CRM

  OBJECTIVES OF THIS ARTICLE At the end of this article, readers should be able to: Define campaign management. Explain some of its unique features.     Introduction In the recent time, where car theft is the order of the day, many mobile giants have been able to come up […]

Objectives of this article Define Workflow management. Explain some of the unique features of workflow management applications.   Definition When we talk of workflow management, we are talking about the process of organizing how work is done in an organization. It is part and parcel of marketing automation. Here we […]

  OBJECTIVE OF THIS ARTICLE At the end of this article, readers should be able to: Define Operational CRM Define SFA Discuss the benefits of STA   Operational CRMs are customer-facing applications that integrate departments that deal directly with customers with other departments in the organization, this may also include […]