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It has much to do with talking to your customers and customers talking to you and among one another about your products and services. Many at times organisations have put mechanisms and technologies in place that allow the customers to relate with organisations; ask questions and make suggestions. […]
According to Longman Dictionary of Contemporary English, the internet is a computer system that allows millions of computer users around the world to exchange information. When talking about the internet, it is a process that allows someone sitting in the corner of his room or office to send out messages […]
We will also talk about what you need to know about your profitable customers. When we talk about CCS, we are talking of ways by which an organization tries to do business from customers’ perspective. Whatever form an organization adopts in order to be customer-centric, it is always […]
Customer Centricity has much to do with the desire of an organization to put customers first in whatever thing they are doing. The organisation in evolving a customer-centric enterprise will try to anticipate what customers want and try to meet customers at the right place with the right products and […]
Introduction In the previous chapter, we talk about the brand promise which has much to do with what consumers should expect from your organization. Before you can study your customers, you must have clear insight into the calibre of customers that you want in your organization. Having a clear insight […]
OBJECTIVES OF THIS ARTICLE In this article, we want to look at: · The meaning of customer satisfaction. · Relationship and differences between customer satisfaction and customer loyalty. · Relationship between customer satisfaction and brand value. · How to measure customer […]
Definition A customer is loyal if he continues to buy a particular product, or service after the first purchase. It can also be seen as the desire of an organisation person to resist offers from competitors and stick to a particular product(s) or service(s). Importance of Customer Loyalt […]
Introduction When we talk about customer care in either product-centric or customer centric organization, we are talking about a specialized centre that is saddled with the responsibility of resolving customer issues. Many organisations are now realizing the need to put customer issues on the front burner with dedicated […]
What is E-CRM? E-CRM can simply be defined as the introduction of technologies and the internet in order to ensure that customers enjoy the maximum experience from the organization irrespective of the channel that they have chosen to interact with the organization. it helps a customer-centric enterprise to formulate […]
Definition The word “drivers” are not strange, even to a layman. They are the ones saddled with the responsibility of taking you to your desired destination (s). Don’t be surprised, CRM as a concept too has its own drivers! They are some components that must be present before you […]
When we talk about CRM, we are talking about how you relate with your customers. We want to look at where your business is focused on. However, before doing that, I would like to look at the subject matter of CRM from the angle of authorities in the field. […]
Definition When we talk of marketing communication, from the word we can see that it has much to do with sending and receiving messages that go on between prospects and the organization in the process of drawing them into the lifecycle of the organization. One of such mediums of […]
If you have always dreamed of owning your own business, then you may be interested in opening your own franchise. A franchise offers the benefits of running your own business, such as earning income and being your own boss, without the risk that comes with being an entrepreneur by […]
Consumer Services: A Good Career Path Consumer services are one of the most in-demand industries when it comes to careers, but some people may not understand why that’s the case. There are several reasons why starting a career in this industry is such an attractive idea, including incredibly […]
In this article, I want to continue my discussion about entrepreneurship development. I will be talking about all that you need to know about the contributions of Richard Cantillon and Jean Baptiste Say to Entrepreneurship Development. To earliest theories of entrepreneurship are of Richard Cantillon and Jean […]
In my previous articles, I have talked about some of the contributions of Marx Weber to entrepreneurship development generally. On this article, I want to look at some of the contributions of Joseph Schumpeter to entrepreneurship development. Follow me as we are going to look at this […]
Introduction In organizations, the marketing departments carry out a campaign in order to attract new customers to their lifecycle. These campaigns take different forms based on the type of organization in question. In whatever form an organization is carrying out its campaign, there is a need for them […]
Definition When we talk of marketing communication, from the word we can see that it has much to do with sending and receiving messages that go on between prospects and the organization in the process of drawing them into the lifecycle of the organization. One of such mediums […]
At the end of this article, readers should be able to understand what: Customer Relationship Management (CRM) is, Understand the drivers of CRM Identify the elements of a good CRM strategy, Know the relationship between technology and CRM. They should be able to explain the CRM solution […]
OBJECTIVE OF THIS ARTICLE At the end of this article, we are going to discover the following: Definition of Sales Forecasting What sales funnel Management is Qualities of a good sales Pipeline Management Introduction Sales forecasting is the ability of an organization to predict what the outcome […]