There are a number of metrics available to see if your Display campaign is successful or not. These include:

• Impressions: An impression is counted each time your ad is shown on a Google partner website or on YouTube
• Clicks: A click is counted every time someone clicks on your ad

• Click-through Rate (CTR): CTR is the rate of how many people click on your ad after seeing it. It is the number of clicks divided by the number of impressions. The CTR is a good indication of how relevant your ad is to your audience and how well your campaign is performing. CTR = Clicks/impressions.

• Cost per Click (CPC): How much the click on your ad has cost you is the CPC
• Viewable Cost Per thousand impressions (vCPM): On the Google Display Network you can choose to pay per click or viewable cost per thousand impressions – vCPM. The vCPM is the cost per thousand impressions for your keyword or ad.

• Conversions: A conversion is any action that someone takes on your website that you deem valuable to your business. This can be a purchase, a download, filling in of a contact form, looking at a particular web page, viewing a video and/or calling you. You can track these conversions with “conversion tracking” where you set which actions are valuable to you and track these.

• Conversion rate: The conversion rate is the average number of conversions per ad click, shown as a percentage. The rate is calculated by taking the number of conversions and dividing that by the number of clicks on the same period. Conversion rate = Conversions/clicks

• View-through conversions: This is recorded when a user sees your ad in the display network but does not click it, yet later converts through another medium such as organic search, clicking on a search ad, going to your website directly or any other source.

• Reach and Frequency report: Knowing how many people have seen your ad (reach) and how often (frequency) is your reach and frequency reporting. 

Be aware of the guidelines when manually creating ads for different size formats:

• Upload the correct size dimension – you will not be guaranteed to be shown on the placement you prefer if the website owners do not allow for that size and style.
• It is advised to always include one text ad for the GDN in your Ad group as many display partners do not allow image ads on their websites but do allow text ads. This way you make yourself more eligible to be shown on the GDN.
• Do not exclude websites that only allow text ads.

Step By Step To Setting Up YouTube Channel

In this article, I will cover the process of setting up a YouTube channel, uploading a video to your channel, managing your video details, and measuring the success of your video with YouTube analytics. There are two types of YouTube channel depending on whether you are an individual content creator, or you plan to operate as a brand online.

1. Personal channels are populated with personal details and only have one administrator, usually the individual themselves.

2. Brand channels are run and managed by an advertiser or company by multiple users; crucially there are no personal details on this channel info.

On your YouTube channel, you can upload videos, create playlists to group your videos in a more logical manner, and customise the appearance of your channel. If you plan to advertise on YouTube, your channel will be visible for users to click through to, so bear this in mind when beginning to advertise on YouTube. Your YouTube channel should reflect your business, in a similar manner to your website.

It is also very important to ensure you keep your channel updated regularly, for example, any changes to your company branding, any hyperlinks to social media sites that need updating, or just changing the cover photo to reflect your latest campaign or initiative.

To create a Personal YouTube channel:

1. Search for YouTube on a computer or using a mobile site.
2. Try any action that requires a channel, such as uploading a video, posting a comment, or creating a playlist.
3. If you don’t yet have a channel, you’ll see a prompt to create a channel.
4. Check the details (automatically connected with your Google account name and photo) and confirm to create your new channel.

To create a YouTube channel for a brand you will begin with a personal channel that will then be deleted in the process of creating a Brand Channel:

1. Sign in to YouTube on a computer or using the mobile site
2. Go to your channel list
3. Create & fill out the details of your brand account & verify you would like a personal account. Then click ‘Create a new channel’.
4. Use the account switcher in the top right to switch to a personal account (the one that will become the brand account)
5. Visit your account settings, and next to your profile picture click on ‘Advanced Settings’
6. Select “Move channel to Brand Account”
7. Select your new Brand channel and opt to delete the personal channel you are logged in as
8. Select “Move Channel”
9. Follow instructions on the screen to add channel managers

To get started on YouTube, you have to start uploading your content.

To upload a video, follow the below steps:
1. Sign into your Google account.
2. Click on ‘Upload’ at the top of the page.
3. Before you start uploading the video, you can choose the video privacy settings.
4. Select the video you’d like to upload from your computer. You can also create a video slideshow or import a video from Google Photos.
5. As the video is uploading you can edit both the basic information and the advanced settings of the video, and decide if you want to notify subscribers (if you uncheck this option no communication will be shared with your subscribers). Partners will also be able to adjust their monetization settings.
6. click Publish to finish uploading a public video to YouTube. If you set the video privacy setting to Private or Unlisted, just click ‘Done’ to finish the upload or click ‘Share’ to privately share your video. If you haven’t clicked ‘Publish’, your video won’t be viewable by other people. You can always publish your video at a later time in your Video Manager.

