3 Components To Test Before Website Release (Examples)

 

 

 

 

 

In my previous article, I talked about some of the factors that you need to consider when you are trying to develop a website. In this article, I want to release take the time to talk about some of the components that you need to test before you release a website to a production environment.

 

 

You should note that testing this component will increase customer experience and boost customer satisfaction on your website. It will also guarantee that customers are coming back for repeat purchases. This will definitely increase revenue and boost the conversion rate on the website. Without wasting much time, let us look at some of these components together in this article.

What to test…

#1 Test on Browsers

The very first thing that you need to do is to test your website on different browsers and be sure that they are working perfectly. Definitely, you are aware that the majority of your users are coming from search engines and they are likely to be mobile phone users. You will not want a situation where your website is not opening well on their browsers.

 

 

You should not assume that it will open well. You need to actually open your website on Safari on MAC OS, Firefox on Windows 7, and Internet Explorer on Windows 7. Try as many combinations as possible and be sure that your website opens very well on those browsers.
 

#2 Mobile devices

Another major factor that you should try and consider is the interest of your mobile users. You need to know that majority of your mobile users will be accessing your website from their mobile phones. You need to be sure that your website is mobile responsive. It is also good that you ensure that your website has easy navigation for mobile users.

 

 

 They should be able to find what they are looking for easily. That is why you really need to work on the satisfaction of your mobile audience. Please find out how long it takes for your website to load on mobile phones. You need to decide on what you need to do in order to increase the satisfaction rate of your mobile audience.

#3 Login error

Also, you need to test your website for login errors. If your website happens to be a website where users will have to sign up for an account and they will be sent an activation code or link, you need to make sure that those technologies are not generating errors. You can actually attempt to sign up on your own and see how smooth the whole process is from the beginning to the end of the entire signup process.

 

#4 General Error handing

You also need to consider the general error handling process of the website. You should know some of the errors that are being generated on the website and how the server actually responds to some of these errors. You should also try to probe further the cause of some of these errors. This will assist you to know whether some of these errors can be traced to the theme you are using or the preferred hosting site that you have chosen as well.

 

 

#5 Session expiration and Gateway timeout

Another kind of test that you need to carry out on your website has to do with session expiration and Gateway timeout. There is a need to consider the general reaction of your website when a user stays longer on your website. You need to also consider the reaction of your website when users sign up or download files among others on your website. What are the actions that will actually warrant logging out of legitimate users? You need to consider whether such actions are tenable or not. All these have to be tested before the website is released to end users.

 

 

#6 Multiple language support

I have said it in one of my articles that when you are developing a website, you need to consider your end-users. When it happens that your website will have to accommodate users that are from different countries, you have to consider language support for your users. You need to consider language support for your audience.

 

You have to also peruse some of the languages translations and make sure that they are properly done. Many times that I have used Google Translate on my blogs in the past, I have observed that they have issues with their Yoruba language translation. I don’t know if that has been addressed.

 

 
Other elements that you need to test include loading time as well as stress testing for the site. This talks about how many users your website can accommodate at a time before it breaks down.

 

 

Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word.

And of course, a handful of things could go very, very wrong. Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message?

Instead of worrying about the what ifs, wouldn’t it be much easier to have a comprehensive website checklist to run down before every site launch? One that you could use for enterprise websites, microsites, landing pages, and everything in between?

Fortunately, we’ve created just that. Keep reading to learn everything you need to do before, during, and after launching a website. 

What You Should Do Before Beginning Your Site Design

Whether this is your first website that is being built from scratch or you are doing a website redesign, there are a few steps that you should take before hiring a web designer or diving in yourself.

1. Analyze your previous website (if applicable).

In order to make good decisions, you must first understand where you’ve been. That starts with your existing website if you have one. Ask yourself: 

• What is the purpose of a new design or overhaul?
• What haven’t hasn’t been accomplished with this existing site?
• How will a new design serve the new organization?

The answers to these questions can help you identify your gaps, which can then inform goal setting for the new site.

2. Crawl your old site (if applicable) and document its structure. 

You can get an idea of your site’s existing structure, pages, and assets by using a crawling tool such as Screaming Frog. This is a necessary step in creating your website development plan because you’ll have a more concrete view of what pages existed before, what redirects are in place, and what the meta data currently looks like.

3. Obtain benchmark data from your previous website (if applicable), and confirm testing procedures.

Not only will you want to compare how your new site performs compared to the old, but you’ll also want to continue identifying gaps that will provide data-driven insights to aid your new strategy.

Additionally, you’ll want to confirm testing procedures. Soon, you’ll begin testing your website to make sure all the different components are working, everything flows, and there’s a system for tracking bugs and enhancements.

Use a form (like Google Forms) instead of asking people to email their thoughts so the feedback-gathering process is more streamlined. Then, put one person in charge of choosing which bugs to prioritize, and filtering all the creative feedback you receive through the form.

4. Identify your goals for the new design, how you’ll achieve them, and how you’ll measure success.

Once the gaps are fully fleshed out, you can begin crafting your goals for the design. You may come to conclusions such as: 

• The current site is unwieldy, and we need ease of use. 
• The current site no longer looks trendy, so we need a visual refresh. 
• The current site doesn’t perform, so we need a more SEO-friendly structure with a better UX. 

Whatever your goals, you’ll want to understand exactly how a new site will help you achieve them so that you can craft its implementation accordingly.

5. List out action items, roles, and responsibilities.

Make a project management checklist for the website. What content needs to be written? What calls-to-action need to be created? 

Make a master list of the things you need for your website and deadlines for when they should be completed. 

Then, assign each action item to an individual or team. It usually takes a lot of people to launch a website: You have marketers writing the content; designers choosing images and laying out the overall look and feel; a technical team doing all the back-end development. To ensure everyone’s on the same page and there’s no role confusion, you’ll want to lay out a comprehensive plan for what each team or person is responsible for.

One great way to do this is by using the DARCI model, which stands for Decision Maker(s), Accountable, Responsible, Consulted, Informed. It’s a powerful tool that’ll help everyone understand which individual is responsible for completing which action items, which individual(s) or group(s) need to be consulted before any final decisions are made, and who needs to be consulted once a final decision has been made or an action has been taken. 

6. Prepare for worst-case scenarios.

Poll everyone involved in your website launch on their concerns about what could go wrong, and then devise a few backup plans for what to do when — not if — some of these things go wrong.

7. Choose a Solid CMS.

If you’ve never launched a site before, the long list below might intimidate you. However, it actually shouldn’t take too long to run through most of the aspects on this list — especially if you built your website with a solid CMS. 

A CMS, or content management system, often allows you to design a website from a pre-created template, optimize your content for SEO, and edit content after it’s published. If you’ve already built your website, you might have already gained experience with using a CMS. 

But, if you’re still building a website, one way to make going through this checklist less time consuming is by building your pages on a CMS that already does a lot of the work for you.

 

Alternatively, you can also test out CMS platforms like WordPress, Wix, or even Drupal.

8. Develop a consistent brand.

Decide on a consistent brand message and tone, one that you’re committed to presenting consistently across. This will make you look more legitimate, credible, and memorable.

1. Understand your value proposition.
2. Choose a mission statement, vision statement, and tagline that represents that value as well as your brand identity. 
3. Choose colors and fonts that convey that identity well. 
4. Decide on the type of imagery that you’ll use to further convey your messaging.

9. Create your technical SEO strategy.

Take some time to ensure that your website has been given a solid foundation for SEO success. From site architecture and content hierarchy to metadata and XML sitemaps, do not leave any stone unturned.

1. Perform keyword research and decide what you want to rank for. 
2. Create a content strategy that satisfies those keywords. 
3. Understand how your existing pages (if applicable) can be adjusted and which pages will need to be created new. 
4. Figure out which pages are no longer necessary.
5. Map out where unnecessary pages can be redirected to (using a 301 redirect).

10. Strategize your conversion paths.

Once you have an understanding of the primary pages that will exist on your site, you’ll need to figure out exactly what actions you want users to take and how you’ll capture their information. This includes thinking through: 

• What premium top-of-the-funnel offers are needed
• What bottom-of-the-funnel action will be presented on main pages
• What forms need to be created
• What landing pages and thank you pages need to be created
• How conversions will be tracked
• What actions will happen after a website visitor converts (email responder, etc.)

