This article talks about all that you need to know about how to use the Search Console. 

Who Should now Use the Search Console ?

Anyone with a website! From generalist to specialist, from newbie to advanced, Search Console can help you.

• A business owner who delegates.  Even if you don’t think you know how to use Search Console, you should be aware of it and become familiar with the basics. You might hire your webmaster or a marketing specialist to help you set up your website with Search Console. In that case, you can work with that person to ensure you have access and control to all of the reports for your website. In addition, it’s a good idea to learn all you can about how your site is performing in search results so you can make important business decisions about your site.

• SEO specialist or marketer. As someone focused on online marketing, Search Console will help you monitor your website traffic, optimize your ranking, and make informed decisions about the appearance of your site’s search results. You can use the information in the Search Console to influence technical decisions for the website and do sophisticated marketing analysis in conjunction with other Google tools like Analytics, Google Trends, and AdWords.

• Site Administrator. As a site admin, you care about the healthy operation of your site. Search Console lets you easily monitor and in some cases resolve server errors, site load issues, and security issues like hacking and malware. You can also use it to ensure any site maintenance or adjustments you make happen smoothly with respect to search performance.

• Web Developer. If you are creating the actual markup and/or code for your site, Search Console helps you monitor and resolve common issues with markup, such as errors in structured data.

• App Developer. If you own an app, you want to see how mobile users find your app using Google Search. Search Console can help you integrate your app seamlessly with the website world.

Google Search Console
1. Verify as site owner (when no other site owners exist). Follow Google’s site verification process by acting as site owner e.g. uploading an HTML file to your site.
2. Ask a colleague to be added (when a site owner already exists). Find out who is the site owner and ask them to grant you Google Search Console access to a website.

Bing Webmaster Tools
Bing offers a similar product to the Search Console called Bing Webmaster Tools. Follow a similar process to the above.
The following is text is borrowed from the Google Search Console help pages and you can find a link in the references below.

Verify your site ownership

What is verification?
Verification is the process of proving that you own the site or app that you claim to own. We need to confirm ownership because once you are verified for a site or app you have access to its private Google Search data, which can affect how Google Search crawls it.

Verification associates a specific user with a specific property. Every Search Console property requires at least one verified owner, though it can have more.

Note that you could add any site or app as a property to Search Console, but until you verify ownership of it (or an owner grants you rights on it) you can’t use it in Search Console. For example, you could add www.wikipedia.org as a property to your Search Console account, but you wouldn’t be able to access it until a Wikipedia developer helped you prove ownership (or a Wikipedia Search Console property owner added you as a user to the Search Console property).

Verify a website
1. Either add a new site (see link in references) or click Manage Property > Verify this property on the Search Console home page next to the existing property that you want to verify.
2. Choose one of the verification methods listed below and follow the instructions. Not all verification methods are available for all properties; the verification page will list which methods are available and recommended for your site.
Verification methods include (more detail in the link in the references section):

• HTML file upload
• Domain name provider
• HTML tag
• Google Analytics tracking code
• Google tag manager container snippet
• Google sites
• Blogger

Multiple people can add and verify a site separately, using the same or different methods. If you use the same method, just be sure that you don’t overwrite any verification tokens of any other owners.

Crawlability optimization steps

• Minimise site errors
• Use redirect wisely
• Create and submit to date XML sitemap
• Minimise duplicate content
• Check for indexed pages

Minimize site errors: Site and URL errors can restrict access to useful pages and if too frequent, can lower the overall trust of a domain. In Google Search Console, you can find Site and URL errors under Crawl à Crawl Errors. This example shows a very high number of Not Found URL errors, so further investigations need to be made so the appropriate fixes can be put in place.

Use redirects wisely: if a URL has changed, redirects can be used to take the user or search engine to the right place and preserve the page’s trust and reputation, while avoiding URL errors.
There are three main types of redirects:

1. 301, “Moved Permanently”—recommended for SEO. A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
2. 302, “Found” or “Moved Temporarily“. Some of Google’s employees have indicated that there are cases where 301s and 302s may be treated similarly, but our evidence suggests that the safest way to ensure search engines and browsers of all kinds give full credit is to use a 301 when permanently redirecting URLs
3. Meta Refresh. Meta refreshes are a type of redirect executed on the page level rather than the server level. They are usually slower, and not a recommended SEO technique. They are most commonly associated with a five-second countdown with the text “If you are not redirected in five seconds, click here.” Meta refreshes do pass some link juice but are not recommended as an SEO tactic due to poor usability and the loss of link juice passed.

The most recommended redirect is the 301 redirect as this is thought to pass the most amount of reputation.

The majority of Content Management Systems (CMSs) allow non-technical people to implement redirects. WordPress is a popular CMS and the simplest way to create a redirect is by installing a redirect plugin. For some CMSs, you may need to get help from a technical person to help implement redirects.

1. Create your sitemap:
The most commonly used sitemap is the XML sitemap. This is designed for search engines, rather than people, and is one file that contains a collection or all of your web pages. While search engines predominately crawl web pages by following links from one web page to another, they also use XML sitemap for discovering pages. Most CMSs will automatically create an XML sitemap but you need to make sure this has been enabled.

If one exists, you can often find your XML sitemap at www.yourdomain.com/sitemap.xml

What is a Search Console?

Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

Why use Search Console?

Monitor your site’s performance in Google Search results:

• Make sure that Google can access your content
• Submit new content for crawling and remove content you don’t want to be shown in search results
• Create and monitor the content that delivers visually engaging search results
• Maintain your site with minimal disruption to search performance
• Monitor and resolve malware or spam issues so your site stays clean
• Discover how Google Search—and the world—sees your site:
• Which queries caused your site to appear in search results?
• Did some queries result in more traffic to your site than others?
• Are your product prices, company contact info, or events highlighted in rich search results?
• Which sites are linking to your website?
• Is your mobile site performing well for visitors searching on mobile?

