For most of us that have been blogging for a very long time, I think one of the mistakes that most of us made is that we choose the wrong domain name. There is some domain name that one actually choose and paid for but you later discovered that you should have chosen another domain name that actually captures what your website is all about. In this article, I want to talk about some of the guidelines for choosing a domain name. Follow me as we are going to look at that together in this article.

Now the considerations…

#1 Relevant to your business

There are some domain names that I have come across and I can easily deduce that their owners do not do their assignments very well before they choose those domain names. When it comes to choosing a domain name, you have to choose a domain name that is relevant to your business. From your domain name, visitors should be able to guess what the website is all about. This will also aid search engine optimization as well.
 

#2 Avoid punctuations

Also, you need to also avoid the use of punctuation when you are opening your domain names. Please note that when you add such punctuation marks to your domain name it will be accepted but it will be difficult at times for your visitors to remember that a punctuation mark is included in the website. This might lead to a situation where you lose a sizeable number of your visitors.
 

#3 Avoid Trademarked names

There is a need for you to avoid trademarked names when it comes to using a domain name. There are some people that have formed that have created a domain name that is related to some popular domain name but they get burnt for it. I know of someone that creates a domain name https://facekobo.com which is also a social media platform and Facebook has to take him up because of that.
 

#4 Easy to remember

You will also enjoy a large number of return traffic if you can open a website that is very easy to remember. You should try and use a very easy and simple domain name that is not so difficult for your user to remember. This will ensure that your users can actually come to your website without passing through any search engine.
 

#5 Selection Popular extension

There are many people that have created blogs and websites and they failed to succeed because they are suing unknown extensions. The most common extension is .com. That is very easy for everyone to remember. If you decide to use some extensions that your users find difficult to remember, you will see that your traffics might be diverted to other people’s websites. If you do not want to lose traffic to others, you have to make sure that you are using popular extensions for your domain.

#6 Match keyword

Also, there is a need for you to also open a domain name based on the keywords that you want to rank for. If you want your site to rank for customer relationship management, for example, it is better to go for a domain name that has to do with CRM. You will notice that within a short while, all things being equal, your website or will start ranking for that particular keyword.

3 Reasons To Buy E-Commerce Website Theme

In many of my previous article, I have talked about some of the reasons why you need to have a concrete plan before you create your e-commerce website. You should know that having a concrete plan before you begin the creation of your e-commerce website will allow you to avoid some of the pitfalls that come with e-commerce website creation. In this article, I want to talk about some of the reasons to buy an e-commerce website theme. Follow me as we are going to look at that in this article.

Before I will delve into what I have in mind to discuss in this article, I want to talk about some of the features that you should look out for when you need to buy an e-commerce website. I believe if you can follow this guideline, It will help you to avoid a situation where you actually purchased a website and you are no longer interested in it because of inadequate or poor features.

Here are some of the features that might interest you.

#1 Basic Layout

Most times, there are some features that a good e-commerce website should have. You should be able to add products, display the price for the product, and add a few descriptions to let others know about the features of the products. There should also be a way of displaying testimonials of what others have to say about that product as well.
 

#2 Framework

There is a need for you to consider the framework for the entire website. You need to release consider the Content Management System for the e-commerce website. Which Programming Language is been used to create the website? Do you or someone in your organization have the required skills needed to maintain the website?

If you do not have the necessary skills, you may need to outsource the maintenance of that website to a third party.

#3 Navigational structure

Also, it should be noted that no matter how good a website is, visitors to your website will have no option other than to leave the website if they always find it difficult to find what they are looking for. There is a need for you to make sure that the website is designed in such a way that people can easily find what they are looking for.

You should also include a search box for those that would like to search for a specific article or keyword.

#4 shopping cart software

Another feature that should differentiate a normal website from an e-commerce website is the inclusion of shopping cart software. This software will make it easy for your visitors to purchase products and services from the website. You need to make sure that the products are displayed based on characteristics that they have in common.

You should be able to also suggest new products to your audience based on related products that they have shown interest in as well.

There is a need for you to also include brief descriptions that tell people about the product as well as some of the reasons why they need to show interest in that particular product.

#5 Graphics

It is a well-known fact that online users will always show a keen interest in any content that has images and video. That is why you need to ensure that you always include related images and videos on your product pages. This will allow your prospects and customers to see some of the unique dimensions of that product(s) or service(s). This will allow them to decide on whether they actually wanted that product or not.

Having discussed some of the features of an e-commerce website, here are some of the reasons why you should rather buy your e-commerce website instead of building your own e-commerce website from the scratch.

#1 Relatively cheap

I don’t know if you have ever asked a developer to develop an e-commerce website for you, you need to know that the price that they are going to give you will be higher than the price that you can buy such a website, even with more features.

In essence, it makes alot of sense to buy a product rather than decide to develop an e-commerce website. Even if you have specific features that you want your e-commerce website to have, you will always find a specific e-commerce template that can satisfy your needs. At times, you just need to do a slight modification for you to have what you need.

#2 Ready-made navigation

Another unique advantage of buying an e-commerce template over creating a new one is that it already has all the features you are looking for embedded in the website. It comes with ready-made navigations that are easy to implement and modify. That means your modification does not include developing a new navigation system for your e-commerce template. This reduces the time it will take for your website to come alive.

#3 Pre-integrated payment system

Also, you need to know that your website also comes with a good payment system integrated into the entire website. This makes it pretty much easier for customers to pay for products and services. Do not forget what I said in one of my articles, that you should not restrict your customers to a particular payment system. They should have more than one method of paying for products and services.

9 Steps For Planning An E-Commerce Website

In my previous article, I discussed some of the factors that you need to consider when it comes to planning an e-commerce website. In this article, I want to look at some of the steps to follow when planning an e-commerce website. Follow me as we are going to look at that in this article.

#1 Define your objective

The very first thing you need to do when it comes to planning your website is to define your website objective. Before you even contract the Developer that will even design your website, you need to know the reasons why you are creating that website. This will allow you to determine the necessary requirements that your website must have before you can have an effective e-commerce website.

Some of the examples of your objectives can include: generating income from the website, creating a national and global market for your product, increasing customer engagement, promoting good quality and valued customers as well as supporting socio-economic causes through the website.

#2 Define and segment your target audience

As part of the steps that you need to take when you are planning your website, you need to define and segment your target audience. There is a need for you to know the kind of audience that you are expecting on your website. When you have now analysed the specific type of audience that you are expecting on your website, you need to now segment them so that you can now divide the audience based on what your audience has in common.

Here are some of the criteria for segmenting your audience as Demographics, Age, gender, income groups, professional status, education, psychographics, brand consciousness, shopaholics, cosmopolitan, conservative spender, and values quality among others criteria.

#3 Do a competitive analysis

As part of your efforts towards planning your website, you need to do a competitive analysis of the audience on your website. You have to know what they lacked that you can leverage. What are they doing that you can easily do better? This will help you to develop and target an audience from that perspective.

There is a need for you to understand your market in order for you to function well in your marketplace. You also need to take time and check your competitor’s website and understand the key strategies that your competitors are using to drive the audience to their website. You have to understand methods that they are using that you can leverage. This will help you to plan how you can also drive key audiences to your website.

#4 Perform Situational Analysis
Also, as part of your key strategies toward driving a key audience to your website, you need to perform a situational analysis of your key audience. This will allow you to know the method for selling your product. You need to identify your best products that can create wonders in the marketplace. What are the key products and offers that you have that your major audience will likely be interested in?

You also need to identify your advertising and promotional opportunities. What methods can you adopt in order to ensure that you send words out about products and services that you have to offer? This will ensure that you are using the right platform to promote your products and services.

Also, as you are identifying some of your products that can create wonders in the marketplace, you also need to identify some of your products that need attention. This will allow you to create a blueprint on how you can repackage such products in order to make them more acceptable to your target audience.

#5 Create Budget
Definitely, the next major step that you need to do is to create a budget for the entire project. There is a need for you to allocate your budget for building the entire website. You also need to distribute your budget along with different areas such as search engine optimization, promoting and designing of the website, and applicable technologies among others.

You can also find pricing of freelancing services offered on the internet as well as decide on whether the website will be created in-house or through freelancing services.

#6 Create Content Marketing Strategies

There are many people that start an online business but they are not paying much attention to content creation. If you have a website or a blog, there is no way you can succeed if you do not have effective content marketing strategies. You need to make sure that you align your content marketing strategies so that everything can work as a whole. You need to support your owned media with paid and earned media in order to make sense of your content marketing strategies.

