Everyone is witnessing the remarkable growth of video on the internet. Just to illustrate this omnipresence of video, it is reported that 500 million people are watching videos on Facebook every day (Source). It is also important to add YouTube statistics. As the most popular video sharing platform, YouTube reports that one billion hours of videos are watched daily on this platform alone.

 

Like with blogging, vlogging is a content format that has been affected by technology development. As soon as the technology necessary for video content production became widely available, video as a content format became increasingly used.

 

What is a vlog?

Vlog is short for a video blog. It is a content format which uses video as the medium. Even though vlogging started in the early 2000s, it was not until the introduction of YouTube that vlogs became increasingly popular. Apart from YouTube, many CMS platforms have started integrating a video format enabling vloggers to publish their content easily.

 

Vlogging is quite similar to blogging in many aspects. In fact, many bloggers have become vloggers, and many vloggers also have a blog. The main distinction is the presentation of content. Although blogging has a lot of benefits and presents an amazing opportunity for creators to express themselves, vlogging gives an extra dimension to this presentation. Using video enables a more interactive experience and possibility to connect with the vlogger more deeply.
There is a variety of vlog topics and styles. We can differentiate between two main types of vlogs.

 

Recorded videos

These are the videos that are recorded by the vlogger, usually in a setting that is prepared. This kind of video can also be recorded in public, during events, performances, i.e., in the situation where the vlogger does not prepare the set. The topic and the style of this type of vlog can vary, so there can be many subtypes of recorded videos. Still, the main characteristic and the main advantage of such videos is the full control the vlogger has over the content that is created. Once the content is recorded, the vlogger has the time to edit the video before it is made public.

 

Live broadcasting

Live broadcasting vlogs are more spontaneous as they are not edited before publishing. Instead, they are broadcast in the moment of recording. A huge benefit of such vlogs is a possibility to broadcast events in real time. Live streaming also supports community interaction through live chat that allows an opportunity to involve the viewers in the moment of broadcasting. This could also be a drawback because there is no room for errors. The content cannot be edited later on, like with recorded videos.

 

Why is vlogging popular?

Many reasons have contributed to such massive popularity of vlogging.

Easy to create

Depending on the content idea and presentation, videos can be quite easy to create, especially live broadcasting vlogs. All you need is your phone, and you are ready to start. Of course, vlogs can involve a more complex setting than that, so extra lights or props can be used. If the video is recorded, video editing software is used to edit the material. Even though the video production can get advanced and complex, vlogging is essentially an easy-to-create type of content. Hence, its popularity and the number of vloggers which is continuously on the rise.

Vlogging is affordable

With no other equipment than your phone and no other software than YouTube, vlogging is a very affordable type of content. You can start vlogging with no budget at all. Just like with blogging, starting with a budget or investment can make a difference later on.

People love videos

Over 70 000 videos are viewed in 1 second on YouTube (Source). The video format is easy to digest, it is easy to view on the go, and it attracts more attention than written content. This is why people love videos.

 

Visual content performs better – Exploring blogging statistics, you will soon discover that visual content performs better. While most bloggers leverage the use of photos and use them to complement their written content, vlogs can do the same job, if not even better. Vlogs can be an excellent addition to your blog in the form of engaging content, while at the same time blogs can be a useful platform to promote your vlogs. This is how the two complement.

 

How to use vlogging in business?

Vlogging, like blogging, has opened up so many opportunities for people looking to build an online career. A lot of successful vloggers nowadays started this as a hobby, but have managed to turn this hobby into international fame, career, or online business.
However, if you are a business looking for ways to leverage vlogging in your business, here are some helpful ideas on how you can do so.

Vlog as your company

One way to use this format is to take up vlogging yourself. A couple of things you will have to think about are the following:

 

• Decide who the vlogger will be – Preferably, it should be one of the founders or team members who have been with the company the longest.
• Type of content you want to feature – Create a content strategy defining exactly what kind of content you want to create for your audience. This will help you coordinate vlogging with overall company goals.
• Vlog consistently – Vlogging helps you create an audience who will follow your activities through vlogs. To make sure you keep your audience engaged and for them to know what to expect, try to vlog consistently.

 

Benefits of vlogging as your company

This kind of an approach helps you make a connection with the audience. Unlike other ways to interact, such as email or social media profiles, vlogging provides a deeper connection with the audience. They can get to know you personally. You can also include them in the creative process, thus increasing the trust in your brand. Vlogging can help with highlighting your qualities and promoting your business to the online users. Furthermore, you have complete control over the content that is created and shared through a vlog.

