The reliance on online reviews is growing massively when choosing the kind of business people want to employ.

More than 80% of the individuals have their faith vested in what people have to say about the brand; it is almost as powerful as word-of-mouth marketing. 

Google facilitates the consumer to write reviews. These are then displayed on the company’s Google business listing.

When users are trying to find out more about your business, they can simply read the reviews on Google and know from the past customer experience.

The reliance on online reviews is growing massively when choosing the kind of business people want to employ.

More than 80% of the individuals have their faith vested in what people have to say about the brand; it is almost as powerful as word-of-mouth marketing. 

Google facilitates the consumer to write reviews. These are then displayed on the company’s Google business listing.

When users are trying to find out more about your business, they can simply read the reviews on Google and know from the past customer experience. 

Businesses can also add Google reviews to your website. To know how you can do it and why you should be doing it, keep reading. 

HOW TO ADD GOOGLE REVIEWS ON YOUR WEBSITE?

If you copy and paste the reviews on the website, you hamper the post’s legitimacy, and you can run into conflicts for doing so. However, smarter ways of doing this are listed below for you to do it correctly. 

Social Media Aggregators

Social media aggregators collect data from your social media platforms like Facebook, Instagram, Twitter, Pinterest, LinkedIn, etc.

Later to collecting, it curates and moderates it, which means it filters out the irrelevant and abusive data from what’s relevant to the brand, customizes it as per the brand’s requirements, and displays it anywhere on the website. 

Tools like Taggbox Widget and Tag Embed help you in achieving what you seek. 

Taggbox Widget is undoubtedly one of the best tools you can employ to add Google review widget to your website.

It is a UGC platform, which makes displaying Google reviews on the website easy. The process of embedding Google reviews is divided into two parts:

• By creating Google Reviews Widget
• Embedding Google Reviews On The Website

CREATE GOOGLE REVIEWS WIDGET

1. Create an account on the Taggbox widget or log in to an already existing one. 
2. After logging in, you will notice a dashboard. Here you will have four easy steps to create and add Google reviews on your website. Now click on the add social feeds option to fetch feeds in your widget. 
3. Choose ‘Google Review’ as the origin from amongst the different social media platforms displayed on the pop-up. 
4. A different pop-up will appear asking you to choose your location to derive Google reviews and then click on the ‘create widget’ option. 
5. Taggbox Widget will automatically fetch all the Google reviews and turn them into a unified feed.
6. After the feed is created, you can also customize, moderate, and gain insights through engagement and web analytics. 

EMBED GOOGLE REVIEWS WIDGET ON THE WE

After customizing the reviews, you need to embed them on your website. 

1. On the lower-left corner of the edit page, you will find a ‘PUBLISH’ button; click on it. 
2. You will find a list of multiple website building options appearing on the screen. Choose from amongst your preferred options. 
3. Adjust your Google Reviews feed’s height and width as per the web page segment where you want to embed it. And then click on the ‘GET’ button. 
4. Just copy and paste the code generated on the backend of your website and apply the changes. 

WHY DO BRANDS NEED TO ADD GOOGLE REVIEWS?

• Social Proof

Before making purchase decisions, consumers lookout for social proof. According to stats, 85% of the consumers go across approximately 10 reviews while making up their minds. 

When the social proof is just in front of them on the website, why would they want to go somewhere else to know about the past users’ experiences? 

If they want to purchase your brand but first read the reviews, they need not dilly-dally around, impacting their stimulation to buy. 

• SEO Performance

Online reviews play an essential role in your SEO ranking efforts. It is because they have the potential to affect your local rankings, customers’ purchase decisions, and click-through rates.

Embedding Google reviews on your website can give the users quick access to accurate information, which helps them form their opinion about the purchase.

Local search engines pick up websites that users turn to repeatedly due to their high-velocity reviews. 

• Seller Rating

Google Seller Ratings is a special extension of Google Adwords that showcases other buyers’ trust in your business. Your out of five scores will appear under the headline and URL of your pay-per-click ad. 

Research shows that more than 60% of the searches click on GSR ads when seeking their decision to make a purchase.

Furthermore, GSR can enhance your click-through rate, which positively impacts your website’s quality score while also reducing your cost-per-click. 

• Builds Trust

Embedding Google reviews on your website can help in gaining the trust of your user.

When they see positive reviews and well-responded negative reviews, potential users find a level of comfort in using the products and services provided by the brand. 

• Marketing To The Millennials

Apart from trusting online reviews as much as personal recommendations, a major part of the millennial population trusts online reviews more than they trust tv ads.

Now, if this isn’t ringing a bell in your ears, you are missing out on the amazing impact Google reviews have on your business.

Also, they are more cost-effective than the ads that are played on television making embedding on websites a better option. 

Over To You

When embedded on your website, Google reviews make a lot of difference in how your users perceive your brand.

Use Taggbox Widget or Tagembed to embed the Google reviews widget on your website and derive all the amazing benefits it has. 

There are Software Houses in Pakistan and SEO agency in Pakistan that offer Software development services. Software houses in Pakistan have a great reputation for offering Software solutions to their clients with the latest technologies and trends, while SEO agencies in Pakistan can get your website listed on the top search engine results pages.

Software houses in Pakistan and SEO agencies in Pakistan offer Software development services.In this article, I want to look at the best SEO Agency in Pakistan.


Software Houses: Software solutions offered by these companies help improve the ROI of their clients, which can be accessed through various channels like web applications, mobile apps, desktop software or video surveillance systems.

The company has a team of specialists who are well versed with Software solutions and Software development.

SEO agency: This company offers services such as website analysis, keyword research, on-page optimization of the content with appropriate keywords inclusion in it etc.

They also offer one-stop solutions for web design and software development to their clients by bringing together a team of expert Software developers who not only have good knowledge about Software solutions but also Software development.

Software Houses in Pakistan: Software houses in Pakistan have a great reputation for offering Software solutions to their clients with the latest technologies and trends, while SEO agencies in Pakistan can get your website listed on the top search engine results pages. 

The Software House in Pakistan offers Software solutions that can help improve the ROI of their clients, which are accessible via different channels like web applications, mobile apps, desktop software, or video surveillance systems.

The company has a team of specialists who are well versed with Software solutions and Software development.

The SEO agency is a one-stop solution for all your needs when it comes to web design as well as software development; they offer services such as website analysis, keyword research on page optimization by including appropriate keywords within the content etc.

They also have experts Software developers who not only have knowledge about Software solutions but also Software development. 

Company Name: https://www.intelliscence.com/ – (+92) 345 409 0775 – info@intelliscence.com 

Software Houses in Pakistan offer Software Solutions to their clients through various channels like Software, desktop software or video surveillance systems.

The Software Houses in Pakistan have a team of experts who are well versed with Software Solutions and Software Development.

The SEO Agency offers web design as well as Software development to their clients by bringing together a team of expert Software developers who not only know about the latest technologies but also Software Development. 

Software Houses in Pakistan offer Software solutions that help improve the ROI of their clients which can be accessed through various channels like web applications, mobile apps, desktop software or video surveillance system while SEO agencies in Pakistan gets your website listed on the top search engine results pages.

They both offer services such as Website Analysis, Keyword Research for On-page Optimization by including appropriate keywords within the content etc.

Software House India offers Software solutions that can help improve the ROI of their clients which are accessible via different channels like web applications, mobile apps, desktop software or video surveillance system.

The company has a team of experts who are well versed in Software Solutions and Software development. Software Houses in India also provide services such as Software, desktop software or video surveillance system with a team of experts who have knowledge about Software Solutions and Software Development.

The SEO Agency is a one-stop solution for all your needs when it comes to web design and Software development; they offer solutions like website analysis, keyword research on page optimization by including appropriate keywords within the content etc.

They also bring together a team of expert Software developers who not only know about the latest technologies but are well versed in Software Development too.

The SEO agency has the best reputation for providing Web Designers Services along with Software Developers Services which can get any company’s website listed on top search engine results pages. 

Do you enjoy this article, add Our Posts to your Reading List.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too

OUR MISSION

To create well-reached contents that will increase the intellectual prowess of our readers. 

OUR VISION

To become a reference point in the blogging space by the year 2030. We want to be among the first 30 blogs in Nigeria. 

Official Social Media Pages for crmnuggets.com

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There are Software Houses in Pakistan and SEO agency in Pakistan that offer Software development services.

Software houses in Pakistan have a great reputation for offering Software solutions to their clients with the latest technologies and trends, while SEO agencies in Pakistan can get your website listed on the top search engine results pages.

