Here are some of the facts you should understand about Remarketing In Advertising Campaigns.
Remarketing lets you show ads to people who have previously visited your website, watched your YouTube content, or used your mobile app. It allows you to re-engage with them as they visit sites on the GDN or watch videos on YouTube.
For example, when a visitor leaves your website without buying anything, remarketing helps you re-engage with them by showing them your ad as they go to other sites. You can target them with specific focused messaging or choose to upsell additional products and services to existing customers.
You can also remarket to users who have watched your videos, with further video ads.
Similar audiences
A customer audience solution, Similar Audiences allow you to create a list of new users, based on a list of existing users.
When you create Similar Audiences you can show ads to audiences who are similar to those in your remarketing lists or video viewer lists – these similarities are based on shared traits in their online behaviour.
You can base your Similar Audiences on your past visitors remarketing list to help effectively broaden your reach to interested users or you could use a list of converted users to potentially more of your ideal customers.
You will add Audience targeting at an ad group level. If you want to try a number of targeting methods and compare their performance, it would be recommended you create a unique adgroup for each audience targeting method:
1. Start by selecting the campaign and ad group you’d like to add audience targeting to. 2. Click the Audiences tab. 3. Click +Targeting, click Edit Audiences and select “Targeting” 4. In the Audiences dropdown menu, choose the type of audience you want your campaign to reach. Choose from Affinity audiences, Custom affinity audiences, In-market audiences, Remarketing lists, Video remarketing lists:, Customer email lists: and Similar audiences. 5. As you select the audiences you want to add they’ll appear in the “Selected” column. 6. Finally, click Save and continue.
As said earlier, contextual targeting refers to the ‘Where’ – where you want your ad to be shown. Contextual targeting is the process of matching your ads to the content of a website. Or in the case of advertising on YouTube, the theme or topic of the video content or channel. In using contextual targeting, you are deciding where you want your ad to appear based on the content it will be surrounded by.
You can target your ads based on content in three ways:
Content keywords: This allows you to effectively target your audience through the video content they are watching, the search terms they enter on YouTube.com, or on Display Network keywords within the content of a website.
Topics: Lets you reach a broad range of videos, channels, and websites related to the topics you select.
Placements: Allows you to choose specific YouTube Channels, YouTube Videos, websites across the internet or mobile apps that you would like to show your ad on.
If you choose to target by keywords, there are some factors to keep in mind:
First, choose words and phrases relevant to your products and services. Just like keywords in Search, AdWords will essentially create a topic around these keywords (though there is no way to know what that theme is) and match that to a website, webpage or app with the same or similar theme.
It is important to note that it is vital that you tightly structure your keywords by theme in order to be relevant for correct matching. Do not use Broad match keywords and preferably not Phrase match keywords as this will lead to the structure being too loose and your ad showing on non-relevant websites.
Ideally, it is advised to use keywords in a display campaign very cautiously and with discretion as they can be inaccurate.
Similar to keywords, targeting by topics lets you place your Google ads on website pages about the topics that you choose.
It tells AdWords what topic you want your ad matched to and not the system automating its own topic around your keywords, this allows for a more precise form of targeting.
For example: By targeting the “Adventure travel” topic, you enable your ad to be shown on a website that includes content about adventure travel or related topics.
Targeting on Keywords or Topics by themselves will allow you to quickly reach a wide audience or generate more traffic to your website and your ad will be placed on websites with relevant content. This will allow you to reach an audience that is potentially interested in your product or service.
Topic targeting will typically give you high impressions and a low CTR and conversion rate but can be useful for awareness-driving and upper-funnel activity.
To add Topic targeting to your campaigns, begin in the same way you started added targeting to your Ad groups.
1.First, choose the Topics tab below Audiences and Demographics. 2.Click the pencil icon to add targeting. 3.From the drop-down menu, select “Add topics”. 4.Choose as many topics and sub-topics as you like. Any topics and sub-topics you have added will appear in the “Selected” column. 5.Click Close and then Save.
With placement targeting, when we say placements we are referring to a website or specific video on YouTube. We can also refer to automatic placements, where the system automatically displays your ad, or managed placements where you manually select to display your ads.
Placement targeting involves choosing the website on the Display network, or YouTube video, where you want your ad to be shown. These can be websites that your customers visit and or YouTube content related to your product or services (managed placements).
You don’t need keywords for placement targeting and the system will only look at your managed placements when looking at which site to place your ad. You can target an entire site or specific pages on the site, similarly, you can target a list of specific YouTube videos.
To add placement targeting in the Google Ads interface: 1. Click Placements from the left sidebar. 2. Click the + button. 3. From the drop-down menu, select “Add placements”. 4. Type in the name or URL of the placement where you’d like the ads in your ad group to show. 5. If you’d like to add multiple placements at once to your ad group, click the “Add multiple placements at once” link at the bottom of the box. 6. Click Close and then Save to add the placements to your ad group.
You can refine your campaign by combining contextual and audience targeting at the Ad group level. For example, if you sold a compact digital camera, you might want to target users that have an affinity for travel and who are visiting a popular travel photography blog to raise awareness of your product.
If you don’t add a targeting method to an ad group, the only restrictions to where your ads can show are by the campaign and account settings. This means your ads can run anywhere on the web, across the Display Network and YouTube, within your campaign and account settings and will result in not receiving a good ROI. So it is worth applying at least one of these targeting options, if not both, in some form.
Groupon combined both behavioural, contextual and location targeting and aligned their ads with their offer categories to show the most relevant ads to new potential customers. This meant they had rich data about what their target audience liked, and they could place their ads in highly relevant placements, for example promoting family activities for parents or recipe-related ads for foodies.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
This article talks about how to measure URL PageRank. Moz and Ahrefs are popular SEO tool providers who supply metrics that mimic how PageRank may be calculated and estimates the value of how reputable a page and domain is.
Moz’s Open Site Explorer offers:
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
Ahref offers:
URL Rating(UR) measures the strength of a target URL’s backlink profile and the likelihood that the URL will rank high in Google. UR is measured on a logarithmic scale from 1 to 100, with the latter being the strongest.
Domain Rating (DR) shows the strength of a given website’s overall backlink profile.
DR is measured on a logarithmic scale from 1 to 100, with the latter being the strongest.
Social media links, e.g. from Facebook and Twitter, are sometimes known as social signals and there is a debate on whether they act like regular backlinks or whether they help with SEO at all.
At the moment the general consensus is that they don’t act like regular backlinks and do not pass reputation directly. This may be because it’s hard for search engines to detect a strong enough signal in all the social media noise although that’s not to say this stance may change in the future. Also, many of the social media links contain “nofollow” attributes which means PageRank isn’t passed.
However, social media often helps SEO in an indirect way and can play an important role. The more followers you have on social media, the more “eyeballs” will see the content that you post. Some of these people may have websites and may decide to link to your websites, so you can earn regular backlinks through social media. Others may decide to re-share your content, which in turn gets more publicity and increases the chance of receiving further backlinks.
Open Site Explorer is a tool provided by Moz and allows you to research where a website has got its backlinks from. This may be the site you look after, a competitor or any other site that you wish to research.
The backlinks are ordered by Page Authority, so according to Moz, you should get the most important ones first.
Open Site Explorer is great for beginner to intermediate backlink analysis. Ahrefs and Majestic SEO are better for more experienced SEOs because they have a larger and more thorough index of backlinks. Bear in mind, that although very useful, these tools are likely to be a simplified version of what Google sees and uses.
We’re now going to do a mini SEO technical audit. It involves having a website in mind, copying the homepage’s URL and also finding a relatively new webpage e.g. a recent blog post page.
This will help to make sure search engines can see your content, have chosen to index it and that the pages are considered search engine friendly.
The quickest way to check if a URL has been indexed is by checking if the current version of it is stored in a search engine.
In Google, you do this by:
Entering “cache:” plus the URL you wish to check in the address bar or in a Google search
It’s important to not include any spaces, e.g. cache:https://digitalmarketinginstitute.com
Check if both URLs have been indexed using the cache command:
This includes the homepage URL and a newly created page’s URL
Make a note of the time and date each was indexed
If you get a 404 page not found, this is a sign the page has not been indexed yet. If your page has not been indexed, make sure it is linked to other pages on your website and you can submit it to Google using “Fetch as Google” in Google Search Console.
Using the Google Mobile-Friendly Test, enter both URLs you wish to test to see if they are acceptable for mobile. Hopefully, your web pages will pass the first time. If not, review the issues of what hasn’t passed. Issues could include the text being too small, slow page load speed, or resources being blocked by Google. If you are not very technical and have not passed the test, you may need to run this past your web developer.
Using the free Pingdom website speed test, enter both URLs and select the closest test location to where the website is based. Check to see if the web pages load in under two seconds. If it doesn’t scroll down to find out issues of what is holding the website back.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Sometimes ago, Google introduced a condition that all websites must fulfil in order to rank on websites. They are to have SSL installed on their websites. They are to install SSL certificates also known as https on their websites.
Most Bloggers and website owners, do not really know how to go about installing SSL Certificates on websites. Let us look at how that can be done on websites. Follow me as we are going to look at that in this article.
The secure Socket Layer is a security protocol that defines a set of standards for encrypting communication between a server and a client. When it comes to encrypted connections, SSL certificates are used to secure connections that are being sent over a network. It will ensure that data sent through and to customers are secured.
CSR happens to be an encrypted body of text. It includes encoded data related to your business and its domain name. This are information about some data that are related to your website.
This information includes common name, organization, unit, and serial number, among others, which are included in a CSR for a domain.
#2 Purchase your certificate Also, the next step that you need to follow has to do with purchasing a certificate. You need to evaluate certificate issuing authorities and the services provided by them.
You need to purchase a certificate as per your business requirement. Make sure you are not going for offers that will not be too costly for your organization. You need to just purchase only what you need when it comes to SSL certificates.
#3 Validate and process your certificate
Before issuing an SSL, the Certificate Authority issuing authorities and service provided by them. You need to go for the exact service that will really make a lot of sense to you. You consider the company name and domain name among others.
Also, a confirmation email with the download link will be sent to your email address after the verification process is complete.
You need to follow the instructions provided in your email and download the certificate.
#4 Install your certificate
Also, before installing the SSL certificate, you need to make a copy and store your certificate in an external device.
You need to install your certificate on the server along with the other two intermediate certificates provided by the Certificate Authority.
The installation process for an SSL certificate varies based on your web server. ( Apache, tomcat, IIS among others).
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Electronic Payment Concepts: What You Should Know (+Examples)
In my previous articles, I talked about some of the factors to consider when you need to design e-commerce websites. In this article, I want to look at the five modes of electronic payment concepts. Follow me as we are going to be looking at that in this article.
What is an electronic payment?
Electronic payment facilitates payments over the internet. It allows the user who is located on one side of the internet to make payment to another user who is located on another part of the globe to make payment without having to visit the user’s office.
There are some benefits that are associated with electronic payments. Some of these benefits include:
#1 Improve security
With electronic payment and considering some of the modes that are adopted by some of the websites, it is very easy to make payments without compromising the security of your data. For instance, when you are using PayPal, you can actually make a payment with your email address without releasing your card information to third parties.
#2 Increase efficiency
Without the idea of using electronic payment, it would be seemingly difficult for e-commerce websites to function. Even, companies that are not online-based are embracing the use of electronic payment in order to increase payment options. The electronic payment provides an alternative for organizations to receive payments for products and services. It makes organizations more efficient.
#3 Improve customer convenience
In addition, electronic payment also goes a long way in improving customers’ convenience. Gone are those days when you would expect customers to visit your office before they can have access to your products and services. Electronic payment will allow customers to pay for products and services without leaving the convenience of their homes.
The five modes…
Here are the five modes of electronic payments…
#1 Electronic Fund Transfer
This is a computer and internet-based method to instruct financial institutions to transfer money from one account to another account. This is always done in a matter of minutes no matter the location of the recipient of such fund.
#2 Electronic Data Interchange (EDI)
Electronic Data Interchange is a set of standards for structuring the information that is to be electronically exchanged between and within businesses, organizations, government entities, and other groups.
An EDI message contains a string of data elements, each of which represents a singular fact, such as a price and product model number, and is separated by a delimiter.
#3 Internet Open Trading Protocol
This is an interoperable framework for Internet commerce that makes all electronic purchase transactions consistent for customers, merchants, and other involved parties, regardless of the payment system.