 

Vlogging ideas for a business

If you are all out of ideas on how to use vlogging to promote your business, here are a couple of suggestions:
• Day-in-the-life video
• Follow-me-around video
• Broadcast of a live event (such as store opening, a meeting, a conference that you are hosting, etc.)
• Instructional (how-to) vlog
• An interview vlog
• Q&A video
• Behind the scene vlog

 

Work with vloggers

The alternative approach is to collaborate with vloggers on projects. The main advantage of this approach is that it requires much less involvement from you in the creative process. You do not need a vlogger, a strategy or equipment to record a vlog. Instead, you find a vlogger who can promote your business on your behalf.

In this case, either you can contact the vlogger to send the details about a possible collaborative project, or you can send products (provide free service) hoping to get the attention of the vlogger and being featured in one of the vlogs.

 

The first method offers more control over the content and how the product/service is integrated into a vlog. As you discuss the project details, payment can also be one of the points you should focus on. On the other hand, the second method is a more spontaneous. You do not set any conditions, you simply send your products and hope to get a positive review.

 

Benefits of working with vloggers

The most evident advantage of this kind of vlogging is that you can work with popular vloggers and instantly get noticed by their followers. When starting on your own, you will have to work hard to get that many views. Being promoted by the vloggers can help you a lot with expanding your reach and establishing your brand on the market. To get this kind of recognition, you will have to offer a high-quality product. Since vloggers often enjoy respect among their followers, they will not promote just about anything. Also, some vloggers will feature brands only as part

of a paid promotion, which is something you should plan with your budget when implementing video format in your online marketing.

 

It is safe to say that vlogging is a format that gives so many opportunities for businesses. From involving the viewers in the creative process to showing a more personalized image of your brand, vlogging is an incredible strategy to use in the online promotion of your business. Explore how it can be implemented, find vloggers you could work with, and make sure you analyze the performance of vlogs to evaluate their role in an overall content marketing strategy.

 

 

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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If you want to explore opportunities these two tactics provide, you could join communities which feature these offers and an opportunity for bloggers and companies to connect.

 

#1 MyBlogGuest

This is a free community offering blog owners and guest bloggers access to a network that connects them and helps them to increase exposure.

#2 BlogDash

Specialized in blogger outreach, BlogDash is a platform that connects businesses with over 200,000 bloggers, helping them to build a relationship and work together on different projects.

 

#3 GroupHigh

With blog search engine, list building, and segment tools, this platform provides an opportunity to find bloggers, influencers, and new content.

#4 PostJoint

Connecting marketers who are trying to identify quality blogs, improve their content marketing and reach the new audience, with bloggers who offer fresh content, and are in pursue of a content monetization strategy, this platform represents an easy way for them to meet online.

#5 Blog Engage

Blog Engage is a blogging community where bloggers can submit their blog posts to increase exposure and gain traffic. Building relationships with other bloggers on the platform helps with reaching more people inside the community. There are groups for the members with common interests.

 

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Monitor Your Keywords and Ranking, Join SEOPOZ Today

 

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained includes staffs of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

 

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Evergreen content: How to write articles that last

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained includes staffs of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

 

Fact Check Policy Contact Us

 

 

How to invite bloggers?

If you decide this is the strategy you wish to pursue, if you want to invite guest bloggers to create content for your blog, here is how the process works.

 

#1 Identify the influencers

Start by identifying the influencers who would be a perfect match for your blog. This means that they have to be able to offer content that is really relevant to your blog. Explore their influence in the online world and to which extent you can benefit from working with such influencers.

 

Take into account the number of social followers, the number of blog visitors (if available), the number of subscribers, etc. to assess how influential a blogger is and to compare several influencers.

 

#2 Set up goals

Inviting guest bloggers is usually a part of a particular campaign. You want to set up goals, in terms of how many guest bloggers you want to accept. More importantly, you want to set up goals regarding the content they produce. For example, you define planned metrics about the post performance, such as social media shares, inbound links, etc.

 

Evaluating the post performance and comparing the planned metrics with the results is going to help you identify the guest bloggers you want to work with again, as well as those collaborations you might want to skip next time the opportunity comes up.

 

#3 Create an offer

When you know who you want to reach out to, create an offer they would be interested in. Use a personalized approach to create a custom message that is designed for a specific influencer. Sometimes a link back to their blog is good enough reason for them to accept guest blogging opportunity, but some bloggers (usually those with a greater following and thus more influence) might require this to be a paid post.