Software houses in Pakistan and SEO agencies in Pakistan offer Software development services.In this article, I want to look at the best SEO Agency in Pakistan.


Software Houses: Software solutions offered by these companies help improve the ROI of their clients, which can be accessed through various channels like web applications, mobile apps, desktop software or video surveillance systems.

The company has a team of specialists who are well versed with Software solutions and Software development.

Making money blogging isn’t easy. It takes time, persistence, and the right strategy to turn your passion into profits. But once you find your niche and develop a loyal following, it can be rewarding in more ways than one.

So how do you go about turning your blog into a money-making machine? Here are four proven strategies that can help you monetize your blog and make some extra cash in the process.

#1 Build An Email List

One of the best ways to make money from your blog is to build an email list. By doing this, you create a group of people who are interested in what you have to say and who are more likely to buy products or services that you promote.

Plus, it’s a great way to build relationships with your readers. Here are four strategies for building an email list:

– Use a pop-up opt-in form on your blog.
– Make use of social media channels like Facebook by posting about it on your timeline.
– Give away something for free (a guide, resource, checklist) and include an opt-in form at the end of the document.
– Turn visitors into subscribers by adding a subscribe box at the bottom of each post and encourage visitors to click subscribe when they find something they like.

#2 Offer Products for Sale

You can make money blogging by selling products directly to your audience. This could be physical products, digital products, or even services. If you have something of value to sell, there’s a good chance you can make money by selling it on your blog. Create an e-commerce store with Shopify (or another platform) and use content marketing tactics like email newsletters and videos to promote your products.

Consider using affiliate marketing strategies with stores like Amazon so that you can earn commissions for every sale made through your site.

#3 Promote Affiliate Offers

If you want to make money blogging, one of the easiest ways to do it is by promoting affiliate offers. Simply find a company or product you love and see if they have an affiliate program. If they do, sign up and start promoting their products or services on your blog.

You can also include affiliate links in your blog posts, which will allow readers to click through and purchase products directly from your site.

Promoting affiliate offers on your site is a great way to monetize your blog without making it spammy. This is because affiliates are looking for high-quality leads or people to who they can send information about their products or services, and people who might buy those products or services.

By including affiliate links throughout your content, you’re not just saying buy this! but instead providing valuable information and resources that help people decide what’s best for them. Plus, there’s no risk to you as the blogger.

Affiliate companies take care of the entire process from designing the offer (e.g., a landing page) and delivering it to potential customers (e.g., social media advertising). They only pay when someone purchases something through your affiliate link. It really couldn’t be any easier.

The best part is once you’ve signed up with a company, all the heavy lifting is done on their end so all you need to do is post content related to your topic and add some affiliate links now and then.

#4 Sell Advertising Space

One popular way to make money blogging is to sell advertising space on your blog. This can be done in a few different ways, such as through Google Adsense, Mediavine, or direct ad sales.

Selling advertising space is a great way to monetize your blog because it doesn’t require much work on your part and you can make a decent amount of money doing it. However, there are a few things that you should keep in mind when selling ads on your site, including the types of ads that you’re willing to accept (text-only vs. video ads), the placement of the ads (above the fold vs. at the bottom), and whether or not you will charge more for specific products (jewellery over clothing).

Once you figure out how you want to structure your ads, the next step is to set up an account with one of the three advertising companies I mentioned above.

The process for setting up an account varies from company to company but it’s generally pretty straightforward and only takes a few minutes.

Start by signing up with Google Adsense, which is probably the most widely used program out there today.

Conclusion

If you’re serious about making money blogging, then you need to be strategic about it. There are many ways to monetize your blog, but not all of them will work for every blogger.

The best way to approach monetization is to try out a few different strategies and see what works best for you and your blog. With a little trial and error, you can find the perfect way to make money from your blog.

Do you enjoy this article, add Our Posts to your Reading List.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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To create well-reached contents that will increase the intellectual prowess of our readers. 

OUR VISION

To become a reference point in the blogging space by the year 2030. We want to be among the first 30 blogs in Nigeria. 

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Growing your blog can be one of the most difficult aspects of owning your website or online business. However, some strategies work extremely well and are relatively easy to employ. One of the best ways to grow your readership and attract new customers is through guest posting on other blogs in your niche and building relationships with those bloggers who will be linking back to you from their sites as an expert in the field.

This article outlines several guest posting opportunities you can take advantage of right now to expand your reach within your industry!

How to Find Guest Posting Opportunities

There are a few ways to find guest posting opportunities. One way is to search Google for terms like write for us or guest posts. This will bring up a list of websites that are looking for guest contributors.

Another way is to reach out to bloggers you admire and see if they’re open to guest posts. Finally, you can also use social media platforms like Twitter and LinkedIn to find guest posting opportunities.

How Do You Know if You Should Guest Post?

There are a few key things to keep in mind when considering whether or not to guest post. First, consider your audience and make sure the blog you’re guest posting on is a good fit. Then, take a look at the blog’s traffic and make sure it’s getting the kind of attention you want.

Finally, read through the blog’s guidelines to see what they’re looking for in a guest post. If you can meet all of these criteria, then guest posting is a great way to grow your blog!

Does Guest Posting Have Value?

Guest posting is a great way to get your name and your blog out there. It’s also a great way to build relationships with other bloggers in your niche. These relationships can lead to opportunities down the road, such as joint ventures or cross-promotions.

Guest posting also allows you to tap into new audiences that might not be aware of your blog otherwise. And lastly, guest posting is a great way to boost your blog’s search engine optimization (SEO).

Every time someone posts a link to your blog from their site, it gives you another opportunity to appear higher on Google’s results page. That means more people will find you through search engines and visit your site!

How Often Should You Guest Post?

Guest posting is a great way to grow your blog and reach a new audience. But how often should you guest post? The answer may surprise you. There’s no magic number as far as frequency goes. Some bloggers find that writing one or two posts a month is a perfect balance, while others do it every day or so.

It’s important to know what works best for you, and that can only be determined by experimenting with different schedules to find out what does work best.

What is Good Content For a Guest Blog?

Any content that is well-written, informative, and relevant to the blog’s niche is good content for a guest blog. In addition, guest blogs should be engaging and offer something new or unique that will appeal to the blog’s audience.

The Benefits of Writing For Other Blogs (Including SEO)

When you guest post on another blog, you’re getting your name and your blog’s name in front of a new audience. If you do it right, you can also get some great backlinks.

Guest posting is an essential strategy for growing your blog because it helps you reach new people. You want to find blogs that are relevant to your niche so that they will want to publish the content you submit. Make sure to follow their guidelines!

A Step-by-step Guide to Getting Started With Guest Blogging

1. Find guest blogging opportunities. Research blogs in your industry that accept guest posts.

2. Pitch your ideas. Once you’ve found a few guest blogging opportunities, it’s time to pitch your ideas to the blog owners.

3. Write your post. Once your pitch is accepted, it’s time to write your guest post!

4. Promote your post. After your post is published, be sure to promote it on social media and other channels.

5. Rinse and repeat!

Do you enjoy this article, add Our Posts to your Reading List.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too

OUR MISSION

To create well-reached contents that will increase the intellectual prowess of our readers. 

OUR VISION

To become a reference point in the blogging space by the year 2030. We want to be among the first 30 blogs in Nigeria. 

Official Social Media Pages for crmnuggets.com

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While Google AdSense is one of the most popular ad networks out there, it’s certainly not the only one available for monetizing your blog.

When you create an ad network account, you can set up which ads you want to display on your site and at what price you will sell those ad slots to potential advertisers.

You don’t have to just stick with one network, either; you can sign up with multiple ad networks and divide your ad slots among them, depending on their audience demographics and whether they will be relevant to the topic of your blog or not.

AdSense Alternatives Options

Google AdSense is the most popular way to monetize a blog by placing ads on the site. However, there are other ad networks out there that can also help you make money from your blog.

Here are some of the best AdSense alternatives for bloggers who have been declined by Google AdSense or who want more options for earning income with their blog.

1. Criteo – Criteo focuses mainly on retargeting technology, so this will be a good option for those who already use it as well as any business websites that offer products.

2. Outbrain – The one thing Outbrain doesn’t do is sell space to advertisers like many of the other networks do. They focus mainly on sponsored content (i.e., links within articles). If this sounds like something you’re interested in then Outbrain might be an option for you!

3. Chitika: Chitika pays publishers based on clicks rather than impressions or clicks.

4. Kontera: Kontera offers both costs per click and cost per impression pricing models with targeted campaigns available. Targeting audiences based on demographics, geography, language, and content categories.

