What is link building? There are various definitions online, but the best one I have found comes from Wikipedia, which explains link building as the process of attracting links to a website from other websites.

In simpler terms, link building is how you make sure that people can find your site when they look up specific keywords on search engines like Google and Bing.

What is Internal Link Building?

Internal link building is a component of search engine optimization that involves adding links within your website’s content and navigation.

Internal link building can boost your site’s search visibility by increasing its prominence in search engine results. It also helps ensure that all the pages on your site are easily found, ensuring higher quality traffic.

You can do internal link building yourself with just some time and patience or hire an expert to get it done for you.

What Are The 3 Types of Internal Links?

The three major types of internal links are; contextual, navigational, and hub. All three are important for getting traffic to your site, but if you want to get an advantage over your competitors you need to learn how to do them right. This is a summary of the three types of internal linking.

– Contextual linking is when you link to pages that are related to the one that visitors are on.

– Navigational linking points visitors in the direction of other pages they might be interested in based on what they clicked on or entered into a search engine like Google.

– Hub linking creates new entry points into your website from which people can go deeper into its content. The key to this type of linking is making sure it’s easy for users to find their way back out again.

Linking also helps make your site more scannable because it lets users jump around easily between different sections and topics. Think about using headings, subheadings, bullet points, and paragraphs to help organize your information.

It’s not enough just to have text; there should be some form of structure as well. Try starting with headers first before going any further so you know where your post will begin and end and where you’ll include graphics or images.

How Does Internal Linking Benefit Me?

Internal linking allows search engines to see every page on your site as relevant and important. Search engines like relevance, which means if your website is poorly linked internally, it could be at a significant disadvantage.

The more internal links you have on your site, the more pages you get indexed—and that is exactly what you want when trying to achieve success from an organic search engine ranking perspective.

How Do I Put Together an Effective Strategy?

If you’re familiar with content marketing, then you know that a successful strategy involves creating and sharing lots of content across various platforms.

Internal link building is a fundamental part of most campaigns because it helps improve your site’s rank in Google’s SERPs.

To implement a successful strategy, however, you have to know how to put together an effective one. Here are some tips for effective internal link building for SEO success:

1) Create content at least once per week

2) Include links back to other pages on your website or blog whenever possible. It will help boost the relevance of these pages when they show up in search results.

The more times a page appears in search engine results, the more weight Google assigns to its ranking.

In addition, by linking to your content from external sites like LinkedIn or YouTube, you can increase the credibility of those websites as well.

Finally, keep in mind that not all links should be considered equal. That’s why it’s important to strategically include links between different types of content such as blog posts, videos, infographics, and articles.

Doing so will give readers a better understanding of what’s being discussed and encourage them to visit the other pages on your site.

It also provides readers with additional information that may answer their questions before they even ask them.

And while this may seem like something that would work against improving your rankings, it has the opposite effect.

Creating a Map of Your Site

Internal links aren’t just important for link building; they play a crucial role in site structure and usability.

Getting your internal linking strategy down to a science will not only help your search rankings but will also help boost user experience and funnel more traffic to your website.

To start creating a map of your site, look at high-level pages or sections of content that are similar to one another, then make an educated guess about what pages would be useful to users who land on those specific sections.

Next, do some preliminary research on the topic to see if you can find out any popular keywords that people use when searching for information related to these topics.

If so, include them in your navigation bar (or other prominent areas) so users can quickly and easily get to where they want to go.

You can also create new content around these popular keywords and see how often people share it with their friends online. The more social shares you have, the higher your search engine ranking will be because Google likes websites with lots of social signals!

Internal Linking Tool

If you want to automate things, you can use Ahrefs. Ahrefs is a popular link indexing and analysis tool. By using its various filters, you can learn more about your top linking pages and competitors’ best-performing pages.

You can even copy these links and put them to work on your website if you want to try similar content strategies.

If that doesn’t work for some reason, simply reach out to influencers who have shared your competitors’ top-performing content to request they share yours instead.

These days it’s easier than ever to find the contact information of any given person with just a few clicks. A little hard work will yield impressive results!

Conclusion

Internal links make a website more user-friendly and help search engines crawl your site more effectively.

Search engine bots can’t see through URLs, so they won’t know to follow internal links on your site unless you tell them (i.e., via internal links).

Internal link building is therefore one of several strategies you can use to increase your website’s traffic, search engine rankings, and reputation.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

MYCRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Having an effective content marketing strategy can help you spread your brand far and wide, helping to generate more leads, drive more sales, and increase your overall business visibility.

However, creating an effective content marketing strategy can be challenging without any prior experience.

Here are some tips to help you create an effective content marketing strategy in no time at all.

What Are Content Marketing Strategies?

Content marketing is no longer an option. In 2017, 64% of marketers are creating content for their businesses.

It’s crucial to stay ahead of your competition by creating and sharing high-quality, unique content with your target audience on social media, in blogs, and in email newsletters.

A solid content marketing strategy helps you reach your business goals while boosting engagement with customers and prospects through sharing valuable information they want.

Types of Content Marketing

The type of content marketing you’ll choose will depend on your end goals and on who your target audience is.

If you’re looking for brand awareness, social media or blogging would work well;

if you want to build interest in a product, try email;

if you are trying to generate sales leads, search engine optimization (SEO) would be ideal.

Knowing your objective before starting will help ensure that your content campaign is successful.

How Will You Find The Time?

When you’re just starting, it can be difficult to justify spending much time or money on content marketing. Even if you do have additional resources, developing and executing a coherent content marketing strategy will require some attention from you to get it off the ground.

To make things easier, consider outsourcing some of your content creation efforts or hiring an agency or freelancer for specific projects—or look into various tools and resources that can help with certain aspects of your strategy.

Who Is Your Audience?

The key to good content marketing is knowing who you’re talking to. It sounds obvious, but many people forget that you can’t speak in generalities and expect anyone and everyone to get it.

Figure out your main audience, and use that group as a starting point for understanding their needs, values, pain points, and preferred media channels.

Choose Your Target Audience First

You’ll want to consider your target audience and make sure that your content meets their needs. Once you know who they are, start figuring out what they want.

This might mean spending some time researching blogs in your niche or even taking surveys of current customers.

Try creating an ideal buyer persona based on market research so you can tailor your content specifically for that audience.

Build Relationships with Influencers and Communities

A content marketing strategy for small businesses starts with building relationships with communities and influencers.

The first step is identifying which online communities you’d like to join. Look at hashtags, LinkedIn groups, blogs, Facebook groups, and Twitter chats to find where your customers hang out online. When joining these groups, be sure to post valuable information.

Once you’ve identified the online communities that align most closely with your business goals, begin participating in conversations by posting relevant content or sharing articles from reputable sources.

Where will you create your content?

It’s important to pick a channel that best fits your target audience. For example, it may be better for you to create videos instead of writing blogs if you know most of your potential customers are visual learners and come from social media platforms like Facebook and Instagram.

Similarly, if you think your target customer is more likely to visit LinkedIn than YouTube, choose blogging over video as your main content creation method.

Other factors to consider when deciding where to create your content include the amount of time and resources you have available, the type of message you want to send out (if it’s an advertisement), or what types of questions people ask about your product.

Get Familiar with Keyword Research Tools

Google’s Keyword Planner is excellent for determining which keywords people are using in search of products or services like yours.

Use these terms in your content, on your site, and in social media posts. Make sure to include them in the body copy as well as the title tags and meta descriptions.

In this way, you can attract new visitors who are already interested in what you have to offer! For example, if your company offers custom gifts such as promotional pens, that may be a keyword such as promotional pens.

If someone searched for promotional pens, they would find one of your pages that had an appealing headline about custom-made pens and would likely click through to read more about it.

You want to include those keywords throughout your blog post so it shows up when someone searches for them on Google Search.

Learn from Others’ Successes, Mistakes, and Strategies

One way is to learn from others’ successes, mistakes, and strategies. The best resource for learning what others have done right or wrong is by reading blogs. Find out what works for others and make it work for you.

The best time management tip I can give is to read more blogs! Most successful bloggers share their own experiences in detail about their journey, especially if it has some pain points or bumps in it. Look at what they did wrong, and what they could have done better, and adjust your approach accordingly.

When writing a blog post you may want to ask yourself the following questions: What am I trying to say? How do I want readers to feel after reading my post? Which type of language should I use?

What words should I avoid using? Which keywords should I include? Where do these keywords go on the page? When should I post my new content? Which social media platforms should I be active on? Who is my target audience, and where are they online most often? Is this content relevant to them? Does it solve a problem for them? How can I get traffic to this site through other sites (aka backlinks)? And finally, when will I start seeing results from this content marketing strategy?

In general, it takes 3-6 months before any major changes happen when doing content marketing. However, once you are active in publishing monthly, you would start getting visitors to your site and engagement with your brand in short order.

