At its heart, off-page optimization is about building backlinks to your website and this practice is also known as link building. We do this because the higher quality backlinks you have from relevant websites, the more reputable your website is seen in your industry by search engines.
This is often the part that SEOs find tricky at first but with persistence and researching your competitors, it’s one of the ways to really significantly improve your SEO progress. You may not be able to directly control how external websites link to your site but you can influence them by creating great content and/or contacting them.
Off-page optimization requires some upfront work but is a more ongoing and never-ending activity. If you are at the top of your industry and stop acquiring backlinks, you may find that your competitors continue to build them and overtake you.
Open Site Explorer, Majestic SEO and Ahrefs are SEO tools that help when analysing both your own backlinks and competitors. They all offer a freemium model, which means you can get a free account and use some of the functionality for free.
A backlink is an incoming hyperlink from one web page to another website
One of your key goals as an SEO is to increase the number of backlinks to your site
The text within the backlink is called anchor text and some relevancy through the text is passed
A credible page with valuable content can earn dozens, hundreds and even thousands of backlinks
Search engines, especially Google, are getting very good at detecting whether a backlink should add to your website’s reputation or not. Here are three keys to look out for:
Topical backlinks that are relevant to your industry and are likely to bring in relevant referral traffic. So not only will you get an SEO boost but you’ll also get some great referral traffic.
High authority and reputable websites will pass high levels of reputation and we’ll soon discover how you can measure authority.
Authentic backlinks are earned on merit, rather than fake backlinks built purely for SEO. Search engines don’t like to be tricked and target sites building phoney links with a search engine penalty.
PageRank
“PageRank (PR) is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages.
According to Google, PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.
The underlying assumption is that more important websites are likely to receive more links from other websites. It is not the only algorithm used by Google to order search engine results, but it is the first algorithm that was used by the company, and it is the best-known.”
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
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In this article, I will try as much as possible all that you need to know about search engines. So, whether you are a content writer or just an ordinary user, I will keep you abreast of all the information that you need to know. Just relax and make sure that you read this article to the very end. Different search engines provide access to different audiences and user types e.g. Yahoo! users might be older or Bing users might use a specific type of mobile phone (e.g. Microsoft phones) as the default search engine is set to Bing.
This also varies in different locations, so your territorial targeting could influence which search engines to include in your media mix.
When you want your articles to rank, you need to think like your reader. You have to write with your audience in mind. You must write based on how you feel they will ask their question. Always start with your consumer and look at their consumer behaviour/purchase decision cycle. Here are some of what is going on in the mind of your readers when they are visiting the search engine page:
#1 Identify a need or want
Before your audience visits a website, they already have a need. In order to ensure that your website comes up when your customers come to search engines to satisfy a need, you need to make sure that you always write your article as if you are trying to answer a question. It is very important.
#2 Search for solutions
After your customers have identified a need, they will have to come online in order to look for a solution to their problem. Most times, when customers are looking for solutions. They will have to ask a question.
The problem here is that most of the people that are using a search engine to look for the solution will never go beyond the first page in their search.
That is why you have to ensure that your article dominates the first page on the search engine result page. Please note that immediately after your article presents itself, a prospect will try to establish contact with the organisation.
#3 Evaluate Alternatives
Once you have identified organisations that can provide the services that you need, the next thing is to look at other ways that your issues can be resolved.
Also, it is expected that your solution provider will provide you with multiple options for you to choose from. You now have to choose the one that seemed best for you. At this stage too, it is expected that they will tell you the pros and cons of all the options that they have presented to you.
#4 Decide to purchase
after the options have been presented, you need to now choose the date that you are going to make a purchase. At this stage, the responsibility of following up on the prospect will now be handed over to the sales department of the organisation.
It is the duty of the sales department to make the transaction happen at the end of the day. It is also at this stage that the organisation is supposed to reinforce some of the benefits that the prospect will derive from the transaction.
#5 Purchase
After the prospect has made a commitment to purchase the product, he now has to move to the stage of actual purchase. at this stage, the organisation has to make sure that all products are delivered up to expectations.
They have to make sure that the product is delivered at the right place and at the right time. Doing this will boost the trust that the customer will have in the organisation.
#6 Post-purchase evaluation
After the customer might have purchased the product and used the product, he needs to do an evaluation. The evaluation will allow the customer to know whether the product has achieved its purpose or not. This will also allow both parties to make the necessary adjustments if the product has failed to achieve its goal in one way or the other.
Also, Search behaviour features in stages 2-6 of the purchase cycle make it a highly effective channel to tie in with naturalized purchase decision-making.
In addition, PPC began in the early 2000s as search engines became popular and as user habits, technology and business developed online. New features have been added to enrich the advertising formats but ultimately paid search consists of keywords, landing pages, and ad copy, and this has never changed.
Over the years new features and more advanced targeting options have been added to develop the AdWords suite beyond paid search ads. Now advertisers can run display, video, shopping and email ads through one advertising platform.
Reasons to use paid search include:
Meet & align with business objectives: bringing active consumers to your site
Quick access to the market: you can appear in the search results after just a few hours
Mobile position #1: the PPC ad is the first search result users see on a mobile
Additional advertising features: target specific locations and add ad extensions
Tracking: link to Google Analytics and monitor spending, and ROI on KPIs
Easily updated special offers/time-sensitive promotions: changes to copy are almost instant
Leverage buyer/search intent: consumers are actively looking for your keywords/product
Compete in the marketplace: stay up to speed with your competitors
Fill gaps in organic optimization: quickly add keywords that don’t rank in the organic channelDo you enjoy this article, add Our Posts to your Reading List.
What Is Covered
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
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Open Google Search Console (if you have access to it), and check the crawl errors report to see if you can see any site or URL errors. If there are URL errors, review what type of errors there are and whether they are for important web pages.
One of the most common types of errors is a “404 page not found”. This means that a URL used to exist but it doesn’t anymore. This could be that the page has been deleted or the URL has been changed. If the page has been deleted, sometimes it’s best to 301 redirect the old URL to the next most relevant page. Similarly, if a URL has been changed, the old URL should be 301 redirected to the new URL.
Soft 404 errors are strange because they often look like normal error pages, where a message says the page could not be found but rather than return a server response code of 404, they actually return a server response code of 200. A 200 response code tells search engines that everything is OK but in this case, it is contradicted by a page not being able to be found. The fix to this, it usually requires letting your web developer or technical person know and they can tweak the web server settings.
The best way to learn SEO is through practice and repetition. For this exercise, decide on a website that you wish to test out your on-page optimization skills on. Pick 10 topics/landing pages to research, then decide on their best keywords and then outline the key on-page optimization elements. The reference URL below will take you to a Google spreadsheet where you can follow the on-page optimization template.
From there, you can:
Download the spreadsheet (File à Download as), or
Make a copy (File à Make a copy..) which requires you to be signed in to a Google account
You can use Open Site Explorer to benchmark your website against competitors. If you haven’t used a Moz product before, create a free community account:
You will now need to benchmark a website against three of its top competitors for key Moz metrics. You only need to enter the homepage URL of each site to record the homepage Page Authority, Domain Authority and Root Domain Links.
Review to see how far or close your website is from the competition and gauge how much extra work is required for off-page optimization success. The higher each metric is, the more likely it is to perform for off-page optimization.
By changing the Inbound Links filter, you get a better idea of how the whole domain is performing, specifically for backlinks that can pass PageRank. What to do:
Setting the Target to “this root domain” ensures backlinks are reported for the whole domain and not just the URL (e.g. homepage URL) that you enter
Setting the Link Source to “only external” ensures that you only get backlink information and filters out internal links
Setting the Link Type to “only follow” ensures that you’ll only see backlinks that actually pass PageRank and filter out those that do not
Then, review the incoming link and highlight the top three backlinks that you feel offer the most value. When deciding on the best ones, bear in mind the page authority of each but also consider how relevant the backlinks are to the industry and whether they felt authentic or not.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
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CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
This article talks about some amazing blogging success tips from SEO Expert, Search Brothers
#1 Attend SEO conferences
SEO is complex. Reducing it to just one piece of advice is challenging. If it were just this one SEO tip for beginners I will say attend as many industry conferences as possible and learn from the speakers’ expertise.
Picking and choosing between long-established and up-and-coming online marketing events aren’t easy either. Speaker line-up is a key criterion. Next to how prolific speakers are in terms of sharing with the community.
Some conferences such as SMX and BrightonSEO are safe bets. However, there are so many events at any given point in time. For a comprehensive overview, I recommend checking out Online Marketing Events.
If I may give a second piece of advice to SEO beginners, that would be to read as much as you can. Google Webmaster Central Blog and Search Engine Land are among my personal favorite sources to keep up to date.
#2 Site performance is almost everything
It’s neither recent nor surprising, yet true to be confirmed and reaffirmed on a regular basis: site performance is almost everything and even the best-optimized website will fail in a search unless the crawl budget is managed well.
On the first part, all that needs to be said is that all other factors are roughly equal Google always favours the faster website. Site performance is to be considered a business-critical top priority.
It also has a huge impact on crawl budget allocation and thereby on how much of the website can be crawled and how frequently. Which in turn is essential for success in Google Search and for conversion.
That ties in nicely into your first question, too. SEO beginners are well-advised to learn from site performance and technical SEO sessions delivered by expert speakers at international events.
Dan Taylor
Senior Consultant & Account Director at SALT.agency
#1 Don’t believe all the SEO tips you read
My main piece of advice would be to critique everything. If you read an article of a blog post explaining the advantages of X over Y, actively seek out the counter-argument for Y over X – regardless of who authored the piece and where it was published.