#4 Secure Electronic Transaction (SET)
This is a set of communication protocols for securing financial transactions over the internet. This uses Data Encryption Standard and RSA encryption mechanism to encrypt sensitive financial information during transmission.
#6 3-D Secure
This provides an additional layer of security during online credit and debit card transactions by authenticating a cardholder’s identity at the time of purchase.
This is adopted by Visa, Mastercard and Mastercard SecureCode, JCB international as JSecure and American Express as SafeKey.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
QUESTION 861 Why is tailoring required in a project?
A. Because a one-size-fits-all approach avoids complications and saves time B. Because every project is unique and not every tool, technique, input, or output identified in the PMBOK Guide is required C. Because tailoring allows us to identify the techniques, procedures, and system practices used by those in the project D. Project managers should apply every process in the PMBOK Guide to the project, so tailoring is not required.
QUESTION 862 What should a project manager do to prepare a risk management plan in a project with a lot of technical uncertainty?
A. Get expert judgment B. Count on personal experience C. Ask project sponsors D. Delay the project until technical uncertainty is clarified
Correct Answer: A
QUESTION 863 The project manager is creating the communications management plan. Which group of inputs is required to begin?
A. Work performance reports, change requests, and risk register B. Work performance data, project documents, and stakeholder engagement plan C. Project charter, project management plan, and project documents D. Work performance data, stakeholder register, and team management plan
Correct Answer: C
QUESTION 864 A project manager is working on an estimate. The project team is estimating each work package and then finding the total of all the work packages. Which technique is using the project manager?
A. Three-point estimating B. Parametric estimating C. Bottom-up estimating D. Data analysis
Correct Answer: B
QUESTION 865 What are the project management processes associated with project quality management?
A. Plan Quality Management, Manage Quality, and Control Quality B. Plan Quality Management, Manage Quality, and Cost of Quality C. Manage Quality, Customer Satisfaction, and Control Quality D. Customer Satisfaction, Control Quality, and Continuous Improvement
Correct Answer: A
QUESTION 866 Which of the following are inputs for the Plan Quality Management processes?
A. Quality metrics, project documents, and financial performance B. Quality management plan, project documents, and quality metrics C. Project management plan, project documents, and organizational process assets D. Project management plan, quality metrics, and project documents
Correct Answer: C
QUESTION 867 A project manager is working on the communications management plan. Which of these documents are inputs to consider?
A. Stakeholder engagement plan and organizational process assets B. Project schedule and stakeholder register C. Quality management plan and risk register D. Basis of estimates and scope baseline
Correct Answer: B
QUESTION 868 When developing the project schedule, a project manager uses decomposition and rolling wave planning techniques in this process:
A. Develop Schedule B. Define Activities C. Define Scope D. Collect Requirements
Correct Answer: B
Explanation: In agile projects, DECOMPOSITION is Tool and technique of define activities, create WBS. You have subdivided the work package into smaller manageable components of schedule activities which is decomposition. Decomposition was used to create WBS process, if u further decompose WBS package you get schedule of activities.
Rolling Wave Planning is one of the techniques in the ‘Define Activities’ process under Project Time Management.
QUESTION 869 Which set of activities should a project manager use as part of the Develop Team process?
A. Training and establishing ground rules B. Networking activities and estimating team resources C. Conflict management activities and tracking team performance D. Recruit new team members and training
Correct Answer: A
QUESTION 870 A project manager needs to demonstrate that the project meets quality standards and success criteria. For that reason, the project manager is defining the quality objectives of the project, the quality tools that will be used, and quality metrics for the project deliverables.
Which process is the project manager executing?
A. Manage Quality B. Plan Quality Management C. Control Quality D. Plan Scope Management
Correct Answer: B
QUESTION 871 The project manager is dividing the project scope into smaller pieces, and repeating this process until no more subdivisions are required. At this point the project manager is able to estimate costs and activities for each element.
What are these elements called?
A. Project activities B. Work packages C. Planning packages D. Project deliverables
Correct Answer: B
QUESTION 872 Which two processes should be used to influence costs in the early stages of a project?
A. Estimate Costs and Determine Budget B. Plan Cost Management and Estimate Activity Durations C. Control Quality and Control Costs D. Plan Stakeholder Engagement and Plan Communications Management
Correct Answer: A
QUESTION 873 Which statement is related to the project manager’s sphere of influence at the organizational level?
A. A project manager interacts with other project managers to detect common interests and impacts their projects.
B. A project manager facilitates communication between the suppliers and contractors on the project. C. A project manager considers the current industry trends and evaluates how they can impact or be applied to the project. D. A project manager may inform other professionals about the value of project management.
Correct Answer: D
QUESTION 874 A project manager is working in an environment where requirements are not very clear and may change during the project. In addition, the project has several stakeholders and is technically complex.
Which strategies should the project manager take into account for risk management in this environment?
A. Occasionally identify, evaluate, and classify risks B. Review requirements and cross-functional project teams C. Include contingency reserves and update the project management plan frequently D. Frequently review incremental work products and update the requirements for proper prioritization
Correct Answer: A
QUESTION 875 When managing costs in an agile environment, what should a project manager consider?
A. Lightweight estimation methods can be used as changes arise B. Agile environments make cost aggregation more difficult C. Agile environments make projects costlier and uncertain D. Detailed cost calculations benefit from frequent changes
Correct Answer: A
QUESTION 876 A project stakeholder is requesting changes to the project plan. Which process group addresses this?
A. Initiating Process Group B. Planning Process Group C. Executing Process Group D. Monitoring and Controlling Process Group
Correct Answer: D
QUESTION 877 The project manager is working with some functional managers and stakeholders on the resource management plan. Which elements may be included in this plan?
A. Team values, team agreements, and conflict resolution process B. Conflict resolution process, communication guidelines, and meeting schedules C. Team roles and responsibilities, team management, and training plan D. Resource requirements, resource assignments, and team performance assessments
Correct Answer: C
QUESTION 878 The project team is inspecting the completed project scope to determine if the requirements have been satisfied. What is the result of this inspection?
A. Accepted deliverables B. Planning packages C. Verified deliverables D. Work packages
Correct Answer: C
QUESTION 879 Which is the main benefit of managing and tailoring strategies in the Stakeholder Engagement process?
A. Increased support and minimized resistance from stakeholders B. Increased performance of the project team C. Maintenance of stakeholder satisfaction because costs and scope are under control D. Updated project documents, as requested by stakeholders
Correct Answer: C
QUESTION 880 A project manager can choose from several techniques to resolve conflicts between team members.
Which technique can result in a win-win situation?
A. Collaborate/Problem Solve B. Compromise/Reconcile C. Smooth/Accommodate D. Withdraw/Avoid
Correct Answer: A
QUESTION 881 Which is the correct hierarchy in a project environment, from most to least inclusive? A. Projects, portfolios, then programs
CAPM 459 B. Portfolios, programs, then projects C. Portfolios, projects, then programs D. Projects, programs, then portfolios
Correct Answer: B
QUESTION 882 Company A’s accountant sends notification about a change in the company’s tax classification. Why would a project have to be initiated?
A. To change business and technological strategies B. To improve processes and services C. To meet regulatory and legal requirements D. To satisfy stakeholder requests
Correct Answer: C
QUESTION 883 During which process of Project Cost Management does a project manager produce the cost baseline?
A. Estimate Costs B. Control Schedule C. Determine Budget D. Develop Project Charter
Correct Answer: C
QUESTION 884 With regard to a project manager’s sphere of influence in a project, which of the following does the project manager influence most directly?
A. Suppliers B. Customers C. Governing bodies D. Project team
Correct Answer: D
QUESTION 885
Which is a major component of an agreement?
A. Change request handling B. Risk register templates C. Lessons learned register D. Procurement management plan
Correct Answer: D
QUESTION 886 The features and functions that characterize a result, product, or service can refer to:
A. project scope B. product scope C. service scope D. product breakdown structure
Correct Answer: B
QUESTION 887 Which of the following is an output of the Perform Integrated Change Control process?
A. Cost-benefit analysis B. Updated project charter C. Approved change request D. Multicriteria decision analysis
Correct Answer: C
QUESTION 888 A project using the agile/adaptive approach has reached the Project Integration Management phase. What is the project manager’s key responsibility during this phase?
A. Defining the scope of the project B. Building a collaborative environment C. Creating a detailed project management plan D. Directing the delivery of the project
Correct Answer: B
QUESTION 889 Which of the following conditions should the project manager consider when working on the scheduling for an adaptive environment?
A. Defining, sequencing, estimating activity durations, and developing a schedule model are so tightly linked that they are viewed as a single process. B. The detailed project schedule should remain flexible throughout the project to accommodate newly gained knowledge. C. An iterative scheduling and on-demand, pull-based scheduling will be required. D. To address the full delivery schedule, a range of techniques may be needed and then need to be adapted.
Correct Answer: A
QUESTION 890 If you established a contingency reserve including time, money, and resources, how are you handling risk?
A. Accepting B. Transferring C. Avoiding D. Mitigating
Correct Answer: A
QUESTION 891 What is the purpose of the project management process groups?
A. To define a new project B. To track and monitor processes easily C. To logically group processes to achieve specific project objectives D. To link specific process inputs and outputs
Correct Answer: C
QUESTION 892 In an adaptive project environment, which action helps the project manager ensure that the team is comfortable with changes?
A. Having control over the planning and delivery of the products without delegating decisions B. Giving access to information to the team and frequent team checkpoints C. Selecting different team members to take the project manager role during reviews with stakeholders D. Asking the control change board to approve changes before notifying the team
Correct Answer: B
QUESTION 893 Which tasks should a project manager accomplish in order to manage project scope correctly?
A. Define, Validate, and Control Scope; Control Schedule; Control Costs and Manage Stakeholder Engagement. B. Collect Requirements, Define Scope, Create WBS, Develop Schedule, and Manage Stakeholder Engagement. C. Plan Scope Management; Collect Requirements; Define, Validate, and Control Scope; and Create WBS. D. Define, Validate, and Control Scope; Control Costs; Manage Stakeholder Engagement; and keep budget under control.
Correct Answer: A
QUESTION 894 What should the project manager use to evaluate the politics and power structure among stakeholders inside and outside of the organization?
A. Expert judgment B. Interpersonal skills C. Team agreements D. Communication skills
Correct Answer: A
QUESTION 895 Which of the following can a project manager use to represent defined team member roles in a group of tasks?
A. Work breakdown structure (WBS) B. Responsibility assignment matrix (RAM) C. Organizational breakdown structure (OBS) D. Resource breakdown structure (RBS)
Correct Answer: B
QUESTION 896 Which is an example of leveraging evolving trends and emerging practices in Project Integration Management?
A. Hybrid methodologies B. Risk register updates C. Outsourced project resources D. Reliance on lessons learned documents
Correct Answer: A
QUESTION 897 Which is the best way for a project manager to ensure efficient and frequent communication with management and stakeholders in an agile/adaptive environment?
A. Post project artifacts in a transparent fashion and engage stakeholders on a regular basis. B. Make surveys among the stakeholders and meet with the team once a month. C. Create a social network and post news there. D. Create personalized emails for each stakeholder, asking for requests and reviewing objectives with them periodically.
Correct Answer: A
Explanation Open, frequent, and informal communication is the cornerstone of agile managed projects. The best form of communication is face to face conversations. Agile teams working in a collocated space that supports communication is ideal.
Planning communications management that hinders or places boundaries on those conversations is counterproductive. A project manager needs to encourage more communication, not less. A project manager also needs to support the capturing and flow of communication between stakeholders.
Scheduling more communication checkpoints, such as daily standup meetings, increases the communication exchanges. And, when possible, posting and distributing information to the team aids communication flow – whether in physical locations, digitized, or both. Withholding conversations or enforcing extended quiet times is the antithesis of good communication flow.
QUESTION 898 Due to today’s competitive global market, organizations require more than technical project management skills. Which of the following skills can support long-range strategic objectives that contribute to the bottom line?
A. Planning and risk management skills B. Communication and time management skills C. Business intelligence and leadership skills D. Strategic and business management skills
Correct Answer: C
QUESTION 899 What is the difference between iterative scheduling and on-demand scheduling practices?
A. Iterative scheduling is based on adaptive cycles; on-demand scheduling is based on the theory of constraints. B. Iterative scheduling is based on the theory of constraints; on-demand scheduling is based on adaptive cycles. C. Iterative scheduling is usually used in Kanban system. D. There are no relevant differences between these scheduling practices.