Just remember that patience is key because no tactic works overnight.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNUGGETS  is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Did you know that YouTube has over 1 billion users each month? That’s almost 1 out of every 2 people on the internet, and it’s just one of many social media platforms that you can tap into when creating your video marketing campaign to promote your business or service, particularly if you have a product or service that lends itself to demonstration or explanation via video content.

As these statistics indicate, YouTube video marketing is worth exploring as part of your overall marketing strategy, and this article will explain some of the basics of how to get started.

#1 Use Your Target Keywords

One of the simplest, yet most important parts of Youtube marketing is to use your target keywords when you upload your videos.

YouTube indexes and ranks videos on their search engine with these keywords as a crucial element. If you want your video to go viral or rank highly in Youtube search results, make sure that they are packed with relevant keywords.

Using keywords such as tips or tricks will give your video a higher chance of ranking higher than other competitors if viewers also enter those terms in the Youtube search bar.

In addition, try inserting hashtags at the end of your description for even more promotion!

#2 Know What Works Best for Each Type of Content

With a little bit of research, you can figure out what kind of video works best for your industry. Figure out how long videos in your niche tend to be and match that length—too short or too long and people might not watch them.

Read up on what sort of content does well on YouTube—and then give that a shot. You’ll need to create something that isn’t too technical or niche if you want it to have broad appeal. Do some research before diving in.

That way, you can tailor the video accordingly. What do other companies produce? What’s the usual number of minutes per video?

Is there any technical jargon that would alienate potential viewers? You’ll need to answer these questions before getting started.

Once you’ve got all this information and have crafted an idea, get started! You may find success with one type of content but struggle with another so don’t be afraid to experiment and try new things!

#3 Ensure your videos are fully optimized

There are a few tips you should consider to ensure your videos are fully optimized. Always keep in mind that optimization is a processAlways keep in mind that optimization is a process, not an event. You will want to tweak each video as it performs.

Here are a few questions you should ask yourself before uploading your next video.

-Does the thumbnail image accurately represent the content of the video?

-Is there a clear call to action for viewers?

-Is there any text on the screen other than subtitles?

-Are captions available in multiple languages?

-What’s the length of the video and how many views have been generated by it so far?

-If I were a viewer, would I subscribe to this channel based on this one video alone?

-How can I use annotations and cards effectively within my YouTube Channel?

#4 Choose the right format for your content

There are many formats for videos on YouTube, such as explainer videos, product demos, interviews, tutorials, vlogs, and commercials. While you can mix these styles within a single video, each of them should be marketed to reach different kinds of viewers and increase your number of subscribers.

The first thing you need to decide is whether you want your videos to entertain or inform your audience—this will help determine what kind of video style works best for you.

If you have an interview with an expert in the field, then it might make sense to have a format that looks more like TV news. If it’s a tutorial or how-to video, it might make sense to use stop motion animation.

It’s also important to keep the length of your video manageable—most people wax have short attention spans so if they’re not hooked by 10 seconds, they’ll click away. It’s also helpful to think about who you’re trying to reach and tailor your content accordingly.

It would make sense for a company selling pet products to upload videos of animals playing with their toys while someone making makeup tutorials could show women wearing their cosmetics at home in front of a mirror, as well as tips on how to apply them correctly.

#5 Understand Retention Metrics

There are a few key metrics that you should be paying attention to when it comes to marketing your videos. The first is retention, which tells you how many people watch at least 50% of your video.

A low retention rate might mean that people lose interest in what you’re promoting or your video isn’t very interesting.

On the other hand, if people stop watching before the end of your video, then they may not like what they see and it could be for some reasons.

They might have been expecting something different than what was delivered on the video or they simply didn’t find anything that interested them.

If your retention rates are really low, there are a couple of things you can do to improve them: create more engaging content, use a better thumbnail image, promote your videos better on social media platforms like Facebook and Twitter, etc.

#6 Get Influencers To Promote For You

Now that you have created a viral video, it’s time to promote it. Start by building relationships with people in your industry who have large followings.

Many of them are looking for ways to stay relevant and will be eager to share your content if you ask.

If they agree, start spreading your message through their audience via social media and email, but do not be afraid to cold call and email random people on YouTube who might be interested too.

If they are not the right person, ask how you can connect with someone else at their company or what steps you need to take next to grow your channel.

Do not just stop there! Networking is one of the most important aspects of any successful business so keep going until you get enough traction.

#6 Utilize your YouTube statistics

Do you spend a lot of time watching YouTube videos? Have you ever thought about utilizing these statistics for marketing purposes? Well, now you can.

There are tons of YouTube influencers who have millions of subscribers and views. If one is willing to promote your product or service, it may prove beneficial in increasing sales.

You can offer them incentives or pay them a certain amount if they can increase traffic on your website, which will directly affect your sales.

#7 Share your new video on Social Media

Post your video on Facebook, Twitter, Reddit, and other social media platforms your target audience uses regularly.

By sharing links with friends, family, and colleagues (and adding hashtags like #videomarketing) you have an opportunity to get noticed by people outside of your network.

This is what can lead to viral success!

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNUGGETS  is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

In my previous article, I have talked about some of the facts that you need to know about Digital Marketing generally. In this article, I want to talk about some of the facts that you need to know about Online Advertising. Before I will do that, I would like to talk about some of the terminologies that you would like to come across when you are advertising online.

#1 Advertiser

This is an individual that has a product to sell and he is looking for means or individuals that can create such awareness on his behalf. A good example is Nestle or Nike using online mediums to advertise their products and services. 

#2 Publisher

This is an individual that has content and he is looking for ways of monetising their content. They can allow adverts to be placed within their content in order to make money. A good example is a Blogger using Adsense to monetise his blog. 

#3 Ad-network 

The advertising network has the advertising infrastructure that allows both advertiser and publisher to meet so that the advertisers that need publicity and the publisher that needs money can come together in order to create awareness about products and services for the target audience. 

#4 Consumer

He/ she is the bride looking for products and services that will satisfy his or her needs.

What then is Online Advertising?

Online Advertising is an effective form of advertising compared to other forms of advertising. The reason is that more than a billion people have access to the internet across the globe. online Advertising is also good because it is not passive. Customers can interact with it. It allows them to take action immediately.

It also includes email advertising and search engine marketing. mobile advertising, and social media marketing among others. 

Here are some of the benefits…

#1 Attract Visitors 

One of the major benefits of this form of advertising for users is that it will attract visitors to your website. If you are a blogger pr content creator expecting reasonable traffic on your website and you are relying on Search Engine traffic, it might not come on time.

If you are ready to place banner ads on popular blogs or bid for keywords in order to drive traffic to your website, you will be amazed at the level of traffic that you will have on your website. Online advertising gives you tons of traffic with immediate results. 

#2 Convert Visitors 

One of the reasons for running online campaigns is to turn visitors into customers. If you are running campaigns just to create awareness, it might not bring some immediate results.

Like I said in one of my articles, you cannot always get a 100 percent conversion rate for your campaign but you have to make sure that your campaign is captivating enough. It must consist of all the information that your prospects need in order to make buying decisions. 

#3 Retain and Grow customers 

Online advertising can also assist organisations in retaining and growing customers. There are some online customers that will buy your products and they may not necessarily come back for repeat purchases. You can actually run a campaign that will be targeted at this type of customer.

You can offer them mouth-watering offers that will make them engage in a repeat purchase. Running this type of campaign can also increase brand awareness among your target audience as well. 

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be thrilled to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staffs of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria, and Phillips Consulting among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might disagree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Email marketing can make your business look huge even if it’s tiny, but only if you do it correctly. It’s easy to use the process to bring in new customers and increase the sales from the people who are already buying from you, but it requires effort to be effective.

Read on to learn how to create an email marketing strategy that will grow your business using techniques that you can use again and again as you start to expand your online presence.

Types of Email Marketing

The list of marketing tactics you can use is limited only by your imagination. But if you are new to email marketing, we recommend you begin with a few tried-and-true techniques: offers and coupons (sales), newsletter subscriptions, invitations for webinars and events, contact lists for direct sales, deals, and prizes.

Many other email marketing strategies could work well for your business. Experiment with what suits you best!

How to Write a Subject Line

With over seven billion emails sent every day, no one can afford to ignore email marketing. If you want your brand’s message in front of consumers at all times, email is your best bet.

But with so many emails competing for people’s attention, it’s important to make yours stand out. To do that, you have to use words that appeal directly to recipients and inspire them to open and read your message.

Here are a few tips on how to write an effective subject line
– Avoid spammy words like FREE or LIMITED TIME OFFER. The goal here is to get the reader interested enough to open the email, not trick them into opening a fake virus attachment.

– Create curiosity by using action verbs or adjectives like Exclusive or Amazing.

– Keep it short and sweet – any sentence longer than 25 words will be too wordy for most readers.