5. Zedo: Zedo’s hybrid CPM/cost-per-click advertising platform features targeting options like demographic filters, contextual targeting, and geo-targeting.

6. MoPub: You need at least 25,000 impressions per month for MoPub ads to show up on your site.

7. RevContent: RevContent offers high CPM rates and you will need at least 10,000 monthly page views for these ads to show up on your site.

8. Quidco Cashback Shopping Site: If you have enough traffic, this is an option as well since they offer high CPM rates in return for links back to their shopping site. Plus, you get cashback when users shop through those links.

9. Popcash Mobile Ads: Popcash provides mobile ads that could be helpful if you want to monetize a mobile-friendly website or app. They provide HTML5, Rich Media, and In-Feed ads with very low rejection rates. They also pay out daily, which is nice for people who don’t like waiting for months before seeing any money from other programs.

10. Propeller ads is another Google AdSense alternative. It provides a higher percentage of revenue from click-throughs than other networks. PropellerAds also allows advertisers to reach out and target specific blogs or websites that are relevant to their business.

11. Adsterra ads is another Google AdSense alternative. They have a different type of revenue share that takes 10% instead of the standard 50%. The other benefit of this network is that you can place as many advertisements on your blog as you want. In contrast, Google only allows two units per page and six units in total.

12. Ezoic, etc.

As always, make sure you read through the terms and conditions before signing up with any new company just to ensure that they’ll work for your specific needs.

Many networks require 10,000 views per month to earn any money at all so keep that in mind when deciding where to place your ads.

Finally, if you’ve decided on one network over another don’t forget to follow through with each network’s application process; AdSense often requires monthly reports while others may not.

Does Mediavine pay more than AdSense?

While there are several ad networks that bloggers can use to monetize their site, Mediavine is often lauded as one of the best. This is because they offer higher CPMs (cost per thousand impressions) than AdSense, meaning that you can earn more money per pageview. Additionally, they only work with high-quality sites, so you can be sure that your ads will be placed on quality content.

Is Ezoic Better Than AdSense?

Ezoic is a newer ad network that has been getting a lot of buzz lately. Some people say it’s better than AdSense, while others find it to be about the same.

Here’s a quick rundown of the pros and cons of Ezoic so you can decide if it’s right for your blog.

Pros

– Pros include that they have few or no ads on pages where there are only articles (unlike AdSense) and they have great analytics.

– Another is that their documentation leaves something to be desired.

Cons

– One downside is that Ezoic doesn’t work with WordPress themes.

– They offer an API, which may make up for this drawback.

It’s also worth noting that Ezoic pays more than other networks like Amazon or Taboola.

Do you enjoy this article, add Our Posts to your Reading List.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too

OUR MISSION

To create well-reached contents that will increase the intellectual prowess of our readers. 

OUR VISION

To become a reference point in the blogging space by the year 2030. We want to be among the first 30 blogs in Nigeria. 

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If you want to grow your business and make more money, you need to invest in a growth marketing strategy. But how exactly do you know what kind of marketing you should use?

There are so many tactics to choose from, but not all of them will work for your company.

This article breaks down the different marketing strategies and when they should be used to get your business where it needs to go. By following these tips, you’ll be able to generate the best possible results with your investment in a growth marketing strategy.

#1 Start With Defining Your Audience

To create a growth marketing strategy that works, you need to start by defining your target audience. Who are you trying to reach? What are their needs and wants? What motivates them? Once you have a good understanding of your target audience, you can start developing a strategy for reaching them.

When it comes to targeting new audiences, there are three primary types of strategies you can use:

-The first is identifying where your customers spend time online.

-The second is identifying what they read online.

– The third is using personal relationships with influential people in the niche who may want to share content with their followers.

Growth Marketing Strategy: How to Drive More Traffic and Engagement

If you want to grow your business and make more money, you need to invest in a growth marketing strategy. But how exactly do you know what kind of marketing you should use? There are so many tactics to choose from, but not all of them will work for your company.

This article breaks down the different marketing strategies and when they should be used to get your business where it needs to go. By following these tips, you’ll be able to generate the best possible results with your investment in a growth marketing strategy.

#1 Start With Defining Your Audience

To create a growth marketing strategy that works, you need to start by defining your target audience. Who are you trying to reach? What are their needs and wants? What motivates them? Once you have a good understanding of your target audience, you can start developing a strategy for reaching them.

When it comes to targeting new audiences, there are three primary types of strategies you can use:

-The first is identifying where your customers spend time online.

-The second is identifying what they read online.

– The third is using personal relationships with influential people in the niche who may want to share content with their followers.

#2 Determine Your Goals

What do you want to achieve with your growth marketing strategy? Do you want to increase traffic to your website? Boost engagement on your social media channels? Or generate more leads for your sales team? Once you know what you want to achieve, you can start planning how to get there.

#3 Understand What Makes The Social Media Tick

If you want to up your social media game, it’s important to understand what makes users tick. What drives them to engage with certain content? What kind of content gets the most shares? Asking these questions can help you create a strategy that will get you more traffic and engagement.

#4 Identify Which Channels Will Work Best For You

To create a growth marketing strategy that works for your business, you need to identify which channels will work best for you. This will vary depending on your industry, target market, and resources.

However, some common channels that businesses use to drive growth are social media, email marketing, content marketing, paid advertising, and search engine optimization.

When selecting these channels, it is important to make sure they align with the company’s overall goals. For example, if you want to increase brand awareness and customer engagement then focus on social media and content marketing. If the goal is lead generation then focus on creating high-quality content with a strong call-to-action that directs users to forms where they can download whitepapers or request consultations.

#5 Set Up Your Strategies

Before you can start driving traffic and engagement, you need to set up your growth marketing strategy. Here are a few things you need to do:

1. Define your target audience.

2. Identify your key marketing channels.

3. Create attractive and compelling content.

4. Analyze your results and adjust your strategy accordingly.

5. Rinse and repeat!

#6 Get Real-time Analytics

Real-time analytics are important for understanding how your marketing efforts are performing at the moment. They can help you make adjustments on the fly to improve your results. Plus, they can give you a better understanding of what’s working and what’s not, so you can fine-tune your strategy for even better results.

#7 Find Influencers That Can Help

When it comes to driving traffic and engagement, one of the best things you can do is to find influencers that can help promote your content. This can be done by reaching out to them directly or by using a service like BuzzSumo.

Once you have a list of potential influencers, take some time to study their audiences and see if there is a good fit. Then, reach out and ask them if they would be interested in promoting your content.

#8 See The Results!

As a business owner, you’re always looking for ways to grow your company. And one of the best ways to do that is through growth marketing. But what is growth marketing?

Growth marketing is a strategy that focuses on driving traffic and engagement to your website or product. And the best part is, it doesn’t have to be expensive or time-consuming. Here are some simple tips for getting started with growth marketing

1) Create an email list – The easiest way to get new subscribers is by offering something in return. For example, give them access to exclusive content or discounts on products.

2) Focus on social media – Posting engaging posts will keep your followers coming back for more. Experiment with posting different types of content and see which ones work best!

3) Implement customer feedback surveys – Gathering feedback from customers will help you figure out what they want from your brand or product.

Do you enjoy this article, add Our Posts to your Reading List.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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The internet has completely transformed the way business is done today. Consumers now find more comfort and searching for products online and making their purchases.

As there is growth in online shopping, there is great relevance to online reviews as well. After all, trust plays a huge factor in the online shopping space. 

Even brands understand the importance of online reviews, and hence to help their customers and prove credibility, businesses are now actively using the Google reviews widget on their website. 

Google review widgets are like functional blocks on websites that enable displaying Google reviews without any hassle.

There are many tools currently available on the internet that offer a dedicated Google review widget and allow you to embed the Google review widget on the website smoothly. Moreover, these tools also provide some additional features that bring tremendous value to this strategy of adding Google reviews.

In this blog, you will learn why the Google reviews widget on the website has such relevance and need to businesses.

In short, here are some of the benefits of adding a Google review widget on a website that you can enjoy if you use it for your business.

Benefits Of Utilizing Google Reviews Widget On The Website

Google review widget has ample benefits, but in this blog, we have handpicked some of the major benefits that might provide you with an idea of how the Google review widget impacts your business. If you aren’t yet using the Google reviews widget for your business, you are missing out on these benefits.

#1 Builds trustworthiness for the business

We all know that competition in the marketplace is fierce, and customers are spoilt for choices. And hence, to win customers’ trust, it is necessary to prove credibility. With the Google review widget on the website, consumers can read the reviews related to your business and make up their minds.

