Immune System: Diseases, Disorders & Function

The role of the immune system — a collection of structures and processes within the body — is to protect against disease or other potentially damaging foreign bodies. When functioning properly, the immune system identifies a variety of threats, including viruses, bacteria and parasites, and distinguishes them from the body’s own healthy tissue, according to Merck Manuals. In this article, I am going to look at diseases, disorders and function. Follow me as we are going to look at that together in this article.

Innate vs. adaptive immunity

The immune system can be broadly sorted into categories: innate immunity and adaptive immunity.

Innate immunity is the immune system your born with, and mainly consists of barriers on and in the body that keep foreign threats out, according to the National Library of Medicine (NLM). Components of innate immunity include skin, stomach acid, enzymes found in tears and skin oils, mucus and the cough reflex. There are also chemical components of innate immunity, including substances called interferon and interleukin-1.

Innate immunity is non-specific, meaning it doesn’t protect against any specific threats.
Adaptive, or acquired, immunity targets specific threats to the body, according to the NLM. Adaptive immunity is more complex than innate immunity, according to The Biology Project at The University of Arizona. In adaptive immunity, the threat must be processed and recognized by the body, and than the immune system creates antibodies specifically designed to the threat. After the threat is neutralized, the adaptive immune system “remembers” it, which makes future responses to the same germ more efficient.

Major components

Lymph nodes: Small, bean-shaped structures that produce and store cells that fight infection and disease and are part of the lymphatic system — which consists of bone marrow, spleen, thymus and lymph nodes, according to “A Practical Guide To Clinical Medicine” from the University of California San Diego (UCSD). Lymph nodes also contain lymph, the clear fluid that carries those cells to different parts of the body. When the body is fighting infection, lymph nodes can become enlarged and feel sore.

PS: To Buy Fortifier Product Boost Your Immune System, Click Here. Please Not that the Product goes for N6,000.00 (Six Thousand Naira Only).

Spleen: The largest lymphatic organ in the body, which is on your left side, under your ribs and above your stomach, contains white blood cells that fight infection or disease. According to the National Institutes of Health (NIH), the spleen also helps control the amount of blood in the body and disposes of old or damaged blood cells.

Bone marrow: The yellow tissue in the centre of the bones produces white blood cells. This spongy tissue inside some bones, such as the hip and thigh bones, contains immature cells, called stem cells, according to the NIH. Stem cells, especially embryonic stem cells, which are derived from eggs fertilized in vitro (outside of the body), are prized for their flexibility in being able to morph into any human cell.

Lymphocytes: These small white blood cells play a large role in defending the body against disease, according to the Mayo Clinic. The two types of lymphocytes are B-cells, which make antibodies that attack bacteria and toxins, and T-cells, which help destroy infected or cancerous cells. Killer T-cells are a subgroup of T-cells that kill cells that are infected with viruses and other pathogens or are otherwise damaged. Helper T-cells help determine which immune responses the body makes to a particular pathogen.

Thymus: This small organ is where T-cells mature. This often-overlooked part of the immune system, which is situated beneath the breastbone (and is shaped like a thyme leaf, hence the name), can trigger or maintain the production of antibodies that can result in muscle weakness, the Mayo Clinic said. Interestingly, the thymus is somewhat large in infants, grows until puberty, than starts to slowly shrink and become replaced by fat with age, according to the National Institute of Neurological Disorders and Stroke.

Leukocytes: These disease-fighting white blood cells identify and eliminate pathogens and are the second arm of the innate immune system. A high white blood cell count is referred to as leukocytosis, according to the Mayo Clinic. The innate leukocytes include phagocytes (macrophages, neutrophils and dendritic cells), mast cells, eosinophils and basophils.

Diseases of the immune system

If immune system-related diseases are defined very broadly, than allergic diseases such as allergic rhinitis, asthma and eczema are very common. However, these actually represent a hyper-response to external allergens, according to Dr. Matthew Lau, chief, department of allergy and immunology at Kaiser Permanente Hawaii. Asthma and allergies also involve the immune system. A normally harmless material, such as grass pollen, food particles, mould or pet dander, is mistaken for a severe threat and attacked.

Other dysregulation of the immune system includes autoimmune diseases such as lupus and rheumatoid arthritis.

“Finally, some less common diseases related to deficient immune system conditions are antibody deficiencies and cell-mediated conditions that may show up congenitally,” Lau told Live Science.

Disorders of the immune system can result in autoimmune diseases, inflammatory diseases and cancer, according to the NIH.

Immunodeficiency occurs when the immune system is not as strong as normal, resulting in recurring and life-threatening infections, according to the University of Rochester Medical Center. In humans, immunodeficiency can either be the result of a genetic disease such as severe combined immunodeficiency, acquired conditions such as HIV/AIDS, or the use of immunosuppressive medication.

PS: To Buy Fortifier Product Boost Your Immune System, Click Here. Please Not that the Product goes for N6,000.00 (Six Thousand Naira Only).

On the opposite end of the spectrum, autoimmunity results from a hyperactive immune system attacking normal tissues as if they were foreign bodies, according to the University of Rochester Medical Center. Common autoimmune diseases include Hashimoto’s thyroiditis, rheumatoid arthritis, diabetes mellitus type 1 and systemic lupus erythematosus. Another disease considered to be an autoimmune disorder is myasthenia gravis (pronounced my-us-THEE-nee-uh GRAY-vis).

Diagnosis and treatment of immune system diseases

Even though symptoms of immune diseases vary, fever and fatigue are common signs that the immune system is not functioning properly, the Mayo Clinic noted.

Most of the time, immune deficiencies are diagnosed with blood tests that either measure the level of immune elements or there functional activity, Lau said.

Allergic conditions may be evaluated using either blood tests or allergy skin testing to identify what allergens trigger symptoms.

Overactive or autoimmune conditions, medications that reduce the immune response, such as corticosteroids or other immune-suppressive agents, can be very helpful.

“In some immune-deficiency conditions, the treatment may be replacement of missing or deficiency elements,” Lau said. “This may be infusions of antibodies to fight infections.”

Treatment may also include monoclonal antibodies, Lau said. A monoclonal antibody is a type of protein made in a lab that can bind to substances in the body. They can be used to regulate parts of the immune response that are causing inflammation, Lau said. According to the National Cancer Institute, monoclonal antibodies are being used to treat cancer. They can carry drugs, toxins or radioactive substances directly to cancer cells.

Milestones in the history of immunology

1718: Lady Mary Wortley Montagu, the wife of the British ambassador to Constantinople, observed the positive effects of variolation — the deliberate infection with the smallpox disease — on the native population and had the technique performed on her own children.

1796: Edward Jenner was the first to demonstrate the smallpox vaccine.

1840: Jakob Henle put forth the first modern proposal of the germ theory of disease.

1857-1870: The role of microbes in fermentation was confirmed by Louis Pasteur.

1880-1881: The theory that bacterial virulence could be used as vaccines was developed. Pasteur put this theory into practice by experimenting with chicken cholera and anthrax vaccines. On May 5, 1881, Pasteur vaccinated 24 sheep, one goat, and six cows with five drops of live attenuated anthrax bacillus.

1885: Joseph Meister, 9 years old, was injected with the attenuated rabies vaccine by Pasteur after being bitten by a rabid dog. He is the first known human to survive rabies.

1886: American microbiologist Theobold Smith demonstrated that heat-killed cultures of chicken cholera bacillus were effective in protecting against cholera.

1903: Maurice Arthus described the localizing allergic reaction that is now known as the Arthus response.

1949: John Enders, Thomas Weller and Frederick Robbins experimented with the growth of poliovirus in tissue culture, neutralization with immune sera, and demonstration of attenuation of neurovirulence with a repetitive passage.

1951: Vaccine against yellow fever was developed.
1983: HIV (human immunodeficiency virus) was discovered by French virologist Luc Montagnier.
1986: Hepatitis B vaccine was produced by genetic engineering.
2005: Ian Frazer developed the human papillomavirus vaccine.
Additional resources:

This article is for informational purposes only and is not meant to offer medical advice. This article was updated Oct. 17, 2018 by Live Science Health Editor, Sarah Miller.

PS: To Buy Fortifier Product Boost Your Immune System, Click Here. Please Not that the Product goes for N6,000.00 (Six Thousand Naira Only).

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on individual and corporate level, I will be very glad to do that I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained includes staffs of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

Fact Check Policy

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Fact Check Policy

11 Surprising Facts About the Immune System

Leave a reply

The human immune system is our protector — its job is to defend the body against diseases and other damaging foreign bodies. This article will look at some of the facts about the immune system generally.

The system works by first identifying alien bacteria, viruses, fungi and parasites lurking in the body, and then sends in its troops — white blood cells — to destroy the invaders and the tissues they infect.
Here are 11 surprising facts about the immune system.

PS: To Buy Fortifier Product Boost Your Immune System, Click Here. Please Not that the Product goes for N6,000.00 (Six Thousand Naira Only).

Some people have little to no immune system

The 1976 film, “The Boy in the Plastic Bubble,” depicts a person with a deficient immune system, who must live out his life in a completely sterile environment because his body is unable to fight infections. Though the story is fictional, the immune system disease — severe combined immunodeficiency (SCID), or “bubble boy disease” — is very real, occurring in about 1 in every 100,000 births.

Bone marrow transplants from a matching sibling donor used to be the only treatment available for patients with SCID, but gene therapy has also recently proved promising.

People long believed fluid imbalances caused diseases

The germ theory of disease, which correctly states that microorganisms cause some diseases, gained prominence in the 19th century. Before germ theory, humorism (or humoralism) dominated Western medical thinking for some 2,000 years.
The discredited theory proposed that the human body is composed of four liquid substances, or humours: blood, yellow bile, black bile and phlegm. A surplus or deficiency in one or more of these humours causes diseases and disabilities. Disease treatments — such as bloodletting — focused on attempting to restore fluid balance.

The earliest known reference to immunity goes back over two millennia

The first vaccine was developed in the late 18th century, but people recognized the importance of immunity long before that.

During the plague of Athens in 430 B.C., the Greeks realized that people who had previously survived smallpox didn’t contract the disease a second time. In fact, these survivors were often called upon to attend to those afflicted with smallpox, according to a 1998 article in the International Journal of Infectious Diseases.

In the 10th century, Chinese healers began blowing dried smallpox scabs into the noses of healthy patients, who then contracted a mild form of the disease — and the patients who recovered became immune to smallpox. This practice, which was called variolation or inoculation, spread to Europe and New England in the 1700s.

Disease symptoms are sometimes the result of your immune system doing its job

You often hear that bacteria, viruses and fungi are the cause of disease symptoms, but this is technically incorrect. Disease symptoms sometimes occur because your immune system is reacting to the microorganisms.

For example, take the common cold. Your immune system jumps into action when the rhinovirus invades the epithelial cells — cells that line the cavities in the body — in your upper respiratory tract. Immune system chemicals called histamines to dilate your blood vessels and increase their permeability, allowing proteins and white blood cells to reach the infected epithelial tissues. However, the inflammation of the blood vessels in your nasal cavity causes nasal congestion.

Additionally, you may get a runny nose because of the increased fluid leakage from your permeable capillaries, combined with an increased mucus production triggered by the histamines.

Your immune system may suffer from a lack of sleep

A healthy immune system is vital to warding off colds, influenza and other ailments. But research over the past few decades consistently shows that sleep deprivation depresses the immune system’s disease-fighting abilities, such as by decreasing the proliferation of cells called T-cells. Even a single night of poor sleep can impair the immune system by reducing the number of natural killer cells.

What’s more, a 2012 study in the journal SLEEP suggested that vaccines may even be less effective for people who sleep less than six hours a night, compared with people who get a full night’s rest, possibly because of the loss of sleep leads to a dampened immune system response.

Dairymaids helped spark the development of the first vaccine

In the 1700s, variolation had become standard practice in Western society. The technique did still sometimes kill people, but the fatality rate associated with variolation was 10 times lower than that associated with full-blown smallpox, according to a 2005 article in the journal Baylor University Medical Center Proceedings.

PS: To Buy Fortifier Product Boost Your Immune System, Click Here. Please Not that the Product goes for N6,000.00 (Six Thousand Naira Only).

As the century wore on, tales had started to spread that dairymaids couldn’t get smallpox if they previously suffered from cowpox. Moreover, the fatality rate of cowpox was lower than that of variolation.

This information led English physician Edward Jenner to hypothesize that cowpox protects against smallpox and that cowpox could be safely transmitted between people as a deliberate way to protect them against smallpox.

So in May 1796, Jenner pioneered the smallpox vaccine. He found a young dairymaid with fresh cowpox lesions on her hands and arms, took pus from the lesions and inoculated an 8-year-old boy. The child developed mild symptoms, including fever and loss of appetite, but he quickly recovered. A few months later, Jenner injected the boy with goo from a fresh smallpox lesion — the child developed no symptoms.

Autoimmune diseases affect mostly women

An autoimmune disease is a disorder where the body’s natural defences become hyperactive, attacking normal tissues as if they were foreign bodies. Examples of autoimmune diseases include rheumatoid arthritis, celiac disease and psoriasis.

But the disorders don’t affect men and women equally, according to a 2008 article in the American Journal of Pathology. Approximately 5 to 8 percent of the U.S. population has an autoimmune disease — about 78 percent of these people are women.