#4 Start building a relationship

When you find influencers you want to have as guest bloggers, you can start building a relationship with them. Start following them on social media, comment on their blog post or offer feedback. The goal of this approach is to get to know the influencer first and then increase the chance of them accepting the offer. You could also skip this part and go straight to getting in touch.

#5 Get in touch

Once you have the offer and you know exactly the person you want to get in touch with, it is time to send an email. When emailing a potential guest blogger, you should:

 

• Create a custom email and avoid using template messages
• Be well-informed about the person (for example, if they have just shared the news about signing a book deal, congratulate them)
• Provide more information about your business (they might not have heard about your business yet)
• Highlight the benefits for the guest blogger to increase their interest in the collaboration
• Send from your own domain

 

• Offer multiple ways for the person to contact you

How to get invited?

If you are a blogger looking for guest blogging opportunities or a company that wants one of the writers from the company team to be featured as a guest blogger, there are several things you should have in mind:

#1 Do the research

Regardless if you are looking for guest blogging opportunities or you have just received an invitation to submit a guest blog for another blog, you should start by doing the research. Follow these steps to get all of the information necessary for guest blogging opportunities:
• Identify blogs where you want your article (and link) to be published
• Explore the guest blogging links of your competitors
• Find out about the guest blogging terms (topic, word count, style, etc.) for the blogs you want to work with
• Compile a list of topic ideas you would like to write for a guest blog

 

All of this is a foundation for discovering and leveraging guest blogging. Once you do the research, you will have more success at finding new opportunities to submit a guest blog.
Stick to your niche
Even though a guest blog will be published on a third-party blog, it still has to be your own work, something that your audience can recognize. Sticking to your niche enables you to create influence and authority for a specific topic, and this is something that reflects on guest blogging as well.

 

With guest blogging, you are trying to promote your content to the new audience, but it is essential that they are interested in the content you have to offer. This is why it is crucial that guest blogging is focused on your niche or something that is closely related because this ensures that the target group will be the same.

#2 Focus on quality

Quality content should consistently be your goal. It does not matter where the content will be published, whether it will be featured on the homepage or promoted through an email campaign. Each blog post should deserve your full attention and the ability to deliver your best work. This is the way to build authority in the online world. Eventually, online readers will start to identify quality with your blog, as that is what they have been accustomed to see and expect from you. Building influence and authority through exceptional quality will help you with being accepted as a guest blogger later on.

 

#3 Promote yourself as a guest blogger

Finally, one of the ways you can get invited to be a guest blogger is by promoting yourself. Besides good reputation and discovering new guest blogging opportunities, there are other ways you can promote yourself as a guest blogger:

 

• Have a page or a widget with information that you are interested in guest blogging opportunities
• Use an email campaign to reach potential blog owners who are accepting guest bloggers
• Join blogging communities to promote yourself as a guest blogger
• Use social networks to either include this information in the bio or share a status update with relevant hashtags

 

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Monitor Your Keywords and Ranking, Join SEOPOZ Today

 

Search engines play a major part in online user experience. Essentially, it is the search engines and their algorithms that decide which content to show in the result pages, and in which order. What this means is that bloggers have been looking for tactics and approaches that will help them create content that will improve their visibility and enable them to reach more online users.

 

Among many strategies to help them achieve this goal, blogger outreach and guest blogging are strategies that have shown great potential and enabled many blogs to expand their reach tremendously.

 

bloggers with a proposal for collaboration. The goals can be promoting a product or service, sending out free examples hoping to get reviews, etc.
The goal of blogger outreach is to increase exposure.

 

Working with bloggers enables you to reach their community and people who still might not have heard of your brand. It also gives you a chance to increase trust, because the new audience will get a recommendation from a person they follow. Successful bloggers are influencers, which means they have the power to influence their followers and their buying habits.

Benefits of blogger outreach

Your business can benefit from blogger outreach in multiple ways. Here are a couple of direct benefits you will notice after a blogger outreach campaign:
Expanding reach – Being promoted by an influential blogger, you get instant access to blogger’s community and followers. This way, you expand the online reach, as more people will hear about you.

 

 

#1 Increase brand interest

Regardless if people you are targeting have never heard of your brand, or they have, but still have not made a purchase, getting a recommendation from a blogger will undoubtedly spark some interest in your brand. Bloggers enjoy trust from their audience, and this audience is certainly going to be curious about the product they have chosen to feature.

