Electronic CRM: How To Deploy The Internet For Customer Conversion.
Electronic CRM can simply be defined as the introduction of technologies and the internet in order to ensure that customers […]
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CRM Solution Map: Practical Pathway To CRM Success
Read more: CRM Solution Map: Practical Pathway To CRM SuccessShocking Facts About CRM Solution Map #1 Marketing In the marketing department’s plans to shift to CRM, they needed […]
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Customer Relationship Management Strategy: Designing Effective Blueprint For Customers Success
Read more: Customer Relationship Management Strategy: Designing Effective Blueprint For Customers SuccessIntroduction In defining CRM strategy in chapter one, we said that any organisation that desires to be customer-centred […]
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Customer Care In CRM: How To Make Customers Stick To You For Life
Read more: Customer Care In CRM: How To Make Customers Stick To You For LifeIn my previous article, I looked at all that you need to know about customer strategy in CRM. In […]
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6 Components Of Customer Relationship Management: What Make CRM The Favourite
Read more: 6 Components Of Customer Relationship Management: What Make CRM The FavouriteIn my previous article, I looked at some of the drivers of customer relationship management. In this article, I want […]
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Major Drivers Of CRM: The Secret Behind Successful CCEs
Read more: Major Drivers Of CRM: The Secret Behind Successful CCEsIn my previous article, I talked about all that you need to know about customer relationship management. In this article, […]
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3 Major Achievements From CRM Initiatives
Read more: 3 Major Achievements From CRM InitiativesI know that CRM or CRM Initiatives is a buzzword. Almost every organisation wants people to know them as being […]
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Roles Of Customers In a Business: Why You Should Start Taking Your Customers Serious
Read more: Roles Of Customers In a Business: Why You Should Start Taking Your Customers SeriousMany CRM definitions focus on the importance of knowing your customer and acting on that knowledge. Putting this principle […]
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5 Reasons Why You Keep On Loosing Customers
Read more: 5 Reasons Why You Keep On Loosing CustomersIn my previous article, I talked about Samson and some of the mistakes that the bank made that made them […]
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How To Excite Informal Customers Correctly (+Examples)
Read more: How To Excite Informal Customers Correctly (+Examples)In my past articles, I have always been using the story of Samson and the bank. I have explained […]
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Customer Interaction In CRM: Ways Of Getting Insight
Read more: Customer Interaction In CRM: Ways Of Getting InsightIt has much to do with talking to your customers and customers talking to you and among one another […]
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Customer In CRM: Real Reasons Why You Ended Up With No Sales
Read more: Customer In CRM: Real Reasons Why You Ended Up With No SalesAt the end of this article , readers should be able to understand: Who a customer is, […]
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2 Dimensions Of Customer Relationship
Read more: 2 Dimensions Of Customer RelationshipWhen we talk about dimensions of customer service, it is a concept that helps us to understand that customers rate […]
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Customer Touchpoints In CRM: Different Ways Organisations Can Reach Their Customers
Read more: Customer Touchpoints In CRM: Different Ways Organisations Can Reach Their CustomersWhen we talk of touchpoints, we are talking about different ways through which customers can have access to an […]
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Customer Centric Enterprise: How To Identify An Organisation That Puts Customers First
Read more: Customer Centric Enterprise: How To Identify An Organisation That Puts Customers FirstA Customer-Centric Enterprise (CCE) is an organisation that has resolved to do business from the customers’ perspective. In this […]
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Differences Between Product Centricity and Customer Centricity (+Practical Examples).
Read more: Differences Between Product Centricity and Customer Centricity (+Practical Examples).At the end of this article, readers should be able to: · Know what customer-centric enterprises are.; · […]
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Characteristics Of Customer Centric Enterprise: How To Spot A Customer Focused Enterprise.
Read more: Characteristics Of Customer Centric Enterprise: How To Spot A Customer Focused Enterprise.As an organisation moves from a product-centric enterprise to a customer-centric one, there are some basic things that will begin […]
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Customer Life Cycle: How To Prevent Customer Hijacking By Competitors (With Examples)
Read more: Customer Life Cycle: How To Prevent Customer Hijacking By Competitors (With Examples)The Concept This is the simplest way of explaining the way by which an organisation whether product or customer-centred […]
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Customer Lifetime Value For CRM: How To Know The Worth Of Your Customers
Read more: Customer Lifetime Value For CRM: How To Know The Worth Of Your CustomersCustomer Lifetime Value (CLV) can be seen as the expected financial benefit from customer retention investment to build customer […]
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Customer Value Proposition: Knowing What You Will Gain From Customer Engagement (+Examples)
Read more: Customer Value Proposition: Knowing What You Will Gain From Customer Engagement (+Examples)A Customer Value Proposition (CVP) consists of the sum total of benefits that a vendor promises a customer will […]