Whilst there is best practice, SEO is about the application of knowledge and expertise, and this is where most black hat/quick win techniques fall down as they can’t often be scaled to larger clients/larger clients won’t benefit from those techniques.
Just because something works for client A, it won’t necessarily work with client B or C, and this is where the application of knowledge, and knowing as many sides to an argument gives you the ability to be flexible and control discussions with various stakeholders. This makes you scalable and adaptable to multiple scenarios and challenges.
By being critical of everything, you can benefit your client(s) by learning how to apply SEO techniques to their business needs and tech stack and bring benefit in the long run and build a long-term relationship with the client.
#2 The importance of SEO business case
Explaining the business case of SEO, in my opinion, has become more prominent once again in recent months, especially when speaking to large and enterprise-level businesses.
There’s been a shift in the market over the past 12 months with more organizations taking SEO roles in-house, and the relationship with traditional full-service agencies changing.
The importance of being able to communicate the importance of SEO to a lot of non-technical stakeholders and being effectively able to show the added value of having an expert in the room is going to continue to be a trend in 2019 as the world faces a number of external uncertainties (US administration, Brexit, unrest in the EU), decision making processes on where to spend budget will be affected.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
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What is link building? There are various definitions online, but the best one I have found comes from Wikipedia, which explains link building as the process of attracting links to a website from other websites.
In simpler terms, link building is how you make sure that people can find your site when they look up specific keywords on search engines like Google and Bing.
What is Internal Link Building?
Internal link building is a component of search engine optimization that involves adding links within your website’s content and navigation.
Internal link building can boost your site’s search visibility by increasing its prominence in search engine results. It also helps ensure that all the pages on your site are easily found, ensuring higher quality traffic.
You can do internal link building yourself with just some time and patience or hire an expert to get it done for you.
What Are The 3 Types of Internal Links?
The three major types of internal links are; contextual, navigational, and hub. All three are important for getting traffic to your site, but if you want to get an advantage over your competitors you need to learn how to do them right. This is a summary of the three types of internal linking.
– Contextual linking is when you link to pages that are related to the one that visitors are on.
– Navigational linking points visitors in the direction of other pages they might be interested in based on what they clicked on or entered into a search engine like Google.
– Hub linking creates new entry points into your website from which people can go deeper into its content. The key to this type of linking is making sure it’s easy for users to find their way back out again.
Linking also helps make your site more scannable because it lets users jump around easily between different sections and topics. Think about using headings, subheadings, bullet points, and paragraphs to help organize your information.
It’s not enough just to have text; there should be some form of structure as well. Try starting with headers first before going any further so you know where your post will begin and end and where you’ll include graphics or images.
How Does Internal Linking Benefit Me?
Internal linking allows search engines to see every page on your site as relevant and important. Search engines like relevance, which means if your website is poorly linked internally, it could be at a significant disadvantage.
The more internal links you have on your site, the more pages you get indexed—and that is exactly what you want when trying to achieve success from an organic search engine ranking perspective.
How Do I Put Together an Effective Strategy?
If you’re familiar with content marketing, then you know that a successful strategy involves creating and sharing lots of content across various platforms.
Internal link building is a fundamental part of most campaigns because it helps improve your site’s rank in Google’s SERPs.
To implement a successful strategy, however, you have to know how to put together an effective one. Here are some tips for effective internal link building for SEO success:
1) Create content at least once per week
2) Include links back to other pages on your website or blog whenever possible. It will help boost the relevance of these pages when they show up in search results.
The more times a page appears in search engine results, the more weight Google assigns to its ranking.
In addition, by linking to your content from external sites like LinkedIn or YouTube, you can increase the credibility of those websites as well.
Finally, keep in mind that not all links should be considered equal. That’s why it’s important to strategically include links between different types of content such as blog posts, videos, infographics, and articles.
Doing so will give readers a better understanding of what’s being discussed and encourage them to visit the other pages on your site.
It also provides readers with additional information that may answer their questions before they even ask them.
And while this may seem like something that would work against improving your rankings, it has the opposite effect.
Creating a Map of Your Site
Internal links aren’t just important for link building; they play a crucial role in site structure and usability.
Getting your internal linking strategy down to a science will not only help your search rankings but will also help boost user experience and funnel more traffic to your website.
To start creating a map of your site, look at high-level pages or sections of content that are similar to one another, then make an educated guess about what pages would be useful to users who land on those specific sections.
Next, do some preliminary research on the topic to see if you can find out any popular keywords that people use when searching for information related to these topics.
If so, include them in your navigation bar (or other prominent areas) so users can quickly and easily get to where they want to go.
You can also create new content around these popular keywords and see how often people share it with their friends online. The more social shares you have, the higher your search engine ranking will be because Google likes websites with lots of social signals!
Internal Linking Tool
If you want to automate things, you can use Ahrefs. Ahrefs is a popular link indexing and analysis tool. By using its various filters, you can learn more about your top linking pages and competitors’ best-performing pages.
You can even copy these links and put them to work on your website if you want to try similar content strategies.
If that doesn’t work for some reason, simply reach out to influencers who have shared your competitors’ top-performing content to request they share yours instead.
These days it’s easier than ever to find the contact information of any given person with just a few clicks. A little hard work will yield impressive results!
Conclusion
Internal links make a website more user-friendly and help search engines crawl your site more effectively.
Search engine bots can’t see through URLs, so they won’t know to follow internal links on your site unless you tell them (i.e., via internal links).
Internal link building is therefore one of several strategies you can use to increase your website’s traffic, search engine rankings, and reputation.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
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This article highlights some amazing Blogging Success Tips from Brent Csutoras, a Digital Marketing Consultant at BrentCsutoras.com
#1 Learn some basic coding
In 2019 and beyond, every SEO has to start gaining some level of familiarity with coding. Even Google has recently started recommending more companies focus on technical SEO and that means HTTPS, APIs, Schema, Pagespeed, Mobile Friendly… all of which really require some level of coding experience to truly understand, direct, and implement.
Even if you are not the implementer, you need to be able to understand when things don’t work and how to make them work.
#2 Find content that works and make it better
Google, and other search engines, do not want all your content. In fact, they probably want about 5% to 10% of what we are giving them.
If you were to check your analytics, you would likely see that less than 10% of your content or products are responsible for about 100% of your traffic, sales, and conversions. Even if you have an e-commerce site, you are likely to see that your highest traffic and conversion pages are category pages and not individual products.
Focus on select, high-quality content, that assists a user through their education, conversion or buying process.
Be flexible and adaptable. I’m cheating with this answer because I suggest that a person that’s new to a field like SEO should be willing to adapt to a changing landscape so that’ll apply to many areas.
SEO moves fast, and since a Google algorithm update can make traffic grow or nose dive, an SEO beginner should be ready to go with the flow and be eager to learn and test.
On a secondary level, an SEO beginner can make money in several ways. The options can be overwhelming once you develop a core set of skills. That said, you can adapt your skills of SEO to other areas.
For example, if you start with affiliate sites, you may discover that you prefer to help small, local businesses. So you can shift from one business model to another (affiliate marketing to local SEO), using your general SEO skills.
2. Keyword Golden Ratio
The Keyword Golden Ratio is the best way to find ultra-long-tail keywords that are under-served on the internet. The Keyword Golden Ratio is a keyword research concept I developed after combining ideas from some very smart people.
The idea is simple, but I made the formula accessible by making it simple and nearly foolproof. It’s a data-driven way to find keywords that you can rank for in the top 25 results in Google, usually within hours after the page is indexed.
The ratio is this: The number of Google results that have the keyword phrase in the title divided by the local monthly search volume, where the LMS is less than 250.
If the KGR is less than 0.25, then you should rank in the top 100 when your page is indexed. You should still rank in the top 250 when the KGR is between 0.25 and 1. And it should be pretty fast.
It works for any industry or niche, and I get emails every week about people seeing success with the KGR.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Here are some amazing Blog Success Tips from the Founder of ClickMinded Tommy Griffith
#1 Write about what you love
If you’re working on a side project or looking at joining a new company, I highly recommend focusing on a topic or a vertical you LOVE. There’s too much mediocre content on the Internet now. There are plenty of people out there that find SEO opportunities in search volume and go after a niche exclusively because it’s a good business opportunity – but they actually aren’t interested in the topic.
I know too many people that started stuff like an “eczema cream” website, or a “colored yarn sewing kit” website, exclusively because of the search volume opportunity, but not because they actually loved those topics. Surprise surprise: their content sucks and they hate their life!
#2 Optimize the crawl path
Crawl path optimization – take a look at google search console crawl data more, along with tools like Screaming Frog, Ahrefs Site Audit or Botify to look at how bots are crawling your site and XML sitemaps. The bigger your site is, the more impactful this work is!
If I could only give one SEO tip, it would be to make sure you have Google Analytics (or another analytics tool) installed on your site.
With on-site user experience so much more critical than it used to be for SEO, it’s important that you know what users are doing on your site. Not only can you gain insight into your users interacting with your site, but Google Analytics will tell you how they are getting there. For example, through your SEO efforts.
#2 Don’t neglect your existing content
Making sure to do content audits more frequently would probably be the SEO tip that you might consider my last aha moment.
All too often, we look at creating new content when some of the biggest impacts can come from deleting poor-performing content, merging content, and updating content. Depending on the size of the site, a content audit can produce some great SEO results very quickly.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Did you know that YouTube has over 1 billion users each month? That’s almost 1 out of every 2 people on the internet, and it’s just one of many social media platforms that you can tap into when creating your video marketing campaign to promote your business or service, particularly if you have a product or service that lends itself to demonstration or explanation via video content.