#2 Product promotion 

Blogger outreach campaign is ideal for introducing new products or promoting a particular product from the existing range. In this case, the focus of your campaign is a particular product which will probably be featured on a single product page, which is promoted.

#3 Boost sales

As you generate new visits and get more people looking you up, you will notice the sales going up as well. The main aspect you should focus on here is to have landing pages that convert well, as most visitors will arrive through the link posted by the blogger you are collaborating with.

 

What is guest blogging?

Guest blogging is another method for increasing traffic and exposure. Unlike blogger outreach, a method which is often used by companies and focused on collaborating, guest blogging is focused on bloggers and content creation.

 

If you are a guest blogger, you create content which will be shared on another blog or website, instead of yours. You will be credited for this work as the web page where the guest blog is posted will contain your name as the author, and probably a short bio section with a link to your blog.

 

Benefits of guest blogging
The benefits you can get as a guest blogger include:
• Increasing reach
• Getting inbound links
• Getting social media shares
• Being paid to write a guest blog
• Promoting yourself as an author
• Increasing your personal influence
• Expanding your reach to new audience
• Gaining new followers

 

If you are a blog accepting guest blogger, your goal is to find bloggers interested in writing for you. While you can pay bloggers to write a guest blog for your blog, you can also have guest bloggers submitting free articles, in which case all you need to do is to credit the author. The reasons, why accepting guest blogs is good, include the following:

 

Diversifying your content
• Increasing the amount of content
• Featuring high-quality content written by experts
• Increasing the online exposure (as guest bloggers will share the post with their followers)

 

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Monitor Your Keywords and Ranking, Join SEOPOZ Today

If you already have an online business or a website, this is a chapter that will show you how and why you should implement blogging into your business strategy.

 

 

What is business blogging?

Business blogging is a strategy used in online marketing where the goal is to use blogging to improve your online business. In this case, a blog becomes an online marketing tool for a company that uses it to support its business growth.

As a marketing tactic, business blogging brings many benefits to online businesses. The first, and the most prominent one, is generating traffic. Various studies have confirmed that companies that blog regularly generate more traffic and more visibility. Every time you publish a new blog post, you create more material for search engines to index, and you increase chances of these pages being shown in the search results.

 

You also create an extra material to share on social media, in a newsletter, etc. Each new content material represents more value to your audience, and it helps you increase your online influence.

Once you have traffic, you also get an opportunity to convert that traffic into leads. One way to do so is by providing lead generation CTA within each blog post.

 

 

#1 Creating online presence

Blogging helps you create your online presence in multiple ways. To begin with, it helps you develop materials that can get your links in the search engine results. Increasing search engine visibility is one of the best ways to ensure more traffic and new potential leads. It also helps with increasing brand awareness.

The process of creating online presence includes presenting your company on multiple platforms, such as social media. In this sense, blogging becomes another media where you can present your company. Not only does this online presence help with providing more details about your company, but it also becomes a tool you can use to interact with your audience.

A self-hosted blog is an online presence that you can fully control. Unlike social networks or hosted blogging platforms such as Medium, where your presentation depends on the features and the layout provided by the network, with a self-hosted blog you can create a custom layout and install features you find relevant. This is very important to have in mind when designing a business presentation through a blog.

 

To create a blogging presence, start by having a blog that is an extension of your company website. Ideally, the URL should be www.yourcompanywebsite.com/blog.
The next thing you need to consider is blog design. Since one of the purposes of the company blog is to provide more information about your brand, the blog design should match the company website.

 

How to blog as your business

Business blogging is somewhat different from individual blogging. Regardless if you are only starting out your online business and thinking about implementing blogging, or you already have an online business, but you are just beginning to consider blogging as another strategy, you should explore the following aspects as crucial things for your business blogging.

Authorship

What is typical about blogging is the status of an author that may or may not be highlighted. The main reason for this is the goal of building an influencer figure. Bloggers who become respected and trusted by their audience gain this status of being influencers. Their activity is promoted through building a brand around their name.
When it comes to a business, there are several options to approach this authorship issue.

 

Individual blogging

The first approach relies on using a status of an individual in blogging. One of the members of your team (or one expert guest writer) can become a figure which will carry this task of creating a connection with the readers and promoting your brand through his or her own influence.