2. Submit your sitemap to Google:

There are two different ways to make your sitemap available to Google:
1.Submit your XML sitemap via Google Search Console – https://www.google.com/webmasters/tools/sitemap-list

2.Insert the following line anywhere in your robots.txt file, specifying the path to your sitemap: Sitemap: http://example.com/sitemap_location.xml. Be very careful when making changes to the robots.txt file and always check with an expert if you are unsure as you can accidentally de-index useful pages.

Once you have submitted your XML sitemap to Google, you’ll be updated on how many of the submitted pages have been indexed. Your goal is to get all your useful pages indexed and aim for 95%+ of all pages. The example screenshot only has 12% of the submitted pages indexed which is not good and would need further investigation.

While a small amount of duplicate content is ok, search engines prefer unique content and may choose to not index content that it considers duplicate. Duplicate content can be identified through:
1.HTML improvements in Google Search Console where duplicate pages will be highlighted if they exist.
2. Copying an extract of text found (e.g. 10 words or so) in a web page and pasting it in quotes into a search engine. If multiple pages are shown in a search engine, this may be a sign of duplicate content. For each web page checked, you can repeat this process three times.

If you want to view what a webpage looked like the last time Google visited it and also when it happened, you can check Google’s cache of the page and this is the version stored in its index.

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Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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In my previous article, I talked about some of the factors that you should look out for when you need to look for an Affiliate Marketing Coach. In this article, I want to build on that topic. I want to consider some Affiliate Marketing Roadmap that must be at the back of your mind when you want to launch out into Affiliate marketing. They are just like a manual that you need to follow when you need to launch out into Affiliate marketing. Follow me as we will look at this together in this article. 

Here are the steps…

#1 Know Your Product

The very first thing that you have to do is to have a good grasp of the product that you want to market. You must take time to digest the product and read every available material about that product. This will give you the advantage of answering any question that customers and prospects might have about that particular product. It will also allow you to decide on the best method to promote the product as well. At times, you may have to go to those that have used the product and listen to what they have to say about the product as well. 

# Develop a Template

As part of your Affiliate Marketing roadmap, when you are about to market any product, you need to take time to study the method being used by others. As you are observing the winning methods that others have to take the time to develop, the next question is to determine if that method will work for you. 

You might also decide to use that same method that others have used and find time to tweak their own formula as you move on. The bottom line is that you must design a template for the product that you are about to market.

From time to time, you also need to re-examine the process to verify whether the process is working or not. This will ensure that you have a seamless method for promoting your product that is not a burden to your prospects and customers. 

#3 Choose Programs Wisely

When you are about to choose an Affiliate Program that you can promote. There is a need for you to choose wisely to that you will not make a mistake.

You need to choose a merchant that is ready to negotiate with you. Let’s say, for example, an organisation has a flat rate of 10 percent for their Affiliates and you are sure you can generate 2,000 sales in a month, you can decide to renegotiate with them to increase your payout to 15-20 percent.

Also, the design of a Landing Page will also determine whether a customer will complete the transaction process.

Therefore, when you are looking for organisations to promote their products, make sure you choose a product that has a good Landing Page. That means the Landing Page must be mobile responsive. It should also have all the information that the Prospect needs in order to make buying decisions. 

#4 Quality, not quantity leads

There are times that Affiliates are distracted based on the number of clicks they are getting for a particular campaign. You have to understand that this will only distract a newbie Affiliate marketer. As an expert, you need to understand that the merchant will not pay you for Bot traffic that you are able to generate for their website.

Your attention mainly should be on how you can convert the Qualified Leads that you are getting for the product to customers. You should think of finding out more about the Prospects/leads and making sure that you present the product in such a way that they will develop an interest in such products or services.

#5 Understand Your Audience 

When you are about to run a campaign, you have to make sure that you advertising or prospecting to the right type of audience. You cannot be in the travel niche and be writing about Hosting. It will end up confusing your audience. You should not start marketing a product because the payout is high.

You need to first find out whether your target audience will be interested in such a product. Even if they are going to show interest in such products, you should know the way and manner by which such products can be introduced to them. 

#6 Conversion rates, not commissions 

There are some Affiliate Marketers that are easily distracted by the Commission paid on the promotion of particular products or services. Before you will accept to promote a product or service, you should take time to find out how appealing is that product or service to your target audience.

It is not advisable to go for a product that has a low conversion rate. it is better to go for cheaper products that have a high conversion rate that to go for a product that pays a high commission but with a low conversion rate. That should be part of your Affiliate Marketing Roadmap. 

[embedyt] https://www.youtube.com/watch?v=NFr8FZNANvw[/embedyt]

#7 Build an Email List

One of the mistakes that most people make is that they failed to build a loyal customer base. When you have a group of people that have been following your blog or newsletter and you are now introducing a new product or service to them. It will be very easy for you to convince such a loyal audience to buy your product or service than when you need to convince a new prospect.

 You should strive to build your email list. After you might have done that, you need to make sure that you segment your email list, so that you only send updates to your followers based on what they are interested in. 

#8 Tracking 

One of the most important tasks that you need to perform as an Affiliate Marketer is to track your success as an Affiliate Marketer. 

There is this saying that you cannot be doing something the same way and be expecting a different result. You need to set time aside on a quarterly business to assess your goal and determine how far you have gone.

This is also the time that you will have to determine whether you need to change your tact. The process of tracking will definitely increase your success rate. It will allow you to do the needful in order to ensure that you succeed as an Affiliate Marketer.

#9 Commit As an Affiliate Marketer

You need to understand that Affiliate Marketing is not a Get Rich Quick Syndrome. You should not be motivated by the success of others but you have to work your way up gradually.

At the start of things, it is very possible that your links and contents might not perform the way you wanted them to, but it will definitely come up with time.

While you are waiting, you might need to develop your SEO and email marketing strategies. All these will yield the desired result with time. 

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Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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Here are some of the steps to follow:

1)In a web browser, do a Google search for the page you want to find (you can paste the URL into Google). In the Google SERP, click the green down arrow to the right of the site’s URL and then click Cached.