As these statistics indicate, YouTube video marketing is worth exploring as part of your overall marketing strategy, and this article will explain some of the basics of how to get started.
#1 Use Your Target Keywords
One of the simplest, yet most important parts of Youtube marketing is to use your target keywords when you upload your videos.
YouTube indexes and ranks videos on their search engine with these keywords as a crucial element. If you want your video to go viral or rank highly in Youtube search results, make sure that they are packed with relevant keywords.
Using keywords such as tips or tricks will give your video a higher chance of ranking higher than other competitors if viewers also enter those terms in the Youtube search bar.
In addition, try inserting hashtags at the end of your description for even more promotion!
#2 Know What Works Best for Each Type of Content
With a little bit of research, you can figure out what kind of video works best for your industry. Figure out how long videos in your niche tend to be and match that length—too short or too long and people might not watch them.
Read up on what sort of content does well on YouTube—and then give that a shot. You’ll need to create something that isn’t too technical or niche if you want it to have broad appeal. Do some research before diving in.
That way, you can tailor the video accordingly. What do other companies produce? What’s the usual number of minutes per video?
Is there any technical jargon that would alienate potential viewers? You’ll need to answer these questions before getting started.
Once you’ve got all this information and have crafted an idea, get started! You may find success with one type of content but struggle with another so don’t be afraid to experiment and try new things!
#3 Ensure your videos are fully optimized
There are a few tips you should consider to ensure your videos are fully optimized. Always keep in mind that optimization is a processAlways keep in mind that optimization is a process, not an event. You will want to tweak each video as it performs.
Here are a few questions you should ask yourself before uploading your next video.
-Does the thumbnail image accurately represent the content of the video?
-Is there a clear call to action for viewers?
-Is there any text on the screen other than subtitles?
-Are captions available in multiple languages?
-What’s the length of the video and how many views have been generated by it so far?
-If I were a viewer, would I subscribe to this channel based on this one video alone?
-How can I use annotations and cards effectively within my YouTube Channel?
#4 Choose the right format for your content
There are many formats for videos on YouTube, such as explainer videos, product demos, interviews, tutorials, vlogs, and commercials. While you can mix these styles within a single video, each of them should be marketed to reach different kinds of viewers and increase your number of subscribers.
The first thing you need to decide is whether you want your videos to entertain or inform your audience—this will help determine what kind of video style works best for you.
If you have an interview with an expert in the field, then it might make sense to have a format that looks more like TV news. If it’s a tutorial or how-to video, it might make sense to use stop motion animation.
It’s also important to keep the length of your video manageable—most people wax have short attention spans so if they’re not hooked by 10 seconds, they’ll click away. It’s also helpful to think about who you’re trying to reach and tailor your content accordingly.
It would make sense for a company selling pet products to upload videos of animals playing with their toys while someone making makeup tutorials could show women wearing their cosmetics at home in front of a mirror, as well as tips on how to apply them correctly.
#5 Understand Retention Metrics
There are a few key metrics that you should be paying attention to when it comes to marketing your videos. The first is retention, which tells you how many people watch at least 50% of your video.
A low retention rate might mean that people lose interest in what you’re promoting or your video isn’t very interesting.
On the other hand, if people stop watching before the end of your video, then they may not like what they see and it could be for some reasons.
They might have been expecting something different than what was delivered on the video or they simply didn’t find anything that interested them.
If your retention rates are really low, there are a couple of things you can do to improve them: create more engaging content, use a better thumbnail image, promote your videos better on social media platforms like Facebook and Twitter, etc.
#6 Get Influencers To Promote For You
Now that you have created a viral video, it’s time to promote it. Start by building relationships with people in your industry who have large followings.
Many of them are looking for ways to stay relevant and will be eager to share your content if you ask.
If they agree, start spreading your message through their audience via social media and email, but do not be afraid to cold call and email random people on YouTube who might be interested too.
If they are not the right person, ask how you can connect with someone else at their company or what steps you need to take next to grow your channel.
Do not just stop there! Networking is one of the most important aspects of any successful business so keep going until you get enough traction.
#6 Utilize your YouTube statistics
Do you spend a lot of time watching YouTube videos? Have you ever thought about utilizing these statistics for marketing purposes? Well, now you can.
There are tons of YouTube influencers who have millions of subscribers and views. If one is willing to promote your product or service, it may prove beneficial in increasing sales.
You can offer them incentives or pay them a certain amount if they can increase traffic on your website, which will directly affect your sales.
#7 Share your new video on Social Media
Post your video on Facebook, Twitter, Reddit, and other social media platforms your target audience uses regularly.
By sharing links with friends, family, and colleagues (and adding hashtags like #videomarketing) you have an opportunity to get noticed by people outside of your network.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
This article highlights some amazing blogging success tips from Freelance marketing writer, EliseDopson.co.uk
#1 Focus on quality content
My best advice would be to start creating awesome content. There are hundreds of ranking factors in Google’s algorithm and most SEO beginners head towards backlinks as their first step. But, that’s a problem because people are unlikely to link to a low-quality, SEO-poor website.
You need solid content to prove your expertise, build your authority, and give other publishers a reason to link to you. Do that by following Moz’s 10x framework and promoting your content like crazy. Make sure it gives a good user experience, has fast loading times, and is optimized for SEO. The backlinks will come naturally!
#2 Show your expertise
Google released an algorithm update (referred to as the “medic” update), and their guidelines had a huge focus on “E-A-T” content (which stands for Expertise, Authoritativeness, Trustworthiness). A great workaround for meeting that criteria, without investing in new content, is to update forgotten pages on your website–including author bio, about, contact and homepages. Give them a refresh with new, keyword-optimized content and you’ll soon be seen as more of an expert than a site that doesn’t.
It’s very hard to pick just one thing – but if this is advice and not a skill I’d say that it’s important to do your own testing and research. There are plenty of people publishing findings online and they can certainly be a useful starter – but nothing beats getting your hands dirty and running tests yourself. You may find something unusual you can discuss with the wider community (which is kind of a second piece of advice I’ve squeezed in there) which can also help further your understanding of the topic in question.
#2 Experiment with internal links
Internal linking – is not something I’ve learned or really re-learned, but it’s something that continues to surprise me. It can be so powerful if done right – especially if you have an established and trusted site.
Adding links to a page with few can see it rocket upwards for targeted phrases – so it’s often one of those killer tactics…both low friction and high impact. Linked back to point 1 – testing is key here, there’s never an exact way to do this and every site is different.
I’ve worked with a client where 5 internal links had the desired effect, and another where 10k seemed to do the trick.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
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Here are some of the Blogging Success Tips from Tim Soulo, the Chief Marketing Officer at Ahrefs
#1 Don’t get caught in the “infinite learning” loop
The best piece of advice to an SEO beginner would be: “Pick a few keywords and try to rank for them.” I see that a lot of people get caught in the “infinite learning” loop and try to find that “new hot SEO strategy” that will help them outrank their competitors. While in fact, the basic principles of SEO could not be more straightforward:
Pick a keyword/topic that has a nice search traffic potential
Create a page that would address that topic in a way that would satisfy potential searchers
Get other websites to link to that page.
That’s it! But once you try to actually do it, you’ll find a lot of little things that you’ll need to learn and master before you’ll get your pages to the top of Google.
#2 Don’t rely on the search volume too much
My last “aha moment” was when I realized that the search volume of a single keyword isn’t really indicative of the total search traffic that you will get if you rank for it.
Think about it, when we do keyword research we look at search volumes of individual keywords, but when a page ranks at the top of Google, it doesn’t rank just for one single keyword – it will additionally rank for a ton of variations.
So these days I don’t rely on the search volume of keywords too much, I always study the top-ranking pages for my desired keywords and look at how much search traffic these pages are getting in total (from all the keywords that they rank for).
As a beginner in SEO, it’s easy to get bogged down by all the advice floating around online. You end up spending hours and hours reading, listening, and watching everything there is to know about SEO, instead of actually doing it.
I found myself in the same boat about 6 years ago when I got into SEO. It wasn’t until I bought a domain, set up a simple WordPress site, and start implementing that I began to quickly build my skillset.
Long story short, one of the best SEO tips I can give to a beginner is to set up a sandbox site and start applying as they learn to figure out for themselves what works and what doesn’t.
Another thing I strongly recommend is finding someone who has had a lot of success in SEO and asking them to be a mentor. This is something else that really helped me build confidence, and stay excited about what I was doing. Having an expert sound bound is invaluable when you are starting out.
#2 Work with existing assets
Always go back to the fundamentals. I’ve been able to generate some great results for clients recently just by going back and working on the “foundational” elements – internal linking, on-page etc.
On top of that, don’t jump straight into creating new content or building new links, always work with and leverage the assets you have on hand for the fastest gains.
One simple strategy is identifying all the existing content with decent rankings that with a simple relaunch could jump up several spots and generate an immediate uptick in traffic. I cover my process for this in great detail in this organic traffic guide.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
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In my previous article, I have looked at all that you need to know about the differences between ITIL V3 and ITIL 4. In this article, I will be looking at the nature of value in ITIL 4. Follow me as we are going to look at that together in this article.
Service Management is defined as a set of specialised organisational capabilities for enabling value to customers in form of service. Here, you are trying to ensure that customers get the desired value they paid for. You also create an avenue for customers to give you feedback on the services provided.