The main advantage of this strategy is the fact that an individual has an opportunity of becoming an expert, an influencer who will gain loyalty among the readers and thus increase the trust in your brand. The person can interact with the audience in the comments, through emails, etc. Another benefit is the fact that people are more likely to relate to a person, which increases the engagement level, trust, and credibility.

The main drawback of this individual blogging is the fact that the reputation is based on a single team member who may or may not be with your company long-term. This can cause issues when and if the blogger decides to leave the team.

 

Team blogging
The other approach companies use is team blogging. With this approach, the focus is on the content and company’s team is signed as the author. In this case, the company decides not to focus on building the influence through personal brand, but instead, it is trying to benefit from the sole content.

The great thing about this strategy is the possibility to offer a lot of high-quality content which can be created by multiple authors. You can even completely outsource content creation and hire writers or agencies helping you with it.

This strategy lacks the personal character which might reduce its efficiency to connect with the audience and engage with them.

Both strategies have pros and cons. The choice should be based on your company’s goals and objectives. As a general rule, small-sized companies are more prone to choose the team blogging approach, while large companies usually have a full-time employee who can focus on the task of individual blogging. Again, the choice is only based on your business and how you plan on integrating blogging with it.

 

Voice

Once you have the authorship all sorted out, it is time to focus on your blog’s voice. As a business, you have to define what kind of an approach you want to use when addressing your target group. You might want to be formal, you might want to use a more colloquial language. You might want to share your own experience (helps with enabling the audience to identify with you more easily) or you might want to use statistic details and case studies for reference. It completely depends on your business and the type of audience you are trying to reach.

 

Always have in mind that your blog and its content represent your business. Your potential and current customers will read this content, so you want to give them something that they can understand, they can relate to. You need to write in a way to gain interest, deserve respect and credibility while fulfilling the need to provide useful information about the topic.

 

Purpose

To achieve success with blogging, you have to define goals that will affect blog setup, content creation, and content distribution. You need to determine a purpose to figure out how to implement blogging with your business.

 

Why do you start business blogging? Do you want to increase traffic visits? Do you want to use blogging to generate emails and increase sales through email marketing? Perhaps you want to create content that will help with social media promotion? Have you already tried blogging and have some first-hand experience?

 

Answering these questions will help you focus on concrete goals and explore ways you can reach them most effectively. Furthermore, having a purpose with blogging will also help incorporate it into overall business strategy.

 

#2 Blogging strategy

Since successful blogging needs purpose and specific goals, a blogging strategy also becomes a necessity. Creating a strategy on how to use blogging in business helps you create a plan of actions, that will guide you through content creation and content promotion. This will help you tailor your content to the specific goals you want to achieve and think about blogging as a part of your business.

Like with setting up your own business, consider blogging as a project that you want to realize during a particular period with specific goals in mind. Planning business blogging should include everything related to blogging and how to shape your approach into a strategy that integrates well with your business.

 

#3 Promotion strategy

Another aspect typical of blogging as a business is a promotion strategy. This includes planning blog promotion through various online channels, such as social media, search engine ads, etc. The main reason why promotion is important is the fact that it helps you increase the reach of your content.

At the moment you start blogging for business, you might or might not have certain traffic on your blog, or even a certain number of subscribers. Still, the number of visits is probably rather limited.

Your promotion strategy is going to help you increase these numbers from which your business will directly benefit. The primary goal of promotion strategy is to increase reach, but other goals can also be achieved this way, such as gaining new readers, lead generation, increasing sales or even brand awareness.

A promotion strategy for your blog should include:
• The channels you will use for promotion (both free and paid)

 

• The approach used in the promotion (language, style, etc.)
• The type of content you will promote (for example, you might use free promotion for all blog articles, while a selected few might be promoted through paid promotion)
• How you are going to promote content (some ideas include giveaways, coupons, organizing online contests, etc.)
• The promotion goals (these will help you evaluate the performance of the promotion strategy)
• The promotion budget (if you will be using paid channels to promote content, you can determine a budget you are comfortable allocating to this activity).

 

Evaluation
Finally, you need to monitor and evaluate the performance of your blog. Despite the fact that blogging is a strategy used by many businesses with numerous studies proving its efficiency, sometimes blogging might not bring the results you expect. Perhaps your goals were too ambitious to begin with, so you consistently fail at achieving them. Perhaps the content might not be performing well, or you have problems with the content promotion.
Even if you are successful at completing your goals, and you see benefits from blogging, evaluation of your approach to blogging is still a good way to find out how you can improve this strategy further.
When evaluating the performance of blogging as your business, you should focus on several aspects:

• Compare the metrics (Achieved vs. planned)
• Analyze the performance of a particular type of content (Is there any type of content that performs exceptionally well? Can you identify content that has the worst results regarding user engagement, social shares, click-through rate, etc.?)
• Determine which kind of content brings the highest performance and why (Does it have visual elements, does it include a free download or a coupon, is it promoted through paid promotion, etc.)