Correct Answer: A
QUESTION 900 A project manager is reviewing the change requests for project documents, deliverables, and the project plan. In which project management process does this review belong?
A. Monitor and Control Project Work B. Direct and Manage Project Work C. Close Project or Phase D. Perform Integrated Change Control
Correct Answer: A
QUESTION 901 Once the make-or-buy analysis is completed, which document defines the project delivery method?
A. Procurement statement of work (SOW) B. Procurement strategy C. Terms of reference D. Change request
Correct Answer: B
QUESTION 902 Company A has just been notified about a new legal requirement for its business operations. What is the classification of this item?
A. Internal enterprise environmental factor B. Risk register database C. External enterprise environmental factor D. Organizational process asset
Correct Answer: A
QUESTION 903 How can a project manager represent a contingency reserve in the schedule?
A. Additional weeks of work to account for unknown-unknowns risks B. Task duration estimates of the best case scenarios C. Additional duration estimates in response to identified risks that have been accepted D. Milestones representing the completion of deliverables
Correct Answer: A
QUESTION 904 What is the difference between verified and accepted deliverables?
A. Accepted deliverables have been completed and checked for correctness; verified deliverables have been formally approved by the customer or authorized stakeholder.
B. Accepted deliverables have been inspected by the quality team; verified deliverables are outputs from the Validate Scope process. C. Accepted deliverables have been formally signed off and approved by the authorized stakeholder; verified deliverables have been completed and checked for correctness. D. Accepted deliverables have been formally accepted by the project manager; verified deliverables are the outputs from the Control Quality process
Correct Answer: A
QUESTION 905 Which factors should be considered for cross-cultural communication?
A. Background, personality, and communications management plan B. Personality, background, and escalation process C. Sponsor relationship, personality, and background D. Current emotional state, personality, and background
Correct Answer: A
QUESTION 906 A project manager is updating their CV or resume and realizes that they need to improve skills related to expertise in the industry and organizational knowledge. Which dimension of PMI’s Talent Triangle best relates to this need to improve?
A. Strategic and business management skills B. Leadership skills C. Technical project management D. Organizational management
Correct Answer: A
QUESTION 907 After an internal deliverable review session with the team, the project manager identifies some issues that need to be fixed before submitting the deliverable for formal approval. The project manager will need to manage the additional costs and time for the required rework.
How would the project manager define these extra costs?
A. Appraisal costs B. Management reserves C. Cost of nonconformance D. Cost of conformance
Correct Answer: D
QUESTION 908 Which of the following tasks is related to the Perform Qualitative Risk Analysis process?
A. Identify the project risks and assign a probability of occurrence B. Perform a sensitivity analysis to determine which risk has the most potential for impacting the project C. Analyze the effect of identified project risks as numerical data D. Prioritize each protect risk and assign the probability of occurrence and impact for each one
Correct Answer: D
QUESTION 909 A stakeholder is reading project documents given by the project manager. The stakeholder is curious about the difference between a verified deliverable and an accepted deliverable.
Which of the following definitions can the project manager use to explain the difference?
A. An accepted deliverable is approved by the project team; a verified deliverable is approved and formally signed off by the customer or sponsor. B. An accepted deliverable has been checked and confirmed for accuracy through the Control Quality process; a verified deliverable meets acceptance criteria that is formally signed off and approved by the customer or sponsor. C. An accepted deliverable meets acceptance criteria and is formally signed off and approved by the customer or sponsor a verified deliverable is a completed project deliverable that has been checked and confirmed for accuracy through the Control Quality process. D. An accepted deliverable meets acceptance criteria and is signed off by the project manager; a verified deliverable meets acceptance criteria and is signed off by the customer or sponsor.
Correct Answer: D
QUESTION 910 A junior team member has been promoted to the position of project manager. The first task to execute is the Quality Management Plan.
Which tools and techniques will help the project manager to complete this task?
A. Benchmarking, design of experiments, and cost-benefit analysis B. Quality audits, process analysis, and meetings C. Inspection, brainstorming, and quality audits D. Networking, brainstorming, and negotiation
Correct Answer: A
QUESTION 911 The project manager has the following information about the estimated duration for an activity: Most likely [tM] – 15 days
Pessimistic [tP] – 20 days Optimistic [tO] – 10 days
What is the estimated duration of this activity, according to the triangular distribution technique?
A. 10 days B. 15 days C. 12.5 days D. 5 days
Correct Answer: B
QUESTION 912 Which of the following documents are created as part of Project Integration Management?
A. Project charter and project management plan B. Communications management plan and scope management plan C. Quality management plan and risk management plan D. Project scope statement and communications management plan
Correct Answer: A
QUESTION 913 Which group of inputs will a project manager use during the Monitor Stakeholder Engagement process?
A. Project charter, business documents, and project management plan B. Agreements, scope baseline, and project management plan C. Project charter, business case, and project management plan D. Work performance data, enterprise environmental factors, and project management plan
Correct Answer: D
QUESTION 914 A project is in the planning phase. The project manager is considering different elements that may influence or constrain the project.
Which of the following internal enterprise environmental factors should the project manager consider?
A. Industry standards B. Market conditions C. Legal restrictions D. Employee capability
Correct Answer: D
QUESTION 915 A project manager is analyzing a few network diagrams in order to determine the minimum duration of a project. Which diagram should the project manager reference?
A. A diagram in which resource optimization has been applied B. A diagram in which the critical path method has been applied C. A diagram in which a predefined series of activities has been organized D. A diagram which shows a combination of resource and time optimization
Correct Answer: B
QUESTION 916 What are the two most common contract types used in a project?
A. Cost plus award fee (CPAF) contract and fixed price contract B. Fixed price contract and cost-reimbursable contract C. Cost-reimbursable contract and time and material (T&M) contract D. Time and material (T&M) contract and cost plus award fee (CPAF) contract
Correct Answer: B
QUESTION 917 Which statement about identification and engagement of stakeholders during a project is correct?
A. Project stakeholders should be identified and engaged in every phase of the project to influence the success of the project directly. B. Project stakeholders should be identified and engaged once the prototype is completed to provide their feedback but refrain from making inputs during the project. C. Project stakeholders should be identified when the project charter is being completed and engaged during requirements gathering. D. Project stakeholders should be identified and engaged during requirements elicitation but not during the Define Scope process
Correct Answer: C
QUESTION 918 In a preliminary meeting for a project, team members decide to execute the project with agile methodology. A finance team member wants to know how project cost will be determined at this early stage.
How will the project team determine project cost?
A. Use a lightweight cost estimation due to the nature of agile projects B. Use a detailed cost estimation for agile projects C. Retrieve a budget from a previous project and create a baseline for this project based on it D. Use a detailed work breakdown structure (WBS) to get cost estimation
Correct Answer: B
QUESTION 919 A project manager needs to request outside support for a statement of work (SOW) that is not precise. Which kind of contract does the project manager need to create?
A. Time and material (T&M) B. Cost plus fixed fee (CPFF) C. Fixed price D. Cost plus award fee (CPAF)
Correct Answer: A
Explanation: T&M contracts are often used for staff augmentation, acquisition of experts and any outside support when a precise statement of work is not quickly prescribed.
QUESTION 920 Which set of tools and techniques is useful for estimating activity durations for the project schedule?
A. Brainstorming, Monte Carlo Simulation, analogous estimation B. Three-point estimation, resources leveling, iteration burndown chart C. Milestone charts, parametric estimation, schedule baseline D. Parametric estimation, three-point estimation, analogous estimation
Correct Answer: D
QUESTION 921 To which knowledge area does the Collect Requirements process belong?
A. Quality Management B. Scope Management C. Cost Management D. Integration Management
Correct Answer: B
QUESTION 922 The project manager released a report. A few stakeholders express the view that the report should not have been directed to them.
Which of the 5Cs of written communications does the project manager need to address?
A. Correct grammar and spelling B. Concise expression and elimination of excess words C. Clear purpose and expression directed to the needs of the reader D. Coherent logical flow of ideas
Correct Answer: C
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on individual and corporate level, I will be very glad to do that I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained includes staffs of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Ask yourself: What terms or phrases do your customers ask during the sales process, or after they become a customer? We want more people like them to arrive on our website, solve their problems, and give them a spot on our purchase list.
Tip: Put together a quick survey that you can include in automatic email confirmations. Ask questions like:
What were you looking for when you decided to search for a product like ours?
Which terms did you search for to find us?
Which piece of content did you read before purchasing?
Whatever you find, plug those terms into a keyword research tool. You might find similar, related phrases you can target to attract more potential customers to your website.
What makes a “good” long-tail keyword?
There are billions of long-tail keywords you could pick from, as you’ll see during the keyword research process.
How do you know which you should hone in on; those with the most value?
Generally, a “good” long-tail keyword considers these three things:
Popularity (search volume)
Keyword difficulty
Relevance
1. Search volume
The search volume of a keyword tells you how many people search for the phrase each month. It’s shown in most long-tail keyword research tools (including KWFinder.)
The tricky part? A “good” search volume depends on the industry you’re in. (For example 3,900 people search for “b2b marketing strategies” versus 450k for “how to lose weight”.) Generally, for keywords with a search volume of…
<50: Avoid or group together (unless you’re trying the Keyword Golden Ratio technique)
50-250: Group similar terms together
250+: Use as a standalone focus keyword
Let’s put that into practice and say you’ve got these keywords with search volumes:
“Blogging tips for beginners” (10): Merge with similar phrases like “how to start a blog” and “blogging advice”.
“Grow your email list” (180): Merge with similar phrases like “email list builder” or “ways to grow your email list”.
“How to start a blog” (116,000): Create a standalone guide to target this long-tail keyword
2. Keyword difficulty
Keyword difficulty is an SEO metric that describes how hard it will be to rank for a specific keyword.
Each phrase has a score out of 100, with the low end indicating it’s easy to rank for it. Keywords on the higher end of the scale indicate you’ll need to put more effort into SEO optimization to rank on page one for.
So, what keyword difficulty score should you aim for? Just like any SEO answer, the truth is: It depends. Your approach to this depends on the size and authority of your website.
Smaller sites without much authority should start small with low keyword difficulty. It’s low-hanging fruit – there aren’t many other websites trying to rank for the term, so it should be relatively easy.
Large sites with SEO weight can start tackling the phrases with a medium/high difficulty score. They’ve already built some trust with Google, and they’re able to outrank some of the competition, so it’s more likely they’ll rank well for the term.
3. Relevance
If you don’t offer a product/service that someone searching a long-tail keyword would be interested in, don’t pick it. Sounds obvious, right? But it can be harder than it sounds.
For example: If you’re a car mechanic, “why isn’t my AC working” is a more relevant long-tail keyword than “how to become a car mechanic” – even though the latter is an exact match term.
The first is something a potential customer would search for. The latter is likely being searched by a student who doesn’t need the service the mechanic offers, so it doesn’t make sense to target it on your website.
You’re able to find this by taking a look at what Google already thinks a keyword means, and the companies behind each spot. Search your long-tail keyword and analyze the top results for it.
Let’s look at that using the “why isn’t my AC working” long-tail keyword example:
The three organic results are from home service companies that offer this as a service.
Plus, we can see that two of the high-ranking results are question-based; the other is a listicle. Consider following the same format with content. (Those formats are ranking well for a reason.)
Now, let’s take a look at how to work with the search intent.
How to use your long-tail keywords
You’ve whittled down your list of long-tail keywords, and are confident that your ideal visitors are searching for them.
The next step is to use them on your website. This tells Google that you’re talking about something related to that long-tail keyword, increasing your chances of ranking well for it.
Tip: Never try to use the keywords artificially in your content only to rank for them. Google is clever enough to find out. Instead of keyword stuffing, write the best content on the topic and write naturally.
Use the focus keyword wisely in the main elements (like title, heading, paragraphs, alt text) but don’t forget about common sense.
If you focus on a super long-tail keyword like “the best content management system for small businesses” it would be unnatural to use it 5x in a short blog post.
We talk about the focus on keyword optimization in our guide to on-page SEO.
Think about search intent
The biggest mistake when you’re targeting long-tail keywords is to assume a blog post is the answer. All you need to do is pick your term, write a 1,000-word post and publish it to your blog, right? Not necessarily.
The absolute first step in targeting your long-tail keywords is to decide on the type of content you’ll use, based on the intent behind the phrase.