You also need to create a business profile for all your social media platforms. When you are doing this, you have to make sure that all the strategies are aligned to work as one. For example, if you are creating a social media profile, you have to use a common name so that it will be easily recognizable to your target audience. They will be able to recall the names without any hindrances.

#7 Hire your team

Also, the job of managing a website is always multi-disciplinary in nature. You need to make sure that you gather an excellent team that can manage different aspects of the website. You have to make sure that you also outsource skills that you know that your internal team will not be able to effectively handle.

Also, you need to define the roles and responsibilities of each of your team members. The main reason for doing that is to ensure that there is no duplication of efforts as far as the roles that members of your team are expected to play is concerned. The roles should not only include the skill sets that you need to create, it should also cover skills that are needed to maintain the site as well.

#8 Define metrics for evaluating results

There is a need for you to also define some of the metrics that you will use in evaluating your results. This will help you to determine whether your business strategy is succeeding or not. It will also allow you to make necessary amendments so that you can improve on what you have achieved already.

Here are some of the metrics that you need to consider which include: website traffic, customer engagement, conversion rates, as well as customer loyalty among others.
 

#9 Create e-commerce requirements

There is a need for you to also create e-commerce requirements specifications for different tasks. You need to define user and functional requirements, search and content requirements, technical requirements, as well as SEO requirements among others.

 This will define what must be achieved for every assignment that has been defined for your project. This can also the management define what should be achieved as the project moves from one stage of achievement to another stage.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

There are many websites and blogs that are created daily across the globe. The truth of the matter is not all websites that survive their first year. I know of many people that created their websites and buy their domains through my Qservers Affiliate links but not a single one of them was able to renew their domains. This is also one of the factors that affected me in the early years of my blogging career. I seem not to know what to do to run a successful blog. In this article, my focus is not on blogging. I want to talk about how to create an e-commerce website. The one that will stand the test of time.

I want to say this is going to be a mother article. I will try to write some subsequent posts that will explain some of the points that I Have in this article better. Please, you need to read all those articles that will follow this article. I am sure it will assist you in running a successful e-commerce website.

#1 Plan your website
The very first that you need to consider when you want to run a successful website is to have adequate planning. You need to consider the product that you intend to sell and how you intend to sell it. You need to consider the design of the website. Will your website be built inside or do you plan to use a third party? It is also important to consider the capital available to you to set up the site. All this will guide you to decide on what is and what will not be part of the website.

#2 E-commerce template
The next step that you need to consider is to decide on where to buy your e-commerce template. Whichever way you have decided whether to buy your template in-house or to contract the design of your website to a third party, they will still need to buy a template.

These templates are sometimes modified in order to suit your needs. I can say that the amount you have will determine what type of template you can afford. You can also decide to start small and upgrade as soon as you start making money from your e-commerce website.

#3 Right domain name
It has happened to me before. There are many of us that concluded and we just jumped into choosing a domain name and we later regretted that we have not taken our time to think through it. You need to really take some thoughtful action when you are choosing your domain name.

The domain name can revolve around the product you sell and it can also revolve around the organization setting up the e-commerce website.

 A good example is the Amazon website. It revolves around the organization’s name and we all know Amazon has become a household name when it comes to building an e-commerce website. They are also leveraging that name to introduce other products and services as well.

#4 Web hosting company
I once organized a successful office launch for my company and I was busy looking for where I can accommodate participants that come from outside my state. A thought later came to my mind to host them in my house. But to my amazement, my house was rejected become of the problem of internet connectivity.

That is also what you need to consider as someone that wants to run an online business. You should choose a hosting company that is reputable and has at least 99 percent uptime.

You can allow your business to be ruined because the hosting company you have chosen cannot keep their server on or they have other issues that can threaten the existence of your website.

#5 Develop a website
The next step that you need to take after you might have decided on the hosting company that you want to use is to actually develop your website and begin to plan how the actual commencement of the e-commerce will take place. You can decide to do the development in-house or give it to a third party to help you out. This largely depends on whether you have the required expertise to guarantee that a good job will be done at the end of the day.

#6 Develop contents
After your e-commerce website might have been up and running, you then need to decide on how you are going to develop the contents of your website. As they say, content is king, you need to ensure that at all times you are feeding the search engine with fresh content. This will guarantee that your website will keep on appearing on the Search Engine Result Page. This will guarantee that organic traffics are coming to your website.

You need to make sure that good content is created and that the contents are good enough to convert prospects to customers. From the contents, they should be able to decide on whether they are interested in the products or not. This will help you to maximize the Return on Investment on your website.

#7 Secure the website
When you are running an e-commerce website, you need to know that you will be dealing with a lot of sensitive data. It is very possible that customers will be coming to your websites to buy your products and services.

They will have to enter their card information and other details. You need to make sure that you invest in infrastructures to secure your customer data. This is necessary to protect them so that it will not damage your customer’s reputation.

#8 Integrate online payment
Also, you need to understand that your e-commerce website is your online store. You have to ensure that your customers can start and finish their transactions online.

You need to make sure that payment systems are integrated into the e-commerce website so that it will be easy for customers to pay for products that they have purchased.

 It is also essential that you make more than one payment method available to your customers who might wish to purchase your products and services as well.

#9 Test the website
As part of your efforts towards the official launching of your website. There is a need for you to test your website in order to be sure that everything works the way they supposed to work.

You have to test the speed of the website. You should test the Tabs and different links that you have included in your content. You need to ensure that the contents are loading the right contents.

This will reinforce in the mind of your audience that you truly care about their experience on your e-commerce website.

#10 Promote the website
After you might have created your website, you should strive to promote such a website. You might not really expect large patronage when you just create a website and you leave it to fate. You need to budget for campaigns and the creation of awareness programs in order to spread the word out that your website is now active. It is also important that you include share buttons and email marketing so that your existing customers can become your brand advertisers.

There are many websites and blogs that are created daily across the globe. The truth of the matter is not all websites survive their first year. I know of many people that created their websites and buy their domains through my Qservers Affiliate links but not a single one of them was able to renew their domains. This is also one of the factors that affected me in the early years of my blogging career. I seem not to know what to do to run a successful blog. In this article, my focus is not on blogging. I want to talk about how to create an e-commerce website. The one that will stand the test of time.

I want to say this is going to be a mother article. I will try to write some subsequent posts that will explain some of the points that I Have in this article better. Please, you need to read all those articles that will follow this article. I am sure it will assist you in running a successful e-commerce website.

#1 Plan your website

The very first that you need to consider when you want to run a successful website is to have adequate planning. You need to consider the product that you intend to sell and how you intend to sell it. You need to consider the design of the website. Will your website be built inside or do you plan to use a third party? It is also important to consider the capital available to you to set up the site. All this will guide you to decide on what is and what will not be part of the website.

#2 E-commerce template

The next step that you need to consider is to decide on where to buy your e-commerce template. Whichever way you have decided whether to buy your template in-house or to contract the design of your website to a third party, they will still need to buy a template.

These templates are sometimes modified in order to suit your needs. I can say that the amount you have will determine what type of template you can afford. You can also decide to start small and upgrade as soon as you start making money from your e-commerce website.

#3 Right domain name

It has happened to me before. There are many of us that concluded and we just jumped into choosing a domain name and we later regretted that we have not taken our time to think through it. You need to really take some thoughtful action when you are choosing your domain name.

The domain name can revolve around the product you sell and it can also revolve around the organization setting up the e-commerce website.

 A good example is the Amazon website. It revolves around the organization’s name and we all know Amazon has become a household name when it comes to building an e-commerce website. They are also leveraging that name to introduce other products and services as well.

#4 Web hosting company

I once organized a successful office launch for my company and I was busy looking for where I can accommodate participants that come from outside my state. A thought later came to my mind to host them in my house. But to my amazement, my house was rejected become of the problem of internet connectivity.

That is also what you need to consider as someone that wants to run an online business. You should choose a hosting company that is reputable and has at least 99 percent uptime.

You can allow your business to be ruined because the hosting company you have chosen cannot keep their server on or they have other issues that can threaten the existence of your website.

#5 Develop a website

The next step that you need to take after you might have decided on the hosting company that you want to use is to actually develop your website and begin to plan how the actual commencement of the e-commerce will take place. You can decide to do the development in-house or give it to a third party to help you out. This largely depends on whether you have the required expertise to guarantee that a good job will be done at the end of the day.