11. Set up analytics software.

1. Choose which analytics platforms you will be using on the new site.
2. Decide if any previous Analytics tracking scripts will be used or if new accounts/scripts are needed. 
3. Set up new accounts (if applicable).

12. Set a launch date.

Once you have an idea of what needs to get done before the launch, pick a launch date. Give yourself at least a month. Most agencies plan for two-to-three months of research, design, and development.

What to Check Once You’ve Built Your Site

Once you’ve chosen a CMS and built a site that you’re ready to launch, here’s a list of 80 things to check before, during, and after going live. Feel free to copy, edit, and make your own based on the software you’re using to launch and host your website.

Don’t have time to check all 80? Here’s a list of the most important highlights from each section:

We’ve grouped items based on pre-launch and post-launch, making sure to touch on page content, design, functionality, SEO, branding, analytics, security, and compliance. Keep on reading to make sure you don’t forget a thing before your next launch.

Website Pre-Launch Checklist

Before you launch, it’s important to review all of the content on your website with a fine-tooth comb. Of course, that means page content, but don’t forget about your premium content, too. From data-driven content and downloadable documents to rich media such as videos and images, you want to make sure everything is in place, working properly, and looking beautiful.

It’s important to note — you’ll want to set up a staging site to prepare your new website before going live. Staging sites are exact copies of your website on a private server that are used to prepare and proof content and code changes before they go live. The staging site is a place to edit and play around with updates in an environment that’s almost identical to the one that will be live. This is so you don’t have to worry about crashing your site or screwing something up when you make a change.

Later, you’ll sync content and templates between the staging environment and your live website via your content management system (CMS). If you’re a HubSpot customer with the website platform, you’ll find there’s a staging environment built right into the software. It allows you to generate a preview URL of the entire site, so you can click around and test things in context.

1. Make sure text is accurate and error-free.

• Site content has been proofread for spelling and grammar.
• Company contact details are accurate throughout the website.
• Generic content, such as lorem ipsum, has been properly removed and replaced.
• All premium content, such as case studies, ebooks, and whitepapers, have been proofread. Spelling and grammar are correct.
• Copyright date (perhaps in the footer) includes the current year.

2. Replace all placeholder images with final images and designs. 

On occasion, a website designer may use a placeholder image if they didn’t have the correct asset at the time of the page’s creation. It’s up to you to make sure each page is picture-perfect.

3. Ensure copy aligns with the new brand.

• The text has been copy-edited to ensure consistent brand voice and style. 
• All company tag lines and mission statements are up-to-date.

4. Check that all styling preferences have been implemented.

• Paragraphs, headers, lists, and other formatting are correct.
• Brand colors have been implemented correctly, including link and button colors.

5. Ensure your design is aesthetically pleasing.

• Scripts are optimized across web pages.
• Images are optimized across web pages.
• CSS is optimized across web pages.

6. Ensure that rights to images, fonts, and other content have been properly licensed or cited.

Even if you outsourced the design to a web designer/developer, the responsibility falls on you to ensure there are no copyright licensing issues. Otherwise, you could end up with a hefty infringement settlement on your hands.

7. Test the site for User Experience (UX).

• Website pages are compatible across browsers.
• Website pages are compatible across devices.
• Images, videos, and audio files are in the correct places, formatted and working on all devices.
• All premium content, such as case studies, ebooks, and whitepapers, are stored in their proper libraries/databases and work properly.
• Internal links across web pages are working properly. 
• Social media share icons are associated with the correct accounts.
• Company logo is linked to the homepage.

8. Check that the conversion paths have been implemented properly.

• All necessary forms are present. 
• Landing pages and thank you pages have been implemented. 
• The correct buttons and calls-to-action (CTAs) are present in the proper locations. 
• Everything is linked together appropriately.

9. Create your site backup strategy. 

You can prevent loss of data and protect against malware and other damages by properly setting up site security and regular website backups. Check that:

• Backup schedule has been created. 
• Backup location has been identified. 
• A plan for implementation is set to be put in motion after launch.

10. Store passwords and credentials in a secure place. 

Many individuals have likely been involved in the website launch up until this point, so ensure that passwords are reset when the time comes and proper password etiquette is followed.

11. Audit the technical SEO implementation for errors. 

• Pages have unique page titles. 
• Pages have unique meta descriptions. 
• Each page has a specific purpose, and pages meant to rank organically are optimized around a single keyword or set of keywords.

12. Conduct a stress test.

In a typical website redesign, it may not be 100% necessary to do a stress test because the traffic spike may not overrun your server’s capacity. But a stress test (also called a load test) is a must for any company that plans for a large influx of visitors during specific times — such as the holidays or after a major press event. It’ll help you figure out how much simultaneous traffic your website can handle by simulating up to tens of thousands of simultaneous virtual users from different locations around the world.

 

While stress tests simulate virtual users, the test won’t be totally replicating a real-life scenario — so you’ll want to find a test that brings you as close to reality as possible. Ask a developer which load tests they recommend. Here at HubSpot, many of our developers use JMeter by Apache, but this is a pretty technical tool that’s not ideal for someone who’s new to the concept.

Be sure to notify your host or provider that you want to perform a stress test before you actually do one. Otherwise, your test might look like a DDoS (Distributed Denial of Service) attack on your provider. Many providers (including HubSpot) consider an unauthorized load test a violation of terms of service.

User experience is a key aspect of how they view your company, so testing your website before it goes live will bring more confidence that visitors will not be immediately displeased with your offerings. When working with a web development agency, they will ensure that stress testing and other quality assurance measures are implemented to optimize the performance and user experience of your website.

Website Post-Launch Checklist

Let’s say you’ve done it. The button has been pushed, the domain is pointing to the new site, and you’re about ready to tell the world…

But wait just one second because you still have things to check for now that your site is officially live.

13. Test the site for user experience again. 

Just in case there was an issue with the implementation, you’ll want to ensure the experience is consistent with what you reviewed before it went live.

• Ensure your design is rendering as you expected it to across browsers. 
• Ensure your design is rendering as you expected it to across devices. 
• Ensure CSS/HTML is properly validated. 
• CSS styling is rendering properly.
• Favicon is in place and rendering properly. 
• Internal links across web pages are working properly.
• External links across web pages are working properly, and open in a new tab.
• Social media share icons are working properly.
• Feeds are working properly (RSS, news, social media).
• Company logo is linked to the homepage.
• 404 Redirect pages are in place (page-not-found.aspx).

14. Test your conversion path’s functionality.

Take some time to test and validate all of the different features on your website. Lead generation forms, CRM integration, and any other technology should work flawlessly across your website.

• Forms are submitting data properly.
• Thank you message or page displays after form is submitted.
• Form data is being emailed to a recipient and/or stored in a company database.
• Auto-responders are working properly (if applicable).

15. Check that integrations with third-party tools are running smoothly.

Integrations such as your CRM, e-commerce software, and/or marketing platform link to your site and help you run your business. If there is a potential issue that can cause data loss, you don’t want to find out way after the fact. 

16. Make a copy of the final website for backup purposes. 

Now that everything is in place and finalized, you want to have a pristine copy of it should you experience data corruption or loss. 

17. Ensure that backups are running properly. 

Now is the time to check the implementation of your backup strategy. Check that ongoing copies of the website are being created and stored on a regular basis.

18. Make sure your site is secure.

• 24/7 monitoring scripts are installed.
• There’s a plan in place for updating plugins (if applicable). 
• Ensure that all applicable parties are aware of your organization’s password etiquette policies.
• Purchase an SSL certificate if need-be. An SSL certificate takes up to two weeks to purchase and set up, so ensure you have it prior to launch.

19. Comply with all applicable laws.

Make sure your website complies with any applicable laws and regulations. Internet law can be sticky, and each industry has its own set of rules to follow. So it’s best to consult with your legal counsel to make sure you aren’t missing anything — this post is not legal guidance. Here are a few you might need to know about:

• Web pages offer accessibility for users with disabilities (WAI-ARIA).
• Web pages announce if the website uses cookies (required in some countries).
• Website is compliant with usage rights for purchased or borrowed code, images, and fonts.
• Terms and privacy policies are visible to website visitors.
• Website is PCI compliant (if you’re storing and processing credit cards).

20. Crawl the site to ensure no errors happened on launch. 

Compare the crawl to the previous crawl and see if you find any inconsistencies that were not intentional. You’ll also want to ensure that all pages have the proper search engine indexing settings.