Next, add metadata to your videos:

1. Video Title – provide a title that will encourage users to click on or watch the video
2. Video Description – accurately describe the content of the video a user is about to watch
3. Tags – add keywords to your video that can be found in YouTube search

Metadata enhances the discoverability of your videos and tells the system about your content. It is also the same metadata you will later rely on to effectively target your advertising, so it is a best practice among all content creators to complete this step.

You can use Video Manager to make changes to existing videos you have uploaded, including enhancing video quality, editing audio and changing descriptions. To access Video Manager, go to your YouTube Channel, click ‘Uploads’, and then select ‘Video Manager.

You can add video thumbnails to your videos through Video Manager. This feature lets viewers see a quick snapshot of your video as they are browsing YouTube. It’s important to add a thumbnail to your video that accurately represents the content – this is the viewer’s first impression of your content, it should invite them to watch and engage.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

Fact Check Policy

CRMNUGGETS  is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it

To add Topic targeting to your campaigns, begin in the same way you started adding targeting to your Ad groups.

1. First, choose the Topics tab below Audiences and Demographics.
2. Click the pencil icon to add targeting.
3. From the drop-down menu, select “Add topics”.
4. Choose as many topics and sub-topics as you like. Any topics and sub-topics you have added will appear in the “Selected” column.
5. Click Close and then Save.

With placement targeting, when we say placements we are referring to a website or specific video on YouTube.

We can also refer to automatic placements, where the system automatically displays your ad, or managed placements

where you manually select to display your ads.
Placement targeting involves choosing the website on the Display network, or YouTube video, where you want your ad to be shown. These can be websites that your customers visit and or YouTube content related to your product or services (managed placements).

You don’t need keywords for placement targeting and the system will only look at your managed placements when looking at which site to place your ad. You can target an entire site or specific pages on the site, similarly, you can target a list of specific YouTube videos.

To add placement targeting in the AdWords interface:
1. Click Placements from the left sidebar.
2. Click the + button.
3. From the drop-down menu, select “Add placements”.
4. Type in the name or URL of the placement where you’d like the ads in your ad group to show.
5. If you’d like to add multiple placements at once to your ad group, click the “Add multiple placements at once” link at the bottom of the box.
6.Click Close and then Save to add the placements to your ad group.

You can refine your campaign by combining contextual and audience targeting at the Ad group level. For example, if you sold a compact digital camera, you might want to target users that have an affinity for travel and who are visiting a popular travel photography blog to raise awareness of your product.

If you don’t add a targeting method to an ad group, the only restrictions to where your ads can show are by the campaign and account settings. This means your ads can run anywhere on the web, across the Display Network and YouTube, within your campaign and account settings and will result in not receiving a good ROI. So it is worth applying at least one of these targeting options, if not both, in some form.

Groupon combined both behavioural, contextual and location targeting and aligned their ads with their offer categories to show the most relevant ads to new potential customers.

This meant they had rich data about what their target audience liked, and they could place their ads in highly relevant placements, for example promoting family activities for parents or recipe-related ads for foodies.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

Fact Check Policy

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it

The steps are much the same for Video Discovery ads, until the point you choose your ad format.

For Video Discovery ads:

• You must choose a thumbnail for your ad – think about how this will serve as the ‘teaser’ for your ad on the networks that you select.
• You will write ad copy to accompany your thumbnails – this text follows the same guidelines for Google AdWords text ads.
• When a user clicks on your Discovery ad, you can choose to bring them to either the video’s watch page on YouTube or your YouTube Channel page – you cannot direct users to an external website.

It’s very important to remember your companion banner when creating your video ads. A companion banner is a clickable thumbnail image that accompanies a TrueView in-stream ad. On a YouTube watch page, it appears next to the ad, in the top right corner (on a desktop computer).

You can choose from an auto-generated companion banner or upload your own.
The technical specifications for companion banners that must be adhered to are:
Dimensions: 300×60 pixels.
Maximum file size: 150KB.

Our third video ad format is the Bumper ad, a short, non-skippable format that is no longer than 6 seconds. You will have to have a video already edited to the required length. You will also have to bid on a CPM basis for these ads as they are not view or click-based.
Like you did before, sign in to AdWords and follow the below steps:

• Click the campaigns tab and create a standard video campaign for your bumper ads.
• Create your first adgroup and select the video you uploaded for this ad and select the Bumper Ads format.
• Next, set your budget. “Bidding” will be set to Maximum CPM because of the bumper format.
• Choose your basic initial settings – networks, locations you want to target, the language of your customers, and any advanced settings.
• Click Save and continue.

3 brands; X-box, La Mer and SurveyMonkey used bumper ads for different forms of storytelling, from remarketing to simple storytelling. Great examples of using short-form content to achieve your goals effectively.

