Adeniyi Salau Major Drivers Of CRM: The Secret Behind Successful CCEs
In my previous article, I talked about all that you need to know about customer relationship management. In this article,
Benefits Of Upgrading To ITIL 4: The Paradigm Shift In Service Management
In my previous article, I looked at some of the differences between ITIL V3 and ITIL 4. In this
Major Considerations When Using Paid Search: Ways To Start Running Successful Campaigns
There are strategic considerations for when to use paid search, including: Filling gaps where organic is weak: fill hard-to-optimize search
3 Major Achievements From CRM Initiatives
I know that CRM or CRM Initiatives is a buzzword. Almost every organisation wants people to know them as being
Roles Of Customers In a Business: Why You Should Start Taking Your Customers Serious
Many CRM definitions focus on the importance of knowing your customer and acting on that knowledge. Putting this principle
On-Page Optimization: How To Tweak Your Website For Better Results
In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you
5 Reasons Why You Keep On Loosing Customers
In my previous article, I talked about Samson and some of the mistakes that the bank made that made them
How To Excite Informal Customers Correctly (+Examples)
In my past articles, I have always been using the story of Samson and the bank. I have explained
Customer Interaction In CRM: Ways Of Getting Insight
It has much to do with talking to your customers and customers talking to you and among one another
Customer In CRM: Real Reasons Why You Ended Up With No Sales
At the end of this article , readers should be able to understand: Who a customer is,
2 Dimensions Of Customer Relationship
When we talk about dimensions of customer service, it is a concept that helps us to understand that customers rate
Customer Touchpoints In CRM: Different Ways Organisations Can Reach Their Customers
When we talk of touchpoints, we are talking about different ways through which customers can have access to an
Customer Centric Enterprise: How To Identify An Organisation That Puts Customers First
A Customer-Centric Enterprise (CCE) is an organisation that has resolved to do business from the customers’ perspective. In this
Differences Between Product Centricity and Customer Centricity (+Practical Examples).
At the end of this article, readers should be able to: · Know what customer-centric enterprises are.; ·
Characteristics Of Customer Centric Enterprise: How To Spot A Customer Focused Enterprise.
As an organisation moves from a product-centric enterprise to a customer-centric one, there are some basic things that will begin