Additionally, you’ll want to check for formatting consistency. Sometimes, font codes get dropped into a page accidentally, so you’ll want to scour your site for any of these weird formatting errors. Make sure all your formatting is consistent and there are no weird blips in your copy.

21. Check the technical SEO components for errors.

• Page titles, meta descriptions, and URLs are all present and match the original technical SEO strategy.
• Load time for site pages is optimized.
• A dynamic XML sitemap has been created.
• The XML sitemap has been submitted to search engines.
• Page URLs consistently reflect site information architecture.
• 301 redirects are in place for all old URLs (redirecting old to new pages).
• rel=”nofollow” tags are in place on applicable links and pages.
• Images on the website are properly compressed (which helps with load time). 

22. Optimize your metadata.

• Metadata is properly in place for any content in an RSS feed.
• Metadata is properly in place for any social media sharing content.
• Spelling and grammar are correct in all metadata.
• Alt tags have been added to every image.

23. Set up analytics.

Make sure your website is set up to capture web data and analytics. This valuable information will allow you to continually improve your website going forward, so you don’t want to forget this stuff.

• Your website analytics codes and tracking scripts have been inserted on website.
• Relevant IP addresses have been excluded from analytics tracking.
• Funnels and goals have been properly created in your analytics software (if applicable).
• Google Webmaster and Google Analytics accounts have been properly synced.
• Google Ads accounts have been properly synced (if applicable).

24. Start a post-launch enhancement list.

The website you launch should be functional, well-designed, and well-positioned. But it probably won’t be everything you hoped and dreamed on the first go — and you certainly don’t want to spend months of effort designing a site that people may not react well to. What if your client doesn’t like it? What if conversion rates plummet? That could add up to lost money and effort.

Instead, it’s best to publish a solid website, and then test and build on top of it — a website creation approach known as growth-driven design. Create a document that lists out all the things you can’t get done for the launch itself but want to add in the future, and add features and elements to it as you discover more about how users interact with the site. This you can do by using one of these user testing tools. 

How Do You Announce a New Website Launch?

This (hopefully) wasn’t a vanity project; you did all of this work so far for the benefit of your website visitors, prospects, and existing customers. Your next step is to tell the world about your new site design. Here’s how:

25. Build anticipation with teasers before the site is live. 

A launch of a new product, a launch of a new movie, and — yes — a new site launch all require marketing before the actual release. Think of the last movie you watched in the theater. Did you see the trailer before you decided to buy those movie tickets and popcorn?

Teasers for your website launch can only help to build anticipation and get users wondering what the new experience will be like. This can build buzz and interest once you finally break the news.

26. Create a social media strategy for the announcement. 

Decide what channels you want to promote the news on, how you will make the announcement, and how long the promotion will last.

As you craft your messaging, remember to focus on new features and how they benefit your audience. 

27. Identify exciting ways to promote engagement for the new site. 

For users who aren’t as involved in your brand, a new site launch might not seem like a big deal. Your goal, then, is to make it one. Provide an exclusive offer for the first users who visit the site. Or, create a contest that promotes engaging with the site’s new features. Whatever you choose, make sure you make it fun and interesting.

28. Send an email to your existing database. 

You may want to give existing leads and customers a head’s up about the new design, especially if it will cause any confusion when they next visit. You can break the news as a matter of courtesy but also sneak in ways to underscore the value you’re providing.

You can also alert all stakeholders of the redesign and ask them to spread the word of the new website. 

29. Continue to promote the launch for a month. 

Just because you post about your new website once on social media does not mean that your audience will drop everything to visit the site in droves. Make your launch a big deal, and keep the new functionality top of mind so that your audience is prompted multiple times to check it out.

 

Resources for Launching Your First Website

Launching a new website can be a tedious task, but you can alleviate some of the stress by using this comprehensive website launch checklist.

If you’re just getting started on your first website, here are a few tools that can help you streamline your process

• CMS: As mentioned above, a CMS can help you design your website, optimize and publish content, and track your analytics once it’s launched. If you’re looking to test out a few CMS options, start by checking out our 14-day free CMS trial.
• Blogging Guides: If you’re interested in using your website to publish a blog that could help you boost brand awareness, it can be helpful to start brainstorming topics. Here’s a great guide to how to be a better blogger with tips from our team.
• Landing Page Templates: A landing page is a great way to highlight a product or resource that your brand is offering. It’s important to know what elements lead to a landing page that will convert. Here’s a guide with examples. Additionally, when using a CMS like HubSpot’s, you can create landing pages from pre-designed templates.

 

 

Website Usability: How To Increase Users Mobile Experience 

 

 

In my previous article, I talked about some of the factors that you need to consider when it comes to website design. Those elements will assist you in designing a website that meets the need of your target audience. In this article, we will be discussing the concept of website usability. Follow me as we are going to look at that together in this article.

 

 

First and foremost, before I will define what website usability is, you need to know that there are some factors that Google considers when it comes to the ranking of a website. Although some of these ranking indices are not open to the general I am pretty sure that most of them revolve around how a user feels when they come to your website.

 

Google is much more interested in user experience when they come to your website. There is this belief that when you are applying for Google Adsense, the Google Engineers will actually visit your website to see the overall arrangements of your contents and other elements on your website before your website will be approved. If you are not able to meet up the minimum requirements, your website will not be approved. All this boils down to your website usability as well.

 

 

Website usability has to do with the process of developing the website in such a way that the website visitors can get what they are looking for. Here, you have to ensure that your website is well arranged so that visitors to your website are able to find what they are looking for.

 

If I may ask, what is the essence of good content when visitors to your website do not even know that such content exists? I need to also say that, it if is so difficult for your users to discover such content, there is a high probability that even search engines will not be able to discover such content.

 

The purpose of website usability is to present information in a clean and crisp manner. This goes beyond navigation buttons and tabs, it also has to do with the presentation of your content. You need to ensure that your content is written in good English. You also have to employ the use of subheadings and proper arrangement of your content so that users can easily find what they are looking for on your website.

 

 

Also, good website usability will also increase the conversion rate on your website. If you are able to present your information in the right manner such that users are able to understand what the content is all about. I also said in one of my articles that, when you are writing your content, you should try as much as possible to itemize the reasons why your prospects should buy your products and services. It will go a long way in convincing your target audience to buy your products and services.

 

 

You should not also forget to make use of signup forms and other means that will guarantee that users are returning back to your website to read more of your content. The email list that you have generated through your signup forms can also be used for what we call Drip Programs when you can be sending content that will allow prospects and customers to get more out of what you have to offer for sale. You should never miss any chances to turn your prospects into customers. This will definitely go a long way in increasing your sales.

 

 

 

Websites Navigation Scheme: How To Make Web Content Accessible

 

In my previous articles, I have tried to talk about some of the facts that you need to know about website design. In one of my articles as well, I have looked at some of the facts that you need to understand when it comes to website accessibility. In this article, I want to look at some of the facts to consider when it comes to website navigation schemes. Follow me as we are going to look at that together in this article.

 

 

A website navigation scheme is a feature on every website that makes it easy for users to find what they are looking for. I have said it in my previous articles, that it is not enough for you to have good content, your users should be able to discover that content without much hassle.

 

They should be able to find what they are looking for. I also said that if it is difficult for your users to find what they are looking for, it will also be difficult for search engine spiders to discover your content. That is why you have to make your website easy to navigate as much as possible.

 

 

When you have a good navigation scheme on your website, it tells your users that you are actually thinking about them. I need to say that what most people are buying in a product is satisfaction. When users feel that you are less concerned about their convenience on your website, they will have the mindset that you will care less about them when they ended up purchasing products and there is an issue with that product.

 

 

That means if you care less about the navigation scheme of your website, then you will care less about them.

 

I don’t know if you have ever wanted to travel to a particular location and are worried that you might miss the road. Some of us will be wary of embarking on that journey. We might want to give tons of excuses to our host on the reasons why we will not be able to make the journey, the same thing applies to a website with a poor navigation scheme.

 

 

You need to understand that your website navigation scheme is the roadmap to your website. It allows users to find their way around. It is just like a road sign. Even if you have not visited a place before, the road sign can assist you in navigating around the city.

