wrong Target

September 8, 2025 Adeniyi Salau 0

Focusing solely on customer loyalty can be problematic because it may lead to overlooking broader business objectives, encouraging superficial relationships, and potentially constraining growth. Here are some reasons why targeting customer loyalty might be considered a wrong or limited approach: 1. Superficial Relationships Loyalty can be based on convenience or […]

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10 Major Customer Satisfaction Examples for Businesses

September 8, 2025 Adeniyi Salau 0

Certainly! Here are some examples of major customer satisfaction initiatives and practices that businesses use to enhance customer experience: Major Customer Satisfaction Examples for Businesses 1. Exceptional Customer Service Providing friendly, attentive, and helpful service to make customers feel valued and appreciated. 2. Personalized Experiences Using customer data to tailor […]

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10 Major Customer Satisfaction Challenges for Business

September 8, 2025 Adeniyi Salau 0

Here are some major customer satisfaction challenges that businesses face: Major Customer Satisfaction Challenges for Businesses 1. Understanding Customer Needs It can be hard to know exactly what customers want and expect. Without clear understanding, it’s difficult to meet their needs. 2. Providing Consistent Quality Customers want the same good […]

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6 Reasons Why Satisfied Customers Move to Competitors

September 8, 2025 Adeniyi Salau 0

Here are some of the reasons why satisfied customers might move to other businesses: Why Satisfied Customers Move to Other Businesses Many businesses think that if customers are happy, they will stay forever. But sometimes, even satisfied customers leave. Here are some reasons why that happens: 1. Better Prices Elsewhere […]

How To Handle Customer Interaction Professionally

September 8, 2025 Adeniyi Salau 0

How To Handle Customer Interaction Professionally   This article will talk about how to handle customer interaction professionally is key to building trust and loyalty. Here are some simple tips to do it well:   #1 Listen Carefully Pay attention to what the customer is saying. Show interest and avoid […]