Search intent describes the motivation of the person searching for the term. It can tell you how to package your content, and is usually broken into four categories – know, go, do, and buy – as explained by Google:
Here are some long-tail keyword examples alongside the search intent, and the content you might create for each:
1. I want to buy
Example: “men’s black vans sneakers discount” Long-tail keywords that are specific to a product or service, like the example above, show a searcher’s intention to buy. They usually consist of a (PRODUCT/SERVICE) +
buy
price
discount
sale
They’re probably not looking for a blog post that collates the best shows, so in this case, it’d be best to target the phrase on your product page. This is where you want people searching this term to end up, and likely the best way to give them what they’re looking for.
2. I want to go
Example: “best Chinese food in LA” Location-based long-tail keywords show an intention to go somewhere. Again, the ideal place for these keywords might not always be a blog post. For example: If you think you offer the best Chinese food in LA, add this to your homepage or title tag.
But what if you’re a food blogger without a physical restaurant in LA for people to visit? In this case, you could create a round-up of best restaurants to rank for that term.
The searcher wants to go somewhere; they’re looking for information that gets them there. Tie this in with the product or service you offer.
3. I want to know
Example: “what’s the best CRM for small businesses” The person searching for this keyword wants to find the best solution for there problem. They want to compare different CRM software, so a comparison guide is likely to help them get what they need to know.
Put together a comparison post that compares your CRM to other popular options. What features do you have that they don’t? How does your pricing compare? How many team members are allowed an account?
These are all questions the searcher would likely be interested in when searching for “what’s the best CRM for small businesses.” If you can answer all of them in one comprehensive guide, there’s no reason why you couldn’t impress Google and potential customers.
4. I want to do
Example: “how to train for a hike” This person – or anyone searching for “how to…” – wants advice on doing something.
They’re high on the sales funnel and don’t necessarily have an intention to purchase a product even if you’re recommending one in the content. So, you could package your advice in an easy-to-digest piece of content, such as a:
detailed step-by-step guide
video tutorial
Group similar long-tail terms keywords
What happens if you’ve got a list of long-tail keywords that all have the same intent, similar search volumes, and ask the same question?
Creating a single post for each long-tail keyword wouldn’t make any sense. Let’s put that into practice. The long-tail keywords “how to set up a blog”, “how do I start my own blog” and “how to create a free blog” all have a similar intent.
If you were to target them with three separate blog posts, you’d likely use all three terms in each piece. Because you’ve got three pages essentially discussing the same topic, Google wouldn’t know which to rank highly – so all three are pushed down.
However, if all three terms were bundled together in a single blog post, Google knows exactly what they should rank you for.
There LSI algorithm works by finding relevant terms to the page’s main keyword. If they can find multiple related long-tail keywords in a single post, it increases the chances of ranking for more long-tail phrases.
Improve keyword rankings on already-published pages
Remember how earlier, we mentioned you don’t need to start from scratch when doing keyword research? You can dig through your Google Search Console data to see what you’re already ranking on page two (and beyond) for.
A similar concept applies to content creation; you don’t need to create a brand new blog post for each long-tail keyword you’ve already got on your list… Especially if you’re already ranking for it. Here’s what that looks like for Mangools’ SEO guide. It covers the basic terms like “what is SEO” but has a separate section targeting the long-tail keyword “how can I learn SEO”:
And here’s the SERP for that keyword:
So, instead of creating a brand new blog post, edit the page’s content to reference the new long-tail term. This can be as simple as adding a short section answering the question.
But because Google knows you’re answering that on a page about a relevant topic, there’s a high chance they’ll bump up your rankings for that phrase.
Conclusion
There are hundreds of long-tail keywords your audience is searching for.
Follow the steps we’ve shared in this guide to find them, then start targeting them on your website to tell Google (and your customers) that your information is valuable to anyone searching for them.
You’ll soon start to see steady growth in organic traffic.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNAIJA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it
A coaching call can be intimidating and awkward, especially if you’re not sure what to say or how to say it. And the last thing you want to do is go into your meeting with a coach unprepared, which could result in information overload, misunderstandings and confusion about your end goals.
To help you prepare for your coaching calls, here’s an example of a coaching call script that will help you get the results you want from your coach—and ensure that your coach gets the results they need from you!
Before Your First Call
1) One thing to remember is that coaching does not happen over just one phone call. It can take weeks, months, and even years. 2) Keep your coaching goals in mind and keep them at the forefront of your sessions. (If you don’t know what they are, make a list before your call and review it before you begin). 3) Have some idea about what you’re looking for when starting out with a coach so that you can start engaging in these conversations more effectively from day one!
What to Say For a Recorded Coaching Call Script
A coaching call can be intimidating and awkward, especially if you’re not sure what to say or how to say it. And the last thing you want to do is go into your meeting with a coach unprepared, which could result in information overload, misunderstandings and confusion about your end goals.
To help you prepare for your coaching calls, here’s an example of a coaching call script that will help you get the results you want from your coach—and ensure that your coach gets the results they need from you!
Before Your First Call
1) One thing to remember is that coaching does not happen over just one phone call. It can take weeks, months, and even years. 2) Keep your coaching goals in mind and keep them at the forefront of your sessions. (If you don’t know what they are, make a list before your call and review it before you begin). 3) Have some idea about what you’re looking for when starting out with a coach so that you can start engaging in these conversations more effectively from day one!
During Your First Call
Ask them about their day, then ask a few questions to get a sense of what’s going on in their life.
Here are some suggestions for things you can say:
– How are you feeling? – Anything frustrating or frustrating you? – Do you feel like anything is making your mood worse? – What goals do you have for yourself this week? This month?
When they answer, say something supportive that helps them meet those goals.
After Your First Call
It’s not always easy to have an actual conversation with someone, but most people are more than happy to talk on the phone and if you need a job or just want to talk with someone who will understand your problems then a phone call may be a good way for you to get what you need.
Make sure that before your first call, you decide what it is that you want and focus on that. Do you want to find a new position? Do you just need some help dealing with a problem at work? Then make sure that these two things come up in the discussion.
These are the points of your script.
Hi _, this is __ from Coach _ and I am excited to hear about what brings you here today. Tell me about your experience so far. How did you know that this coaching was going to be helpful? What do you hope will happen as a result of our coaching sessions?
Between Calls
Between your coaching calls, you may have questions, thoughts or feedback that you want to share with your coach. For example, you might have found a book or technique that will help make your goal a reality faster. Just think about what’s most pressing for you and send it off via email so that we can get back on track during your next call.
“I’ll look forward to hearing from you! You’re an inspiration. Talk soon, Coach (your name) Remember, if you need me before our next call at a time that’s more convenient for you, email me anytime and I’ll get back to you as soon as I can. I love hearing from you! Have a wonderful evening. And keep up all of your hard work!”
One small suggestion.
Make sure to pick a specific time each day when you commit to doing the exercises in your program. Setting aside dedicated blocks of time helps focus attention on achieving one’s goals by giving them higher priority than other obligations. It also provides accountability – not wanting to let yourself down is often enough to ensure consistency.
“I’m available 24/7 via email should you need any encouragement or assistance!”
Ans: In coaching, you’re expected to share your thoughts and ideas during the conversation in order for it to be productive, so saying anything and everything that comes up can seem like a relief.
3. How much do coaching calls cost?
Ans: We offer flexible pricing packages based on what you need from us! Click here to learn more about our services and see which package might work best for you. Our service is absolutely FREE to try out with no obligation. It could just be the thing you’ve been looking for!
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Pay Per Click Advertising is one of the exciting advertising model for Online marketers. Here are some of the benefits of using Pay-Per-Click Advertising model.
#1 Relevance
One of the very first things about Google Ads is that your article will only show up where it is important. If you use the right keyword, your article will only show up to customers who are ready to buy. This will increase the conversion rate for your products. It will also ensure that you get ROI on your investment.
#2 Timing
When you are bidding for a particular keyword and your ads continue to run, you can be sure that your like will always show up anytime someone search for that particular keyword. Bidding for a particular keyword ensures that your product always shows up anytime that customers have to make a buying decision.
#3 Qualified nature of the visitor
When you are bidding for a particular keyword with Google ads, you can be sure that you are dealing with an active customer. Most times, when a keyword or a link shows up and it is not what I am actually looking for, I may be passive in terms of how I am looking for, If it happens to be the exact product that I am looking for, the tendency that I will buy that product is very high.
#4 Control
With Google ads, you are in absolute control. You have control of over budget, ads and keywords. You can increase or reduce your ads budget, at times, when you post an article and it is ranked on a search engine, you don’t really have power over the article on a search engine but when it comes to Google ads, you can actually pause your ads if you feel that the ads are not performing as expected,
The benefits of using pay-per-click advertising are:
#1 Relevance
One of the very first things about Google Ads is that your article will only show up where it is important. If you use the right keyword, your article will only show up to customers who are ready to buy. This will increase the conversion rate for your products. It will also ensure that you get ROI on your investment.
#2 Timing
When you are bidding for a particular keyword and your ads continue to run, you can be sure that your like will always show up anytime someone search for that particular keyword. Bidding for a particular keyword ensures that your product always shows up anytime that customers have to make a buying decision.
#3 Qualified nature of the visitor
When you are bidding for a particular keyword with Google ads, you can be sure that you are dealing with an active customer. Most times, when a keyword or a link shows up and it is not what I am actually looking for, I may be passive in terms of how I am looking for, If it happens to be the exact product that I am looking for, the tendency that I will buy that product is very high.
#4 Control
With Google ads, you are in absolute control. You have control of over budget, ads and keywords. You can increase or reduce your ads budget, at times, when you post an article and it is ranked on a search engine, you don’t really have power over the article on a search engine but when it comes to Google ads, you can actually pause your ads if you feel that the ads are not performing as expected,
#5 Accountability
One thing you cannot take away from Google Ads is the level of transparency and accountability that comes with it. You can actually see how many times your articles appeared in a search result and how many clicks you have gathered, In a nutshell, it comes with reports that allow you to decide on whether you should continue with the ads or not. This will allow you to make reasonable decisions on whether to change your keyword or make other adjustments to your campaign.
#6 Visibility
Even among the illiterates, you will always hear “Ask Google’. Google is very popular. The company commands about 85 percent of searches worldwide. So, if you are using Google Ads, you have to know that you are launching yourself to a wider market. Running your ads in this regard will allow your ads to be seen by as many audiences as possible.
#7 Measurability
Another importance of Google Ads is that it also you to focus on some metrics and decide on how you have performed based on that metrics. You can measure the number of clicks, calls and messages that you have received. Please note that every ad has goals that they wanted to achieve. These measurements will allow you to know if your ads are achieving the desired goals.
Keywords, Landing Pages and Ad Copy are the three fundamental pieces of a PPC campaign. Always consider how these three items relate to each other to ensure your campaign is relevant to searcher intent.
Keywords: Start out by giving Google a list of keywords, which tells Google to serve your ads on the results page when people search for those keywords Ads: The advertiser writes copy that they believe answers the user’s search query. Ads should be relevant to the associated keywords in terms of their product/service to ultimately drive clicks to the website Landing Pages: The landing page should be relevant to the keyword and the ad for optimum results.
Keyword lists are the list of word combinations that you would like your ad to show for when a potential customer searches.
How to create keyword lists to drive business objectives:
Consider creating lists around the type of search intent, i.e. if they’re looking for information (Top of Funnel Searches), consideration (Middle of Funnel) or conversion/sales queries (Bottom of Funnel)
Having an exhaustive list of keywords that your target audience is likely to search for is essential to building coverage to ensure your brand is visible for the most valuable searches in the user’s buyer journey
It’s essential to know the function of each keyword and assign budgets to each group of keywords depending on the part they play in a conversion
Use negative keywords to cut out unwanted searches, i.e. low conversion/high cost, bad brand associations etc.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CEHNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it
Digital marketing is a process that helps businesses connect with potential customers through the use of digital channels. By using digital marketing, startups can build relationships with their target audience and generate leads or sales from that population.
Additionally, by using web design and online advertising, startups can create a website that looks professional and that can engage customers directly with information about the business or product.
In short, digital marketing is essential for any startup looking to grow its customer base and achieve long-term success.
A recent study by eMarketer found that global spending on digital marketing will reach $264.5 billion in 2020, an increase of 7.1% over the past year.
This growth is primarily due to increased investment in mobile advertising, as well as continued growth in search engine marketing (SEM) and social media advertising.
Advertising campaigns across websites and apps operated by marketers’ clients this year, compared to 32% spent on SEM and just 16% on social media advertising.
