A firewall is a part of the computer system or network that is designed to block unauthorised access from devices. In this article, I want to talk about some of the ways to use firewalls and virus for device protection. Follow me as we are going to look at that together in this article.
It controls traffic coming into and leaving the system by permitting authorised communication. The firewall can hide the user’s home network from the outside world. Also, It can also be either software or hardware.
It is also recommended that we implement firewall technology on every device. It will help to prevent unauthorised access to devices.
The firewall also monitors all the requests coming into the system, alert the user, and asks permission for allowing and blocking them from accessing devices.
Examples of software firewalls include:
WIndows FIrewall ( check Securing Operating System module)
Norton Personal FIrewall
Sunbelt Personal FIrewall
ZoneAlarm
Comodo Personal Firewall
Use Anti-Virus Protection
Anti-Virus software is used to prevent, detect, and remove malware, including computer viruses , worms, and trojan horses. They offer “real-time” protection for email and files as they are received. They are to be configured to scan:
All the workstations
complete network regularly
All incoming and outgoing traffic
Email attachments
Downloads
Browsing
Use Strong Passwords
Password must be something that a user can remember but is not related to the user (Such as date of birth, maiden name, spouse name among others). A strong password is 8-10 digital long with letters, numbers, and characters (a special character can be used, but the password should be easy to remember). Always use a strong password when you are accessing resources.
Make Regular Backups
Back up the data regularly, it helps to resolve data during security issues. Backup settings and configurations of the router and firewall. You need to create a boot disk before a security event occurs; it helps in recovering the system when it is damaged and compromised.
Know about Encryption
Encryption is the conversion of data into an unreadable form called cipher text , unencrypted data is called Plain Text. This protects the sensitive information that is transmitted online. It is also an effective way to achieve data security. Also, a web browser will encrypt text automatically when connected to a secure server.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on individual and corporate level, I will be very glad to do that I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained includes staffs of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Threat actors include but are not limited to, amateurs, hacktivists, organized crime groups, state-sponsored, and terrorist groups. Threat actors are individuals or groups of individuals who perform cyberattacks. Cyberattacks are intentional malicious acts meant to negatively impact another individual or organization. In this article, I will talk about four types of threat actors in Cyber Attacks.
Amateurs, also known as script kiddies, have little or no skill. They often use existing tools or instructions found on the internet to launch attacks. Some are just curious, while others try to demonstrate their skills by causing harm. Even though they are using basic tools, the results can still be devastating.
#2 Hactivitists
Hacktivists are hackers who protest against a variety of political and social ideas. Hacktivists publicly protest against organizations or governments by posting articles and videos, leaking sensitive information, and disrupting web services with illegitimate traffic in distributed denial of service (DDoS) attacks.
Much of the hacking activity that consistently threatens our security is motivated by financial gain. These cybercriminals want to gain access to our bank accounts, personal data, and anything else they can leverage to generate cash flow.
Global Politics Factors
n the past several years, we have heard many stories about nation-states hacking other countries, or otherwise interfering with internal politics. Nation-states are also interested in using cyberspace for industrial espionage. The theft of intellectual property can give a country a significant advantage in international trade.
Defending against the fallout from state-sponsored cyber espionage and cyberwarfare will continue to be a priority for cybersecurity professionals.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on individual and corporate level, I will be very glad to do that I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained includes staffs of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
In this article, I want to talk about some of the health benefits of the Kedi Gastrifort supplement. Follow me as we are going to look at that in this article.
Gastrifort is an old herbal formula that restores, and balances the stomach and liver functions. It releases the symptoms of chronic gastric and atrophic gastric. The main ingredients are Barbary, Wolfberry, Chinese MagnoliavineFruit, Royal Jelly Freezing -Dry Powder, Indian Bread, and Common Yam Rhizome.
Royal Jelly can remedy liver disease, pancreatitis, insomnia fatigue and digestive disorder. Also, Chinese Wolfberry is good for the release of heat, it relieves cough and sputum. It can also reduce the symptoms of body weakness, sexual apathy, stomach disorder, low blood pressure, anaemia, eye disease as well as stomatitis among others.
In addition, Chinese Magnoliavine fruit can be used to cure cough, wet dream and enuresis. Also, Indian buead can reduce dampness and dropsy. It can also cure palpitation caused by fear. Common yam rhizome is a tonic for the spleen and the stomach. It enhances the digestive system.
Health benefits…
Gastrifort is effective for chronic gastritis, atrophic gastritis and dyspepsia.
It relieves the symptoms of digestive disorders.
It is effective for the treatment of ulcers.
It calms down the liver.
It is effective for the treatment of chronic hepatitis.
It restores the function of viscera and neurasthenic due to indigestion.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained includes staffs of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Cosmetic and beauty products have been around for many years now, even for centuries. It has been found that ancient Egyptians were the first people to utilize lipsticks, eye-liners, and eye-shadows to enhance their beauty. And over the decades’ beauty and cosmetics have become a billion-dollar industry. It would be fair to state that cosmetics packaging has become one of the most popular and developing industries. These cosmetic products have become very popular among women to enhance their beauty and spark their personalities.
Since the cosmetic industry has become so significant, brands have now started utilizing customized decorative display boxes to spark their beauty brand. There are many different types of cosmetic products, such as:
Eye shadow
Eyeliner
Mascara
Lipstick
Blush
Highlighter
And due to the rising competition and so many different types of products, brands now use customized display cosmetic boxes to grab their customers’ attention and give their brand a new life.
These cosmetic display boxes play a key role in the development of the brand. And it doesn’t matter whether your brand is a big one or a small one. You can always rely on these boxes to revitalize your brand.
These days, brands get these display boxes made explicitly on demand according to their requirements, unique size, shape, and design to help their sales.
How Customized Display Boxes Benefit your Brand?
Brands have understood that these boxes are vital for their business to meet their customers’ requirements and demands. This exclusiveness allows them to communicate with their customers, and it also helps make the brand more recognizable among the competitors.
Brands know that this is the future of packaging and marketing. And use them for the following benefits, to give their business a new spark.
Advantages of Using Cosmetic Display Packaging
The competition in the cosmetic industry is getting more challenging by the day, and brands must have stable sales to survive in the business. This exclusivity allows the brand to attract more customers and meet the customer’s expectations about your brand and product. Since cosmetic products are so important, brands need to make a lasting impression on the customers, which will help convince them to buy your product, and the display boxes can do just that.
#1 They Can Be Used to Establish an Emotional Connection
Since cosmetic products are sensitive products that used to be applied on the face, a brand needs to have a deep bond with their customers since no one wants to risk their face. Customers should know that your brand is the one that they can trust with their skin. Using these display boxes can make your brand look more legitimate, making it easier to win over their trust.