Moreover, reviews help to know the customer’s point of view of the business and hence help them make their purchase decision. Often, current users of the product or customers provide images with the review, which also works as proof of the product and eventually helps build some reliability.

#2 Improves brand reputation

As there are numerous brands in the market, there could be some brands that do not deliver the product that they promise or sometimes mislead or misguide their customers. So, showing your reviews on the website helps produce a reputation in the market and build trustworthiness.

In addition, reviews on the website also show that you are a transparent brand. That means you are not shy to showcase reviews on the website and provide complete information about their respective products. It eventually helps create a brand reputation and showcases that your brand acknowledges customers’ feedback and even displays it on the website.

#3 Brings an engagement to the website

As mentioned above, consumers have ample options in the online marketplace; hence it becomes vital that your website stands out from the rest. And visitors’ engagement on the website has a crucial role to play. An engaging website helps make an everlasting impression and keeps the visitors on the website. Google reviews widget allows in this cause as well.

Google review widget provides all reviews related to your business, keeping your visitors engaged. Moreover, they provide real-time updates, which means as soon as someone uploads reviews on the source, the widget displays it without delay. 

#4 Holds visitors to the website

Visitors often visit different websites and platforms to read reviews related to a brand. If you embed the Google reviews widget on a website and provide them with all the Google reviews pertaining to your brand on your website itself, it will be helpful for them as they don’t have to explore more places for the reviews.

It will help you to hold your visitors on the website, as they will be spending more time on your website, and there are chances that they might end up buying from your brand. Also, with the help of tools that provide you with a Google reviews widget, you can even moderate the content on the widget. That means you can remove the reviews that mention the name of some other brands and keep your visitors focused on your brand only.

#5 Reduces bounce rate of the website

Consumers usually visit search engines while searching for a product or even a brand. Hence, it is vital to have a better search engine ranking so that consumers get to know about your brand and visit your website.

There are ample ways to get a better search engine ranking, and a reduced bounce rate is one of them. When customers have the privilege to read the reviews on the website and make a purchase, they are less likely to exit the website. And hence with the Google reviews widget, you can increase the website’s engagement and reduce the bounce rate.

Summing It Up

As mentioned before, there are ample advantages of using the Google reviews widget on websites. The advantages mentioned above are just the tip of the iceberg. There are many other benefits associated with the Google review widget, but to enjoy them, you need to embed the Google review widget on the website. 

You can find tools like social media aggregators that eases the embedding process and assist you in providing desired results. 

To find these tools now, embed Google reviews widget on the website with the help of these tools and take your businesses to new heights.

Do you enjoy this article, add Our Posts to your Reading List.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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Like any other campaign, it all starts with determining the objectives or goals of the campaign. A few words on this and then we will have a look at what link building can look like.

Keep in mind that although what you are doing is called link building, you are actually involved in a kind of online marketing, for which planning always starts with objectives or goals. Your objectives should be first of all realistic and relevant.

Realistic meaning that they should be achievable in the kind of time frame you have in mind and with the resources you already possess. Relevant means that link building should, preferably, not be a goal in itself but rather lead on to the bigger road to achieving some form of success or progress for your business, organization or individual you are promoting.

This article talks about some of the ways of starting a Link Building Campaign. Follow me as we will look at that together in this article. 

For example, get links from 15 popular blogs, sounds like a nice goal to have,but will this have an effect on the overall growth of your business or organization? Do you have the content ready to convert this new traffic into users or customers, or to maintain a long-term relationship with these new visitors? Suppose you have 200 new visitors during the first week, but your website had no content in that time and most of the visitors had a quick look and left unimpressed. Did your goal achieve anything in the bigger picture? It actually did some harm.

because quite possibly most of those users will not come again even after you improve your content, because they will think, ‘Yeah I remember the site, I was not too pleased’.

So setting objectives is key to starting out right, because if you do not, anything you do after that might be effort, time and resources spent in the wrong direction, a direction which might even do you harm.

Lastly, remember that although linkbuilding is a part of online marketing, it is different in the sense of the time span of its results, which are not going to be instantaneous as opposed to putting up an online advertisement or a television commercial. This does not mean that your campaign has failed. Neither should you promise instantaneous results for any website that you do perform linkbuilding for.

What are your assets?

Like barter in old times, if you are going to get links from other people, you need to have something that they are interested in as well – the reason that a blogger or a website owner would care about what you have to give; something that attracts them enough to put up a link for you.

That reason is what we call an asset and it will differ from one website to another, and it also depends on whether you are a business, an organization or an individual. Assets need to be relevant for the people you want to attract. Below are a few examples of what an asset could be:

• Data
• Content
• Products
• Services
• Community

Lastly, remember that money is no longer an asset you can offer in linkbuilding. Although some might say it never was a preferable one to begin with. Google actively penalizes SEOs, websites and/or individuals involved in buying links.
Links come in many flavours.

Next, you will need to plan what kind of links you need and in what sort of mixture. Linkbuilding offers the opportunity to implement many kinds of linking, depending on the needs of a campaign. From deep-linking which involves making links to pages deep within a site structure, to a specific product or piece of content, to brand-linking which means creating links that contain your brandinformation/the name of your company.

You can come up with a sketch of your requirements after you do a complete analysis of your website and link profile. Be on the lookout for areas of improvement and innovation. Here are a few examples of the kind of linking to choose from:

• Links to your homepage/mainpage
• Deep linking
• Brand linking
• Links that contain target keywords
It is good to build a campaign with a diverse linking strategy for optimum results and a more comprehensive link profile.

Social links

As long as we are discussing types of links, we have to mention so-called social links. These are the links from social networks. Even though they are not as relevant and powerful as links posted on other websites, it is speculated that social links do have some value in determining ranking, as they can indicate the level of quality of a certain page. If a certain page is shared a lot of times on social networks, it means that it provides some kind of value, and this usually indicates high-quality or original content.

This is one of the reasons why social media marketing has become an important part of online marketing, and thus it can be related to search engine optimization.

Besides being present on social media and engaging with your followers, another why to encourage social sharing directly from your website is to use social sharing buttons, which can be installed as a plug-in on your website.

Looking for your people

Now that you are on your way and ready to start your campaign, you will need to think about the type of people you will be contacting to ask for links and attract as linkpartners. It is best to make sure that whomever you reach out to is someone who is interested in whatever your content is, since reaching out to people randomly leads to a low response rate and even lower ratio of success.

One of the ways to ensure better responses is to place ‘hooks’ in your content. No, you will notneed a hammer for this. A hook is something that makes a potential linker interested or committed to giving your content a fair chance, an element that makes the viewer stay put and wants to finish what you have to show, share or say. Here are examples of a few hooks:

Interesting news

• Ego-bait
• Humor/Funny
• Controversial/Edgy/Brazen
• Data visualization
• Competition
• Audiovisual content

Social mediawebsites, like Facebook or LinkedIn, are great places for you to get a feel for how people are spending their time in virtual spaceand how what they are sharing with others. Identify patterns in the content being passed on and try to work those elements into hooks, which you place in your own content.

Once you feel you have come up with a potential list of people who might be interested in linking to your website, you can search for that list creatively on a search engine.

So, for example, if one of the target linkers you have identified is a travel blogger, you search for a list of travel blogs and then use a tool like the Scraper plug-in on Chrome to get all of those URLs copied off the results page in one go and paste them on to a working page on email or a spreadsheet.

Use a tool like URL Opener to open all the sites with one go. Look for any contact info on the sites, which could be email address, Twitter or LinkedIn account, Facebook page, etc.

Tools like Followerwonk will allow you to search Twitter bios and accounts for keywords of your choice. So, if your website is about cigars and pipes, offering products and reviews, you could look for keywords like cigar aficionado with blogger or pipe enthusiast with blogger or just tobaccoblogger or cigar blogger to get a list of people with Twitter accounts who have blogs related to your own content. You then download these results into a spreadsheet.

Next, you will want to find out as much as possible about these potential link partners you have come up with to help you craft a message that is as personalized and relevant as possible. Do not send out emails that seem like automated messages with a template. Think of this as SEO for a person rather than a search engine. You will want each person to like you as much as possible if you are to entertain hopes of having a high success rate with your list.

It is also efficient to sort the link targets in the order of priority when doing your outreach. Of course, they will have varying importance and priority in terms of how much Page or Domain Authority they have. Secondly, they might be sorted based on how many followers they have on social media. Lastly, their relevance to your specific field may also be a factor in prioritizing.