2)In Chrome, copy the URL path you wish to check. Then type into the address bar cache:www.url-you-wish-to-check.com e.g. cache:https://www.facebook.com

If a 404 page is returned from the cache command, it means the page has not been cached and it’s not in Google’s index. If you see a version of the page, this is what is used in the index and the date and time of when it was last cached will be displayed. This means that when you make changes to the content of web pages, it can take time for Google to update its index.

You’ll remember earlier that technical optimization or technical SEO is primarily about making your website free of errors, easy to crawl and easy to index. Compared to on-page optimization and off-page optimization, technical optimization plays a smaller role in keyword rankings but we will now look at three technical factors that matter:

• Site speed: it was quite rare back at the time, but back in 2010, Google officially announced a ranking factor for SEO. It was for Site Speed and it was rare because ranking factors were mainly kept a secret. Although, as it is only a slight ranking factor, improving site speed is more likely to be noticeable in your bottom line in helping improve conversions and sales, rather than SEO. That said, if web pages are noticeably slow, this could have a significantly negative effect on both conversions and SEO.
• Mobile-friendliness: with the use of mobile overtaking the desktop, this ranking factor has become more important than ever.
• HTTPs: this means making your pages more secure.

We will now look at each of these factors in more detail.

Albeit a slight ranking factor, site speed offers additional benefits for conversions/sales, rather than SEO alone.  Independent studies by Kiss Metrics and Google suggest a page should load in 2 seconds or less.

If a page takes much longer than two seconds it has a bad impact on the user experience and could leave the user frustrated and not want to continue using the website. In a later slide, we’ll look at Pingdom which helps diagnose areas of a web page that can be improved for speed such as making larger images smaller, compressing text and files, and minimizing the total number of requests being made.

Often a technical person or web developer is required to make improvements on site speed.

Google offer a tool called PageSpeed Insights that grades a web page in how well optimized it is for page speed on both desktop and mobile. It also gives suggestions in areas where improvements can be made.

Google also offers a dedicated mobile page speed testing tool: Think With Google. This goes more in-depth and may indicate that mobile site speed may become a more important ranking factor in the future. Google mentions that “70% of cellular network connections globally will occur at 3G or slower speeds through 2020”, so it’s key to get a fast-loading site under such conditions, so bear that in mind for your current and future web builds.

Pingdom is an independent tool that also grades how well a web page is optimized for site speed. It has the added benefit of providing a page speed loading time.

Google’s Maile Ohye, states that “2 seconds is the threshold for e-commerce website acceptability. At Google, we aim for under a half-second. Half a second is fast, to put it in layman’s terms, it’s close to a blink, while two seconds is shorter than one breath”.

Bear in mind, that while this advice is still relevant, it was provided in 2010 but the general consensus is that these are still sensible targets to aim for, especially with the rise in mobiles and tablets that often rely on phone data signals.

Google announced mobile-friendliness as a significant ranking factor back in 2015. Although feedback from the SEO industry suggested its initial impact was relatively small, the announcement suggests it will become a stronger ranking factor in the future. This is enhanced further by Google’s plans to prioritize its index for mobile over desktop in the future.

Responsive web design is the most common way of making a website mobile-friendly. It works by making your web pages look good on all devices (desktops, tablets, and phones). Responsive web design uses HTML and CSS to resize, shrink or enlarge content to make it look good on any screen.

If you wish to test whether a website is mobile-friendly, the best way is through the Mobile Usability report in Google Search Console.

Here you will be able to check if it is and if not, what areas and pages need improving. This requires a verification process to see the data. If you do not have such access or wish to quickly check one URL at a time, you can use Google’s mobile-friendly test tool which will provide similar information but on one URL at a time.

• Google announced HTTPs as a ranking factor back in 2014 albeit, a very slight ranking factor.
• HTTPs were primarily used to protect pages that collected information like contact us or a shopping cart page. Recently, there has been a shift where ALL pages have HTTPs as this gives all pages a slight ranking boost.
• Implementing HTTPs from HTTP requires careful redirect planning
• Moving to HTTPs requires an SSL certificate

Adding HTTPs to your site makes your web pages more secure. To do this you need to include an SSL (Secure Sockets Layer) certificate which traditionally is something you need to buy, although in recent years you can do it for free e.g. through Let’s Encrypt.

When adding HTTPs (from HTTP), you are changing the URL that search engines need to index. It is critically important that you redirect the old HTTP URL to the new HTTPs URL and this should be done through a 301 redirect.

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Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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Here is how you can approach writing ads in terms of driving clicks from searchers:

• Relevant: Consider the need state of the searcher and how this can be addressed by your product. What do they want to hear about your product to make your product seem more appealing than the competition based on their need state?
• Attractive: Include keywords in the ad copy to increase perceived relevance in order to drive higher click-through rates
• Directional: Consider offers and always include a CTA to direct their action towards your business objectives (conversions) post-click

This is an example of good copy elements to drive action.

1. Relevant to New York hotels – 500 hotels in New York NY
2. Attractive to book – because you have the Best Price Guarantee
3. CTA – the book is the first word of the meta description “Book your hotel in New York NY online”. That is telling you to take any action, to book.

• A landing page is your website. You control this zone and should ensure its closely linked to your ads, keywords, and user intent with directional CTAs to drive towards business objectives
• Good landing pages are related to what the searcher typed into Google, as well as the ad copy that they clicked. This increases the relevance of the search experience. If the relevance level is high, the searcher is more likely to engage with the page content
• If you include CTAs, you can direct the searcher to take action on your website, this can be in the form of buying a product or filling out a contact form
• You should take the entire search experience into account when choosing or designing landing pages for search campaigns

What are the considerations of a good landing page? Consider the search journey. To recap:

• The user has a need
• They look for solutions online
• They click your ad as it’s closely aligned to their need
• Next, they land on your website

The questions for landing pages are:

1. Does your landing page deliver on the promise of the ad and res
2. olve their need state?
3. Is it aligned to the ad, i.e. relevant, attractive and directional?

For example, in the slide image, we can see a landing page that contains:

A.Product details to entice the searcher and quickly show how the product fits their needs
B.Details of how the product appeals to the searcher’s persona and motivations
C.A large clickable CTA to drive action

D.Appealing and aspirational imagery to quickly infer outcomes
The elements above can be distilled into what is known as conversion rate optimization. Conversion rate optimization is a process whereby pages are designed to drive as many valuable actions based on how people interact with the page and what they are likely to do.