Before you can develop the specialised organisational capabilities that I have mentioned earlier, you need to understand three basic things. These are:
The nature of value. this talks about the details of what will be of benefit to a particular group of customers This at times has much to do with location and taste. What will be of benefit to people living on a Government Reserved Area might be seen as thrash to someone loving in a slum.
The nature and scope of the stakeholders involved. This has to do with how the final deliverables should like and what it should entails . This has to be considered so that one can know how to go about creating that products or services.
How value creation is enabled through services, usefulness and importance of something. value can be seen as the perceived benefits of something. That tells use that what customer A see as value or worthy product night likely be a worthless product to customer B. It also has to do with what that particular customer is looking for in a product or service.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
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Here are some of the Blogging Success Tips from B Lukasz Zelezny, The CEO of SEO B2B Consultant, Zelezny.uk
#1 Try some online courses
Do you remember the periodic table from primary school? The first and kind of immortal infographic. So what does it mean for you as someone entering the exciting world of SEO? Try to look at the SEO Periodic Table.
This is pretty much one of the first slides when I am presenting to people who never heard (or heard very little) about SEO. Search Engine Land did an amazing job.
When you start digesting information from SEO Periodic Table you will become more and more curious. Then you can go to YouTube or Udemy where you can see lots of free and paid courses (but be picky, because some of them are better than others), and finally Lynda.com where you can pay for the subscription and receive access to a huge amount of video courses. Hope that helps 🙂
#2 Redirect the subdomains
I have several aha moments every night sitting in my kitchen where there is 7 empty chairs and me on the 8th (I choose kitchen because like to be close to the fridge). It’s 4:30 am and I discover something, and then another thing, and another…
I’ve done lots of experiments recently. I discovered, for example, that bringing subdomains back to the main domain with 1:1 301 redirections (e.g. blog.example.com to example.com/blog/) may give a tremendous boost to organic traffic.
We are not talking about a sum of traffic from the subdomain(s) and the main domain. We are talking about incredible synergy where traffic may grow exponentially. One of the reasons is that there is a huge aggregation of backlinks for the old website.
My #1 piece of advice to any beginner is to make your website lean, responsive, and helpful. Lean, meaning not cluttered from a design and UX perspective, and loads fast. Less is more these days, stick to a basic theme and colours.
Responsive meaning it works across all devices. And helpful in that it actually helps your target user do what you are trying to do. If it’s a local electrician, make it easy to find the phone number, address and reviews. Once you are confident those tasks at hand are attended to, you can start plugging away at on-page and backlinks.
#2 Make your sites for people, not robots
One universal truth that Google has been saying probably since the beginning is: make your sites for people, not robots.
Far too many people try to “do SEO” for Googlebot and end up with a penalty, crawl errors or some other unintended consequence. I’ll be honest, in the past 5 years or so my techniques have remained the same for the most part.
I can’t even remember my latest aha moment, but I’m constantly reminded of these universal truths on a daily basis.
Make sure you read as many different sources as you can, and when things contradict each other, always be testing. SEO does take time to learn especially as you have to wait a few months to see the results of your work (if you ever do see results), so it makes sense to keep testing and learning.
#2 Google is better at recognizing the intent
I feel the truth that is most important right now is how Google is fundamentally changing in one direction, and everybody is looking in the other direction.
Essentially, the summer updates seem to have been about how Google is much better at understanding the intent behind searches now, and is also able to test different results based on different potential intents.
Meanwhile, everyone else thinks it was about E-A-T, when it really wasn’t. There’s a good opportunity here to get ahead of the curve while others are slow to catch up.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
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In my previous articles, I have looked at some of the facts that you need to consider when it comes to website hosting. In this article, I want to look at some common mistakes when building an e-commerce website. Follow me as we are going to look at some of these mistakes in this article.
Now the mistakes… #1 Ineffective search engine One of the common mistakes that can be made when building an e-commerce website has to do with poor website navigation which can negatively affect user experience on the website.
Most times, when websites categories are poorly arranged, it might lead to a situation where users find it difficult to find what they are looking for. This will negatively affect search engine ranking for such websites.
#2 Poor technical supports At times, e-commerce website developers can also make the mistake of using technology that they will not be able to support.
This might also affect the level of support that they can also provide for their users.
When you are giving technical to your e-commerce website in-house, you have to make sure that you are using technology that is not difficult for you to support.
[embedyt] https://www.youtube.com/watch?v=Tz781265blA[/embedyt] #3 Not suggesting related products At times, one of the factors responsible for repeat purchases on e-commerce is when such websites have the capacity of suggesting related products.
You have to make sure that the Algorithm used in the development of the website is able to suggest related products to users.
This will increase the conversion rate on your website and boost the organization turnover at the end of the year.
#4 Complex checkout process One of the major reasons for cart abandonment has to do with the complex checkout process.
Most times, when it becomes so difficult for customers to pay for products or find products that they are looking for, they will definitely have no option other than to abandon the website and look for another website where they can easily find the product that they are looking.
This might force them to abandon product(s) that they are planning to purchase on your website.
#5 Lazy loading Also, it is a well-known fact that an average web surfer is impatient when it comes to website loading time. Some have argued that a good website should load in five seconds.
Therefore, no matter how heavy a website is, you have to make sure that your website loads on time. This will definitely increase the conversion rate on the website.
#6 Poor categorization Another mistake that can be made when it comes to e-commerce website development has to do with a poor categorization of your website.
At times, when products are not properly grouped on a website, it may lead to a situation where some products are not discovered. You have to make sure that products are properly grouped so as to increase the conversion rate on your website.
#7 Non-compatibility In one of my articles where I talked about website testing, I actually mentioned it that you should try and open your website from all available browsers and make sure that they are loading properly.
You should also pay attention to how your website loads on mobile phones. This will help you to increase users experience most especially for mobile users.
#8 Un-enlargeable image Also, the use of small images is good for websites and e-commerce websites. You need to be conscious of the type of image that you are using on your website.
You have to make use of small images that can be enlarged so that users can be able to see all the visible features of your products before they actually purchase that product.
#9 Inconsistent product information Also, you should understand that one of the reasons why users abandon carts is due to incomplete and inconsistent product information.
If users are not able to get all the required information that they need in order to decide on whether to purchase a product or not, they might be forced to abandon that product. You need to make sure that information is short, simple and complete.
#10 Un-highlighted benefits Also, one of the other reasons why people abandon carts on e-commerce is when the website owner fails to highlight some of the benefits of buying that product.
You have to state the benefits that your customers stand to get when they purchase that product from you. If some of these benefits are not highlighted, it may force your customers to abandon their carts.
#11 No visible contacts Another, mistake that is common to e-commerce website owners is when the contact details of the owners are hidden from users.
Your users are more interested in what happens when there are issues with the products that they are purchasing from you.
If users are not convinced about your identity and your genuineness, they might be forced to restrict you from transacting business with you.
#12 Clumsy pages Also, when it happens that you did not create a separate page for each of the products that you are selling, you may be missing out on customers.
You need to ensure that each product has a page. The Page should also explain all that customers have to know about that particular product. This will sustain customers’ interest in your products and services.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Be critical about everything you read and everything people say. Ask other SEOs to back up their SEO tips and claims with data and sources, or at the very least explain why they think something is true or false and what thought process they went through.
There’s a massive amount of information on SEO out there, but it’s hard to filter out the bad stuff.
#2 Google algo focused on search intent
The fact that several of the Google updates we’ve seen since August 1st are about changes to better match search results with user intent.
It makes total sense and aligns with what I’ve seen in the sites that I’m managing the SEO for and other SEO experts have confirmed seeing the same thing. Of course, I asked them to back it up with data 😉
When we first started our SEO efforts we went after every keyword out there that had a decent search volume. What we found pretty quickly is that it wasn’t as much about the search volume as it is about intent.
We noticed that some keywords that would bring a ton of traffic, wouldn’t bring in a lot of business, while others didn’t bring in a lot of traffic, and were responsible for bringing in a lot of business. This made us realize that we needed to refocus our content campaign on “revenue keywords.” Just getting traffic wasn’t going to do, we needed to target keywords that have the highest potential of bringing revenue in order to see an ROI on our SEO efforts.
Many new websites make this mistake. So my advice would be to pinpoint the queries that are used by customers in your industry that are at the tail end of the shopping process and do this early on. This will give you the revenue boost necessary at the beginning stages so that you can use those gains to reinvest in a more aggressive content marketing/SEO campaign.
#2 Clean up your internal link profile
My last SEO “aha” moment was the influence your internal link profile has on your search engine rankings. Recently we decided to clean up our SEO top to bottom, and part of that effort was cleaning up our internal link profile.
What we did was finding a set of keywords for each page and didn’t deviate from the specified anchor text, to make sure we are consistent with the information that is pointing to that particular page. Within a few weeks of doing this, we found our rankings increasing for each of those pages, specifically for those target keywords. Normally internal linking is seen as a small factor, but it had a huge impact on our website rankings.
If you haven’t created one of the top 10 best pieces of content on your topic, don’t expect to rank on page one.
You should believe in your content that much. Of course, making a great page is critical, but insufficient. You still need to do the SEO basics. Each of these aligns with a key search ranking factor.
Validate that you have a chance for ranking for your target keyphrase (competition and authority)
Use the target phrase and the semantically related phrases in the usual ways (keywords and relevance)
Format the content so it’s scannable, visual and keeps visitors on the page after they click (user-interaction signals)
So yes, optimize your content for search, but don’t expect any results unless you’re ready to stand up and make the case that your page is better than all the others. If you do that, the search engines are trying to help you. If you don’t do that, the search engines are trying to stop you.