X-box: Launch day of the X-box game Halo Wars 2, they invested heavily in remarketing with bumper ads

La Mer: Used bumper ads to efficiently drive awareness of the brand’s new makeup suite, with a bumper ad for each product of the suite.

SurveyMonkey: Used bumper ads to highlight the value and ease of its tool by messaging the main components of its platform: “creating surveys, collecting answers, and analyzing results”.

Advanced advertisers may choose to run a universal app campaign to promote their app across the web – but the solution is not as advanced as you may think once you already have an app live within the Play store.’

Create a universal app ad in your video campaign:

1. Sign into your AdWords account at https://adwords.google.com.
2. In the “Campaigns” tab, click +Campaign and select Universal App campaign.
3. Enter a campaign name. You might use a name that tells you this is an app installs campaign. The on-screen instructions will prompt you through the setup. The benefits of a Universal App Campaign is the wide variety and reach of this campaign which utilises a wide variety of creative assets.
4. Start by selecting the app you will be advertising from the drop-down menu, or “Add a new app” to enter a new one.
5. In the “Ads” section you can enter up to 4 individual lines of text, these will be rotated within your ads depending on the format being displayed
6. Upload your image assets, and be sure to remember:

• You can include up to 20 image files with a max size of 150KB.
• Landscape images are most relevant for native ad units while portrait orientation is most valuable for interstitial content, particularly on mobile.

7. You can also include up to 20 YouTube videos for use as ad creative – in addition to automatically generated videos
created by AdWords with assets from your app store listing
8. Choose any target locations or languages. Just note that AdWords won’t translate your ads so your text and creative will have to align with these settings
9. In “Campaign Optimization” choose to optimize for Installs (gathering new users) or In-app Actions (new users likely to undertake an action, such as a purchase or profile creation).
10.Set target bids and budget – projected install volume is available for Android apps when your Play and AdWords accounts are linked

11. Click “Save and Continue” to launch your campaigns.

Note: Android app installs will automatically be tracked in Google Ads.
Do you really struggle to increase your subscribers? Learn How To Get Free YouTube Subscribers

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

Fact Check Policy

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it

Here are some of the facts that you need to know about Advanced Targeting in Online Campaign. Observation is an optional feature recommended for advanced advertisers.

• Use observations to get reports on certain criteria without restricting the reach of your ad group. This means that observations won’t change who can see your ads, or where they can show, but they do allow you to monitor how ads are performing on your selected placements, topics, or audiences while your campaign is running.
• As well as this, observations show you how additional criteria perform when they fall within the scope of your existing targeting. You can then use this data help you optimize your campaigns, such as making bid adjustments or to create new ad groups with targeting criteria based on your observations.
• Use observations when you don’t want to narrow your targeting any further but you want to see how certain targeting might perform within the criteria already set.

You can add observations by using the “Edit all targeting” page. You can also add an observation as you would add a targeting method except you will select to add it as an observation as opposed to a targeting method.

To apply targeting options, follow the below steps in your AdWords account:

• In the page menu on the left, click on a targeting method (Keywords, Audiences, Topics, or Placements).
• Click the plus (if you have no targeting yet) or pencil button (if you already have targeting) to edit.
• Click ‘Select an ad group’, then choose an ad group from the list that appears.
• For observations, click the ‘Add observations’ dropdown.
• Select a method from the dropdown.
• Select the criteria you’d like to add and click Done.
• At the bottom of the page, click Save.

You can exclude specific demographics, audiences, remarketing lists, keywords, topics or placements from your campaign targeting to further refine where your ads show.
You can manage targeting exclusions within AdWords by:

• Navigating to which targeting method you wish to exclude and apply exclusions at the campaign or adgroup level, per targeting method.

To exclude by Demographics:

• Click the Demographics tab.
• Click Gender, Age, or Parental status to select a demographic targeting method.
• Click + Targeting.
• Under “Campaign exclusions,” click the Add campaign exclusions dropdown menu, and then click Demographics.
• Under “Demographics,” select the checkboxes of the specific demographics you want to exclude:
• Gender
• Age
• Parental status

To exclude by Keywords:

• Add negative keywords at the ad group or campaign level by clicking the +Keywords button above either table.
• Use the drop-down to select the ad group or campaign to that you’d like to add negative keywords to.
• Add one negative keyword per line in the text field.
• To add broad match negative keywords, you’ll need to add the synonyms, singular version, plural version, and other variations such as cup, glass and glasses
• To add a negative phrase match keyword, surround the term with quotation marks—for example, “wine bottle”
• To add a negative exact match keyword, surround the term with brackets—for example, [bottle opener]

To exclude Topics:

• Click either the “Add ad group exclusions” or “Add campaign exclusions” drop-down menu and select “Topics.”
• Type a term or phrase in the search box to find a topic to exclude or click each topic to see the sub-topics you can select. Click add » next to the topics and sub-topics you’d like to exclude.