By understanding the various types of digital marketing and how they work, startups can create a strategic plan that addresses their specific needs and goals.
Additionally, by using effective web design techniques and online advertising methods, startups can create a website that looks professional and engages customers with information about the brand or product.
10 Simple Steps to Start a Digital Marketing Agency in Nigeria
There are many digital marketing agencies in Nigeria but not all of them provide quality services. Before starting your own agency, you need to make sure that the steps below will help you get started:.
Research the market and identify which niches are growing fastest. You can use Moz’s keyword research tool or Google Trends to find out which keywords are most popular right now. Make a list of these keywords and focus on targeting those markets first.
WordPress is a popular platform for digital agencies, and there are dozens of plugins that make it easy to create a website. Once you have your account set up, add your agency’s name, logo and contact information to the site.
Build an email list by signing up for free email newsletters and submitting articles about topics related to your industry. When you write these articles, be sure to include links to your website so potential clients can learn more about you.
Create marketing videos in order not only to promote yourself but also to distinguish yourself from the competition. Upload brief video clips that illustrate why your agency’s name, logo and contact information to the site.
Build an email list by signing up for free email newsletters and submitting articles about topics related to your industry. When you write these articles, be sure to include links to your website so potential clients can learn more about you.
Create marketing videos in order not only to promote yourself but also to distinguish yourself from the competition.
Upload brief video clips that illustrate why your agency is the best choice for a particular client. Make sure to include the licensing information for any copyrighted music or footage you use in your videos.
Submit your online marketingefforts to search engines like Google and Yahoo! by creating quality content that meets their guidelines (for example, using keyword rich titles and descriptions). Also submit links to your website as part of your submission process.
Attend local digital marketing conferencesso you can network with other professionals in the field and learn new strategies. Conferences are also a great way to find clients who might be interested in working with your agency
The Top Five Online Marketing Strategies That Can Help You Drive Traffic to Your Website
Build an Effective Landing Page for Visitors to Click On First Thing When Visiting Your Site
Run Display Advertising
The Different Types of Digital Marketing Strategies That Are Available to You
There are many digital marketing strategies that you can use to reach your target audience.
Some of the most common include SEM (search engine optimization), SEO (search engine marketing), PPC (pay-per-click) advertising, social media promotion, and email marketing.
Each type of digital marketing has its own strengths and weaknesses. You need to consider which strategy is best for your business before starting any campaigns.
Here are some tips on choosing the right digital marketing strategy for your company:
#1 Consider What Kind of Audience You Want To Reach
The first step in choosing a digital marketing strategy is to decide who you want to reach. Your target audience can be customers, potential customers, or members of your target market.
#2SEM (Search Engine Optimization):
SEM involves optimization of your website and on-page elements in order to increase the visibility and ranking of your website within search engine results pages (SERPs).
This includes optimizing title tags, meta descriptions, keyword density, and navigation menus.
Semi-customized SEO services are available from a number of agencies that specialize in online marketing. These services will typically cost between $300 – $5,000.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
There is something that I used to tell people, most especially youth in my dear country Nigeria. Do not believe that report that state that there is no job in Nigeria. Even if that report was right that there is no job in Nigeria.
There are some international jobs that you can do provided you have the right skill to take up that job. One of those jobs waiting for you is the job of an SEO Analyst. You can be an SEO Consultant and live on 6- Digits. I want to tell you how that can be done in this article.
Who is an SEO Strategist
He is an individual that is responsible for analysing, planning, reviewing and implementing some of the changes that are needed to be done on a website in order for it to rank higher on Search Engine. The Strategist is responsible for making sure that a website shows on top of search engines. In order to do this effectively, there are some skill sets that he must have.
The Critical Skills of an SEO Strategist.
When it comes to the role of an SEO Strategist just like the role of a Digital marketer, there are some multi-facet skills that an individual must have before he can perform effectively in that role. At times, he may need to have some web designing and Analytics skills in order to perform excellently well. Now let’s look at some of the skills that someone applying for this role should have in his kitty.
#1 In-depth Keyword Research
I started Blogging since the year 2012. For over 10 years, I have always believed that I can write on any topic that I want and still make it in Blogging. Although part of those years I was not that consistent. The real reason why I was unable to make much impact was that I ignored keyword research as a major component of blogging. If you really want to make it in Blogging, you need to engage an SEO Strategist that will help you to discover long-tail keywords will high search volumes and low competition. It is very essential.
#2 Studying traffics and Analytics
In order to succeed in this role, you have to pay attention to the traffic pattern on the website. You need to know where the traffic is coming from. Is it organic or search engine traffic? At times, you have to also take time to discover the content that people are reading most. This will help to understand the main keywords that you should focus more on. Without a good understanding of the traffic pattern, you might not be able to impact much.
#3 A/B Testing
As part of your work as the Web Strategist for a website, you need to carry out Split testing or A/B Testing for every element on your website. You may need to test your themes to know which of the theme have the highest reduced bounce rate. There are themes that if you use on your website, it will definitely discourage your visitors from visiting again. You need to test elements on your site to see what is working for you. you just have to stick to what is working and jettison methods that seem not to be working.
#4 Build Natural Backlinks
As an SEO Strategist for a website or an organisation, it is your duty to assist the organisation in building natural backlinks. Backlinks are signs of approval for a website. It is what tells Google that your contents are valuable and they are worthy of recommendation. If you now decide to purchase backlinks, it is termed as black hat practice and this will never take you far. You need to embark on reaching out to other Producers and building natural links for your content.
#5 Anlaysisng Site Competitors
As a Strategist for a blog or website, it will also be your duty to analyse what your competitors are doing. Whether you are running a single niche or a multi-niche website. You need to look at what is attracting visitors to your competitor’s website. You may also have to spy on some of their winning keywords and make sure that you write about them. Mind you should never drag keywords with ancestors. That means those that have been into blogging for more than five years and have already gained prominence. This will take you nowhere.
#6 Maximizing Local Search
One other fact that you need to understand is that Google is Localised. When a Searcher in Nigeria is searching for particular content on Google, the Search Engine will first have to determine whether there is anyone around that can fulfil that need. The same method should guide you as a Search Engine Optimization Strategist. You need to register your presence in your environment. You can do that by making use of Local Directories such as Google My Business and other reputable online directories.
If you are hired as a Strategist, you need to assist the organisation in identifying the Local Online Directories that they can join that will boost their ranking on the Search Engine Result Page.
#7 Strong CTA
One of the required skills that you need as a Search Engine Strategist is the ability to use a strong Call0-To-Action. You must be able to speak the language of your audience. Take, for example, you are creating content in order to promote a particular product or service. What your audience is expecting is for you to tell them what you want them to do after reading the content. If you do not do that you might be missing out on some aspects of audience conversion. So, always learn as a content writer to include CTA in your content.
#8 Be Up-to-Date
Just like technology, you should know that SEO tweaks and tricks also change from time to time. That is why as a Content writer and Search Engine Specialist, you should know what is going on with your friend. You should also see any new project that you are handling as an opportunity to learn new things. Your customers will lose confidence in you if they see that you are not up-to-date.
Key Character Traits
These are the key character traits of an SEO Strategist in case you are thinking of hiring or becoming one:
#1 Content
As a good Search Engine Strategist, you should be able to write quality content. Please note that writing content is not about writing for the fun of it. You need to be able to understand your audience and speak their language, If you cannot provide answers to the questions your target audience is asking, they will not develop an interest in your products and services.
#2 Picture and Graphics
As a good Search Engine Strategist, you need to learn how to incorporate animations, statistics, facts, figures and graphics into your content. People want to see more than your writing styles and power of oratory. They want to know that you have done your research before you start writing. This will also prove to your target audience that you have the requisite knowledge to solve their problems.
#3 Keywords Usage
You need to learn the proper use of keywords. Although some methods have changed in terms of how Google ranked posts you still need to follow some rules. The keyword that you are trying to rank for must appear in your Post title, first paragraph as well as meta description for your article. You also need to know that it is very possible for a single article to rank for more than one keyword. Your strategy does not determine that.
#4 Mobile First
It is well-known fact that Google and other Search Engines place much emphasis on the mobile experience. If you want to rank higher on Search Engines, you have to ensure that your website is mobile-friendly and mobile responsive. Also, it will not be a bad idea if you make use of AMP in order to improve the user experience for your mobile users.
#5 Backlink building
As an SEO Strategist, you need to build your strength in backlinks building. There is a need for you to reach out to other Influential bloggers and write content on their websites. Some content writers also believe that you should spend more time writing on their people’s websites and spend only 30 percent of the time writing your own content.
#6 Content Readability
Also, when you are writing your content and keywords, you need to have readability at the back of your mind. At times, Google monitors the average time that users are spending on your website as well as the average number of pages that users open anytime they visit your blog or website. If the number is less, it is an indication that users are not satisfied. So, also, if you have bad grammar or you do not deploy the use of simple sentences and short paragraphs, your users might not come back for more content on your website.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Here’s how a no refund policy can cost your business thousands of naira.
According to a judge’s ruling in the high court of Enugu in April 2022, PMT was ordered to pay NGN500,000 in fees in case of a refusal to refund.
The provisions of Sections 120, 104, 129 (1) (a) and (b) (iii) of the Federal Competition and Consumer Protection Act, 2018, say that a no refund policy is void and illegal in Nigeria.
“I want a refund” has to be among the top 5 sentences business owners dread to hear and it’s not number 5 or 4.
Dealing with a refund or returns case can be complex, especially if you don’t have the policy to cater to it.
Here are 5 reasons you should create a refund policy:
#1 It’s illegal to operate a no refund policy.
According to laws of the federal competition and consumer protection act 2018, it is illegal for businesses to operate a no refunds policy. This means that if a customer wants a refund and you refuse to grant them one if it falls within the T and C of your business refund policy, you can end up in court.
In cases like this, having a well-thought-out refund policy that all customers are aware of before making a purchase is of greater benefit to your business.
#2 It builds customer trust. In this age of what I ordered vs. what I got, people approach shopping online with a lot of hesitancy and scepticism and you can’t blame them.
A refund policy gives your customers a greater sense of security because it lets them know that if something has gone wrong in line with these specified conditions, they can get a return or a refund. Also, if a customer has made a purchase they aren’t too pleased with and can’t find any semblance of a return or refund policy, their chances of being a return customer are next to none. If you want to increase retention rates + build trust, you need a return policy.
3. It attracts new customers thereby increasing sales.
A 2017 Narvar Consumer survey found that 49% of customers actively check for a return Policy before buying anything. In addition, consumers who are informed of their rights to refunds are more likely to make a purchase.
Even though businesses don’t exist on what could have been, just imagine how many potential customers you may have scared away with your bold NO REFUNDS ❌ plastered all over your business site or social media.
People view a return policy as a sign that the product will be good, or else they can get their money back as customers know businesses don’t want to lose.
4. Manages customer expectations. Having a well-explained return policy prevents situations where customers might be trying to outsmart you. It’s not enough to say we offer refunds.
To protect your business against customers that may try to take advantage of you,
you must clearly state under what terms or conditions a refund is liable to be carried out.
Doing this will help you avoid future disagreements or mistakes.
5. It will help you save time
Whether it’s time away from lawsuits or time not expended on explaining over and over to every customer what your business stance on refunds is, having a policy will save you time.
A simple document you can always refer customers to or an Instagram highlight where all the T&C’s are documented will save you time and unnecessary back & forth.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
The Metaverse is more than just the future of virtual reality. It’s also a decentralized blockchain, which means that it’s built and maintained using the same technology as bitcoin and other cryptocurrencies, and its token, ETP, can be bought and sold through cryptocurrency exchanges like Kraken or Bittrex.
Here are five facts about Metaverse that will blow your mind!
#1 Metaverse is building its blockchain
Did you know that Metaverse is building its blockchain? That’s right – the team behind Metaverse is hard at work developing a blockchain that will power the next generation of digital assets and applications. What are some of the other mind-blowing facts about Metaverse? Keep reading
#2 30+ million users have already created identities
Did you know that over 30 million people have already created identities in the Metaverse? That’s a lot of people! And it’s only going to grow. The Metaverse is a virtual world that is constantly expanding and evolving.
Facts about Metaverse
The Metaverse is more than just the future of virtual reality. It’s also a decentralized blockchain, which means that it’s built and maintained using the same technology as bitcoin and other cryptocurrencies, and its token, ETP, can be bought and sold through cryptocurrency exchanges like Kraken or Bittrex.