2. Write less. Rewrite more.
Write less. Rewrite more. That was a revelation for me. After many years of creating new content, I finally realized that I had a lot of URLs that were credible, but the content was old. So I started rewriting old articles and the results have been great.
I watch to see which posts are declining in rank, which posts almost rank high and which posts have a lot of inbound links. Then I review them for quality. If any of these are less than amazing, I rewrite them. Then I watch the rank climb. Works like a charm.
I’m not the only one who has discovered this trick. Our annual blogger survey found that 38% of content creators are updating older articles. And those that do are twice as likely to report “strong results” from their blogs.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Become obsessed with your target audience. The more you understand your customers and audience, the easier it is to find the topics most relevant to them and understand the language they use when searching for products/solutions related to your industry.
From there, you can build an evergreen content strategy that solves their problems and answers their questions. The end result is highly targeted organic traffic that is more likely to convert.
#2 The power of grouped content
While you can definitely get results by creating content on a variety of topics, I’ve found that you achieve quicker results by being more strategic and publishing content based on a specific theme all around the same time.
For example, an SEO company might dedicate one month to producing content strictly about keyword research. It’s something we’ve started implementing at Copper and we’re seeing good results.
Completely learn the basics! While altering a title tag is an easy way to get started in SEO, so many folks never cover their education. Unfortunately, figuring out how to learn the basics can be hard. Currently, I think DistilledU is the industry’s best at the moment. But even a copy of The Art of SEO would be a good place to start.
#2 Provide complete solutions
I was reading the Ahrefs blog recently and was impressed with everything about the blog itself. They’ve seen something like 100% traffic growth in the past year, and you can see why. Every blog post solves a problem for the reader and suggests the next step. The next step typically includes Ahrefs software. It’s a complete solution. The reader never has to click back to Google to perform another search.
SEO needs to be approached scientifically. There’s no manual you can read to master it. There’s no degree you can study for. You can only apply different stimuli to websites, and track the results, hoping to glean an answer from the output.
Track anything and everything. Get creative with your experiments. And pay close attention to the sites on page 1, because the answer to ranking is already in plain sight.
#2 Answer the queries precisely
Google is getting extremely good at figuring out if your content is answering the search query correctly. Think about what “questions” the users are searching for with their queries and focus hard on answering them very precisely in your content.
For example, if someone searches for “best way to lose weight”, answer them distinctly and concisely, such as “In our opinion, the best way to lose weight is to manage calorie intake.” This will make it very easy for the natural language processing algorithm (NLP) to determine your answer for the query, and increase your chances to catch the featured snippet.
Of course, the rest of your article will back up your statement, but make sure to answer it very distinctly as well.
Start your own website so you can freely test and do your own SEO experiments. The best way to really learn what works and what doesn’t is to try them first-hand. There are a ton of resources out there that you can learn from, but I believe that experience (and having your own data) would be far more valuable in this particular discipline.
#2 “If you build it, they’ll come”
I’ve been spending a lot more time doing technical audits these days, but one thing that I’ve been really fascinated in rediscovering recently is how to semi-automate link building by strategically optimizing highly-informative and highly-linkable pages on a website to consistently earn mentions/links from other authority websites. There’s a bit of truth in “if you build it, they’ll come”.
Work on your own sites and test everything. There is a lot of great SEO content out there these days, but there are also a lot of unsubstantiated claims that are provided as facts. Test everything for yourself on your own sites to determine what actually works.
Don’t be afraid to test out grey hat tactics as well, they can really deepen your understanding of how search rankings work. Learning by doing is the best way to become competent at SEO.
2. Get more value from your current content
The fundamentals of SEO haven’t really changed much in the past few years. If you create good content, build links, and provide a great experience to searchers you will put yourself in a good position for long-term success.
Also, conversion rate optimization (CRO) is a great complementary skill to have along with SEO – getting more value from your current traffic can often be much more effective than trying to increase traffic volume.
In the beginning, it’s always hard as there is so much information from a number of different people, I would say be careful who you listen to.
Follow a handful of experts rather than a whole bunch of them as you can get confused very quickly, so focusing on someone who does the job well with a credible proven track record is key. I spent the first few years of my SEO career following the wrong people and wasted a lot of time and effort in doing so.
2. CTR manipulation works well
When I was in Chiang Mai for the SEO conference they have over there, there were a few good moments where I got new bits of advice. There is a lot of knowledge bombs when you surround yourself with the right folk, and that event has literally hundreds of successful people dropping SEO tips all the time.
There are too many to mention them all, but one that stood out was CTR manipulation. With CTR being a ranking factor, how to manipulate that to get better rankings worked very well.
Cultivate your SEO-intuition from the beginning. Experiment and measure. You need to understand how SEO works based on your experience and skills.
It’s better to read not just blog posts, but case studies to learn the necessary knowledge. It’s desirable that the example was in your niche. The strategy and tactics will be significantly different.
#2 Dig into Analytics
My aha moment happened when I wondered what users do when they read my blog post, especially which links they visit the most. I decided to find out the details and added a Google Analytics code to track outbound links to the page.
I found out that my readers were particularly interested in an outbound link pointing to a site with a certain topic. This topic was only mentioned in my article, but not covered in detail. So I wrote some new content on this topic and added it to my original article.
After a couple of months, the article started to rank for a couple of new keywords that ended up being the major source of organic traffic to the article. Therefore, it’s very important to conduct your experiments!
If I was going to give just one piece of advice to a brand new SEO, I would tell them to familiarize themselves with all of the aspects of SEO.
This includes technical SEO, keyword research and content creation, outreach and link acquisition, PR, and then paying attention to how an SEO’s work interfaces with the different teams within a company and ultimately how it affects the bottom line of business.
I, unfortunately, see way too many “SEOs” these days who are myopically focused on one thing and don’t understand, nor do they try to understand, the other parts of SEO and that leads them to prioritise things that are not the highest leverage SEO activity to undertake. This is a disservice to clients!
#2 The power of internal linking
Over the last year, I’ve increasingly become re-amazed at how powerful internal linking changes can be to drive more (or even 1 if there were 0 before) internal links to pages that are relatively orphaned on your site.
I expanded the number of pages on my site about a year and a half ago, and when we’ve made internal linking changes to index as many of them as possible we’ve seen great lifts in rankings.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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CRMNAIJA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it
When I first started out as a Blogger, one of the slang that is very common is: Content is king. The great Bloggers of then will continue to hammer it that content remains the most important thing when you want to make it in Blogger. I also want to agree that most of the people that actually abandoned their blogs had problems with content and monetization. In this article, I want to look at four major importance of web content to bloggers, Developers and content creators. Follow me as we are going to look at this together in this article.
What a Web content is…
Web content is the information about a product or service that makes up a website. They are articles, texts, graphics and videos that can be found on a website that explains more about particular products or services.
Please note that text-based information is always the main content that explores all the features/ solutions associated with a particular product or service on a website. Most content developers that want to sell products and services will always adopt the use of text-based content. Although attention is now drifting towards video content as a means of engaging those who might be interested in what the website has to offer.
You should also understand that content can come in different forms such as words, pictures, videos, images, sound and animation among others.
Importance of web content…
#1 Conversion
Content is the information that an organization provides about its products and related offers to the visitors for making online purchases and orders. Most times, apart from a referral, it is the content that the users found about a particular product they are looking for that will determine whether they are going to purchase that product or not. Therefore, the content that you have presented to your users who visit your website will assist in convincing them to purchase your product or services. It will also enumerate some of the reasons why your website is the best place to purchase such products or services.
#2 Attraction
Also, when you have a blog associated with your website or you are the type that likes to provide answers to questions that users might want to ask about products and services that you will have to offer, you will observe that you will start getting traffic from search engines. When users have questions, they will always think of search engines as the best place where their questions can be answered. If you can develop content on your website by providing answers. You will observe that you will start getting organic traffic to your website.
#3 Ranking
Also, you need to understand that good content is one of the essential factors when you want to rank higher on search engines. I have said it in one of my articles that the number of contents that you have posted on your blog or website will determine the amount of traffic you will be getting from search engines. If you are the type that always posts content regularly, you will observe that you will start getting more content from search engines.
#4 Adverts and Marketing
When you have attractive content on your website or blog, it will attract advertisers and other marketers to your website. If marketers and advertisers observe that more people are coming to read your posts, they will definitely approach you for an advertising opportunity. Also, when you also want to advertise your products and services in the future, the content that you have on your website will determine the direction in which you are going to go in order to attract your target audience.
7 Components Of Information Architecture
In my previous article, I have looked at some of the elements of content writing that you should be aware of. In this article, I want to talk about something different. I want to talk about all that you need to know about components of information architecture for content writers. Follow me as we are going to look at that in this article.
What is information architecture…
Information Architecture can be seen as a method of developing a plan and structure for the information that the website will contain. This allows you to plan how you are going to manage content on your website as well as the arrangement of the contents in such a way that users can find what they are looking for on such a website. Please note that the information architecture will allow you to understand how you are going to label and index a website. This will determine the exact locations where contents will be placed on your website.
Information architecture for a website can allow you to take three main decisions…
#1 Accommodating future growth
The very first thing that information architecture will allow you to do is that it will allow you to plan for the future of your blog or website. It will allow you to determine the resources that you need in order to accommodate the future growth of your website. Just imagine when Facebook or Twitter started, I do not want to believe that they started the way I started my blog. The reason is that they have a future goal that is bigger than mine. Zuckerberg was building a platform that is expected to accommodate people from across the globe. Therefore, they are busy investing in Data Centres to accommodate those contents.