This includes device optimization where buttons are large on mobile-optimized sites so users can easily click them or use striking colours to highlight a particular area of the page (CTAs). It’s important to identify high-impact improvements and device considerations to drive better performance.

• On mobile, the PPC ad is the first listing a searcher sees on the SERP
• Searcher behaviour is different on mobile than on desktop devices. Mobile Navigation has to be simple and easy to manage with larger CTAs and readable font sizes for smaller screens
• A further consideration is the type of traffic that mobile drives; if it is primarily researching traffic and not converting traffic (as is the case with many mobile websites), serving the right kind of content to give mobile searchers the information they require is the most effective way to drive value in your mobile traffic
• AdWords takes into consideration how mobile-optimized your website is, i.e. is it responsive and designed with mobile in mind? This will ultimately affect your quality score for mobile traffic.

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Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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At its heart, off-page optimization is about building backlinks to your website and this practice is also known as link building. We do this because the higher quality backlinks you have from relevant websites, the more reputable your website is seen in your industry by search engines.

This is often the part that SEOs find tricky at first but with persistence and researching your competitors, it’s one of the ways to really significantly improve your SEO progress. You may not be able to directly control how external websites link to your site but you can influence them by creating great content and/or contacting them.

Off-page optimization requires some upfront work but is a more ongoing and never-ending activity. If you are at the top of your industry and stop acquiring backlinks, you may find that your competitors continue to build them and overtake you.

Open Site Explorer, Majestic SEO and Ahrefs are SEO tools that help when analysing both your own backlinks and competitors. They all offer a freemium model, which means you can get a free account and use some of the functionality for free.

• A backlink is an incoming hyperlink from one web page to another website
• One of your key goals as an SEO is to increase the number of backlinks to your site
• The text within the backlink is called anchor text and some relevancy through the text is passed
• A credible page with valuable content can earn dozens, hundreds and even thousands of backlinks

Not all backlinks are created evenly. Some will pass more ranking powers than others, which we will look.

Search engines, especially Google, are getting very good at detecting whether a backlink should add to your website’s reputation or not. Here are three keys to look out for:

• Topical backlinks that are relevant to your industry and are likely to bring in relevant referral traffic. So not only will you get an SEO boost but you’ll also get some great referral traffic.
• High authority and reputable websites will pass high levels of reputation and we’ll soon discover how you can measure authority.
• Authentic backlinks are earned on merit, rather than fake backlinks built purely for SEO. Search engines don’t like to be tricked and target sites building phoney links with a search engine penalty.

PageRank

“PageRank (PR) is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages.

According to Google, PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.

The underlying assumption is that more important websites are likely to receive more links from other websites. It is not the only algorithm used by Google to order search engine results, but it is the first algorithm that was used by the company, and it is the best-known.”

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PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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In this article, I will try as much as possible all that you need to know about search engines. So, whether you are a content writer or just an ordinary user, I will keep you abreast of all the information that you need to know. Just relax and make sure that you read this article to the very end.  Different search engines provide access to different audiences and user types e.g. Yahoo! users might be older or Bing users might use a specific type of mobile phone (e.g. Microsoft phones) as the default search engine is set to Bing.

This also varies in different locations, so your territorial targeting could influence which search engines to include in your media mix.

When you want your articles to rank, you need to think like your reader. You have to write with your audience in mind. You must write based on how you feel they will ask their question. Always start with your consumer and look at their consumer behaviour/purchase decision cycle. Here are some of what is going on in the mind of your readers when they are visiting the search engine page: 

#1 Identify a need or want

Before your audience visits a website, they already have a need. In order to ensure that your website comes up when your customers come to search engines to satisfy a need, you need to make sure that you always write your article as if you are trying to answer a question. It is very important. 

#2 Search for solutions

After your customers have identified a need, they will have to come online in order to look for a solution to their problem. Most times, when customers are looking for solutions. They will have to ask a question.

The problem here is that most of the people that are using a search engine to look for the solution will never go beyond the first page in their search.

That is why you have to ensure that your article dominates the first page on the search engine result page. Please note that immediately after your article presents itself, a prospect will try to establish contact with the organisation. 

#3 Evaluate Alternatives

Once you have identified organisations that can provide the services that you need, the next thing is to look at other ways that your issues can be resolved.

Also, it is expected that your solution provider will provide you with multiple options for you to choose from. You now have to choose the one that seemed best for you. At this stage too, it is expected that they will tell you the pros and cons of all the options that they have presented to you. 

#4 Decide to purchase

after the options have been presented, you need to now choose the date that you are going to make a purchase. At this stage, the responsibility of following up on the prospect will now be handed over to the sales department of the organisation.

It is the duty of the sales department to make the transaction happen at the end of the day. It is also at this stage that the organisation is supposed to reinforce some of the benefits that the prospect will derive from the transaction. 

#5 Purchase

After the prospect has made a commitment to purchase the product, he now has to move to the stage of actual purchase. at this stage, the organisation has to make sure that all products are delivered up to expectations.

They have to make sure that the product is delivered at the right place and at the right time. Doing this will boost the trust that the customer will have in the organisation. 

#6 Post-purchase evaluation

After the customer might have purchased the product and used the product, he needs to do an evaluation. The evaluation will allow the customer to know whether the product has achieved its purpose or not. This will also allow both parties to make the necessary adjustments if the product has failed to achieve its goal in one way or the other. 

Also, Search behaviour features in stages 2-6 of the purchase cycle make it a highly effective channel to tie in with naturalized purchase decision-making.

In addition, PPC began in the early 2000s as search engines became popular and as user habits, technology and business developed online. New features have been added to enrich the advertising formats but ultimately paid search consists of keywords, landing pages, and ad copy, and this has never changed.

Over the years new features and more advanced targeting options have been added to develop the AdWords suite beyond paid search ads. Now advertisers can run display, video, shopping and email ads through one advertising platform.