To exclude Placements:

• Click either the “Add ad group exclusions” or “Add campaign exclusions” drop-down menu and select “Placements”
• Type a placement in the box, entering just one placement per line. You can exclude up to 10,000 placements per campaign.

You can control the categories of content on which you show and the audiences which that content is suitable for, within the campaign settings in Google Ads:

1. Click the Settings tab.
2. Under “Campaign settings,” click “Content exclusions”.
3. In the new window, select the content exclusion that you want to apply to your ads. Note: Mature and unlabelled content is excluded from all campaigns by default.
4. Click Save.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

Fact Check Policy

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it

In this article, I want to look at how to do Audience Targeting in Video Ads. I will be looking at targeting and bidding options and how we can use them to run the most efficient campaigns possible. In particular, we will look at:

1. On-Point Targeting
2. Right Person with Audience Targeting
3. Right Place with Contextual Targeting
4. Introducing Advanced Targeting
5. Refine further with Targeting Exclusions
6. Set up and Start Remarketing
7. Brilliant Bidding

Put very simply, targeting allows you to place your ad in front of the right people and on the right websites.
Targeting increases audience engagement by ensuring ads are displayed to the right users as often as possible. Accomplishing this reduces wasted spending on impressions or clicks and increases the likelihood campaigns will deliver a positive ROI.

You may choose to start your targeting strategy by using the Display Planner tool. This shows you the potential reach and cost of targeting ideas to help you plan your display and video campaigns.
It can be a good place to start when you begin running campaigns for the first time. You must be logged into Google Ads in order to use the Display Planner. See the link in the references below.
1. Navigate to the Display planner either via the link below or by clicking the wrench icon in Google Ads. Under ‘Planning’ click ‘Keyword Planner.
2. Here you have a number of options:

• Search for targeting ideas using a website, phrase or category: This is the most widely used, as it gives you a multitude of targeting options based on the input of a broad sense of what type of targeting you are interested in.
• Find top placements by location: This allows you to look at the top partner websites, YouTube channels, and videos by country.
• Get inventory details for your targeting: This is useful if you know what targeting options you are going to go after, you can enter your targeting here and get a rough estimate of what volumes of impressions you have the opportunity to show for.
• Get performance forecasts for your targeting: You can go one step further and input budgeting/CPV info to see what type of performance you can expect.

There are two distinct forms of targeting; Audience and Contextual. Think of it as the Who and the Where.

1. 1. Audience: Who do you want to show your ad to?
2. Contextual: Where do you want your ad to be shown?

Audience targeting allows you to be more accurate when choosing who sees your ads.
In marketing and advertising, your audience is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

Using audience targeting in AdWords is a way of segmenting your website’s users and reaching users around the web-based on their behaviour online and the signal these actions send about their likes, interests and purchase patterns.

Audience targeting takes a number of forms:

• Demographic targeting: Allows you to reach people who are likely to be within the age, gender, parental status and income that you choose.
• Affinity Audiences: Lifestyle and interest profiles based on a user’s browsing behaviour.
• In-Market audiences: Users who are more likely to be in-market to purchase a specific product or service based on their browsing behaviour.
• Re-marketing: Target users who have previously visited your site, or provided their email address to you.
• Similar Audiences: Create mirror audiences based on your remarketing lists or customer email lists.

Demographic targeting

• You can set and adjust demographic targeting for age, gender, parental status and household income (if info is known).
• “Unknown” in AdWords refers to people whose age, gender, parental status, or household income have not been identified.
• You should not exclude “Unknown” age and genders from targeting as they often represent a large number of users. It is important to note that the system can only target if this information is known. It can know this if, for example, someone is using Chrome and is logged into their Google account while browsing, or if they’re signed into a YouTube account, where they have given this information. Otherwise, the system will do a “best guess” based on browsing behaviour. To exclude this segment is to significantly restrict your reach.
• People mostly fall into the “unknown category” for display, however, this is much more accurate for YouTube, and as such, it is not advised for Display campaigns. Change the default settings which is to target all demographics.

Affinity Audiences

• If you’re familiar with TV audiences, you’re already familiar with the concept of an affinity audience.
• Affinity audiences are good for brand awareness. It is the broadest audience targeting available and reaches people in the beginning of their buying journey.
• When using affinity audience targeting, you are targeting people who have shown an affinity for your product or service in their internet behaviour – based on the content they interact with, past purchases and websites they frequently visit. You have options such as Beauty Junkies or Outdoor Enthusiasts for example.
• You can also create Custom Affinity audiences by blending interests together for a specific cross-section of users, such as Travel Buffs who are also interested in Health & Fitness, to advertise Hiking Holidays too.

