CRM Implementation: How To Build A Customer Centred Enterprise Successfully.
CRM Implementation: How To Build A Customer Centred Enterprise Successfully. Before CRM can be implemented in any organisation, there are some basic things […]
CRM
Electronic CRM: How To Deploy The Internet For Customer Conversion.
Electronic CRM: How To Deploy The Internet For Customer Conversion. What is E-CRM? Electronic CRM can simply be defined as the introduction of technologies […]
CRM Solution Map: Practical Pathway To CRM Success
Shocking Facts About CRM Solution Map #1 Marketing In the marketing department’s plans to shift to CRM, they needed applications that can identify prospective […]
Customer Relationship Management Strategy: Designing Effective Blueprint For Customers Success
Customer Relationship Management Strategy: Designing Effective Blueprint For Customers Success Introduction In defining CRM strategy in chapter one, we said that any organisation […]
Customer Care In CRM: How To Make Customers Stick To You For Life
Customer Care In CRM: How To Make Customers Stick To You For Life In my previous article, I looked at all that you […]
6 Components Of Customer Relationship Management: What Make CRM The Favourite
6 Components Of Customer Relationship Management: What Make CRM The Favourite In my previous article, I looked at some of the drivers of […]
Major Drivers Of CRM: The Secret Behind Successful CCEs
In my previous article, I talked about all that you need to know about customer relationship management. In this article, I want to […]
3 Major Achievements From CRM Initiatives
3 Major Achievements From CRM Initiatives: Why Should Consider Starting Now. I know that CRM or CRM Initiatives is a buzzword. Almost every organisation […]
Roles Of Customers In a Business: Why You Should Start Taking Your Customers Serious
Discussing Customers As The Centre The Of Universe Many CRM definitions focus on the importance of knowing your customer and acting on that […]
5 Reasons Why You Keep On Loosing Customers: And How To Stop It
In my previous article, I talked about Samson and some of the mistakes that the bank made that made them lose Samson as a […]
How To Excite Informal Customers Correctly (+Examples)
In my past articles, I have always been using the story of Samson and the bank. I have explained how he was treated harshly […]
Customer Interaction In CRM: Ways Of Getting Insight Through Customer Engagement
What is Customer Interaction In CRM? It has much to do with talking to your customers and customers talking to you and among […]
Customer In CRM: Real Reasons Why You Ended Up With No Sales
At the end of this article , readers should be able to understand: Who a customer is, What it means to treat […]
2 Dimensions Of Customer Relationship: Understanding The Unique Nature Of Customer Engagement
When we talk about dimensions of customer service, it is a concept that helps us to understand that customers rate the level of services been […]
Customer Touchpoints In CRM: Different Ways Organisations Can Reach Their Customers
When we talk of touchpoints, we are talking about different ways through which customers can have access to an organization. In many forward-looking […]
Customer Centric Enterprise: How To Identify An Organisation That Puts Customers First
A Customer-Centric Enterprise (CCE) is an organisation that has resolved to do business from the customers’ perspective. In this kind of organisation, profit is […]
Differences Between Product Centricity and Customer Centricity (+Practical Examples).
At the end of this article, readers should be able to: · Know what customer-centric enterprises are.; · The characteristics of CCEs.; · […]
Characteristics Of Customer Centric Enterprise: How To Spot A Customer Focused Enterprise.
As an organisation moves from a product-centric enterprise to a customer-centric one, there are some basic things that will begin to change about the organisation, […]
Customer Life Cycle: How To Prevent Customer Hijacking By Competitors (With Examples)
The Concept This is the simplest way of explaining the way by which an organisation whether product or customer-centred interacts with its customers and […]
Customer Lifetime Value For CRM: How To Know The Worth Of Your Customers
Definition Customer Lifetime Value (CLV) can be seen as the expected financial benefit from customer retention investment to build customer loyalty, Simply, it is […]