Most of the time, customers are attracted to the packaging’s presentation, quality, and elegance and make their judgment about the product based on that. And customized display boxes can help you achieve all these goals to make your brand a trusted one.
#2 They can Help Lift Your Brand
Every brand has its unique strategy to be unique and distinct from the rest of the competitors. So, now brands use these alluring and eye-catching display boxes to get the customers’ attention. It also gives your brand its unique fame and recognition and separates it from other cosmetic brand.
#3 They Can Help Build Your Brand’s Reputation
A well-designed packaging with specific brand information and a unique logo with eye-catching graphics can highly affect the brand’s reputation, and it can make or break your brand’s image. If your packaging is not trustworthy in the customer’s eyes, you cannot succeed any further. And to win over your customers and develop a good reputation, your brand needs to be presentable with its products.
And using premium quality display boxes can prove to be very helpful in that regard.
#4 Popular Styles of Display Boxes
Display boxes are also known as showcase boxes and are super important for any retail business. However, these boxes can be made into any style now a day. But the most popular type is the use of stair style boxes that go from bottom to up and can be used to make your makeup products more presentable.
This style of display boxes is highly preferred and worth buying as it makes the perfect advertisement box.
#5 Materials Used to Make these Display Boxes
These display boxes are generally made from hard, durable materials, such as:
Corrugated Paper
Cardboard
Paperboard
These papers are sturdy and make these boxes dependable, and gives them a long display life.
Printing Procedures
For printing of customized designs, brands opt to use the latest printing techniques and color models like:
CMYK
PMS
Embossing
Debossing
Foiling
Finishing Coats
In the final step of making these boxes, they are coated with a finishing layer. Which helps enhance the look and feel of the box while also protecting the printed graphics from fading away. The available options are:
Glossy Finish
Matte Finish
UV Posting
Makeup products are sold widely around the world, and many companies are joining the industry. So brands now need unique methods to stand out and be unique and make their brand stay in demand for a long time, and using cosmetic display boxes, might be the answer you are looking for.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on individual and corporate level, I will be very glad to do that I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained includes staffs of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Network architects and administrators must be able to show what their networks will look like. They need to be able to easily see which components connect to other components, where they will be located, and how they will be connected. Diagrams of networks often use symbols, like those shown in the figure, to represent the different devices and connections that make up a network.
The image shows symbols used in network diagrams. At the top are the following end devices: desktop computer, laptop, printer, IP phone, wireless tablet, and TelePresence endpoint. In the middle are the following intermediary devices: wireless router, LAN switch, router, multilayer switch, and firewall appliance.
At the bottom are the following network media: blue waves depicting wireless media, a solid black line depicting LAN media, and a red lighting bolt depicting WAN media.
A diagram provides an easy way to understand how devices connect in a large network. This type of “picture” of a network is known as a topology diagram.
The ability to recognize the logical representations of the physical networking components is critical to being able to visualize the organization and operation of a network.
In addition to these representations, specialized terminology is used to describe how each of these devices and media connects to each other:
Network Interface Card (NIC) – A NIC physically connects the end device to the network.
Physical Port – A connector or outlet on a networking device where the media connects to an end device or another networking device.
Interface – Specialized ports on a networking device that connect to individual networks. Because routers connect networks, the ports on a router are referred to as network interfaces.
Note: The terms port and interface are often used interchangeably.
Topology Diagrams
Topology diagrams are mandatory documentation for anyone working with a network. They provide a visual map of how the network is connected. There are two types of topology diagrams: physical and logical.
Physical Topology Diagrams Physical topology diagrams illustrate the physical location of intermediary devices and cable installation, as shown in the figure. You can see that the rooms in which these devices are located are labelled in this physical topology.
The physical network topology shows six rooms, each highlighted in a light yellow box, with various networking devices and cabling. On the left side is the server room labelled room 2158. It contains a router labelled R1 mounted on rack 1 shelf 1 with six cable connections.
A cable at the top connects to a cloud labelled Internet. A cable to the left connects to a switch labelled S1 mounted on rack 1 shelf 2. S1 is connected to three servers: a web server mounted on rack 2 shelf 1, an email server mounted on rack 2 shelf 2, and a file server mounted on rack 2 shelf 3.
A cable connected to the bottom of R1 connects to a switch labelled S2 mounted on rack 1 shelf 3. S2 has two connections leading to a printer and a PC in the IT office labelled room 2159.
R1 has three cables to the right connected to three switches located in room 2124. The top switch is labelled S3 and mounted on rack 1 shelf 1. The middle switch is labelled S4 and mounted on rack 1 shelf 2.
The bottom switch is labelled S5 and mounted on rack 1 shelf 3. S3 has a cable on the left connected to a laptop in a room labelled class 1 room 2125. S4 has a cable on the left connected to a laptop in a room labelled class 2 room 2126. S5 has a cable on the left connected to a laptop in a room labelled class 3 room 2127.
Logical Topology Diagrams
Logical topology diagrams illustrate devices, ports, and the addressing scheme of the network, as shown in the figure. You can see which end devices are connected to which intermediary devices and what media is being used.
The logical network topology shows devices, port labels, and the network addressing scheme. In the middle of the picture is a router labelled R1. A port labelled G0/0 connects to a cloud at the top labelled Internet.
A port labelled G0/1 connects at the left to a switch labelled S1 at port G0/1. S1 is connected to three servers. S1 and the servers are highlighted in a light yellow circle with the network 192.168.10.0 written at the top. Port F0/1 on S1 connectes to a web server. Port F0/2 on S1 connects to an email server. Port F0/3 on S1 connects to a file server. Port F0/1 on R1 connects at the bottom to a switch labelled S2. S2 connects to a printer and a PC, all of which are highlighted in a light yellow circle with the network 192.168.11.0 written on the bottom.
At the left of R1 are three additional connections, each connecting to a switch at port G0/1 which is than connected to a laptop at port F0/1. Each switch and laptop are highlighted in yellow and the network address is shown.
Port G0/0 of R1 connects at the top to a switch labelled S3 on network 192.168.100.0. Port G1/1 of R1 connects in the middle to a switch labelled S4 on network 192.169.101.0. Port G1/2 on R1 connects at the bottom to a switch labelled S5 on network 192.168.102.0.
The topologies shown in the physical and logical diagrams are appropriate for your level of understanding at this point in the course. Search the internet for “network topology diagrams” to see some more complex examples. If you add the word “Cisco” to your search phrase, you will find many topologies using icons that are similar to what you have seen in these figures.