#6 Develop contents

After your e-commerce website might have been up and running, you then need to decide on how you are going to develop the contents of your website. As they say, content is king, you need to ensure that at all times you are feeding the search engine with fresh content. This will guarantee that your website will keep on appearing on the Search Engine Result Page. This will guarantee that organic traffics are coming to your website.

You need to make sure that good content is created and that the contents are good enough to convert prospects to customers. From the contents, they should be able to decide on whether they are interested in the products or not. This will help you to maximize the Return on Investment on your website.

#7 Secure the website

When you are running an e-commerce website, you need to know that you will be dealing with a lot of sensitive data. It is very possible that customers will be coming to your websites to buy your products and services.

They will have to enter their card information and other details. You need to make sure that you invest in infrastructures to secure your customer data. This is necessary to protect them so that it will not damage your customer’s reputation.

#8 Integrate online payment

Also, you need to understand that your e-commerce website is your online store. You have to ensure that your customers can start and finish their transactions online.

You need to make sure that payment systems are integrated into the e-commerce website so that it will be easy for customers to pay for products that they have purchased.

 It is also essential that you make more than one payment method available to your customers who might wish to purchase your products and services as well.

#9 Test the website

As part of your efforts towards the official launching of your website. There is a need for you to test your website in order to be sure that everything works the way they supposed to work.

You have to test the speed of the website. You should test the Tabs and different links that you have included in your content. You need to ensure that the contents are loading the right contents.

This will reinforce in the mind of your audience that you truly care about their experience on your e-commerce website.

#10 Promote the website

After you might have created your website, you should strive to promote such a website. You might not really expect large patronage when you just create a website and you leave it to fate. You need to budget for campaigns and the creation of awareness programs in order to spread the word out that your website is now active. It is also important that you include share buttons and email marketing so that your existing customers can become your brand advertisers.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

7 Considerations Before Setting Up An E-Commerce Website

In my previous articles, I have tried to look at some of the attributes of a good e-commerce website. One thing is very common though, most of those that are setting up an e-commerce website is not really paying attention as far as some of the factors to be considered are concerned. That is why they are set up for failure before they even commence such a website. So, in this article, let’s look at some of those factors. I will be highlighting seven of them in this article.

Now the elements…

#1 Right Development partner

One of the very first things that you need to look at is how you are going to identify the right developer for your e-commerce website development project. You have to choose a Developer that really understands how to build a good e-commerce website. He must have a good knowledge of Search Engine organizations and be ready to work with customer-facing departments in order to achieve the desired results.
 

#2 User Friendly

Also, you need to put your customer first when you are planning to build a good e-commerce website. You have to design a website with good navigation. It must be easy for users to find what they are looking for on the website. You also need to pay good attention to mobile users who might be assessing your e-commerce website from a mobile phone. Obviously, you need to know that a large percentage of your users will be assessing your e-commerce website from a mobile phone.
 

#3 SSL Certificates

Also, you need to know that when it comes to purchasing products and services online, there are no customers that will want to enter their card information when they feel that information entered on your website will be leaked to third parties. You need to make sure that you are using https so that whatever data going in or out of your websites is encrypted. This will assist in securing the card information of your users.
 

#4 Unique description

Since there will be absolutely no one to guide users and tell them more about the products and services that you have displayed on your e-commerce website, you need to provide detailed information that will allow users to know more about the unique features of your products and services. This will greatly increase the conversion rate and allow users to decide on whether they are interested in that particular product or not.
 

#5 Policies

Also, as part of your effort toward establishing your online business and improving your relationship with your customers, you need to work with Legal Practitioners to create some vital and essential policies that will guide your online business. Some of those policies include the Shipment policy, return policy, and gateway policy among others. Creating these policies will save you from unnecessary and avoidable legal tussles.
 

#6 Payment notification

Also, as part of your efforts towards building a sustainable relationship with your customers, you should have a way of notifying your users once their payments have been received. You can actually set up an automated email that notifies users once payments made are received. This should also include information about how products purchased will be delivered as well.
 

#7 Good technical support

One of the vital elements that a good online business must have if they want to enjoy repeated purchases is for them to have good technical support for their prospects and customers. They should be able to provide good pre-sales and after-sales services to their customers. This will allow them to address the concerns of the customers before products are purchased. They will also be able to provide technical assistance when customers are facing challenges with the product(s) purchased from the organization.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

The entire concept of blogging evolved from the personal blogs created in the 1990s. This content format is still something that persists to this day as one of the most popular blogging types you can find.

The idea with a personal blog is to share your experience and thoughts about a particular topic. Content is published by an individual, who may or may not be an expert on the topic but is certainly someone who has experience and opinions about it. A person could be earning money through this type of blogging, but this is not a general rule. For example, the person could approach blogging as a hobby.

#1 Personal Blog

A type of a personal blog can be one about playing the guitar or running. Another example would be a parenting blog featuring insights of a parent raising his/her child. There are lots of travel blogs run by individuals. As you can see, topics can be quite diverse.

#2 Business blog

Blogging for business has become a predominant type of blogs nowadays, and it includes two major concepts.
The business blog could be run by an individual blogger who works for a company and promotes this company through a blog. The second option is for a company to run a business blog and then include multiple writers who contribute with content for that company’s blog. In this case, they represent a team of bloggers who blog for the company.

A business blog is usually focused on a particular topic that is related to the company’s business strategy in some way. An example is a company that sells software to other companies and agencies. This company can create a blog about running a business, increasing sales, as well as how this particular software can be integrated into a business.

#3 Niche blog

The idea with niche blogging is to focus on a single topic. This approach gives an opportunity to specialize in a specific topic and attract highly targeted visitors. When creating a niche blog, it is essential to choose a topic you are passionate about. A topic, which you know a lot about and which is related to your business (if blogging is a part of a business strategy).

Examples of niche blogs are food blogs, parenting blogs, tech blogs, teacher’s blogs, beauty blogs, etc. Different monetization tactics can be a part of this type of blogging.
The greatest advantage of niche blogging is tailored content to the specific target group with better conversion potential.

#4 Affiliate blogs

With this type of blog, the owner focuses blogging activity on an affiliate marketing strategy. This means that the goal is to recommend products or services through affiliate links,

encourage visitors to click on these links, and eventually buy the products. This enables the blogger to earn commission without having to own products or services to sell. Product reviews are typically shared on this type of blog, but other content types such as lists, how-to guides and tutorials can also feature affiliate links.

To maximize the efficiency of an affiliate blog, it is recommended to create a niche affiliate blog. This means that you need to choose a topic to write about and then create an affiliate marketing strategy to combine with this blog and its topic. It is necessary to choose affiliate programs that include products related to the blog niche. One example could be a tennis blog, where you would promote gear for tennis players through affiliate links.

Knowing what blogging is and being aware of the types of blogs out there is helpful to explore the potential of blogging in your situation. Regardless if this is a hobby for you or a career you want to focus on, blogging offers many opportunities to reach online users. Blogging has been evolving throughout the years, and it will continue to do so in the future. This means that it is possible to discover even new opportunities to promote and get promoted in the online world through blogs.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Top Five Content Writer Interview Questions 2023

Content writing- the enormous family of writers all uniting under the same goal of traffic generation and reader satisfaction. A Top Five Content Writer Interview Questions leaves no doubt unanswered concerning their well-organized writings and strategies. The crux of content writing is information building, and the realm of content writing gives birth to many questions, often swallowing itself in the minds of the people. 

While you wish to apply for a job in the vast field of content writing, it becomes essential to incorporate in-depth knowledge and competence in the field for better confidence in answering fiddly questions. While content writing is a gigantic field, it becomes obvious that the plethora of questions would be tricky and test your calibre.  

Top Five Content Writer Interview Questions

The key factor is uppermost assurance and the ability to possess every information and research beforehand. Good and extensive research in the field will allow your Computer to ace any interview and land the esteemed job. If you are wondering about the top five questions in a content writing interview, allow us to enlighten you with the necessary information and potential answers.

#1 How do you research a target audience?
One of the foremost questions asked in a content writing interview may seem simple to answer, but it takes a lot of time to break down the precision required to ace the answer. While various methods are used to recognize the target audience, giving an apt answer becomes a must to astound and instil confidence in the interviewer. 

Target audiences constitute everything a content writer expects, like traffic generation and revenue profits. If you are looking for probable answers, start by communicating your interest in research, which gives birth to your curiosity to research and study your target audience. 

