Customer Centricity In CRM: What You Should Know (+Examples)
Customer Centricity has much to do with the desire of an organization to put customers first in whatever thing they are doing. The organisation in […]
CRM
Customer Profiling And Modelling In CRM:Practical Guide (+Examples)
Introduction In the previous chapter, we talk about the brand promise which has much to do with what consumers should expect from your organization. Before […]
Customer Satisfaction In CRM: A Practical Guide (+Examples)
OBJECTIVES OF THIS ARTICLE In this article, we want to look at: · The meaning of customer satisfaction. […]
Customer Loyalty In CRM: How To Delight Customers
Definition A customer is loyal if he continues to buy a particular product, or service after the first purchase. It can also be seen […]
Customer Care In CRM: How To Retain Customers For Life (+Examples)
Introduction When we talk about customer care in either product-centric or customer centric organization, we are talking about a specialized centre that is […]
The Concept of e-CRM: Ways Of Relating With Customers Across Multiple Channels
What is E-CRM? E-CRM can simply be defined as the introduction of technologies and the internet in order to ensure that customers enjoy the […]
Drivers Of CRM: Highlighting The Drivers Of Customers Satisfaction
Definition The word “drivers” are not strange, even to a layman. They are the ones saddled with the responsibility of taking you to your […]
Overview Of Customer Relationship Management
When we talk about CRM, we are talking about how you relate with your customers. We want to look at where your business is focused […]
Analysing, Learning, Listening And Responding Management
Introduction In organizations, the marketing departments carry out a campaign in order to attract new customers to their lifecycle. These campaigns take different […]
The Basics Of Customer Relationship Management
At the end of this article, readers should be able to understand what: Customer Relationship Management (CRM) is, Understand the drivers of […]
Facts About Sales Forecasting In CRM
OBJECTIVE OF THIS ARTICLE At the end of this article, we are going to discover the following: Definition of Sales Forecasting What sales funnel […]
Unknown Facts About Marketing Automation In CRM
OBJECTIVES OF THIS ARTICLE At the end of this article, readers should be able Define Marketing Automation. Know the features of good marketing automation. […]
Unknown Facts About Campaign Management In CRM
OBJECTIVES OF THIS ARTICLE At the end of this article, readers should be able to: Define campaign management. Explain some of its unique features. […]
Unknown Facts About Workflow Management In CRM
Objectives of this article Define Workflow management. Explain some of the unique features of workflow management applications. Definition When we talk of workflow management, […]
Unknown Facts About Operational CRM
OBJECTIVE OF THIS ARTICLE At the end of this article, readers should be able to: Define Operational CRM Define SFA Discuss the benefits of […]