Gut bacteria are the key to a healthy immune system

The human body is home to trillions of bacteria, which outnumber our own cells 10 to 1. In the gastrointestinal tract, these microbes are often beneficial, helping with digestion and synthesizing vitamins B and K. But research has also shown that our gut bacteria help our immune system and keep us healthy in various ways.

For example, beneficial bacteria prevent pathogenic (disease-causing) bacteria from taking root in our epithelial and mucosal tissues. And these commensal bacteria also train the immune system to better distinguish between disease-causing pathogens and harmless antigens, which may help prevent the development of allergies.

Similarly, the “good” bacteria may influence the immune system’s sensitivity to antigens, potentially helping to prevent autoimmune diseases, conditions in which the immune system attacks the body’s own tissues.

The bacteria also produce useful antibodies and trigger the expression of intestinal proteins, which cause the immune system to repair internal injuries.

Sunlight has complex effects on the immune system

PS: To Buy Fortifier Product Boost Your Immune System, Click Here. Please Not that the Product goes for N6,000.00 (Six Thousand Naira Only).

For decades, scientists have known that exposure to sunlight — specifically ultraviolet (UV) radiation — can suppress the immune system’s response to bacterial, viral and fungal infections. To suppress the human immune system, it takes UVR doses that are only 30 to 50 percent of what’s required to cause barely-detectable sunburn, according to a 2010 article in the Journal of Investigative Dermatology.

At the same time, however, sunlight causes the body to produce vitamin D. A recent study in Nature Immunology suggested that T-cells don’t mobilize if they detect only small amounts of vitamin D in the bloodstream. Additionally, other research suggests vitamin D might induce the production of anti-microbial peptides in the skin — these compounds help defend the body against new infections.

White blood cells only make up a small percentage of your blood

The immune system is constantly at work to protect you from diseases and fight infections you already have, so you might expect that the system’s soldiers — the white blood cells — would make up a large portion of your blood.

But this is not the case. White blood cells account for only 1 percent of the cells in the 5 liters of blood in an adult’s body.
But don’t worry, there are more than enough white blood cells to get the job done: In each microliter of blood, you have between 5,000 and 10,000 white blood cells.

Fact Check Policy

12 Common Mistakes When Building An E-Commerce Website

2 Replies

In my previous articles, I have looked at some of the facts that you need to consider when it comes to website hosting. In this article, I want to look at some common mistakes when building an e-commerce website. Follow me as we are going to look at some of these mistakes in this article.

Now the mistakes…
#1 Ineffective search engine
One of the common mistakes that can be made when building an e-commerce website has to do with poor website navigation which can negatively affect user experience on the website. Most times, when websites categories are poorly arranged, it might lead to a situation where users find it difficult to find what they are looking for. This will negatively affect search engine ranking for such websites.

#2 Poor technical supports
At times, e-commerce website developers can also make the mistake of using technology that they will not be able to support. This might also affect the level of support that they can also provide for their users. When you are giving technical to your e-commerce website in-house, you have to make sure that you are using technology that is not difficult for you to support.

[embedyt] https://www.youtube.com/watch?v=Tz781265blA[/embedyt]

#3 Not suggesting related products
At times, one of the factors responsible for repeat purchases on e-commerce is when such websites have the capacity of suggesting related products. You have to make sure that the Algorithm used in the development of the website is able to suggest related products to users. This will increase the conversion rate on your website and boost the organization turnover at the end of the year.

#4 Complex checkout process
One of the major reasons for cart abandonment has to do with the complex checkout process. Most times, when it becomes so difficult for customers to pay for products or find products that they are looking for, they will definitely have no option other than to abandon the website and look for another website where they can easily find the product that they are looking. This might force them to abandon product(s) that they are planning to purchase on your website.

#5 Lazy loading
Also, it is a well-known fact that an average web surfer is impatient when it comes to website loading time. Some have argued that a good website should load in five seconds. Therefore, no matter how heavy a website is, you have to make sure that your website loads on time. This will definitely increase the conversion rate on the website.

#6 Poor categorization
Another mistake that can be made when it comes to e-commerce website development has to do with a poor categorization of your website. At times, when products are not properly grouped on a website, it may lead to a situation where some products are not discovered. You have to make sure that products are properly grouped so as to increase the conversion rate on your website.

#7 Non-compatibility
In one of my articles where I talked about website testing, I actually mentioned it that you should try and open your website from all available browsers and make sure that they are loading properly. You should also pay attention to how your website loads on mobile phones. This will help you to increase users experience most especially for mobile users.

#8 Un-enlargeable image
Also, the use of small images is good for websites and e-commerce websites. You need to be conscious of the type of image that you are using on your website. You have to make use of small images that can be enlarged so that users can be able to see all the visible features of your products before they actually purchase that product.

#9 Inconsistent product information
Also, you should understand that one of the reasons why users abandon carts is due to incomplete and inconsistent product information. If users are not able to get all the required information that they need in order to decide on whether to purchase a product or not, they might be forced to abandon that product. You need to make sure that information is short, simple and complete.

#10 Un-highlighted benefits
Also, one of the other reasons why people abandon carts on e-commerce is when the website owner fails to highlight some of the benefits of buying that product. You have to state the benefits that your customers stand to get when they purchase that product from you. If some of these benefits are not highlighted, it may force your customers to abandon their carts.

#11 No visible contacts
Another, mistake that is common to e-commerce website owners is when the contact details of the owners are hidden from users. Your users are more interested in what happens when there are issues with the products that they are purchasing from you. If users are not convinced about your identity and your genuineness, they might be forced to restrict you from transacting business with you.

#12 Clumsy pages
Also, when it happens that you did not create a separate page for each of the products that you are selling, you may be missing out on customers. You need to ensure that each product has a page. The Page should also explain all that customers have to know about that particular product. This will sustain customers’ interest in your products and services.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained includes staffs of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

Fact Check Policy

7 Amazing Advantages Of Google Reviews Widget

Leave a reply

Do you remember the last time you wanted to try something new, and you did not check its reviews on Google before going for it? That’s the kind of impact Google reviews have on us.
We could be trying out a new salon, a new restaurant, or just the around the corner AC service person; checking out the Google reviews has become a part of our lifestyle.

As a brand, it becomes crucial to have a good amount of Google reviews so that potential customers would choose you over your competitors. But if you want to stand out in this competitive world, embedding Google reviews to your website has to be the best strategy!
Want to know how? Let’s see some of its advantages.

#1 Build Social Proof

The idea of social proof is a basic online user behaviour where people copy others’ actions. When a person sees a group of people doing something in the digital space, they would do it too. It’s almost like following the herd.

Something similar happens with the Google review widget. When you embed the Google review widget on your website, and your customers see that you are giving importance to your customers’ views by giving them a place on your website, they feel like giving a review for you too.
It helps you generate more Google reviews for your website, creating better social proof possibilities.

[embedyt] https://www.youtube.com/watch?v=rmVXEw_R0LE[/embedyt]

#2 Build Brand Trust

Google reviews widget allows you to embed all your Google reviews on your website. By doing so, you make them accessible to the visitors bringing authenticity and transparency to your website.
While your visitors explore your website, the Google reviews act like the perfect trust-building factor so that they don’t feel hesitant before investing in your brand.

Not just that, these Google reviews give them a better perception about your brand and spend more time on your website, as they find it worth spending time on.

#3 Create Brand Awareness

Reviews are presented online to create more brand awareness and reach as compared to other marketing strategies. When you get more reviews from your consumers, their other connection learns about your brand, which increases your reach.

Embedding Google reviews widget on the website boosts your website traffic. Positive reviews and feedback enable you to earn consumers’ trust and create brand awareness.

#4 Enhance Conversion Rate

As an e-commerce brand, boosting conversion rates is the number one priority. If we talk about it from a consumers’ perspective, then hundreds of e-commerce brands have risen, so it has become difficult to choose, as the number of frauds is rising too.

In that case, consumers seek reviews before making any purchase decisions online. When you embed the Google Reviews widget on your website, it gives your website visitors a reliable source right where they are, eliminating their review-searching process.

It enables your potential customers to make confident purchase decisions. It also boosts your conversion rates and encourages them to make more purchases with you, and write a positive google review for your brand.

#5 Improve SEO Ranking

Google reviews play a crucial role in SEO ranking. Your ranking might get affected, depending upon the number of searches and the consumers’ purchases.
Embedding Google reviews widget on the website becomes a positive decision factor for your visitors, boosting your conversion rates.

Search engines like Google rank a website higher, based on the maximum searches, good reviews, and receiving constant visits by the users with higher engagement. That’s how you gain a higher SEO ranking with the Google reviews widget on your website.

#6 The Impact Of Negative Reviews

Statistics show that when consumers want to see the real picture of a brand, they would usually check out the ones with 3.5 ratings or negative reviews. As a brand, it is important to address the negative and average reviews as much as you focus on the positive ones.

When you ignore the negative Google reviews, it shows an ignorant image. When you reply to a negative Google review and resolve the problem if the customer has mentioned any, it gives a mature image to your brand.

Display a blend of all your reviews with the Google review widget as it will build authenticity and make your website a reliable source for the consumers.

#7 Strengthen Customer Loyalty

Internet users love it when they are heard, and their views are given value. When you embed the Google reviews given by your customers on your website as a Google review widget, and they come across it, they feel important.

They realize how important their views are for you, and they start liking your brand more than other brands. They also tell their friends and family about you, making them your loyal customers.
Customer loyalty ensures that each time the loyal customers look for a product similar to your products, they will always choose your brand.

Let’s Call It A Wrap!

Now that we have reached the end of this blog, we hope that you know the importance of the Google review widget. Also, the amazing advantages it brings in if you embed it on your website.
So? What are you waiting for? Collect all those Google reviews and embed them on your website as a Google review widget and avail all the above-mentioned advantages.

3 Best Marketing Practices to Make your Target Audience Familiarize with your App

Social media apps are considered one of the best ways to get the attention of your target audience. Businesses need to think about making use strides, and there is nothing better than making a mobile app work for you. But there are second factors that need to be considered for making it work. And that is why businesses must know about the following process before launching their website.
The process that I am about to discuss is all about using the best marketing practices and strategies to make your app work big time. And your intended target audience is aware that your app is also available on Google Play and the App Store.

#1 Teaser Campaign

This is how it all starts. Envision what you can offer to your target audience regarding a teaser campaign that can get their interest. You can provide two-three teaser campaigns or even more, and it all depends upon the nature of the app and your target audience. You can start the teaser campaign several months ago, some weeks ago or just a few days. Again, it all depends on your marketing plan and how you want to make it work.
The timing of the teaser campaign can also work for you and can be critical in some cases. For example, think about what you can achieve with a marketing campaign to introduce a fizzy drink in the UAE? The timing of the launch must be during the summer months so that it can entice the target audience to no end. And in this case, a long teaser campaign of several months will not be feasible. Most people will not remember your campaign as it is more suited for new software. or the launch of a new business.

#2 Consistency in Design

This is one of the biggest mistakes that designers and even app developers commit. And the reason is that the business owners try to be different in their approach when it comes to the design of the map. In their bid to develop a unique design, they shed consistency and come up with an app that looks different on every screen and menu option. This can be disastrous for the design as consistency is the key to success.
The colour of your app, design and most importantly, the theme should be consistent across the app. Do not try to overdo things and some aspects need to be considered as it is. Do not commit mistakes that can run your app completely. Instead, it is always a good idea to consult a reputed mobile app development company UAE that can offer you great support and guide you.

#3 Marketing

Finally, when it comes to marketing, this is where you have to be on your toes. After all the hard work and spending a fortune on getting the app, all your efforts will go in vain if you fall behind here. Marketing an app is unlike any other product or service because initially, you have to optimize it on the Google Play and App Store. If your target audience is not familiar with your app, there is no way that you can expect a large number of people to use your app.

The use of social media platforms and apps is an excellent way to do that. While paid advertising on this medium will give you results very quickly, this can be pretty expensive for small businesses and startups. That is why you can use the communities and different pages on Facebook and Twitter to promote your app.

You can also use WhatsApp in other messaging apps to your advantage by sending bulk messages. But again, do not go overboard, as these messages can easily be termed spam. Give it your all to make things in your favour.

Over To You

Do you have any experience marketing your app after coming up with a great product? Please share it with the other readers of this blog. You can also ask any question or offer your valuable feedback by using the comments section below.

Fact Check Policy

15 Guidelines For Creating Effective Web Content

Leave a reply

In my previous articles, I have talked about some of the factors that you need to consider when you have to host your website. I have also talked about some of the elements of a good web design. In this article, I would like to talk about fifteen guidelines for creating effective web content. Follow me as we are going to look at that in this article.

Here are the guidelines…

#1 Clear and simple language

When you are writing your content for publishing, you have to make sure that you are writing in a simple and clear language. You should avoid the use of ambiguous words that will make it difficult for your user to understand the message that you are trying to pass across. You need to ensure that you also make use of short sentences when you need to write your article.

#2 One paragraph. One idea

Also, when you are writing your content, please you need to ensure that your ideas are not jammed together. You need to make sure that it is only one idea that is been discussed in one paragraph. This will ensure that the whole concept sank into the mind of your audience. Doing this will prove to your reader that you know what you are talking about. It will allow them to stay longer on your website.

#3 Descriptive subheadings

Also, if you want to write great online content, you need to adopt the use of descriptive subheadings that tells your users what a particular paragraph is talking about. This will enable the spiders to know what a particular paragraph is talking about. But you have to really indicate it that it is a subheading by using H2 or H3 headers.