You can mention the assistance you acquire from the analysts and review them for further gratification and study. Mention that you love interacting with your target audience and making them feel at home through your conversational style. You can also reference that you perfectly capture insights from the sales team to cater to audiences’ perspectives and expectations.

[embedyt] https://www.youtube.com/watch?v=5VXxmIFQ8TY[/embedyt]

#2  How to scrutinize the performance of content?
Another tricky one, these questions take a lot of knowledge and skills to answer. Monitoring the performance of the content is tremendously crucial to bring further restructuring and generous results. Content cannot be left in the dark once written, and it requires suitable examination and study to regulate its performance and well-being. You can answer this question by mentioning that you observe the engagement received on posts and the number of likes and comments generated. 

You come to a supposition based on the traffic and engagement generated; negative is that your content is dooming, and positive is because your content is prospering. A mediated level of engagement means that there is scope for improvement. You can use your SEO knowledge to your advantage and mention the clicks generated by which you determine the effectiveness of the content.

#3 What are the four different types of writings and genres?
Thank us for this one! A commonly asked question in interviews, be prepared to answer this without blinking your eye. Various writing types and genres exist in content writing and knowing their resolution and objectives is a must. Answer this question by mentioning four types of writing styles:-Persuasive style writing, narrative style writing, descriptive style writing, and expository writing. 

Move on to the genre by mentioning newspapers, mystery, science fiction, thriller, detective and western. Communicate that you know these following genres, even if many more are existing. You want to sound knowledgeable and confident to accept your knowledge limitations for better authenticity. Keep the confidence and possess the knowledge for this one.

How is content made SEO friendly?
One of the main mechanisms of content writing, content without SEO, is like a body without soul and loses its essence and shine. Both content and SEO are dependent on each other for proper functionality and indulgence. If you are asked this question, start by mentioning that proper keywords with brainstorming and keyword tools are a must. 

Move on to mention that using the appropriate amount of keywords without cluttering plays an important role. You can also mention the acceptance of backlinks from credible sites without spamming and no tolerance for plagiarism and grammatical blunders for perfect SEO optimization.  Content is made SEO friendly when research is conducted and keywords are pre-decided and amplified through keyword research tools that provide better alternatives based on your calibre.

What are the components of good web content?
This indispensable question needs an apt answer with no base for an error. Content is downed with some components that highlight its crux and importance. Every eminent content writer must know the components of good web content for future use.

The five components of good web content include- usefulness, engagement, call to action, credibility, and originality. You may have to create good research on each of the points and their determinations in content writing which may be asked.  Content writing services in Delhi are the perfect example of incorporating these five qualities and showcasing them in their writings. You can observe and study their usage of components and gain new insights or knowledge on writing content.

These were our recommendations on the top 5 questions asked by interviewers for content writing? If we helped you in any way through our writings, do let us know. If you are searching for spectacular content writing services in Delhi, please do not miss the chance of working with Webgross. Webgross is a well-renowned content writing company in India that caters to your needs and demands meritoriously. 

They specialize in content writing and have the knowledge and skills to create the perfect content that leads to mass appreciation. Work with them and see impressive results and fame. Webgross works only for you and designs exclusive services for your company that you would not want to miss. Contact them immediately to join hands with their amazing services.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Hi, I now use RavenBank to send, receive and save money. I also pay my bills with ease, you should try it out too

In my previous article, I have discussed some of the facts that have to do with the development of digital marketing generally. In this article, I want to talk about some of the impacts of Supply Chain Management on Digital Marketing and e-commerce. Follow me as we are going to look at that together in this article.

Supply Chain Management has to do with the designing, planning, executing, controlling and monitoring of supply chain activities. It has to do with the activities that are being carried out in order in order to ensure that information, products and services get to the final consumer.

It is being observed that organizations rely on the supply chain in order to compete in the global economy and networked environment. As we all know that the world is a global village and businesses are looking for ways to carry out transactions beyond their immediate environment.

Therefore they will rely on another organization in order to ensure that products and services purchased get to the recipient. This will continue to increase sales and boost the turnover of the organization in the long run.

When we are looking for the flow of Supply Chain Management in an organization, it can be divided into three main categories, which are:
• Product flow
• Information flow
• Finances flow

E-commerce impacts….

With the advent of the internet, there have been considerable changes in the way we look at the supply chain in organizations. The reason is that it is no longer necessary for the buyers and sellers to meet face to face before transactions can actually take place. Let me now look at eight major ways that e-commerce has affected supply chain management practices.

#1 Cost-effective

With the advent of e-commerce, there has been a considerable reduction in the price of products and services. It has become difficult for organizations to inflate the price of products and services. This has also reduced some associated costs that would have been added had it been both the buyer and seller meeting face to face.

#2 Flexibility

Supply Chain Management has also introduced flexibility in managing the supply chain system. It has also given organizations the ability to choose the Distributions or logistics companies that they would like to transact business. It also allows organizations to come up with innovations that would assist them in saving costs as well.

#3 Customer orientation

Another amazing thing about supply chain management is the fact that it has changed customers’ orientation totally. Before an average customer have the mindset that you cannot purchase a good product online without visiting the stores but after an encounter with good e-commerce sites, many customers have realized that it is possible for both online and in-store customers to have the same experience.

#4 Shipment tracking

Before, when you use the continual method of shipping products and services, you might not really know when your shipment arrives or how long it will take to get what you have ordered. That has become history. Now, when you purchased a product or service online, it is very easy for you to follow up and know the expected time that you are likely to receive your shipment. This has boosted the confidence that the buyer has in the seller.

#5 Shipment notice in advance

Also, with the introduction of supply chain management in e-commerce, the customer can now get a notification when the product is about to be shipped to the buyer. This will also increase sales and up-selling. It will also boost the confidence that the buyer has in the seller as well.

In my previous articles, I have talked about some of the ways that you can generate leads through Influencer marketing. In this article, I want to talk about how you can effectively convert dead leads in digital marketing. Follow me as we are going to look at that in this article.

When we talk about dead leads, they are leads that are not responding to all your sales tactics. Such leads might have initially shown interest in your products and services but they soon changed their minds and refused to respond to your cold calls. Such individuals are always referred to as dead leads.

#1 Quality content

One of the ways of grabbing the attention of your audience is through quality content. When you keep on churning out content that educates users on how to get the best out of your products and services. You will notice that both existing active leads and dead leads will start showing interest in your products and services.

So, when you have good contents that are adequately positioned, you will notice that even both customers that you have an existing relationship with and those that have not had a personal relationship with you will start showing interest in your products and services.

#2 Telemarketing

Also, one of the means of engaging your audience is through telemarketing. There are times that prospects are not properly enlightened on what your product can do and why the prospect should buy from you.

Because of that, they may not really show interest in your products and services. You need to call up the prospect and understand the reasons why they are not showing interest in your products and services. You can also give them a special offer in order to convert them. This will definitely assist you in increasing your customer base in the long run.

#3 Email

There is a need for you to adequately follow up on your prospects by sending them regular emails to your prospects. You need to keep details of your conversation with your prospects and share the information with other customer-facing departments.

Also, when you have waited for a while and you are not receiving any response from your prospects, you need to send a follow-up email. You have to ensure that you are telling your prospects about the benefits of your products and services. You must also provide them with statistics and pictures that will sustain their interest in your products and services.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

Make Money from Your Skills. Digital Marketers are Waiting. Join Fiverr Today. You can also Hire Freelancers on Fiverr. 

Understanding Lead Generation In Digital Marketing

When it comes to traditional or digital marketers, you will always have to attract leads who are going to be interested in your business or other things that you have for sale.  Most often, as a business owner that has products to offer, you will have to come up with content that will allow you to project the products and services that you have to offer. In this article, I want to talk about all that you need to know about lead generation in digital marketing. Follow me as we are going to look at that in this article.

Lead generation in Digital Marketing is the process of generating sales leads for a product or service which may turn into sales for the company. It allows you to reach out to potential individuals who are likely to be interested in your products and services.

You should know that the process of lead generation is of benefit to both the buyer and the seller. Here, the buyer can inquire about the products and services of the seller. The seller also demonstrates their products and services and generates interest in the products or services.

There are four major elements when it comes to lead generation for products. It goes as follows:

#1 Offer 

Most times, lead generation strategies will often start with an offer. Offers always include free product demonstration, free download of PDF editor, whitepapers and ebook among others. Some of these tools are what prospects are looking for and they will be ready to do anything to get it. At times, prospects or visitors are asked to provide their emails so that they can download eBooks and whitepapers among others.

