Email marketing is one of the cheapest and the most affordable way to reach customers and retain customers in any organisation. If done correctly, it can help in retaining customers interest and driving conversions. In this article , I want to look at some of the ways of applying 10x rule to email marketing.
If there is one cheapest ways to reach your customers in an affordable way, it is Email marketing. Email marketing is one of the highest ROI channels. But the fact remains that not all of us are achieving our desires goals in email marketing, that is where a 10x email.marketing technique has to come in.
Please note that applying the 10X Rule means aiming for 10X bigger lists, 10X more engagement, and 10X higher conversion.
Ways of Leveraging 10X for Email Marketing Success
#1 10X List Building
When it comes to 10x email marketing, you should not just aim for a few subscribers, you should go for massive growth. You have to see how you can use email marketing to spur the growth of your business..
There is also a need to adopt the use of multiple lead magnets. This can include ebooks, checklists, free courses, templates among others to drive potential subscribers to your platform.
You also need to capture leads across 10+ touchpoints. You cannot just rely on one method. You can leverage on blog popups, exit-intent popups, YouTube descriptions, social media bios, paid ads, webinars to attract your ideal target audience.
You also need to segment your lists by interests, behavior, and buying stage for relevance. Once subscribers start getting customers he type of emails they are not interested in, they might decide to unsubscribe from such platform .
#2 10X Email Content
As an Affiliate marketer or content creator , you need to make sure you are adding value to the life of your subscribers. You have to provide 10X value in every email. You can be providing tips, insights, resources that people will love.
You also need to mix your formats when you formats: newsletters, storytelling, case studies, product highlights.
You have to make use of personalization beyond first name. You need to segment offers based on what users clicked, downloaded, or purchased.
You also need to add multimedia such as GIFs, videos, infographics for engagement.
#3 10X Email Frequency & Sequences
There is also a need for you to organize the frequency of your email services. Instead of one monthly newsletter,you need to send consistent weekly/daily value-packed emails.
There is a need to for you to build automated sequences for your email such as:
Welcome series where you can introduce your brand and deliver lead magnets.
You can also create nurture series such as tips, guides, value-driven content among others.
You can also create conversion series. These include product pitches, offers, testimonials among others.
You need to also introduce re-engagement series such as win back inactive subscribers.
#4 10X Personalization & Segmentation
In order to optimise your email delieverability, you need to segment your email Segment by segmenting your email based on the characteristics that they have in common.
Some of the demographics that can be used include location, interests, past purchases, behavior such as openers, clickers, non-engagers among others.
You also need to use dynamic content so subscribers see tailored offers.
You need to also send trigger-based emails such as cart abandonment, product viewed, milestone emails among others.
#5 10X Testing & Optimization
There is a need to also test your emails and optimise as well. You need A/B test everything such as Subject lines, Send times, CTA buttons, Layouts,track open rates, CTR, bounce rates, conversions → double down on what works.
You also need to prune inactive subscribers regularly for better deliverability. You have to know the amount of subscribers that are actually responding to your emails as well as those that are not responding. Then you need to focus more on actively engaging those that are responding as well as working on those that are not opening your emails.
#6 10X Deliverability & Trust
There is a need for you to increase deliverability and trust for your emails. You need to to use double opt-in, which will guarantee that the subscribers actually subscribed to your emails. This will also produce higher quality leads for the organisation.
You also need to warm up sending domains gradually. That means you have to do all that you can in order to ensure that your emails does not end up on spam folders.
You also need to authenticate with SPF, DKIM, DMARC. This will ensure that you are not breaking the rules relating to privacy and trust when it comes to sending of emails and lead generation.
You also need to avoid spammy words. focus on trust-based messaging. You should not use word such as Free or Trials and other of such words so that your emails will not end up in spam folders.
#7 10X Monetization
As an Affiliate Marketers, there is a need for you to promote affiliate offers, products, or services strategically among your target audience.
You also need to ensure that you bundle emails into mini-courses or challenges. This will definitely arouse the interest of your subscribers in your products and services.
You also need to create exclusive paid newsletters for premium subscribers. Once the information is reach , it will also encourage others to want to subscribe to such services as well .
You can also build funnel email leads into high-ticket coaching, consulting, or offers. That means you are attracting potential clients without having to force them to come to your office.
Conclusion
In conclusion, in order to 10X email marketing success, you need to grow 10X bigger lists through multiple lead capture points. You should also provide 10X more value with personalization and automation as well as optimize campaigns with 10X testing for higher conversions. You also need to build trust and authority so subscribers open, engage, and buy among your subscribers.
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