[embedyt] https://www.youtube.com/watch?v=06jf_fh3JVs[/embedyt]

#4 Highlight important words

In addition, if you are creating great web content for your website, you need to ensure that important words are highlighted and bolded so that users can reckon with those words. This will allow your users to know the key takeaway from a particular article. It will also allow the major points of a particular article to sink in the mind of your audience.

#5 Use Descriptive link text

Also, when you are trying to create online web content, you need to include links that relate to your previous articles. It is also ideal for you to link to articles that are outside your blog or website. Those links should be descriptive enough and they should be linked to articles that are similar to what is highlighted. This will help Spiders to understand your blog better. It will also reduce bounce on your website.

#6 Left Align Text

By and large, when you are writing your content, you need to ensure that your articles are aligned from the left to the right side. That seems to be the normal way for most languages. This also goes with the natural eye movement when people are reading content on websites. This will definitely assist spiders in understanding your content better.

#7 Visual alignment

Also, when you are creating your web content, you need to ensure that graphics are added in order to drive home your points. Adding graphics will also assist in conveying the messages that you are trying to pass across to your target audience but you need to ensure that the texts and the graphics work together. The two must be conveying the same message.

#8 Proper structure element

Also, when you are presenting your online content, you need to make sure that you are using a document structure that will make your article easier to understand. You need to make sure that the paragraphs are well arranged so that it will be easy for your users to follow your article.

#9 Use natural-sounding language

Also, when you are creating your online content, you need to make use of a natural-sounding language. You must write the content as if you are explaining to someone that already knows nothing about the topic being discussed. You must be persuasive enough when you are trying to present the idea to your target audience.

#10 Be direct with the audience

Also, when it comes to creating great content, you need to be direct with your audience. There is no need for you to cajole your audience. You need to try as much as possible to let them know that you understand their problem and you have what it takes to solve their problem. You must be able to convince your audience that you are an authority when it comes to resolving issues that have to do with your customers.

#11 Creating Tables

Also, as far as your customers and readers are concerned, you need to create tables that transform with different browsers. I have said it one of my articles that you should be mindful of using tables. You need to make sure that your tables are browser responsive. It should remain intact when that table is opened from different browsers.

#12 User interface

Also, you have to ensure that the user interfaces are accessible. When you are creating content, you need to make sure that your tabs and other elements that you need to access when you are on that particular page. If it is a website that people have to make payments to, you need to ensure that the payment buttons are available even on mobile phones.

#13 Page activation

Also, you need to make sure that you design device-independent page elements that can be activated through a variety of input devices. You can design your website to open different pages or contents based on the type of device that the user is using to access the content.

#14 Temporary accessibility solutions

Also, when it comes to accessibility and the design of your content, you need to make sure that you create temporary accessibility solutions for your content. That means, if it happens that the main content that the user is trying to access is not available, there should be a particular content that will be made available to users while they are waiting for the actual content to open.

#15 Contextual information

Also, you need to include contextual information that will allow your users to understand your content better. You should not present your content as if you are writing in parables. You need to ensure that you include examples and illustrations that will allow your readers to understand your content better.

11 Guidelines For Designing A Good Website

In my previous articles, I have looked at some of the facts that you need to consider when you are choosing a web hosting site. In this article, I want to talk about some of the guidelines for designing a good website. Follow me as we are going to look at that together in this article.

Now the guidelines….

#1 Reputable websites

When it comes to designing a good website, you need to take time to examine other reputable websites and see what they are doing better. It is just like the saying that if you want to be successful in any area, you need to have a mentor. So also, if you want to have a good website design, you need to take time to study other reputable websites and emulate what they are doing.

#2 Attractive home page

One of the factors that you need to consider when it comes to building a reputable website is that you need to have an attractive Home page. You need to understand that most of the traffics that are coming to your website will be coming to your Home Page. If your Home page is disorganized, it is unlikely that the visitors will take time to check what you have on other pages.

#3 Appropriate colours

At times, when you have a colour riot website, you are going to blur the eyes of your readers. In order to drive traffic to your website and sustain your readers, you need to make sure that you have a colourful website. You need to ensure that you choose colours that complement your brand. Don’t just use colours that do not add up when you are creating a website.

#4 Necessary information

Also, you need to make sure that all the necessary information that you need to convince your audience to buy your product is placed on your Home Page. Just like I said, most of the readers will not go beyond your Home Page, That is why you need to ensure that your Home Page contains as much meaningful content as possible.

#5 Division

Also, when it comes to the arrangement of contents on your website, you need to divide the content into categories and subcategories. You need to ensure that it is very easy for your users to find what they are looking for. This will ensure that your customers are not distracted. They should be able to locate what they are looking for.

#6 Informative description

Also, when it comes to marketing your products and services, you need to add short and descriptive information about the products and services that you are trying to sell to your target audience. The information must not be too long in order not to bore your audience. Just put enough information that the prospect needs in order to decide whether they needed that product or not.

#7 Easy navigation

There is a need for you to provide easy navigation on your website. You need to divide your product into categories and subcategories. You also need to provide a search box that will allow your prospect to search for products that are not covered in your categories and subcategories. This will allow your readers to quickly locate products and services that they are looking for.

#8 Keep things simple

Also, when you are designing a great website, it is not about how sophisticated your website is, you need to learn to keep things simple. It is not able how colourful a website is, you have to try as much as possible to ensure that the website is useful. Once a website is useful and can provide what users are looking for, you can be sure that they will stick longer on that particular website.

#9 Small and simple graphics

Also, you need to make sure that you are using small and simple graphics. When the images on your website are too big then it will slow down the loading time of your website. Please make sure that you reduce the size of the images. This will allow having a compatible website that will load well across different browsers.

#10 Avoid unnecessary features

Also, when it comes to designing a website, the design of a website is not a moment for you to show that you are skilful in website design, you need to make sure that you only add features and plugins that are needed to perform functions on the website. Please do not add any skills.

10 Advantages Of Content Management System

When blogging started, it was difficult for many to blog because you need to have a working knowledge of HTML and other programming languages before you can code. That has become a thing of the past with the advent of WordPress and Blogger and other content management applications. In this article, I want to talk about some of the advantages of a Content Management System. Follow me as we are going to look at that in this article.

What is Content Management System…

A content management system is a system that is used to manage the content of a website. This is defined as the process of moving the web content to all phases onto the production site. To effectively use a content management system, we need to make use of Content Management Applications.

Content Management Application

Content Management Applications allows the content manager or author, who may not know HTML to manage the creation, modification and removal of the content from a website without the expertise of a webmaster.

Content Delivery Application

Content Delivery Application uses Content Management Application information and compiles that information for updating the website.

Also, you need to know that Content Management System can also provide tools for one to one marketing. They will allow the content developers to use tools that are available in the application to reach out to prospective customers with products and services that are likely to be interested in.

#1 Small commitment

I don’t know if you have ever created a website? I need to ask how long it takes you to develop that website or post. If you check a singular post on the website and you try to look at the programming version of that post, then you will appreciate what WordPress has done for you. I have seen a time that I have spent less than 45minutes creating a post. If I have had to write those posts in HTML, I would have spent several days creating those posts. It is content management that makes it easier.

#2 Contribution

Also, Content Management System also provides simple desktop tools that allow more people to contribute to your content. With just clicking a few buttons, it is now relatively easy for more authors to contribute to your website. It is also very easy for your users to share your content. There is also a provision of tools that allow enthusiastic readers to share your content as well.

#3 Well defined approval process

Also, content management systems and applications always have a well-defined approval process for content. It is not all contents that are posted automatically. You can define and dictate what happens to each of the contents that you have posted on your website.

#4 Large contributors

There are times that you may have many authors contributing to a blog or website. Without a Content Management System, it will be difficult to manage those content effectively. A good content management system will allow you to manage content from multiple authors such that the editing of content from a particular author will not affect other blog authors.

#5 Blog look

Also, a content management system and application will allow you to change the look and feel of a website at once without having to go from one page to another page. This will allow to collectively add new features to the design of a website through the use of plugins and other elements without going to the source code of the website.

#6 Consistent feel

As your blog or website grows, there are some elements on the websites that you will have to adjust in order to continue to meet the need of your growing audience. Having a good Content Management System at your disposal will allow you to have a look and feel on the website that is consistent with the brand image of the entire enterprise. This will allow you to maintain your brand reputation without breaking the bank.

#7 User experience

Due to the formidable marketing tools that come with the content management system, you will be able to gauge your user experience and determine how users will react to any of the changes that you are trying to make on your website. It will allow you to change one element at a time and determine how that change(s) will affect your users. This will help you to determine whether such changes should be made permanent or not.

#8 Reusability

Also, CMS will also contribute to content reusability. It will really assist the website owner to use old content for present-day marketing efforts. Let’s say that scenario has changed after you last used that content, CMS will allow you to re-use and edit that content in order to direct them towards new marketing goals.

Fact Check Policy

Content Engineering: The Major Benefits (+Examples)

Leave a reply

In my previous article, I looked at some of the ways that you can develop effective content. In this article, I want to look at some of the benefits of content engineering to content developers. Follow me as we are going to be considering this in this article.

What is content engineering?

Content Engineering refers to the issues related to the use of content in a computer-facilitated environment. This talks about how content are researched and created as well as how users are expected to make use of content that is been produced. This will ensure that the writer or organization is able to produce content that will convert their prospects.

Content engineering always involves:

#1 Content production

This has to do with how the entire content is being published, It also involves how you research your content, gather opinions and write your content. Most times, you will need to involve several departments, most especially those that relate directly to customers and prospects in order to create contents that will convert your prospects to customers.

#2 Content management

Content management highlight how you can produce content, edit content or delete content. It will also highlight those that are empowered to edit and delete content. This will ensure that every individual that needs to manage controls is given the necessary privileges in order to achieve their goals.

#3 Content modelling

Another aspect of content engineering is content modelling. Content modelling will assist you in designing content in such a way that it will be of interest to your target audience. Before you can do this successfully, you need to really understand your target audience. This will allow you to put them into consideration when you are designing your content. When you are doing this, you are going to create content that will wow your target audience.

#4 Content conversion

This has to do with the process of designing content that can convert your target audience. It allows you to consider all the elements that a landing page should have. This will allow you to design content that can properly project your products and services to your target audience. This will definitely increase the conversion rate of your products and services.

#5 Content use

Content engineering also has to do with content use. It has to take into consideration those that will be using the content generally. It must also consider what your target audience is looking for in your content. This will allow you to put all resources into use in order to ensure that your content meets the need of your target audience. This is very essential in order to increase the conversion rate for your products and services.

#6 Content Repurposing

Another aspect of content engineering has to do with content repurposing. This happens when you need to pick up content that is written by others and use it for another purpose entirely. This will allow you to pick up content that is written by others, add your own input and share such content with your target audience. This can also help you in converting prospects to customers.

Now the benefits…

#1 Reducing production costs

First and foremost, content engineering can help with the reduction of production costs by helping with marketing research. If you identify your target audience, you may spend less trying to convince them to buy your product. This will also assist in reducing wastage that comes with trying to convince prospects that are not part of your target audience.

#2 Getting feedback

If you plan your content strategy well, you will be able to get reactions and feedback after you might have published your content. This will allow you to come up with Key Performance Indicators that will help you to determine whether you are achieving your goals or not. This will allow you to make the necessary adjustments so that you can achieve your content marketing goals.

5 Major Considerations In Web Content Writing

In my previous article, I have talked about some of the elements of good content. In this article, I want to look at some of the major considerations when you are engaging in web content writing as a Blogger or web content developer. Follow me as we are going to look at that in this article.

#1 Readability

The very first thing that you need to consider when it comes to web content writing is that your content must be readable. When it comes to readability it does not really have to do with grammatical errors and blunders. Although it is not good to present content that has grammatical errors to your reader. But if you want your content to be readable, you must learn to write in short sentences. You also have to avoid writing long paragraphs. Learn to write in simple sentences and readers will stay longer on your website.

#2 Simple

In order to lay emphasis on what I have said earlier when you are presenting your article, You need to make sure that your content is very simple. You need to write in short paragraphs and simple English. Please note that your mobile readers must not scroll down before they can see the beginning and end of your paragraph.

Also, the fact that we said your content must be simple does not mean that you should not research your topic. You need to take time to learn more about the topic. Try and understand what others have written about the topic. It is always better to come up with another perspective on the topic when you want to drive traffic to your website. It is good at times to be controversial.

#3 Effective

Also, you need to understand that good content must be effective. What do we mean by the effectiveness of content? It means that your content must achieve the exact purpose that you want the content to achieve. All content must have a Call To Action. You also need to understand that the Call to Action must be clear and visible to your audience. If your audience does not understand the action that you want them to take after reading your content, then you have not written good content.

#4 Understandable

It is also important that your content adds to the body of knowledge. When you are writing your content, you need to make your presentation in such a way that your readers understand your point of view. It is not good for your readers to be confused further after reading your content. That is why you as a person must have an in-depth knowledge of a topic before you start writing.

#5 Identifiable to the reader

It is also important that your content is identifiable to the reader. That means your readers must be able to associate with your content. Your content has to address their concern. It must answer the questions that your readers have been asking. This is the reading of why you have to identify your audience personae. You need to know what they are looking for in your content and make sure that your content addresses their concern.