An advisable minimum Page Authority for your targets would be 1 and for Domain Authority a figure of 25. They can be lower or higher depending how long your list is. Use MozBar tool to determine the Page and Domain Authority of a website.

Also be very careful when using generic greetings like ‘Hi Webmaster’ or ‘Dear Blogger’. They might associate your email with automated spam that they are used to receiving.
A good message will contain the following if possible:

• The other person’s name
• A great subject line
• A detailed or specific comment about their work
• The use of an authentic email signature
• Disclosure of your own current location

It is also best to avoid using one of these famous, free email addresses from Google or Yahoo! as they are also mostly used by spammers unfortunately.

Lastly, remember to follow up with the bloggers and website owners you are targeting as they probably receive a lot of emails, making it difficult to keep track of them all. Do not let negative responses get you down and instead, ask for feedback about your content. A blogger might not like your current content but they might like something in the future.

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PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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In my previous article, I looked at some of the facts that you need to consider when you need to host your website. In this article, I want to talk about some of the ways that you can implement insights based on Data Analysis. Follow me as we are going to look at this together in this article. 

One of the means of determining whether a particular decision should be implemented fully or not is to carry out A/B Testing on that website. This can be done when you need to determine which method that you are about to implement will work best. Also, there is software that can be used to make decisions when it comes to A/B testing. You can always google the best website or application that will work best for you. 

A/B testing is carried out on your current website and the optimized website to identify the design that achieves better results. This will allow you to decide on which of the results you should go with. 

Also, multivariate testing allows you to make changes to multiple elements on your website such as images, headlines, buttons, and colours among others of the website in other to identify the design of elements that improve your website conversion rate.

This test allows the visitors to view both current and optimized sites to determine the best one to use. You have to choose the best design having a low bounce rate and more conversions to drive more traffic to your website. 

There is a need for you to clearly understand the difference between A/B Testing and multivariate testing. In A/B testing, one component is tested at a time while in multivariate testing, two or more components are tested at once. This might include header, buttons, font size and headers among others. 

Overcoming difficulties while performing web testing…

#1 No linking

One of the things that you should not do is you should not link testing to your landing pages. You have to make sure that you implement testing on every page of your website. This will help in limiting the number of people that leave your site due to annoying web pages. 

#2 Begin your testing on small segments 

Also, you will need to evaluate the performance of your testing on smaller segments before moving to bigger segments. When you need to implement it bit by bit. It is when the system works effectively with smaller segments that you can now decide to implement it on other segments. This will assist you in detecting errors easily. 

Take Corrective Actions

Once you receive web analysis results, you need to take corrective actions to enhance your website. Some of these corrective actions include:

• making design changes to the website
• Using suitable keywords in your contents 
• Creating interesting and meaningful contents 
• Designing attractive landing pages 
• Updating your content, video and images 
• Promoting your video and content using new technologies 
• Performing SEO 
• Enabling easy navigation on your blog and website. 

In my previous article, I talked about some of the facts that you need to consider when you need to host your website. I have also talked about some of the reasons why you should analyse your data for analysis. In this article, I want to talk about how to segment valuable data for analysis. Follow me as we are going to look at this together in this article.

When it comes to the analysis of data, there are times that you will have to gather as much data as you can. You need to understand that it is not all data that you gathered that are relevant.

You will need to group your data based on their relevance. This at times, will allow you to do a proper analysis of your data in order to make effective decisions. To do this effectively, you need to segment your data based on the characteristics that they have in common.

Please note that the data collected in the previous steps need to be segmented in order to make web analytics work effectively.  That is why you have to adopt the use of acquisition-based segmentation in your data analysis.

#1 Action-based segmentation
When you carry out action-based segmentation, you are segmenting users and visitors based on the actions they performed on your website. This at times can assist you in understanding some of the characteristics that your users have in common. It can also help in creating strategies to drive visitors to your website such as banner ads, SEO, email, and Pay Per Click among others.

 
These steps can also help in identifying areas where your company spends extra money to acquire traffics. This allows you to come up with strategies to avoid such extravagant spending and come up with strategies that are more cost-effective.

 
#2 Behaviour-based segmentation
This is based on the activities carried out by the visitors on your websites such as viewing every page on your website, subscribing to your blog, and RSS subscription among others. Please note by identifying and focusing on the behaviour, you can understand what your customer wants and work on how you can meet their needs.

There are some parameters that are used for behaviour-based segmentation, this includes:

• Total page views
• Total bounce rates
• Average time on site.
• Number of returning visitors
• Actions performed by returning visitors on-site.
• In-depth browsing performed by visitors on your site to extract information
• Visitor’s frequency

#3 Outcome-based segmentation
This is based on all crucial activities for your business such as making a purchase, signing up for email newsletters, and downloading content from your site among others.

This also focuses on a group of visitors who have delivered good outcomes instead of individual outcomes. It also helps in investing in campaigns that generate a profitable outcome for your business.

Here are some of the parameters for outcome-based segmentation:

• Customers who placed online orders and the person who submitted the lead.
• Customers and the product they bought, ordered size and quantity among others.

7 Data Collection Methods For Data Analytics

In my previous article, I looked at some of the facts that you need to consider when it comes to hosting a website. In this article, I want to look at some of the major data collection methods that can be deployed when you need to collect data from your audience. Most times, the collection of this day will let you understand what the audience feels about your products and services. It will also assist you in taking the right steps so that you can continue to engage customers on your website. 

When it comes to data collection for web analytics, there are several methods that can be used to collect data from users. You should note that most of these data can be collected without the consent of the users. The reason is that some of the users might not want to give you some facts that you need to make the right decisions. You have to decide based on the actions that users are performing on your website. Some of these methods that can be used for the collection of data without the user’s consent include a weblog, javascript, tagging, and packet sniffing among other methods.

Apart from the data collection methods that I have mentioned, here are some of the other methods that can be used for data collection:

• Survey
• Emails
• Customer comments
• Expert review
• Competitor Analysis 
• Market research reports
• Campaign statistics

#1 Survey

One of the means of getting feedback from your customers is through the use of survey forms. You can decide to share survey forms with your audience in order to aggregate their opinions about your products and services. This will allow you to sample what your customers feel about your products and services based on the different segments that they belong to.

#2 Emails

Another means of aggregating the opinion of your customers and visitors is through the use of emails. You can actually request the opinion of your customers and visitors about your website. Please note that except that some of these visitors are complaining about poor services, they might not want to pen down what they feel is wrong with your services. You will have to figure out what the problem is on your own. That is why feel that email is not the best method for knowing what customers feel about your products and services.

#3 Customer comments
One of the means of gathering more data about your customers is through customer comments. When you post an article, or customers have cause to complain about products and services you have offered them. If you really take the time to go through their comments, it can give you an idea of what customers have to say about your products and services. This will give you an idea of how you can serve them better.

#4 Expert review
There are times that you should invite Subject Matter Experts to review your customer engagement strategy. You might need this category of people at times to give you direction on how you can serve your customers better. Their in-depth analysis at times can give you an idea of how you can actually serve your customers better.

#5 Competitor Analysis 

When it comes to online business or any other type of business, you can not close your eyes to what your competitors are doing. There is a need for you to gather as much data as possible about your competitors as well as some of the reigning keywords that your competitors are bidding for. This will allow you to know some of the ideas that you can borrow from your competitors. It may also give you an idea of what your competitors are doing that might interest your audience as well. 

#6 Market Research Statistics

There are times that the marketing department or other departments in the organisation will have to carry out research in order for them to have a better understanding of customers’ positions regarding their products and services. Some of these reports will allow organisations to plan product development properly. They will now have a general idea of what customers expect from their products and services. It will also assist them in understanding the reasons why customers are buying their products and services as well.

#7 Campaign statistics 

One of the major areas that online businesses should take seriously is the aspect of campaign management. you need to analyse campaigns in order to determine whether there are some campaign strategies that can be reused or jettison. After you might have run any campaign, you need to sit down and look at how such a campaign has performed. This will assist you in deciding if there are aspects of the campaign that can be useful for the future. This will allow you to run an effective campaign that really works. 

Do you enjoy this article, add Our Posts to your Reading List.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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To create well-reached contents that will increase the intellectual prowess of our readers.

OUR VISION

To become a reference point in the blogging space by the year 2030. We want to be among the first 30 blogs in Nigeria.

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In my previous article, I talked about some of the reasons why you need to choose good hosting for your website. In this article, I want to talk about some of the reasons why website metrics are important. Follow me as we are going to look at that in this article.

