Open Google Search Console (if you have access to it), check the crawl errors report to see if you can see any site or URL errors. If there are URL errors, review what type of errors there are and whether they are for important web pages. One of the most common types of…
In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you would like to rank for as many times within the content as possible. This made for a bad user and reading experience. These days on-page optimization includes smart keyword targeting, where keywords are…
Anyone with a website! From generalist to specialist, from newbie to advanced, Search Console can help you. Here are some of the reasons why a Content Creator should use the Google Search Console. A business owner who delegates. Even if you don’t think you know how to use Search Console, you should be…
In this article, I want to highlight the three types of search engine optimization. Follow me as we are going to look at that together in this article. The optimize process is broken down into the three core and timeless SEO principles: #1 Technical Optimization #2 On-Page Optimization #3 Off-Page Optimization It…
At its heart, off-page optimization in SEO is about building backlinks to your website and this practice is also known as link building. We do this because the higher quality backlinks you have from relevant websites, the more reputable your website is seen in your industry by search engines. This is often the…
In this article, I will try as much as possible all that you need to know about search engines. So, whether you are a content writer or just an ordinary user, I will keep you abreast of all the information that you need to know. Just relax and make sure that you read this…
Campaign KPIs should reflect your business goals and how they can be achieved online. Use a metric value to determine what success looks like, this is your KPI (key performance indicator). Benchmark your campaign against predefined KPIs to measure the success of your search campaign including conversion traffic, awareness and brand impressions. #1…
Video and Display are awareness generating digital channels that combine the science and precision of online audience targeting with the emotional engagement of audio/video and creative visual formats. First, we must understand that video and display are awareness of generating digital channels. They combine both the science and precision of online audience…
In this article, I want to talk more about what you need to know about the bidding process for Video Ads. With your targeting in place, we can now plan our bidding strategy. There are three bidding approaches available on the GDN: Default bids: If you don’t set specific bids for your targeting, AdWords…
In this article, I will be talking about the advertising buying mechanism for Google Ads. There are three display buying mechanisms to remember when planning activity, including fixed cost and auction buying mechanisms. Premium Fixed Price: Cost per thousand impressions (CPM) A premium CPM campaign, such as a homepage takeover on a…
In this article, I will cover the process of setting up a YouTube channel, uploading a video to your channel, managing your video details, and measuring the success of your video with YouTube analytics. There are two types of YouTube channel depending on whether you are an individual content creator, or you plan to…
In this article, I want to talk about how to create a Youtube Video Campaign. To begin advertising on YouTube, link your YouTube channel to Google Ads. This will allow you to serve your videos as ads to customers watching videos on YouTube and the Google Display Network. Follow these instructions to link your…
In this article, I will be talking about how to do Advanced Targeting for Video Ads. Observation is an optional feature recommended for advanced advertisers. Use observations to get reports on certain criteria without restricting the reach of your ad group. This means that observations won’t change who can see your ads,…
Remarketing For Video Ads: How To Persist In Audience Conversion Remarketing lets you show ads to people who have previously visited your website, watched your YouTube content, or used your mobile app. It allows you to re-engage with them as they visit sites on the GDN or watch videos on…
Google Display Network: How To Reach Larger Audience Through Google The Google Display Network (GDN) is the display and video advertising channel that allows advertisers to serve display and video ads to their target audience using the Google Ads interface. The Google display network reaches over 90% of all people on the internet…
Creating High Performing Emails: How To Do It Better (+Examples) In this article, I will take a look at how to create high performing emails. I will also be looking at: The next principle we will discuss is personalization and the impact it has on running an effective email strategy. By personalizing your…
Organising Effective Digital Strategy: How To Go About It (+Examples) ‘By failing to prepare, you are preparing to fail’ – Benjamin Franklin. The planning phase is responsible for setting the foundations of your strategy. It involves understanding your current presence online, your resources and who will be responsible. In this article, I want…
Customer Engagement In Digital Strategy Customer engagement is often overlooked as a ‘hygiene factor’, when in fact it represents your brands’ perceived voice and tone. You have the potential to turn both into a part of your brand DNA on your site and on social media. Review these metrics to measure the effectiveness…
Digital Strategy ROI: How To Boost Earnings Through Digital Strategy In this article, I will be talking about all that you need to know about the ROI for Digital Strategy. Follow me as we will be looking at that together in this article. Return on investment (ROI) is the cost of your…
Objective Phase Of Digital Strategy: How To Set Digital Marketing Objectives The Objective phase is the heart of the process. During this phase, you clearly outline your Key Performance Indicators (KPIs) and design a strategy to achieve them. The objective phase is focused clearly on beginning with Key Success Outcomes, identifying…