#2 Show your expertise
Google released an algorithm update (referred to as the “medic” update), and their guidelines had a huge focus on “E-A-T” content (which stands for Expertise, Authoritativeness, Trustworthiness).
A great workaround for meeting that criteria, without investing in new content, is to update forgotten pages on your website–including author bio, about, contact and homepages. Give them a refresh with new, keyword-optimized content and you’ll soon be seen as more of an expert than a site that doesn’t.
#1 Get your hands dirty
It’s very hard to pick just one thing – but if this is advice and not a skill I’d say that it’s important to do your own testing and research. There are plenty of people publishing findings online and they can certainly be a useful starter – but nothing beats getting your hands dirty and running tests yourself.
You may find something unusual you can discuss with the wider community (which is kind of a second piece of advice I’ve squeezed in there) which can also help further your understanding of the topic in question.
#2 Experiment with internal links
Internal linking – is not something I’ve learned or really re-learned, but it’s something that continues to surprise me. It can be so powerful if done right – especially if you have an established and trusted site.
Adding links to a page with few can see it rocket upwards for targeted phrases – so it’s often one of those killer tactics…both low friction and high impact. Linked back to point 1 – testing is key here, there’s never an exact way to do this and every site is different.
I’ve worked with a client where 5 internal links had the desired effect, and another where 10k seemed to do the trick.
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PS: I know you might agree with some of the points raised in this article or disagree with some of the issues raised.
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