#1 Be critical about everything
Be critical about everything you read and everything people say. Ask other SEOs to back up their SEO tips and claims with data and sources, or at the very least explain why they think something is true or false and what thought process they went through.
There’s a massive amount of information on SEO out there, but it’s hard to filter out the bad stuff.
#2 Google algo focused on search intent
The fact that several of the Google updates we’ve seen since August 1st are about changes to better match search results with user intent.
It makes total sense and aligns with what I’ve seen in the sites that I’m managing the SEO for and other SEO experts have confirmed seeing the same thing. Of course, I asked them to back it up with data 😉
#1 Focus on the right keywords
When we first started our SEO efforts we went after every keyword out there that had a decent search volume. What we found pretty quickly is that it wasn’t as much about the search volume as it is about intent.
We noticed that some keywords that would bring a ton of traffic, wouldn’t bring in a lot of business, while others didn’t bring in a lot of traffic, and were responsible for bringing in a lot of business. This made us realize that we needed to refocus our content campaign on “revenue keywords.” Just getting traffic wasn’t going to do, we needed to target keywords that have the highest potential of bringing revenue in order to see an ROI on our SEO efforts.
Many new websites make this mistake. So my advice would be to pinpoint the queries that are used by customers in your industry that are at the tail end of the shopping process and do this early on. This will give you the revenue boost necessary at the beginning stages so that you can use those gains to reinvest in a more aggressive content marketing/SEO campaign.
My last SEO “aha” moment was the influence your internal link profile has on your search engine rankings. Recently we decided to clean up our SEO top to bottom, and part of that effort was cleaning up our internal link profile.
What we did was finding a set of keywords for each page and didn’t deviate from the specified anchor text, to make sure we are consistent with the information that is pointing to that particular page. Within a few weeks of doing this, we found our rankings increasing for each of those pages, specifically for those target keywords. Normally internal linking is seen as a small factor, but it had a huge impact on our website rankings.
1. Be the best among the best
If you haven’t created one of the top 10 best pieces of content on your topic, don’t expect to rank on page one.
You should believe in your content that much. Of course, making a great page is critical, but insufficient. You still need to do the SEO basics. Each of these aligns with a key search ranking factor.
- Validate that you have a chance for ranking for your target keyphrase (competition and authority)
- Use the target phrase and the semantically related phrases in the usual ways (keywords and relevance)
- Format the content so it’s scannable, visual and keeps visitors on the page after they click (user-interaction signals)
So yes, optimize your content for search, but don’t expect any results unless you’re ready to stand up and make the case that your page is better than all the others.
If you do that, the search engines are trying to help you. If you don’t do that, the search engines are trying to stop you.
2. Write less. Rewrite more.
Write less. Rewrite more. That was a revelation for me. After many years of creating new content, I finally realized that I had a lot of URLs that were credible, but the content was old. So I started rewriting old articles and the results have been great.
I watch to see which posts are declining in rank, which posts almost rank high and which posts have a lot of inbound links. Then I review them for quality. If any of these are less than amazing, I rewrite them. Then I watch the rank climb. Works like a charm.
I’m not the only one who has discovered this trick. Our annual blogger survey found that 38% of content creators are updating older articles. And those that do are twice as likely to report “strong results” from their blogs.
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.
I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.
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