Networks of Many Sizes
Now that you are familiar with the components that make up networks and there representations in physical and logical topologies, you are ready to learn about the many different types of networks.
Networks come in all sizes. They range from simple networks consisting of two computers to networks connecting millions of devices.
Simple home networks let you share resources, such as printers, documents, pictures, and music, among a few local end devices.
Small office and home office (SOHO) networks allow people to work from home or a remote office. Many self-employed workers use these types of networks to advertise and sell products, order supplies and communicate with customers.
Businesses and large organizations use networks to provide consolidation, storage, and access to information on network servers. Networks provide email, instant messaging, and collaboration among employees. Many organizations use there network’s connection to the internet to provide products and services to customers.
The internet is the largest network in existence. In fact, the term internet means a “network of networks”. It is a collection of interconnected private and public networks. In small businesses and homes, many computers function as both the servers and clients on the network. This type of network is called a peer-to-peer network.
Small Home Networks Small home networks connect a few computers to each other and to the internet.
LANs and WANs
Network infrastructures vary greatly in terms of:
Size of the area covered
Number of users connected
Number and types of services available
Area of responsibility
The two most common types of network infrastructures are Local Area Networks (LANs), and Wide Area Networks (WANs). A LAN is a network infrastructure that provides access to users and end devices in a small geographical area. A LAN is typically used in a department within an enterprise, a home, or a small business network.
A WAN is a network infrastructure that provides access to other networks over a wide geographical area, which is typically owned and managed by a larger corporation or a telecommunications service provider. The figure shows LANs connected to a WAN.
The network topology shows three LANs connected via a WAN link in the centre. A legend shows that LANs are highlighted in yellow and WANs in light purple. The WAN is located in the centre of the diagram. It contains a cloud symbol labelled cloud with red WAN connections to three routers. Each router is located partly in the WAN and partly in a LAN.
At the bottom left is the Central LAN. It contains a server, two multilayer switches, two LAN switches, and four PCs. At the bottom right is the Branch LAN. It contains a switch, a server, a printer, two IP phones each connected to a PC, and a wireless access point with wireless connections to a laptop and a smartphone.
At the top right is the home office LAN. It contains a wireless router with a wired connection to a printer and wireless connections to a laptop and a monitor.
In my previous article, I have talked more about social engineering and some of the reasons why you need to keep your personal data and identity secured. In this article, I want to discuss some of the facts that you need to know about human-based social engineering. Follow me as we are going to look at this together in this article.
Social Engineering is the art of convincing people to reveal confidential information. It is the trick used to gain sensitive information by exploiting basic human nature. The act intends to gather sensitive information such as credit card details, social security numbers among others which include passwords and other personal information.
Some examples…
“Hi, we are from CONESCO Software. We are hiring new software development team. We got your contact from a popular job portal. Please provide details of your job profile , current project information , social security number and your residential address.”
Another one…
” Hi, I am Mike calling from CITI Bank. Due to threat perception, we are updating our core systems with new security features. Can you provide your personal details to verify that you are Stella?”
And another one…
“Hi. I am John Brown. I am with the external auditor Mr Sandrex. We have been told by Corporate to do a surprise inspection of your disaster recovery procedures. You have 10 minutes to show me how you would recover from a website crash”
We have two types of social engineering which are:
Human-based social engineering
Computer-based social engineering
#1 Human-Based Social Engineering
Eavesdropping is unauthorised listening to conversations or reading of messages. It is interception of any form of communication such as audio, video, or written conversions.
#2 Shoulder Surfing
Shoulder surfing is the procedure where the attacker looks over the user’s shoulder to gain critical information such as password, personal identification number, account numbers, credit card information e.t.c. An attacker may also watch the user from a distance using binoculars in order to get the piece of information.
#3 Dumpster Diving
Dumpster diving includes searching for sensitive information at the target company’s trash bin, printer thrash bin, or user’s desk for sticky notes among others. It involves the collection of phone bills, contact information, financial information, operations related information among others.
Computer-Based Social Engineering
Here are some of the instances of computer-based social engineering…
#1 Pop Up Windows
Windows that suddenly pop up while surfing the internet and ask for the user’s information to log in or sign in.
#2 Hoax letters
Hoax letters are emails that issue warnings to the users on new viruses, Trojans, or worms that may harm users’ systems.
#3 Chain letters
Chain letters are emails that offer free gifts such as money and software on the condition that the user has to forward the mail to the said number of persons.
#4 Instant Messaging
Gathering personal information by chatting with a selected online user to get information such as birth names and maiden names.
#5 Spam Email
Irrelevant, unwanted, and unsolicited email to collect the financial information, social security numbers, and network information.
#6 Phishing
This is an illegitimate email falsely claiming to be from a legitimate site that attempts to acquire the user’s personal or acquired information. Phishing emails or pop-ups redirect users to fake websites or mimic trustworthy site that asks them to submit their personal information.
#7 Phony Security Alerts
Phoney security alerts are the emails or pop up windows that seem to be from reputable hardware or software manufacturers like Microsoft, Dell among others. It warns/ alerts the user that the system is infected and thus will provide an attachment or a link in order to patch the system. Scammers suggest to the user to download and install those patches. The trap is that the file contains malicious programs that may infect the user’s system.
#8 Social Networking sites
Computer-based social engineering is carried out through social networking sites such as Orkut, Facebook, Myspace, LinkedIn, and Twitter among others. Attackers use social networking sites to exploit a user’s personal information.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staffs of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
In my previous articles, I have talked about some of the facts that you need to know about how you can secure yourself online. Please note that the mistake that many people are making is that they always feel that they have nothing that is of importance to a hacker.
You should note that you have a lot that a hacker can use even though you are the poorest person in the world. You need to keep your data and personal effects secured. In this article, I want to look at some facts about Identity theft in computer security. Follow me as we will look at that together in this article.
Let us start with this customer’s complaint…
“I lost my purse in 2006. But Surprisingly I got notices of bounced cheques in 2007. About a year later, I received information that someone using my identity had bought a car. In 2008, I came to know that someone is using my Social Security Number for a number of years. A person got arrested and produced my SSN on his arrest sheet. I can’t get credit because of this situation. I was denied a mortgage, employment, credit cards and medical care for my children”
What is Identity theft?
Identity theft or ID Fraud refers to fraud where an offender wrongly obtains key pieces of the intended victim’s personal identifying information, such as date of birth, Social Security Number, and driver’s license number among others. and make gains by using personal data.