Please note that your content can be in form of text, articles, PDFs, Press Releases, news, videos, and banners among others.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We would appreciate it if you can drop your comment. Thanks in anticipation.

Fact Check Policy

Exposed: Top 7 Facebook Feed Shopify Apps

Leave a reply

Since its launch, Facebook has been the most talked-about social media platform. For a simple reason: it provides various mediums to its users to express themselves. Even businesses leverage the variation of content as embed these posts on their Shopify websites by using Facebook Feed Shopify apps.

These apps sync Facebook with the stores and display Facebook feeds on the Shopify store, making the website attractive and pleasing to the eyes. These apps not only enhance the beauty of your website but also provide a great boost to your business.

Shopify has over 4000 apps in their App Stores, and for your convenience, we searched for the best Shopify Facebook feed apps available on the App Stores and based on features, uses, and pricing, we have prepared this list of 7 best Facebook Feed Shopify apps that stand tall on all the parameters.

7 Best Facebook Feed apps for Shopify

Facebook Feeds by Tagembed

Facebook Feeds app by Tagembed is an outstanding Shopify Facebook Feed app. It is quick, responsive and cost-effective. In addition, it is easy to use and install and does not require any coding skills or knowledge while operating. It is a great app that helps you to aggregate content from all social media platforms such as Instagram, Facebook, Twitter, YouTube, etc related to your business and displays them beautifully on the Shopify store. It is compatible with 15+ other social media platforms, which means you can use it to collect feeds and posts from various other social media platforms.

With such fierce competition in the market, it becomes essential for businesses to enhance the appeal of their website to attract visitors. The customization features help you to achieve this feat, as the app allows the user to change the font size, font style, background colour, etc., of the feed and match it with the website’s style. A good-looking website creates a great impact, as it generates a positive impression on the visitors, and which eventually sparks interest in visitors’ minds. CTA has its own importance in the e-commerce industry and if you want to increase conversions on the website then a good looking CTA is a must to have. Tagembed Facebook feed Shopify app allows you to create customized CTA on your all feeds with the product URL directly.

As we know, Facebook provides complete freedom to its users to express themselves. While many people positively utilize this freedom, at the same time, there are some portion of people who misuse this freedom and post abusive and spam posts related to a particular brand. And it might concern you that posts with obscure content might get a feature while displaying the feed, right? Don’t worry, the app has the solution to that as well, it provides a moderation feature where you can monitor the feed and filter out all spam and unwanted content, you can even automate the process with a profanity filter.

The profanity filter automatically blocks the content containing mention words. Moreover, if there are posts on any Facebook page or account that you don’t want to display on the website, the app blocks them as well. It is considered as Best app to embed Facebook reviews widget on website

Flexify: Facebook Product Feed by Flexify AG

This is another useful app, as it allows you to sync the Facebook Product Catalog with your Shopify. In addition, it helps to generate creative sales advertisements for your products. In today’s world, where brands spend huge amounts on their advertising to stay relevant in this competitive market, Flexify can easily fit your budget and provide effective results.

Moreover, the feeds are responsive, which means it doesn’t matter if your visitor is using any mobile, tablet or PC, the charm of your feed remains the same. You don’t have to make adjustments and edits to the feed according to different screen sizes.

Facebook Feed by Littledata

Moving from one amazing Facebook product feed solution to another, after all, the business eventually relies on advertising and sales for its survival.

Facebook Feed Shopify app by Littledata provides a smooth synchronization between your Facebook Product Catalog and Shopify and also amplify product images and descriptions.

It allows you to display up to 500 products for free, while the Pro plan displays Unlimited products on the Shopify website. In addition, the app beautifies the website as it automatically resizes images for optimized Facebook Ads. Considering the pricing and features, it is one of the most amazing apps on the Shopify App Store.

Facebook Feed by Elfsight

Elfsight is one of the popular social media aggregators that helps users collect social media content from various social media platforms and displays them beautifully on the website. In addition, it provides a dedicated Shopify Facebook feed app under the name of – Facebook feed.

If you run a business page on Facebook, this is a useful tool, as it allows the user to integrate a business page on the Shopify website.

Through this integration, you can display the posts on your page on your Shopify stores. Moreover, as you add content on your Facebook page, the app automatically showcases it on your website; there is no need to refresh the feed manually or hire any specialist for the operations.

Awesome Facebook Product Feed by Awesome Store Apps

This is one of the most useful tools in the Shopify App stores, as it helps businesses to generate revenues. It automatically builds the product feed and automates the process.

Occasionally, merchants face the problem due to language barriers, the app solves this problem as allows users to choose a multi-language feature. Moreover, it even supports the multi-currency feature. You can integrate it with Facebook Ads.

Facebook Feed & Google Feed by Fast Simon, Inc.

Occasionally visitors face difficulties as eStores display out-of-stock products. The app helps to solve this problem as it provides real-time updates for inventory and prices. In addition, the app harnesses machine learning and AI to create product variant feeds from Facebook Shop. Other than Facebook, it is compatible with Google, Pinterest product feeds, and Bing Ads.

Facebook Channel by Shopify

Facebook Channel by Shopify allows you to manage all your Facebook accounts and products in one place. Once you connect your account, all your Shopify products will sync to your catalogue on Facebook. Other than Facebook, the app is also compatible with Instagram.

Summing It Up

Facebook is a powerful social media platform. And by integrating it with Shopify, you can create wonders for your business. As we all know, Shopify provides great support to its users by providing very useful apps that only help the business to boost their reach but also helps them to generate revenue. The tools mentioned above allow you smooth integration with Facebook and offer great features that give you an edge over your competitors.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on individual and corporate level, I will be very glad to do that I have trainned several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trainned includes staffs of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

Fact Check Policy

4 Major Importance Of Web Content To Websites

4 Replies

When I first started out as a Blogger, one of the slang that is very common is: Content is king. The great Bloggers of then will continue to hammer it that content remains the most important thing when you want to make it in Blogger. I also want to agree that most of the people that actually abandoned their blogs had problems with content and monetization. In this article, I want to look at four major importance of web content to bloggers, Developers and content creators. Follow me as we are going to look at this together in this article.

What a Web content is…

Web content is the information about a product or service that makes up a website. They are articles, texts, graphics and videos that can be found on a website that explains more about particular products or services.

Please note that text-based information is always the main content that explores all the features/ solutions associated with a particular product or service on a website. Most content developers that want to sell products and services will always adopt the use of text-based content. Although attention is now drifting towards video content as a means of engaging those who might be interested in what the website has to offer.

You should also understand that content can come in different forms such as words, pictures, videos, images, sound and animation among others.

Importance of web content…

#1 Conversion

Content is the information that an organization provides about its products and related offers to the visitors for making online purchases and orders. Most times, apart from a referral, it is the content that the users found about a particular product they are looking for that will determine whether they are going to purchase that product or not. Therefore, the content that you have presented to your users who visit your website will assist in convincing them to purchase your product or services. It will also enumerate some of the reasons why your website is the best place to purchase such products or services.

#2 Attraction

Also, when you have a blog associated with your website or you are the type that likes to provide answers to questions that users might want to ask about products and services that you will have to offer, you will observe that you will start getting traffic from search engines. When users have questions, they will always think of search engines as the best place where their questions can be answered. If you can develop content on your website by providing answers. You will observe that you will start getting organic traffic to your website.

#3 Ranking

Also, you need to understand that good content is one of the essential factors when you want to rank higher on search engines. I have said it in one of my articles that the number of contents that you have posted on your blog or website will determine the amount of traffic you will be getting from search engines. If you are the type that always posts content regularly, you will observe that you will start getting more content from search engines.

#4 Adverts and Marketing

When you have attractive content on your website or blog, it will attract advertisers and other marketers to your website. If marketers and advertisers observe that more people are coming to read your posts, they will definitely approach you for an advertising opportunity. Also, when you also want to advertise your products and services in the future, the content that you have on your website will determine the direction in which you are going to go in order to attract your target audience.

7 Components Of Information Architecture

In my previous article, I have looked at some of the elements of content writing that you should be aware of. In this article, I want to talk about something different. I want to talk about all that you need to know about components of information architecture for content writers. Follow me as we are going to look at that in this article.

What is information architecture…

Information Architecture can be seen as a method of developing a plan and structure for the information that the website will contain. This allows you to plan how you are going to manage content on your website as well as the arrangement of the contents in such a way that users can find what they are looking for on such a website. Please note that the information architecture will allow you to understand how you are going to label and index a website. This will determine the exact locations where contents will be placed on your website.

Information architecture for a website can allow you to take three main decisions…

#1 Accommodating future growth

The very first thing that information architecture will allow you to do is that it will allow you to plan for the future of your blog or website. It will allow you to determine the resources that you need in order to accommodate the future growth of your website. Just imagine when Facebook or Twitter started, I do not want to believe that they started the way I started my blog. The reason is that they have a future goal that is bigger than mine. Zuckerberg was building a platform that is expected to accommodate people from across the globe. Therefore, they are busy investing in Data Centres to accommodate those contents.

#2 Website structure

Also, it will also allow you to make decisions about your website structures for the website. It will require you to sit down and determine the type of content that you will be pasting on your website. You need to decide whether your website will contain texts or videos or a combination of both.

You need to understand that when you are uploading direct videos on your website, it will occupy more space and it will be more expensive to sustain such if you do not have the required capital to sustain it. That is why you need to plan it well so that you do not start a project that you cannot finish.

#3 Type of content

When it comes to information architecture, you need to decide on the type of content that you want to host on your website. Just like I said earlier, the type of content that you desire to place on your website will determine how your content will be structured. At times, this will also determine where your content will be hosted.

Now the components…

#1 The sitemap

First and foremost, you have to determine the sitemap of your contents. This is one of the elements that will determine how the entire content will be arranged. The sitemap is a high-level diagram that shows the hierarchy of your website. Also, the sitemap has the ability to assist both humans and spiders to navigate your website and understand it better.

#2 Annotated Page Layouts

These are used to provide website directions for the website designer who uses a page layout for the website. This will determine where the Pages and Tabs are placed on your website so that users can easily find what they are looking for on your website.

#3 Content matrixes

This counts the number of pages in the system and also identify the web page content. This shows how the contents are arranged and linked together so that users can easily find what they are looking for on your website.

#4 Page Templates

The page element is one of the important components of information architecture for a website. It defines the layout of common page elements. The Page template will show determine where vital content will appear on a website.

#5 Personae

The information architecture of a website will always make use of a user personae when the structure is being determined. This will assist the Website Developer to determine user accessibility. It will help to determine whether important information is easy to locate on a website or not. At times, some of them go as far as conducting dummy signup so as to understand the challenges users can face when they are signing up on the website.

#6 Storyboards

It is also possible at times that Website Developers will adopt the use of storyboards when they are creating websites. Storyboards can allow the website developer to create 3D Stories that will walk users through the entire workings of the website. This will allow them to make their own inputs so that the entire process can satisfy all stakeholders at the end of the exercise.

#7 Prototypes

These are the models of the systems which brings information architecture to life. Most times, you may have an imaginary website or real website that you are following in order to create your own ideal website. This will give you something to work with so that you will have a perfect website at the end of the whole process. Please note that the prototype will remain the minimum standard expected for the website. You will not want to create anything that falls below the standard you have chosen. It can only get better.

Fact Check Policy

Action Point

PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that I have trainned several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trainned includes staffs of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

Fact Check Policy

9 Checklists To Find A Good Web Hosting Company

Leave a reply

In my previous article, I talked about some of the reasons why you should consider hosting instead of buying a Server on your own. In this article, I want to look at some of the checklists that you should consider for a good web hosting company. Follow me as we are going to look at that together in this article.

#1 Tech Support

I remember a particular hosting where I once hosted my blog. This particular night I was having an issue and I need to contact support to resolve some issues on my behalf. The guy on duty that night has to confess that he was the only one on duty and he was not able to assist me. Believe me, I have to jettison that hosting company.

When you have to choose any hosting company to host your blog or your website, you need to make sure that such an organization have good email or chat support. This is important for you most importantly when you are a novice. You will not want to go through that stress of resolving issues on your own. It can be very frustrating.

#2 Storage space

Another factor that you need to consider is the storage space that they are providing for you. This is one common mistake that we are always making as bloggers and website owners. You will not want to be told that you need to buy more space when you have not even had much stored on your hosting account.

The different hosting companies have different Storage spaces for different packages. You need to be sure that you are comfortable with the storage space before you proceed with your payment.

#3 Email Accounts

Another factor that you need to consider when you are choosing your hosting company is the number of email accounts that you can have on a single account. At times, this will be based on the type of package that you choose with the hosting company. You need to make sure that you made an enquiry before you proceed with making payment for the hosting.

#4 FTP Access

Also, when you need to choose a good hosting company to transact business with, you need to make sure that your hosting company have the option of providing FTP access for users who might want to access your website. File Transfer Protocol can allow third parties to access your website without giving them access to your main server. It is not good to go for a hosting company that could not provide FTP access for those that would like to access your website for special assignments.

#5 Secure data transfer

Another important requirement for a good hosting company has to do with the secure transfer of data from one end to another. If for example. You are setting up an e-commerce website on your server, your customers will not want a situation where your password and other Personal Identifiable Information are compromised. They will want a secured communication from one end to another. You have to have a commitment from your hosting company that your customer data will not be compromised.

