April 4, 2025
RELIGION. DIGITAL MARKETING. PROJECT MANAGEMENT. ITIL 4 AND MORE
CRM Implementation: How To Build A Customer Centred Enterprise Successfully. Before CRM can be implemented in any organisation, there are some basic things that must be put in place so that the whole
Electronic CRM: How To Deploy The Internet For Customer Conversion. What is E-CRM? Electronic CRM can simply be defined as the introduction of technologies and the internet in order to ensure that customers enjoy
Shocking Facts About CRM Solution Map #1 Marketing In the marketing department’s plans to shift to CRM, they needed applications that can identify prospective customers. They must be able to identify prospective customers.
Customer Relationship Management Strategy: Designing Effective Blueprint For Customers Success Introduction In defining CRM strategy in chapter one, we said that any organisation that desires to be customer-centred must have a laid down
Customer Care In CRM: How To Make Customers Stick To You For Life In my previous article, I looked at all that you need to know about customer strategy in CRM. In this
6 Components Of Customer Relationship Management: What Make CRM The Favourite In my previous article, I looked at some of the drivers of customer relationship management. In this article, I want to look
In my previous article, I talked about all that you need to know about customer relationship management. In this article, I want to talk about some of the major drivers of CRM. Follow
3 Major Achievements From CRM Initiatives: Why Should Consider Starting Now. I know that CRM or CRM Initiatives is a buzzword. Almost every organisation wants people to know them as being customer centred. In
Discussing Customers As The Centre The Of Universe Many CRM definitions focus on the importance of knowing your customer and acting on that knowledge. Putting this principle into practice is where the complexity
In my previous article, I talked about Samson and some of the mistakes that the bank made that made them lose Samson as a customer. In this article, I want to expose five main
In my past articles, I have always been using the story of Samson and the bank. I have explained how he was treated harshly and the steps that he took after that. In this
What is Customer Interaction In CRM? It has much to do with talking to your customers and customers talking to you and among one another about your products and services. Many at
At the end of this article , readers should be able to understand: Who a customer is, What it means to treat customers like a king The act of knowing your customers
When we talk about dimensions of customer service, it is a concept that helps us to understand that customers rate the level of services been provided by any organisation in two dimensions. We are
When we talk of touchpoints, we are talking about different ways through which customers can have access to an organization. In many forward-looking organizations, today gone are those days when customers cannot have
A Customer-Centric Enterprise (CCE) is an organisation that has resolved to do business from the customers’ perspective. In this kind of organisation, profit is not their main motive of establishing a business, they first
At the end of this article, readers should be able to: · Know what customer-centric enterprises are.; · The characteristics of CCEs.; · Customers’ perspective of CCEs; · Functions that CCEs are meant
As an organisation moves from a product-centric enterprise to a customer-centric one, there are some basic things that will begin to change about the organisation, we want to look at this under four main headings,
The Concept This is the simplest way of explaining the way by which an organisation whether product or customer-centred interacts with its customers and prospects. It explains the process that a customer or prospect
Definition Customer Lifetime Value (CLV) can be seen as the expected financial benefit from customer retention investment to build customer loyalty, Simply, it is the total amount that you expect your customers to spend