Negative effects of such losses…
#1 Financial losses
One of the negative impacts of identity theft is that it will lead to financial losses for the victim. When such details are stolen, they can use them to process loans or buy products online. This can negatively impact your credit records. That is why you have to keep such identities of yours secured.
#2 Criminal charges
Also, when your identities are stolen, a crime can be committed on your behalf and you will have to answer for such offences. Take, for example, you have just lost your ID card and the person that stole your ID card now went for an armed robbery attack. During the investigation, your ID card was now found at the crime scene. It will take time before you can be cleared of the charges. This will be worsened if you failed to report such loss to the police in the first place.
#3 Denials
In some advanced countries, life can be very difficult when you lose your Social Security Number. It can make your life miserable. You can be denied a loan, employment, medicare and other facilities if your ID is stolen and such ID was used to process loans without your consent. This will give you a poor credit rating.
#4 Legal Issues
Also, you can find yourself entering into serious legal issues when your IDs are stolen and it is being used to commit identity crime. This can put you behind bars or damage your reputation. This can even take away ample time that you should have used in concentrating on other tasks. You need to keep your ID safe and maintain your privacy when dealing with others.
Here, fraudsters pretend to be a financial institution and send spam/pop-up messages to trick the user to reveal personal information.
#3 Hacking
Attackers may hack computer systems to steal personal information. Here, they always rely on the ignorance or carelessness of the user in order to perpetuate their attacks. That is why it is very vital that you should ask when you do not know or you are not sure of the right thing to do.
#4 Theft of personal stuff
Fraudsters may steal wallets and purses, mail including bank and credit card statements, pre-approved credit card offers and new cheques or tax information.
What attackers do with a stolen identity
Here are some of what attackers do with stolen identity generally…
#1 Credit Card Fraud
They may open new credit card accounts in the name of the user and do not pay the bills in return. This will definitely spoil your credit card record generally.
#2 Phone or Utility fraud
They may open a new phone or wireless account in the user’s name, or run up charges on his or her existing account. They may use the user’s name to get utility services such as electricity, heating or cable TV.
#3 Other fraud
They may also try to get a job using the person’s Social Security Number. They may also give legitimate users’ information to police during an arrest and if they do not turn up for their court date, a warrant for arrest is issued in the legitimate user’s name.
#4 Bank/Finance Fraud
You should also note that they may create counterfeit cheques using a victim’s name or account number. Also, they may open a bank account in the victim’s name and issue the cheques. In addition, they may clone an ATM or credit card and make electronic withdrawals in the victim’s name. They may also take a loan in the victim’s name.
#4 Government documents Fraud
It is possible that they get a driving licence or official ID Card issued on a legitimate user’s name but with their photo. They may also use the victim’s name and Social Security Name to get government benefits. Also, they may file a fraudulent tax return using legitimate user information.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on individual and corporate level, I will be very glad to do that I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained includes staffs of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
In my previous article, I have talked about some of the ways that you can secure email accounts, In this article, I want to provide a clear guide on how you can secure your email account by using an email digital signature. Follow me as we are going to look at some of the procedures together in this article.
Just like I said in my previous article, Digital Signature is used to authenticate the sender of an email and it is used to authenticate the sender of an email. In order not to waste time, let me now tell you some of the things that you need to know.
How to do it…
Go to the Certificate Authorities website,
Purchase and download a Digital Certificate
Some Certificate Authorities offer a free personal email security certificate such as Comodo
Provide personal details to download the certificate
Login to the email account that you have provided while downloading the certificate
Check your inbox for an installation link
Click on the installation link and install the digital certificate
In the Internet Explorer go to Tool→Internet Options→Content tab
In the Content tab, click Certificatesbutton
Select the Certificate and click on Export button
Click on Next
Check the Yes, Export the Private Key option
Click on Next
Protect the private key by giving a password and confirming it.
Specify the file you want to export and save it to a particular location
How to do the same on Microsoft Outlook…
Go to the Microsoft Outlook ⇒ File ⇒ Options
Click on Trust Centre ⇒ Trust Centre Settings ⇒ Email Security
Encrypt the email by selecting the appropriate checkboxes under the encrypted emailsection
Click the Import/Export button
Browse to find the file to open and give the password and Digital IDname
Click the OK button
Click new email to write a message
After clicking on the send button, it will prompt you to encryptthe message
Click the send unencrypted button {if the recipient do not have a private key)
Click on the continue button if the recipient has a private key
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CEHNIGERIA is committed to fact-checking in a fair, transparent, and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
A firewall is a part of the computer system or network that is designed to block unauthorised access from devices. In this article, I want to talk about some of the ways to use firewalls and virus for device protection. Follow me as we are going to look at that together in this article.
It controls traffic coming into and leaving the system by permitting authorised communication. The firewall can hide the user’s home network from the outside world. Also, It can also be either software or hardware. It is also recommended that we implement firewall technology on every device. It will help to prevent unauthorised access to devices. The firewall also monitors all the requests coming into the system, alerts the user, and asks permission for allowing and blocking them from accessing devices.
Examples of software firewalls include:
WIndows FIrewall ( check Securing Operating System module)
Norton Personal FIrewall
Sunbelt Personal FIrewall
ZoneAlarm
Comodo Personal Firewall
Use Anti-Virus Protection
Anti-Virus software is used to prevent, detect, and remove malware, including computer viruses, worms, and trojan horses. They offer “real-time” protection for email and files as they are received. They are to be configured to scan:
All the workstations
complete network regularly
All incoming and outgoing traffic
Email attachments
Downloads
Browsing
Use Strong Passwords
Password must be something that a user can remember but is not related to the user (Such as date of birth, maiden name, spouse name among others). A strong password is 8-10 digital long with letters, numbers, and characters (a special character can be used, but the password should be easy to remember). Always use a strong password when you are accessing resources.
Make Regular Backups
Back up the data regularly, it helps to resolve data during security issues. Backup settings and configurations of the router and firewall. You need to create a boot disk before a security event occurs; it helps in recovering the system when it is damaged and compromised.
Know about Encryption
Encryption is the conversion of data into an unreadable form called cipher text , unencrypted data is called Plain Text. This protects the sensitive information that is transmitted online. It is also an effective way to achieve data security. Also, a web browser will encrypt text automatically when connected to a secure server.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be delighted to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Online banking has become commonplace, although some people are still afraid of using it online banking. There is no need for you to fear. You just need to take all the necessary precautions in order to be safe when you are carrying out online banking transactions. In this article, I want to talk about some of the major benefits of online banking platforms generally. Follow me as we look at that together in this article.