In-market audiences

• When a user transitions from being interested in a subject to actively beginning their buying journey, they become in-market.
• In-market audiences are good for reaching people who are in the middle to end of their buying cycle.
• A user is counted as part of an in-market audience for 7-days, up to the point they make a purchase or stop showing any signals of purchase intent.
• As a result of targeting people who are already actively shopping or searching for your product or service in such a short period of time, it means that the reach can be smaller compared to an affinity audience, however, it is far more targeted and dynamic in how users are constantly joining and leaving this audience.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

Fact Check Policy

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it

In the old days, many approached on-page optimization as simply keyword stuffing; that is, you mention the keywords you would like to rank for as many times within the content as possible. This made for a bad user and reading experience. These days on-page optimization includes smart keyword targeting, where keywords are mentioned in key elements while still providing a good user experience. This means that the reading experience needs to be good and also that your content satisfies what the user is actually looking for.

On-Page Optimization plays a significant role in the rankings process. Changes are made through a Content Management System, meaning a non-technical person should be able to do it. If you have a modern Content Management System like WordPress, it should be easy to target keywords in key elements. We’ll cover the key elements shortly but they include making images, headings, main body copy, meta description tags and title tags.

Time investment is split between up-front work and ongoing maintenance.

SEOptimer, Mozbar and SEO SiteCheckup are SEO tools that are all able to grab the important on-page elements from the HTML for a webpage. This is useful when we want to quickly review whether an existing page has been optimized or not. It also saves time in having to dig around in the source code.

Mozbar is a Chrome and Firefox extension created by Moz.com. It has more functionality in Chrome as do many other SEO browser extensions.

1) When installed, you can click the M icon in the top right of the browser so it is selected and turns blue (you can click it again to toggle it off when finished).
2) Then click the Page Analysis icon on the top left to inspect the most important on-page SEO elements.

Pre-click on-page optimization as the name suggests is optimizing for what’s visible to the user before they click on a result. This includes:

• The title tag
• The URL
• The meta description

As you’d expect, part of this process involves encouraging the searcher to click on your listing, rather than the others.

Post-click on-page is everything the searcher sees after they click on a listing and when they visit your site. So this is what the visitor sees when they land on your webpage. It includes optimising keywords and the user intent of keywords into the main copy, headings, hyperlinks and images.

Before starting on-page optimization you need to decide what page you are optimizing and what keywords you wish to target. This requires keyword research and ideally prioritizing the keywords as we did in an earlier exercise. For the upcoming on-page optimization lessons, we’ll show examples of how you would optimize the snowboard sizing page.

Portent’s SERP Preview Tool is an excellent way of visually seeing what a Google search result would look like before you make the pre-click on-page optimization changes. This way you can make sure your snippets are the right length and that they look enticing for the user to click through.
Amazon is incredibly dominant in SEO and there are lots of reasons for this. They provide a great user experience on their site, have a big product range and have colossal domain authority. Although as we can see from the above slide, their title and meta description tags are a little on the long side and get truncated which isn’t ideal for click-throughs.

Aside from the main body copy, title tags are the single most important on-page element to get right. They are the first part of a listing a user sees after they make a search and search engines pay close attention to what words are provided which influences how well your web pages will rank.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

Fact Check Policy

CRMNAIJA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it

Here is how you can approach writing ads in terms of driving clicks from searchers:

• Relevant: Consider the need state of the searcher and how this can be addressed by your product. What do they want to hear about your product to make your product seem more appealing than the competition based on their need state?
• Attractive: Include keywords in the ad copy to increase perceived relevance in order to drive higher click-through rates
• Directional: Consider offers and always include a CTA to direct their action towards your business objectives (conversions) post-click

This is an example of good copy elements to drive action.

1. Relevant to New York hotels – 500 hotels in New York NY
2. Attractive to book – because you have the Best Price Guarantee
3. CTA – the book is the first word of the meta description “Book your hotel in New York NY online”. That is telling you to take any action, to book.

• A landing page is your website. You control this zone and should ensure its closely linked to your ads, keywords, and user intent with directional CTAs to drive towards business objectives
• Good landing pages are related to what the searcher typed into Google, as well as the ad copy that they clicked. This increases the relevance of the search experience. If the relevance level is high, the searcher is more likely to engage with the page content
• If you include CTAs, you can direct the searcher to take action on your website, this can be in the form of buying a product or filling out a contact form
• You should take the entire search experience into account when choosing or designing landing pages for search campaigns

What are the considerations of a good landing page? Consider the search journey. To recap:

• The user has a need
• They look for solutions online
• They click your ad as it’s closely aligned to their need
• Next, they land on your website

The questions for landing pages are:

1. Does your landing page deliver on the promise of the ad and resolve their need state?
2. Is it aligned to the ad, i.e. relevant, attractive and directional?

