At the end of this article, readers should be able to: · Know what customer-centric enterprises are.; · The characteristics of CCEs.; · Customers’ perspective of CCEs; · Functions that CCEs are meant to play; and · Differences between Customer-Centric and Product-Centric Enterprises. OBJECTIVES OF THIS ARTICLE […]
As an organisation moves from a product-centric enterprise to a customer-centric one, there are some basic things that will begin to change about the organisation, we want to look at this under four main headings, which are: Pricing capabilities Product quality capabilities iii. Marketing and sales capabilities Customer service […]
The Concept This is the simplest way of explaining the way by which an organisation whether product or customer-centred interacts with its customers and prospects. It explains the process that a customer or prospect passes through before deciding to purchase or use a particular product or service. Understanding the […]
Customer Lifetime Value (CLV) can be seen as the expected financial benefit from customer retention investment to build customer loyalty, Simply, it is the total amount that you expect your customers to spend on your product throughout their lifetime. Definition Customer Lifetime Value (CLV) can be seen as […]
A Customer Value Proposition (CVP) consists of the sum total of benefits that a vendor promises a customer will receive in return for the customer’s associated payment or other value transfer. Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book […]
Definition When we talk about lead which is sometimes referred to as prospects, they are people that are likely to be interested in your products or services. They are the set of people that will finally become your customers. Definition When we talk about lead which is […]
Opportunity Management In CRM: How To Manage Customers Who Are Willing Some Interesting Topics For you Facts About Customer Life Cycle Facts about Customer Value Proposition Facts About Wallet Share In CRM. At the end of this article, readers should be able to: · Define Opportunity management […]
QUESTION 301 The stakeholder register is an output of: A. Identify Stakeholders. B. Plan Stakeholder Management. C. Control Stakeholder Engagement. D. Manage Stakeholder Engagement. Correct Answer: A CAPM www.Dumpsgate.com .com 186 Explanation Explanation/Reference: Explanation: 5.2.1.5 Stakeholder Register Described in Section 13.1.3.1. The stakeholder register is used to identify stakeholders […]
Getting started with e-commerce is a process that requires learning about different aspects that influence setting up and running an e-commerce website. It is also helpful to have in mind the e-commerce statistics that provide a glimpse into the importance of this industry and the trends that are […]
The internet has changed people’s lives in numerous ways. From the way we look for information to the way we buy things. Nothing can stop the fast development of this immersion into the new technologies that we have now reached the point where we can no longer even imagine […]
Anime as a company is doing pretty and they are still growing stronger. In 2019, before the COVID-19 pandemics, the company makes about $ 24 billion in sales. Although their sales were affected during the pandemic, that does not mean you can still not make money from Anime as […]
I don’t know if I am the only one that is always pissed when someone comes online or on social media platforms to display earning figures that are too good to be true. I have watched several videos online where someone holds hard currency and tell you that […]
Here are some of the steps to follow when you need to optimize post meta description tags: Make descriptive and engaging (this is the most important part to get right) Try to make your listing stand out from the crowd. Does the page contain any unique selling points? Describe […]
In this article, I want to highlight the three types of search engine optimization. Follow me as we are going to look at that together in this article. The optimisation process is broken down into the three core and timeless SEO principles: #1 Technical Optimization #2 On-Page Optimization #3 Off-Page […]
This article talks about all that you need to know about how to use the Search Console. Who Should now Use the Search Console ? Anyone with a website! From generalist to specialist, from newbie to advanced, Search Console can help you. A business owner who delegates. Even if […]
In my previous article, I talked about some of the factors that you should look out for when you need to look for an Affiliate Marketing Coach. In this article, I want to build on that topic. I want to consider some Affiliate Marketing Roadmap that must be at the […]
Here are some of the steps to follow: 1)In a web browser, do a Google search for the page you want to find (you can paste the URL into Google). In the Google SERP, click the green down arrow to the right of the site’s URL and then […]
Here is how you can approach writing ads in terms of driving clicks from searchers: Relevant: Consider the need state of the searcher and how this can be addressed by your product. What do they want to hear about your product to make your product seem more appealing than the competition based […]
At its heart, off-page optimization is about building backlinks to your website and this practice is also known as link building. We do this because the higher quality backlinks you have from relevant websites, the more reputable your website is seen in your industry by search engines. This […]
In this article, I will try as much as possible all that you need to know about search engines. So, whether you are a content writer or just an ordinary user, I will keep you abreast of all the information that you need to know. Just relax and […]
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