#2 Call To Action

This is a text, image or button that redirects the visitor to landing pages so that they can view the offers and the PDF easily.
 

#3 Landing Page

This is a specialized page that contains crucial information about your product, offers and a form to download the PDFs and whitepapers among others.
 

#4 Form

This is a way to capture information about the prospective leads. This is used to collect information from prospects in exchange for an offer. You should note that it will be difficult for customers and prospects to supply the information and the details you need without giving them something in return. This can be in form of PDFs and Infographics or e-books among others.

Now. Ways of generating leads…
#1 Advertising

Advertising is one of the means of generating leads for your organization. You can do that by making use of different media to create awareness about your products and services. Here are some of the strategies you can adopt in order to advertise your products and services.
 
You can place inexpensive ads in email newsletters and your websites in order to pass the right messages to your target audience. We often see banks making use of this method to create awareness about their products and services. As they are sending the alerts and other messages, they are also incorporating their ads so that you will be aware of what they have to offer.

Also, you also need to use direct response ads as part of your means of lead generation. You can ask the viewers if you can contact them with more information about the products and services that you have to offer.

You also need to learn how to make use of compelling to increase customers’ and prospects’ interest in your products and services. The type of headline that you give your content will often determine whether prospects will be interested in your products or services or not.

You also need to showcase your ads in some of the most targeted publications. That is why most people will often decide to place their ads on websites.

#2 Referrals

Referral allows you to recommend an organization’s product to others and earn a commission. Here are some of the things that you should have at the back of your mind when it comes to Affiliate marketing.

In carrying out affiliate marketing, you can offer discounts on your products and services to the clients who give you a referral. They might be asked to pay a lesser amount than they are supposed to pay. This allows them to refer more people and get discounts on products purchased.

There is also the use of a “loss leader” referral system. Here free samples of your product can be given to new clients for creating awareness about your products, which will, in turn, generate more sales for the organization.
 
You can also partner with other non-competitive organizations. You can be asked them to assist you in sending your promotional messages to clients in their database. For example, an SEO company can decide to partner with an SEO blogger in order to make his services available to his blog followers.

Also, you can conduct surveys, and ask for feedback from the customer about ways to improve your products and services. This will give your customers a sense of belonging. It will also improve their commitment to the organization.

You also need to get a free sample of your products and services as a gift to your client and ask him to give it to someone to give to their friends and acquaintances.

#3 Trade Shows

This is another crucial way of generating leads for your products and services. Here, you will have to choose the right trade shows that can help you protect your products and services to the right form of audience. You must choose the trade show that can give you the greatest conversion rate. Also, to generate leads at Trade shows, you need to communicate properly about the product you are offering for sale. This enables the right type of audience to show interest in the products or services.
 

#4 Feedback

Another way of generating leads for businesses is through feedback. He opens up channels through which customers can communicate about what they feel about your products and services. To get leads through feedback, here are some of the things you need to know. First, some people visiting your website read about your products and services and make product purchase. It is also possible that most visitors coming to your website do not take the time to read about your products and services.

Also, you have to make sure that before a user jumps to the next page, you make use of a pop-up to collect feedback from a user. This will help you to know what they are looking for exactly.

You can now use this feedback form to contact the customer and find out the reason why they are not interested and take time to clarify their doubts about your products and services.

You can also use other useful articles for your customers and ask them to fill out a form.

#5 Soft leads

Another means of generating leads for organizations is through the use of soft lead methods. Soft leads are leads that exchange an email address or contact address for something that is of value to them such as access to a whitepaper or free samples. Also, social media referrals at times can also be referred to as soft leads.

Social media platforms are ideal for spreading awareness about a company and gathering potential information about prospects that might be interested in your products and services.

Also, soft lead generation is the most ideal for businesses trying to target leads early in their sales lifecycle.

You need to know that lead generation plays an important role when it comes to the success of any marketing strategy. It has to do with creating engaging content for webinars, videos, whitepapers and guides that direct users towards lead funnels.

At times, when it comes to online marketing, your Return On Investment is calculated based on the number of soft and hard leads that you are able to convert. Hard leads measure success only through sales and revenue earned from the website.
Soft leads make the visitors perform certain actions such as providing contact information, filling a form and creating an email account among others.

How To Generate Leads Through Influencers

In my previous articles, I have talked about some of the means of generating leads for your businesses. In this article, I want to talk about some of the ways of generating leads through Influencers. Follow me as we are going to look at that together in this article.

Generating leads through Influencers or what we sometimes refer to as Influencer Marketing is the main aim of bringing Influencers to talk about your business so as to boost sales and increase brand recognition. Some of these influencers already have great followership. They can use that to influence their ardent followers to start using your products and services.

Also, it is very possible that these influencers are musicians, writers, bloggers, analysts, journalists, and other opinion people that can connect products to brands.

Influencers are also internet users who write stories and share experiences about a product and a brand. They are always trying to influence the opinion and decisions of their users in order to make them start using particular products or services.

How to identify Influencers….
When it comes to influencer marketing, as a brand or Digital Marketer, you need to make sure that you identify the right type of influencers for your product or service. Your inability to identify the right influencers that the same aspiration can ruin your brand’s digital marketing strategy. Here are some of the things that you should have at the back of your mind when you are trying to recognize the needed influencers for your brand.

#1 The impact
In order to choose the right type of influencer for your brand, you need to know the impact of that influencer on your followers. You must know what he has the capability of doing and his level of influence on his followers. Understanding this will enable you to know whether such an influencer can help you to achieve your goal or not.

#2 Use the right tool
In order to identify the right type of influencers for your brand, you need to make sure that you are using the right tools that can help you to identify the right type of influencers for your brand. Inability to use the right tool might make you choose the wrong type of Influencer for your brand. I am going to list some of these tools later in this article.

#3 Combined effort
You also need to know that choosing and identifying the right type of influencers for your brand is one of the assignments, you need to make sure that your marketers and the influencers work together in order to achieve your marketing goals at the end of the day. All effort must be geared towards closing the gap between you and your influencers. This becomes necessary because some of your influencers might not have adequate knowledge to run sales campaigns on their own.
 
The tools for influencers’ identification…
https://mentionmap.com
https://peerindex.com
https://followerwonk.com
https://kred.com
https://sovrn.com
https://boardreader.com
https://mblast.com
https://commun.it
https://circlecount.com
https://linkedin.com
 

Understanding Lead Funnel In Digital Marketing

In my previous article, I tried to establish what a lead funnel is. You need to understand that there different levels when it comes to defining your prospective customers’ levels. The process of classifying your leads will help you understand the kind of attention that you need to give to different kinds of audiences. In this article, I will be talking about all that you need to know about the lead funnel in Digital Marketing. Follow me as we are going to look at that in this article.

Lead funnel defines the process that the buyer has to go through when they are trying to purchase your products and services. You also need to understand that your customers are also going through this process when they are purchasing your products and service, although the process might be faster for different customers, they still have to go through that process. Also, the lead funnel defines the lead funnel using the AIDA perspective. Let us now look at what that is all about in this article.

#1 Attention

This is the stage when you create awareness by designing adverts that are launched and run so that customers and prospects can be aware of your products and services. These are done to attract customers’ attention to your products and services. When this is being done and the right audience is targeted, it might increase interest in your products and services.

#2 Interest

This is being used to boost customers’ interest in your products and services. At this stage, you have run the ads and they are already aware of your products and services. But you are trying to deepen the interest in your products and services. This happens when customers decide to give your product a try. Their conviction after this trial will now determine whether they will become permanent customers or not.
 

#3 Desire

This is when you make effort to convince the customer and make them believe that the product can fully their basic needs. You also tried at this stage to educate the customer about the usefulness of the product as well as how it can add value to their life in general.

#4 Action

This is when you lead customers towards taking action such as purchasing your product or fulfilling a commitment form. Here the prospect has now become or is about to become your customer. He is actually performing the desired actions that you want the customer to perform.

Marketing perspective to gain a customer

Here, the marketer has only the name of the customer. Marketers get the names of their customers from various sources such as referrals or purchase lists. Some organizations can also buy name and email lists from other non-competitive organizations that they have an association with. Some of these names can also be purchased online as well.  Above all, you need to identify your target audience based on the geographical location and demographic information of your target audience. You will not want to waste your time pursuing the wrong target.

Suspect

A Suspect is a person who shows interest in your brand or what you have to offer. They might perform some action on your site such as :

• Frequent visits to your website and attending your webinar
• Participating in content and promotion on your website
• Filling online form to download white papers, PDF etc and subscribe to your newsletters.