Lead Magnets

In simple terms, a lead magnet is an incentive. It’s something you offer in exchange for an email address and permission to send marketing messages via email—in other words, permission to advertise (spam) your business.

Lead magnets can be anything: free reports, e-books, white papers or videos, infographics… whatever you have that people will find useful and want in exchange for their contact info.

Promote your lead magnet on social media and wherever else you might market yourself or your business.

Introduction To Newsletters

While some people have grown up on instant messaging and social media, email marketing is still one of the most powerful tools you can use as a small business owner. In fact, by incorporating newsletters into your marketing plan, you’ll be able to create leads, convert customers, and connect with new customers without spending too much time or money.

If you know how to use newsletters for business, it can do wonders for your company. For example, businesses that send regular updates see an average return of $40 for every dollar spent on their newsletter campaigns.

As your customer base grows, so will the ROI from your newsletter campaign—so it pays to get started now!

When Should I Send Emails?

Email marketing is extremely popular with businesses because email is inexpensive and offers several ways for you to build customer relationships. But it can be challenging to decide when you should send emails.

You don’t want to bombard your customers with too many emails, but you also don’t want them wondering why they haven’t heard from you in ages.

So when should you send an email? Here are some guidelines.

#1  Send an email no more than once a week if the recipient is not on your list of regular contacts.

#2  If you regularly correspond with the recipient, feel free to contact them more often—though never more than once per day or every other day—as long as it feels natural to do so.

#3  For new leads or prospects, consider sending them one introductory email at the beginning of your relationship and then again three months later.

#4 Once you have sent these two introductory emails, make sure to space out any future messages so that you don’t end up spamming your prospect with unwanted content.

How Long Should My Emails Be?

The optimal length for your emails should be between 120 and 250 words, depending on how complex your subject matter is. Shorter email lengths tend to get more click-throughs and conversions than longer ones.

Your content mustn’t feel too long—so if you find yourself writing copy that goes over 1,000 words, it might be a good idea to rewrite it into multiple shorter pieces instead of one big one.

How Many Emails Should I Send Out?

Email marketing is, without a doubt, one of THE most effective forms of marketing there is, but that doesn’t mean you should send out dozens or hundreds of emails daily.

Your email subscribers are busy people with full inboxes—they don’t need your constant clogging up their inboxes! For example, a good rule of thumb is to never send more than one email per week.

Another good idea: Include an unsubscribe link at the bottom of every email you send out.

Conclusion

Email marketing is one of your strongest marketing assets. When executed properly, email can turn strangers into customers and mere customers into lifelong advocates.

To Get Email Updates when we post new content, Click Here.

In my previous article, I have talked about some of the facts that you need to know about how to handle web hosting for e-commerce websites. In this article, I want to look at some of the methods of data collection for web analytics. Follow me as we are going to look at that together in this article.

 
In summary, there are some methods that are used for data collection. Some of them include Page Tagging, log file analysis, cookies and packet sniffing. When using log file analysis, log files are created whenever you use a file. Cookies store session information and session files.

Also, in page tagging and web session, each web page in the website is inserted with small pieces of Javascript code that records the user activity on an internal server. Packet sniffing captures the data that passes between a web server and other sources.

Now the collection methods…

#1 Logfile Analysis

here, whenever a user visits your site or performs an action, the web server will record all the information in the log. Also, some of the information collected in the log include: 

• Total number of visitors
• Visit date/durations
• Geographical locations/IP Address

We log analysis tools are used to analyse the information obtained from the web server log files. this will help in tracking the visitors’ activity in the form of a hit count such as:

• Viewed HTML document
• Clicked on an image or object on your website. 

The hit count and log file information aid in finding the status of a website. 

[embedyt] https://www.youtube.com/watch?v=l2hz3lEcHJw[/embedyt]

Pros

• Cheaper
• Raw data is readily available, as the log file are produced by the webserver. 
• Track search engine spiders 
• Track failed requests
• Track non HTML pages

Cons

• Less accurate
• Requires the server to assign cookies
• Cannot collect information from the webserver
• Modify URL to record the information
• A lot of traffic has to be eliminated.

#2 Cookies 

Also, website owners can measure the number of visitors, as well as unique visitors to their websites with the help of cookies. Also, web analytics software creates two types of cookies in the computer system. This happens whenever a user visits a website. The two types of cookies created are:

a. Transient cookies

Whenever a visitor visits a website, it stores cookies on the visitor’s computer. These types of cookies are deleted once the visitor leaves such a website. Because they are not permanent, they are referred to as Transient cookies. 

b. Persistent cookies

Whenever a visitor visits a website, it stores cookies that remain in their browser until they are removed by the visitor. These are referred to as persistent cookies. 

Other types of cookies used in measuring web analytics include:

a. First party cookies

Whenever a visitor visits a website, first-party cookies are loaded on their system.

b. Third-party cookies

Whenever a visitor visits a website, cookies of other websites contained in banner ads, links, images, videos among others are stored on the visitor’s computer. 

Also, the Ad network places cookies on computers that visit their advertised sites and also tracked visitors behaviour on that site. Also, information gathered from such visitors is used in placing targeted ads. Also, web analytics software uses first-party cookies instead of third party cookies due to some laws regarding privacy concerns. 

#3 Page Tagging 

With Page Tagging, javascript is used to send visitors’ activity to a tracking server. When a user visits a website, a request is sent to the webserver hosting the website. The host server then responds by sending the website content including the Javascript tracking code.
 
Also, when the site loads in the browser, the javascript code gets executed and send a request to the tracking server for a small 1*1 pixel GIF Image. The tracking server sends back the GIF image containing JAvascript capable of reading cookies, user information, IP address among others. 

Advantages

• It is more accurate.
• Assign cookies to website visitors
• Additional information to the Javascript is added easily. 
• Available to companies who don’t run their respective web servers.
• Does not track unwanted traffic such as file, images, among others. 

Disadvantages

• It is expensive.
• It requires a change to the website in order to collect data.
• It cannot track search engine spiders.
• it tracks only those pages successfully viewed.
• Unable to directly track non HTML pages. 

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Since its launch, Facebook has been the most talked-about social media platform. For a simple reason: it provides various mediums to its users to express themselves. Even businesses leverage the variation of content as embed these posts on their Shopify websites by using Facebook Feed Shopify apps.

These apps sync Facebook with the stores and display Facebook feeds on the Shopify store, making the website attractive and pleasing to the eyes. These apps not only enhance the beauty of your website but also provide a great boost to your business. 

Shopify has over 4000 apps in their App Stores, and for your convenience, we searched for the best Shopify Facebook feed apps available on the App Stores and based on features, uses, and pricing, we have prepared this list of 7 best Facebook Feed Shopify apps that stand tall on all the parameters. 

7 Best Facebook Feed apps for Shopify

Facebook Feeds by Tagembed

Facebook Feeds app by Tagembed is an outstanding Shopify Facebook Feed app. It is quick, responsive and cost-effective. In addition, it is easy to use and install and does not require any coding skills or knowledge while operating. It is a great app that helps you to aggregate content from all social media platforms such as Instagram, Facebook, Twitter, YouTube, etc related to your business and displays them beautifully on the Shopify store. It is compatible with 15+ other social media platforms, which means you can use it to collect feeds and posts from various other social media platforms.

With such fierce competition in the market, it becomes essential for businesses to enhance the appeal of their website to attract visitors. The customization features help you to achieve this feat, as the app allows the user to change the font size, font style, background colour, etc., of the feed and match it with the website’s style.

A good-looking website creates a great impact, as it generates a positive impression on the visitors, and which eventually sparks interest in visitors’ minds. CTA has its own importance in the e-commerce industry and if you want to increase conversions on the website then a good looking CTA is a must to have. Tagembed Facebook feed Shopify app allows you to create customized CTA on your all feeds with the product URL directly. 

As we know, Facebook provides complete freedom to its users to express themselves. While many people positively utilize this freedom, at the same time, there are some portion of people who misuse this freedom and post abusive and spam posts related to a particular brand.

And it might concern you that posts with obscure content might get a feature while displaying the feed, right? Don’t worry, the app has the solution to that as well, it provides a moderation feature where you can monitor the feed and filter out all spam and unwanted content, you can even automate the process with a profanity filter.

The profanity filter automatically blocks the content containing mention words. Moreover, if there are posts on any Facebook page or account that you don’t want to display on the website, the app blocks them as well. It is considered as Best app to embed Facebook reviews widget on website

Flexify: Facebook Product Feed by Flexify AG

This is another useful app, as it allows you to sync the Facebook Product Catalog with your Shopify. In addition, it helps to generate creative sales advertisements for your products. In today’s world, where brands spend huge amounts on their advertising to stay relevant in this competitive market, Flexify can easily fit your budget and provide effective results.