#6 Bandwidth

In computing, bandwidth is the maximum rate of data transfer across a given path. Bandwidth may be characterized as network bandwidth, data bandwidth, or digital bandwidth. You need to check the rate at which data are allowed to be transferred by the hosting company. This will determine the speed of your website. I believe you know that website speed is very critical to SEO.

#7 Dependability and backup

When you need to host your blog or website, you need to make sure you have done your research very well before you choose any hosting site. You have to check out their client testimonial and vet what their previous customers have said about them.

You need to find out whether they have a system of data backup that saved the data of their customers in case of any unforeseen circumstances before you will choose them for your online business. This is very important to avoid stories that touch the heart.

#8 Reputation

There is a need for you to also check the reputation of the hosting company. You need to find out how long they have been in business as well as the quality of their resource personnel among others. This will help to determine whether you can actually rely on them for your online business. If they have a track record of excellent customer service and online support. That means you can trust them to provide excellent service for your hosting needs.

#9 Price

Also, when it comes to hosting your website, there is a need for you to cut your cloth according to your cloth. Hosting is something that you need to be able to sustain on a yearly basis. You should not choose a hosting platform that you will not be able to pay for at the end of the first year. You need to look at the feasibility of paying for hosting for a long time. If you know that payment will be a problem, it is advisable for you to start with a free hosting service such as Blogger or wordpress.com.

10 Reasons Why You Should Avoid Free Hosting

It is very common to human nature to like free things. I know it is very possible that you as a person like free things but when it comes to hosting your domain, you need to avoid hosting your site on a free hosting site. In this article, I want to talk about ten good reasons why you should avoid free hosting sites. Before that, there is one impression I would like to correct. Some have said that you should set up a blog when you are not gainfully employed, that notion is wrong. You need money to run a successful blog. If you do not have money or you are a struggling guy, you cannot go far in Blogging. I stand to be corrected.

Here are the reasons to avoid free hosting blogging like a plague…

#1 Lack of customer support

One of the very first things that you will notice when you are using a free hosting site is that you are actually on your own. There are many challenges that you will face when it comes to cpanel and hosting as well as submission of your website to search engine, I doubt if you will be able to address some of these challenges on your own.

You really need some external support from experts. You will not get that expert support if all you are relying on is free hosting.

You are absolutely on your own!

#2 More downloading time

You will also notice that when you are relying on a free hosting service, the bandwidth that will be allocated to you will be very limited. You will not have much of their resources committed to your online business. If you want your visitors to be able to download files on time, you need to really open your purse and pay for reliable hosting. It is as simple as that.

#3 Invasive advertisement

Another major challenge that you will have when you are using free hosting that you will have a lot of invasive advertising on your web page. This will actually affect the customer experience on your website. You will not have control over adverts from the owner that is coming to your website. They will tell you that you need to pay for hosting before such adverts are removed.

#4 Limited Storage Space

There was a time in my blogging career when I actually tried to use free website hosting when I could not afford to pay for normal web hosting. Then I have had over 500 articles on my blog. I was able to successfully upload my content. To my amazement on the second day, the account went offline. It was so frustrating. I think I need to repeat the advice I gave the other time for upcoming bloggers. If you cannot afford to pay for hosting for a long time, you should start with a Blogger.com account. When you use free hosting, the storage space that will be allocated to you will be very limited.

#5 Unsecured server access

Also, you should know that when all that you are relying on is free website access, you are likely to experience unsecured website access. It will be easy for a third party to access your website because your website is not secured. At times, when a breach happens, you cannot query the hosting company for a breach of data. You are practically at their mercy. You are not paying them in the first place.

#6 Limited type of files

Also, you need to know that if you go for the option of free website hosting for your online business, there is a limited type of file that you are allowed to post on your website. This will not allow you to serve your customers because they have complete control over what you can post on your website. This can be frustrating to you as the owner of such a website. It is not advisable to consider starting your Blogging career with a free hosting platform.

#7 Limited Advertising revenue

Also, you need to understand that when you are using free hosting, there is a high tendency that you are going to experience limited advertising revenue. There are also going to limit the type of ads that you can place on your website. This will definitely limit the type of ads that you can place on your site. You cannot place direct ads and you cannot use Google AdSense among other options that you have.

#8 No guarantee longevity and availability

Also, just like I said earlier, the hosting company can decide to take off your website from their radar at any time. Since you are not paying for the service, you cannot really beat your chest that the website will always be available, you are practically at the mercy of the hosting company. The only thing you can do to guarantee the longevity and availability of the service is to pay for the service.

#9 Search engines ignore you

If you are using a free hosting service to host your website, you can never rank of search engine. You cannot even submit your website to Bing or Google Search Console. Your website will be ignored. Therefore the tendency of your website to come up on the Search Engine Result Page is very minimal. It is also going to be a subdomain which will make the website unnecessary longer and your audience will find it difficult to remember your domain name.

#10 Overcrowded server

Also, even if the hosting company wants to render “excellent service”, they will not be able to do because their server is overcrowded. It is only companies like Google and WordPress that can offer such excellent services because they have a variety of websites where your services can be hosted. Asides from those two, you are going to experience intermittent services if you are using any other free hosting service platforms.

4 Reasons Why You Need Web Hosting

I know too many bloggers out there, the topic I am about to write about might not be strange to you. Some of you might be planning to skip these articles already. Believe me, there is no harm in reading the article. There are some things that you can learn if you can take the time to read this article about why you need web hosting for your blog or website. In this article. I will be talking about some of the reasons why you get on a good web hosting platform for your website or blog.

Another reason why we need to go through this article is that there are some of you who you are with a blog hosting company that is killing your career gradually. It is high time you plan on how you are going to move on.

Without wasting much time, here are some of the reasons why you need a good web hosting service.

#1 Storage platform
When it comes to website hosting, you need to understand a good website works like you have an online office. When you are setting up an office, you will need to rent a shop and pay yearly for that shop. The same thing applies to your blog or website. Your hosting company is your landlord or landlady. They are the ones helping you to keep your files and other information that relates to your entire website.

So the hosting platform is a special computer that manages your blog or website database. They assist you in storing images, files and other important data that relates to your website.

#2 Domain requests
Also, your hosting platform is linked to your server. When a user comes to your website and they desire to open a particular page on your website, they will be sending a request to the server. It is now the duty of the server to load the web page that the visitor desired to open. If you have a domain name without a hosting platform, there will be no special platform which your data can load from.

#3 Good Stuffs are expensive
Also, you need to note that for you to enjoy good hosting, you must be ready to pay for such services. It is expensive because hosting requires good internet connectivity and bandwidth. It is also expected that the service should be available almost all the time. They need to make use of Ti, DS3 or Gigabit internet connection in order to be able to serve customers better.

#4 Cheaper to rent
You also need to understand that most at times, it is better to go for the option of paying for web hosting than when you are planning to host your website on your own. There is a high tendency that those hosting sites will have a strong internet connection that is stronger than yours. They will be able to provide excellent services which might be difficult for you to maintain on your own. That is why it is very important for you to consider this option instead of thinking of buying a server on your own.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

Fact Check Policy

Become Part Of our Fan Base on Facebook. Click Here.
Follow Us on Twitter. Click Here.
Many Crypto. One place. Use Roqqu

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too

Fact Check Policy

2021 Best Tools to Embed Google Review Widget on Website

1 Reply

Review is very important for businesses and customers. For businesses, reviews provide a brief about their reputation in the market and public opinion for their products, while for the potential customers, it helps in their buying decisions.

The Internet is an open source where people are free to convey their messages. Hence, to express their opinions about a particular brand or product, Google provides a separate platform that allows people to present reviews in a detailed form. Businesses often embed the Google review widget on their websites and display all reviews regarding the product and help a potential customer in their decision making.

What is Google Reviews?

A smart customer always reads all the reviews and opinions regarding the product and brand before purchasing. Often, the review source cannot be trustworthy as many websites often provide fake or spam reviews. And this is where Google reviews come into action; Google reviews provide a genuine user review regarding any product or business. It only allows authenticated users to post reviews; therefore, it is the most trusted platform, with 90% of the buyers checking Google reviews before buying a product.
Marketers use google reviews for their benefits as they showcase all reviews on their website. It helps them provide authenticity to their business. It also enhances their reputation in the market as they appear transparent in front of their audience.
You can use Google reviews for your benefits by displaying them on your website using the Google review widget. Many tools help you display reviews on your website; here is the list of best tools available in the market and provide some great results.

Best Tools to Embed Google Review Widget

Google review widget is an amazing tool that helps you to gather all the reviews from google and displays them beautifully on your website. In addition, it makes your website more engaging and interactive as people always like to read more about the product before making a purchase.
Embedding the Google Review widget is a great addition to your marketing strategy, and here are the best tools that help you to imply it.

#1 Tagembed

Tagembed is currently the best social media aggregator in the market. It provides a dedicated Google review widget that you can embed on your website. It is easy to install and run. You just have to copy the code and paste it on the backend of your website. You don’t need to have any coding experience or knowledge to set up to run this widget, or you don’t even need to hire any specialist for this widget. The widget aggregates all the reviews related to your business and showcases them beautifully on your website without any hassle.

It also provides you with the feature where you can manually approve the posts before making them public. It helps you to hide any abusive or disrespectful posts and maintain the quality of your website.

#2 WordPress plugin for Google reviews

WordPress provides some amazing plugins that increase the functionality of your website. Google review plugin is another useful tool that helps you to display all the google reviews regarding your businesses on your website. You can even personalize the plugin and match it according to the style of your website.

#3 Elfsight

Elfisght is one of the most popular social media aggregators that provides a separate Google review widget that only focuses on fetching google reviews related to your business. It also provides you with a customization feature to customize the widget and change its layout; you display the reviews as list, grid, masonry, or slider. You can also change the template style and make your website more appealing to visitors.

#4 Embedsocial

EmbedSocial provides a review aggregation tool that helps you aggregate all the reviews regarding your business from the Google review platform. It uses your Google Places or Google Maps locations to pull customer reviews. With the help of this tool, you can even showcase all the testimonials on your website page and create a good impression on the visitor’s mind.

Why Should You Embed Google Review Widget?

Today, everything is now available at the click of a button; it has opened opportunities for many businesses to amplify their recognition and establish themselves in the market. A potential customer always visits the website and collects all the information regarding a brand before making any purchases. Also, a potential customer always considers reviews before making any purchase.

You can impress your potential customers by enhancing their browsing experience. You can provide details of your products from your website and at the same time provide them with reviews of your products. It will help you to win their trust. But keep in mind that you don’t have your negative points excessively. By displaying both positive and negative points about your product, you can strengthen your brand reputation and appear transparent in front of your visitor.

Embedded reviews also develop a strong relationship with the brand and customer. A customer feels valued when brands consider his opinions and feature them on their website. It builds a strong customer-brand relationship and helps you to convert your customer into your loyal customer.

Conclusion

Any business needs to win the trust of its potential customers to attain more sales. Reviews provide a great brief about the business and its market reputation. A good public opinion makes a business trustworthy, but people often fail to read genuine reviews as they find it difficult to find them under so many spam websites. You can provide ease to your potential customers by embedding a Google review widget on your website and providing all necessary details about the product and business on the same page. It will help you to win the trust and generate a brand reputation.

READ THIS Divorce And Remarriage. RCCG Sunday School Manual 2/05/21

Fact Check Policy

Become Part Of our Fan Base on Facebook. Click Here.
Follow Us on Twitter. Click Here.
Many Crypto. One place. Use Roqqu

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too

Fact Check Policy

6 Guidelines For Choosing A Domain Name

Leave a reply

For most of us that have been blogging for a very long time, I think one of the mistakes that most of us made is that we choose the wrong domain name. There is some domain name that one actually choose and paid for but you later discovered that you should have chosen another domain name that actually captures what your website is all about. In this article, I want to talk about some of the guidelines for choosing a domain name. Follow me as we are going to look at that together in this article.

Now the considerations…

#1 Relevant to your business

There are some domain names that I have come across and I can easily deduce that their owners do not do their assignments very well before they choose those domain names. When it comes to choosing a domain name, you have to choose a domain name that is relevant to your business. From your domain name, visitors should be able to guess what the website is all about. This will also aid search engine optimization as well.

#2 Avoid punctuations

Also, you need to also avoid the use of punctuation when you are opening your domain names. Please note that when you add such punctuation marks to your domain name it will be accepted but it will be difficult at times for your visitors to remember that a punctuation mark is included in the website. This might lead to a situation where you lose a sizeable number of your visitors.

#3 Avoid Trademarked names

There is a need for you to avoid trademarked names when it comes to using a domain name. There are some people that have formed that have created a domain name that is related to some popular domain name but they get burnt for it. I know of someone that creates a domain name https://facekobo.com which is also a social media platform and Facebook has to take him up because of that.

#4 Easy to remember

You will also enjoy a large number of return traffic if you can open a website that is very easy to remember. You should try and use a very easy and simple domain name that is not so difficult for your user to remember. This will ensure that your users can actually come to your website without passing through any search engine.

#5 Selection Popular extension

There are many people that have created blogs and websites and they failed to succeed because they are suing unknown extensions. The most common extension is .com. That is very easy for everyone to remember. If you decide to use some extensions that your users find difficult to remember, you will see that your traffics might be diverted to other people’s websites. If you do not want to lose traffic to others, you have to make sure that you are using popular extensions for your domain.

#6 Match keyword

Also, there is a need for you to also open a domain name based on the keywords that you want to rank for. If you want your site to rank for customer relationship management, for example, it is better to go for a domain name that has to do with CRM. You will notice that within a short while, all things being equal, your website or will start ranking for that particular keyword.