What is online banking…
Online banking is the method of making bank transactions or paying bills over the internet. Through this method, you can make use of USSD or the Internet in order to carry out transactions online. It allows the user to make deposits, withdrawals and pay bills with a single click of the mouse. This allows you to carry out banking transactions without leaving the comfort of your house.
Merits…
#1 All-round
Online banking will allow you to perform banking transactions in real-time. You can carry out banking transactions at any time of the day. The most awesome part of it is that you can carry out banking transactions without leaving the comfort of your house.
#2 Effective
Another amazing feature of online banking is that it is fast and convenient. You only need to be connected to the internet in order to carry out such a banking transaction. It is very fast and effective. Besides, you do not need to queue for several hours at the bank. It is pretty fast.
Demerits…
#1 Tricky
Just like I said earlier in this article, online banking can be tricky for beginners. Some of just afraid to start because of high cases of internet banking fraud. Many people have been duped. Because of that, a large majority of people will not want to use internet banking even though it is very simple.
#2 Doubt
Another major issue with online banking is that most times, the customer might not be sure whether the transactions are successful or not. This might create some kind of panic between the customer and the bank. At times, some of the transactions might fail, and some might end up sending money to the wrong account.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be delighted to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
READ THIS And You Shall Be Called Soughted, A City Not Forsaken. RCCG House Fellowship
In my previous article, I talked about why we need to embrace online payments as an option. In this article, I want to talk about eight major types of credit card fraud that we should know when it comes to making payments online. Follow me as we are going to look at that together in this article.
Now the frauds…
#1 Credit Card Mail-Order Fraud
Here, the offender gathers information about a cardholder and sends a request to the bank for a new or a replacement card on behalf of the cardholder.
#2 Skimming / Counterfeit Card Fraud
Electronically copying authentic data on a card’s magnetic stripe to another card without the genuine cardholder’s consent.
#3 Chargeback fraud
A Genuine cardholder uses the card to purchase goods and services, and when the bank statements are issued, they call the bank and claim that they never authorised the transaction.
#4 Lost and Stolen Card fraud
The card is physically stolen or lost and then used by the offender to make online payments or perform any other transaction.
#5 Card Not Present (CNP) Fraud
An offender obtains credit card details and then purchases goods and services over the internet or by telephone, fax or email.
#6 Cash Machine Fraud
The offender tampers with a cash machine and then tricks the user into entering the pin in their presence.
#7 Shoulder Surfing
The offender oversees the card user when he is entering his card information. This is with the sole purpose of using the card for an online transaction later on.
#8 Identity Theft
The offender uses fraudulently obtained the personal information of a credit card holder to access credit card accounts.
Amazing Facts About Credit Card Payments
These days, we will notice that almost everyone is looking for ways of making things easy for themselves. Because of the fact that we are not ready to stress ourselves, it has led to a situation where individual all over has embraced online payments as a means of reducing the need to carry cash about. This has made online payments become so popular. In this article, I want to look at some of the amazing facts about credit card payments. Follow me as we are going to look at that together in this article.
First and foremost, credit cards are still the preferred means for online purchases because of the ease of use and the ability to pay the bills at a later date.
Credit cards are issued by a credit-issuing bank or credit union after verifying the user’s credentials. Also, the card user always agrees to pay the card issuer the amount used in making the purchase of the card.
The cardholder indicates consent to pay by signing a receipt with a record of the card details and indicating the amount to be paid or by entering a Personal Identification Number (PIN) or Card Verification Value (CVV) among other requirements.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be delighted to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staffs of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
In many of my previous articles, I have talked about how you can carry out a proper online transaction with your card and other payment alternatives. In this article, I want to tell you some of the major online transaction checklists that you need to consider when it comes to making transactions online. Follow me as we are going to look at that in this article.
Here are some of the checklists…
Never respond to unsolicited email offers or respond to information.
Use browser filters that warn about reported phishing sites and block access to the address
Register for the bank mobile SMS alert service to get an alert whenever there is any transaction on your account.
Protect yourself from identity theft
Always check the address bar for the correct URL
Always check the website certificate, SSL padlock, and https.
Regularly update your operating system and other installed applications
Ensure that you have the latest browser installed on your system
Ensure that you are connected to a secured network when using a wireless network.
Regularly scan your system for viruses, worms, trojans, spyware, key loggers, and other malware using updated anti-virus software.
Use strong passwords for all online transactions and keep them changing at regular intervals.
Use a virtual keyboard to enter sensitive information.
Do not perform online transactions from public systems.
Always completely log off after performing an online transaction.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
If there is one thing that has become so annoying to me as a person, it is this process of receiving unwanted emails in my inbox. I do not know about you. I do receive these emails every day. They are so annoying. At times, I do wonder how these people got my email address. You can’t beat it, there are some people who receive your email legally and they turn back and sell your emails and your phone numbers. It is so annoying but it seems we can not stop it. In this article, I really want to talk about how we can stop email inbox spamming. Follow me as we are going to talk about this in this article.
What is Spamming?
Spamming is the use of email systems to send unsolicited bulk messages indiscriminately overloading the user’s inbox as you do that. Spam email may contain malicious computer programs such as viruses and Trojans. According to Symantec, spam makes up 89.1% of all email traffic. That means the sending and receiving of spam emails is a serious issue.
There are six things that you can do as counter-measure
#1 Avoid opening
One of the very first things that you need to be aware of is that you should never open spam emails when it comes to your inbox. You should always delete them immediately. The reason is that some of these spam emails contain links that if opened can introduce malware to your device. That is why you should avoid opening spam emails like a plague.
#2 Use Spam Filter
Also, another means of safeguarding yourself again spam email is to make use of spam filters. Although email provider like Gmail has done this categorization for us. They have their own algorithms that help to prevent some unwanted emails from coming to your inbox. You need to check these once in a way in order to be sure that there are no force positives. But this only happens on a few occasions.
#3 Never follow the link in spam messages
In addition, just like I have said earlier you should not open links in spam messages. I also want to advise you that you should never be tempted to follow links in email messages that are being sent from an unknown person. It is very possible that the email was sent by any hacker who is trying to have access to your personal information. No matter how good the message is, do not be tempted to click on links that come with unwanted emails. Never do that.
#4 Report as spam
When it comes to email security, it has to be a collective responsibility for all. There is a need for you as a user to check whatever emails that come into your inbox. You should always take it as a duty to report all spam email that comes into your inbox. This will allow those platforms to tag those emails as spam. It will allow the email from such recipients to go into the spam folder in the future.
#5 Never use official email
Also, you have to be very careful not to use official email when you are registering on any public platform in the future. You should be more careful when you have the feeling that such an email platform is not too secure. This will prevent a situation where your email ended up falling into the wrong hand. You should be guarded.