Moreover, the feeds are responsive, which means it doesn’t matter if your visitor is using any mobile, tablet or PC, the charm of your feed remains the same. You don’t have to make adjustments and edits to the feed according to different screen sizes.

Facebook Feed by Littledata

Moving from one amazing Facebook product feed solution to another, after all, the business eventually relies on advertising and sales for its survival.

Facebook Feed Shopify app by Littledata provides a smooth synchronization between your Facebook Product Catalog and Shopify and also amplify product images and descriptions.

It allows you to display up to 500 products for free, while the Pro plan displays Unlimited products on the Shopify website. In addition, the app beautifies the website as it automatically resizes images for optimized Facebook Ads. Considering the pricing and features, it is one of the most amazing apps on the Shopify App Store.

Facebook Feed by Elfsight

Elfsight is one of the popular social media aggregators that helps users collect social media content from various social media platforms and displays them beautifully on the website. In addition, it provides a dedicated Shopify Facebook feed app under the name of – Facebook feed. 

If you run a business page on Facebook, this is a useful tool, as it allows the user to integrate a business page on the Shopify website.

Through this integration, you can display the posts on your page on your Shopify stores. Moreover, as you add content on your Facebook page, the app automatically showcases it on your website; there is no need to refresh the feed manually or hire any specialist for the operations.

Awesome Facebook Product Feed by Awesome Store Apps

This is one of the most useful tools in the Shopify App stores, as it helps businesses to generate revenues. It automatically builds the product feed and automates the process.

Occasionally, merchants face the problem due to language barriers, the app solves this problem as allows users to choose a multi-language feature. Moreover, it even supports the multi-currency feature. You can integrate it with Facebook Ads.

Facebook Feed & Google Feed by Fast Simon, Inc.

Occasionally visitors face difficulties as eStores display out-of-stock products. The app helps to solve this problem as it provides real-time updates for inventory and prices. In addition, the app harnesses machine learning and AI to create product variant feeds from Facebook Shop. Other than Facebook, it is compatible with Google, Pinterest product feeds, and Bing Ads.

Facebook Channel by Shopify

Facebook Channel by Shopify allows you to manage all your Facebook accounts and products in one place. Once you connect your account, all your Shopify products will sync to your catalogue on Facebook. Other than Facebook, the app is also compatible with Instagram.

Summing It Up

Facebook is a powerful social media platform. And by integrating it with Shopify, you can create wonders for your business. As we all know, Shopify provides great support to its users by providing very useful apps that only help the business to boost their reach but also helps them to generate revenue. The tools mentioned above allow you smooth integration with Facebook and offer great features that give you an edge over your competitors.

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A website with solid SEO genetics, a Search Engine-friendly infrastructure, fresh and original content, and a good hyperlink-building strategy will rank well in Search Engines. Any successful SEO campaign must start with these SEO fundamentals. A website must be Search Engine Friendly and have a brilliant balance of a beautiful and engaging design, as well as user-friendly functionality to offer a return on investment.

According to studies, just a small percentage of individuals browse past the first few pages of search results. It’s pointless to create a beautiful website that can’t be found on search engines. Here are five SEO fundamentals to help you optimize your site.

#1 Conduct Keyword Research.

The foundation of your website navigation and SEO strategy is keyword research. Keyword research is a technique used by SEO experts to identify and investigate the actual search phrases individuals use when conducting a search. Keyword research isn’t limited to the use of keyword research software. There are various methods for conducting keyword research:

• Using Google Analytics to analyze your own data;
• Focus groups, for example, are a type of market research.
• Websites for social networking;
• Competitive research and analysis
• Tests of usability or landing pages.

#2  Technical Infrastructure 

Your basic keyword research should be used to create an SEO-friendly technical infrastructure for your website. You must find a balance between having a Search Engine friendly architecture and having a visually appealing design that attracts users. It’s critical to hire an Ecommerce SEO firm early on in the design phase to guarantee that the final product is optimized for search engines.

#3 Write SEO-Friendly Content

Search engines favour websites that are updated on a regular basis with unique and entertaining material. You must also strike a balance between optimizing a web page for specific keywords while keeping the content appealing to your customers. Both Search Engine crawlers and customers must find web pages appealing.

After you’ve settled on a keyword theme for your pages based on keyword research, you need to keep that theme in mind when creating on-page elements.  These are some of them:

• Important keywords should be placed near the beginning of the title tag, with word counts aiming for 10-12 words.
• Tags in the meta description: This is a cheat sheet for Search Engines to utilize as summary text (below the title) when a page is indexed.
• H1 and H2 headings: Make sure your main keyword or keyword phrase appears at the top of the heading, ideally at the beginning. Use one H1 heading on each page to draw attention to the most relevant keywords on that page in search engines, and H2-H5 headings to optimize for secondary phrases – make sure these are utilized as subheadings.

#4 Link-Building Strategy

Backlinks are links from other websites that point back to yours. As your website is validated by other sites linking back to it, the more backlinks you have, the higher your pages will be ranked.

Search Engines will examine the reputation and relevance of the site linking back to you, as well as the “anchor text” (the words that the link is embedded behind) in the links to your site when calculating the line.
There are a variety of ways to get others to link back to your website, including:

• Creating outstanding content that other websites will want to link to.
• Submitting your blog to blog directories.
• Composing blog comments on industry-related news.
• Taking part in discussion boards.
• Composing guest posts.

Internal link techniques are also vital for SEO. However, don’t utilize too many internal links in your material; instead, connect to a small number of relevant pages. The higher the value of each link on a page, the fewer links there are.

#5 Keep Track of Your SEO efforts

SEO is a continuous process that helps you maintain or increase your search engine ranking. Search engines are constantly updating their algorithms in order to increase the reliability of web searches for users. It’s critical to stay watchful and track your continuing SEO efforts. This can be accomplished by:

• Continual SEO fine-tuning of your website, including title, description, alt, and keyword tags reviews.
• Evaluating the performance of your keyword strategy and focusing on fresh keyword phrases.
• Adding innovative and distinctive content on a regular basis.
• Concentrating on link-building techniques.

We, e-Definers Technology (edtech) are a dedicated ecommerce website development company in Delhi, India. We are specialists in providing designing and development solutions to the various industrial sectors. We have a young enthusiastic team of experts who deliver the utmost level of work.

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Review is very important for businesses and customers. For businesses, reviews provide a brief about their reputation in the market and public opinion for their products, while for the potential customers, it helps in their buying decisions. 

The Internet is an open source where people are free to convey their messages. Hence, to express their opinions about a particular brand or product, Google provides a separate platform that allows people to present reviews in a detailed form. Businesses often embed the Google review widget on their websites and display all reviews regarding the product and help a potential customer in their decision making.

What is Google Reviews?

A smart customer always reads all the reviews and opinions regarding the product and brand before purchasing. Often, the review source cannot be trustworthy as many websites often provide fake or spam reviews. And this is where Google reviews come into action;

Google reviews provide a genuine user review regarding any product or business. It only allows authenticated users to post reviews; therefore, it is the most trusted platform, with 90% of the buyers checking Google reviews before buying a product.

Marketers use google reviews for their benefits as they showcase all reviews on their website.

It helps them provide authenticity to their business. It also enhances their reputation in the market as they appear transparent in front of their audience.

You can use Google reviews for your benefits by displaying them on your website using the Google review widget. Many tools help you display reviews on your website; here is the list of best tools available in the market and provide some great results.

Best Tools to Embed Google Review Widget

Google review widget is an amazing tool that helps you to gather all the reviews from google and displays them beautifully on your website. In addition, it makes your website more engaging and interactive as people always like to read more about the product before making a purchase.

Embedding the Google Review widget is a great addition to your marketing strategy, and here are the best tools that help you to imply it.

#1 Tagembed

Tagembed is currently the best social media aggregator in the market. It provides a dedicated Google review widget that you can embed on your website.

It is easy to install and run. You just have to copy the code and paste it on the backend of your website. You don’t need to have any coding experience or knowledge to set up to run this widget, or you don’t even need to hire any specialist for this widget. The widget aggregates all the reviews related to your business and showcases them beautifully on your website without any hassle.

It also provides you with the feature where you can manually approve the posts before making them public. It helps you to hide any abusive or disrespectful posts and maintain the quality of your website.

#2  WordPress plugin for Google reviews

WordPress provides some amazing plugins that increase the functionality of your website. Google review plugin is another useful tool that helps you to display all the google reviews regarding your businesses on your website. You can even personalize the plugin and match it according to the style of your website.

#3  Elfsight

Elfisght is one of the most popular social media aggregators that provides a separate Google review widget that only focuses on fetching google reviews related to your business. It also provides you with a customization feature to customize the widget and change its layout; you display the reviews as list, grid, masonry, or slider. You can also change the template style and make your website more appealing to visitors.