For example, in the slide image, we can see a landing page that contains:

A.Product details to entice the searcher and quickly show how the product fits their needs
B.Details of how the product appeals to the searcher’s persona and motivations
C.A large clickable CTA to drive action
D.Appealing and aspirational imagery to quickly infer outcomes
The elements above can be distilled into what is known as conversion rate optimization. Conversion rate optimization is a process whereby pages are designed to drive as many valuable actions based on how people interact with the page and what they are likely to do. This includes device optimization where buttons are large on mobile-optimized sites so users can easily click them or use striking colours to highlight a particular area of the page (CTAs). It’s important to identify high-impact improvements and device considerations to drive better performance.

• On mobile, the PPC ad is the first listing a searcher sees on the SERP
• Searcher behaviour is different on mobile than on desktop devices. Mobile Navigation has to be simple and easy to manage with larger CTAs and readable font sizes for smaller screens
• A further consideration is the type of traffic that mobile drives; if it is primarily researching traffic and not converting traffic (as is the case with many mobile websites), serving the right kind of content to give mobile searchers the information they require is the most effective way to drive value in your mobile traffic
• AdWords takes into consideration how mobile-optimized your website is, i.e. is it responsive and designed with mobile in mind? This will ultimately affect your quality score for mobile traffic.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

Fact Check Policy

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it

At its heart, off-page optimization is about building backlinks to your website and this practice is also known as link building. We do this because the higher quality backlinks you have from relevant websites, the more reputable your website is seen in your industry by search engines.
This is often the part that SEOs find tricky at first but with persistence and researching your competitors, it’s one of the ways to really significantly improve your SEO progress. You may not be able to directly control how external websites link to your site but you can influence them by creating great content and/or contacting them.

Off-page optimization requires some upfront work but is a more ongoing and never-ending activity. If you are at the top of your industry and stop acquiring backlinks, you may find that your competitors continue to build them and overtake you.

Open Site Explorer, Majestic SEO and Ahrefs are SEO tools that help when analysing both your own backlinks and competitors. They all offer a freemium model, which means you can get a free account and use some of the functionality for free.

• A backlink is an incoming hyperlink from one web page to another website
• One of your key goals as an SEO is to increase the number of backlinks to your site
• The text within the backlink is called anchor text and some relevancy through the text is passed
• A credible page with valuable content can earn dozens, hundreds and even thousands of backlinks

Not all backlinks are created evenly. Some will pass more ranking powers than others, which we will look

Search engines, especially Google, are getting very good at detecting whether a backlink should add to your website’s reputation or not. Here are three keys to look out for:

• Topical backlinks that are relevant to your industry and are likely to bring in relevant referral traffic. So not only will you get an SEO boost but you’ll also get some great referral traffic.
• High authority and reputable websites will pass high levels of reputation and we’ll soon discover how you can measure authority.
• Authentic backlinks are earned on merit, rather than fake backlinks built purely for SEO. Search engines don’t like to be tricked and target sites building phoney links with a search engine penalty.

PageRank

“PageRank (PR) is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages.

According to Google, PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites. It is not the only algorithm used by Google to order search engine results, but it is the first algorithm that was used by the company, and it is the best-known.”

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

Fact Check Policy

TECHMANIA  is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it

In this article, I will try as much as possible all that you need to know about search engines. So, whether you are a content writer or just an ordinary user, I will keep you abreast of all the information that you need to know. Just relax and make sure that you read this article to the very end.  Different search engines provide access to different audiences and user types e.g. Yahoo! users might be older or Bing users might use a specific type of mobile phone (e.g. Microsoft phones) as the default search engine is set to Bing.

This also varies in different locations, so your territorial targeting could influence which search engines to include in your media mix.

When you want your articles to rank, you need to think like your reader. You have to write with your audience in mind. You must write based on how you feel they will ask their question. Always start with your consumer and look at their consumer behaviour/purchase decision cycle. Here are some of what is going on in the mind of your readers when they are visiting the search engine page: 

#1 Identify a need or want

Before your audience visits a website, they already have a need. In order to ensure that your website comes up when your customers come to search engines to satisfy a need, you need to make sure that you always write your article as if you are trying to answer a question. It is very important. 

#2 Search for solutions

After your customers have identified a need, they will have to come online in order to look for a solution to their problem. Most times, when customers are looking for solutions. They will have to ask a question. The problem here is that most of the people that are using a search engine to look for the solution will never go beyond the first page in their search. That is why you have to ensure that your article dominates the first page on the search engine result page. Please note that immediately after your article presents itself, a prospect will try to establish contact with the organisation. 

#3 Evaluate Alternatives

Once you have identified organisations that can provide the services that you need, the next thing is to look at other ways that your issues can be resolved. Also, it is expected that your solution provider will provide you with multiple options for you to choose from. You now have to choose the one that seemed best for you. At this stage too, it is expected that they will tell you the pros and cons of all the options that they have presented to you. 