 

 

Types of navigation Schemes…

#1 Hierarchical

This applies to sites that are information-rich and are best organized as a large tree, such as a library. If you noticed my blog for example, because I have many topics to write about, the information is also organized in layers for easy navigation through the entire website.
 

#2 Global

This applies to websites that have less information to offer. Their Tabs are in a kind of straight lines all through. There are no sub-layers at all.
 

#3 Local

This applies to websites that have a depth of information within a larger area. They may have a category that has larger information, this might have sub-layers that are different from Tabs that are available on the website.
 

8 basic navigation schemes for websites and blogs

#1 Embedded text links

You might visit some websites and notice that some texts on that websites seem to have a different colour. Such texts are embedded links that the author of that particular post wants you to visit so that you can have more understanding of the topic discussed.
 

#2 Left/Top Pop UP Drop Down

These are the drop-down menus that are available on the website where you can have access to more content. Most times, when you are on websites, you do not need to scroll down before you will see this drop-down menu which allows you to have access to more content that would have been difficult for you to locate on that website. This allows more content to be discovered.

#3 Tab Navigation

This is another common feature on any website. The Tabs are always arranged at top of the blog. They are used to sectionalize the blog. This allows you to focus more on content that is of special interest to you. I can say that such Tabs allow you to focus more on articles of interest on a website.

#4 Dynamically Generated URLs

At times, you might decide that you want your audience to really enjoy some set of articles and content that you do not want to place on the TAB section of the blog, you can create Dynamically Generated URLs that can be inserted in a TAB link. This will make it easy for users to click on that TAB or link and access such articles.

#5 Graphics Navigation Button

At times, instead of links that are inserted into websites and Tabs, one can decide to create Graphics navigation buttons that users can click on and they will be able to access some content. Let’s take, for example, I am creating a landing page and I have images of some of my previous works or organizations I have transacted business with. I can include images and embed links on it so that users can click on those links in order to read the testimonials.
 

#6 Site map

Most times, in order to make it easier for users and spiders to navigate through your content and find what they are looking for, you can decide to insert a site map or create a link on your website that allows users to navigate your content. This will definitely reduce the bounce rate on your website and assist your users in developing more content.
 

#7 Image Map

At times, your site map can also be in the form of an image map, you can actually design an image that actually tells your users more about your content and guide them in navigating through your website as well. This will ensure that users can easily find what they are looking for on your website.

 

 

 

In many of my previous articles, I have talked about some of the processes that you have to follow when you want to have a good website. In this article, I want to talk about how to develop a strategy and technology for website design. Follow me as we are going to look at that in this article.

 

 

#1 Research

One thing is very sure, in my own part of the world, we are so lazy when it comes to carrying out intensive research. I have also observed that for most projects, people do not always take time to consider the alternatives before they will actually choose a particular technology. You need to find time to analyse technology and understand the Pros and Cons of that particular technology before you will actually decide on a particular technology that you will go for.

 

 

There are times that people have gone for a particular technology and website development and they later discover that, that particular technology will lead to a lot of complications. You can avoid some of these complications by asking pertinent questions anytime you want to choose any technology.

 

You need to understand the good, the bad and the ugly side of any technology that you want to adopt. You have to know if you have the required skill sets to manage that particular technology.

 

 

What are some of the challenges that you are likely to face in its implementation? All these have to be answered before you can be talking of using a particular method for your website creation.

 

Also, you will not want to complicate issues for yourself, therefore you need to choose a technology that will make things easier for you. It is observed that most people are always funding choosing technologies that have not been tested. When they now want to use this for website implementation, some issues will start coming up that they will not be able to resolve.

 

 

You should try and prevent a scenario where you have to abandon your project because you have issues that you are not able to resolve. Make sure you have answers to all pertinent questions before you embark on your project.

 

#2 Identify Scope

When it comes to managing projects, there is something we normally referred to as Scope Creep. This happens when new requirements are added to the existing and you have not planned for it.

 

This will make you spend money on requirements that you have not planned for. You should try and avoid a scenario where scope creep happened in your project. Before you start your project. Make sure that requirements have been gathered and stakeholders have all agreed on the scope of the project. That is when you can now plan on how the project scope will be actualized.

 

 

Also, when it comes to managing your project, you need to understand the scope of your project. You need to understand what scope should be included or not included in your project. This will allow you to plan on the successful implementation of your project. Without successful scope management planning, your project will hit a brick wall.

 

#3 Be realistic

When it comes to website design and implementation, there is a need for you to be realistic with the project. You need to know whether you have the required resources and tools needed to achieve the project objective. Your planning should be based on what your resources can achieve. You should never start what you cannot finish at the end of the day.

 

 

 

In my previous article, I have talked about some of the processes that are involved in website creation, in this article, I want to look at some of the considerations when you are developing user interfaces and content for websites. Follow me as we are going to look at that together in this article.

 

 

Some of you might be wondering why user interfaces are very important when it comes to website creation, you need to know that, no matter how colourful or beautiful your website is, users will not return back to your website for more content if they find it difficult to find what they are looking for. If you have a poor conversion on your website and you have done all that you could, the next thing that you should suspect is your poor user interface. Now, let us look at some of the facts that should consider when you are developing your user interface.

 

 

#1 Spider friendly content

The very first thing you need to do is to develop contents that are spider-friendly. There is no other good source for traffic than search engines. Nothing beats that. If you have means of monetization on your website and you are not getting traffic from search engines, you will see that your earnings will be very low. So, you need to consider search engines when you are developing your content. You have to write contents that read from left to right and from top to bottom. This will allow Spiders to understand your website and index your contents appropriately.

 

#2  Create a robot. Txt files

There is a need for you to also create robot.txt files that will also enable search engines to understand your content better. I can say that I personally do not know how to create robot.txt but most times, it also comes with some of the plugins that you are using for Search Engine Optimization. If you are not sure that it has been included, you can actually install a separate plugin that will install robot.txt files on your cpanel.

 

 

#3 Title

Also, you need to ensure that the main page of each site should be the title of the page or article. That tells you that nothing should come before the title of the page. You should avoid a situation where other texts appear above the title of the page. This will prevent a situation where you are confusing the spider about what a particular page is all about. It will allow the page or the post to rank better on search engines.

 

 

#4 Java code issues
Also, you need to understand that most spiders cannot read Javascript. That is why you should not make Javascript the main script on your website. All Javascripts should be kept in an external file away from search engines. All you need to do is to link those external files where Javascripts are kept. This will ensure that you are not discouraging the spider from indexing your website.

 

 

#5 Avoid all-flash website
Also, when you are creating your website, you should avoid a situation where you are creating an all-flash website. A good example of that is when you have too much slider content on your website. It can actually affect the loading time of the website. This might also discourage Search Engines from indexing such websites as well.

 

 

#6 Alt text
Also, when it comes to the use of images on your website, you should always cultivate the habit of naming your images. This will assist the spiders to know what the images are all about. You need to know that Search Engines cannot read images. It is the name that you give to images that will allow the spiders to know what the images are all about. This will allow your website to rank better when it comes to image SEO.

 

 

#7 Needless Tables

Also, as part of your efforts towards having a good interface on your website, you should not include Tables if now that they will help to buttress your point. When it comes to using tables, it should be your last resort. You should only use it when you feel that, that is the only means of explaining the content better. You should know that you have a different calibre of people visiting your website, if the tone of your conversations is too serious, it may discourage them from revisiting your website.
                                                                                                                                                                                      
Other things to note…

• Repeat menu options in plain text at the bottom of the page if you cannot use CSS.
• Use of hover feature of CSS instead of creating mouseovers
• Define header tags in CSS form and use the header tags for titles and secondary titles within the webpage.
• Use only one h1 tag to avoid spamming the search engine.
• <title><title> is the most important element for the SEO of the web page.
• Avoid pages that are three tables deep. Search Engines always ignore these.
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In my previous articles, I have looked at some of the facts that you need to consider when you need to host your website. In this article, I will be looking at some of the importance of web analytics for advertising and advertisers. Follow me as we are going to look at that in this article.

 

 

Now the importance…

#1 Decreasing bounce rate

One of the major benefits of web analytics for advertisers is that it will reduce the bounce rates on the landing. Bounce rate happens when visitors only click on the page that brought them to the website and no other page. When you have good web analytics in place, you will be able to understand the page. You will discover what content your visitors are interested in. This will allow you to sustain your visitors’ interest in your website.