#2 Website structure
Also, it will also allow you to make decisions about your website structures for the website. It will require you to sit down and determine the type of content that you will be pasting on your website. You need to decide whether your website will contain texts or videos or a combination of both.
You need to understand that when you are uploading direct videos on your website, it will occupy more space and it will be more expensive to sustain such if you do not have the required capital to sustain it. That is why you need to plan it well so that you do not start a project that you cannot finish.
#3 Type of content
When it comes to information architecture, you need to decide on the type of content that you want to host on your website. Just like I said earlier, the type of content that you desire to place on your website will determine how your content will be structured. At times, this will also determine where your content will be hosted.
Now the components…
#1 The sitemap
First and foremost, you have to determine the sitemap of your contents. This is one of the elements that will determine how the entire content will be arranged. The sitemap is a high-level diagram that shows the hierarchy of your website. Also, the sitemap has the ability to assist both humans and spiders to navigate your website and understand it better.
#2 Annotated Page Layouts
These are used to provide website directions for the website designer who uses a page layout for the website. This will determine where the Pages and Tabs are placed on your website so that users can easily find what they are looking for on your website.
#3 Content matrixes
This counts the number of pages in the system and also identify the web page content. This shows how the contents are arranged and linked together so that users can easily find what they are looking for on your website.
#4 Page Templates
The page element is one of the important components of information architecture for a website. It defines the layout of common page elements. The Page template will show determine where vital content will appear on a website.
#5 Personae
The information architecture of a website will always make use of a user personae when the structure is being determined. This will assist the Website Developer to determine user accessibility. It will help to determine whether important information is easy to locate on a website or not. At times, some of them go as far as conducting dummy signup so as to understand the challenges users can face when they are signing up on the website.
#6 Storyboards
It is also possible at times that Website Developers will adopt the use of storyboards when they are creating websites. Storyboards can allow the website developer to create 3D Stories that will walk users through the entire workings of the website. This will allow them to make their own inputs so that the entire process can satisfy all stakeholders at the end of the exercise.
#7 Prototypes
These are the models of the systems which brings information architecture to life. Most times, you may have an imaginary website or real website that you are following in order to create your own ideal website. This will give you something to work with so that you will have a perfect website at the end of the whole process. Please note that the prototype will remain the minimum standard expected for the website. You will not want to create anything that falls below the standard you have chosen. It can only get better.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
In my previous articles, I have talked about some of the factors that you need to consider when it comes to creating a website. Now, I want to talk about some of the facts that you need to know about a landing page. Follow me as we are going to look at that together in this article.
Facts about a Landing Page
A Landing page is a web page that appears to the visitor after clicking the links in the search engine result page or any other traffic source outside the website. That tells you that you have to make sure that your content communicates the message that you are trying to pass across. You do not know the actual link that will generate traffics for your website.
Traffic sources that I am talking about might include Pay Per Click (PPPC Ads), search marketing campaigns, banner ads or sponsored graphics, links in an email, blog links or sidebars. It can also be pages that display information that is related to particular keyword research as well.
Please note that the main objective of a landing page is to convert visitors to customers. Therefore it must have the information that customers’ needs to decide whether they would like to go for a particular keyword or not.
Also, the landing page allows visitors to download content such as eBooks, whitepapers, webinars or signup forms for free trials or demos of your products.
We can also categorize landing pages into two types:
#1 Transactional Pages
This page encourages the customer to take some desired actions such as filling forms, interacting with objects on a page among others.
#2 Reference Page
This provides information such as text, images, graphics, sounds, and links among others to the visitor who has clicked on that link.
Also, you need to understand that pages that are indexed by Search Engines are also referred to as Landing Pages as well. Also, you need to understand that the more content that you have on your website, the more the possibility of your website being discovered on Search Engines.
Also, when you are setting up a landing page, you need to give appropriate keywords and phrases to show up your website in search engine results.
In addition, landing pages gives the visitors exactly what they are looking for when they enter your website and help the website owner to track their website performance. This will allow them to make all the necessary adjustments that they need to take in order for their website to perform better.
Furthermore, using landing pages for pay per click campaigns helps to track and measure the performance of the campaign. This will allow you to determine whether you should continue to run a particular campaign or you need to make adjustments to your campaigns. Please note that landing pages are effective ways of increasing your traffic and search engine ranking for your website.
How To Create Landing Pages…
There are some steps that you need to follow when you need to create landing pages for a website. Here are the steps.
First, you need to understand that headers should comprise the offer, actions required to grab that offer and the benefits of getting the offer. You also need to draw customer’s attention by keeping exciting headers, such as Download, Try it among others.
Take, for example, you have this call to action:
Download the Guide For Internet Marketing.
The guide is the offer. The download is the action required to perform. Internet Marketing Material is the benefit.
Also, you need to keep the information interesting, short and meaningful. You need to understand that every visitor wants a benefit after filling the download form for free download of whitepapers or tools.
You also need to ensure that information provided by you is worthy of customers.
By and large, you need to keep the information short with bullet points that highlight the offers. Highlighting the offer will allow your prospects to explicitly look at the offer one after the other and decide whether it is a product they would like to have or not. You also need to understand that, most times, customers might not have the time to read the entire content from the beginning to the end.
Also, the bullet points should give information about the benefits the visitors gets after filling out the form and downloading it successfully.
Also, you need to design a short download or subscription form so that whoever visits your landing page can subscribe to your blog updates. You need to ensure that your download page does not have excessive columns. You have to obtain only the required information that you need to know about the customer.
Some of these include:
Form title comprises of actions required to perform by the visitor.
Keep less than seven fields in the form.
A simple thank you email with a link to download an offer should be sent to the visitor after completion of filling the form.
#1 Keep the content above the fold
Visitors should not have to scroll down before they can see the form that you want them to fill. The reason being that not all of them will read your content from the beginning to the end.
#2 Keep an image
You need to place images that are appropriate for the offer on the landing page. This will definitely help the visitors to visualize the offer that you are giving them.
You can place the image either on the presentation or on the cover of the eBook that you are presenting to your target audience.
#3 Remove links and navigation bars
Also, when you are creating your landing page, you need to remove every links and navigation bar. This is to allow the prospect to concentrate on the offer that you have at hand, you should never include links that will take him or her to another page. The only link that should be present is the link that will take your customers to the page where they can pay for the products or services.
#4 Carry out blink test
There is a need for you to carry out a blink test on the landing page. Within the blink, the visitor should know about the offer, benefits, and what they have to do in order to get that offer.
You need to understand people stay on a page for just a few seconds to grab their attention. Therefore, you really need to keep the offer short and simple and clear.
#5 Redirect to a Thank you page
There is a need for you to redirect the visitor to a Thank you page after they have finished filling the signup form on your landing page.
Also, your Thank You message should contain a concise message, links and supporting links that will benefit the customers. Above all, there is a need for you to engage the customer in order to understand the kind of products and offers they will be interested in.
#6 Share buttons
There is a need for you to add social media share icons so that your audience can share the offer with their friends across social media platforms. This will help you to generate more leads.
There is a possibility that your prospect may share to their followers, as a result exposing your brand to many people as well.
In my previous article, I have looked at some of the facts that you need to consider when it comes to creating an effective website. In this article, I want to look at some of the best practices for effective landing pages. In my previous articles, I have also said that the landing page is the first page that you see when you come to a website. I also said the website should be designed in such a way that it can convert prospects to customers and increase the conversion rate on a website. Follow me as we are going to look at that together in this article.
#1 Matching Ad copy
When you are creating your content, you need to ensure that the Ads you have created matches your landing page. You should not make any attempt to deceive your audience into clicking your ads. For example, if you advertised about cats, make sure that your landing page also talks about cats as well. This will boost the confidence of your audience in your content.
#2 CTA Above the fold
Your Call To Action is the step that you would like your audience to take after they might have read your content. You need to make sure that the CTA is displayed where the audience will not have to scroll down before they can see it. This will increase the conversion rate for the landing page. Also, you can make use of Pop Up but some have argued that Google does not like pop up. Please tell me what you feel about this in the comment box.
#3 Primary Headline
Also, when it comes to creating the landing page, you have to make sure that the primary headline on the landing page matches the ad campaign. From the title of the ad campaign, users should have an idea of what you are expecting them to do.
I have said that some of the audience will not have the time to go through the entire landing page. You need to make sure that the messages are clear from the beginning so that your audience will know what you are expecting of them.
#4 No unnecessary links
In addition, when you are creating an effective landing page for your website, you need to make sure that all unnecessary links that will not contribute to the purpose of the website are removed. You need to also hide the Tabs that are normally available on your website. Those links are capable of distracting your audience. The only link that should be available on the page is those that lead to the payment page for the product.
#5 No Tabs
Also, as part of the measures to increase the conversion rate on your landing page, you need to make sure that there are no Tabs on the landing page.
Having Tabs on the website that leads to other pages on your website other than the sales page will distract your customers and reduce patronage from that landing page, You need to make sure that those Tabs are hidden so that customers can concentrate on the product that they would like to buy from your website.
#6 Concise content
It is also advisable that your content should be simple and straightforward. There is no need for you to be beating about the bush when you are trying to make sales. You should avoid using complicated languages and sentences. An average reader should be able to understand the message that you are trying to pass across to your target audience.