#4 Decide to purchase

after the options have been presented, you need to now choose the date that you are going to make a purchase. At this stage, the responsibility of following up on the prospect will now be handed over to the sales department of the organisation. It is the duty of the sales department to make the transaction happen at the end of the day. It is also at this stage that the organisation is supposed to reinforce some of the benefits that the prospect will derive from the transaction. 

#5 Purchase

After the prospect has made a commitment to purchase the product, he now has to move to the stage of actual purchase. at this stage, the organisation has to make sure that all products are delivered up to expectations. They have to make sure that the product is delivered at the right place and at the right time. Doing this will boost the trust that the customer will have in the organisation. 

#6 Post-purchase evaluation

After the customer might have purchased the product and used the product, he needs to do an evaluation. The evaluation will allow the customer to know whether the product has achieved its purpose or not. This will also allow both parties to make the necessary adjustments if the product has failed to achieve its goal in one way or the other. 

Also, Search behaviour features in stages 2-6 of the purchase cycle make it a highly effective channel to tie in with naturalized purchase decision-making.

In addition, PPC began in the early 2000s as search engines became popular and as user habits, technology and business developed online. New features have been added to enrich the advertising formats but ultimately paid search consists of keywords, landing pages, and ad copy, and this has never changed.

Over the years new features and more advanced targeting options have been added to develop the AdWords suite beyond paid search ads. Now advertisers can run display, video, shopping and email ads through one advertising platform.

Reasons to use paid search include:

• Meet & align with business objectives: bringing active consumers to your site
• Quick access to the market: you can appear in the search results after just a few hours
• Mobile position #1: the PPC ad is the first search result users see on a mobile
• Additional advertising features: target specific locations and add ad extensions
• Tracking: link to Google Analytics and monitor spending, and ROI on KPIs
• Easily updated special offers/time-sensitive promotions: changes to copy are almost instant
• Leverage buyer/search intent: consumers are actively looking for your keywords/product
• Compete in the marketplace: stay up to speed with your competitors
• Fill gaps in organic optimization: quickly add keywords that don’t rank in the organic channel

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

Fact Check Policy

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it

Open Google Search Console (if you have access to it), and check the crawl errors report to see if you can see any site or URL errors. If there are URL errors, review what type of errors there are and whether they are for important web pages.

One of the most common types of errors is a “404 page not found”. This means that a URL used to exist but it doesn’t anymore. This could be that the page has been deleted or the URL has been changed. If the page has been deleted, sometimes it’s best to 301 redirect the old URL to the next most relevant page. Similarly, if a URL has been changed, the old URL should be 301 redirected to the new URL.

Soft 404 errors are strange because they often look like normal error pages, where a message says the page could not be found but rather than return a server response code of 404, they actually return a server response code of 200. A 200 response code tells search engines that everything is OK but in this case, it is contradicted by a page not being able to be found. The fix to this, it usually requires letting your web developer or technical person know and they can tweak the web server settings.

The best way to learn SEO is through practice and repetition. For this exercise, decide on a website that you wish to test out your on-page optimization skills on.  Pick 10 topics/landing pages to research, then decide on their best keywords and then outline the key on-page optimization elements. The reference URL below will take you to a Google spreadsheet where you can follow the on-page optimization template.

From there, you can:

• Download the spreadsheet (File à Download as), or
• Make a copy (File à Make a copy..) which requires you to be signed in to a Google account

You can use Open Site Explorer to benchmark your website against competitors. If you haven’t used a Moz product before, create a free community account:

You will now need to benchmark a website against three of its top competitors for key Moz metrics. You only need to enter the homepage URL of each site to record the homepage Page Authority, Domain Authority and Root Domain Links.

Review to see how far or close your website is from the competition and gauge how much extra work is required for off-page optimization success. The higher each metric is, the more likely it is to perform for off-page optimization.

By changing the Inbound Links filter, you get a better idea of how the whole domain is performing, specifically for backlinks that can pass PageRank.
What to do:

• Setting the Target to “this root domain” ensures backlinks are reported for the whole domain and not just the URL (e.g. homepage URL) that you enter
• Setting the Link Source to “only external” ensures that you only get backlink information and filters out internal links
• Setting the Link Type to “only follow” ensures that you’ll only see backlinks that actually pass PageRank and filter out those that do not

Then, review the incoming link and highlight the top three backlinks that you feel offer the most value.
When deciding on the best ones, bear in mind the page authority of each but also consider how relevant the backlinks are to the industry and whether they felt authentic or not.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

Fact Check Policy

TECHMANIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it

#1 Learn some basic coding

In 2019 and beyond, every SEO has to start gaining some level of familiarity with coding. Even Google has recently started recommending more companies focus on technical SEO and that means HTTPS, APIs, Schema, Pagespeed, Mobile Friendly… all of which really require some level of coding experience to truly understand, direct, and implement.