Why they are important…
#1 Classify KPI
Website metrics will always help you in classifying Key Performance Indicators. It will allow you to really focus more attention on what really matters to you. With it, you can decide on those factors that are really more indicators of your success and pay more attention to them.

#2 Overall productivity
Also, website metrics can assist you in determining the overall productivity of your website. Through website metrics, at a glance, you can really determine how the website is performing. This will allow you to determine the steps that you need to take so that your website can perform better.

 
#3 Making improvements
Also, websites metrics are important when you need to make improvements to your website. They will allow you to determine some of the factors that are discouraging users on your website. This will also assist you in determining what you need to do in order to improve the user experience on your website as well.

[embedyt] https://www.youtube.com/watch?v=l3T0Hw4A-QQ[/embedyt]
 
#4 Design and graphics error
Also, when it comes to designing your website, there are some designs and graphics errors that you are likely to make that will hinder the user experience on your website. Paying close attention to website analytics on your website will assist you in knowing what you need to do in order to correct such design and graphics errors.

 
#5 Improve user interface
Also, you need to understand that you will have a high level of bounce rate on your website if users do not understand how to navigate your website. Paying close attention to website metrics will allow you to analyse your bounce rate and other factors. This will help you to determine how to redesign your user interface so as to increase users’ engagement on your website.

 
#6 Glorify Pay Per Click campaigns
Also, when you are running ad campaigns, you need to pay more attention to your website analytics. Paying more attention to your website analytics will help to know the number of clicks that you are getting from such campaigns. This will be a determining factor when you need to decide on whether you should stop the campaign or not.
 
 
#7 Design better landing pages
Most times, when you are running campaigns, you might not be having increased conversion because you have designed a poor landing page. At times, you just need to redesign the landing page in order to have increased conversion. The only thing that can assist you in making the right decision when it comes to designing a landing page is to pay more attention to your website metrics.

#8 Better Decision
Also, focusing more attention on your website metrics can assist you in making better decisions about your website development. This will assist you when you need to make decisions regarding campaigns, search optimization and lead generation for your website among other critical decisions that you need to make on your website.

In my previous article, I have talked about some of the reasons why you need to choose good hosting for your website. In this article, I want to talk about some of the reasons why website metrics are important. Follow me as we are going to look at that in this article.

Why they are important…

#1 Classify KPI

Website metrics will always help you in classifying Key Performance Indicators. It will allow you to really focus more attention on what really matters to you. With it, you can decide on those factors that are really more indicators of your success and pay more attention to them.
 

#2 Overall productivity

Also, website metrics can assist you in determining the overall productivity of your website. Through website metrics, at a glance, you can really determine how the website is performing. This will allow you to determine the steps that you need to take so that your website can perform better.
 

#3 Making improvements

Also, website metrics are important when you need to make improvements to your website. They will allow you to determine some of the factors that are discouraging users on your website. This will also assist you in determining what you need to do in order to improve the user experience on your website as well.
 

#4 Design and graphics error

Also, when it comes to designing your website, there are some designs and graphics errors that you are likely to make that will hinder the user experience on your website. Paying close attention to website analytics on your website will assist you in knowing what you need to do in order to correct such design and graphics errors.
 

#5 Improve user interface

Also, you need to understand that you will have a high level of bounce rate on your website if users do not understand how to navigate your website. Paying close attention to website metrics will allow you to analyse your bounce rate and other factors. This will help you to determine how to redesign your user interface so as to increase users’ engagement on your website.
 

#6 Glorify Pay Per Click campaigns

Also, when you are running ad campaigns, you need to pay more attention to your website analytics. Paying more attention to your website analytics will help to know the number of clicks that you are getting from such campaigns. This will be a determining factor when you need to decide on whether you should stop the campaign or not.
 
 

#7 Design better landing pages

Most times, when you are running campaigns, you might not be having increased conversion because you have designed a poor landing page. At times, you just need to redesign the landing page in order to have increased conversion. The only thing that can assist you in making the right decision when it comes to designing a landing page is to pay more attention to your website metrics.

#8 Better Decision

Also, focusing more attention on your website metrics can assist you in making better decisions about your website development. This will assist you when you need to make decisions regarding campaigns, search optimization and lead generation for your website among other critical decisions that you need to make on your website.

Do you enjoy this article, add Our Posts to your Reading List.

Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too

OUR MISSION

To create well-reached contents that will increase the intellectual prowess of our readers. 

OUR VISION

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In my previous article, I tried to look at some of the factors that you need to consider when you need to host your website. In this article, I will be looking at the ten stages of the web analytics process. Follow me as we are going to look at that together in this article.

#1 Identify your business objective

One of the very first things that you need to do when you are analyzing your website is to understand your business objective. You need to know the reason why you have set up the website in the first place. Knowing this will help you to compare and contrast whether you are achieving your business objectives or not.

#2 Goals for each objective

Apart from having a general objective for your business. You need to have specific objectives that relate to certain aspects of the business. These sectional objectives will work together when one needs to achieve the overall objectives for the business. Most times, without achieving the sectional goals and objectives, it will be very difficult to achieve the overall corporate goals and objectives for the business.

Define Metrics

Also, you need to define metrics for your business. At times, it is possible to have an online business and what is important to you might not seem important to the other party. You have to know what is important to you as far as the online business is concerned. This will help you to determine what you are going to focus on. This will help you to determine whether you are succeeding or not.

#4 Define KPI

After you might have worked on your sectional goals and objectives for your online business, you need to define Key Performance Indicators for your business. Your defined metrics can also be referred to as your Key Performance Indicators. These are yardsticks that you can use to determine whether you are achieving your business objectives or not.

#5 Set Target

Another bold step that you need to take as far as online business is to set your target. That means you have to determine what you really want to achieve. You might decide that you want to work on increasing your unique visitors to 500,000 users monthly. You just need to know that when it comes to setting targets for your business, you have to be as realistic to yourself as possible. Once you consider all variables before setting targets, you can always achieve your goals.

#6 Collect the user’s data

There is a need for you to also collect the users’ data when you need to analyse your web analytics. Doing this analysis will assist you in understanding the pattern of interaction with users on your website. This will help you to determine what users actually want on your website. It will assist you in coming up with the best strategy for increasing the conversion rate on your website.
 

#7 Segmentation

Also, there is a need for you to segment the data for proper analysis of data. You need to actually group your users based on what they have in common. Doing this analysis and segmentation will allow you to have a better grasp of what your users are actually looking for on your website. It can also give you a clue about the pattern of interaction that users are having with your website.

 
 #8 Analyse the data
Also, there is a need for you to analyse the data in order to understand the flow of your traffic. Having a thorough analysis of all your traffic will assist you in understanding the patterns of your traffic as well as determining what your users are actually looking for on your website. This will assist you in increasing the conversion rate on your website. 

#9 Generate web analytics reports 

The next step that you need to follow is to generate web analytics reports for your website. Most times when you are just looking at the analytics at a glance, you may not be able to discover all the details that you need to discover, but if you have the full report in PDF format and other formats, it will allow decision-makers to study the entire report and come up with action points that the entire organisation can follow in order to increase the conversion rate for the entire organisation.

#10 Implementation

The last stage of the entire process is the implementation of your action plan. After you might have taken time to study the problem and examine the analytics, you need to decide on what you are going to do in order to address the problem. It’s just that when it comes to analytics, it might be difficult to know what the exact problem is but analysis of the results can give you a direction as to what the real pron problem is. 

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CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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Brands ultimately used Shoppable Instagram Feed for the upliftment of their brand. Keep reading as we have mentioned a few important reasons why you, too, as a brand, must embed Shoppable Instagram Feed on your website. 

Instagram is a highly loved social media platform, and a large number of the Instagram user base showcase and proves this point right. 
Barring entertainment and connecting, Instagram users highly use the platform for an online trend called ‘Window shopping.’ 

A majority of shoppers use Instagram to take inspiration – be it fashion, photography, home decor, gadgets, accessories, etc.; due to the large presence of various brands and businesses, the users use this platform to make purchase-related decisions. 

Soon enough, Instagram started a new shopping feature that entirely changed the marketing ways for brands as they got the option to sell their products on Instagram, and it eventually became a hit amongst shoppers. 

Key Reasons Why Brands Must Display Shoppable Instagram Feed On The Website 

To Gain The Trust Of The Potential Customers 

Brands are constantly on the lookout for finding means to gain the faith of their customers. Shifting to a new brand can be quite challenging for customers since they already get comfortable with the previously used products. 

In such a case, instilling faith and confidence in the potential customers is mandatory to convince them to purchase the products. 

