Category: DIGITAL MARKETING

Targeting In Online Advertising: How To Get The Right Prospects

There are two distinct forms of targeting; Audience and Contextual. Think of it as the Who and…

Analysing Audience Targeting For Video Ads

    In this article, I want to look at how to do Audience Targeting…

Understanding Remarketing In Advertising Campaign

  Here are some of the facts you should understand about Remarketing In Advertising Campaigns.…

Measuring URL PageRank: How To Handle Google PageRank

  This article talks about how to measure URL PageRank. Moz and Ahrefs are popular…

Electronic Payment Concepts: What You Should Know (+Examples)

In my previous articles, I talked about some of the factors to consider when you…

Finding Long Tail Keywords In Customers Feedback

Customer feedback is invaluable to businesses. Here are some of the ways that you can…

Highlighting Benefits Of Pay-Per-Click Advertising

Pay Per Click Advertising is one of the exciting advertising model for Online marketers. Here…

Digital Marketing Agency In Nigeria: Their Importance And Impact

Digital marketing is a process that helps businesses connect with potential customers through the use…

SEO Strategist: The Skills And Character Traits

There is something that I used to tell people, most especially youth in my dear…

No Refund Policy: Why You Should Not Operate It As A Policy

  Here's how a no refund policy can cost your business thousands of naira.   According…

Understanding The Architecture For Website Design

  In my previous article, I talked about some of the components of website design.…

AI in Digital Marketing: How To Capitalise On Artificial Intelligence

  There are many different types of Artificial Intelligence (AI) in the world today, but…

Content Creation Strategy: How to Write Compelling Content that Converts

  Many people underestimate the importance of writing well, especially in online marketing. If you…

12 Major Benefits Of Internet Marketing (+Examples).

  Earlier, I discussed some of the reasons why the Internet has changed how businesses…

Web User Experience: How To Increase Web Visitors Retention

Web User Experience as outlined by the International Organization for Standardization is a “person’s perceptions…

Ways Of Matching Content Type To Target Audience

With great content comes great responsibility and knowing the limits of content will help you plan…

Determining Website Objectives: What To Look Out For (+Examples)

In my previous article, I talked about some of the facts that you need to…

5 Major Part Of Teknisk SEO For Bloggers

  Teknisk SEO is one of the most difficult parts of SEO. If you are…

Social Media Marketing: The Do’s and Don’ts (+Examples)

  Social media marketing can be used to achieve an amazing number of goals, including…

Finding Guest Post Opportunities As A Blogger

  Introduction Here are some of the ways that you can find Guest Post opportunities…