#4  Embedsocial

EmbedSocial provides a review aggregation tool that helps you aggregate all the reviews regarding your business from the Google review platform. It uses your Google Places or Google Maps locations to pull customer reviews. With the help of this tool, you can even showcase all the testimonials on your website page and create a good impression on the visitor’s mind.

Why Should You Embed Google Review Widget?

Today, everything is now available at the click of a button; it has opened opportunities for many businesses to amplify their recognition and establish themselves in the market. A potential customer always visits the website and collects all the information regarding a brand before making any purchases. Also, a potential customer always considers reviews before making any purchase.

You can impress your potential customers by enhancing their browsing experience. You can provide details of your products from your website and at the same time provide them with reviews of your products. It will help you to win their trust. But keep in mind that you don’t have your negative points excessively. By displaying both positive and negative points about your product, you can strengthen your brand reputation and appear transparent in front of your visitor.

Embedded reviews also develop a strong relationship with the brand and customer. A customer feels valued when brands consider his opinions and feature them on their website. It builds a strong customer-brand relationship and helps you to convert your customer into your loyal customer.

Conclusion

Any business needs to win the trust of its potential customers to attain more sales. Reviews provide a great brief about the business and its market reputation. A good public opinion makes a business trustworthy, but people often fail to read genuine reviews as they find it difficult to find them under so many spam websites. You can provide ease to your potential customers by embedding a Google review widget on your website and providing all necessary details about the product and business on the same page. It will help you to win the trust and generate a brand reputation.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained includes staffs of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too

For most of us that have been blogging for a very long time, I think one of the mistakes that most of us made is that we choose the wrong domain name. There is some domain name that one actually choose and paid for but you later discovered that you should have chosen another domain name that actually captures what your website is all about.

In this article, I want to talk about some of the guidelines for choosing a domain name. Follow me as we are going to look at that together in this article.

Now the considerations…

#1 Relevant to your business

There are some domain names that I have come across and I can easily deduce that their owners do not do their assignments very well before they choose those domain names.

When it comes to choosing a domain name, you have to choose a domain name that is relevant to your business. From your domain name, visitors should be able to guess what the website is all about. This will also aid search engine optimization as well.

#2 Avoid punctuations

Also, you need to also avoid the use of punctuation when you are opening your domain names. Please note that when you add such punctuation marks to your domain name it will be accepted but it will be difficult at times for your visitors to remember that a punctuation mark is included in the website.

This might lead to a situation where you lose a sizeable number of your visitors.
 

#3 Avoid Trademarked names

There is a need for you to avoid trademarked names when it comes to using a domain name.

There are some people that have formed that have created a domain name that is related to some popular domain name but they get burnt for it. I know of someone that creates a domain name https://facekobo.com which is also a social media platform and Facebook has to take him up because of that.
 

#4 Easy to remember

You will also enjoy a large number of return traffic if you can open a website that is very easy to remember. You should try and use a very easy and simple domain name that is not so difficult for your user to remember. This will ensure that your users can actually come to your website without passing through any search engine.
 

#5 Selection Popular extension

There are many people that have created blogs and websites and they failed to succeed because they are suing unknown extensions. The most common extension is .com.

That is very easy for everyone to remember. If you decide to use some extensions that your users find difficult to remember, you will see that your traffics might be diverted to other people’s websites. If you do not want to lose traffic to others, you have to make sure that you are using popular extensions for your domain.

#6 Match keyword

Also, there is a need for you to also open a domain name based on the keywords that you want to rank for. If you want your site to rank for customer relationship management, for example, it is better to go for a domain name that has to do with CRM. You will notice that within a short while, all things being equal, your website or will start ranking for that particular keyword.

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There are many websites and blogs that are created daily across the globe. The truth of the matter is not all websites that survive their first year. I know of many people that created their websites and buy their domains through my Qservers Affiliate links but not a single one of them was able to renew their domains.

This is also one of the factors that affected me in the early years of my blogging career. I seem not to know what to do to run a successful blog. In this article, my focus is not on blogging. I want to talk about how to create an e-commerce website. The one that will stand the test of time.

I want to say this is going to be a mother article. I will try to write some subsequent posts that will explain some of the points that I Have in this article better. Please, you need to read all those articles that will follow this article. I am sure it will assist you in running a successful e-commerce website.

#1 Plan your website
The very first that you need to consider when you want to run a successful website is to have adequate planning. You need to consider the product that you intend to sell and how you intend to sell it. You need to consider the design of the website.

Will your website be built inside or do you plan to use a third party? It is also important to consider the capital available to you to set up the site. All this will guide you to decide on what is and what will not be part of the website.

#2 E-commerce template
The next step that you need to consider is to decide on where to buy your e-commerce template. Whichever way you have decided whether to buy your template in-house or to contract the design of your website to a third party, they will still need to buy a template.

These templates are sometimes modified in order to suit your needs. I can say that the amount you have will determine what type of template you can afford. You can also decide to start small and upgrade as soon as you start making money from your e-commerce website.

#3 Right domain name
It has happened to me before. There are many of us that concluded and we just jumped into choosing a domain name and we later regretted that we have not taken our time to think through it. You need to really take some thoughtful action when you are choosing your domain name.

The domain name can revolve around the product you sell and it can also revolve around the organization setting up the e-commerce website.

 A good example is the Amazon website. It revolves around the organization’s name and we all know Amazon has become a household name when it comes to building an e-commerce website. They are also leveraging that name to introduce other products and services as well.

#4 Web hosting company
I once organized a successful office launch for my company and I was busy looking for where I can accommodate participants that come from outside my state. A thought later came to my mind to host them in my house. But to my amazement, my house was rejected become of the problem of internet connectivity.

That is also what you need to consider as someone that wants to run an online business. You should choose a hosting company that is reputable and has at least 99 percent uptime.

You can allow your business to be ruined because the hosting company you have chosen cannot keep their server on or they have other issues that can threaten the existence of your website.

#5 Develop a website
The next step that you need to take after you might have decided on the hosting company that you want to use is to actually develop your website and begin to plan how the actual commencement of the e-commerce will take place. You can decide to do the development in-house or give it to a third party to help you out. This largely depends on whether you have the required expertise to guarantee that a good job will be done at the end of the day.

#6 Develop contents
After your e-commerce website might have been up and running, you then need to decide on how you are going to develop the contents of your website. As they say, content is king, you need to ensure that at all times you are feeding the search engine with fresh content. This will guarantee that your website will keep on appearing on the Search Engine Result Page. This will guarantee that organic traffics are coming to your website.

You need to make sure that good content is created and that the contents are good enough to convert prospects to customers. From the contents, they should be able to decide on whether they are interested in the products or not. This will help you to maximize the Return on Investment on your website.

#7 Secure the website
When you are running an e-commerce website, you need to know that you will be dealing with a lot of sensitive data. It is very possible that customers will be coming to your websites to buy your products and services.

They will have to enter their card information and other details. You need to make sure that you invest in infrastructures to secure your customer data. This is necessary to protect them so that it will not damage your customer’s reputation.

#8 Integrate online payment
Also, you need to understand that your e-commerce website is your online store. You have to ensure that your customers can start and finish their transactions online.

You need to make sure that payment systems are integrated into the e-commerce website so that it will be easy for customers to pay for products that they have purchased.

 It is also essential that you make more than one payment method available to your customers who might wish to purchase your products and services as well.

#9 Test the website
As part of your efforts towards the official launching of your website. There is a need for you to test your website in order to be sure that everything works the way they supposed to work.

You have to test the speed of the website. You should test the Tabs and different links that you have included in your content. You need to ensure that the contents are loading the right contents.

This will reinforce in the mind of your audience that you truly care about their experience on your e-commerce website.

#10 Promote the website
After you might have created your website, you should strive to promote such a website. You might not really expect large patronage when you just create a website and you leave it to fate. You need to budget for campaigns and the creation of awareness programs in order to spread the word out that your website is now active. It is also important that you include share buttons and email marketing so that your existing customers can become your brand advertisers.

There are many websites and blogs that are created daily across the globe. The truth of the matter is not all websites survive their first year. I know of many people that created their websites and buy their domains through my Qservers Affiliate links but not a single one of them was able to renew their domains.

This is also one of the factors that affected me in the early years of my blogging career. I seem not to know what to do to run a successful blog. In this article, my focus is not on blogging. I want to talk about how to create an e-commerce website. The one that will stand the test of time.

I want to say this is going to be a mother article. I will try to write some subsequent posts that will explain some of the points that I Have in this article better. Please, you need to read all those articles that will follow this article. I am sure it will assist you in running a successful e-commerce website.

#1 Plan your website

The very first that you need to consider when you want to run a successful website is to have adequate planning. You need to consider the product that you intend to sell and how you intend to sell it. You need to consider the design of the website. Will your website be built inside or do you plan to use a third party? It is also important to consider the capital available to you to set up the site. All this will guide you to decide on what is and what will not be part of the website.