 You need to identify such customers and add them to your Drip program which is an email program that will allow them to learn more about the use of your products and services.
The drip program offers educational content and promotional offerings that allow prospects to become organizational customers. This will allow them to develop an interest in your products and services. This also allows you to send SMS that is also geared towards understanding your customers better.

Prospect

Also, a user will move from being a suspect to prospect when he takes any of the following actions:

• Interacts with your brand by attending webinars, participating in contests, and downloading your PDF files among others.
• Fits your demographic profile.
• He has a bi-directional conversation with you.

When it comes to prospects, we have them in two categories. They are called Marketing Qualified Leads and Sales Accepted Leads.

#1 Marketing Qualified Leads

They always have a direct conversation with the people via emails or phone calls. They can be seen as people who have called or emailed and have decided that they are going to purchase the product on a particular date.
You can identify whether the person is really interested and ready to purchase your product and transfer him to the sales department.

#2 Sales Accepted Leads

The salesperson follows the lead once the qualified lead is transferred from the marketing department to the sales department.

Opportunity

A salesperson can either close or lose the leads, Also, lost lead is again sent to recycled by conducting a drip program for the customer once again.

Customer

You gain a customer once the lead is closed. At this point, you need to maintain a good relationship with them in order to turn them from ordinary customers to brand advocates.

Advocates

Here, the customer becomes an advocate when he or she is with the marketer for a very long time. This customer becomes loyal as well as refers others to your customers.

9 Correct Marketing Strategy For Lead Funnels

In my previous article, I talked about some of the ways that you can identify the correct product influencers for your products. In this article, I want to look at the correct marketing strategy for lead funnels. Follow me as we are going to look at this together in this article.

Now the marketing strategy…

#1 Define potential buyers

One of the great ways to generate sales for your business is for you to define your potential buyers. You need to know the characteristics that your buyers have in common. This will allow you to be able to direct them to the correct departments or individuals that can assist in turning your prospect into customers. You will also be able to come up with products that will serve the interest of your customers as well.

#2 Create awareness

Also, there is a need for you to create awareness about your products and services. No matter how good your product is, you still need to go the extra mile of letting people know about your products and services. It is now left to you to decide on what you need to do in order to achieve your goals. This will be based on your finance and the circumstances surrounding the sales of your products as well.
 

#3 Create interesting content

One of the marketing tools that you can adopt when you are promoting your products and services is to make use of a mix of content such as texts, Infographics and videos. You need to make sure that you create interesting contents that are capable of convincing your audience. You need to also take time to study your audience and understand what resonates among your target audience.
 

#4 Engage your audience

In order to promote your products and services, you need to make sure that you engage your audience. You should never assume that your audience already understands the benefits of your products and services. You must take time to highlight the benefits of your products. Let them understand the reason why they need to pick your product ahead of that of competitors.
 

#5 Drip programmes

Most times, you should not expect customers to give in the first time that you talked to them. You may need to get their email and other contact details and start sending them newsletters that talk more about your products and services. You also need to let them know when you have promotional offers that you feel that they might be interested in. This will go a long way in convincing them to subscribe to your products and services.

#6 Meet all needs

As part of your efforts toward engaging your target audience, you need to make sure that all customers’ needs are met. You should note that a good customer-centric enterprise will not go to sleep except customers’ needs are met. Also, nobody will be interested in transacting businesses with organizations that cannot add value to them. Therefore, you have to make sure that always surpass the expectation of your customers.

#7 Build relationship

As part of your efforts toward building your lead funnel, you need to make sure that you build relationships with your customers. You need to give them a sense of belonging and see them as part of the business. You should also open room for feedback so that customers can tell you areas that they want you to improve. This will encourage your loyal customers to become brand advertisers for your business.

#8 Clear call to action

In my previous article, I talked about the use of Call to Action for lead generation strategies. You have to make sure that clear calls to action are provided which will allow customers and prospects to know the step that you want them to take after they might have read your content. This will go a long way in increasing conversion and boosting the revenue of your organization.

#9 Track your result

As the saying goes, an unexamined life is not worth living. As part of your effort towards driving more prospects to your sales cycle, you need to make sure that you continue to analyse your website. You must take time to track your results in order to determine whether you are achieving your goals or not. This will also allow you to come up with measures that will allow you to adjust if you are falling below your target.
6 Ways To Convert Leads Into Sales
In my previous article, I talked about some of the ways that you can generate leads through Influencers. In this article, I want to look at some of the ways that you can convert leads into sales. Follow me as we are going to look at that together in this article.

How to increase leads and boost your sales….

#1 Calculate

The very first thing you need to do is to find the lead close to the ratio for a period of at least eight months. You also need to calculate the total leads to closed sales during those eight months in percentage. You need to divide the number of leads by the number of closed sales that you have. You also need to turn that number into a percentage out of 100 to estimate just how many leads you need to close sales.

#2 Act Quickly

You need to develop a system, set the time and date when you have to follow up with the leads. You also need to get the assistance of your sales team to follow up on a lead.

#3 Organise

There is a need for you to also invest in CRM such as Salesforce.com to organize all your work. CRM does not allow you to lose a lead, it will track every sale and every moment in the sales process.
You need to set automated responses to the queries sent through email by your prospects.

#4 Delegate

There is a need for you to segregate the responsibilities among the sales teams such as replying to online queries, emails, and phone calls among others.
You need to put effort and money into the sources that yield you better results. The CRM system can also help in finding sources that give you more sales.

Converting leads to sales…

#1 Determine your personae

First and foremost, in order to make more sales and convert leads for your organization, you need to identify the type of people that are using your products and services. Having this understanding will assist you to package your product in such a way that it will attract the interest of your desired audience.

For developing your buyer personae, you should know the ideal buyer, your customer needs, how to fix problems, and your unique selling proposition among others.

You need to get your current sales and customers to interact with each other to find out buyer personae who can turn into your prospects, leads and customer.

#2 Content mapping

When it comes to content marketing and lead conversion, you need to know where a prospect is on the ladder. The reason is that the content that works for someone at the top of the funnel will not work for someone at the bottom of the funnel.

Top of the funnel

These are visitors who are unaware of your products and services. They may likely be prospects who have started researching your products or services.
 

Middle of the funnel

These are customers who are interested in your products and services but they do not necessarily want to buy from you.
 

Bottom of the funnel

These are prospects or customers who are ready to buy your products and believe that you have every solution to their problem.
 
The content mapping chart will help your sales and your marketing team to understand the right type of content to introduce to each type of prospect that you have in your sales funnel.

You have to develop the chart and understand the type of content that you can introduce to each prospect on the sales funnel.

#3 Segment lead nurturing campaigns

As part of your effort to nurture your leads, you need to segment your campaigns and your leads based on the characteristics that the leads have in common. Some of the characteristics that can be used in segmenting leads include geographical location, area of interest in contents, industry and roles and brand advocates as well as customer behaviour among others.

#4 Make use of workflows

You also have to make use of workflows when you are trying to nurture your leads and convert leads to customers. You need to make use of email workflow which will help you to send emails to a specified group of users at a particular time.

Some of the specified email workflow used by you include:

• Subject line workflow: content download
• Eye-catching offers.
• Leads that are ready for Sales workflow.
• Get dead lead to engage again
• Event workflow allows visitors to register or attend the webinars
• Lifecycle workflows, welcoming new customers to a new business
• Upsell workflow, based on purchases made by customers in the past.

#5 Enforce Lead Scoring Methodology

Segregating is one of the best means of separating a good lead from a bad lead. This process always gives points based on information that you already have about the lead. This will allow you to determine whether a particular lead is profitable or not.

It helps in increasing sales efficiency and effectiveness, increasing marketing effectiveness, and tightening marketing and sales alignment for the organization.

It also helps the sales team to avoid spending their time on bad leads and to concentrate on leads that are ready for sales.

How To Conduct Effective Lead Nurturing
In my previous article, I talked about some of the ways that you can generate leads through Influencer Marketing. In this article, I will be looking at how to conduct effective lead nurturing in digital marketing. Follow me as we are going to look at this together in this section.

Lead nurturing is a marketing term that describes the process of building relationships with potential clients even when they are not looking to buy your products. Leader nurturing are being carried out to raise the profile of the organization in the eye of prospective customers. This will also change any wrong perspective that they might have about the organization.