Reasons to use paid search include:

• Meet & align with business objectives: bringing active consumers to your site
• Quick access to the market: you can appear in the search results after just a few hours
• Mobile position #1: the PPC ad is the first search result users see on a mobile
• Additional advertising features: target specific locations and add ad extensions
• Tracking: link to Google Analytics and monitor spending, and ROI on KPIs
• Easily updated special offers/time-sensitive promotions: changes to copy are almost instant
• Leverage buyer/search intent: consumers are actively looking for your keywords/product
• Compete in the marketplace: stay up to speed with your competitors
• Fill gaps in organic optimization: quickly add keywords that don’t rank in the organic channelDo you enjoy this article, add Our Posts to your Reading List.

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Open Google Search Console (if you have access to it), and check the crawl errors report to see if you can see any site or URL errors. If there are URL errors, review what type of errors there are and whether they are for important web pages.

One of the most common types of errors is a “404 page not found”. This means that a URL used to exist but it doesn’t anymore. This could be that the page has been deleted or the URL has been changed. If the page has been deleted, sometimes it’s best to 301 redirect the old URL to the next most relevant page. Similarly, if a URL has been changed, the old URL should be 301 redirected to the new URL.

Soft 404 errors are strange because they often look like normal error pages, where a message says the page could not be found but rather than return a server response code of 404, they actually return a server response code of 200. A 200 response code tells search engines that everything is OK but in this case, it is contradicted by a page not being able to be found. The fix to this, it usually requires letting your web developer or technical person know and they can tweak the web server settings.

The best way to learn SEO is through practice and repetition. For this exercise, decide on a website that you wish to test out your on-page optimization skills on.  Pick 10 topics/landing pages to research, then decide on their best keywords and then outline the key on-page optimization elements. The reference URL below will take you to a Google spreadsheet where you can follow the on-page optimization template.

From there, you can:

• Download the spreadsheet (File à Download as), or
• Make a copy (File à Make a copy..) which requires you to be signed in to a Google account

You can use Open Site Explorer to benchmark your website against competitors. If you haven’t used a Moz product before, create a free community account:

You will now need to benchmark a website against three of its top competitors for key Moz metrics. You only need to enter the homepage URL of each site to record the homepage Page Authority, Domain Authority and Root Domain Links.

Review to see how far or close your website is from the competition and gauge how much extra work is required for off-page optimization success. The higher each metric is, the more likely it is to perform for off-page optimization.

By changing the Inbound Links filter, you get a better idea of how the whole domain is performing, specifically for backlinks that can pass PageRank.
What to do:

• Setting the Target to “this root domain” ensures backlinks are reported for the whole domain and not just the URL (e.g. homepage URL) that you enter
• Setting the Link Source to “only external” ensures that you only get backlink information and filters out internal links
• Setting the Link Type to “only follow” ensures that you’ll only see backlinks that actually pass PageRank and filter out those that do not

Then, review the incoming link and highlight the top three backlinks that you feel offer the most value.
When deciding on the best ones, bear in mind the page authority of each but also consider how relevant the backlinks are to the industry and whether they felt authentic or not.

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What is link building? There are various definitions online, but the best one I have found comes from Wikipedia, which explains link building as the process of attracting links to a website from other websites.

In simpler terms, link building is how you make sure that people can find your site when they look up specific keywords on search engines like Google and Bing.

What is Internal Link Building?

Internal link building is a component of search engine optimization that involves adding links within your website’s content and navigation.

Internal link building can boost your site’s search visibility by increasing its prominence in search engine results. It also helps ensure that all the pages on your site are easily found, ensuring higher quality traffic.

You can do internal link building yourself with just some time and patience or hire an expert to get it done for you.

What Are The 3 Types of Internal Links?

The three major types of internal links are; contextual, navigational, and hub. All three are important for getting traffic to your site, but if you want to get an advantage over your competitors you need to learn how to do them right. This is a summary of the three types of internal linking.

– Contextual linking is when you link to pages that are related to the one that visitors are on.

– Navigational linking points visitors in the direction of other pages they might be interested in based on what they clicked on or entered into a search engine like Google.

– Hub linking creates new entry points into your website from which people can go deeper into its content. The key to this type of linking is making sure it’s easy for users to find their way back out again.

Linking also helps make your site more scannable because it lets users jump around easily between different sections and topics. Think about using headings, subheadings, bullet points, and paragraphs to help organize your information.

It’s not enough just to have text; there should be some form of structure as well. Try starting with headers first before going any further so you know where your post will begin and end and where you’ll include graphics or images.

How Does Internal Linking Benefit Me?

Internal linking allows search engines to see every page on your site as relevant and important. Search engines like relevance, which means if your website is poorly linked internally, it could be at a significant disadvantage.

The more internal links you have on your site, the more pages you get indexed—and that is exactly what you want when trying to achieve success from an organic search engine ranking perspective.

How Do I Put Together an Effective Strategy?

If you’re familiar with content marketing, then you know that a successful strategy involves creating and sharing lots of content across various platforms.

Internal link building is a fundamental part of most campaigns because it helps improve your site’s rank in Google’s SERPs.

To implement a successful strategy, however, you have to know how to put together an effective one. Here are some tips for effective internal link building for SEO success:

1) Create content at least once per week

2) Include links back to other pages on your website or blog whenever possible. It will help boost the relevance of these pages when they show up in search results.

The more times a page appears in search engine results, the more weight Google assigns to its ranking.

In addition, by linking to your content from external sites like LinkedIn or YouTube, you can increase the credibility of those websites as well.

Finally, keep in mind that not all links should be considered equal. That’s why it’s important to strategically include links between different types of content such as blog posts, videos, infographics, and articles.

Doing so will give readers a better understanding of what’s being discussed and encourage them to visit the other pages on your site.

It also provides readers with additional information that may answer their questions before they even ask them.

And while this may seem like something that would work against improving your rankings, it has the opposite effect.

Creating a Map of Your Site

Internal links aren’t just important for link building; they play a crucial role in site structure and usability.

