This article talks about some of the reasons why URL are important for SEO. It's a lightweight on-page SEO signal They are seen in...
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Open Google Search Console (if you have access to it), check the crawl errors report to see if you can see any site or URL errors. If there are...
In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you would like to rank for as...
Anyone with a website! From generalist to specialist, from newbie to advanced, Search Console can help you. Here are some of the reasons why a...
In this article, I want to highlight the three types of search engine optimization. Follow me as we are going to look at that together in this...
At its heart, off-page optimization in SEO is about building backlinks to your website and this practice is also known as link building. We do this...
In this article, I will try as much as possible all that you need to know about search engines. So, whether you are a content writer or just...
Campaign KPIs should reflect your business goals and how they can be achieved online. Use a metric value to determine what success looks like, this...
Video and Display are awareness generating digital channels that combine the science and precision of online audience targeting with the emotional...
In this article, I want to talk more about what you need to know about the bidding process for Video Ads. With your targeting in place, we can now...
In this article, I will be talking about the advertising buying mechanism for Google Ads. There are three display buying mechanisms to remember when...
In this article, I will cover the process of setting up a YouTube channel, uploading a video to your channel, managing your video details, and...
In this article, I want to talk about how to create a Youtube Video Campaign. To begin advertising on YouTube, link your YouTube channel to Google...
In this article, I will be talking about how to do Advanced Targeting for Video Ads. Observation is an optional feature recommended for advanced...
Remarketing For Video Ads: How To Persist In Audience Conversion Remarketing lets you show ads to people who have previously...
Google Display Network: How To Reach Larger Audience Through Google The Google Display Network (GDN) is the display and video advertising...
Creating High Performing Emails: How To Do It Better (+Examples) In this article, I will take a look at how to create high performing emails. I...
Organising Effective Digital Strategy: How To Go About It (+Examples) ‘By failing to prepare, you are preparing to fail’ – Benjamin...
Customer Engagement In Digital Strategy Customer engagement is often overlooked as a ‘hygiene factor’, when in fact it represents your...
Digital Strategy ROI: How To Boost Earnings Through Digital Strategy In this article, I will be talking about all that you need to...