By embedding the Shoppable Instagram feed, you build a proof of your brand, and your visitors will be compelled to purchase from your brand. 

Make Your Website More Visually Appealing 

A website is like a representation of the brand. Being the first touchpoint where the customer gets in touch with the brand to explore more about it’s products and services, a website is more like the face of a brand. 

While it is important to design the website user-friendly and give your customers a seamless experience, it is equally important to focus on making the website vibrant and pleasing to the visitors. 
Instagram, being a photo-sharing platform, is quite pleasing to the eyes and dominated by visuals. Embedding a shoppable Instagram feed would instantly increase the vibrancy of the website and compel the visitors to explore more. 

Redirect Your Website Visitors To Instagram 

Displaying Shoppable Instagram Feed is a great way of showcasing the User-Generated Content, and people relate more with UGC since it is authentic, genuine, and trustworthy. 
When your visitors explore your website and see User-Generated Content, they would be interested in going on Instagram to engage more with your brand. 

Moreover, everyone loves being featured, and in a quest to get featured on your website, your visitors may get compelled to visit Instagram and hit that follow button! 

More Authenticity With User-Generated Content 

A majority of customers go through customer reviews and recommendations before making a final purchase, and there is no better content more relatable and authentic than User-Generated Content; and when you incorporate this content to promote your brand on the website, you bring more authenticity to your brand. 

Your website visitors would not pay much heed to your published content when you display UGC. 

Helps In Boosting Engagement

Engagement plays a major role while promoting a brand, and displaying a Shoppable Instagram feed effortlessly helps a brand increase the visitors’ engagement levels. 
When visitors go through Shoppable Instagram feeds, they get a clearer picture of the brand and it’s products since it features real customers. 

They can judge the quality and style of the products and whether they would suit them or not. It makes them decide while the buying process is better and more efficient. 
Along with an increase in dwell time, this helps increase the engagement level of the customers. 

More Conversions & Sales 

Lastly, displaying Shoppable Instagram feeds on the website is an amazing strategy to effortlessly increase revenues. For example, You can use Shopify Instagram shop app to display shoppable Instagram feeds on the Shopify store.
The reasons mentioned above and results would ultimately generate more leads, conversions, and ultimately sales. 

Moreover, the major concern for all brands and businesses is to see a growth in profits, and a majority of brands waste their time trying out various strategies and practices that are not result-driven and as powerful as displaying your customer’s valuable content on your website. 

Closing Note 

At the end of the blog, we are hopeful that you must be clear about how embedding Shoppable Instagram Feeds on the website can be super beneficial for brands and businesses. 
While concluding, all we want to convey is that as an e-commerce brand, you must leverage Shoppable Instagram as a part of your marketing strategy to reap the benefits, and displaying it further on the website can be a game-changing marketing strategy for your sales and revenue. 

Now that you know and have all the reasons to embed Shoppable Instagram feed on your website, leverage it immediately and get set to escalate your profits! 

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CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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In my previous article, I talked about some of the facts that you should consider when you are setting up a website. In this article, I want to look at some of the benefits of web analytics to businesses. Follow me as we are going to look at that together in this article.

What is web analytics…

According to Digital Analytics Association, Web Analytics,  also known as web intelligence, web metrics or e-metrics is the measurement, collection, analysis and reporting of internet data for the purpose of understanding and optimizing web usage.

Here are some of the benefits of web analytics to businesses…

#1 Setting business objectives

One of the major benefits of web analytics is that it allows organizations to set business objectives. Most times, when you need to set business objectives for your online business, you need to consider what is presently happening to your business. Having web analytics will give you a clear picture of what is happening to your business. This will help you to decide on where you wished to be.
 

#2 Achieving business goals

Also, having good web analytics in place will allow you to decide on how you are going to achieve your corporate and online goals. Most times, when you analyse your business, you will be able to identify areas where you are lagging behind. This will allow you to determine the way forward for your business. Without web analytics, you may not know what you have achieved so far.

#3 Improving product quality

Also, having good web analytics in place will allow you to compare how your business has fared with how other competitors in your category have fared. This will allow you to copy some of the winning methods from your competitor and see how those Quick Wins can be implemented for your business.

#4 Providing better services

Also, having good website analytics in place will allow you to provide better services to your customers. You will be able to come up with some strategies on how you want to deal with your customers. Once those strategies are introduced, you will be able to monitor the implementation and determine and observe how customers are reacting to those strategies. This will help you to decide on whether to continue with those strategies or not.

#5 Increasing sales

Also, having good web analytics in place will allow you to increase your sales and your turnover. If you analyse your online sales for a particular period of time, you will be able to determine whether your campaign strategy is working or not. Having a good web analytics strategy in place will allow you to re-use a campaign strategy that works and jettison campaign methods that are not working.

#6 Driving traffic

Also, having a good web analytics tool on your website will allow you to drive traffic to your website. Most times, when you implement a method or you consider your posts and your pages, it is very easy to discover what your users are really interested in. This analysis can allow you to continue to offer your customers what they really want. It will allow you to retain existing visitors and drive new visitors to your website.

#7 Build Trust

In addition, good web analytics will allow you to realize where you really stand as far as your relationship with your customer is concerned. Once you are able to meet up their demands, you will be able to build trust with them. This will definitely increase repeat purchases and increase the conversion rate on your website.

#8 Retaining customer loyalty

By and large, good web analytics will also allow you to retain customer loyalty and increase the lifetime value of your customers. Customer loyalty as a practice will discourage your customers from looking somewhere when there are competing offers. It will boost customers’ confidence in your products and services. Above all, it is definitely going to increase your business turnover.

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CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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In my previous articles, I looked at some of the factors to consider when you need to develop an e-commerce website.

In this article, I want to look at ten major considerations when you are choosing a payment gateway service. Follow me as we are going to look at that together in this article.

What is a payment gateway?
Payment gateways provide an interface between sellers, buyers and financial networks, and move money between them. It allows sellers to pay for products online and such payments are transferred to accounts that are linked to such payment gateways. This allows registered users to get payment from customers across the world.

Payment gateways also make it easy for customers to purchase products of their choice from websites. It also helps in capturing credit card transactions and these are transferred directly to the credit card processor.

It also makes use of Credit Card Industry Data Security Standards in order to protect transactions from various users.
 
Here are the considerations…
#1 Safety and security
First and foremost, you need to consider the security of the platform before you will consider any payment gateway. You should know that, if by any means the security of users is being compromised, it will affect the integrity of your business and you would not want that to happen.

 
#2 Fraud detection and risk mitigation
Also, your preferred payment gateway of choice should have fraud detection and risk mitigation capabilities. It should be able to detect unusual transactions from card owners and prevent those kinds of fraud before they happen. This will definitely boost customers’ confidence in your platform.
 
#3 Transaction features
Also, the payment gateway should be designed in such a way that it makes payment easy for users. It should have the ability to store card information so that returning users can easily make payments without any hassles. It should be able to accept payments from users in at least three steps.
 
#4 Branding
There are times that you would like to change colours, add a logo and implement other forms of customizations in order to own your payment gateway. A good payment gateway of choice should easily allow users to customize the widget without many hassles.
 
#5 Easy integration
Also, a good payment gateway should give room for easy integration with websites. It should not take much time before you can implement such a payment gateway on your website. This should be done without the users having much technical know-how before such payments can be implemented.
 
#6 Comprehensive merchant interface
A good payment gateway service should have a comprehensive merchant interface. They need to include features that will allow the merchant to resolve payment issues, settle affiliates and correct other errors. This will allow them to review their and make adjustments without any technical expertise. It can also come with tools that will allow merchants to analyse their conversion rates as well.
 

 #7 Many payment options

Also, a good payment gateway should give room for payment from different means. Users should be able to use different modes of payment that are convenient for them. this will help in preventing cart abandonment among users. It will also increase conversion rates for the organisation as well. 

#8 Hidden costs

Also, when you are chosen any payment gateway to use on your website, you need to understand the hidden charges that come with the usage of such a website. You really need to understand the total cost of ownership of such a plugin or widget or plugin. You have to ask whether the costs actually make sense to you or not, This will allow you to decide whether it is something you would like to use or not. 

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CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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Paid search advertising means advertising within search results and only paying when the user clicks on an ad.  It’s priced on the pay per click or PPC model and this is a common synonym for paid search.
Paid search is an inbound advertising channel that matches searcher intent with relevant ads intended to meet consumer needs.

Besides appearing above the organic results, Paid Search ads have an indicator that they are ad formats and not organic/natural search results. Google automatically adds the word “ad” to the copy so searchers can easily distinguish the formats.

