Introduction In the previous chapter, we talk about the brand promise which has much to do with what consumers should expect from your organization. Before you can study your customers, you must…
Category: CRM
Customer Satisfaction In CRM: A Practical Guide (+Examples)
OBJECTIVES OF THIS ARTICLE PEOPLE ALSO READ THIS:Unknown Facts About Operational CRM In this article, we want to look at: PEOPLE ALSO READ THIS:Unknown Facts About Workflow…
Customer Loyalty In CRM: How To Delight Customers
Definition A customer is loyal if he continues to buy a particular product, or service after the first purchase. It can also be seen as the desire of an organisation person…
Customer Care In CRM: How To Retain Customers For Life (+Examples)
Introduction PEOPLE ALSO READ THIS:Unknown Facts About Operational CRMWhen we talk about customer care in either product-centric or customer centric organization, we are talking about a specialized centre that is…
The Concept of e-CRM: Ways Of Relating With Customers Across Multiple Channels
What is E-CRM? E-CRM can simply be defined as the introduction of technologies and the internet in order to ensure that customers enjoy the maximum experience from the organization irrespective of…
Drivers Of CRM: Highlighting The Drivers Of Customers Satisfaction
Definition The word “drivers” are not strange, even to a layman. They are the ones saddled with the responsibility of taking you to your desired destination (s). Don’t be surprised, CRM…
Overview Of Customer Relationship Management
When we talk about CRM, we are talking about how you relate with your customers. We want to look at where your business is focused on. However, before doing that, I would…
Analysing, Learning, Listening And Responding Management
Introduction In organizations, the marketing departments carry out a campaign in order to attract new customers to their lifecycle. These campaigns take different forms based on the type of organization…
The Basics Of Customer Relationship Management
At the end of this article, readers should be able to understand what: Customer Relationship Management (CRM) is, Understand the drivers of CRM Identify the elements of a good…
Facts About Sales Forecasting In CRM
OBJECTIVE OF THIS ARTICLE At the end of this article, we are going to discover the following: Definition of Sales Forecasting What sales funnel Management is Qualities of a good sales…
Unknown Facts About Marketing Automation In CRM
OBJECTIVES OF THIS ARTICLE At the end of this article, readers should be able Define Marketing Automation. Know the features of good marketing automation. Marketing automation consists of the…
Unknown Facts About Campaign Management In CRM
OBJECTIVES OF THIS ARTICLE At the end of this article, readers should be able to: Define campaign management. Explain some of its unique features. Introduction In the recent time,…
Unknown Facts About Workflow Management In CRM
Objectives of this article Define Workflow management. Explain some of the unique features of workflow management applications. Definition When we talk of workflow management, we are talking about the process of…
Unknown Facts About Operational CRM
OBJECTIVE OF THIS ARTICLE At the end of this article, readers should be able to: Define Operational CRM Define SFA Discuss the benefits of STA Operational CRMs are customer-facing applications…