The ability to deliver products based on a customer’s interaction with email drives more engaged traffic to the website, and this also helps in the organization’s lead management efforts. At times, this process might be as simple as letting customers know about your ongoing promotion as well as telling them about changes in prices among others.

Also, a complex nurturing campaign involves educating the clients about the advantages and disadvantages of using the product. You have to make sure that you do not keep any of these facts away from your target audience.

In addition, lead nurturing is the process of building relationships with sales prospects who are ready to purchase but are not showing interest currently in your products and services.

The ways…
#1 Listen to conversations
There is a need for you to listen to the conversations of your users. That is why you need to create a community where you can bring all your users together and follow what they have to say about your products and services. You can also make use of hashtags and other social listening tools in order to know what customers are saying about your products and services.

In addition, companies can understand customers’ interests and in turn get information about the products and services that customers are likely to be interested in. This will enable them to meet customers at the right place with the right products and services.

#2 Provide meaningful content
Also, you need to develop interesting and concise content to build relationships and trust with your customers. When you create contents that educate customers about how your products can benefit and add value to their lives, it will increase customers’ interest in your products and services.

#3 Stay in touch
There is a need for you to also ensure that you do not leave your customers alone. You need to make sure that they constantly hear from you. You can be sending them bulk SMS and emails that educate them more about what your product can do for them.

#4 Contact the prospect
Also, you need to make sure that when you are dealing with prospects, you must place integrity above anything else. You have to make sure that you contact them whichever time you promise. This will encourage your customers that you will always fulfil your promise.

#5 Ask for business
As part of your effort toward improving business relationships with your prospects and nurturing your leads, you need to make sure that you ask for business when prospects and customers are showing interest in your products and services. This will ensure that you are able to increase conversion rates for your products and services.

#6 Send ebooks
Most times, customers will not give you vital information that you need when you are not giving them anything in return. One of the best gifts that you can give to your customers is to give them eBooks that talk more about the products and services that you have to offer. This will enable your customers to know that you really appreciate them and that you are considering them when you are making business decisions.

#7 Ask for referrals
As part of your efforts towards nurturing your leads, you need to always ask for referrals. Whenever you successfully sell your products to a particular customer, you need to ask them to supply names of other individuals who might likely be interested in your products and services. This will allow you to generate more leads without spending much on advertisements.

#8 Track all conversations
As part of your efforts toward nurturing your leads, you need to make sure that you continue to track all conversations on social media and blogs. You must take time to understand and aggregate what customers are saying about your products and services. This will enable you to identify products and services that will resonate with them.
#9 Special offers
Also, as part of your efforts towards nurturing your leads, you need to make sure that you are always coming up with special offers for your customers. You have to design packages that will attract customers to make their initial purchase. This will help to increase customer retention and generate more sales for the organization.

#10 Learn from the experience
As a business person, there is no way that you will not make some mistakes when it comes to lead generation, you need to make sure that you are always learning from your mistake and finding a way to move forward. You need to create room for feedback so that customers can show you where they are wrong. This will enable you to design strategies that really work for your customers.
 
Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

As a Digital Marketer or website owner, you have a lot to do when it comes to determining whether you are going to succeed or not. In order for you to succeed, you need to keep an eye on your data. You have to continue to analyze your data and compare the past with the present in order to predict what is likely to happen in the future. That is where web intelligence comes in. In this article, I want to talk about some of the facts that you need to know about web intelligence in Digital Marketing. Follow me as we are going to look at that together in this article.

Web intelligence can be seen as a combination of analytics and web intelligence. It has to do with the process of analyzing data from different channels that you have. These are otherwise known as your touchpoints. After you might have done your analysis, you will now need to use that to draw conclusions about your websites.

This will allow you to determine what are the factors that are driving traffics to your website. What products are your target audience interested in as well as other factors and indices that can allow you to raise exit barriers for your customers? So when you are comparing web analytics in order to make decisions on how you can move your website forwards, it is known as web intelligence.

Also, web analytics as a concept defines how visitors interact with your website. It allows you may not have otherwise observed your website. Once you have proper analytics set up for your website.

It will gather all the data that you need about the website and help you to analyze the traffic and draw up conclusions about what is actually happening on your website. This will allow you to make reasonable decisions based on what you have discovered.

Business intelligence can be seen as the process of using data related to customer purchasing patterns, demographics, and the latest trends to make effective business strategic decisions.

Also, for organizations expanding their businesses in the global marketplace, it is essential to analyse how customers view the company’s website and learn about their products and services and further take buying decisions in order to gain access and survival in the marketplace.

You should know that if there is a disconnect between you and your customers, the conversion rate will be very low, but when you carefully understand your prospects and customers, you can raise the exit barrier for them.

In my previous article, I have talked about some of the facts that you need to know about online conversion for websites. In this article, I will be talking about some of the facts you need to know about how to maximize online conversion for websites. Follow me as we are going to look at that in this article.

Now the ways…

#1 Make mode of payment easy

One of the things that will always make customers abandon carts is when it is difficult to make payments. When you are designing your website or online e-commerce stores, you have to make sure that there is more than one method of making payments on the website. When it becomes difficult to make payments, you will be losing loyal customers.

#2 Free subscription

Also, your attention when it comes to your customers should not be to make sales alone, you should always find a way of keeping in touch with your customers and prospects. You can offer them a free subscription to your website, blog and podcasts. When they are receiving your email newsletters, for example, they will get to know more about your products and service. It will assist them to boost their confidence in your products and services.

#3 Good navigation

As part of your strategies of increasing online conversion on your website, you need to make that your website has good navigation. It should be relatively easy for users to find what they are looking for on your website. You should also use a category to group your content so that customers and visitors can easily find what they are looking for on your website.
 

#4 Positive Reviews

Also, I said in one of my articles that when customers want to purchase particular products or services, they will always look for someone that has used the product before. You need to make sure that your customer’s testimonials are displayed on your website for prospects to see. This will help to reinforce the fact that customers are not making mistakes by choosing to buy products and services from your website.
 

#5 Free Shipping

Also, if you really want to improve and maximize online conversion for your website, you need to offer free shipping to your customers. There are some that want to buy your products but they may not have the money to do the shipping. By offering free shipping, it will help to boost the confidence of your prospects and customers in your products and services. It will encourage the customers to buy from you.
 
#6 Compelling content
Also, in order to maximize online conversion for your products and services, you need to make sure that you create compelling content to support the products and services that you have for sale. The content you have created will allow prospects and customers to know what the product is all about as well as how it will benefit them. This will greatly increase the conversion rate for your product.
 

#7 Matched content

Also, when you are creating content for your website, you need to make sure that your content matches the correct product that you have for sales. Let’s say that you have created content and you include a link. If the content talks about cats, the link should direct customers to the page where they can purchase the cat. Nothing should be different.
 

#8 Testimonial

In addition, you should do all you could do to convert visitors to customers. You need to place the testimonial of satisfied customers on your landing page so that it will encourage customers to purchase your products and services. You are not under compulsion to use bad testimonials. You are free to delete such bad comments if you are not comfortable with such comments.
 

#9 Call to Action

There is a need for you to include a clear Call To Action for products that you have for sale. You need to make sure that such calls to action are descriptive enough so that prospects and customers will understand the steps that you want them to take after they might have gone through the contents. It is possible at times that some of them might not have the time to go through the entire content. They might just click on the CTA and perform the desired action.
 

#10 Test Your Website

Another important factor that you need to maximize online conversions for your website is to test your website. You need to run some speed tests in order to be sure that nothing is hindering your website from loading on time. You also need to test the links in order to be sure that they are linking to the appropriate pages. It is very critical.

#11 Online chatting

In order to guarantee all-around communication between prospects and customers, you need to make sure that your website provides a kind of feedback mechanism through which customers can reach out to you to ask questions and tell you what they feel about your products and services. This will allow you to cover up for any lapses discovered on your website. It will also boost customers’ confidence in your products and services.

#12 Frequently Asked Question

Also, there is a need to provide a section for Frequently Asked Questions on the website. At times, the FAQ will reduce the pressure on the customer service department. This will ensure that customers can have a kind of guideline that they can follow in order to resolve any issue they might be having regarding product sales. It will help to turn desired prospects into customers.

#13 prove your genuineness

Also in order to convince customers and prospects to buy products from your website, you have to be able to prove to them that you are genuine. There is a need for you to include your mailing address, your location as well as your phone numbers on your website. This will give your customers the guarantee that you are not out to swindle them.

