Electronic CRM can simply be defined as the introduction of technologies and the internet in order to ensure that customers enjoy the maximum experience from the organisation irrespective
CRM
CRM
CRM Solution Map: Practical Pathway To CRM Success
Shocking Facts About CRM Solution Map #1 Marketing In the marketing department’s plans to shift to CRM, they needed applications that can identify prospective customers. They
CRM
Customer Relationship Management Strategy: Designing Effective Blueprint For Customers Success
Introduction In defining CRM strategy in chapter one, we said that any organisation that desires to be customer-centred must have a laid down plan on how
CRM
Customer Care In CRM: How To Make Customers Stick To You For Life
In my previous article, I looked at all that you need to know about customer strategy in CRM. In this article, I want to look at all
CRM
6 Components Of Customer Relationship Management: What Make CRM The Favourite
In my previous article, I looked at some of the drivers of customer relationship management. In this article, I want to look at some of the components of
CRM
Major Drivers Of CRM: The Secret Behind Successful CCEs
In my previous article, I talked about all that you need to know about customer relationship management. In this article, I want to talk about some of the
CRM
3 Major Achievements From CRM Initiatives
I know that CRM or CRM Initiatives is a buzzword. Almost every organisation wants people to know them as being customer centred. In this article, I want to
CRM
Roles Of Customers In a Business: Why You Should Start Taking Your Customers Serious
Many CRM definitions focus on the importance of knowing your customer and acting on that knowledge. Putting this principle into practice is where the complexity lies.
CRM
5 Reasons Why You Keep On Loosing Customers
In my previous article, I talked about Samson and some of the mistakes that the bank made that made them lose Samson as a customer. In this article,
CRM
How To Excite Informal Customers Correctly (+Examples)
In my past articles, I have always been using the story of Samson and the bank. I have explained how he was treated harshly and the steps
CRM
Customer Interaction In CRM: Ways Of Getting Insight
It has much to do with talking to your customers and customers talking to you and among one another about your products and services. Many at
CRM
Customer In CRM: Real Reasons Why You Ended Up With No Sales
At the end of this article , readers should be able to understand: Who a customer is, What it means to treat customers like a
CRM
2 Dimensions Of Customer Relationship
When we talk about dimensions of customer service, it is a concept that helps us to understand that customers rate the level of services been provided by any
CRM
Customer Touchpoints In CRM: Different Ways Organisations Can Reach Their Customers
When we talk of touchpoints, we are talking about different ways through which customers can have access to an organization. In many forward-looking organizations, today gone
CRM
Customer Centric Enterprise: How To Identify An Organisation That Puts Customers First
A Customer-Centric Enterprise (CCE) is an organisation that has resolved to do business from the customers’ perspective. In this kind of organisation, profit is not their main
CRM
Differences Between Product Centricity and Customer Centricity (+Practical Examples).
At the end of this article, readers should be able to: · Know what customer-centric enterprises are.; · The characteristics of CCEs.; · Customers’ perspective of
CRM
Characteristics Of Customer Centric Enterprise: How To Spot A Customer Focused Enterprise.
As an organisation moves from a product-centric enterprise to a customer-centric one, there are some basic things that will begin to change about the organisation, we want to
CRM
Customer Life Cycle: How To Prevent Customer Hijacking By Competitors (With Examples)
The Concept This is the simplest way of explaining the way by which an organisation whether product or customer-centred interacts with its customers and prospects. It explains
CRM
Customer Lifetime Value For CRM: How To Know The Worth Of Your Customers
Customer Lifetime Value (CLV) can be seen as the expected financial benefit from customer retention investment to build customer loyalty, Simply, it is the total amount that
CRM
Customer Value Proposition: Knowing What You Will Gain From Customer Engagement (+Examples)
A Customer Value Proposition (CVP) consists of the sum total of benefits that a vendor promises a customer will receive in return for the customer’s associated payment