#6 Use a different email
Just like I told you that you should not use your official email to signup anywhere. I need to also tell you that when you have to comment on public forums or platforms, you should never use your official email address. You should have a dedicated email that you will be using for such a purpose. You need to ensure that you are not using such email for financial transactions or anything relating to your business.
Hoax Email
Hoax emails are email messages warning users about non-existent threats. Users are also warned about the adverse effect of not forwarding such emails to others to warn them about threats.
Scam Email
A scam email asks for personal information such as bank account details, credit card numbers, passwords, and other sensitive information from recipients. The sender of scam emails may also ask the recipient to forward the email to everyone on his or her contact list as well.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be happy to do because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
User Experience and User Interface are important to website optimization to provide a better website that gives users the information they need when they need it.
Influence of web design on UX: how bad design can create a bad user experience, even if the website is useful and the company is well regarded. This could include off-putting or outdated colours or design elements, hidden CTAs, and not enough content about products and services on the home page.
Navigation: navigation layout and the process can vary—should it be collapsible (like many mobile navigation layouts are) or should navigation expand with mouse hovers? Additionally, testing the nesting of pages is important. E.g., where sub-pages go in the navigation—would the products page get more clicks if it was on the main navigation instead of as a subpage under “about us”?
This is a website with a poor UX and UI because:
There is no menu so the user can’t get to other pages on the site
The background and text contrast could be difficult to read
It doesn’t lead with how it benefits the user
The Facebook button is leading the user away from the website (where they make a conversion)
The layout is not modern or mobile-friendly, so it’s more difficult to use
This is a website with a poor UX and UI because:
The red text at the top of the page with contact information is hard to read
The site isn’t mobile-friendly so it’s hard to use on different devices
The menu navigation is hard to read because the words run together, so users may get frustrated or confused
There are no CTAs, so users don’t know what to do with the information that is on the site.
Unknown Facts About A/B Testing In SEO
In my previous article, I looked at some of the facts that you need to know about web designing. In this article, I want to look at all that you need to know about A/B Testing in SEO. Follow me as we will look at this in this article.
What then is A/B Testing?
A/B testing means comparing two different elements of a website to determine what gets more clicks, conversions, and engagement.
This could include:
Pricing: lower versus higher sales
Offers: a percentage discount versus a set amount off discount (could equate to the same or different values)
Colours: e.g. does a patterned background make users buy more than a grey background?
Placement of CTAs on the page
Timing of animations or pop-up banners: 5 seconds versus 10 seconds
Here we see several examples for where A/B testing can be used:
CTAs: For example, a green CTA box versus a red CTA box, or different offers, such as 50% off versus $50 off for a $100 item.
Headlines: You could write two different headlines for a blog post and test both of them to see which one gets more click-throughs.
Graphic elements: You could test illustrations against stock imagery and see which works best for your audience.
Wording & content: Which works better for your audience, a long landing offer page or a short and concise one?
Type of promotion or offer: For example ‘Buy one get one free’ versus ‘$50 off when you spend over $100’.
Some CMS, like WordPress, have plugins that will do the A/B testing for you or there are tools like Optimizely that you can set up to run an A/B test on your site. Remember: It’s important to only test one element at a time!
A/B testing can be ineffective if too many tests are running at once: running more than one A/B test on a website doesn’t give us a clear picture of what actually worked. Be sure to only run one test at a time: Running more than one A/B test on a website doesn’t give us a clear picture of what actually worked. A/B testing plugins for WordPress (for WordPress sites only):
NelioABTesting.com: good for testing different elements on a WordPress site
SimplePageTester.com: focused more on testing landing pages
Other tools that can implement A/B testing include:
Optimizely: works across several different types of websites
Five-second test: only offers initial impressions (the first 5 seconds) to gather users’ first impressions
VWMO- test duration calculator: calculates how long to run a test.
There are more examples below in the resources. Whatever test works best for you depends on your CMS, budget, and what you want to test.
#1 Pick one variable to test: this could be something like CTA button colour, page layout, or campaign offer (e.g. $50 versus 10% off, even though they are the same value).
#2 Choose your goal: what do you want to accomplish with this test? Choosing a specific goal will help you determine whether or not making these changes permanent will make a difference. An example of a goal would be: “Increase conversions 5% in the next 8 weeks.” Make sure it is specific and actionable.
#4 Set up your control and your challenger: only test one thing at a time, and always have a “control,” where the element doesn’t change. This is so you can make sure that a specific element actually makes a difference or not. For instance, if you wanted to test your offer, you would keep your “control” as your existing offer, say, $50. That would be the “A” in the A/B test. Then, you test the “B” part of the test, the challenger, like 10%.
#5 Split your sample groups equally and randomly: you must have the same sample size in order to have a proper test. If one side was bigger than the other, then it may have the advantage.
#5 Determine your sample size: figure out how big your sample sizes are going to be. This is dependent on what you’re testing. For instance, if it was through email, the number of email subscribers helps determine the sample size (e.g. If you have 1000 email subscribers with a 4% click-through rate on average, you can assume 40 people will click through to the landing page you’re testing. This would mean 20 would be shown in test A (the control) and 20 would be shown test B (the challenge), on average. In most cases, the A/B test software randomizes or alternates it.
For instance, if we tested both the promotional offer and the headline of the landing page at the same time, and got a higher conversion rate, we don’t know if it was the headline OR the promotional offer that actually caused the higher conversion rate.
Be sure to only run one test at a time:
Running more than one A/B test on a website doesn’t give us a clear picture on what actually worked. A/B testing plugins for WordPress (for WordPress sites only):
NelioABTesting.com: good for testing different elements on a WordPress site
SimplePageTester.com: focused more on testing landing pages
Other tools that can implement A/B testing include:
Optimizely: works across several different types of websites
Five-second test: only offers initial impressions (the first 5 seconds) to gather users’ first impressions
VWMO- test duration calculator: calculates how long to run a test
There are more examples below in the resources. Whatever test works best for you depends on your CMS, budget, and what you want to test.
Differences Between Mobile Friendliness And Responsiveness
Mobile-Friendly versus Responsive: mobile-friendly is a different version of a website that is shown to mobile users. Responsive means the website design is formatted to its ideal fit for the screen it’s on. Responsive is ideal and Google recognizes both as being optimized for the mobile user. Think of mobile-friendly as a step between nothing at all and a responsive site.
Create a mobile-first experience through responsive design
CTAs focused on mobile users (e.g. location and contact information)– what a user is looking for on mobile is different than what they are likely looking for on desktop. It also affects their checkout time availability.