3 Reasons To Buy E-Commerce Website Theme

In many of my previous article, I have talked about some of the reasons why you need to have a concrete plan before you create your e-commerce website. You should know that having a concrete plan before you begin the creation of your e-commerce website will allow you to avoid some of the pitfalls that come with e-commerce website creation. In this article, I want to talk about some of the reasons to buy an e-commerce website theme. Follow me as we are going to look at that in this article.

Before I will delve into what I have in mind to discuss in this article, I want to talk about some of the features that you should look out for when you need to buy an e-commerce website. I believe if you can follow this guideline, It will help you to avoid a situation where you actually purchased a website and you are no longer interested in it because of inadequate or poor features.

Here are some of the features that might interest you.

#1 Basic Layout

Most times, there are some features that a good e-commerce website should have. You should be able to add products, display the price for the product, and add a few descriptions to let others know about the features of the products. There should also be a way of displaying testimonials of what others have to say about that product as well.

#2 Framework

There is a need for you to consider the framework for the entire website. You need to release consider the Content Management System for the e-commerce website. Which Programming Language is been used to create the website? Do you or someone in your organization have the required skills needed to maintain the website?

If you do not have the necessary skills, you may need to outsource the maintenance of that website to a third party.

#3 Navigational structure

Also, it should be noted that no matter how good a website is, visitors to your website will have no option other than to leave the website if they always find it difficult to find what they are looking for. There is a need for you to make sure that the website is designed in such a way that people can easily find what they are looking for.

You should also include a search box for those that would like to search for a specific article or keyword.

#4 shopping cart software

Another feature that should differentiate a normal website from an e-commerce website is the inclusion of shopping cart software. This software will make it easy for your visitors to purchase products and services from the website. You need to make sure that the products are displayed based on characteristics that they have in common.

You should be able to also suggest new products to your audience based on related products that they have shown interest in as well.

There is a need for you to also include brief descriptions that tell people about the product as well as some of the reasons why they need to show interest in that particular product.

#5 Graphics

It is a well-known fact that online users will always show a keen interest in any content that has images and video. That is why you need to ensure that you always include related images and videos on your product pages. This will allow your prospects and customers to see some of the unique dimensions of that product(s) or service(s). This will allow them to decide on whether they actually wanted that product or not.

Having discussed some of the features of an e-commerce website, here are some of the reasons why you should rather buy your e-commerce website instead of building your own e-commerce website from the scratch.

#1 Relatively cheap

I don’t know if you have ever asked a developer to develop an e-commerce website for you, you need to know that the price that they are going to give you will be higher than the price that you can buy such a website, even with more features.

In essence, it makes alot of sense to buy a product rather than decide to develop an e-commerce website. Even if you have specific features that you want your e-commerce website to have, you will always find a specific e-commerce template that can satisfy your needs. At times, you just need to do a slight modification for you to have what you need.

#2 Ready-made navigation

Another unique advantage of buying an e-commerce template over creating a new one is that it already has all the features you are looking for embedded in the website. It comes with ready-made navigations that are easy to implement and modify. That means your modification does not include developing a new navigation system for your e-commerce template. This reduces the time it will take for your website to come alive.

#3 Pre-integrated payment system

Also, you need to know that your website also comes with a good payment system integrated into the entire website. This makes it pretty much easier for customers to pay for products and services. Do not forget what I said in one of my articles, that you should not restrict your customers to a particular payment system. They should have more than one method of paying for products and services.

9 Steps For Planning An E-Commerce Website

In my previous article, I discussed some of the factors that you need to consider when it comes to planning an e-commerce website. In this article, I want to look at some of the steps to follow when planning an e-commerce website. Follow me as we are going to look at that in this article.

#1 Define your objective

The very first thing you need to do when it comes to planning your website is to define your website objective. Before you even contract the Developer that will even design your website, you need to know the reasons why you are creating that website. This will allow you to determine the necessary requirements that your website must have before you can have an effective e-commerce website.

Some of the examples of your objectives can include: generating income from the website, creating a national and global market for your product, increasing customer engagement, promoting good quality and valued customers as well as supporting socio-economic causes through the website.

#2 Define and segment your target audience

As part of the steps that you need to take when you are planning your website, you need to define and segment your target audience. There is a need for you to know the kind of audience that you are expecting on your website. When you have now analysed the specific type of audience that you are expecting on your website, you need to now segment them so that you can now divide the audience based on what your audience has in common.

Here are some of the criteria for segmenting your audience as Demographics, Age, gender, income groups, professional status, education, psychographics, brand consciousness, shopaholics, cosmopolitan, conservative spender, and values quality among others criteria.

#3 Do a competitive analysis

As part of your efforts towards planning your website, you need to do a competitive analysis of the audience on your website. You have to know what they lacked that you can leverage. What are they doing that you can easily do better? This will help you to develop and target an audience from that perspective.

There is a need for you to understand your market in order for you to function well in your marketplace. You also need to take time and check your competitor’s website and understand the key strategies that your competitors are using to drive the audience to their website. You have to understand methods that they are using that you can leverage. This will help you to plan how you can also drive key audiences to your website.

#4 Perform Situational Analysis
Also, as part of your key strategies toward driving a key audience to your website, you need to perform a situational analysis of your key audience. This will allow you to know the method for selling your product. You need to identify your best products that can create wonders in the marketplace. What are the key products and offers that you have that your major audience will likely be interested in?

You also need to identify your advertising and promotional opportunities. What methods can you adopt in order to ensure that you send words out about products and services that you have to offer? This will ensure that you are using the right platform to promote your products and services.

Also, as you are identifying some of your products that can create wonders in the marketplace, you also need to identify some of your products that need attention. This will allow you to create a blueprint on how you can repackage such products in order to make them more acceptable to your target audience.

#5 Create Budget
Definitely, the next major step that you need to do is to create a budget for the entire project. There is a need for you to allocate your budget for building the entire website. You also need to distribute your budget along with different areas such as search engine optimization, promoting and designing of the website, and applicable technologies among others.

You can also find pricing of freelancing services offered on the internet as well as decide on whether the website will be created in-house or through freelancing services.

#6 Create Content Marketing Strategies

There are many people that start an online business but they are not paying much attention to content creation. If you have a website or a blog, there is no way you can succeed if you do not have effective content marketing strategies. You need to make sure that you align your content marketing strategies so that everything can work as a whole. You need to support your owned media with paid and earned media in order to make sense of your content marketing strategies.

You also need to create a business profile for all your social media platforms. When you are doing this, you have to make sure that all the strategies are aligned to work as one. For example, if you are creating a social media profile, you have to use a common name so that it will be easily recognizable to your target audience. They will be able to recall the names without any hindrances.

#7 Hire your team

Also, the job of managing a website is always multi-disciplinary in nature. You need to make sure that you gather an excellent team that can manage different aspects of the website. You have to make sure that you also outsource skills that you know that your internal team will not be able to effectively handle.

Also, you need to define the roles and responsibilities of each of your team members. The main reason for doing that is to ensure that there is no duplication of efforts as far as the roles that members of your team are expected to play is concerned. The roles should not only include the skill sets that you need to create, it should also cover skills that are needed to maintain the site as well.

#8 Define metrics for evaluating results

There is a need for you to also define some of the metrics that you will use in evaluating your results. This will help you to determine whether your business strategy is succeeding or not. It will also allow you to make necessary amendments so that you can improve on what you have achieved already.

Here are some of the metrics that you need to consider which include: website traffic, customer engagement, conversion rates, as well as customer loyalty among others.

#9 Create e-commerce requirements

There is a need for you to also create e-commerce requirements specifications for different tasks. You need to define user and functional requirements, search and content requirements, technical requirements, as well as SEO requirements among others.

This will define what must be achieved for every assignment that has been defined for your project. This can also the management define what should be achieved as the project moves from one stage of achievement to another stage.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

Fact Check Policy

10 Major Steps To Create An E-Commerce Website

Leave a reply

There are many websites and blogs that are created daily across the globe. The truth of the matter is not all websites that survive their first year. I know of many people that created their websites and buy their domains through my Qservers Affiliate links but not a single one of them was able to renew their domains. This is also one of the factors that affected me in the early years of my blogging career. I seem not to know what to do to run a successful blog. In this article, my focus is not on blogging. I want to talk about how to create an e-commerce website. The one that will stand the test of time.

I want to say this is going to be a mother article. I will try to write some subsequent posts that will explain some of the points that I Have in this article better. Please, you need to read all those articles that will follow this article. I am sure it will assist you in running a successful e-commerce website.

#1 Plan your website
The very first that you need to consider when you want to run a successful website is to have adequate planning. You need to consider the product that you intend to sell and how you intend to sell it. You need to consider the design of the website. Will your website be built inside or do you plan to use a third party? It is also important to consider the capital available to you to set up the site. All this will guide you to decide on what is and what will not be part of the website.

#2 E-commerce template
The next step that you need to consider is to decide on where to buy your e-commerce template. Whichever way you have decided whether to buy your template in-house or to contract the design of your website to a third party, they will still need to buy a template.

These templates are sometimes modified in order to suit your needs. I can say that the amount you have will determine what type of template you can afford. You can also decide to start small and upgrade as soon as you start making money from your e-commerce website.

#3 Right domain name
It has happened to me before. There are many of us that concluded and we just jumped into choosing a domain name and we later regretted that we have not taken our time to think through it. You need to really take some thoughtful action when you are choosing your domain name.

The domain name can revolve around the product you sell and it can also revolve around the organization setting up the e-commerce website.

A good example is the Amazon website. It revolves around the organization’s name and we all know Amazon has become a household name when it comes to building an e-commerce website. They are also leveraging that name to introduce other products and services as well.

#4 Web hosting company
I once organized a successful office launch for my company and I was busy looking for where I can accommodate participants that come from outside my state. A thought later came to my mind to host them in my house. But to my amazement, my house was rejected become of the problem of internet connectivity.

That is also what you need to consider as someone that wants to run an online business. You should choose a hosting company that is reputable and has at least 99 percent uptime.

You can allow your business to be ruined because the hosting company you have chosen cannot keep their server on or they have other issues that can threaten the existence of your website.

#5 Develop a website
The next step that you need to take after you might have decided on the hosting company that you want to use is to actually develop your website and begin to plan how the actual commencement of the e-commerce will take place. You can decide to do the development in-house or give it to a third party to help you out. This largely depends on whether you have the required expertise to guarantee that a good job will be done at the end of the day.

#6 Develop contents
After your e-commerce website might have been up and running, you then need to decide on how you are going to develop the contents of your website. As they say, content is king, you need to ensure that at all times you are feeding the search engine with fresh content. This will guarantee that your website will keep on appearing on the Search Engine Result Page. This will guarantee that organic traffics are coming to your website.

You need to make sure that good content is created and that the contents are good enough to convert prospects to customers. From the contents, they should be able to decide on whether they are interested in the products or not. This will help you to maximize the Return on Investment on your website.

#7 Secure the website
When you are running an e-commerce website, you need to know that you will be dealing with a lot of sensitive data. It is very possible that customers will be coming to your websites to buy your products and services.

They will have to enter their card information and other details. You need to make sure that you invest in infrastructures to secure your customer data. This is necessary to protect them so that it will not damage your customer’s reputation.

#8 Integrate online payment
Also, you need to understand that your e-commerce website is your online store. You have to ensure that your customers can start and finish their transactions online.

You need to make sure that payment systems are integrated into the e-commerce website so that it will be easy for customers to pay for products that they have purchased.

It is also essential that you make more than one payment method available to your customers who might wish to purchase your products and services as well.

#9 Test the website
As part of your efforts towards the official launching of your website. There is a need for you to test your website in order to be sure that everything works the way they supposed to work.

You have to test the speed of the website. You should test the Tabs and different links that you have included in your content. You need to ensure that the contents are loading the right contents.

This will reinforce in the mind of your audience that you truly care about their experience on your e-commerce website.

#10 Promote the website
After you might have created your website, you should strive to promote such a website. You might not really expect large patronage when you just create a website and you leave it to fate. You need to budget for campaigns and the creation of awareness programs in order to spread the word out that your website is now active. It is also important that you include share buttons and email marketing so that your existing customers can become your brand advertisers.

There are many websites and blogs that are created daily across the globe. The truth of the matter is not all websites survive their first year. I know of many people that created their websites and buy their domains through my Qservers Affiliate links but not a single one of them was able to renew their domains. This is also one of the factors that affected me in the early years of my blogging career. I seem not to know what to do to run a successful blog. In this article, my focus is not on blogging. I want to talk about how to create an e-commerce website. The one that will stand the test of time.

#1 Plan your website

The very first that you need to consider when you want to run a successful website is to have adequate planning. You need to consider the product that you intend to sell and how you intend to sell it. You need to consider the design of the website. Will your website be built inside or do you plan to use a third party? It is also important to consider the capital available to you to set up the site. All this will guide you to decide on what is and what will not be part of the website.

#2 E-commerce template

The next step that you need to consider is to decide on where to buy your e-commerce template. Whichever way you have decided whether to buy your template in-house or to contract the design of your website to a third party, they will still need to buy a template.

#3 Right domain name

It has happened to me before. There are many of us that concluded and we just jumped into choosing a domain name and we later regretted that we have not taken our time to think through it. You need to really take some thoughtful action when you are choosing your domain name.