Getting your internal linking strategy down to a science will not only help your search rankings but will also help boost user experience and funnel more traffic to your website.

To start creating a map of your site, look at high-level pages or sections of content that are similar to one another, then make an educated guess about what pages would be useful to users who land on those specific sections.

Next, do some preliminary research on the topic to see if you can find out any popular keywords that people use when searching for information related to these topics.

If so, include them in your navigation bar (or other prominent areas) so users can quickly and easily get to where they want to go.

You can also create new content around these popular keywords and see how often people share it with their friends online. The more social shares you have, the higher your search engine ranking will be because Google likes websites with lots of social signals!

Internal Linking Tool

If you want to automate things, you can use Ahrefs. Ahrefs is a popular link indexing and analysis tool. By using its various filters, you can learn more about your top linking pages and competitors’ best-performing pages.

You can even copy these links and put them to work on your website if you want to try similar content strategies.

If that doesn’t work for some reason, simply reach out to influencers who have shared your competitors’ top-performing content to request they share yours instead.

These days it’s easier than ever to find the contact information of any given person with just a few clicks. A little hard work will yield impressive results!

Conclusion

Internal links make a website more user-friendly and help search engines crawl your site more effectively.

 

Search engine bots can’t see through URLs, so they won’t know to follow internal links on your site unless you tell them (i.e., via internal links).

 

Internal link building is therefore one of several strategies you can use to increase your website’s traffic, search engine rankings, and reputation.

 

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If you were to check your analytics, you would likely see that less than 10% of your content or products are responsible for about 100% of your traffic, sales, and conversions. Even if you have an e-commerce site, you are likely to see that your highest traffic and conversion pages are category pages and not individual products.

Focus on select, high-quality content, that assists a user through their education, conversion or buying process.

1. Adapt to the changes

Be flexible and adaptable. I’m cheating with this answer because I suggest that a person that’s new to a field like SEO should be willing to adapt to a changing landscape so that’ll apply to many areas.

SEO moves fast, and since a Google algorithm update can make traffic grow or nose dive, an SEO beginner should be ready to go with the flow and be eager to learn and test.

On a secondary level, an SEO beginner can make money in several ways. The options can be overwhelming once you develop a core set of skills. That said, you can adapt your skills of SEO to other areas.

For example, if you start with affiliate sites, you may discover that you prefer to help small, local businesses. So you can shift from one business model to another (affiliate marketing to local SEO), using your general SEO skills.

2. Keyword Golden Ratio

The Keyword Golden Ratio is the best way to find ultra-long-tail keywords that are under-served on the internet. The Keyword Golden Ratio is a keyword research concept I developed after combining ideas from some very smart people.

The idea is simple, but I made the formula accessible by making it simple and nearly foolproof.
It’s a data-driven way to find keywords that you can rank for in the top 25 results in Google, usually within hours after the page is indexed.

The ratio is this:
The number of Google results that have the keyword phrase in the title divided by the local monthly search volume, where the LMS is less than 250.

If the KGR is less than 0.25, then you should rank in the top 100 when your page is indexed.
You should still rank in the top 250 when the KGR is between 0.25 and 1. And it should be pretty fast.

It works for any industry or niche, and I get emails every week about people seeing success with the KGR.

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Did you know that YouTube has over 1 billion users each month? That’s almost 1 out of every 2 people on the internet, and it’s just one of many social media platforms that you can tap into when creating your video marketing campaign to promote your business or service, particularly if you have a product or service that lends itself to demonstration or explanation via video content.

As these statistics indicate, YouTube video marketing is worth exploring as part of your overall marketing strategy, and this article will explain some of the basics of how to get started.

#1 Use Your Target Keywords

One of the simplest, yet most important parts of Youtube marketing is to use your target keywords when you upload your videos.

YouTube indexes and ranks videos on their search engine with these keywords as a crucial element. If you want your video to go viral or rank highly in Youtube search results, make sure that they are packed with relevant keywords.

Using keywords such as tips or tricks will give your video a higher chance of ranking higher than other competitors if viewers also enter those terms in the Youtube search bar.

In addition, try inserting hashtags at the end of your description for even more promotion!

#2 Know What Works Best for Each Type of Content

With a little bit of research, you can figure out what kind of video works best for your industry. Figure out how long videos in your niche tend to be and match that length—too short or too long and people might not watch them.

Read up on what sort of content does well on YouTube—and then give that a shot. You’ll need to create something that isn’t too technical or niche if you want it to have broad appeal. Do some research before diving in.

That way, you can tailor the video accordingly. What do other companies produce? What’s the usual number of minutes per video?

Is there any technical jargon that would alienate potential viewers? You’ll need to answer these questions before getting started.

Once you’ve got all this information and have crafted an idea, get started! You may find success with one type of content but struggle with another so don’t be afraid to experiment and try new things!

#3 Ensure your videos are fully optimized

There are a few tips you should consider to ensure your videos are fully optimized. Always keep in mind that optimization is a processAlways keep in mind that optimization is a process, not an event. You will want to tweak each video as it performs.

Here are a few questions you should ask yourself before uploading your next video.

-Does the thumbnail image accurately represent the content of the video?

-Is there a clear call to action for viewers?

-Is there any text on the screen other than subtitles?

-Are captions available in multiple languages?

-What’s the length of the video and how many views have been generated by it so far?

-If I were a viewer, would I subscribe to this channel based on this one video alone?

-How can I use annotations and cards effectively within my YouTube Channel?

#4 Choose the right format for your content

There are many formats for videos on YouTube, such as explainer videos, product demos, interviews, tutorials, vlogs, and commercials. While you can mix these styles within a single video, each of them should be marketed to reach different kinds of viewers and increase your number of subscribers.

The first thing you need to decide is whether you want your videos to entertain or inform your audience—this will help determine what kind of video style works best for you.

If you have an interview with an expert in the field, then it might make sense to have a format that looks more like TV news. If it’s a tutorial or how-to video, it might make sense to use stop motion animation.

It’s also important to keep the length of your video manageable—most people wax have short attention spans so if they’re not hooked by 10 seconds, they’ll click away. It’s also helpful to think about who you’re trying to reach and tailor your content accordingly.