 

#2 Measuring advertising results

Another benefit of having a good website analytics tool on your website is that it will allow you to measure your advertising results. Most times, you might be in a situation where you have to decide whether you want to continue to run an advertisement or not. If you do not know how the previous campaign has performed, you may not be able to decide whether you are going to continue the campaign or not.
 

#3 Targeting audience

In addition, having good web analytics in place will allow you to determine your target audience. Most times, when you need to determine who your target audience are, you need to analyse your present audience in order to determine who you are really going to target. This will definitely increase the conversion rate for your campaigns.
 

#4 Generating more leads

Also, a good analysis of web analytics will allow you to generate more leads. It will give you an insight into what your audience is really interested in. When you know the pages or posts that your audience are visiting on your website, you will be able to optimize that page in order to drive more audience to your website.
 

#5 Improving browsing experience

Also, having good web analytics in place will definitely improve the browsing experience for your users. From your analytics dashboard, you can determine the browsers that people are using to access your page and decide on the best techniques to adopt in order to boost the browsing experience for your users.

 

#6 Understanding traffic pattern

Also, web analytics will allow you to understand the traffic pattern for your website. You will be able to identify the exact location where your audience are coming from. This will allow you to work on how those traffic sources can be optimized in order to get more traffic from that source.

 
#7 Driving traffic
Also, analyzing your website analytics will allow you to plan on how you will drive more traffic to your website. Most times, your web analytics will allow you to discover where your traffics are coming from. If you are running ads on your website, you will be able to discover whether you are getting clicks from that particular website. You can also work on how to get more traffic from that website or advertising platform.

 

#8 Creating good web content

Having good web analytics in place will also assist you in creating good web content for your users. Most times, when you critically examine your web analytics, you will be able to identify the contents that your users are really interested in. This will allow you to write more of those content so as to increase customer engagement on your website.
 

#9 Increasing conversion rate

Also, having a good web analytics strategy in place will also increase the conversion rate on your website. It will allow you to carry out series A/B Testing in order to determine what works and what is not working as far as your landing page is concerned. This will enable you to do all that you need to do in order to increase the conversion rate on your website.

 

 

 

 

E-commerce websites are a special kind of website where you can buy and sell products online. I want to state categorically from the beginning that it is not all those that opened a website that actually succeeded in making such websites successful. In this article, I want to look at nine elements of e-commerce websites that you cannot do without. Follow me as we will be looking at those elements one after the other in this article. 

 

There is no doubt that e-commerce is growing, generating leads, and providing new business opportunities. The question now is can you keep up? Yes, you can if you can implement these nine elements that I am going to talk about in this article.

 

 

#1 Responsive design 

In a research that was carried out, only 22% of Digital marketers said they are ahead of the curve when it comes to responsive design. You need to understand that your e-commerce website is your office. You need to create a website that can blend with the need of the users. Having a responsive website will make users revisit your website. it will also encourage them to stay longer anytime that they visit your website as well.

#2 Mobile and Tablet compatibility 

Also, according to research, 48% of users say that if they arrive on a business site that is not working well on mobile, they take it simply as the business not caring enough. You need to understand that the majority of people visiting your site are accessing your site from a mobile phone.

 

That is why you need to put mobile users into consideration when you are developing websites. This will ensure that you are able to maintain a majority of your customer base accessing your site from a mobile phone. 

#3  Blog

I have always had to answer this question from business owners. Many of them are concerned and they always ask this question, “Do I really need a Blog ?”. Dear Entrepreneur, Yes you do need a blog. According to research carried out, companies that have a blog attached to their website have 434% more indexed content. The fact remains that search engines love fresh content. The more you post fresh content on your websites, the more you will have your page indexed by search engines. 

#4 Social media integration

As part of your efforts towards promoting your website and making it easy for people to reach you, you need to make sure that you included your social media channels on your website.

 

This will make it easy for people to visit your social media pages. They will also be able to share your content on their own social media platforms. According to research, approximately 46% of online users count on social media when they need to make any online purchases. 

 

#5  Fast loading time

When it comes to online conversion and customer/visitor retention on your website, you cannot do away with the loading time of the website. It is observed that people tend to leave websites that take time to load. According to research, 40 percent of people will leave a website if it tends to take more than 3 seconds for such a website to load a web page. 

 

#6 Lead Nurturing program

As an owner of an e-commerce website or a Digital Marketer, you need to have a lead nurturing program that allows you to develop your leads and increase their interest in your products and services. This can be a form of email communication or training that allows you to educate your leads on how your products and services can be of importance to them. This will allow you to convert more leads to customers. 

 

#7  Marketing Automation

Despite its innumerable benefits, it is being observed that it is not all Digital Marketers or organizations that make use of marketing automation. There are many benefits attached to marketing automation of your business and one of it is that it will allow you to concentrate on other aspects of the business.

 

It will also give the business ample time to study what works and what is not working as far as the organization sales effort is concerned. According to research, companies that automate their marketing efforts see a 10 percent increase in sales in the first 8 to 9 months. 

#8 SEO

Another important point that you need to consider is the need to be serious about Search Engine Optimization. You need to make sure that you are following the technical details so that your website can rank higher on search engines. This will also drive more organic traffic to your website. According to research, 70 percent of the link search users click on are organic traffics. 

 

 

 

In my previous articles, I have talked about some of the facts that you need to know about opening a good e-commerce website. In this article, I want to talk about some of the elements of a good e-commerce website. Follow me as we are going to look at that together in this article.

Here are some of the elements that a good e-commerce website should have:

 

 

#1 Unique logo

First and foremost, when it comes to establishing your online presence worldwide, you need to know that having a unique logo that distinguished you from the rest of the pack is very important. Your logo needs to resonate in the mind of your audience. It will help them to promote your products and services and serve as a tool for recommending your product to others.

 

 

#2 Trust information

When it comes to building trust online, you need to be able to prove to your audience that your website has been tested and trusted. They should be able to see evidence from certified bodies online that will give them the confidence that their card information and other tools they might have chosen as a mode of payment for products and services.

#3 Popular products

When it comes to selling products and services online, it is always advisable that you sell or promote popular products that people already know. When you are selling popular products you will stress yourself less to convince people to buy such products. If you are selling products that are not popular, the probability that people will buy such products from you is very slim.

 

#4 Remove distractions 

Also, when it comes to selling products to customers, you have to make sure that you remove all distractions as much as possible. You need to make sure that whatever you are posting on that landing page, including links and call to action has something to do with the product that you are trying to sell. You should not include links that will take your customers to another page. This will assist you in converting leads to customers. 

 

#5 Clear Payment Information

Another major step that you need to take is to ensure that you have clear information about the mode of payment for your customer. You also need to ensure that you are providing more than one method of payment. You should not restrict them to a single mode of payment. At times, you have to make it easy for them to make USSD and bank transfers and they will receive their goods after payment confirmation. 

 

#6 Testimonials 

One of the keys to getting more sales is to keep customers and partners testimony. At times, when people want to buy products, they will want to know what other customers that have used your products have to say about your products and services. They tend to believe that kind of testimonials more than whatever you want to tell them. That is why you have to display those testimonials where it will be very easy for your customers to see them. 

 

#7 Social media buttons

When it comes to selling products online and managing your e-commerce website, you need to ensure that you have your social media handles and icons where your followers and visitors can easily see them. When your customers are following you on your social media platforms, it will allow your customers to deepen their interests in your products and services. They will also be able to share your content with their audience. A good social media platform for your e-commerce website will also allow you to develop your own brand advocates. 

 

#8 Showing upcoming events

Also, you need to cultivate the habit of keeping your customers abreast of upcoming events and other important events in your organisation. These events are unique opportunities to sell your products and increase the bond between you and your customers. It will also show your customers and prospects that, beyond selling your product, you really care about them and you are thinking about them as well. 

 

#9 Provide Physical Address

Another fact that you need to know is that it is very easy for someone to create a new e-commerce website overnight. They can easily swindle their customers with no means of locating such individuals. You have to convince your audience that you are different from the rest of the pack and you are actually serious about your business. You need to provide a physical address and other basic information that will prove to your audience and customer.

 

 

 

 

If there is one innovation that has come to stay with us and will remain with us for a very long time,  it is the process of buying products and services online. The process has made life so easy that you can be in your room and order for products and services from across the globe without leaving the comfort of your home. In this article, I want to talk about the benefits of an e-commerce website for merchants. Follow me as we will look at that together in this article.