The domain name can revolve around the product you sell and it can also revolve around the organization setting up the e-commerce website.

#4 Web hosting company

I once organized a successful office launch for my company and I was busy looking for where I can accommodate participants that come from outside my state. A thought later came to my mind to host them in my house. But to my amazement, my house was rejected become of the problem of internet connectivity.

That is also what you need to consider as someone that wants to run an online business. You should choose a hosting company that is reputable and has at least 99 percent uptime.

You can allow your business to be ruined because the hosting company you have chosen cannot keep their server on or they have other issues that can threaten the existence of your website.

#5 Develop a website

The next step that you need to take after you might have decided on the hosting company that you want to use is to actually develop your website and begin to plan how the actual commencement of the e-commerce will take place. You can decide to do the development in-house or give it to a third party to help you out. This largely depends on whether you have the required expertise to guarantee that a good job will be done at the end of the day.

#6 Develop contents

After your e-commerce website might have been up and running, you then need to decide on how you are going to develop the contents of your website. As they say, content is king, you need to ensure that at all times you are feeding the search engine with fresh content. This will guarantee that your website will keep on appearing on the Search Engine Result Page. This will guarantee that organic traffics are coming to your website.

#7 Secure the website

When you are running an e-commerce website, you need to know that you will be dealing with a lot of sensitive data. It is very possible that customers will be coming to your websites to buy your products and services.

#8 Integrate online payment

Also, you need to understand that your e-commerce website is your online store. You have to ensure that your customers can start and finish their transactions online.

You need to make sure that payment systems are integrated into the e-commerce website so that it will be easy for customers to pay for products that they have purchased.

It is also essential that you make more than one payment method available to your customers who might wish to purchase your products and services as well.

#9 Test the website

As part of your efforts towards the official launching of your website. There is a need for you to test your website in order to be sure that everything works the way they supposed to work.

You have to test the speed of the website. You should test the Tabs and different links that you have included in your content. You need to ensure that the contents are loading the right contents.

This will reinforce in the mind of your audience that you truly care about their experience on your e-commerce website.

#10 Promote the website

After you might have created your website, you should strive to promote such a website. You might not really expect large patronage when you just create a website and you leave it to fate. You need to budget for campaigns and the creation of awareness programs in order to spread the word out that your website is now active. It is also important that you include share buttons and email marketing so that your existing customers can become your brand advertisers.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

Fact Check Policy

Amazing 6 Tips To Market Your Business Online In 2023

Leave a reply

Numerous businesses have found it quite tricky to strategically carry their marketing strategies for 2021 due to all of the challenges posed by 2020. Even though 2021 seems to be on track to be as unexpected as the past year, there is still time to plan market your business for 2021. We believe that strategic thinking is even more crucial in turbulent times as there is far less room for ambiguity.

With the pandemic still seething, it’s no surprise that digitalization will be a primary priority for any company’s overall success in 2021. Voice search optimization, branded content, and transparency are among the digital marketing strategies that are getting momentum and, therefore, should be considered significant factors in your 2021 marketing strategy.

2020 was a stressful year for several business owners, with many deciding to create appropriate adjustments and hinges as the pandemic intensified.

2020 is now in the review mirror, but there are long-term ramifications, and teams are refocusing on new targets and objectives. It has become more crucial than ever for virtual teams to be more adaptable and high-functioning. This year will see the potential impacts of the pandemic on market trends, and marketing companies will have a chance to respond to customer requirements. What we are doing this year has the potential to enhance and accelerate growth for the foreseeable future.

Our marketing experts researched by collaborating with various marketing and Dallas search engine optimization services; here are the topics they got to market your business in 2021.

#1 Team Up With Local Businesses

Consider collaborating with other local businesses. You can help each other’s businesses by promoting them. For instance, you could provide your consumers with a promo code to the other company and vice versa. Alternatively, you can start encouraging each other to your respective email lists.

Look for businesses that are complementary to yours. You will not want to collaborate with competing companies. You could look for a company that sells a similar product. A pizza place, for example, might collaborate with an ice cream parlor.

#2 Strengthen Your Emotional Connection with Consumers

Several of the brands that will be successful in 2021 will connect with their consumers emotionally. According to a survey investigating the pandemic and address customer link, consumers were genuinely happy and most pleased when businesses offered outstanding service while assisting and boosting their everyday lives.

Bumble, a dating app, created a video that explained physical distance while highlighting the natural tendency to meet new people. Despite being a reminder of our current situation, it was approachable and gave audiences a feeling of hope and optimism.

#3 Prepare For Uncertainty and Plan Accordingly

While much stays to be seen, companies will continue to see a shift in how we communicate, interact, and socialize with our consumers this year.
Now is the time to come up with ideas and strike up a conversation with your management and team members. Get yourself prepared for transformations in consumer spending and requirement by focusing on trends in the industry.

#4 Start Marketing to Existing Customers

Marketing to current customers is an excellent way to boost your company’s bottom line. You already know these consumers will purchase from you, so all you have to do now is transform them into returning customers.

When someone purchases something from you, ask if you could somehow add them to your mailing list. Then, send them discount codes, inventory updates, and product updates. Send out regular emails to keep your company in customers’ eyes and offer them plenty of opportunities to buy from you.

You could also implement a consumer referral program. Customers would be rewarded for referring new customers to your company. You could, for instance, offer referrers free goods or services or a voucher on their next purchase.

#5 Work with Influencers

Ad blindness is becoming more prevalent in digital marketing, and it can harm the value of paid marketing in several situations. Collaborating with influencers in or adjacent to your business sector is among the effective methods to get around in 2021.

Influencers have a massive following, and a personalized endorsement will bridge the gap by introducing your product to an influencer’s crowd. Engagement levels among influencers and their audiences are considerably higher than in less personal aspects of advertising, thanks to the relationship and trust established between them. Working with the influencer can result in a significant increase in engagement or reach.

#6 Follow the Data

When it comes to advertising and marketing your business, data will assist you in understanding what tends to work and what doesn’t. When used correctly, this could help you significantly increase the return on investment of all your marketing activities. Emphasizing successful campaigns, for instance, can assist you in replicating them more efficaciously in the coming years.

When developing a new methodology, data acts as an essential failsafe. For instance, if you write a blog entry for a third-party website, keep records of how much traﬃc the post sends your way or whether the viewer fulfills a primary goal, such as signing up for news, making purchases, or something else.

As we all know, 2020 was a turbulent and frightening year, but don’t let that deter you from kicking off 2021 strong. Even if you can’t implement all of the suggestions above, choose one or come up with a viable one that works for your company and go for it.

Author

Eva Theron is an experienced online marketer who builds innovative internet marketing strategies utilizing SEO, PPC and Motion Graphics Services among other methodologies. She assists in guiding customers to buy their desired product. Her duties include creating written and visual material and keeping abreast of developments in the industry and social media. Eva has vast experience in working with creative marketing agencies in Dallas.

READ THIS Divorce And Remarriage. RCCG Sunday School Manual 2/05/21

Fact Check Policy

Become Part Of our Fan Base on Facebook. Click Here.
Follow Us on Twitter. Click Here.
Many Crypto. One place. Use Roqqu

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too

Fact Check Policy

Facts About Marketing Business With Social Media

Leave a reply

Facts About Marketing Business With Social Media

The use of the internet and digitization has raised the significance and impacts of social media channels across the world. It is a one-stop destination for all age groups from kids, and youngsters to elderly people by engaging with each segment of users with the content they prefer.

This is one of the biggest advantages for all sorts of businesses if they use these platforms appropriately. So if you want to increase your business turnover and create an experience that becomes a brand in itself, use social media as a tool to market your business.

Following are a few tips for using the 5 most popular social media channels for promoting businesses.

#1 FACEBOOK

It is a very good platform to tap elderly and old age people as they are the most frequent users. Engagements through pictures, videos and messages are the most common practices that take place on Facebook. To promote your business on this platform, paid advertising, and engaging and funny content can be posted.

Facebook analytics can be used to track the performance of each post, audience engagement, number of followers and sales generated through Facebook.
In fact, running paid ads on Facebook is the most effective way of marketing which drives positive results better than google ads or any other paid advertisements for that matter.

So don’t miss out on this amazing opportunity and drive traffic for your business through Facebook.

#2 INSTAGRAM

It is a platform majorly used by millennials by engaging through pictures. It is a very good platform especially to promote product-based businesses and entertainment services which can be easily promoted through professional photography, memes and visuals.

Instagram insights also help to track how many people visited your profile, likes, comments and engagement of the audience with posts and stories. It also gives recommendations on whom to follow on Instagram and which promotion to be used for different posts.

In fact, the newly introduced reels feature is becoming one of the most popular features of Instagram. To create engaging videos that catch the audience’s attention and drive the much-needed traffic on your social media page and website.

#3 LINKEDIN

It is a professional platform, unlike Facebook and Instagram where formal means of marketing can be used. It is a very good platform to recruit people and share progress reports and key business activities.

LinkedIn Page analytics is a good tool to track updates, interactions, likes and reactions of viewers on posts.

There are multiple features introduced by LinkedIn to engage youth and corporates to use this platform for establishing and expanding their professional networks. Tools like LinkedIn learning and sales navigator tools are very engaging and also help businesses to generate leads for their business.

#4 TWITTER

This platform is used to interact through blogs and messages also known as tweets. It is another professional platform to interact with highly influential people across the globe. Luxury brands are usually promoted by their employees through this platform.

Twitter Analytics is a key feature offered by Twitter that highlights top tweets, mentions and followers. It helps businesses to understand their post impressions and how to amplify their content for the best performance.

These analytics tools are very useful in knowing the performance of previous posts. It also suggests productive strategies to get maximum engagement and conversions online for future posts and interactions.

So now you are aware of these four amazing social media platforms that can help you diversify and promote your business among the segmented target audience. Make the best out of these platforms and surely it will benefit your business by leaps and bounds.

To make this impact even better and different from other players in the market, try to incorporate the element of regional language as a medium to tap your target audience.

This method of using regional language will help to build trust among the target audience and touch their emotions directly. This technique will result in not just converting those potential customers into actual customers but to be more precise, loyal customers for your business.

So to implement this amazing approach to market your business, are you wondering about the ways to achieve it?

Worry not, Bharat keyboard has designed an AI-powered Malayalam typing keyboard that helps you communicate with your target audience in Malayalam and Manglish language.

The Malayalam typing keyboard is the fastest and the most effective keyboard that can type your English message into Malayalam across any app or browser installed on your android devices.

The Malayalam typing keyboard is a made-in-India software that protects your privacy and comes with a lot of exciting features. It has designed its own unique set of stickers and gifs that every Malayali can truly relate to. It does not just help the Malayalam-speaking population to connect with each other but also helps the non-Malayalam-speaking community to learn this language with the help of a Malayalam typing keyboard.

The Malayalam typing keyboard can be easily downloaded across all android devices and used across all apps by just altering a few keyboard settings on your device.

So what are you waiting for, make the best use of the Malayalam language, gifs and stickers across all social media platforms. This practice will connect your business with its target audience like never before and bring in a new wave of marketing.

For more exciting updates on regional keyboards, and exploring more features of the Malayalam keyboard, Manglish keyboard now and explore the world of marketing with the new Malayalam lenses like never before!

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

Fact Check Policy

Latest 7 Keyword Research Tools in 2021

Leave a reply

There are a lot of free tools for you to utilize that can help you accumulate this fundamental data. I will separate keyword tools that are free, simple to utilize, and brimming with important information advertisers and organizations can use to improve their promoting techniques. For your convenience, we are going to tell you about some selected Keyword Research Tools now:

#1 Google Ads

Something to remember with Google Ads information, it very well may be fairly one-sided toward pay per click yet is as yet an incredible wellspring of keyword thoughts. The ideal way to use this to compile keyword ideas for a website is to create a data set that will burn through cash when Google publishes. In the event that you don’t get close to such a dataset, Google tries to provide a broader range of keyword traffic than more precise information.

#2 Google Trends

Google Trends will help you see the overall ubiquity of keywords, give important information on local varieties, and is an incredible hotspot for assessing irregularity and trends in changes with web index volume for explicit keywords after some time. This information is important in light of the fact that it will assist you with trying not to hop on a pattern that has passed and will allow you to perceive what makes a difference to Google clients now.

#3 Keyword Tool Dominator

Keyword Tool Dominator allows you to see keyword information. They have keyword research tools for every one of the accompanying: Amazon, Google, Google Shopping, and YouTube. With a free record, You can download the information for each search. Each tool gives you an outline of keywords, and you can pick by the district in a portion of the tools. The tool also gives recurrence information in a chart.

#4 Soovle
Soovle will produce a snappy rundown of top terms for Wikipedia, Google, Amazon, answers.com, YouTube, Bing, and Hurray. Simply enter a keyword, and terms will produce over every stage’s logo.

#5 Also Asked
Also Asked was made to assist advertisers with seeing how questions are typically gathered. These inquiries can assist with keywords and related keywords, and furthermore offer you a course on what inquiries to respond to in the content.

#6 YouTube Autocomplete
YouTube gives autocomplete options. You can audit every one of the given inquiries and look at keywords that are applicable to the clients. You will also see what clients are looking for, which provides you guidance for showcasing methodologies.

#7 Side-by-Side SEO Comparison Tool
You can take a gander at all this data in source pages, yet this tool saves you a ton of time and gives you diagrams you can use in reports. This tool permits you to look at URLs and assemble information on the keyword techniques of different locales. In the event that another site is reliably positioning exceptionally for terms you need, you can rapidly see their on-page keyword procedures initially.

