Certified B2B Sales Expert(SBSE)

Stop Guessing, Start Closing: Become a Certified B2B Sales Expert

In the complex world of Business-to-Business (B2B) sales, simply “being good” isn’t good enough anymore. The stakes are higher, the sales cycles are longer, and the decision-making units are more layered than ever before.

If you’re tired of relying on outdated tactics, watching qualified leads slip away, or struggling to consistently hit those ambitious revenue targets, it’s time to transform your approach.
The Problem Isn’t Your Effort—It’s Your System.

You put in the hours. You hustle. You follow up. But are you truly maximizing your potential? Many B2B sales professionals are held back by:

* Inconsistent Prospecting: Spray-and-pray methods that waste time and annoy decision-makers.
* Weak Value Articulation: Talking about your product instead of speaking to the financial and strategic pain of the client.
* Poor Stakeholder Navigation: Getting stuck talking to the wrong person or failing to get consensus from a six-person buying committee.
* Value-Driven Discounting: Being pressured into dropping your price because you didn’t establish enough value upfront.
* Unpredictable Forecasting: Lacking a reliable system to know which deals will actually close and when.
Introducing the Certified B2B Sales Expert Program.

This isn’t just another sales training course. This is a comprehensive, rigorous certification designed to instill the strategic framework, tactical expertise, and psychological mastery required to dominate today’s B2B landscape. We take you beyond the “basics” of cold calling and into the sophisticated science of complex enterprise selling.

What You Will Master: The 4 Pillars of Expert B2B Sales
1. Strategic Prospecting & Account Mapping
Stop chasing every lead. Learn to identify and target ideal accounts with precision.
* ICP Deep Dive: Define your Ideal Customer Profile (ICP) and the “T-3” (Top 3) pain points that drive budget allocation.
* Multi-Channel Outreach: Craft personalized, high-conversion messaging for email, LinkedIn, and cold calls that gets the attention of C-suite and VP-level executives.
* Organizational Chart Mastery: Map out complex organizations, identify the Economic Buyer, Technical Buyer, and User Buyer, and build a unified champion network.

2. Advanced Discovery & Value Engineering
The heart of B2B sales is the diagnosis. Learn to ask the questions that reveal the true cost of their status quo and position your solution as the only viable path forward.
* The Financial Impact Framework: Quantify your solution’s ROI not just in terms of features, but in hard dollar metrics—increased revenue, reduced risk, or cost savings.

* Challenger-Style Selling: Teach your prospects something new about their own business that makes them rethink their current strategy.

* Pain Amplification: Deeply understand the personal and professional impact of the problem to create urgency and drive action.
3. Consensus Building & Negotiation
Complex deals die in committee. Master the art of managing multiple stakeholders and securing buy-in across departments.
* The Consensus Roadmap: Implement a step-by-step process to ensure all stakeholders are onboard before the proposal stage.
* Price and Value Negotiation: Learn to defend your pricing confidently by anchoring on the value you’ve engineered. Move beyond haggling and into mutual value creation.
* Proactive Objection Handling: Systematically address the Top 5 Deal Killers (e.g., “We don’t have the budget,” “Send me a proposal,” “We’re happy with our current vendor”) before they arise.
4. Forecasting & Deal Execution
Bring predictability back to your pipeline. Stop “hoping” deals close and start knowing why they will.
* Deal Qualification Rigor: Implement a strict qualification methodology (like MEDDIC or BANT+) to ruthlessly prune your pipeline and focus your energy on winning deals.
* Closing Strategies: Execute multi-stage closing techniques that align with the client’s internal buying process, leading to smoother, faster signatures.
* Client Success Handoff: Ensure a flawless transition post-sale, laying the foundation for long-term customer relationships, referrals, and expansion revenue.
Is This Certification Right For You?
This program is specifically designed for:
* Mid-to-Senior Account Executives (AEs) managing complex, six-figure-plus deals.
* Sales Managers/Directors looking to implement a proven, scalable methodology across their teams.
* Sales Development Representatives (SDRs/BDRs) ready to take the leap into a closing role.
* Consultants/Business Owners who need a predictable, repeatable process to sell high-ticket services.
If you are serious about boosting your win rate, shortening your sales cycle, and increasing your annual commissions—this is your definitive next step.
Your Investment. Your Future.

The cost of this certification is far less than the cost of one lost high-value deal. Stop leaving money on the table. Invest in the only asset that truly matters: your expertise.
Enroll today and receive:

* {100+} hours of on-demand, expert-led video modules.
* Proprietary B2B Sales Playbooks and downloadable templates (Discovery Call Scripts, Account Planning Templates, Executive Summary Frameworks).
* Live Q&A Sessions with Master B2B Experts.
* The official Certified B2B Sales Expert digital badge and print certificate to validate your mastery.
Stop selling like everyone else and start closing like the top 1%.

Enrollment is limited to maintain small class sizes and personalized attention. Don’t miss the chance to certify your expertise and unlock your true earning potential.

Certified B2B Sales Expert – Course Outline

Module 1: Introduction to B2B Sales

• Overview of B2B vs B2C Sales
• The B2B Sales Ecosystem and Buying Process
• Understanding Buyer Personas and Decision-Making Units
• The Role of a B2B Sales Expert in Modern Business

Module 2: B2B Sales Strategy and Planning

• Developing a B2B Sales Strategy
• Market Segmentation and Targeting
• Value Proposition Design for Business Clients
• Sales Planning and Goal Setting
• Key Metrics for B2B Sales Performance

Module 3: Prospecting and Lead Generation

• Understanding the B2B Sales Funnel
• Building an Ideal Customer Profile (ICP)
• Inbound vs Outbound Lead Generation
• Leveraging Digital Tools and CRM Systems
• Cold Outreach Strategies: Calls, Emails, and Social Selling

Module 4: Building Trust and Relationships

• The Psychology of B2B Relationships
• Establishing Credibility and Authority
• Networking and Strategic Partnerships
• Communication and Negotiation Skills
• Handling Objections Professionally

Module 5: Consultative and Solution Selling

• Understanding Client Pain Points
• Needs Assessment and Discovery Calls
• Crafting Tailored Solutions
• Presenting and Demonstrating Value
• Closing Complex Deals

Module 6: B2B Negotiation and Deal Management

• Negotiation Frameworks and Techniques
• Understanding Buyer Motivations and Constraints
• Managing Procurement and Contract Processes
• Creating Win-Win Outcomes
• Post-Sale Relationship Management

Module 7: Sales Operations and Technology

• CRM Tools and Sales Automation
• Using Data Analytics in B2B Sales
• Pipeline Management and Forecasting
• Territory and Account Management
• Integrating AI in Sales Processes

Module 8: Key Account Management

• Identifying and Developing Key Accounts
• Building Long-Term Strategic Partnerships
• Customer Success and Retention Strategies
• Cross-Selling and Upselling in B2B
• Metrics for Account Growth

Module 9: Leadership and Team Dynamics in B2B Sales

• Leading Sales Teams and Building Culture
• Coaching and Mentoring Sales Reps
• Performance Reviews and Motivation
• Managing Conflict and Collaboration Across Teams.