Benefits of E-commerce Website To Merchants

#1 Cost saving

One of the major benefits of creating an e-commerce website is that it will allow you to save on the cost of running the business. You do not need security personnel to secure the product, no need for sales representatives who have to move around to show customers around some of the products that you have for sales. This will allow you to divest that money that you would have used to pay them on other aspects of your business.

#2 Limited Labour

Also, when you open an e-commerce website, you do not really need much labour, unlike the time that you are opening a normal store. You will only need your laptop and your internet connection in order to run a successful e-commerce website. This will allow you to save costs in running the business. That also means almost anyone can setup an e-commerce website.

#3 Exposure to new markets

Also, with the establishment of an e-commerce website, you will expose your markets to new markets. It also allows you to do business beyond your immediate environment. You do not really need to travel down to some of those places. It is very easy for your customers to place orders and you just have to work with a logistic company in order to fulfil those orders and transact business with them.

https://youtu.be/1a7i8hg5uXY

#4 increased sales

Another major benefit of an e-commerce website to merchants is that it allows them to increase their sales astronomically. It allows you to do business beyond your immediate environment. The reason is that customers and prospects do not need to come down to your office before they can place an order for your products and services.
 

#5 Brand awareness

Also, the establishment of an e-commerce website backed up by a good Search Engine Optimization strategy will also ensure that your brand is known beyond your immediate environment. It prepares you to become a global brand that is known worldwide. That all depends on how you have been able to abide by your brand promises to your customers.
 

#6 Better Return On Investment

Also, the knowledge of ICT will allow you to have a better Return on your investment. That means that setting up a good website will allow you to invest little in setting up your e-commerce website and the website will continue to run, servicing customers without you having to do anything.
 

#6 Customer loyalty

Also, a good e-commerce website will allow you to build customer and brand loyalty for your organization. Customer loyalty means that you have customers that are coming back for repeat purchases. That means your customers do not have any reason to look elsewhere since they know that they can always have access to your products irrespective of their locations.

 

 

 

 

In my previous article, I talked about some of the ways that you can generate leads through Influencer Marketing. In this article, I will be looking at how to conduct effective lead nurturing in digital marketing. Follow me as we are going to look at this together in this section.

 

 

Lead nurturing is a marketing term that describes the process of building relationships with potential clients even when they are not looking to buy your products. Leader nurturing are being carried out to raise the profile of the organization in the eye of prospective customers. This will also change any wrong perspective that they might have about the organization.

 

 

The ability to deliver products based on a customer’s interaction with email drives more engaged traffic to the website, and this also helps in the organization’s lead management efforts. At times, this process might be as simple as letting customers know about your ongoing promotion as well as telling them about changes in prices among others.

 

Also, a complex nurturing campaign involves educating the clients about the advantages and disadvantages of using the product. You have to make sure that you do not keep any of these facts away from your target audience.

 

 

In addition, lead nurturing is the process of building relationships with sales prospects who are ready to purchase but are not showing interest currently in your products and services.

 

The ways…
#1 Listen to conversations
There is a need for you to listen to the conversations of your users. That is why you need to create a community where you can bring all your users together and follow what they have to say about your products and services. You can also make use of hashtags and other social listening tools in order to know what customers are saying about your products and services.

 

In addition, companies can understand customers’ interests and in turn get information about the products and services that customers are likely to be interested in. This will enable them to meet customers at the right place with the right products and services.

 

#2 Provide meaningful content
Also, you need to develop interesting and concise content to build relationships and trust with your customers. When you create contents that educate customers about how your products can benefit and add value to their lives, it will increase customers’ interest in your products and services.

 

#3 Stay in touch
There is a need for you to also ensure that you do not leave your customers alone. You need to make sure that they constantly hear from you. You can be sending them bulk SMS and emails that educate them more about what your product can do for them.

 

#4 Contact the prospect
Also, you need to make sure that when you are dealing with prospects, you must place integrity above anything else. You have to make sure that you contact them whichever time you promise. This will encourage your customers that you will always fulfil your promise.

 

#5 Ask for business
As part of your effort toward improving business relationships with your prospects and nurturing your leads, you need to make sure that you ask for business when prospects and customers are showing interest in your products and services. This will ensure that you are able to increase conversion rates for your products and services.

 

#6 Send ebooks
Most times, customers will not give you vital information that you need when you are not giving them anything in return. One of the best gifts that you can give to your customers is to give them eBooks that talk more about the products and services that you have to offer. This will enable your customers to know that you really appreciate them and that you are considering them when you are making business decisions.

 

#7 Ask for referrals
As part of your efforts towards nurturing your leads, you need to always ask for referrals. Whenever you successfully sell your products to a particular customer, you need to ask them to supply names of other individuals who might likely be interested in your products and services. This will allow you to generate more leads without spending much on advertisements.

#8 Track all conversations
As part of your efforts toward nurturing your leads, you need to make sure that you continue to track all conversations on social media and blogs. You must take time to understand and aggregate what customers are saying about your products and services. This will enable you to identify products and services that will resonate with them.

#9 Special offers
Also, as part of your efforts towards nurturing your leads, you need to make sure that you are always coming up with special offers for your customers. You have to design packages that will attract customers to make their initial purchase. This will help to increase customer retention and generate more sales for the organization.

 

#10 Learn from the experience
As a business person, there is no way that you will not make some mistakes when it comes to lead generation, you need to make sure that you are always learning from your mistake and finding a way to move forward. You need to create room for feedback so that customers can show you where they are wrong. This will enable you to design strategies that really work for your customers.

 

 

 

Sales! Sales!! Sales!!!

There are many organisations that have had to close shops because they were not able to generate sales. That proves that Sales is the life blood of any organisation. Organisation needs to generate revenue in order to meet demands such as payment of sales, energy, taxes among others. in this article, I want to look at how Organisations can be generating Leads for sales. Follow me as we look at that together in this article. 

#1 Advertising

Advertising is one of the means of generating leads for your organization. You can do that by making use of different media to create awareness about your products and services. Here are some of the strategies you can adopt in order to advertise your products and services.

 
You can place inexpensive ads in email newsletters and your websites in order to pass the right messages to your target audience. We often see banks making use of this method to create awareness about their products and services. As they are sending the alerts and other messages, they are also incorporating their ads so that you will be aware of what they have to offer.

 

Also, you also need to use direct response ads as part of your means of lead generation. You can ask the viewers if you can contact them with more information about the products and services that you have to offer.

 

You also need to learn how to make use of compelling to increase customers’ and prospects’ interest in your products and services. The type of headline that you give your content will often determine whether prospects will be interested in your products or services or not.

 

You also need to showcase your ads in some of the most targeted publications. That is why most people will often decide to place their ads on websites.

#2 Referrals

Referral allows you to recommend an organization’s product to others and earn a commission. Here are some of the things that you should have at the back of your mind when it comes to Affiliate marketing.

 

In carrying out affiliate marketing, you can offer discounts on your products and services to the clients who give you a referral. They might be asked to pay a lesser amount than they are supposed to pay. This allows them to refer more people and get discounts on products purchased.

 

There is also the use of a “loss leader” referral system. Here free samples of your product can be given to new clients for creating awareness about your products, which will, in turn, generate more sales for the organization.

 
You can also partner with other non-competitive organizations. You can be asked them to assist you in sending your promotional messages to clients in their database. For example, an SEO company can decide to partner with an SEO blogger in order to make his services available to his blog followers.

 

Also, you can conduct surveys, and ask for feedback from the customer about ways to improve your products and services. This will give your customers a sense of belonging. It will also improve their commitment to the organization.

You also need to get a free sample of your products and services as a gift to your client and ask him to give it to someone to give to their friends and acquaintances.

#3 Trade Shows

This is another crucial way of generating leads for your products and services. Here, you will have to choose the right trade shows that can help you protect your products and services to the right form of audience. You must choose the trade show that can give you the greatest conversion rate. Also, to generate leads at Trade shows, you need to communicate properly about the product you are offering for sale. This enables the right type of audience to show interest in the products or services.
 

#4 Feedback

Another way of generating leads for businesses is through feedback. He opens up channels through which customers can communicate about what they feel about your products and services. To get leads through feedback, here are some of the things you need to know. First, some people visiting your website read about your products and services and make product purchase. It is also possible that most visitors coming to your website do not take the time to read about your products and services.