Here are five facts about Metaverse that will blow your mind!
#1 Metaverse is building its blockchain
Did you know that Metaverse is building its blockchain? That’s right – the team behind Metaverse is hard at work developing a blockchain that will power the next generation of digital assets and applications. What are some of the other mind-blowing facts about Metaverse? Keep reading
#2 30+ million users have already created identities
Did you know that over 30 million people have already created identities in the Metaverse? That’s a lot of people! And it’s only going to grow. The Metaverse is a virtual world that is constantly expanding and evolving.
There are no limits to what you can do or where you can go. It’s a place where you can be anyone you want to be and do anything you want to do. With so many users joining, you’re bound to find new friends and people with common interests.
While most video games keep players confined to one game, Metaverse allows gamers from all around the world to play together on its vast network of connected worlds. Whether they’re exploring fictional realms, learning new skills, or just hanging out with friends – gamers will always have something fun to do in the Metaverse. And for those who prefer being physically active, Metaverse offers plenty of opportunities for exercise as well.
Endless possibilities are waiting for you inside the Metaverse.
3) Metaverse has launched its test network
The Metaverse test network is now live! This means that developers can start building on Metaverse and experimenting with its features. For those interested in testing out the new platform, you can download the wallet here and get started.
#4 You can own and sell land in the metaverse
In the metaverse, land is a valuable commodity that can be bought, sold, and traded. Unlike the physical world, there is no limit to the amount of land that can exist in the metaverse. This makes it a great investment for those looking to cash in on the virtual real estate boom.
All transactions are transparent and recorded on an immutable ledger, so you always know who owns what. Because property rights don’t stop at national borders, ownership of land in the metaverse doesn’t stop at national borders either.
You could own land in France from your home country and start a business there as well as own property from your couch. As long as the border between two nations exists in cyberspace, people will want to trade with each other.
The Internet has already made a big impact on how people trade internationally and internet-based economies will likely grow more powerful over time. Countries around the world should anticipate this and prepare themselves accordingly because their current systems may not work when governments are not present to enforce regulations or monitor things like taxes.
#5 Things in the metaverse will cost as well as generate money
In the metaverse, things will cost money just like they do in the physical world. But unlike the physical world, the metaverse will also generate revenue. This means that businesses and individuals will be able to make money by participating in the metaverse.
In addition, creators of 3D content can earn royalties when their creations are purchased or used in someone else’s project.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
In my previous article, I talked about some of the components of website design. I also talked about some of the factors that you need to consider when you want to create themes that will engage your audience. In this article, I want to talk about the Architecture for Website Design.
In this article, I will be looking at some of the factors that should be considered when it comes to the architecture of website design. Follow me as we will look at this in this article.
Basically, the goals of this article is to:
To differentiate between a variety of web hosting options available
To set up a basic website using wordpress.org
To create an attractive layout for the pages of your site
Identify types of hosting setups and providers:
#1 Shared Hosting: this is where your website shares a server with many other users. These websites and users don’t share information, but they are physically stored in the same server. This is usually the most affordable solution.
#2 Dedicated Server: this is the opposite of shared hosting. Your website is hosted on a private server. This allows for more server options and also can help the server (and therefore, the website) handle more traffic.
Also, read more about the cheap dedicated server with cPanel #3 Cloud Hosting: instead of resting on one server only, the website is hosted in the “cloud,” which means it is spread across several different servers.
This is ideal for large sites or to decrease website downtime. Even if one server goes down, because there are copies of the website across different servers, it is likely to never crash or not load.
#4 CMS-Specific Hosting: some hosting providers offer shared hosting, but group the websites into clusters based on the CMS they are using. This can ensure the server caters to that CMS’ needs, leading to better scaling, security and up times.
Benefits of some hosting options:
More security: Dedicated servers and CMS-specific hosting are usually more secure
Affordability: Shared hosting is usually the most affordable
More support: Dedicated and CMS-specific hosting usually get the most support
Less downtime: All but shared hosting usually have less downtime
Limitations:
Cost: Any hosting option, other than simple shared hosting, is usually more expensive. Cloud and dedicated hosting are the most expensive.
Specific requirements: The hosting provider may require a specific CMS, website size, monthly traffic, or other requirements for a specific hosting plan.
There are roughly two types of CMS: cloud-hosted platforms like
wordpress.com, and self-hosted platforms like wordpress.org. The differences between wordpress.com and wordpress.org websites include:
WordPress.org websites use the WordPress.org CMS, which is installed onto a website that is self-hosted on its own domain. Users need to buy and set up their own hosting and domain. This is better for professional sites that want to have their own domain that isn’t hosted on WordPress.com.
WordPress.com websites are free and run on WordPress servers, and their domains are usually something like websitename.wordpress.com. Users can pay to have their own domain (e.g. website.com), but free hosting will still require ads on their site. This is easier to set up for beginners.
About 25% of all websites are built on WordPress. #1 Buy a domain Buy a domain and hosting plan from a provider like HostGator, Bluehost, or GoDaddy.
#2 Install WordPress
Install WordPress onto the website using a service from the hosting provider (some will do it for free), or by downloading it from WordPress.org and uploading it using FTP or a File Manager. It is free to download.
#3 Get WordPress Plugin
3. Get your WordPress login, which you will get during the setup process through your hosting provider and WordPress. Make sure you keep a written record of it somewhere.
#4 Admin
You can now use WordPress in the backend of the site by logging in at yourwebsite.com/wp-admin.
#5 Install Theme
Install the desired theme (website layout/design), using one of the free ones in the Appearance section of WordPress. You can also buy a theme at a marketplace like ThemeForest. This gives you a zip file, which you then upload in its entirety into WordPress under Appearance: Themes: Install Theme.
#6 Add plugins
Add plugins. You can search under Plugins to find applicable plugins, but some recommended ones are Yoast SEO for basic SEO, a Google Analytics one, social bookmarking (e.g. AddtoAny), and a contact form plugin. If you want to rant your site on google so you can work at our Best Web Design Company to compete with your competitor.
#7 Format Plugins
Format plugins and themes as needed for your website.
#8 Write content
Write the website content and modify any settings as needed, such as the desired URL slugs.
#9 Setup Google Analytics
Set up Google Analytics and Google Search Console for website tracking. Verify by adding a line of code in WordPress or by logging into a hosting provider, if applicable, during the setup process.
#10 Tweak
Tweak and test the website as you go!
Creating a Layout for your website
A WordPress theme is a set of code and design files that create the overall look and feel of your website. There are several free and paid themes available but often free themes will include undesirable hidden code, links, or ads, so paid is best.
There are different types of themes based on their purpose. These include:
Blog
Newspaper
Business
Service-based, like plumbing
E-commerce
Beauty
Sports
Fashion
To see how a change to your website looks before it’s published live, use Appearance: Customize: [Your Theme] in WordPress to view changes at the site-wide, theme level. To go there directly, go to https:/YOURDOMAIN.com/wp-admin/customize.php. You can also preview changes on pages by clicking “Preview” in the edit screen. Use a service like Screenfly to see how your live website looks across multiple devices. http://quirktools.com/screenfly/. You should test mobile, tablet, and desktop in a variety of different models (iPhone, Android, Mac, PC, etc.).
Find reputable sources of WordPress themes by looking for highly-rated theme sites that have a good reputation. Examples include ThemeForest, ElegantThemes, and TemplateMonster.
Test themes to determine their usability across multiple devices by looking at theme demos that are offered on the theme information landing page.
Be able to view themes on multiple devices. If you already have a theme installed on your site, you can use the WordPress preview feature in the backend (/wp-admin, under appearance and themes), to preview themes and changes to layout before saving and publishing.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
There are many different types of Artificial Intelligence (AI) in the world today, but they’re all developed to solve specific problems and maximize their efficiency at solving those problems.
Here, we’ll be exploring how AI can be applied to the marketing world, using digital marketing as an example, and why it’s becoming increasingly important today. Let’s dive in!
What is Artificial Intelligence?
Artificial intelligence (AI) is a type of computer science that aims to create intelligent machines that can work and react like humans.
Additionally, AI can be used to process and make decisions on large amounts of data more efficiently than a human could. In digital marketing, AI is being used more and more to help businesses automate tasks, personalize content, and understand their customers better.
How Does it Apply to Marketing?
Digital marketing is the process of using technology to market products or services. This can be done through various online channels such as social media, email, and website advertising.
AI can be used in digital marketing to help automate and personalize these marketing tasks. For example, AI can be used to create targeted ads based on a customer’s browsing history or to automatically send follow-up emails after someone makes a purchase.
By using AI in digital marketing, businesses can save time and money while still providing a high level of customer service.
What Are The Different Types of AI?
There are different types of AI, including rule-based systems, decision trees, genetic algorithms, artificial neural networks, and fuzzy logic systems.
Each type of AI has its strengths and weaknesses, so it’s important to choose the right one for your needs.
How Can Marketers Implement AI Into Their Strategies?
1. Marketers can use AI to automate tasks, freeing up time to focus on other areas of their strategy.
2. AI can help marketers better understand their customers, by analyzing customer data and providing insights.
3. AI can be used to create personalized experiences for customers, based on their individual needs and preferences.
4. AI can help improve the effectiveness of marketing campaigns, by optimizing them for specific audiences and objectives. 5. It can also reduce cost per lead (CPL) by targeting leads that are most likely to convert into paying customers.
6. Finally, AI can increase revenue per lead (RPL) by matching products with buyers who are more likely to buy those products or services.
When is Artificial Intelligence Useful?
Artificial intelligence can be useful in several ways when it comes to digital marketing. For example, it can help you gather data more efficiently, target ads more effectively, and even create content.
However, it’s important to understand that AI is not a magic bullet – it still requires humans to interpret and act on the data that it produces.
Who Will Benefit From Artificial Intelligence First?
The businesses that will benefit most from artificial intelligence are those that can adapt and implement the technology quickly. Additionally, those with large customer data sets will be able to gain the most insights from AI implementation.
Can We Predict the Future of Artificial Intelligence in Digital Marketing?
The future of artificial intelligence in digital marketing is shrouded in potential but fraught with uncertainty. No one can predict the future with complete accuracy, but we can make educated guesses based on current trends.
One way to assess the likelihood of a particular scenario happening is to examine what’s currently happening and extrapolate from there. For example, it seems unlikely that most websites will go all-in on chatbots for customer service anytime soon because companies like Facebook have scaled back their investments in this area.
However, given recent developments such as Google’s Duplex demo, it may be a safe bet that natural language processing technology will continue to advance at an impressive rate and become more capable over time.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Many people underestimate the importance of writing well, especially in online marketing. If you don’t know how to write compelling content that converts, your business will likely fail to thrive in the online world.
As such, it’s important to understand how to craft a solid content creation strategy, one that will help you make connections with readers and generate new leads and revenue over time. Here are some tips on how to write compelling content that converts.
What Kind of Content Do You Create?
Before you start creating any kind of content, you need to first understand what kind of content you want to create. There are many different types of content, each with its purpose and audience. Once you know what kind of content you want to create, you can start thinking about your strategy.
You should have a goal in mind for the content before you begin writing it. For example, if your goal is to get people onto your mailing list, then the best place to include a call-to-action (CTA) is at the end of the post where it’s easy for readers to click on it.
What Type of Writing Do You Want?
The first step in coming up with a content creation strategy is deciding what type of writing you want to do. Are you looking to write blog posts, create social media posts, or something else entirely?
Once you know the type of writing you want to do, you can start thinking about your audience and what sorts of things they would be interested in reading.
Your Audience
If you want your content to have an impact, you need a content creation strategy. It’s not enough to just write whatever comes to mind – you need to be purposeful and strategic in your approach. Here’s how to create compelling content with a conversion-oriented strategy:
1) Determine the specific objectives of your content before you start writing or creating anything else. What are the desired outcomes for this piece of content? What is the point of it? You’ll never achieve success if you don’t know what success looks like!
2) Build strong relationships with your readers by talking about things they care about and using them as sources for new ideas when possible.
Types of SEO
If you want your content to rank in Google search results, you need to understand and utilize SEO. There are five main types of SEO: on-page SEO, off-page SEO, technical SEO, local SEO, and voice search optimization.
On-page SEO: It is all about optimizing your website content for Google search. This includes things like adding keywords to your titles and meta descriptions, as well as making sure your website is mobile-friendly and loads quickly.
Off-page SEO: This involves link building – getting links from other websites back to yours. One way to do this is by creating guest posts on relevant sites with links back to your site.