It would make sense for a company selling pet products to upload videos of animals playing with their toys while someone making makeup tutorials could show women wearing their cosmetics at home in front of a mirror, as well as tips on how to apply them correctly.

#5 Understand Retention Metrics

There are a few key metrics that you should be paying attention to when it comes to marketing your videos. The first is retention, which tells you how many people watch at least 50% of your video.

A low retention rate might mean that people lose interest in what you’re promoting or your video isn’t very interesting.

On the other hand, if people stop watching before the end of your video, then they may not like what they see and it could be for some reasons.

They might have been expecting something different than what was delivered on the video or they simply didn’t find anything that interested them.

If your retention rates are really low, there are a couple of things you can do to improve them: create more engaging content, use a better thumbnail image, promote your videos better on social media platforms like Facebook and Twitter, etc.

#6 Get Influencers To Promote For You

Now that you have created a viral video, it’s time to promote it. Start by building relationships with people in your industry who have large followings.

Many of them are looking for ways to stay relevant and will be eager to share your content if you ask.

If they agree, start spreading your message through their audience via social media and email, but do not be afraid to cold call and email random people on YouTube who might be interested too.

If they are not the right person, ask how you can connect with someone else at their company or what steps you need to take next to grow your channel.

Do not just stop there! Networking is one of the most important aspects of any successful business so keep going until you get enough traction.

#6 Utilize your YouTube statistics

Do you spend a lot of time watching YouTube videos? Have you ever thought about utilizing these statistics for marketing purposes? Well, now you can.

There are tons of YouTube influencers who have millions of subscribers and views. If one is willing to promote your product or service, it may prove beneficial in increasing sales.

You can offer them incentives or pay them a certain amount if they can increase traffic on your website, which will directly affect your sales.

#7 Share your new video on Social Media

Post your video on Facebook, Twitter, Reddit, and other social media platforms your target audience uses regularly.

By sharing links with friends, family, and colleagues (and adding hashtags like #videomarketing) you have an opportunity to get noticed by people outside of your network.

This is what can lead to viral success!

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PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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In my previous articles, I have looked at some of the facts that you need to consider when it comes to website hosting. In this article, I want to look at some common mistakes when building an e-commerce website. Follow me as we are going to look at some of these mistakes in this article.

 
Now the mistakes…
#1 Ineffective search engine
One of the common mistakes that can be made when building an e-commerce website has to do with poor website navigation which can negatively affect user experience on the website.

Most times, when websites categories are poorly arranged, it might lead to a situation where users find it difficult to find what they are looking for. This will negatively affect search engine ranking for such websites.

 
#2 Poor technical supports
At times, e-commerce website developers can also make the mistake of using technology that they will not be able to support.

This might also affect the level of support that they can also provide for their users.

When you are giving technical to your e-commerce website in-house, you have to make sure that you are using technology that is not difficult for you to support.

[embedyt] https://www.youtube.com/watch?v=Tz781265blA[/embedyt]
 
#3 Not suggesting related products
At times, one of the factors responsible for repeat purchases on e-commerce is when such websites have the capacity of suggesting related products.

You have to make sure that the Algorithm used in the development of the website is able to suggest related products to users.

This will increase the conversion rate on your website and boost the organization turnover at the end of the year.

 
#4 Complex checkout process
One of the major reasons for cart abandonment has to do with the complex checkout process.

Most times, when it becomes so difficult for customers to pay for products or find products that they are looking for, they will definitely have no option other than to abandon the website and look for another website where they can easily find the product that they are looking.

This might force them to abandon product(s) that they are planning to purchase on your website.

 
#5 Lazy loading
Also, it is a well-known fact that an average web surfer is impatient when it comes to website loading time. Some have argued that a good website should load in five seconds.

Therefore, no matter how heavy a website is, you have to make sure that your website loads on time. This will definitely increase the conversion rate on the website.

 
#6 Poor categorization
Another mistake that can be made when it comes to e-commerce website development has to do with a poor categorization of your website.

At times, when products are not properly grouped on a website, it may lead to a situation where some products are not discovered. You have to make sure that products are properly grouped so as to increase the conversion rate on your website.

 
#7 Non-compatibility
In one of my articles where I talked about website testing, I actually mentioned it that you should try and open your website from all available browsers and make sure that they are loading properly.

You should also pay attention to how your website loads on mobile phones. This will help you to increase users experience most especially for mobile users.

 
#8 Un-enlargeable image
Also, the use of small images is good for websites and e-commerce websites. You need to be conscious of the type of image that you are using on your website.

You have to make use of small images that can be enlarged so that users can be able to see all the visible features of your products before they actually purchase that product.

 
#9 Inconsistent product information
Also, you should understand that one of the reasons why users abandon carts is due to incomplete and inconsistent product information.

If users are not able to get all the required information that they need in order to decide on whether to purchase a product or not, they might be forced to abandon that product. You need to make sure that information is short, simple and complete.

 
#10 Un-highlighted benefits
Also, one of the other reasons why people abandon carts on e-commerce is when the website owner fails to highlight some of the benefits of buying that product.

You have to state the benefits that your customers stand to get when they purchase that product from you. If some of these benefits are not highlighted, it may force your customers to abandon their carts.

 
#11 No visible contacts
Another, mistake that is common to e-commerce website owners is when the contact details of the owners are hidden from users.

Your users are more interested in what happens when there are issues with the products that they are purchasing from you.

If users are not convinced about your identity and your genuineness, they might be forced to restrict you from transacting business with you.

 
#12 Clumsy pages
Also, when it happens that you did not create a separate page for each of the products that you are selling, you may be missing out on customers.

You need to ensure that each product has a page. The Page should also explain all that customers have to know about that particular product. This will sustain customers’ interest in your products and services.

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PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too

OUR MISSION

To create well-reached contents that will increase the intellectual prowess of our readers. 

OUR VISION

To become a reference point in the blogging space by the year 2030. We want to be among the first 30 blogs in Nigeria. 