 

Also, you have to make sure that before a user jumps to the next page, you make use of a pop-up to collect feedback from a user. This will help you to know what they are looking for exactly.

 

You can now use this feedback form to contact the customer and find out the reason why they are not interested and take time to clarify their doubts about your products and services.

 

You can also use other useful articles for your customers and ask them to fill out a form.

#5 Soft leads

Another means of generating leads for organizations is through the use of soft lead methods. Soft leads are leads that exchange an email address or contact address for something that is of value to them such as access to a whitepaper or free samples. Also, social media referrals at times can also be referred to as soft leads.

 

Social media platforms are ideal for spreading awareness about a company and gathering potential information about prospects that might be interested in your products and services.

 

Also, soft lead generation is the most ideal for businesses trying to target leads early in their sales lifecycle.

 

You need to know that lead generation plays an important role when it comes to the success of any marketing strategy. It has to do with creating engaging content for webinars, videos, whitepapers and guides that direct users towards lead funnels.

 

At times, when it comes to online marketing, your Return On Investment is calculated based on the number of soft and hard leads that you are able to convert. Hard leads measure success only through sales and revenue earned from the website.

 

Soft leads make the visitors perform certain actions such as providing contact information, filling a form and creating an email account among others.

 

 

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be happy to do because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

 

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In my previous article, I tried to establish what a lead funnel is. You need to understand that there different levels when it comes to defining your prospective customers’ levels. The process of classifying your leads will help you understand the kind of attention that you need to give to different kinds of audiences. In this article, I will be talking about all that you need to know about the lead funnel in Digital Marketing. Follow me as we are going to look at that in this article.

 

 

Lead funnel defines the process that the buyer has to go through when they are trying to purchase your products and services. You also need to understand that your customers are also going through this process when they are purchasing your products and service, although the process might be faster for different customers, they still have to go through that process. Also, the lead funnel defines the lead funnel using the AIDA perspective. Let us now look at what that is all about in this article.

#1 Attention

This is the stage when you create awareness by designing adverts that are launched and run so that customers and prospects can be aware of your products and services. These are done to attract customers’ attention to your products and services. When this is being done and the right audience is targeted, it might increase interest in your products and services.

#2 Interest

This is being used to boost customers’ interest in your products and services. At this stage, you have run the ads and they are already aware of your products and services. But you are trying to deepen the interest in your products and services. This happens when customers decide to give your product a try. Their conviction after this trial will now determine whether they will become permanent customers or not.
 

#3 Desire

This is when you make effort to convince the customer and make them believe that the product can fully their basic needs. You also tried at this stage to educate the customer about the usefulness of the product as well as how it can add value to their life in general.

#4 Action

This is when you lead customers towards taking action such as purchasing your product or fulfilling a commitment form. Here the prospect has now become or is about to become your customer. He is actually performing the desired actions that you want the customer to perform.

 

 

Marketing perspective to gain a customer

Here, the marketer has only the name of the customer. Marketers get the names of their customers from various sources such as referrals or purchase lists. Some organizations can also buy name and email lists from other non-competitive organizations that they have an association with. Some of these names can also be purchased online as well.  Above all, you need to identify your target audience based on the geographical location and demographic information of your target audience. You will not want to waste your time pursuing the wrong target.

 

 

Suspect

A Suspect is a person who shows interest in your brand or what you have to offer. They might perform some action on your site such as :

• Frequent visits to your website and attending your webinar
• Participating in content and promotion on your website
• Filling online form to download white papers, PDF etc and subscribe to your newsletters.

 You need to identify such customers and add them to your Drip program which is an email program that will allow them to learn more about the use of your products and services.

The drip program offers educational content and promotional offerings that allow prospects to become organizational customers. This will allow them to develop an interest in your products and services. This also allows you to send SMS that is also geared towards understanding your customers better.

 

Prospect

Also, a user will move from being a suspect to prospect when he takes any of the following actions:

• Interacts with your brand by attending webinars, participating in contests, and downloading your PDF files among others.
• Fits your demographic profile.
• He has a bi-directional conversation with you.

When it comes to prospects, we have them in two categories. They are called Marketing Qualified Leads and Sales Accepted Leads.

 

#1 Marketing Qualified Leads

They always have a direct conversation with the people via emails or phone calls. They can be seen as people who have called or emailed and have decided that they are going to purchase the product on a particular date.
You can identify whether the person is really interested and ready to purchase your product and transfer him to the sales department.

 

#2 Sales Accepted Leads

The salesperson follows the lead once the qualified lead is transferred from the marketing department to the sales department.

Opportunity

A salesperson can either close or lose the leads, Also, lost lead is again sent to recycled by conducting a drip program for the customer once again.

Customer

You gain a customer once the lead is closed. At this point, you need to maintain a good relationship with them in order to turn them from ordinary customers to brand advocates.

Advocates

Here, the customer becomes an advocate when he or she is with the marketer for a very long time. This customer becomes loyal as well as refers others to your customers.

 

When you look at Blogosphere today, you will observe that it is oversaturated. Almost every minute, new blogs are being launched. In this article, i will be talking about some of the Adult Affiliate Marketing Program For Bloggers.

 

As a Blogger, there are some people that feel that the only way to make money online is through Google Adsense. This idea is being sold to new Bloggers who always feel dejected whenever their blogs are not been approved by Google.

 

In this article, I want to show you 5 Adult Affiliate Marketing programs that you can join and make cool cash from your Blog. Follow me as we will look at some of these programs in this article.

 

#1 CrakRevenue 

If you are the type that loves writing adult content, you can consider partnering with CrakRevenue.

 

 

They have products ranging from Dating to Cams, gaming and gambling. They have also partnered with other industry gurus who also have products to sell as well. 

 

You will find it difficult to resist their offers. They have been in the business for a long time and have packaged the program in such a way that their Affiliates can make much money from the program.

 

 

The program is also designed based on the Cost Per Action model. That means you will not be paid if the customer does not purchase through that link. 

 

The organisation also have a good rating from Affiliate marketers who are into adult content.

 

The CEO of GrowthSpurt, believes that they have one of the most popular Cam Sites as well as adult dating and adult game sites among others. 

 

If you are joining this network as an affiliate, you need to know that you are joining other 25,000 Publishers who are already using the network.

 

Mind you, the minimum payout is $100. If you know that you do not have traffic that can generate this in a month, you may need to look for an alternative. 

 

Also, in order to support its publishers, the organisation has a Dedicated customer representative team who is ready to support its large customer base.

 

This has increased the number of people using their network astronomically. Besides, they are also generating about 50 million impressions in a month as well. 

 

Once your money reaches the payment threshold, you are paid via Payoneer, Cheque, Wire Transfer and Paxum. 

#2 PaySale 

This organisation happens to be one of the fastest-growing Affiliate networks that you can think of. Their own business model is based on Cost Per Action.

 

That means you are only paid when you make sales through your link. They also have about 3,000 plus dating sites that visitors and affiliates can choose from. 

 

Apart from having sites to offer affiliates and visitors,m PaySale has been able to come up with marketing solutions and tools that make it easy for Publishers to promote their products and services as well.

 

The organisation also tries as much as possible to collaborate with their publishers and develop solutions that suit the need of every publisher on their networks.

They cover niches such as Betting, crypto, gambling, and e-commerce among others. 

 

If you do not have good traffic, you should not consider PaySale as an option because their minimum payout is $500 and they always pay their publishers three times a month.

 

Their mode of payment also includes Paxum, Webmoney, Wire Transfer and Paypal among others. 

#3 AdxXx

If you are looking for an adult content advertising network that has widespread across the globe, look no further, AdxXx is what you need. They have been around for over a decade and they are doing pretty well in their own niche. 

 

This network happens to be one of the best affiliate networks worldwide and they have successfully carried out many CPA transactions with publishers across over 180 countries around the globe. 

 

AdxXx has been able to develop its network over time.

They prioritised customer satisfaction and ensure that they have developed tools that allow publishers to make a profit from their partnership with the organisation as well. 

 

 

There are many benefits that you stand to gain if you join their ads network, this includes a 100 percent fill rate, high Cost Per Monetization rate, low minimum payout, fast review process and dedicated support for publishers and customers among others. 