Technical SEO: It helps ensure that the HTML code used on a website is properly formatted so it can be read by crawlers and indexed by search engines.
Local SEO: This type of SEO targets geographical areas, like cities or neighbourhoods.
Voice Search Optimization: This type of SEO focuses on adapting content for users who speak rather than type, which typically relies heavily on audio content rather than text.
Formatting for SEO
– Use headings and subheadings to break up your content and make it easy to read.
– Start with a catchy headline that accurately reflects the content of your article.
– Include keywords throughout your content to help improve your SEO. Use images, infographics, and videos to break up your text and add visual interest.
– End with a strong call-to-action (CTA) that encourages readers to take the next step.
Conclusion
If you want to write content that converts, you need a sound content creation strategy. This means understanding your audience, crafting compelling headlines, and writing in a way that resonates with your readers.
By following these tips, you can create content that will help you achieve your business goals.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Earlier, I discussed some of the reasons why the Internet has changed how businesses are being done generally. In this article, I want to look at some of the major benefits of internet marketing. Follow me as we are going to look at that together in this article.
Now the benefits…
#1 Global market reach
First and foremost, internet marketing can increase your global market reach. Without the internet, you will not be able to do business beyond your immediate environment. With the coming of the internet, you can set up your online campaigns. You can also set up your e-commerce store and transact businesses online.
#2 24/7 Online Shopping
With the coming of online marketing, it is now possible for you to make money while you are asleep. Online Businesses are set up and most of the processes are automated. This allows the process to run without any human intervention. It also allows you to make money while you are asleep.
#3 Drive sales
Internet marketing can also allow organisations to drive more sales. With it, you can actually reach out to prospects that have all the characteristics that want in your ideal customers. This allows you to engage in inbound marketing in order to convert prospects to customers. This will end up increasing your sales astronomically.
#4 Better market research
Another benefit of internet marketing is that it can also improve the market research efforts of the organisation. When you have internet marketing in place, you will have available data about your customers’ purchase behaviour.
This will enable the organisation to understand what motivates their customers’ buying behaviour. This will enable them to properly segment and profile their customers. It will allow the organisation to raise exit barriers for their customers.
#5 Brand awareness
Another benefit of internet marketing for businesses is that it will definitely increase brand awareness for the organisation.
When your business is online based and you have a good brand strategy, even those that have not purchased any products or services from you will be conversant with your products and services. This will increase the clientele base for your products and services.
#6 Investment strategies
Also, when organizations launch online, their horizons will be widened and they will have to be looking for ways of increasing their customer base. This will definitely be forced to invest more capital into the business. They will have no option other than to respond to the increase in the demand for their products and services.
#7 24/7 Customer Support
Another benefit of having an online-based business that is fully supported by a stable internet is that it will allow the organization to respond to customers in real time. Customers do not have to come to the office before their challenges can be addressed. This will definitely increase customer loyalty and boost the sales of the organization.
#8 Personalized Services
Another beauty of a good online business for any business is that it will allow the organization to offer personalized services to their customers.
That means products can be individually tweaked in order to meet the need of customers. With that, customers can make individual personal demand for products and services and their needs can be met based on what individual customers can afford.
#9 Lesser Advertising costs
Also, when you are able to build a good online reputation for your organization, you are likely to develop a loyal customer base who can relate and identify with your business without having to come to your office.
When you have this calibre of customers, they are ready to assist you in reaching out to more customers. By the time they start posting about your products and services to their own audience, you will realize that you can reach out to more customers and reach out to more prospects without breaking the bank.
#10 Low-cost information sharing
Added to the lower cost of advertising your products and services, you will also notice that with a good online business and community management, you do not need to go to any radio or television station when you have vital information to pass across.
You just need to ensure that your community are well managed and information is posted on your social media platform when most of your audience is online.
This will ensure that any information that you are passing across at that time is able to reach as many people as possible.
#11 Saves cost
Another beauty of a good online business is that it can assist the organization in saving costs and time. Let me say that when you are using the traditional mode of marketing, you are likely to spend more and achieve few results.
It is also possible that the majority of those that listened to that advertisement at that time is not really interested in what you have to offer. When it comes to online marketing, with appropriate targeting, you can leave out those that are not likely to respond actively to what you have to offer.
#12 Better customer communication
Also, internet marketing as a tool can increase better communication among various stakeholders in an organisation. First and foremost, it will be easy to communicate with customers and prospects without requesting them to come down to your office. Also, internet marketing will allow various departments to communicate and collaborate in order to resolve customers’ issues.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Web User Experience as outlined by the International Organization for Standardization is a “person’s perceptions and responses resulting from the use and or anticipated use of a product, system or service.”
UX is influenced by a variety of factors, including how a user users and navigates a website, what they are expecting from a website (and the company), and what they are looking for. UX encompasses the users’ entire experience with a company’s online presence.
The definition of UI (user interface) is the platform on which the user and website interact with one another. This includes elements like clickable links, forms, and other actions a user can complete on a website. This is basically how (the conduit) a user uses a website.
UX and UI work together by providing a better overall picture of how users interact with and get information from a website. Many elements of UX have to be implemented in the UI in order to give users the best experience possible.
UX: The Experience
Interaction design: the elements that users can interact with, meaning they can watch, read, click on, enter information, or browse.
Based on data, emotion, and user research: A/B testing, how users interact with specific colours, words, and layouts, and the website’s target audience all goes into its UX.
Wireframes: the “Map” or list of all the pages that will be on a website. This includes Home, About, Contact, Services, etc.
Sitemap: an automatically-generated list of ALL the pages on a website. This includes all blog posts, images, and other files. Can be auto-generated using the Yoast SEO WordPress plugin.
Personas: marketing personas that are fictional people that designers use to create a website. Includes their demographics, likes/dislikes, wants, hobbies, and other personal attributes.
UI: The Medium
Visual design: the graphic elements of a site, like the branding, header images, photos, and other graphic elements.
Based on design trends and brand guidelines: uses the brand’s colour palette as created by the designer and uses the latest in design to craft the appropriate “feeling” of a website (e.g. modern, classic, old-fashioned, etc.).
Colours: what colours the website uses for the graphic elements, the background, the text, links, footers, and header.
Typography: what font and font layout are used throughout the site? Depending on branding guidelines and the desired “feeling” of the website (what you want it to convey).
Layout: how the website looks visually, and the order elements go in (e.g. the home page could have a menu, header, featured post image and text, recent blog posts, ad, text box, and footer.
UX and UI are important to website optimization to provide a better website that gives users the information they need when they need it.
Influence of web design on UX: how bad design can create a bad user experience, even if the website is useful and the company is well regarded. This could include off-putting or outdated colours or design elements, hidden CTAs, and not enough content about products and services on the home page.
Navigation: navigation layout and the process can vary—should it be collapsible (like many mobile navigation layouts are) or should navigation expand with mouse hovers? Additionally, testing the nesting of pages is important. E.g., where sub-pages go in the navigation—would the products page get more clicks if it was on the main navigation instead of as a subpage under “about us”?
This is a website with a poor UX and UI because:
There is no menu so the user can’t get to other pages on the site
The background and text contrast could be difficult to read
It doesn’t lead with how it benefits the user
The Facebook button is leading the user away from the website (where they make a conversion)
The layout is not modern or mobile-friendly, so it’s more difficult to use
This is a website with a poor UX and UI because:
The red text at the top of the page with contact information is hard to read
The site isn’t mobile-friendly so it’s hard to use on different devices
The menu navigation is hard to read because the words run together, so users may get frustrated or confused
There are no CTAs, so users don’t know what to do with the information that is on the site
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
With great content comes great responsibility and knowing the limits of content will help you plan appropriately and not over-promise and under-deliver. We’ll look at the top five considerations from a whole host of scenarios you may encounter. In this article, I want to talk about how you can match content type to the target audience.
Silent Auto-Play: a key consideration for video content. 85% of Facebook video is watched without sound. Design your video content to not be sound dependent. Consider subtitles for all video content.
Accessibility: does your audience need ALT tag descriptions if they’re hard of vision, see above point on subtitles for the aurally impaired users, high contrast image and colours too.
Refer to the W3C accessibility guidelines especially if you work within a public sector business where accessibility is often mandated by law.
Vertical compliance: speaking of law, if your business is one of regulated interest e.g. alcohol or pharmaceuticals, be aware of the regulations in relation to your content e.g. targeting 18+
Excessive data usage: rich content formats can pose a strain on some devices. A 300MB video might look great but for an audience on 3G with patchy reception, it will be a pain.
Crisis situations: always consider pausing “business as usual” content promotion if you’re experiencing a business crisis situation, depending on the severity of the situation. React to the situation as appropriate.
Thanks to new content segmentation methods available on some social platforms, known as ‘dark posting’, businesses on social media now have the ability to match content to only be seen by the intended audience.
This method of selective content display is available through Facebook and Instagram.
For example, a shoe store may have a storewide sale on with 50% off however the creatives they use in the ad may feature high heels for a female audience and sneakers for a male audience.
Neither audience will ever see the ad or post never intended for their audience as Facebook/Instagram have the visibility of these posts switched off for unintended audiences.
Benefits:
Avoids wastage by making sure the audience who see your content are 100% relevant
Avoids irrelevant messaging reaching the wrong audience e.g. if a follower sees about an event happening in a different country to where they live
Allows for tweaks in language, copy, imagery without interfering with your master brand.
Here is a selection of tools for creating eBooks and white papers. These range from web-based tools to native applications.
MS Word is a native application intuitive for white papers but not so good for eBooks
HubSpot and InDesign work well for eBooks creation
PressBooks is a web-based application for eBook creation.
Here is a selection of free and paid-for tools for creating infographics. Some of these are web-based with others application-based. The web-based platforms contain handy templates that you can customize.
Paid tools include: Adobe’s Illustrator programme and Visually
Here is a selection of tools for creating long-form video content:
Adobe Premiere Pro: a timeline-based video editing app developed by Adobe Systems and published as part of the Adobe Creative Cloud licensing program.
After Effects: is a digital visual effect, motion graphics, and compositing application developed by Adobe Systems and used in the post-production process of filmmaking and television production.
Final Cut Pro: is Apple’s signature professional video editing software.
Here is a selection of tools for creating short-form video content:
Photoshop: you can use Photoshop CC’s image-editing tools to translate to video and transform a selection of clips into movies.
The redesigned, clip-based timeline panel reflects video editors like Adobe Premiere, including transitions and effects that give finished videos professional polish.
Viva Video: comes as a native video app which allows stopping motion, basic editing and branding.
Native video editing tools: YouTube, Facebook, Twitter, Instagram and Snapchat:
Instagram and Snapchat’s native cameras include features such as boomerangs (looping forward and back), slow motion, rewind and time lapse
Facebook’s native camera includes features like lenses and filters.
YouTube’s native editor allows for the addition of music, editing, subtitles
Here’s a look at YouTube Editor. As you can see, there are a number of handy editing options including:
Add music/sound effects
Add scene transitions
Text subtitles
Basic edits
Scene additions
YouTube also has an Audio Library of royalty-free music for usage on any videos.
While there a number of content creation tools available it is important to consider the tools and their suitability for your organisation under the following areas:
Functionality: can the tool suitably work to fulfil all the content formats you need to create? Or is there a tool that can create multiple formats e.g. Photoshop can create jpegs, gifs, PDFs, movs etc?
Ease of use: some content creation tools like Canva are very intuitive but a lot of the Adobe Suite require specialized upskilling.
Resource: there are a lot of great tools but they often have limitations on their functionality. Paid-for tools have a much wider suite of outputs but also require upskilling or dedicated resources to get the most out of them.
Frequency of use: before considering resources assess how frequent your need for the tool is
Best Practices
There are many considerations with all of the various formats of content that you can create, however, these rules should hold true regardless of the platform or the content format to help you follow best practices:
Does it provide utility: something useful for your audience – education, entertainment, information, desire, relief?
Is it fit for the platform you’re publishing on – resolution, size, functionality?
Can you measure the effectiveness of the content – the ability to assess success or failure?
Is it consistent in appearance and style with your brand – does it relate back to your personas and brand story?
Is it aligned with your business goals – is it clear what you’re trying to achieve with the content for your business?
There are many considerations with all of the various formats of content that you can create, however, these rules should hold true regardless of the platform or the content format to help you follow best practices:
Does it provide utility: something useful for your audience – education, entertainment, information, desire, relief?
