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COURSE REGISTRATION
Digital Marketing Course
Certified Diploma In Digital Marketing (CDDM)
Certified Diploma In Digital Marketing (CDDM)
Curriculum
14 Sections
56 Lessons
10 Weeks
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Introduction to Digital Marketing
This section provide a course outline for introduction to Digital Marketing
5
1.1
Definition and Scope of Digital Marketing
1.2
Differences Between Traditional and Digital Marketing
1.3
Importance of Digital Marketing in the Modern Business landscape
1.4
Understanding the Digital Customer Journey
1.5
Section Quiz
10 Questions
Website Planning and Development
This section talks about Website Planning and Development
6
2.1
Basics of Website design and development
2.2
Content Management Systems (CMS) – WordPress, Wix, Shopify
2.3
Website UX/UI fundamentals
2.4
Landing Page Optimization
2.5
Mobile-first Design and Responsive Websites
2.6
section quiz
15 Minutes
11 Questions
Search Engine Optimization (SEO)
This section talks more about Search Engine Optimization (SEO)
6
3.1
Introduction to SEO: On-Page, Off-Page, and Technical SEO
3.2
Keyword Research and Analysis
3.3
Link Building Strategies
3.4
SEO Audit Techniques and Tools (e.g., SEMrush, Ahrefs, Google Search Console)
3.5
Local SEO optimization
3.6
Section Quiz
15 Minutes
11 Questions
Search Engine Marketing (SEM)
This section talks about Search Engine Marketing (SEM)
6
4.1
Introduction to Paid Search Marketing
4.2
Google Ads fundamentals: Search, Display, and Shopping campaigns
4.3
Keyword Bidding Strategies
4.4
Quality Score and Ad Rank
4.5
Campaign Tracking, Analytics, and Optimization
4.6
Section Quiz
15 Minutes
10 Questions
Social Media Marketing (SMM)
This section talks about Social Media Marketing (SMM)
6
5.1
Overview of Social Media Platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok
5.2
Social Media Strategy and Content Planning
5.3
Paid Advertising Campaigns on Social Media
5.4
Social Media Analytics and Performance Metrics
5.5
Community Management and Engagement Strategies
5.6
Section Quiz
15 Minutes
10 Questions
Content Marketing
This section talks about all that you need to know about content marketing
7
6.1
Understanding Content Marketing Strategy
6.2
Blogging and article writing for online visibility
6.3
Video Marketing Essentials
6.4
Infographics, eBooks, and interactive content
6.5
Content Calendar Planning and Execution
6.6
Automation Tools (e.g., Mailchimp, HubSpot)
6.7
Section Quiz
15 Minutes
10 Questions
Digital Marketing Strategy and Planning
This section covers Digital Marketing Strategy and Planning
1
7.1
Integrating SEO, SEM, SMM, and content marketing
Email Marketing
This section covers all that you need to know about email marketing
5
8.1
Introduction to Email Marketing and its Importance
8.2
Building and segmenting email lists
8.3
Crafting Effective Email Campaigns
8.4
Tracking Metrics: Open rate, CTR, and Conversions
8.5
Section Quiz
15 Minutes
10 Questions
Mobile and App Marketing
Lecture Notes on Mobile & App Marketing
5
9.1
Mobile Marketing Strategies
9.2
App Promotion Techniques
9.3
SMS and Push Notification Marketing
9.4
Mobile User Experience Optimization
9.5
Section Quiz
15 Minutes
10 Questions
Web Analytics and Reporting
This section talks about Web Analytics and Reporting
6
10.1
Introduction to Google Analytics and other analytics tools
10.2
Understanding KPIs and metrics
10.3
Conversion Tracking and Goal Setup
10.4
Reporting and Insights for Optimization
10.5
Data-driven Decision-Making
10.6
Section Quiz
15 Minutes
11 Questions
Affiliate and Influencer Marketing
This section covers Affiliate and Influencer Marketing
5
11.1
Basics of Affiliate Marketing
11.2
Benefits of Influencer Marketing
11.3
Tracking ROI from Affiliate and Influencer Campaigns
11.4
Legal and Ethical Considerations
11.5
Section Quiz
15 Minutes
10 Questions
Integrated Digital Marketing
This section covers topics on integrated Digital Marketing
5
12.1
Competitor analysis
12.2
Budget Allocation and Campaign Planning
12.3
Integrating SEO, SEM, and Content Marketing
12.4
Campaign Measurement and Iterative Improvement
12.5
Section Quiz
15 Minutes
10 Questions
Emerging Trends in Digital Marketing
This section covers Emerging Trends in Digital Marketing
5
13.1
Ai & Digital Marketing
13.2
Chatbots and Conversational Marketing
13.3
Voice Search Optimisation
13.4
AR & VR in Digital Marketing
13.5
Section Quiz
15 Minutes
10 Questions
Final Exam
This is the final exam of this course.
1
14.1
final Exam
45 Minutes
40 Questions
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