Even if you are not the implementer, you need to be able to understand when things don’t work and how to make them work.

#2 Find content that works and make it better

Google, and other search engines, do not want all your content. In fact, they probably want about 5% to 10% of what we are giving them.

If you were to check your analytics, you would likely see that less than 10% of your content or products are responsible for about 100% of your traffic, sales, and conversions. Even if you have an e-commerce site, you are likely to see that your highest traffic and conversion pages are category pages and not individual products.

Focus on select, high-quality content, that assists a user through their education, conversion or buying process.

1. Adapt to the changes

Be flexible and adaptable. I’m cheating with this answer because I suggest that a person that’s new to a field like SEO should be willing to adapt to a changing landscape so that’ll apply to many areas.
SEO moves fast, and since a Google algorithm update can make traffic grow or nose dive, an SEO beginner should be ready to go with the flow and be eager to learn and test.

On a secondary level, an SEO beginner can make money in several ways. The options can be overwhelming once you develop a core set of skills. That said, you can adapt your skills of SEO to other areas.

For example, if you start with affiliate sites, you may discover that you prefer to help small, local businesses. So you can shift from one business model to another (affiliate marketing to local SEO), using your general SEO skills.

2. Keyword Golden Ratio

The Keyword Golden Ratio is the best way to find ultra-long-tail keywords that are under-served on the internet. The Keyword Golden Ratio is a keyword research concept I developed after combining ideas from some very smart people.

The idea is simple, but I made the formula accessible by making it simple and nearly foolproof.
It’s a data-driven way to find keywords that you can rank for in the top 25 results in Google, usually within hours after the page is indexed.

The ratio is this:
The number of Google results that have the keyword phrase in the title divided by the local monthly search volume, where the LMS is less than 250.

If the KGR is less than 0.25, then you should rank in the top 100 when your page is indexed.
You should still rank in the top 250 when the KGR is between 0.25 and 1. And it should be pretty fast.

It works for any industry or niche, and I get emails every week about people seeing success with the KGR.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

Fact Check Policy

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it

Blogging Success Tips from Tim Soulo

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

Fact Check Policy

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

Fact Check Policy

MYTECHMANIA  is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it

In my previous articles, I talked about some of the factors to consider when you need to design e-commerce websites. In this article, I want to look at the five modes of electronic payment concepts. Follow me as we are going to be looking at that in this article.
 

What is an electronic payment?

Electronic payment facilitates payments over the internet. It allows the user who is located on one side of the internet to make payment to another user who is located on another part of the globe to make payment without having to visit the user’s office.
 

There are some benefits that are associated with electronic payments. Some of these benefits include:

#1 Improve security

With electronic payment and considering some of the modes that are adopted by some of the websites, it is very easy to make payments without compromising the security of your data. For instance, when you are using PayPal, you can actually make a payment with your email address without releasing your card information to third parties.
 

#2 Increase efficiency

Without the idea of using electronic payment, it would be seemingly difficult for e-commerce websites to function. Even, companies that are not online-based are embracing the use of electronic payment in order to increase payment options. The electronic payment provides an alternative for organizations to receive payments for products and services. It makes organizations more efficient.
 

#3 Improve customer convenience

In addition, electronic payment also goes a long way in improving customers’ convenience. Gone are those days when you would expect customers to visit your office before they can have access to your products and services. Electronic payment will allow customers to pay for products and services without leaving the convenience of their homes.
 

The five modes…

Here are the five modes of electronic payments…

#1 Electronic Fund Transfer

This is a computer and internet-based method to instruct financial institutions to transfer money from one account to another account. This is always done in a matter of minutes no matter the location of the recipient of such fund.
 

#2 Electronic Data Interchange (EDI)

Electronic Data Interchange is a set of standards for structuring the information that is to be electronically exchanged between and within businesses, organizations, government entities, and other groups.

An EDI message contains a string of data elements, each of which represents a singular fact, such as a price and product model number, and is separated by a delimiter.

#3 Internet Open Trading Protocol

This is an interoperable framework for Internet commerce that makes all electronic purchase transactions consistent for customers, merchants, and other involved parties, regardless of the payment system.
 

#4 Secure Electronic Transaction (SET)

This is a set of communication protocols for securing financial transactions over the internet. This uses Data Encryption Standard and RSA encryption mechanism to encrypt sensitive financial information during transmission.
 

#6 3-D Secure

This provides an additional layer of security during online credit and debit card transactions by authenticating a cardholder’s identity at the time of purchase.

This is adopted by Visa, Mastercard and Mastercard SecureCode, JCB international as JSecure and American Express as SafeKey.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

Fact Check Policy

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it