#14 Your Front Page

The main reason why many people are not optimizing their conversions is due to the fact that they are not taking the business seriously as a real business. You need to come to the realization that your blog is your office. You have to do all you could to make your front page as attractive as possible. Do not forget also that customers should be able to find what they are looking for.

#15 easily assessable

In order to convert more visitors to customers, you have to make sure that you have an easily assessable blog or website. You need to make sure that customers can easily find what they are looking for. You need to make use of categories to group your content. You should also ensure that customers and other visitors can have access to your content without signing up on your website.

#16 Easy Purchase option

Just like the easy payment option that should be available on your website, you need to also provide an easy way to purchase your products and services as well. You have to provide a link to each page on your website. You should also display the price of each of your items as well as additional details that customers need to decide on whether to purchase the product or not.

#17 Answer all queries

It is also being said that a good customer-centric enterprise will not go to sleep until customers issues are resolved. You need to make sure that all customers’ complaints and enquiries are resolved amicably. Please note that there is no guarantee that you are not going to lose customers but as much as possible you need to raise the exit barrier for your customers by answering all their questions.

#18 Contact form

There are times that customers will always want to ask questions before they would make an actual purchase, you need to make it easy for customers to reach out to you. You can find a good contact form for free online. Having a contact form will prove that you value customers’ feedback. It will also increase customers’ confidence in your products as well.

#19 Quick response

One of the major issues that we have when it comes to online marketing is the issue of a late response. You need to make sure that you always respond to customers complaints and feedback in record time. You should always cultivate the habit of checking your email regularly for new messages and make sure that such enquiries are properly attended to.

#20 Concentrate on visitors benefits

As part of your effort to serve customers better, you need to always concentrate on visitors’ benefits. You have to know what customers stand to gain when they use your products and services. Make sure that these benefits are well documented on your website. You also need to work on the actual realization of these benefits as well.                                                                                                  

8 Great Tips For Converting Visitors To Customers

In my previous article, I have talked about some of the facts that you need to know about how to increase conversion for your online business. In this article, I want to talk about ways of converting visitors to customers. Follow me as we are going to look at that in this article.

For any type of business that you are into, you need to realize that your actual profit is not coming from new visitors or customers. Your profit is actually coming from your loyal customers. That i9s why you have to do all that you can in order to raise exit barriers for your customers. So, now let’s look at some of the tricks that you can use to convert visitors to customers.

Now the tricks…
#1 Be persuasive

One of the things that are very common when it comes to online marketing and marketing generally is that people will always want to see how persuasive you are before they can actually buy your products and services. Please note that with the power of persuasion, you can also make those that have no plan to purchase your product buy your product. If you want to sell online, you should be the type that will never take NO for an answer.

#2 Set and achieve goals

Also, if you really want to succeed in your online marketing efforts, you have to make sure that you set goals and you work towards achieving them. Your online marketing goals must be clearly written down and it must be realistic enough and achievable. Besides that, you need to make sure that you set a Key Performance Indicator so that you can be measuring how far you have gone in achieving your digital marketing goals.

#3 Good navigation

Also, I have said it in one of my articles that no matter how good your website design is if people find it difficult to navigate the website, you will observe that many of your visitors will stop visiting the website. You have to make sure that your contents are grouped based on characteristics that they have in common. Besides, you should also cultivate the habit of linking your existing articles to your previous article. This will assist both search engines and your visitors to know what your website is all about.

#4 Call to action

Also, there is a mistake that is common to content writers. We always forget to take advantage of the chances that we have when someone stumbled on our content. For every content that you release out there, you should always ask for something in return. People should not read your content and be confused. You should use the opportunity to tell them what you are expecting them to do. Do you want them to reshare the content, comment on it? It might even be that you want them to purchase such products or services.

#5 Increase downloading speed

There is one thing that is common to every individual. They are not always patient enough. That is why you need to ensure that you work on the speed of your website. You should ensure that you avoid content that can slow down your website. Visitors should be able to download on time. That will definitely increase the conversion rate on your website.

#6 lucrative offers

You can also make use of free giveaways when you need to convert visitors to customers. You need to use something to get something. You can give out a free ebook. You can also allow customers to have a trial version of your products and services in order to convince customers to subscribe to your products and services offers.

#7 Substance rather than style

There are many websites and content developers that have colourful websites but their websites like substance. When you are designing a website, you need to make sure that the website is designed in such a way that it is simple and easy to use. The website should be devoid of errors and it should be easy for people to find what they are looking for on your website.

#8 Entice customers to revisit

Also, as part of the measures to convert visitors to customers, you should have a way of enticing customers to revisit your website. I have said it that your profit is actually coming from your existing customers. If a customer but from you once and does not come back to repurchase your product. You have lost substantial profit. You should do all that you can to avoid such.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

In one of my articles, I have said that if you really want to stay out of trouble and useless lawsuits, you need to set up some policies for your e-commerce and internet marketing efforts. This will let visitors to your websites knows what you are liable for. It will also save you from useless lawsuits when anything goes wrong. In this article, I want to talk about some of those policies that you should be aware of. Let us examine that together now. 

#1 Use Policy
Use policy defines the way that users are expected to make use of resources provided on a website. It guides users on what is permitted and what is not permitted on a website.  This will save you from headaches if the resources that you have provided are misused or misinterpreted.
 

#2 Copyright and Trademark Policy

This actually establishes guidelines for use of copyright content and other materials that belong to an organization alone. This will allow you to sue Those that infringes on your copyright contents. It also protects your organization from any Trademark infringement.

#3 Indemnity Policy

Also, indemnity covers the liability falling on an organization as a result of errors and omissions. Let’s say that you posted information and that information are not complete. Indemnity policy will state that you are not responsible for the use of the information even those they are not complete. That means the users are using that information at their own risk.

#4 Liability Policy

A Liability policy on a website will limit the organization’s liability in case of any eventuality. Let’s say that you are selling a product, your liability policy will state what you will be responsible for. Let’s say for example a product shipped got lost in transit. Then the question comes, who will be responsible for it? Is it going to be the buyer or the seller of such products?

#5 Arbitration Policy

A Legal policy will state the legal processes that a claimant can follow when they have any issue with the website. It will also state the right that the organization has over the products that they have sold to the buyer.

#6 Security Policy

These are rules that are put in place in order to guarantee confidentiality and availability of information on the website. It also designed what users are expected to do on their own part in order to ensure that their activities do not expose others to security risks.
Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

E-Business models define the flow of products, services, revenue and benefits in an organisation. It also helps in conducting online business that generates profitable revenue growth for an organisation. In my previous article, I looked at the various types of e-commerce business models that you need to know generally when it comes to online businesses generally. In this article, I want to look at eight types of e-business models for businesses. Follow me as we are going to look at this business model together in this article. 

Now the models…

#1 Brokerage model

In this type of e-business model, Brokers or commission brings buyers to buy products and services from the organisation and they are paid commission in return for the services they are rendering to the organisation. 

#2 Infomediary model

They collect the analysed information that helped consumers while considering a purchase. These are the kind of online business that writes about products and services which will allow the buyer to decide whether they actually want to go for that particular product or service. 

#3 Merchant model 

This is a platform or channel that allows buyers and sellers to sell products and services over the internet. It also creates a platform where organisations can pay for products and services over the internet. At times, using this platform, sellers can decide to relate with buyers directly as well. 

#4 Community model

In this type of model, a website or blog might be created for the sole purpose of building a membership base. In this kind of model, they are not really relying on guests who are coming to the website for the first time. They might actually have to sign up and pay a monthly or yearly subscription in order to access content on the website.
                    

#5 Manufacturing model

In the manufacturing model, a manufacturer might decide to reach the end-users directly without making use of middlemen. This might allow them to reduce bottlenecks that customers might be facing while trying to have access to their products or services.

#6 Affiliate model

This model offers financial incentives in the form of a percentage to partners who are going to assist the manufacturers in selling their products and services. This always reduces the cost of advertisements as the affiliate partner will now be the one marketing such products and services.

#7 Advertising model

The contents and services of This model are displayed along with advertising messages in the form of banner ads. In this model, manufacturers can approach bloggers who have ad slots and pay them to display their banner ads on such blogs based on agreed terms.

#8 Subscription model

Here, members on those platforms pay agreed fees in order to have access to quality content that is available on their particular blog or website.

#9 Utility model

Here, activities are monitored and users are asked to pay for only services that they utilized on those websites. Take, for instance, if you are enjoying hosting or domain services on a particular platform, you will only have to pay for the services that you have subscribed for.

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.