We define content creation as the process of generating varying formats of collateral that serve the needs of your intended audience to help build authority, credibility and utility between your target audience and your brand. Content creation comes after you’ve done the research on your audience, defined your proposition and content marketing strategy…
At this point, when we are all witnessing the overall presence of digital marketing, we can no longer neglect the importance of content marketing. It has become a fundamental part of any digital marketing strategy. It is a pillar supporting all your efforts and attempts to position your brand in the market and…
In my previous articles, I have talked about some of the means of generating leads for your businesses. In this article, I want to talk about some of the ways of generating leads through Influencers. Follow me as we are going to look at that together in this article. Generating…
In my previous article, I discussed some of the factors that you need to consider when it comes to planning an e-commerce website. In this article, I want to look at some of the steps to follow when planning an e-commerce website. Follow me as we are going to look at that in…
In order to help you achieve your marketing goals, the Digital Marketing Institute has developed 3i principles to focus on when planning your digital marketing strategy. The goal is to get you thinking about the end-to-end digital process your organization needs to go through in order to adopt your strategy: #1…
In my previous article, I talked about some of the ways that you can generate leads through Influencers. In this article, I want to look at some of the ways that you can convert leads to sales. Follow me as we are going to look at that together in this article. How…
Getting to the number 1 spot of Google’s organic search results is an uphill battle. But just because it’s hard, doesn’t mean you can’t win. In this article I want to talk about how to Optimise post for Google Featured Snippets. Even if you’re not occupying position 1, you can outrank it. How? Is…
Best Social Media Tools For Affiliate Marketer (+Examples) Social networks are another channel you will probably use for promotion. Even if you do not promote affiliate links directly through social media, you will still share content that contains affiliate links. You will need to get acquainted with social media…
Lead generation includes collecting email addresses of the online users who are most likely to become your customers, based on specific conditions they fulfill, such as being from a certain location, within a certain age group. Having bought a similar product before, having visited a page on your blog, etc. Leads are also…
This segment of online marketing includes business promotion through social networks. It starts with creating social media profiles. It includes many social media marketing techniques, such as content promotion and engagement, hosting competitions and giveaways, interaction with the social media users, social media advertising, etc. Blogging is sometimes defined as a…
To understand the relationship between blogging and SEO (search engine optimization), you have to understand the basics of SEO. Search engine optimization is the process of optimizing and improving the website (or the blog) to increase its rank in the search engine result pages for relevant search queries. So you have a…
Bloggers need a variety of tools if they want to turn blogging into a profitable career. It is important to start with the essentials, to set up a blog, including hosting and a blogging platform, but once all of that is completed, there are a lot of tools to be explored offering additional features…
8 Mistakes To Avoid As A Blogger: Must Know As content marketing is taking over and blogging has become a strategy used by almost every company nowadays, big or small, the amount of content published online gets larger by the minute. And in that massive pool of blogs, it does take a lot of…
The first step of creating a blog includes choosing a blogging platform. A blogging platform is a software you use to create a blog and publish content. It is a type of content management system (CMS). Multiple blogging platforms are available online which offer a set of blogging tools and services providing everything…
Knowing about the current situation in the market is very useful. Below please find some interesting results made by different studies. These studies illustrate the state of blogging and online marketing. It helps you understand the importance of blogging as a business tactic and how it can be integrated into an online business. …
Alexa rank – Alexa rank is the website’s rank based on the Alexa traffic ranking calculator. The traffic is based on reach and page views, which signify website’s popularity.2. Anchor text – It is the clickable text in the hyperlink. The anchor text is usually the underlined text in blue color. 3. API –…
Affiliate marketing is a part of online marketing as it represents a performance-based marketing model that focuses on the online promotion of products to online users. Therefore, it is closely related to online marketing and other sectors that are also part of online marketing, such as social media marketing, SEO, etc. To be truly…
One of the distribution channels you will most likely end up using as an affiliate marketer is email. With the help of the right tools, you can fully optimize and monitor your campaigns to ensure the highest conversion rate. In this article, I want to talk about the best email marketing tools for SEO. …
Nevertheless, how might you manufacture a gathering of individuals of people to send email marketing to as a segment of your web displaying attempts regardless? There are a few different ways, and all of them have to do with treating your customers right, and considering exhibiting best practices. Make an effort not to buy email records….
Earlier, I have discussed some of the reasons why internet gas changed how businesses are being done generally. In this article, I want to look at some of the major benefits of internet marketing. Follow me as we are going to look at that together in this article. Now the benefits… #1 Global market…