In the End

While gathering this information can be tedious when you have finished your keyword research, you ought to have important data you need for. You will get a lot of ease with the list of Keyword Research Tools given by us. With this, we would like to tell you that the Hindi keyboard is starting the precedent in the keyword search and conversational simulated intelligence in SEO.

This technique is quickly turning out to be more normal and growing rapidly to stay aware of the pattern. Keywords search highlight in Hindi keyboard empowers you to type with the assistance of keyboard typing highlight and just as search answers to the different inquiries with the assistance of keyword search include.

The Hindi typing keyboard is the best for your Android device that will help you make your discussions closer to home and more meaningful. This Hindi keyboard is using the development quickly to change your style and typing speed. You can get the most of this keyboard if you are from India and are looking for a Hindi typing keyboard to discuss your local language.

It may sound strange, but you can make full use of the Hindi typing keyboard to improve your business and increase brand awareness.

The Hindi typing keyboard download helps to feel the supernatural change and a current that keeps turning into a normal conversation with loved ones. Numerous different highlights are profoundly adjustable with fun and expressive substance so that you can speak easily in Hindi, as well as competent discussions with text styles accessible via the keyboard.😊

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

Fact Check Policy

7 Considerations Before Setting Up An E-Commerce Website

Leave a reply

7 Considerations Before Setting Up An E-Commerce Website

In my previous articles, I have tried to look at some of the attributes of a good e-commerce website. One thing is very common though, most of those that are setting up an e-commerce website is not really paying attention as far as some of the factors to be considered are concerned. That is why they are set up for failure before they even commence such a website. So, in this article, let’s look at some of those factors. I will be highlighting seven of them in this article.

Now the elements…

#1 Right Development partner

One of the very first things that you need to look at is how you are going to identify the right developer for your e-commerce website development project. You have to choose a Developer that really understands how to build a good e-commerce website. He must have a good knowledge of Search Engine organizations and be ready to work with customer-facing departments in order to achieve the desired results.

#2 User Friendly

Also, you need to put your customer first when you are planning to build a good e-commerce website. You have to design a website with good navigation. It must be easy for users to find what they are looking for on the website. You also need to pay good attention to mobile users who might be assessing your e-commerce website from a mobile phone. Obviously, you need to know that a large percentage of your users will be assessing your e-commerce website from a mobile phone.

#3 SSL Certificates

Also, you need to know that when it comes to purchasing products and services online, there are no customers that will want to enter their card information when they feel that information entered on your website will be leaked to third parties. You need to make sure that you are using https so that whatever data going in or out of your websites is encrypted. This will assist in securing the card information of your users.

#4 Unique description

Since there will be absolutely no one to guide users and tell them more about the products and services that you have displayed on your e-commerce website, you need to provide detailed information that will allow users to know more about the unique features of your products and services. This will greatly increase the conversion rate and allow users to decide on whether they are interested in that particular product or not.

#5 Policies

Also, as part of your effort toward establishing your online business and improving your relationship with your customers, you need to work with Legal Practitioners to create some vital and essential policies that will guide your online business. Some of those policies include the Shipment policy, return policy, and gateway policy among others. Creating these policies will save you from unnecessary and avoidable legal tussles.

#6 Payment notification

Also, as part of your efforts towards building a sustainable relationship with your customers, you should have a way of notifying your users once their payments have been received. You can actually set up an automated email that notifies users once payments made are received. This should also include information about how products purchased will be delivered as well.

#7 Good technical support

One of the vital elements that a good online business must have if they want to enjoy repeated purchases is for them to have good technical support for their prospects and customers. They should be able to provide good pre-sales and after-sales services to their customers. This will allow them to address the concerns of the customers before products are purchased. They will also be able to provide technical assistance when customers are facing challenges with the product(s) purchased from the organization.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

Fact Check Policy

Analysing, Learning, Listening And Responding Management

Leave a reply

Introduction

In organizations, the marketing departments carry out a campaign in order to attract new customers to their lifecycle.

These campaigns take different forms based on the type of organization in question. In whatever form an organization is carrying out its campaign, there is a need for them to analyze the effectiveness of its campaigns.

That is what brought about what is called a “closed-loop reporting system”, which is a system adopted in order to analyse or alter the result of campaigns.

When an organisation is planning a campaign, or it is trying to calculate what it has failed in the past. It is when this is done that can then to calculate their return on investment, and decide on whether to jettison a campaign and project the result into subsequent campaigns.

Objectives of this article
At the end of this article, readers should be able to :

Know the reasons why organizations carry out campaigns.
Know why organisations need to examine past campaigns.
Know why record keeping is necessary for campaign management.

A system that does this, is referred to as a Closed-Loop Reporting System.

Know that it is possible to measure the effectiveness of the campaign. Let’s take for example a cosmetic company that can base its result on the number of new customers that it got after its product awareness campaign.

You can also measure the success of direct marketing through the number of leads that you are able to generate after the campaign.

One thing that is very paramount in campaign management is that you must be able to link your tactics to the customers’ response.

One other thing in the campaign is that it might continue to occur while customers only need a single campaign in order to make their decision.

As an organization, although it might be very difficult to resolve the issue of the impact of multiple campaigns, you must be able to identify which campaign has the strongest impact and why.

The only way that this can be done is for the organization to ask the customers which of the campaigns has the strongest impact on them.

Before you can develop the ground for a successful campaign in the future, you need to be able to address some of the lapses in your present campaigns.

There are two basic things that you need to do. One such is that you have to gather all the knowledge that you have heard from your previous campaigns together.

You must have a record of it, so as to prevent the reoccurrence of the errors of the past.

The second thing that you have to do is that you have to apply the knowledge you have gathered when planning future campaigns. You must never repeat the errors of the past.

You should know that, as an organization, you must be able to weigh the effectiveness of your campaigns in reaching your target, which might be to create awareness or generate valuable leads for the organisation.

Your metrics should be able to tell you about the conversion rate and how far the metrics have been able to generate leads for the organization.

The efficiency of any campaign embarked upon by an organization can be ascertained by looking at the cost per response, qualified leads and opportunity for sales that such a campaign has created.

When planning campaigns, you should have metrics that compare campaigns based on budgets, effectiveness and expectations.

When these are done, the organization will be able to allocate resources based on business needs for the campaign and the current market situation.

This will go a long way in helping the organization to identify campaigns that work from the ones that do not work.

Summary

Closed-loop reporting is the ability to analyze or alter the result of campaigns.
The reason we measure campaigns is to identify the reasons why they worked or failed.
In closed-loop reporting, you have to keep records of the results and use the knowledge gathered when planning subsequent campaigns.
You should be able to compare budgets and expectations of campaigns in order to know the reasons some worked while others failed.

Brainstorming Session

Discuss Analyzing, Learning, Listening and Responding Management.
Is this relevant to CRM?
From your own personal experience, how truth is the fact that consumers will leave your product once a better product at a moderate price presents itself?

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

Fact Check Policy

Become Part Of our Fan Base on Facebook. Click Here.
Follow Us on Twitter. Click Here.
Many Crypto. One place. Use Roqqu

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too

The Different Types Of Blogs We Have

Leave a reply

The entire concept of blogging evolved from the personal blogs created in the 1990s. This content format is still something that persists to this day as one of the most popular blogging types you can find.

The idea with a personal blog is to share your experience and thoughts about a particular topic. Content is published by an individual, who may or may not be an expert on the topic but is certainly someone who has experience and opinions about it. A person could be earning money through this type of blogging, but this is not a general rule. For example, the person could approach blogging as a hobby.

#1 Personal Blog

A type of a personal blog can be one about playing the guitar or running. Another example would be a parenting blog featuring insights of a parent raising his/her child. There are lots of travel blogs run by individuals. As you can see, topics can be quite diverse.

#2 Business blog

Blogging for business has become a predominant type of blogs nowadays, and it includes two major concepts.
The business blog could be run by an individual blogger who works for a company and promotes this company through a blog. The second option is for a company to run a business blog and then include multiple writers who contribute with content for that company’s blog. In this case, they represent a team of bloggers who blog for the company.

A business blog is usually focused on a particular topic that is related to the company’s business strategy in some way. An example is a company that sells software to other companies and agencies. This company can create a blog about running a business, increasing sales, as well as how this particular software can be integrated into a business.

#3 Niche blog

The idea with niche blogging is to focus on a single topic. This approach gives an opportunity to specialize in a specific topic and attract highly targeted visitors. When creating a niche blog, it is essential to choose a topic you are passionate about. A topic, which you know a lot about and which is related to your business (if blogging is a part of a business strategy).

Examples of niche blogs are food blogs, parenting blogs, tech blogs, teacher’s blogs, beauty blogs, etc. Different monetization tactics can be a part of this type of blogging.
The greatest advantage of niche blogging is tailored content to the specific target group with better conversion potential.

#4 Affiliate blogs

With this type of blog, the owner focuses blogging activity on an affiliate marketing strategy. This means that the goal is to recommend products or services through affiliate links,

encourage visitors to click on these links, and eventually buy the products. This enables the blogger to earn commission without having to own products or services to sell. Product reviews are typically shared on this type of blog, but other content types such as lists, how-to guides and tutorials can also feature affiliate links.

To maximize the efficiency of an affiliate blog, it is recommended to create a niche affiliate blog. This means that you need to choose a topic to write about and then create an affiliate marketing strategy to combine with this blog and its topic. It is necessary to choose affiliate programs that include products related to the blog niche. One example could be a tennis blog, where you would promote gear for tennis players through affiliate links.

Knowing what blogging is and being aware of the types of blogs out there is helpful to explore the potential of blogging in your situation. Regardless if this is a hobby for you or a career you want to focus on, blogging offers many opportunities to reach online users. Blogging has been evolving throughout the years, and it will continue to do so in the future. This means that it is possible to discover even new opportunities to promote and get promoted in the online world through blogs.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

Fact Check Policy

CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Migrate to Truehost Domain and Hosting. Very Cheap. Very Fast and 99.9% Reliable

Monitor Your Keywords and Ranking, Join SEOPOZ Today

Unknown Facts About Marketing Communications In CRM

Leave a reply

Definition
When we talk of marketing communication, from the word we can see that it has much to do with sending and receiving messages that go on between prospects and the organization in the process of drawing them into the lifecycle of the organization.

One of such mediums of communication that is used is the process of educating leads so that they can make decisions of becoming a customer or not.

Management email is used in two ways in marketing automation, this can be inbound or outbound. Inbound e-mail management capabilities assist organizations in handling organization to extend personalization techniques to multiple communication types.

Objectives of this article
At the end of this article, readers should be able to:

Know what email management is.
Know the benefits of inbound email management.
Know the capabilities of email management.

Outbound email management capabilities provide the ability to construct and execute permission-based marketing campaigns. (Where the dialogue has been started with a customer via e-mail communications) and are said to be up to twenty percent more successful than traditional direct marketing at a fraction of the cost.

While communication channels vary, email is emerging as a popular communications channel. Most businesses, therefore, use e-Newsletters as part of the marketing mix.

The response and conversion rates associated with email marketing have been on the rise and have also been found to be an effective method of customer acquisition and retention.

You should know that sales and lead generation are the popular criteria that are used in evaluating the effectiveness of marketing related activities.

You should be able to know the rate at which your email marketing is yielding results. You should know that your email marketing can yield results by getting the right message to the right persons.

Email campaigns are very cost-effective, they have a high return on investment, they are said to be capable of generating at least three times the cost of the campaign in new business.

Capabilities
Email marketing has the capabilities of targeting and sending mass E-mails.

The organization can generate a database and send mass emails to potential leads who might be interested in their products and services.

E-mail marketing also has the potential of generating mass responses to mass e-mails.

It will give the organization ample time needed in order to respond to the customers’ requests individually.

There is also the use of a decision engine to parse information from incoming e-mail correspondence.

The decision engine will be able to look at the emails and decide on potential leads that can be followed up so that they can be dragged into the customer life cycle of the organization.

There should also be crafting responses to incoming emails without human intervention.

This will prevent staff from intervening in the process as they are capable of misrepresenting the organisation. This is also needed due to the large number of people that are involved in the process.

Email management is very valuable as it is capable of being personalized.

There has also been speculations about the utility of mass customization when the focus of CRM initiative is ‘relationship’ enhancement.

This is addressed through Analytical CRM components, where specific data about the customer is transformed into useful information.

Summary
At the end of this chapter, we discovered. How Email management is becoming one of the popular ways of getting new customers.

We have two types of email management which are inbound and outbound.
An email has the capability of reaching out to many people, generating automatic responses, and deciding on whether a particular lead of becoming a customer or not.
The main benefit of email management is that it is capable of being personalized in order to meet the need of the user. But the main essence of it is that it allows organizations to use basic information about the customer for the benefit of meeting them at the right place with the right products and services.

Brainstorming Session

What is Marketing Communication?
What are some of its features?
Discuss the capabilities of E-mail marketing.
The new organisation that you worked for has received numerous complaints that some staff in the organisation have a lackadaisical attitude towards customer related issues. What are the practical ways of correcting this anomaly among your staff?

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

Fact Check Policy

Become Part Of our Fan Base on Facebook. Click Here.
Follow Us on Twitter. Click Here.
Many Crypto. One place. Use Roqqu

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too