There are three main similarities between paid and organic search results – both search results have a clickable headline, non-clickable body copy and clickable site links. This is why they could be confused at first glance. Therefore, the automatic inclusion of the “ad” notification in the paid search results is useful.

The key differences which distinguish paid search from organic are:

• Paid search (PPC) is a method where advertisers pay to serve for different user searches using keywords, landing pages, ads and bids while SEO is the name given to optimizing organic (free) search results based on website content, html coding and link building
• Paid search is a faster and more straightforward means to serve clickable links on the SERP (search engine results page) compared to organic search which can take time to serve.
• Paid results are shown at the top or very bottom of the SERP and will have a small “Ad” note in the copy
• Paid search ads have shorter copy than organic results and there is more control over the copy of the paid ads as organic results can be dynamically created by the search engine’s organic algorithm. The paid results are a lot more dynamic and engaging at the top of the screen compared to the organic results below

Why Meta Tags are important:
It’s a medium-weight on-page SEO signal although it doesn’t have a direct impact on higher rankings
It plays a big role in enticing the user to click through to your listing
If you have an uninspiring or keyword-stuffed meta description, you may get half the clicks of a well-written and more click-worthy one. So they really are worth the time and effort.

The meta description can be thought of as your chance to sell the page, so it encourages the searcher to click on your listing. If the page has any unique selling points that none or few of the competitors have, then list them here.

Main copy:
The main copy is text on a web page that features after the main heading:

• It’s also known as body text
• It can include hyperlinks

Why the main copy is important:

• It’s a high-weight on-page SEO signal and adds relevancy to the page
• The main content is where the user is ultimately satisfied or not with what they are looking for

The main copy is ultimately where the user is going to find what they are looking for or not, so search engines pay close attention to it.

Main copy:
The main copy is text on a web page that features after the main heading:

• It’s also known as body text
• It can include hyperlinks

Why the main copy is important:

• It’s a high-weight on-page SEO signal and adds relevancy to the page
• The main content is where the user is ultimately satisfied or not with what they are looking for

Matt Cutts says there isn’t an ideal keyword density formula and hints that thinking about it in such a way can be unhealthy and may encourage you to over-optimize and load too many keywords into your content. He does however say that including the keywords you’d like to rank for is a good thing, but it should be done in a natural way that enhances the readability of the page.

How to optimize the main copy:

#1 There are no strict guidelines on length

• The content should be long enough so that:
• It satisfies what the user is looking for and
• Search engines understand what the page is about

#2 Keyword usage

• Ignore keyword density and don’t repeat keywords too often
• As a loose rule for 500 words, mention:
• Primary keywords two or three times
• Secondary keywords one or two times
• Tertiary keywords zero or one time
• Use synonyms and close keyword variations
• Write in a natural human-friendly language

As Matt Cutts mentions in the previous Google video, there isn’t a special keyword density formula and when you mention keywords too often, the search engine may see it as being spammy and count against you. That’s why this keyword repetition recommendation for 500 words should be taken quite loosely.

Using synonyms and keyword variations can help, so instead of saying “SEO training” ten times, you could say it two or three times but then also mention things like “learn SEO”, “SEO workshop”, ”class”, and “search engine optimization tutorial” and “how to get to the top of Google”. Even if such keywords were not in your targeted keyword list, they would help by being synonyms or close in meaning to your target keywords, so would add relevancy to a page – but again this should be done in a natural way that isn’t going to annoy your readers.

In SEO, hyperlinks help the page you are linking to. The way you link to pages internally plays an important role in search engine rankings. Linking to pages with descriptive and easy to understand anchor text, that doesn’t look spammy, will pass more relevancy. Also, make sure you are linking to your important pages regularly. E.g. If you wrote a blog post about “5 Things to See and Do in Paris”, it would probably make sense to link back to the Paris destination page.

The words you use in the hyperlink is called anchor text and pass relevancy to the receiving page

• So SEO training will pass more relevancy than click here
• Hyperlinks also pass reputation:
• The more internal links a page has the more important it is deemed to be, so it will stand a better chance of ranking
• Although don’t over link where it makes for a bad user experience

Image optimization involves making:

• Image filenames and ALT text relevant
• The file size web-friendly

Why image optimization is important:

• It’s a lightweight on-page SEO signal and adds relevancy to the page
• Alt-text is often read out to visually impaired people through screen readers

While image optimization is only a lightweight on-page ranking signal, it is one of the most overlooked aspects but still does add relevancy to the page. Also, by adding relevant ALT text you will be helping people who rely on screen readers that may be visually impaired.

How to optimize images:

1. Add a description in the Alt text

• Try to accurately describe the image and this sometimes means including keywords
• Make them concise, typically two to five words

2. Make filenames meaningful

• Make them concise, typically two to five words
• Filenames and Alt text can be the same but they don’t have to be

3. Make images web-friendly

• Gif, Jpeg and PNG
• Balance of small file size and good quality

We need to be honest when describing images through Alt text and filenames, but where it makes sense we can sprinkle some keywords in to add to the overall relevancy. You DO NOT need to be really strict here e.g. sometimes you can include your P1 and P2 keywords but otherwise, you won’t be able to.

If you have multiple images, they should have differing Alt text/filenames, otherwise, this can look like keyword stuffing.

There isn’t an exact science here and it’s important that the Alt text and filenames are descriptive and accurate first – and contain keywords or related words second. In this case, the Alt text contains one of the main keywords and the filename is a related word that will add to the overall relevancy of the page. You’ll always want to keep the size of images relatively low and often much smaller than the original image size. This helps make the web page load quicker.

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PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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In this article, I will be talking about how to measure Video Ads Campaigns. In this article, I will be covering the following:

1. Setting Metrics for Success
2. Reporting for Display Campaigns
3. Reporting for Video Campaigns
4. Reporting with Google Analytics
5. Optimizing Campaigns

Add a thumbnail to your video by following the below steps:

1. Sign into YouTube.
2. Go to Creator Studio > Video Manager.
3. Next to the video, click Edit.
4. On the right of the preview screen, choose a thumbnail.
5. Click Save changes.
You will need to verify your account to upload custom thumbnails – verification proves to the system there is a legitimate user behind the channel and not spam.

To drive further engagement, you can add YouTube Cards to your videos. With these, you can add a link to click through to:

• Your website
• Videos on your YouTube channel
• Playlists on your YouTube channel
• Your YouTube Channel

Learn How To Make Your YouTube Channel A Success

When creating your YouTube content, it’s important to know the “ABCDs of effective creative” for video:

A: Attract attention from the start
B: Brand naturally and meaningfully
C: Connect with the viewer through emotion and storytelling
D: Direct the user clearly to what you want them to do next

There are a number of tools available in the Creator Studio to manage your video content:

1. Dashboard: Check for notifications and alerts
2. Video Manager: Organize and update videos from one place
3. Community: Review and respond to comments, view private messages, see videos where you have been credited
4. Channel: Adjust channel settings
5. Analytics: Review channel performance
6. Create: Create new videos using the audio library and video editor

You can customize and manage your YouTube channel by clicking ‘My channel’ in the top right corner, ‘Customize Channel’,  ‘About’. Click the “Settings” icon by the subscribers’ button for Advanced options. Here you can add:

• Channel Name & Description
• Channel Art
• Channel Icon
• Channel Trailer
• Sections
• Playlists
• Featured Channels

It’s really beneficial to correctly set up and continually manage your YouTube channel. This ensures continued discoverability of your channel and its content on the platform and keeps your presence on YouTube consistent with your wider online, and offline, presence.

Within the Creator Studio, you can view a number of reports in the Analytics tab to analyze your video’s performance. YouTube analytics reports can help you maximize revenue and retention.

1. Earnings reports: includes estimated earnings and ad performance reports. These reports show your estimated earnings and total views for your channel. You can also see which ad formats had the most impact on driving revenue.

2. Watch-time reports: includes watch time, views, traffic sources, and audience retention reports. Audience retention reports display the views of every moment of your video as a percentage of views, helping you find the right mix of elements like video style, length, promotion, and more. Traffic sources reports show the various YouTube features and external sites through which the viewer found your content.

3. Engagement reports: includes subscribers, likes and dislikes, comments and sharing as well as cards and annotations reports. They are a great way to understand your audience’s interest.
This would be of most importance to content creators who rely on the organic success of their videos and are at the receiving end of YouTube advertising activity in that they are producing the content advertising appears amongst. You can also Get Free YouTube Subscribers by visiting YTBPals.

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PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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