First and foremost, I want to say that it is very easy to get visitors to visit your website for the first time. The problem lies in the fact that you cannot force any user to come back to visit your website if your website fails to meet their demand.
That is why it is very important that you need to ensure that your website is mobile responsive.
You also need to ensure that you are getting feedback from both first-time visitors and other returning customers. Here in this article, I want to talk about some of the reasons why you need a good website design. Follow me as we are going to look at that in this article.
Here are some of the reasons…
#1 Increased sales
It has been established that your profit is not coming from your first-time customers; your profit is coming from your returning customers. You might have run ads to drive those first customers back to your website.
You are losing profit if you cannot bring back a first-time customer. You are going to make more profit if customers are satisfied with your website and they are coming back for repeat purchases.
#2 High search engine ranking
Also, when you have a good website design, it will also allow you to rank higher on search engines.
Although Google does not reveal to us what factors and indices they are using to rank a website, it is certain that when you have a low bounce rate and increased traffic on your website, you are going to rank higher on the search engine.
This is possible because it is very easy for your users to find what they are looking for on your website.
#3 Brand reputation and recognition
Another major benefit of a good website design is that it will increase brand reputation and recognition. Because you are ranking higher on search engines, you are going to get more organic traffic coming to your website.
This is going to increase the popularity of your website. It will also allow you to get new customers from your existing customers.
#4 Customer loyalty
Another fact about having a good website design is that it will increase customer loyalty to your website. When it comes to customer loyalty, it has to do with the desire of your audience to stick to your website even though there are alternatives that are better than yours.
If you have a good design and it is very easy for people to find what they are looking for. They will not even bother to look for an alternative.
#5 Opt-in for promotion and newsletters
Also, when you have a good website, you will notice that visitors coming to your website will opt in for your promotional offers and newsletters.
Since those customers have an emotional relationship with your products and services, they will trust you completely that you are going to deliver.
You now have to work hard in order to ensure that you continue to provide a consistent customer experience in order to retain your customers.
#6 Information for the customer database
When you have a good website design, it will be easy for customers to find what they are looking for on your website.
A good website, for example, should be able to provide descriptions that customers can go through. This description provides customers with features that come with the product.
This will allow visitors to decide whether they would like to purchase that particular product or not. This will also provide the website with testimonials that can convince subsequent visitors to buy the product. This will increase customer engagement and customer retention for the product.
Action Point
PS: I know you might agree with some of the points raised in this article or disagree with some of the issues raised.
Please share your thoughts on the topic discussed. We would appreciate it if you could drop your comment. Thanks in anticipation.
