Category: DIGITAL MARKETING

Blogging For Individuals And Businesses: How To Get Started   People often wonder if blogging is a necessary part of online business. Does it really make such a difference for a business to have or not to have a blog?         The main reason why blogging is highly recommended is the fact…

  To understand how we have gotten to this point, where blogging is an inseparable part of our lives, you need to learn about the content and Google’s Panda update.   These two have influenced blogging to become what we know today. In this article, I want to talk about some facts about Content and…

  Blogging has completely stirred up the situation on the internet. It has been something that people were getting used to during the 1990s, but as of 2000s, the online world completely changed due to the influence of blogging.   What once began as a platform for sharing personal thoughts in online form has now…

  As a sector of online marketing, search engine marketing focuses on the promotion of links through search engine ads. These are ads placed in the search engines before, next to, or after the organic search results.     Affiliates are allowed to advertise their affiliate links through most channels available in online marketing, including…

  Search engines rely on algorithms to find web pages and decide which ones to rank for any given keyword. There are 3 steps to how search engines work: #1 Crawling Discovery stage Automated crawlers are sent to find new and previously known pages by following links from one page to another Search engines send…

With best practices in place and organized strategies being implemented, affiliate marketing can be quite a lucrative endeavor for both merchants and affiliates. Merchants particularly see this business model as a win-win for them.   They only pay for the actual conversions, i.e. for their goals being achieved. They do not risk losing any investment…

  Are there any obstacles? While the positive influence of blogging cannot be denied, there can be some obstacles to this strategy as well. Take a look at the three most common obstacles you will encounter and how you can overcome them.   Time-consuming One of the biggest obstacles companies face is the lack of…

Blog: All That You Need To Know   A blog is a website or a web page that is regularly updated with new content. Content is displayed as blog articles or posts, which are usually shown in reverse chronological order, so the newest are visible first When blogging was still new in the online community,…

  A content management system is a system that is used to manage the content of a website. This is defined as the process of moving the web content to all phases onto the production site. To effectively use a content management system, we need to make use of Content Management Applications.   Content Management…

    If there is one thing that has revolutionised how business is being done worldwide, it is the coming of the internet.   With the coming of the internet into the business landscape, it is now possible for organisations to do business beyond their immediate environment.     Many businesses today are also able…

  In my previous article, I talked about some of the facts that you need to know about how to create a good website.      In this article, I will be talking about some of the facts that you need to know about elements of website accessibility.   Follow me as we will look at…

  Search engine optimization (SEO) can be tricky, but it doesn’t have to be.   One of the most popular misconceptions about SEO is that it involves shady practices and underhanded manipulation of search engine algorithms to gain favourable rankings and more traffic to your website.   While there are certainly black hat tactics you can…

In my previous article, I discussed some of the facts that have to do with the development of digital marketing generally. In this article, I want to talk about some of the impacts of Supply Chain Management on Digital Marketing and e-commerce. Follow me as we are going to look at that together in this article.  …

  LinkedIn is a social media platform for professionals that allows users to connect with colleagues, potential employers, and industry leaders.   Founded in 2003, LinkedIn has grown to become the world’s largest professional network with over 750 million members worldwide. The site offers a variety of features such as job postings, company pages, and…

In my previous articles, I have talked about some of the ways that you can generate leads through Influencer marketing. In this article, I want to talk about how you can effectively convert dead leads in digital marketing. Follow me as we are going to look at that in this article.     When we talk about…

  As a Digital Marketer or website owner, you have a lot to do when it comes to determining whether you are going to succeed or not. In order for you to succeed, you need to keep an eye on your data.   You have to continue to analyze your data and compare the past with…

  The Google Display Network (GDN) is the display and video advertising channel that allows advertisers to serve display and video ads to their target audience using the Google Ads interface.    The Google display network reaches over 90% of all people on the internet globally across over 2 million websites. It is the display and…

  Herculist Affiliate Program is a popular program that allows members to earn commissions by referring new members to the Herculist Plus email marketing platform..     The program offers a great way to earn additional income, with commissions of up to 50% on all recurring monthly and yearly membership payments made by referrals.  …

  In my previous articles, I have talked about some of the means of generating leads for your businesses. In this article, I want to talk about some of the ways of generating leads through Influencers. Follow me as we are going to look at that together in this article.   Generating leads through Influencers…