Content that is based on what a mobile user would be looking for. For instance, they may not want to view blog posts first if it’s an informative website about a local business– they are more likely to be looking for a phone number, address, reviews, and other info that allows them to make a decision “on the go” about the business (e.g. whether or not to go there versus its competitors).
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
Fact Check Policy
CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.
Ensuring that the website is easy to use for any user, including vision or mobility impaired users. This should follow w3 guidelines (referenced below) but also follow design best practices to make text easy to read and make sure any design elements aren’t interfering with the user experience.
#2 Clarity
The website is easy to understand and its purpose is clear – this should be key in all pages that are built. While a user could likely take many paths on your website, the goal is to build funnels that are taking them toward completing a conversion.
For instance, on an e-commerce site, the home page might have different categories, like Women’s, Men’s, and Children’s clothing. If they click on Women’s, they should ideally be then taken to a page where they can search or narrow down into more niche Women’s categories, like Pants, Shoes, Dresses, or Accessories. This journey should be as clear as possible.
#3 Learnability
The website provides valuable information that answers the user’s query or need. In addition to offering products or services that they are interested in, the website should also offer additional resources that allow the user to learn more about the industry, the company’s offerings, history, and more. For instance, a clothing store that’s been open since 1912 could have a page that shares the history of the company and the building it’s in.
This makes the company feel more personal to the user and also gives them some more background on how it runs, which helps increase brand trust.
#4 Credibility
the website uses reliable information from reputable sources to prove its point or educate the user. In addition to establishing its own credibility through reviews, history, awards, or recognitions, the website design itself provides credibility by being easy to use and find information on.
#5 Relevancy
The website layout and content are kept up-to-date with best practices for the industry, making it relevant to the user. If there is an outdated design or information, it decreases user trust and brand sentiment.
What you should test?
#1 User Intent
what is the user looking to accomplish on a page? (Include examples of a few different intent actions, such as an e-commerce website and a landing page to sign up for an email newsletter).
#2 Points of friction
what is stopping a user from completing the desired action on your website? Places to examine include pages that have the highest bounce rate, abandoned shopping carts, landing pages that do not convert, CTAs on pages that aren’t clicked.
Causes of friction include:
Hard-to-understand content
Disruptive design elements (e.g. the colour yellow may turn some buyers away)
Shipping costs are too high
Order fulfilment time too long
Forms are too complex and time-consuming.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it
Here are some of the benefits of UX and UI in Blogging:
#1 More traffic to your website
The easier a site is to use and navigate, the more it’s likely to be shown to users in search engine results and the more its content will be shared on social media by customers/users. This all leads to more website traffic.
#2 Increased retention
If the information is easy to find and comprehend, users are more likely to be repeat users and customers.
#3 Increased average time on site
When users can find products and/or information they are interested in, they are more likely to browse related content and product pages as well. (This is why linking to related pages is so important).
#4 Evoke an emotional connection with your audience
By playing up the design and usability to reach users on an emotional level, they will feel a greater connection with your brand and products. This can lead to better customer loyalty, a more positive brand sentiment, and possibly more conversions. Non-profits or brands with a cause like TOMS shoes are good examples of this. TOMS shoes donate a pair of shoes for every pair bought, leading every customer to feel like they are making a difference in the world whenever they are making a purchase.
#5 Increased conversions
If a user is frustrated with a website and can’t find what they are looking for, they will likely leave the website immediately, sometimes after mere seconds. This leads to higher bounce rates, abandoned shopping carts, and high exit rates on conversion pages. By providing the user with a better experience, they are more likely to stay on the site and make a purchase or complete another conversion.
#6 Return rates
Online users value their time and want convenience. As a result, they are much more likely to visit or buy repeatedly from a website that saves them time and has high-quality information or products. They are also more likely to recommend the company or website to their colleagues and loved ones.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it
In this article, I want to talk more about what you need to know about the bidding process in Video Ads. With your targeting in place, we can now plan our bidding strategy. There are three bidding approaches available on the GDN:
Default bids:
If you don’t set specific bids for your targeting, AdWords will use your ad group’s default bid that you have set when creating your Ad group.
AdWords also uses your default ad group bid when you don’t have custom bids enabled or you have custom bids that don’t apply to where your ad is being shown.
Custom bids:
Use custom bids if you want to set bids for an individual targeting method in your ad group. You can set these as max CPC or max vCPM.
You can set a custom bid on each of the targeting options in the GDN. For example, you can set a max CPC bid on a specific placement. If the user is on that placement, you will be bidding with a higher bid than on other placements that your ad is being shown. Or if you place a customer bid on a certain topic, if the page where your ad is shown matches that topic, your ad will be using a higher bid than for other topics and so forth.
When you implement a custom bid, AdWords will use this bid on the GDN and not your default bid if the criteria match.
Note, that you can only set a custom bid on one targeting method in each ad group, so it’s important that the customer bid choice matches your advertising goals.
Bid adjustments:
Bid adjustments allow for better control over when and where your ad appears.
Bid adjustments allow you to increase or decrease the bid amount for a specific targeting that is used of the max CPC or max vCPM in the ad auction.
A Bid adjustment is a percentage change in your bid and is applied on top of the bids that AdWords uses to show your ad, either your custom bids or your ad group bid if you have not set a custom bid.
A bid adjustment for any ad-group level targeting method can be set from -90% to +900%
A bid adjustment can be set at the campaign level for the time of day, specific days, location and/or device.
You can also set this at the ad group level for individual targeting methods and top content but you can’t have bid adjustments and custom bids for the same targeting method.
You can set a device bid adjustment on both the campaign and ad group levels.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it
There are a number of metrics available to see if your Display campaign is successful or not. These include:
Impressions: An impression is counted each time your ad is shown on a Google partner website or on YouTube
Clicks: A click is counted every time someone clicks on your ad
Click-through Rate (CTR): CTR is the rate of how many people click on your ad after seeing it. It is the number of clicks divided by the number of impressions. The CTR is a good indication of how relevant your ad is to your audience and how well your campaign is performing. CTR = Clicks/impressions.
Cost per Click (CPC): How much the click on your ad has cost you is the CPC
Viewable Cost Per thousand impressions (vCPM): On the Google Display Network you can choose to pay per click or viewable cost per thousand impressions – vCPM. The vCPM is the cost per thousand impressions for your keyword or ad.
Conversions: A conversion is any action that someone takes on your website that you deem valuable to your business. This can be a purchase, a download, filling in of a contact form, looking at a particular web page, viewing a video and/or calling you. You can track these conversions with “conversion tracking” where you set which actions are valuable to you and track these.