#7 Page alignment
Also, when you are creating a landing page for your website you need to make sure that all pages and contents as well as paragraphs on the website aligned with one another. Al the elements of the pages must work together towards converting prospects to customers and increasing the conversion rate on the website.
#8 Graphics
There is one thing that is very common when it comes to website creation, people love to see graphics and video, This will also them to have a deeper understanding of how the product actually works. You need to include graphics and videos on the pages.
If possible, make sure that the page also includes testimonials of people that have used the products and services that you have to offer. This will definitely increase the conversion rate on your website.
#9 Keep Clients Testimonials
One thing is common when it comes to buying products and services online, online customers will always want to hear what previous customers are about to say about the project. They tend to believe what those people have to say more than what you have to tell them. That is why, in order to generate more sales, you need to keep client testimonials.
Also, you do not have to put the testimonials of people that have bad recommendations about your products and services. Remember., it is your website, You have the right to decide on what you keep and what you discard.
#10 Social Sharing buttons
There is a for you to also add a social sharing button to your website. This will allow other prospects to share the offer with there friends on social media platforms. Putting a social sharing button on your landing page will also allow you to get new customers through existing customers. It is a cool way to reach a more target audience without breaking the bank.
#11 Optimise
Another factor that you need to consider when to comes to creating a landing page is to optimise your landing page for appropriate keywords. You need to ensure that you place a premium on search engine optimization when you are creating a landing page. With time, if you are consistent, it will be possible for you to be getting traffic to your landing page without much hassle.
#12 Phone number and logo
There is a need for you to also add a phone number and logo to your landing page. This will definitely increase your branding identity. When your logo is added, it will leave a lasting impression in the mind of your audience.
There is a high tendency that such customers who do not buy your product knowledge will definitely come back and purchase your products and services at a future date.
#12 Subscription form
Also, just like I said in my previous article, you need to add a short subscription form on your website so that you can get vital information from your prospects. This will allow you to keep this information and enrol them in your drip program. As you continue to send them that information, it will allow you and your product to continue to resonate in the mind of your audience.
13 Compare the actuals
Also, when it comes to the working of your website, there is a need for you to compare what you intend to achieve through the landing page and what you actually achieved at the end of it all. If this is done regularly, it will allow you to take the necessary steps that will drive you towards your goals. You will be able to determine whether your strategy is working or not.
#14 Mobile responsive
When it comes to accessing the internet, you should know that most people will be accessing your landing page from mobile phones, that is why you need to create a landing page that is mobile responsive.
They should not have any inside reading the content or purchasing the product and making payment. All these should be done seamlessly from the prospect’s mobile phone., This will definitely increase the conversion rate for the landing page.
#15 Localise the page
Also, when it comes to the creation of landing pages and campaigns, you need to localise the contents of the page. You have to make sure that the contents of the pages are presented in a simple language that the prospects can understand. You should also try to identify the benefits of using the products to the user. When you present scenarios that they can relate to, it will increase the response rate from the users.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
A website with solid SEO genetics, a Search Engine-friendly infrastructure, fresh and original content, and a good hyperlink-building strategy will rank well in Search Engines. Any successful SEO campaign must start with these SEO fundamentals. A website must be Search Engine Friendly and have a brilliant balance of a beautiful and engaging design, as well as user-friendly functionality to offer a return on investment.
According to studies, just a small percentage of individuals browse past the first few pages of search results. It’s pointless to create a beautiful website that can’t be found on search engines. Here are five SEO fundamentals to help you optimize your site.
#1 Conduct Keyword Research.
The foundation of your website navigation and SEO strategy is keyword research. Keyword research is a technique used by SEO experts to identify and investigate the actual search phrases individuals use when conducting a search. Keyword research isn’t limited to the use of keyword research software. There are various methods for conducting keyword research:
Using Google Analytics to analyze your own data;
Focus groups, for example, are a type of market research.
Websites for social networking;
Competitive research and analysis
Tests of usability or landing pages.
#2 Technical Infrastructure
Your basic keyword research should be used to create an SEO-friendly technical infrastructure for your website. You must find a balance between having a Search Engine friendly architecture and having a visually appealing design that attracts users. It’s critical to hire anEcommerce SEO firm early on in the design phase to guarantee that the final product is optimized for search engines.
#3 Write SEO-Friendly Content
Search engines favour websites that are updated on a regular basis with unique and entertaining material. You must also strike a balance between optimizing a web page for specific keywords while keeping the content appealing to your customers. Both Search Engine crawlers and customers must find web pages appealing.
After you’ve settled on a keyword theme for your pages based on keyword research, you need to keep that theme in mind when creating on-page elements. These are some of them:
Important keywords should be placed near the beginning of the title tag, with word counts aiming for 10-12 words.
Tags in the meta description: This is a cheat sheet for Search Engines to utilize as summary text (below the title) when a page is indexed.
H1 and H2 headings: Make sure your main keyword or keyword phrase appears at the top of the heading, ideally at the beginning. Use one H1 heading on each page to draw attention to the most relevant keywords on that page in search engines, and H2-H5 headings to optimize for secondary phrases – make sure these are utilized as subheadings.
#4 Link-Building Strategy
Backlinks are links from other websites that point back to yours. As your website is validated by other sites linking back to it, the more backlinks you have, the higher your pages will be ranked. Search Engines will examine the reputation and relevance of the site linking back to you, as well as the “anchor text” (the words that the link is embedded behind) in the links to your site when calculating the line.
There are a variety of ways to get others to link back to your website, including:
Creating outstanding content that other websites will want to link to.
Submitting your blog to blog directories.
Composing blog comments on industry-related news.
Taking part in discussion boards.
Composing guest posts.
Internal link techniques are also vital for SEO. However, don’t utilize too many internal links in your material; instead, connect to a small number of relevant pages. The higher the value of each link on a page, the fewer links there are.
#5 Keep Track of Your SEO efforts
SEO is a continuous process that helps you maintain or increase your search engine ranking. Search engines are constantly updating their algorithms in order to increase the reliability of web searches for users. It’s critical to stay watchful and track your continuing SEO efforts. This can be accomplished by:
Continual SEO fine-tuning of your website, including title, description, alt, and keyword tags reviews.
Evaluating the performance of your keyword strategy and focusing on fresh keyword phrases.
Adding innovative and distinctive content on a regular basis.
Concentrating on link-building techniques.
We, e-Definers Technology (edtech) are a dedicated ecommerce website development company in Delhi, India. We are specialists in providing designing and development solutions to the various industrial sectors. We have a young enthusiastic team of experts who deliver the utmost level of work.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Review is very important for businesses and customers. For businesses, reviews provide a brief about their reputation in the market and public opinion for their products, while for the potential customers, it helps in their buying decisions.
The Internet is an open source where people are free to convey their messages. Hence, to express their opinions about a particular brand or product, Google provides a separate platform that allows people to present reviews in a detailed form. Businesses often embed the Google review widget on their websites and display all reviews regarding the product and help a potential customer in their decision making.
What is Google Reviews?
A smart customer always reads all the reviews and opinions regarding the product and brand before purchasing. Often, the review source cannot be trustworthy as many websites often provide fake or spam reviews.
And this is where Google reviews come into action; Google reviews provide a genuine user review regarding any product or business. It only allows authenticated users to post reviews; therefore, it is the most trusted platform, with 90% of the buyers checking Google reviews before buying a product.
Marketers use google reviews for their benefits as they showcase all reviews on their website. It helps them provide authenticity to their business. It also enhances their reputation in the market as they appear transparent in front of their audience.
You can use Google reviews for your benefits by displaying them on your website using the Google review widget. Many tools help you display reviews on your website; here is the list of best tools available in the market and provide some great results.
Best Tools to Embed Google Review Widget
Google review widget is an amazing tool that helps you to gather all the reviews from google and displays them beautifully on your website.
In addition, it makes your website more engaging and interactive as people always like to read more about the product before making a purchase. Embedding the Google Review widget is a great addition to your marketing strategy, and here are the best tools that help you to imply it.
#1 Tagembed
Tagembed is currently the best social media aggregator in the market. It provides a dedicated Google review widget that you can embed on your website. It is easy to install and run. You just have to copy the code and paste it on the backend of your website.
You don’t need to have any coding experience or knowledge to set up to run this widget, or you don’t even need to hire any specialist for this widget. The widget aggregates all the reviews related to your business and showcases them beautifully on your website without any hassle.
It also provides you with the feature where you can manually approve the posts before making them public. It helps you to hide any abusive or disrespectful posts and maintain the quality of your website.
#2 WordPress plugin for Google reviews
WordPressprovides some amazing plugins that increase the functionality of your website. Google review plugin is another useful tool that helps you to display all the google reviews regarding your businesses on your website. You can even personalize the plugin and match it according to the style of your website.
#3 Elfsight
Elfisght is one of the most popular social media aggregators that provides a separate Google review widget that only focuses on fetching google reviews related to your business. It also provides you with a customization feature to customize the widget and change its layout; you display the reviews as list, grid, masonry, or slider. You can also change the template style and make your website more appealing to visitors.
#4 Embedsocial
EmbedSocial provides a review aggregation tool that helps you aggregate all the reviews regarding your business from the Google review platform. It uses your Google Places or Google Maps locations to pull customer reviews. With the help of this tool, you can even showcase all the testimonials on your website page and create a good impression on the visitor’s mind.
Why Should You Embed Google Review Widget?
Today, everything is now available at the click of a button; it has opened opportunities for many businesses to amplify their recognition and establish themselves in the market. A potential customer always visits the website and collects all the information regarding a brand before making any purchases. Also, a potential customer always considers reviews before making any purchase.