#2 E-commerce template

The next step that you need to consider is to decide on where to buy your e-commerce template. Whichever way you have decided whether to buy your template in-house or to contract the design of your website to a third party, they will still need to buy a template.

These templates are sometimes modified in order to suit your needs. I can say that the amount you have will determine what type of template you can afford. You can also decide to start small and upgrade as soon as you start making money from your e-commerce website.

#3 Right domain name

It has happened to me before. There are many of us that concluded and we just jumped into choosing a domain name and we later regretted that we have not taken our time to think through it. You need to really take some thoughtful action when you are choosing your domain name.

The domain name can revolve around the product you sell and it can also revolve around the organization setting up the e-commerce website.

 A good example is the Amazon website. It revolves around the organization’s name and we all know Amazon has become a household name when it comes to building an e-commerce website. They are also leveraging that name to introduce other products and services as well.

#4 Web hosting company

I once organized a successful office launch for my company and I was busy looking for where I can accommodate participants that come from outside my state. A thought later came to my mind to host them in my house. But to my amazement, my house was rejected become of the problem of internet connectivity.

That is also what you need to consider as someone that wants to run an online business. You should choose a hosting company that is reputable and has at least 99 percent uptime.

You can allow your business to be ruined because the hosting company you have chosen cannot keep their server on or they have other issues that can threaten the existence of your website.

#5 Develop a website

The next step that you need to take after you might have decided on the hosting company that you want to use is to actually develop your website and begin to plan how the actual commencement of the e-commerce will take place. You can decide to do the development in-house or give it to a third party to help you out. This largely depends on whether you have the required expertise to guarantee that a good job will be done at the end of the day.

#6 Develop contents

After your e-commerce website might have been up and running, you then need to decide on how you are going to develop the contents of your website. As they say, content is king, you need to ensure that at all times you are feeding the search engine with fresh content. This will guarantee that your website will keep on appearing on the Search Engine Result Page. This will guarantee that organic traffics are coming to your website.

You need to make sure that good content is created and that the contents are good enough to convert prospects to customers. From the contents, they should be able to decide on whether they are interested in the products or not. This will help you to maximize the Return on Investment on your website.

#7 Secure the website

When you are running an e-commerce website, you need to know that you will be dealing with a lot of sensitive data. It is very possible that customers will be coming to your websites to buy your products and services.

They will have to enter their card information and other details. You need to make sure that you invest in infrastructures to secure your customer data. This is necessary to protect them so that it will not damage your customer’s reputation.

#8 Integrate online payment

Also, you need to understand that your e-commerce website is your online store. You have to ensure that your customers can start and finish their transactions online.

You need to make sure that payment systems are integrated into the e-commerce website so that it will be easy for customers to pay for products that they have purchased.

 It is also essential that you make more than one payment method available to your customers who might wish to purchase your products and services as well.

#9 Test the website

As part of your efforts towards the official launching of your website. There is a need for you to test your website in order to be sure that everything works the way they supposed to work.

You have to test the speed of the website. You should test the Tabs

and different links that you have included in your content. You need to ensure that the contents are loading the right contents.

This will reinforce in the mind of your audience that you truly care about their experience on your e-commerce website.

#10 Promote the website

After you might have created your website, you should strive to promote such a website. You might not really expect large patronage when you just create a website and you leave it to fate. You need to budget for campaigns and the creation of awareness programs in order to spread the word out that your website is now active.

It is also important that you include share buttons and email marketing so that your existing customers can become your brand advertisers.

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In my previous article, I have talked about some of the benefits of web analytics to advertisers, in this article, I want to look at some of the limitations of web analytics to web users. Follow me as we are going to look at that together in this article.

Now the limitations…

#1 Time-consuming process

One of the major limitations of these processes is that it will take time to gather the team of experts that will work on analytics. At times, you might not have the experts you need within your team. You might need to outsource some of the services.

 
Also, it might be difficult to get the best web analytics tools that you really need in order to have an excellent result. The major issue is that a single web analytics software might not be able to give you all that you need. You might need to combine one or two tools together.

 
In addition, if you want to do a proper analysis of the proper data that you have from web analytics, you need to understand that the analysis of such data always takes time. You may not really have that luxury of time before you can take business decisions.

[embedyt] https://www.youtube.com/watch?v=PnVZ7_OA7Qo[/embedyt]

#2 Inaccurate visit counts

Also, most of the time some elements or results in the web analytics dashboard are not reliable. For example, if I visit a particular website now and I decided to visit such a website after thirty minutes, it will be counted as another visit.

Also, errors might come when the analytics is trying to record the geographical location of the audience. There are some visitors that are using proxy servers or Virtual Private Networks. This might cause confusion as far as the exact location of your audience is concerned. This will make it difficult to know the exact location of your audience.

#3 Late capturing of data

At times, there are some page visits that are not captured. It is possible at times that the user may navigate to other pages by clicking on other pages, data may not be captured on those pages.

Also, most times, or let me say all the times, web analytics will only let you know that a problem exists, it will never be able to pinpoint the origin of the problem.

#4 Inadequate data

In addition, when data are captured by web analytics, the information provided by web analytics are never enough for you to make sound decisions.

At times, web analytics might not clearly show you why users are visiting your website in the first place. You will never know what a particular user is trying to establish on your website. You will not know what the user is trying to establish so you can factor that into consideration when you are making decisions on your website. It will also be difficult for you to know the exact age of your audience as well.

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It has been said by many people in all works of life that most of the problems we have can all be resolved if we can learn how to analyse data. If you look at the business environment today, you will notice that there are much data flowing around.

Most at times, the format of these data is different and it becomes so much to analyse data that are not in the same form, that is where Big Data comes in. In this article, I want to look at Big Data in Digital Marketing. Follow me as we will look at that in this article.

What is Big Data…

Big Data refers to an exponential increase in the volume, velocity, variability, variety and complexity of information. Just like I said earlier, with the coming of the internet, we have a large amount of data that are different in structure and type, and they are coming in at a very fast pace and this has to be analyzed accordingly.

Big Data is a blanket term for any collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.

Today marketers collect customer data through online purchase data, response to direct mail campaigns, social media interaction, click-through rate, browsing behaviour, and geo-location among others.

Also, Big Data can be thought of as raw material, an ingredient for better marketing that helps you to reach your customers with the right message.

It can show you some hidden information about your customers and allow you to know what your customers have in common.
Furthermore, Data itself does not play a major role, what matter most is the insights derived from big data, decisions and actions taken bring the difference.

Also, combining Big Data with marketing management strategy generates an impact in three dimensions:

#1 Customer Engagement

This will help you to know who your customers are, where are they from, what they want, and how and when they can be contacted.

It will also allow you to know what your customers have in common so that you can segment and profile them accordingly.

#2 Customer Retention and Loyalty

This helps you to know what influences customer loyalty and what makes them to visit regularly. Big data will assist you in retaining your customers.

It will allow you to know why customers are buying your products and services as well as what you can do to retain them in your lifecycle.

#3 Marketing Optimization

Big Data will also help you determine marketing spending on different channels, also optimize marketing programs through testing, measurement and analysis.

Type of Big Data Ideal for Marketing
#1 Customer

This includes behavioural attitudinal and transactional metrics via sources like marketing campaigns, point of sales, websites, customer surveys, social media, online communities and loyalty programs.

#2 Operational

This includes objective metrics to calculate the marketing processes quality, resource allocation, asset management budgetary control among others.

#3 Financial

Houses in an organization’s financial system include sales, revenue, profits and other objective data types that measure an organization’s financial position.

In my previous article, I have discussed some of the facts that have to do with the development of digital marketing generally. In this article, I want to talk about some of the impacts of Supply Chain Management on Digital Marketing and e-commerce. Follow me as we are going to look at that together in this article.

Supply Chain Management has to do with the designing, planning, executing, controlling and monitoring of supply chain activities. It has to do with the activities that are being carried out in order in order to ensure that information, products and services get to the final consumer.

It is being observed that organizations rely on the supply chain in order to compete in the global economy and networked environment. As we all know that the world is a global village and businesses are looking for ways to carry out transactions beyond their immediate environment.

Therefore they will rely on another organization in order to ensure that products and services purchased get to the recipient. This will continue to increase sales and boost the turnover of the organization in the long run.

When we are looking for the flow of Supply Chain Management in an organization, it can be divided into three main categories, which are:
• Product flow
• Information flow
• Finances flow

E-commerce impacts….

With the advent of the internet, there have been considerable changes in the way we look at the supply chain in organizations. The reason is that it is no longer necessary for the buyers and sellers to meet face to face before transactions can actually take place. Let me now look at eight major ways that e-commerce has affected supply chain management practices.