Conversion rate:The conversion rate is the average number of conversions per ad click, shown as a percentage. The rate is calculated by taking the number of conversions and dividing that by the number of clicks on the same period. Conversion rate = Conversions/clicks
View-through conversions: This is recorded when a user sees your ad in the display network but does not click it, yet later converts through another medium such as organic search, clicking on a search ad, going to your website directly or any other source.
Reach and Frequency report: Knowing how many people have seen your ad (reach) and how often (frequency) is your reach and frequency reporting.
Be aware of the guidelines when manually creating ads for different size formats:
Upload the correct size dimension – you will not be guaranteed to be shown on the placement you prefer if the website owners do not allow for that size and style.
It is advised to always include one text ad for the GDN in your Ad group as many display partners do not allow image ads on their websites but do allow text ads. This way you make yourself more eligible to be shown on the GDN.
Do not exclude websites that only allow text ads.
Step By Step To Setting Up YouTube Channel
In this article, I will cover the process of setting up a YouTube channel, uploading a video to your channel, managing your video details, and measuring the success of your video with YouTube analytics. There are two types of YouTube channel depending on whether you are an individual content creator, or you plan to operate as a brand online.
1. Personal channels are populated with personal details and only have one administrator, usually the individual themselves.
2. Brand channels are run and managed by an advertiser or company by multiple users; crucially there are no personal details on this channel info.
On your YouTube channel, you can upload videos, create playlists to group your videos in a more logical manner, and customise the appearance of your channel. If you plan to advertise on YouTube, your channel will be visible for users to click through to, so bear this in mind when beginning to advertise on YouTube. Your YouTube channel should reflect your business, in a similar manner to your website.
It is also very important to ensure you keep your channel updated regularly, for example, any changes to your company branding, any hyperlinks to social media sites that need updating, or just changing the cover photo to reflect your latest campaign or initiative.
To create a Personal YouTube channel:
Search for YouTube on a computer or using a mobile site.
Try any action that requires a channel, such as uploading a video, posting a comment, or creating a playlist.
If you don’t yet have a channel, you’ll see a prompt to create a channel.
Check the details (automatically connected with your Google account name and photo) and confirm to create your new channel.
To create a YouTube channel for a brand you will begin with a personal channel that will then be deleted in the process of creating a Brand Channel:
Sign in to YouTube on a computer or using the mobile site
Go to your channel list
Create & fill out the details of your brand account & verify you would like a personal account. Then click ‘Create a new channel’.
Use the account switcher in the top right to switch to a personal account (the one that will become the brand account)
Visit your account settings, and next to your profile picture click on ‘Advanced Settings’
Select “Move channel to Brand Account”
Select your new Brand channel and opt to delete the personal channel you are logged in as
Select “Move Channel”
Follow instructions on the screen to add channel managers
To get started on YouTube, you have to start uploading your content.
To upload a video, follow the below steps: 1. Sign into your Google account. 2. Click on ‘Upload’ at the top of the page. 3. Before you start uploading the video, you can choose the video privacy settings. 4. Select the video you’d like to upload from your computer. You can also create a video slideshow or import a video from Google Photos. 5. As the video is uploading you can edit both the basic information and the advanced settings of the video, and decide if you want to notify subscribers (if you uncheck this option no communication will be shared with your subscribers). Partners will also be able to adjust their monetization settings. 6. click Publish to finish uploading a public video to YouTube. If you set the video privacy setting to Private or Unlisted, just click ‘Done’ to finish the upload or click ‘Share’ to privately share your video. If you haven’t clicked ‘Publish’, your video won’t be viewable by other people. You can always publish your video at a later time in your Video Manager.
Next, add metadata to your videos:
Video Title – provide a title that will encourage users to click on or watch the video
Video Description – accurately describe the content of the video a user is about to watch
Tags – add keywords to your video that can be found in YouTube search
Metadata enhances the discoverability of your videos and tells the system about your content. It is also the same metadata you will later rely on to effectively target your advertising, so it is a best practice among all content creators to complete this step.
You can use Video Manager to make changes to existing videos you have uploaded, including enhancing video quality, editing audio and changing descriptions. To access Video Manager, go to your YouTube Channel, click ‘Uploads’, and then select ‘Video Manager.
You can add video thumbnails to your videos through Video Manager. This feature lets viewers see a quick snapshot of your video as they are browsing YouTube. It’s important to add a thumbnail to your video that accurately represents the content – this is the viewer’s first impression of your content, it should invite them to watch and engage.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it
To add Topic targeting to your campaigns, begin in the same way you started adding targeting to your Ad groups.
1. First, choose the Topics tab below Audiences and Demographics. 2. Click the pencil icon to add targeting. 3. From the drop-down menu, select “Add topics”. 4. Choose as many topics and sub-topics as you like. Any topics and sub-topics you have added will appear in the “Selected” column. 5. Click Close and then Save.
With placement targeting, when we say placements we are referring to a website or specific video on YouTube.
We can also refer to automatic placements, where the system automatically displays your ad, or managed placements
where you manually select to display your ads. Placement targeting involves choosing the website on the Display network, or YouTube video, where you want your ad to be shown. These can be websites that your customers visit and or YouTube content related to your product or services (managed placements).
You don’t need keywords for placement targeting and the system will only look at your managed placements when looking at which site to place your ad. You can target an entire site or specific pages on the site, similarly, you can target a list of specific YouTube videos.
To add placement targeting in the AdWords interface: 1. Click Placements from the left sidebar. 2. Click the + button. 3. From the drop-down menu, select “Add placements”. 4. Type in the name or URL of the placement where you’d like the ads in your ad group to show. 5. If you’d like to add multiple placements at once to your ad group, click the “Add multiple placements at once” link at the bottom of the box. 6.Click Close and then Save to add the placements to your ad group.
You can refine your campaign by combining contextual and audience targeting at the Ad group level. For example, if you sold a compact digital camera, you might want to target users that have an affinity for travel and who are visiting a popular travel photography blog to raise awareness of your product.
If you don’t add a targeting method to an ad group, the only restrictions to where your ads can show are by the campaign and account settings. This means your ads can run anywhere on the web, across the Display Network and YouTube, within your campaign and account settings and will result in not receiving a good ROI. So it is worth applying at least one of these targeting options, if not both, in some form.
Groupon combined both behavioural, contextual and location targeting and aligned their ads with their offer categories to show the most relevant ads to new potential customers.
This meant they had rich data about what their target audience liked, and they could place their ads in highly relevant placements, for example promoting family activities for parents or recipe-related ads for foodies.
Action Point PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it