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PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

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When I first started out as a Blogger, one of the slang that is very common is: Content is king. The great Bloggers of then will continue to hammer it that content remains the most important thing when you want to make it in Blogger. I also want to agree that most of the people that actually abandoned their blogs had problems with content and monetization. In this article, I want to look at four major importance of web content to bloggers, Developers and content creators. Follow me as we are going to look at this together in this article.

What a Web content is…

Web content is the information about a product or service that makes up a website. They are articles, texts, graphics and videos that can be found on a website that explains more about particular products or services.

Please note that text-based information is always the main content that explores all the features/ solutions associated with a particular product or service on a website. Most content developers that want to sell products and services will always adopt the use of text-based content. Although attention is now drifting towards video content as a means of engaging those who might be interested in what the website has to offer.

You should also understand that content can come in different forms such as words, pictures, videos, images, sound and animation among others.

Importance of web content…

#1 Conversion

Content is the information that an organization provides about its products and related offers to the visitors for making online purchases and orders. Most times, apart from a referral, it is the content that the users found about a particular product they are looking for that will determine whether they are going to purchase that product or not. Therefore, the content that you have presented to your users who visit your website will assist in convincing them to purchase your product or services. It will also enumerate some of the reasons why your website is the best place to purchase such products or services.

#2 Attraction

Also, when you have a blog associated with your website or you are the type that likes to provide answers to questions that users might want to ask about products and services that you will have to offer, you will observe that you will start getting traffic from search engines. When users have questions, they will always think of search engines as the best place where their questions can be answered. If you can develop content on your website by providing answers. You will observe that you will start getting organic traffic to your website.

#3 Ranking

Also, you need to understand that good content is one of the essential factors when you want to rank higher on search engines. I have said it in one of my articles that the number of contents that you have posted on your blog or website will determine the amount of traffic you will be getting from search engines. If you are the type that always posts content regularly, you will observe that you will start getting more content from search engines.

#4 Adverts and Marketing

When you have attractive content on your website or blog, it will attract advertisers and other marketers to your website. If marketers and advertisers observe that more people are coming to read your posts, they will definitely approach you for an advertising opportunity. Also, when you also want to advertise your products and services in the future, the content that you have on your website will determine the direction in which you are going to go in order to attract your target audience.

7 Components Of Information Architecture

In my previous article, I have looked at some of the elements of content writing that you should be aware of. In this article, I want to talk about something different. I want to talk about all that you need to know about components of information architecture for content writers. Follow me as we are going to look at that in this article.

What is information architecture…

Information Architecture can be seen as a method of developing a plan and structure for the information that the website will contain. This allows you to plan how you are going to manage content on your website as well as the arrangement of the contents in such a way that users can find what they are looking for on such a website. Please note that the information architecture will allow you to understand how you are going to label and index a website. This will determine the exact locations where contents will be placed on your website.

Information architecture for a website can allow you to take three main decisions…

#1 Accommodating future growth

The very first thing that information architecture will allow you to do is that it will allow you to plan for the future of your blog or website. It will allow you to determine the resources that you need in order to accommodate the future growth of your website. Just imagine when Facebook or Twitter started, I do not want to believe that they started the way I started my blog. The reason is that they have a future goal that is bigger than mine. Zuckerberg was building a platform that is expected to accommodate people from across the globe. Therefore, they are busy investing in Data Centres to accommodate those contents.

#2 Website structure

Also, it will also allow you to make decisions about your website structures for the website. It will require you to sit down and determine the type of content that you will be pasting on your website. You need to decide whether your website will contain texts or videos or a combination of both.

 You need to understand that when you are uploading direct videos on your website, it will occupy more space and it will be more expensive to sustain such if you do not have the required capital to sustain it. That is why you need to plan it well so that you do not start a project that you cannot finish.

#3 Type of content

When it comes to information architecture, you need to decide on the type of content that you want to host on your website. Just like I said earlier, the type of content that you desire to place on your website will determine how your content will be structured. At times, this will also determine where your content will be hosted.
 

Now the components…

#1 The sitemap

First and foremost, you have to determine the sitemap of your contents. This is one of the elements that will determine how the entire content will be arranged. The sitemap is a high-level diagram that shows the hierarchy of your website. Also, the sitemap has the ability to assist both humans and spiders to navigate your website and understand it better.
 

#2 Annotated Page Layouts

These are used to provide website directions for the website designer who uses a page layout for the website. This will determine where the Pages and Tabs are placed on your website so that users can easily find what they are looking for on your website.
 

#3 Content matrixes

This counts the number of pages in the system and also identify the web page content. This shows how the contents are arranged and linked together so that users can easily find what they are looking for on your website.
 
 

#4 Page Templates

The page element is one of the important components of information architecture for a website. It defines the layout of common page elements. The Page template will show determine where vital content will appear on a website.
 

#5 Personae

The information architecture of a website will always make use of a user personae when the structure is being determined. This will assist the Website Developer to determine user accessibility. It will help to determine whether important information is easy to locate on a website or not. At times, some of them go as far as conducting dummy signup so as to understand the challenges users can face when they are signing up on the website.

#6 Storyboards

It is also possible at times that Website Developers will adopt the use of storyboards when they are creating websites. Storyboards can allow the website developer to create 3D Stories that will walk users through the entire workings of the website. This will allow them to make their own inputs so that the entire process can satisfy all stakeholders at the end of the exercise.

#7 Prototypes

These are the models of the systems which brings information architecture to life. Most times, you may have an imaginary website or real website that you are following in order to create your own ideal website. This will give you something to work with so that you will have a perfect website at the end of the whole process.  Please note that the prototype will remain the minimum standard expected for the website. You will not want to create anything that falls below the standard you have chosen. It can only get better.

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Action Point

PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.

CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too

OUR MISSION

To create well-reached contents that will increase the intellectual prowess of our readers. 

OUR VISION

To become a reference point in the blogging space by the year 2030. We want to be among the first 30 blogs in Nigeria. 

Official Social Media Pages for crmnuggets.com

Join Our Telegram Channel: CRMNUGGETS

Twitter: @cehnigeria
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