#1 Cost-effective

With the advent of e-commerce, there has been a considerable reduction in the price of products and services. It has become difficult for organizations to inflate the price of products and services. This has also reduced some associated costs that would have been added had it been both the buyer and seller meeting face to face.

#2 Flexibility

Supply Chain Management has also introduced flexibility in managing the supply chain system. It has also given organizations the ability to choose the Distributions or logistics companies that they would like to transact business. It also allows organizations to come up with innovations that would assist them in saving costs as well.

#3 Customer orientation

Another amazing thing about supply chain management is the fact that it has changed customers’ orientation totally. Before an average customer have the mindset that you cannot purchase a good product online without visiting the stores but after an encounter with good e-commerce sites, many customers have realized that it is possible for both online and in-store customers to have the same experience.

#4 Shipment tracking

Before, when you use the continual method of shipping products and services, you might not really know when your shipment arrives or how long it will take to get what you have ordered.

That has become history. Now, when you purchased a product or service online, it is very easy for you to follow up and know the expected time that you are likely to receive your shipment. This has boosted the confidence that the buyer has in the seller.

#5 Shipment notice in advance

Also, with the introduction of supply chain management in e-commerce, the customer can now get a notification when the product is about to be shipped to the buyer. This will also increase sales and up-selling. It will also boost the confidence that the buyer has in the seller as well.

In my previous articles, I have talked about some of the ways that you can generate leads through Influencer marketing. In this article, I want to talk about how you can effectively convert dead leads in digital marketing. Follow me as we are going to look at that in this article.

When we talk about dead leads, they are leads that are not responding to all your sales tactics. Such leads might have initially shown interest in your products and services but they soon changed their minds and refused to respond to your cold calls. Such individuals are always referred to as dead leads.

#1 Quality content

One of the ways of grabbing the attention of your audience is through quality content. When you keep on churning out content that educates users on how to get the best out of your products and services. You will notice that both existing active leads and dead leads will start showing interest in your products and services.

So, when you have good contents that are adequately positioned, you will notice that even both customers that you have an existing relationship with and those that have not had a personal relationship with you will start showing interest in your products and services.

#2 Telemarketing

Also, one of the means of engaging your audience is through telemarketing. There are times that prospects are not properly enlightened on what your product can do and why the prospect should buy from you.

Because of that, they may not really show interest in your products and services. You need to call up the prospect and understand the reasons why they are not showing interest in your products and services. You can also give them a special offer in order to convert them. This will definitely assist you in increasing your customer base in the long run.

#3 Email

There is a need for you to adequately follow up on your prospects by sending them regular emails to your prospects. You need to keep details of your conversation with your prospects and share the information with other customer-facing departments.

Also, when you have waited for a while and you are not receiving any response from your prospects, you need to send a follow-up email. You have to ensure that you are telling your prospects about the benefits of your products and services. You must also provide them with statistics and pictures that will sustain their interest in your products and services.

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As a Digital Marketer or website owner, you have a lot to do when it comes to determining whether you are going to succeed or not. In order for you to succeed, you need to keep an eye on your data.

You have to continue to analyze your data and compare the past with the present in order to predict what is likely to happen in the future. That is where web intelligence comes in.

In this article, I want to talk about some of the facts that you need to know about web intelligence in Digital Marketing. Follow me as we are going to look at that together in this article.

Web intelligence can be seen as a combination of analytics and web intelligence. It has to do with the process of analyzing data from different channels that you have.

These are otherwise known as your touchpoints. After you might have done your analysis, you will now need to use that to draw conclusions about your websites.

This will allow you to determine what are the factors that are driving traffics to your website. What products are your target audience interested in as well as other factors and indices that can allow you to raise exit barriers for your customers? 

So when you are comparing web analytics in order to make decisions on how you can move your website forwards, it is known as web intelligence.

Also, web analytics as a concept defines how visitors interact with your website. It allows you may not have otherwise observed your website. Once you have proper analytics set up for your website.

It will gather all the data that you need about the website and help you to analyze the traffic and draw up conclusions about what is actually happening on your website.

This will allow you to make reasonable decisions based on what you have discovered.

Business intelligence can be seen as the process of using data related to customer purchasing patterns, demographics, and the latest trends to make effective business strategic decisions.

Also, for organizations expanding their businesses in the global marketplace, it is essential to analyse how customers view the company’s website and learn about their products and services and further take buying decisions in order to gain access and survival in the marketplace.

You should know that if there is a disconnect between you and your customers, the conversion rate will be very low, but when you carefully understand your prospects and customers, you can raise the exit barrier for them.

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In one of my articles, I have said that if you really want to stay out of trouble and useless lawsuits, you need to set up some policies for your e-commerce and internet marketing efforts. This will let visitors to your websites knows what you are liable for. It will also save you from useless lawsuits when anything goes wrong. In this article, I want to talk about some of those policies that you should be aware of. Let us examine that together now. 

#1 Use Policy

Use policy defines the way that users are expected to make use of resources provided on a website. It guides users on what is permitted and what is not permitted on a website.  This will save you from headaches if the resources that you have provided are misused or misinterpreted.
 

#2 Copyright and Trademark Policy

This actually establishes guidelines for use of copyright content and other materials that belong to an organization alone. This will allow you to sue Those that infringes on your copyright contents. It also protects your organization from any Trademark infringement.

#3 Indemnity Policy

Also, indemnity covers the liability falling on an organization as a result of errors and omissions. Let’s say that you posted information and that information are not complete.

Indemnity policy will state that you are not responsible for the use of the information even those they are not complete. That means the users are using that information at their own risk.

#4 Liability Policy

A Liability policy on a website will limit the organization’s liability in case of any eventuality. Let’s say that you are selling a product, your liability policy will state what you will be responsible for.

Let’s say for example a product shipped got lost in transit. Then the question comes, who will be responsible for it? Is it going to be the buyer or the seller of such products?

#5 Arbitration Policy

A Legal policy will state the legal processes that a claimant can follow when they have any issue with the website. It will also state the right that the organization has over the products that they have sold to the buyer.

#6 Security Policy

These are rules that are put in place in order to guarantee confidentiality and availability of information on the website. It also designed what users are expected to do on their own part in order to ensure that their activities do not expose others to security risks.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

To many of us that are internet inclined, we will all agree that there is money online. When you decide to take your businesses online, there is a high tendency that you will make money more than you can ever imagine. In this article, I want to look at some of the guidelines for successful internet marketing. Follow me as we will look at that together in this article. 

Now the guidelines…

#1 Preparation

To be successful in your digital marketing effort, you need to spend a considerable amount of time in preparation.

You have to take time to identify your target audience and the products that you are about to release.

You must identify those that are likely to be interested in that particular product or service and know exactly what they would like to see in that product or service. This will allow you to design a marketing campaign that is acceptable to your audience. 

#2 Discipline

A large amount of discipline is also required when you want to run a successful digital marketing campaign. You must be disciplined and professional when it comes to dealing with advertisers and responding to emails as well as managing team members and other stakeholders that are interested in your campaigns.

#3 Flexibility 

When it comes to internet marketing and online marketing generally, there is no method that is so static that it cannot change. Technology continues to evolve. As a particular method is being used and you think this is the best that people can ever come with, you will notice that within a few months, a modern way of doing thing things has been introduced.

That is why you as the Digital Marketer need to stay updated. You must be so flexible to adapt when new methods of doing things are introduced or there is a change in customer demand as well.

#4 Auto Responder

Also, if you want to be successful as a digital marketer, you should always indicate whether it is an auto-responder email or not. You should never assume that it is everyone online that can identify an auto-responder message. This will help you build trust with your audience. It will also reduce the bounce rate as well as the rate at which people unsubscribe from your email list.

#5 Copyright notice 

Another step that you need to take for all your content is to add a copyright notice to all the content that is going to create. You have to also put the dates. If possible, you need to also watermark your images in order to prove that you are the copyright owner of those contents. This will increase traffic to your site and give you the required exposures that you need to succeed. 

#6 Take marketing seriously

In most organisations, business owners always tend to attach more importance to a particular department than the other. If you want to succeed in your digital marketing campaign, you need to make sure that you place more importance and attention on digital marketing than you would do on other departments in the organisation. This will ensure that your products and services get the required exposure that you need in order to succeed. 

#7 Good Design 

In order to succeed in your Digital marketing campaign, you need to design a responsive website. You have to sample the opinion of your audience and make sure that you design a website that loads pretty fast and is mobile responsive. It is not about how beautiful the website is, it is useless if it cannot serve the needs of your target audience. 

#8 Customers need 

It is also important to note that customers’ needs vary from one person to another. That is why it is very important for you to identify your target audience. You need to know what customers are looking for in your products and services. Doing this will help you to take your users into consideration when you are designing your products and your website. This will definitely increase the conversion rate on your website. 