 

• Analyze the performance of channels used for content promotion (Explore engagement metrics, and focus on click-through rate to find out which channel brings the most traffic, or conversions.)
• Obtain feedback from your audience about content you share
All of this can help you determine which content performs best and why. It can also show you how promoting content in different ways can help with increasing its reach. The overall impression of this evaluation should be to detect what works best for your business. Find out which approach is the most effective one when it comes to blogging as your business.

 

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Monitor Your Keywords and Ranking, Join SEOPOZ Today

 

There are a lot of free tools for you to utilize that can help you accumulate this fundamental data. 

 

I will separate keyword tools that are free, simple to utilize, and brimming with important information advertisers and organizations can use to improve

 

their promoting techniques. For your convenience, we are going to tell you about some selected Keyword Research Tools now:

#1 Google Ads 

Something to remember with Google Ads information, it very well may be fairly one-sided toward pay per click yet is as yet an incredible wellspring of keyword thoughts. The ideal way to use this to compile keyword ideas for a website is to create a data set that will burn through cash when Google publishes.  In the event that you don’t get close to such a dataset, Google tries to provide a broader range of keyword traffic than more precise information. 

#2 Google Trends 

Google Trends will help you see the overall ubiquity of keywords, give important information on local varieties, and is an incredible hotspot for assessing irregularity and trends in changes with web index volume for explicit keywords after some time. This information is important in light of the fact that it will assist you with trying not to hop on a pattern that has passed and will allow you to perceive what makes a difference to Google clients now. 

#3 Keyword Tool Dominator 

Keyword Tool Dominator allows you to see keyword information. They have keyword research tools for every one of the accompanying: Amazon, Google, Google Shopping, and YouTube. With a free record, You can download the information for each search. Each tool gives you an outline of keywords, and you can pick by the district in a portion of the tools. The tool also gives recurrence information in a chart. 

#4 Soovle 
Soovle will produce a snappy rundown of top terms for Wikipedia, Google, Amazon, answers.com, YouTube, Bing, and Hurray. Simply enter a keyword, and terms will produce over every stage’s logo.

#5 Also Asked 
Also Asked was made to assist advertisers with seeing how questions are typically gathered. These inquiries can assist with keywords and related keywords, and furthermore offer you a course on what inquiries to respond to in the content. 

#6 YouTube Autocomplete 
YouTube gives autocomplete options. You can audit every one of the given inquiries and look at keywords that are applicable to the clients. You will also see what clients are looking for, which provides you guidance for showcasing methodologies. 

#7 Side-by-Side SEO Comparison Tool 
You can take a gander at all this data in source pages, yet this tool saves you a ton of time and gives you diagrams you can use in reports. This tool permits you to look at URLs and assemble information on the keyword techniques of different locales. In the event that another site is reliably positioning exceptionally for terms you need, you can rapidly see their on-page keyword procedures initially. 

In the End

While gathering this information can be tedious when you have finished your keyword research, you ought to have important data you need for. You will get a lot of ease with the list of Keyword Research Tools given by us.  With this, we would like to tell you that the Hindi keyboard is starting the precedent in the keyword search and conversational simulated intelligence in SEO.

This technique is quickly turning out to be more normal and growing rapidly to stay aware of the pattern. Keywords search highlight in Hindi keyboard empowers you to type with the assistance of keyboard typing highlight and just as search answers to the different inquiries with the assistance of keyword search include.

The Hindi typing keyboard is the best for your Android device that will help you make your discussions closer to home and more meaningful.  This Hindi keyboard is using the development quickly to change your style and typing speed.  You can get the most of this keyboard if you are from India and are looking for a Hindi typing keyboard to discuss your local language. 

It may sound strange, but you can make full use of the Hindi typing keyboard to improve your business and increase brand awareness. 

The Hindi typing keyboard download helps to feel the supernatural change and a current that keeps turning into a normal conversation with loved ones.  Numerous different highlights are profoundly adjustable with fun and expressive substance so that you can speak easily in Hindi, as well as competent discussions with text styles accessible via the keyboard.😊

 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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