Is it fit for the platform you’re publishing on – resolution, size, functionality?
Can you measure the effectiveness of the content – the ability to assess success or failure?
Is it consistent in appearance and style with your brand – does it relate back to your personas and brand story?
Is it aligned with your business goals – is it clear what you’re trying to achieve with the content for your business?
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
In my previous article, I have talked about some of the facts that you need to know about how you should not use free hosting services. In this article, I want to talk about some of the questions that you need to talk about when designing website objectives. Follow me as we are going to look at that in this article.
The questions to ask…
#1 Who will be using your website?
The very first question that you need to ask has to do with who will be using your website. You need to know some of the requirements that you are expecting from the website. You may have to ask some questions from the end-users about what they are expecting from the website. This will now be documented and form the scope of your website. If you don’t have this requirement documented, you may discover that your website will not satisfy end-users at the end of the entire project.
Also, when you are trying to develop the website, you need to know the type of information that the end-users are expecting from your website. You also need to ask yourself whether you have the wherewithal to provide what the end-users need from you. The more you are able to meet their requirements, the more you will be able to satisfy the interest of your customers.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Also, when you are trying to develop the website, you need to decide on the top three things that you will want your users to see when they visit your website. The top three things that you want them to see is what you want your website to be known for. After you might have discovered that, you will now have to decide on how that will be achieved. This also entails finding out the major skill sets that you need to have in order to achieve the objectives of the website and sustain visitors’ interest in your website.
#3 Needed technology
Also, as part of your efforts towards achieving the objectives of your project, you need to decide on the technology that you need to study in order to achieve the objectives of your project. There are times that your customers might to see you utilizing a particular technology on your website. If it happens that you could not find someone that can handle such a task, you may need to take time to study the technology yourself so that such can be implemented on your website.
#4 Boost brand recognition
Also, there is a need for you to understand how your website will boost brand recognition generally on your website. Let’s say, for example, you have decided to include a blog as part of your brand strategy, you need to know the type of content that will be placed on your website.
The type of content that will be posted should be contented that will help promote your brand and develop your audience interest in your content. The more you are able to solve audience questions, the more they will show interest in your website content.
#5 Three reasons
Also, before you begin to spend money on creating the website, you need to ask a very vital question. You need to know at least three reasons why you need a website. If you do not have three tangible reasons why you need to create that website, it is very possible that you do not actually need that website. Also, asking these questions will allow you to know some of the vital features that should be included on that website.
#6 How are you planning to achieve it
Also, there is a need for you to plan how to achieve that objective. You should not just assume that you are going to achieve those objectives at the end of the day. You actually need to write down those objectives and come up with action points on how you plan to achieve your objectives. This will also assist you to measure your performance using some of the key points that you have highlighted to measure your performance.
#7 increased sales
Also, you need to determine how your website will increase your sales. You need to highlight some of the features that you have to include on your website in order to boost sales. When you have this in place, you will be able to liaise with your stakeholders in order to achieve some of the objectives of the project. This will enable you to do all that you could in order to boost sales. This will be done in collaboration with all stakeholders that have something to do with the organization’s sales efforts.
#6 How much maintenance?
You also need to consider how much maintenance you will be able to sustain on your website. I said it in one of my articles that when it comes to website maintenance, you can decide to do it in-house by you or your team, you can also decide to contract the maintenance of the website to a third party. Therefore what will determine whether the maintenance will be done in-house or from an external source has to do with the amount you would like to spend on website maintenance.
6 Questions Before Redesigning a Website
In many of my previous articles, I have talked about some of the factors that you need to put into consideration when you need to design either a normal website or an e-commerce website. I know some of you might be wondering, what if you have your website already and you need to redesign it in order to increase the conversion rate on your website. In this article, I want to talk about some of the factors that you need to take into consideration when redesigning a website. Follow me as we are going to look at that together in this article.
The Questions to ask… #1 Attractiveness One of the pointers that you need to redesign your website has to do with the attractiveness of the website. Anytime you open the website, can you say you are happy with what you are seeing? If the website that you claim that you have does not look attractive to you, there is a high tendency that the same website will not be attractive to your audience. If that is the case then you need to redesign the website ASAP! #2 Easy navigation? Another question that you need to ask when you are considering redesigning a website is the question of the navigation of the website. Can you really say that it is easy to navigate the website? Does it seem easy for users to find what they are looking for on the website? If the answer is yes, you may not really need to redesign the website per se. You need to know that if customers find it difficult to find what they are looking for, they may not revisit such a website. #3 Functional? Also, you need to critically consider the functionality of the website. Can you say that the website is serving the purpose that it suppose to serve? Are the pages working very well? Can you also say the link is directing users to the right page? If all of these are not happening, you may need to reconsider the entire website and start the process of redesigning the website. #4 Intuitive Also, there is a need for you to understand that your website is your online office. When it comes to a website, unlike a shop where you have people that can take customers around and convince them to buy products and services. On a website, there is nobody to take customers around what you have to offer. You have to build a website that is intelligent enough to predict customers’ next move. Having this will in place will increase the conversion rate on the website.
#5 Clarity Another major point that you need to redesign your website is: if the contents are not clear enough. At times you may have a well-written but customers still find it difficult to understand the purpose of creating the website. If that happens, you may find it difficult to achieve your goals for the website. Please note that the clarity of a website does not only have to do with the articles that you have posted on the site.
It also has to do with the overall design of the website. You need to make sure that the objective of the website is clear to your audience. They should be able to easily find what they are looking for on your website. This will make them to stick longer on that website.
4 Major Steps In Website Design For Beginners And Experts
When it comes to website design whether for yourself or for your client, there are some critical steps that you need to follow in order to ensure that your website comes out good. I am very sure that if you can follow some of the practical steps that I am going to lay out in this article, you will notice that you will have an adorable and functional website that you and your client and other stakeholders will be proud of. In this article, I want to talk about some of the major steps in Website design for Beginners and Experts. Follow me as we are going to look at that together in this article.
Here are the tips …
#1 Planning
The first thing when it comes to website design is to plan. Your plan should revolve around some of the features that you are expecting from that website. You must take time to write some of the features that you would like the website to have. This will allow you to guide your Developer as to what you are expecting from the website. The very first thing when it comes to planning your website is to determine your target audience for the project. When you are sure of your target audience, you will be able to highlight some of the features that your target audience would like to see in that website that you are planning to build.
Apart from planning on the design of the website, you need to come up with an action plan that will determine how you plan to convert your visitors to customers. This will enable you to determine what you intend to do in order to make visitors return back to your website for more.
As part of your planning effort, you need to come up with a design strategy for your website. The Design strategy will consider some of the features that you need to include in your website. This will cover navigation tools and other features that will make the website easy to use for users.
#2 Design and Coding
After you might have come up with adequate planning for your website, you need to now decide on how the design and coding of the website will be handled. You can decide to hire a Developer who will assist you in designing the website. There is also the option of using What You See Is What You Get where you make use of an Online web editor that makes it easy for you to develop a website without the assistance of a Web Developer.
As part of your coding effort, you need to come up with a content marketing strategy for your website. You can decide to write the articles and pages yourself. It is also possible for you to write the articles yourself or you get an internal team member to write the articles. You can also contact me when you need someone to write unique articles for your website.
#3 Testing
After you might have done the coding and writing of content for your website, you need to test your website. You have to try to open your website from different browsers and devices and make sure that the website can adjust to fit the screen. That means such a website is mobile responsive. You need to know that majority of your users will be mobile users. That is the reason why your website should be mobile responsive.
#4 Maintenance
The last stage of your website design is to continue to maintain your website. You need to make sure that you continue to back up your website daily so that you have a different version of your website. This will ensure that you can restore your website back to normal operation in case of any catastrophe that can hit your website.
6 Reasons Why A Good Website Design Is Important
First and foremost, I want to say that it is very easy to get visitors to visit your website for the first time. The problem lies in the fact you cannot force any user to come back to visit your website if your website failed to meet up his demand. That is why it is very important that you need to ensure that your website is mobile responsive. You also need to ensure that you are getting feedback from both first-time visitors and other returning customers. Here in this article, I want to talk about some of the reasons why you need a good website design. Follow me as we are going to look at that in this article.
Here are some of the reasons…
#1 Increased sales
It has been established that your profit is not coming from your first-time customers, your profit is actually coming from your returning customers. You might have run ads in order to drive those first customers back to your website. You are actually losing profit if you could not bring back a first time customer. You are going to make more profit if customers are satisfied with your website and they are coming back for repeat purchases.
#2 High search engine ranking
Also, when you have a good website design, it will also allow you to rank higher on search engines. Although Google does not reveal to us what factors and indices they are using to rank a website, it is certain that when you have a low bounced rate and increased traffic on your website, you are going to rank higher on the search engine. This is possible because it is very easy for your users to find what you are looking for on your website.
#3 Brand reputation and recognition
Another major benefit of a good website design is that it will increase brand reputation and recognition. Due to the fact that you are ranking higher on search engines, you are going to get more organic traffic coming to your website. This is going to increase the popularity of your website. It will also allow you to get new customers through your existing customers as well.
#4 Customer loyalty
Another fact about having a good website design is that it will increase customer loyalty to your website. When it comes to customer loyalty, it has to do with the desire of your audience to stick to your website even though there are alternatives that are better than yours. If you have good design and it is very easy for people to find what they are looking for. They will not even bother to look for an alternative.
#5 Opt-in for promotion and newsletters
Also, when you have a good website, you will notice that easily visitors coming to your website will opt-in for your promotional offers and newsletters. Since those customers have an emotional relationship with your products and services, they will trust you completely that you are going to deliver. You now have to work hard in order to ensure that you continue to provide a consistent customer experience in order to retain your customers.
#6 Information for customer database
When you have a good website design, it will be easy for customers to find what they are looking for on your website. A good website for example should be able to provide descriptions that customers can go through. This description provides customers with features that come with the product.
This will allow visitors to decide on whether they would like to purchase that particular product or not. This will also provide the website with testimonials that can convince subsequent visitors to buy the product. This will increase customer engagement and customer retention for the product.
Action Point
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Uterine fibroids, also known as Leiomyomas and Myomas, are non-cancerous tumours that grow from the muscle layers of the womb. These benign growths of smooth muscle can vary from the size of a bean to being as large as a melon.
Types of FIBROID
–Intramural. Embedded in the muscular wall of the womb. –Subserosal fibroids. Extends and grows within the surrounding outer uterine tissue layer. –Submucosal fibroids. Grows in the muscle beneath the inner lining of the uterine wall. –Cervical fibroids. Grows in the cervix.
Causes of Fibroid
It is believed that each fibroid tumour develops from an aberrant muscle cell in the uterus, which multiplies rapidly because of the influence of estrogen, usually during reproductive years (16-50years). There is also evidence that genetic factors and intake of red meat, alcohol, and caffeine could increase the risk of fibroids.
Common Symptoms –Heavy, painful periods (Menorrhagia). –Anaemia from heavy periods. –Lower backache or leg pain. –Constipation. –Discomfort in the lower abdomen. –Frequent urination. –Painful intercourse (Dyspareunia). –Labor problems. –Pregnancy problems. –Fertility problems. –Repeated miscarriages. 🍓Possible Complications🍓 –Heavy Periods (Menorrhagia). –Pregnancy complications. –Infertility. –Leiomyosarcoma cancer. –Acute thromboembolism. –Deep vein thrombosis (DVT). –Acute renal failure. –Internal bleeding.
Plant Stem Cell Therapy (PSCT) Treatment Common treatment or fibroid control options are usually associated with side effects like irregular periods, acne, osteoporosis, adhesion, scars, and a re-growth of fibroid after surgery.
PSCT products have been considered the safest and most effective treatment for fibroid due to its 100% organic content as it contains specialised stem cell extracts from selected plants, targeted at performing various tissue/cell repair processes in the body.
Usually a painless process, stem cell extracts ingested orally/sublingual, PSCT will shrink fibroid tissues, balance the body PH/hormones, detoxify the body of radicals/toxins and regenerate fresh healthy tissues to fix damaged tissues.
PSCT therapy will also activate body stem cells to regenerate and revitalise patients internal organs/tissues unspecifically, as well as activate existing stem cells. These processes prevent fibroid regrowth with no side effects/complications and a 99.9% success rate. Application and usage depend on the size of growth and the extent of damage to the body. Treatment lasts between six to ten weeks. 🔥SuperLife STC30 to the rescue🔥.
PS: I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you could drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNuggets is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