#9 Trademark

Also, it is very glaring that you cannot succeed online without having your own brand and your voice. There must be something that differentiates you from other businesses out there. You must have a Unique Selling Proposition.

You should be able to tell both customers and prospects why they should patronise you. If you are able to fulfil your brand promise. You will be able to increase your customer base without spending much on advertisement. 

#10 SEO Tools 

Also, many Digital Marketing Experts have argued that you cannot actually survive as a Digital marketer if you are not applying tools that will help you to understand your audience better. When you adopt some of these tools for your business, it will help you to understand some of the characteristics that your audience has in common.

Having this knowledge will assist you in making decisions on how to introduce the right product to the right set of audiences in order or have a better customer conversion.

#11 Product to market 

As part of your efforts toward reaching the right type of audience online, you need to decide on the type of product that you are going to market to your audience. You will not want to market products or services that will not resonate with your audience, That is why you have to take time to study your audience and know exactly what they are looking for in your products or services. 

#12 Analyse the competition

I think this is where many businesses miss it. They always think that they do not have to bother themselves about what their competitors are doing. This might work for secular businesses but it is not a good idea for an online business.

You need to copy your competitor in link building and SEO among others. Even if you are not copying them, you will need to understand their strategy in order to know what you can do differently.

#13 Set Up Goals 

The reason why many bloggers failed is that they do not see their blogs as a business. In order for you to see your blog or website as a business, you need to set up qualitative and quantitative goals for your business.

You must also come up with concrete plans on how you are going to achieve these goals. This will enable you to come up with modalities that you are going to follow in order to achieve your online business objectives. 

#14 Monitor Website Statistics

Also, if you really want your site to grow, you need to keep your eye on your blog statistics. You have to cultivate the habit of comparing your blog statistics on a month-by-month basis.

You need to consider the number of people visiting your website, how long are they staying on your website as well as the pages that they are visiting when they come to your website among others. This will help you to understand what your blog visitors are really interested in.

#15 Web host performance

Another step that you should take is that you should keep an eye on your web host. One of the things that will determine whether you will succeed or fail has to do with the web host where you decide to host your website.

You should not choose an unreliable hosting site because it will mar you. You should also try as much as possible that you host your blog or website close to your target audience.

#16 Explore new opportunities

In order for you to succeed in your online marketing activities, you need to make sure that you always explore new opportunities.

A blogger that has good traffic can decide to collaborate with an app developer or someone that has a product to sell and make some money for himself. You really need to look for new opportunities to serve your audience better and retain them on your platform.

#17 Long term benefits

Another factor that you should pay more attention to is planning. When it comes to blogging or website management, we have what are called long-term plans and short-term plans.

As a blogger, you have to make sure that all your plans are written down, both short-term and long-term goals. You also need to make sure that you are reviewing this plan from time to time in order to ensure that they are always in line.

#18 Be innovative

It is being said that necessity is the mother of invention. When it comes to website and app development, you need to think out of the box.

You have to have two thing in mind. You can decide to pick up what someone has been doing and decide to do it better. You can also decide to start something new and see what you can make out of it. You should always learn to ask yourself a question. Always think of how you can be better at what you do.

#19 Establish a marketing budget

As I said earlier, there is a need for you to have a concrete plan if you really want to succeed. You have to sit down and examine the plan that you have for your online business.

You need to set the budget and decide on how you can raise the money. The mistake that many are making is when they think that they can succeed in online marketing without spending any money. It will not work that way. You have to use the money to look for money.
                      

#20  Put a disclaimer

When it comes to online marketing, you need to avoid unnecessary legal tussles as much as possible.

That is why your blog should have a privacy policy page. This will tell your blog readers what you are liable for. It will save you from unnecessary headaches. You should not forget to tell your readers that they are using the information that you are providing on your blog or website at there own risk.

#21 Daily work schedule

Also as part of your efforts toward building a successful blog or website, you should have a realistic daily work schedule. You cannot afford to do it anyhow you like, you must decide on what you plan to achieve daily on your blog. Make sure they are realistic enough and do all that you could in order to achieve your daily blog goals.

#22 Master Favourite Marketing Plans

When it also comes to your marketing strategy, you need to decide on what will work and what will not work. You have to do a lot of experimentation and take time to study your competitors as well.

You can actually borrow their ideas when you need to decide on what you are going to do. This will allow you to continue to finetune your plans until you get the best out of them. 

#23 Support Network

Most time, it is very possible that you will not be able to provide all the supports that your visitors need.

You may have to collaborate with some technical people in order to make sure that your customers are satisfied. To achieve this you have to make sure that you have a strong support team. You can actually outsource some of these services in order to reduce your financial burden.

#24 Be Prepared To Learn

Also, running an online business is a lifelong process. You need to make sure that you continue to learn as you move on in your online business journey. You cannot continue to make mistake and expect that customers will continue to bear it with you. You have to continue to identify lapses and see how you can cover up on those lapses in order to attain perfection.

#25 Stay focused

There is a need for you to stay focused and continue when seems not to be working. That is one mistake I made that I will not want others to repeat. I have been blogging for eight years and I was supposed to have gone further than this but I was not consistent and this serves as a drawback to me. You need to continue to push even though it looks as if nothing is working. 

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained includes staffs of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

E-Business models define the flow of products, services, revenue and benefits in an organisation. It also helps in conducting online business that generates profitable revenue growth for an organisation. In my previous article, I looked at the various types of e-commerce business models that you need to know generally when it comes to online businesses generally. In this article, I want to look at eight types of e-business models for businesses. Follow me as we are going to look at this business model together in this article. 

Now the models…

#1 Brokerage model

In this type of e-business model, Brokers or commission brings buyers to buy products and services from the organisation and they are paid commission in return for the services they are rendering to the organisation. 

#2 Infomediary model

They collect the analysed information that helped consumers while considering a purchase. These are the kind of online business that writes about products and services which will allow the buyer to decide whether they actually want to go for that particular product or service. 

#3 Merchant model 

This is a platform or channel that allows buyers and sellers to sell products and services over the internet. It also creates a platform where organisations can pay for products and services over the internet. At times, using this platform, sellers can decide to relate with buyers directly as well. 

#4 Community model

In this type of model, a website or blog might be created for the sole purpose of building a membership base. In this kind of model, they are not really relying on guests who are coming to the website for the first time. They might actually have to sign up and pay a monthly or yearly subscription in order to access content on the website.
                    

#5 Manufacturing model

In the manufacturing model, a manufacturer might decide to reach the end-users directly without making use of middlemen. This might allow them to reduce bottlenecks that customers might be facing while trying to have access to their products or services.

#6 Affiliate model

This model offers financial incentives in the form of a percentage to partners who are going to assist the manufacturers in selling their products and services. This always reduces the cost of advertisements as the affiliate partner will now be the one marketing such products and services.

#7 Advertising model

The contents and services of This model are displayed along with advertising messages in the form of banner ads. In this model, manufacturers can approach bloggers who have ad slots and pay them to display their banner ads on such blogs based on agreed terms.

#8 Subscription model

Here, members on those platforms pay agreed fees in order to have access to quality content that is available on their particular blog or website.

#9 Utility model

Here, activities are monitored and users are asked to pay for only services that they utilized on those websites. Take, for instance, if you are enjoying hosting or domain services on a particular platform, you will only have to pay for the services that you have subscribed for.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

In my previous article, I have tried to look at the origin or evolution of e-commerce from where it started up to where it is now.

In this article, I want to look at the different types of e-commerce classifications that you should know as a Digital Marketer. Follow me as we are going to look at that in this article.

#1 Business To Business

This type of e-commerce model allows businesses to transact businesses together. When this happens, it is very possible that the two businesses are online or one of the businesses are online.

Take, for example, the relationship between Jumia and DHL. DHL can assist Jumia in delivering products that are sold online to their doorsteps. This can help in increasing sales turnover for the online business.

#2 Business To Consumer 

We can also have businesses leveraging on the internet in order to serve their customers.

In this kind of business model, individuals might be asked to sign up in order to be able to buy products and services and get more from what the organisation has to offer.

A good example is e-commerce websites such as Jumia and Amazon where customers can visit and purchase products and services that they have for sale.

#3 Consumer To Business 

This is another type of business model classification when it comes to e-commerce. Here, individuals can offer their services to businesses and get paid in return.

Take, for example, we have individuals that register on freelance platforms such as Fiverr and Elance and they are paid for services they are rendering on those platforms. Some Bloggers also have Google Adsense and Admob accounts that allow Google to display ads on their blogs and Apps.

#4 Consumer To Consumer

This is an electronic e-commerce platform where a single organisation is able to create a platform that allows two customers to transact businesses together.

In this kind of platform, the customers always exchange old products in return for money. Take, for example, I have an old router that I want to sell. I can always upload it to a Consumer to Consumer platform and get paid for such products or services.

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