You can impress your potential customers by enhancing their browsing experience. You can provide details of your products from your website and at the same time provide them with reviews of your products. It will help you to win their trust. But keep in mind that you don’t have your negative points excessively. By displaying both positive and negative points about your product, you can strengthen your brand reputation and appear transparent in front of your visitor.
Embedded reviews also develop a strong relationship with the brand and customer. A customer feels valued when brands consider his opinions and feature them on their website. It builds a strong customer-brand relationship and helps you to convert your customer into your loyal customer.
Conclusion
Any business needs to win the trust of its potential customers to attain more sales. Reviews provide a great brief about the business and its market reputation. A good public opinion makes a business trustworthy, but people often fail to read genuine reviews as they find it difficult to find them under so many spam websites. You can provide ease to your potential customers by embedding a Google review widget on your website and providing all necessary details about the product and business on the same page. It will help you to win the trust and generate a brand reputation.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
There are many websites and blogs that are created daily across the globe. The truth of the matter is not all websites that survive their first year. I know of many people that created their websites and buy their domains through my Qservers Affiliate links but not a single one of them was able to renew their domains. This is also one of the factors that affected me in the early years of my blogging career. I seem not to know what to do to run a successful blog. In this article, my focus is not on blogging. I want to talk about how to create an e-commerce website. The one that will stand the test of time.
I want to say this is going to be a mother article. I will try to write some subsequent posts that will explain some of the points that I Have in this article better. Please, you need to read all those articles that will follow this article. I am sure it will assist you in running a successful e-commerce website.
#1 Plan your website The very first that you need to consider when you want to run a successful website is to have adequate planning. You need to consider the product that you intend to sell and how you intend to sell it. You need to consider the design of the website. Will your website be built inside or do you plan to use a third party? It is also important to consider the capital available to you to set up the site. All this will guide you to decide on what is and what will not be part of the website.
#2 E-commerce template The next step that you need to consider is to decide on where to buy your e-commerce template. Whichever way you have decided whether to buy your template in-house or to contract the design of your website to a third party, they will still need to buy a template.
These templates are sometimes modified in order to suit your needs. I can say that the amount you have will determine what type of template you can afford. You can also decide to start small and upgrade as soon as you start making money from your e-commerce website.
#3 Right domain name It has happened to me before. There are many of us that concluded and we just jumped into choosing a domain name and we later regretted that we have not taken our time to think through it. You need to really take some thoughtful action when you are choosing your domain name.
The domain name can revolve around the product you sell and it can also revolve around the organization setting up the e-commerce website.
A good example is the Amazon website. It revolves around the organization’s name and we all know Amazon has become a household name when it comes to building an e-commerce website. They are also leveraging that name to introduce other products and services as well.
#4 Web hosting company I once organized a successful office launch for my company and I was busy looking for where I can accommodate participants that come from outside my state. A thought later came to my mind to host them in my house. But to my amazement, my house was rejected become of the problem of internet connectivity.
That is also what you need to consider as someone that wants to run an online business. You should choose a hosting company that is reputable and has at least 99 percent uptime.
You can allow your business to be ruined because the hosting company you have chosen cannot keep their server on or they have other issues that can threaten the existence of your website.
#5 Develop a website The next step that you need to take after you might have decided on the hosting company that you want to use is to actually develop your website and begin to plan how the actual commencement of the e-commerce will take place.
You can decide to do the development in-house or give it to a third party to help you out. This largely depends on whether you have the required expertise to guarantee that a good job will be done at the end of the day.
#6 Develop contents After your e-commerce website might have been up and running, you then need to decide on how you are going to develop the contents of your website. As they say, content is king, you need to ensure that at all times you are feeding the search engine with fresh content.
This will guarantee that your website will keep on appearing on the Search Engine Result Page. This will guarantee that organic traffics are coming to your website.
You need to make sure that good content is created and that the contents are good enough to convert prospects to customers. From the contents, they should be able to decide on whether they are interested in the products or not. This will help you to maximize the Return on Investment on your website.
#7 Secure the website When you are running an e-commerce website, you need to know that you will be dealing with a lot of sensitive data. It is very possible that customers will be coming to your websites to buy your products and services.
They will have to enter their card information and other details. You need to make sure that you invest in infrastructures to secure your customer data. This is necessary to protect them so that it will not damage your customer’s reputation.
You need to make sure that payment systems are integrated into the e-commerce website so that it will be easy for customers to pay for products that they have purchased.
It is also essential that you make more than one payment method available to your customers who might wish to purchase your products and services as well.
#9 Test the website As part of your efforts towards the official launching of your website. There is a need for you to test your website in order to be sure that everything works the way they supposed to work.
You have to test the speed of the website. You should test the Tabs and different links that you have included in your content. You need to ensure that the contents are loading the right contents.
This will reinforce in the mind of your audience that you truly care about their experience on your e-commerce website.
#10 Promote the website After you might have created your website, you should strive to promote such a website. You might not really expect large patronage when you just create a website and you leave it to fate.
You need to budget for campaigns and the creation of awareness programs in order to spread the word out that your website is now active. It is also important that you include share buttons and email marketing so that your existing customers can become your brand advertisers.
There are many websites and blogs that are created daily across the globe. The truth of the matter is not all websites survive their first year. I know of many people that created their websites and buy their domains through my Qservers Affiliate links but not a single one of them was able to renew their domains.
This is also one of the factors that affected me in the early years of my blogging career. I seem not to know what to do to run a successful blog. In this article, my focus is not on blogging. I want to talk about how to create an e-commerce website. The one that will stand the test of time.
I want to say this is going to be a mother article. I will try to write some subsequent posts that will explain some of the points that I Have in this article better. Please, you need to read all those articles that will follow this article. I am sure it will assist you in running a successful e-commerce website.
#1 Plan your website
The very first that you need to consider when you want to run a successful website is to have adequate planning. You need to consider the product that you intend to sell and how you intend to sell it. You need to consider the design of the website.
Will your website be built inside or do you plan to use a third party? It is also important to consider the capital available to you to set up the site. All this will guide you to decide on what is and what will not be part of the website.
#2 E-commerce template
The next step that you need to consider is to decide on where to buy your e-commerce template. Whichever way you have decided whether to buy your template in-house or to contract the design of your website to a third party, they will still need to buy a template.
These templates are sometimes modified in order to suit your needs. I can say that the amount you have will determine what type of template you can afford. You can also decide to start small and upgrade as soon as you start making money from your e-commerce website.
#3 Right domain name
It has happened to me before. There are many of us that concluded and we just jumped into choosing a domain name and we later regretted that we have not taken our time to think through it. You need to really take some thoughtful action when you are choosing your domain name.
The domain name can revolve around the product you sell and it can also revolve around the organization setting up the e-commerce website.
A good example is the Amazon website. It revolves around the organization’s name and we all know Amazon has become a household name when it comes to building an e-commerce website. They are also leveraging that name to introduce other products and services as well.
#4 Web hosting company
I once organized a successful office launch for my company and I was busy looking for where I can accommodate participants that come from outside my state. A thought later came to my mind to host them in my house. But to my amazement, my house was rejected become of the problem of internet connectivity.
That is also what you need to consider as someone that wants to run an online business. You should choose a hosting company that is reputable and has at least 99 percent uptime.
You can allow your business to be ruined because the hosting company you have chosen cannot keep their server on or they have other issues that can threaten the existence of your website.
#5 Develop a website
The next step that you need to take after you might have decided on the hosting company that you want to use is to actually develop your website and begin to plan how the actual commencement of the e-commerce will take place.
You can decide to do the development in-house or give it to a third party to help you out. This largely depends on whether you have the required expertise to guarantee that a good job will be done at the end of the day.
#6 Develop contents
After your e-commerce website might have been up and running, you then need to decide on how you are going to develop the contents of your website. As they say, content is king, you need to ensure that at all times you are feeding the search engine with fresh content.
This will guarantee that your website will keep on appearing on the Search Engine Result Page. This will guarantee that organic traffics are coming to your website.
You need to make sure that good content is created and that the contents are good enough to convert prospects to customers. From the contents, they should be able to decide on whether they are interested in the products or not. This will help you to maximize the Return on Investment on your website.
#7 Secure the website
When you are running an e-commerce website, you need to know that you will be dealing with a lot of sensitive data. It is very possible that customers will be coming to your websites to buy your products and services.
They will have to enter their card information and other details. You need to make sure that you invest in infrastructures to secure your customer data. This is necessary to protect them so that it will not damage your customer’s reputation.
#8 Integrate online payment
Also, you need to understand that your e-commerce website is your online store. You have to ensure that your customers can start and finish their transactions online.
You need to make sure that payment systems are integrated into the e-commerce website so that it will be easy for customers to pay for products that they have purchased.
It is also essential that you make more than one payment method available to your customers who might wish to purchase your products and services as well.
#9 Test the website
As part of your efforts towards the official launching of your website. There is a need for you to test your website in order to be sure that everything works the way they supposed to work.
You have to test the speed of the website. You should test the Tabs and different links that you have included in your content. You need to ensure that the contents are loading the right contents.
This will reinforce in the mind of your audience that you truly care about their experience on your e-commerce website.
#10 Promote the website
After you might have created your website, you should strive to promote such a website. You might not really expect large patronage when you just create a website and you leave it to fate.
You need to budget for campaigns and the creation of awareness programs in order to spread the word out that your website is now active. It is also important that you include share buttons and email marketing so that your existing customers can become your brand advertisers.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
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