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COURSE REGISTRATION
Digital Marketing Course
Certified Diploma In Digital Marketing (CDDM)
Certified Diploma In Digital Marketing (CDDM)
Curriculum
14 Sections
29 Lessons
10 Weeks
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Introduction to Digital Marketing
This section provide a course outline for introduction to Digital Marketing
2
1.1
Introduction to Digital Marketing
1.2
Section Quiz
15 Minutes
10 Questions
Website Planning and Development
This section talks about Website Planning and Development
2
2.1
Website Planning & Development
2.2
section quiz
15 Minutes
11 Questions
Search Engine Optimization (SEO)
This section talks more about Search Engine Optimization (SEO)
2
3.1
SEO
3.2
Section Quiz
15 Minutes
10 Questions
Search Engine Marketing (SEM)
This section talks about Search Engine Marketing (SEM)
2
4.1
Search Engine Marketing
4.2
Section Quiz
10 Minutes
10 Questions
Social Media Marketing (SMM)
This section talks about Social Media Marketing (SMM)
2
5.1
Social Media Marketing
5.2
Section Quiz
10 Minutes
10 Questions
Content Marketing
This section talks about all that you need to know about content marketing
2
6.1
Content Marketing
6.2
Section Quiz
15 Minutes
10 Questions
Digital Marketing Strategy and Planning
This section covers Digital Marketing Strategy and Planning
2
7.1
Digital Marketing Strategy & Planning
7.2
Section Quiz
10 Minutes
10 Questions
Email Marketing
This section covers all that you need to know about email marketing
2
8.1
Email marketing Fundamentals
8.2
Section Quiz
15 Minutes
10 Questions
Mobile and App Marketing
Lecture Notes on Mobile & App Marketing
5
9.1
Mobile Marketing Strategies
9.2
App Promotion Techniques
9.3
SMS and Push Notification Marketing
9.4
Mobile User Experience Optimization
9.5
Section Quiz
15 Minutes
10 Questions
Web Analytics and Reporting
This section talks about Web Analytics and Reporting
6
10.1
Introduction to Google Analytics and other analytics tools
10.2
Understanding KPIs and metrics
10.3
Conversion Tracking and Goal Setup
10.4
Reporting and Insights for Optimization
10.5
Data-driven Decision-Making
10.6
Section Quiz
15 Minutes
11 Questions
Affiliate and Influencer Marketing
This section covers Affiliate and Influencer Marketing
5
11.1
Basics of Affiliate Marketing
11.2
Benefits of Influencer Marketing
11.3
Tracking ROI from Affiliate and Influencer Campaigns
11.4
Legal and Ethical Considerations
11.5
Section Quiz
15 Minutes
10 Questions
Integrated Digital Marketing
This section covers topics on integrated Digital Marketing
5
12.1
Competitor analysis
12.2
Budget Allocation and Campaign Planning
12.3
Integrating SEO, SEM, and Content Marketing
12.4
Campaign Measurement and Iterative Improvement
12.5
Section Quiz
15 Minutes
10 Questions
Emerging Trends in Digital Marketing
This section covers Emerging Trends in Digital Marketing
5
13.1
Ai & Digital Marketing
13.2
Chatbots and Conversational Marketing
13.3
Voice Search Optimisation
13.4
AR & VR in Digital Marketing
13.5
Section Quiz
15 Minutes
10 Questions
Final Exam
This is the final exam of this course.
1
14.1
final Exam
45 Minutes
40 Questions
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