 

 

Like I said earlier, they have a minimum payout rate of $50.

They also pay their publishers weekly as well. Besides, their payment options include Paxum, Paypal, Webmoney, and ePayments among others. 

 

 

#4 AdCombo

Another High-Paying Adult Affiliate Marketing Program is AdCombo. Here you are paid for every sales conversion that you are able to make through your affiliate link.

 

AdCombo is one of the most popular CPA networks and they cover areas such as e-commerce, dating, and App Install among others. You are free to choose whichever one you want to specialise in.

 

The organisation has a dedicated team that manages the network. Besides it is very easy to integrate the program into other platforms.

 

That means if you are a Developer and you would like to incorporate the Ads into your Apps and website. You are free to do that. Sounds cool!

 

They also have some exclusive offers which you cannot find on other adult affiliate networks. You can design customised Landing Pages which are available in over 40 languages.

 

This allows you to reach more customers from across the globe. 

 

There are some other interesting features of this Ad Network which include: Guaranteed High Payout for all their affiliates, interesting offers for everyone, a high level of customisation, and Personal Account Managers that help you get the best out of your partnership with the organisation among others. 

 

Above all, their minimum payout is $50 and they always pay their Publishers every week.

 

Aside from that, you also get a referral commission of 5% and you can be paid via Payoneer, Paypal, WebMoney and Wire Transfer among others. 

 

#5 Leadbit 

Last but not the least is Leadbit which is also another Adult CPA network of repute. Leadbit is a company is based in London and they are also popular in Asia and some parts of Europe as well.

The company also has the highest payout for Publishers too. 

 

The company offers products in various niches such as Gambling, Adult, Trial and Sweep Stroke among others.

 

Aside from that, the company has a minimum payout, exciting promo material and a Personal Manager assigned to various Affiliates that will assist them to get the best out of what the organisation has to offer.

 

The company also employ the use of Cost Per Impression and Cost Per Action model for their affiliates.

 

They also have Banners and other promotional materials that Affiliates can deploy in order to generate income. Their minimum payout is $25 and you can request to be paid at any time as well. 

 

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be thrilled to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, New Horizons Nigeria, and Phillips Consulting among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might disagree with some of the issues raised. Let me know your views about the topic discussed. We would appreciate it if you can drop your comment. Thanks in anticipation.

CRMNUGGETS is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

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User Experience and User Interface are important to website optimization to provide a better website that gives users the information they need when they need it.

 

 

• Influence of web design on UX: how bad design can create a bad user experience, even if the website is useful and the company is well regarded. This could include off-putting or outdated colours or design elements, hidden CTAs, and not enough content about products and services on the home page.

 

• Navigation: navigation layout and the process can vary—should it be collapsible (like many mobile navigation layouts are) or should navigation expand with mouse hovers? Additionally, testing the nesting of pages is important. E.g., where sub-pages go in the navigation—would the products page get more clicks if it was on the main navigation instead of as a subpage under “about us”?

 

This is a website with a poor UX and UI because:

• There is no menu so the user can’t get to other pages on the site
• The background and text contrast could be difficult to read
• It doesn’t lead with how it benefits the user
• The Facebook button is leading the user away from the website (where they make a conversion)
• The layout is not modern or mobile-friendly, so it’s more difficult to use

 

This is a website with a poor UX and UI because:

• The red text at the top of the page with contact information is hard to read
• The site isn’t mobile-friendly so it’s hard to use on different devices
• The menu navigation is hard to read because the words run together, so users may get frustrated or confused
• There are no CTAs, so users don’t know what to do with the information that is on the site.

 

 

Unknown Facts About A/B Testing In SEO

In my previous article, I looked at some of the facts that you need to know about web designing. In this article, I want to look at all that you need to know about A/B Testing in SEO. Follow me as we will look at this in this article.

What then is A/B Testing?

A/B testing means comparing two different elements of a website to determine what gets more clicks, conversions, and engagement.

This could include:

Pricing: lower versus higher sales

• Offers: a percentage discount versus a set amount off discount (could equate to the same or different values)
• Colours: e.g. does a patterned background make users buy more than a grey background?
• Placement of CTAs on the page
• Timing of animations or pop-up banners: 5 seconds versus 10 seconds

 

Here we see several examples for where A/B testing can be used:

• CTAs: For example, a green CTA box versus a red CTA box, or different offers, such as 50% off versus $50 off for a $100 item.
• Headlines: You could write two different headlines for a blog post and test both of them to see which one gets more click-throughs.
• Graphic elements: You could test illustrations against stock imagery and see which works best for your audience.
• Wording & content: Which works better for your audience, a long landing offer page or a short and concise one?
• Type of promotion or offer: For example ‘Buy one get one free’ versus ‘$50 off when you spend over $100’.

 

Some CMS, like WordPress, have plugins that will do the A/B testing for you or there are tools like Optimizely that you can set up to run an A/B test on your site.
Remember: It’s important to only test one element at a time!

 

A/B testing can be ineffective if too many tests are running at once: running more than one A/B test on a website doesn’t give us a clear picture of what actually worked.
Be sure to only run one test at a time:
Running more than one A/B test on a website doesn’t give us a clear picture of what actually worked.
A/B testing plugins for WordPress (for WordPress sites only):

• NelioABTesting.com: good for testing different elements on a WordPress site
• SimplePageTester.com: focused more on testing landing pages

Other tools that can implement A/B testing include:

• Optimizely: works across several different types of websites
• Five-second test: only offers initial impressions (the first 5 seconds) to gather users’ first impressions
• VWMO- test duration calculator: calculates how long to run a test.

 

There are more examples below in the resources. Whatever test works best for you depends on your CMS, budget, and what you want to test.

 

 

A/B testing WordPress plugin examples:

• NelioABTesting.com
• SimplePageTester.com
• https://conversionxl.com/blog/ux-research-and-ab-tests/

 

More A/B test tools:

• https://www.optimizely.com/
• https://support.google.com/analytics/answer/1745152?hl=en
• https://fivesecondtest.com/
• https://wordpress.org/plugins/wordpress-ab-theme-split-tests/
• https://vwo.com/ab-split-test-duration/

 

#1 Pick one variable to test: this could be something like CTA button colour, page layout, or campaign offer (e.g. $50 versus 10% off, even though they are the same value).

 

#2 Choose your goal: what do you want to accomplish with this test? Choosing a specific goal will help you determine whether or not making these changes permanent will make a difference. An example of a goal would be: “Increase conversions 5% in the next 8 weeks.” Make sure it is specific and actionable.

 

#4 Set up your control and your challenger: only test one thing at a time, and always have a “control,” where the element doesn’t change. This is so you can make sure that a specific element actually makes a difference or not. For instance, if you wanted to test your offer, you would keep your “control” as your existing offer, say, $50. That would be the “A” in the A/B test. Then, you test the “B” part of the test, the challenger, like 10%.

 

  #5 Split your sample groups equally and randomly: you must have the same sample size in order to have a proper test. If one side was bigger than the other, then it may have the advantage.

 

#5 Determine your sample size: figure out how big your sample sizes are going to be. This is dependent on what you’re testing. For instance, if it was through email, the number of email subscribers helps determine the sample size (e.g. If you have 1000 email subscribers with a 4% click-through rate on average, you can assume 40 people will click through to the landing page you’re testing. This would mean 20 would be shown in test A (the control) and 20 would be shown test B (the challenge), on average. In most cases, the A/B test software randomizes or alternates it.

 

For instance, if we tested both the promotional offer and the headline of the landing page at the same time, and got a higher conversion rate, we don’t know if it was the headline OR the promotional offer that actually caused the higher conversion rate.

Be sure to only run one test at a time:

Running more than one A/B test on a website doesn’t give us a clear picture on what actually worked.
A/B testing plugins for WordPress (for WordPress sites only):

• NelioABTesting.com: good for testing different elements on a WordPress site
• SimplePageTester.com: focused more on testing landing pages

Other tools that can implement A/B testing include:

• Optimizely: works across several different types of websites
• Five-second test: only offers initial impressions (the first 5 seconds) to gather users’ first impressions
• VWMO- test duration calculator: calculates how long to run a test

There are more examples below in the resources. Whatever test works best for you depends on your CMS, budget, and what you want to test.

A/B testing WordPress plugin examples:

• NelioABTesting.com
• SimplePageTester.com
• https://conversionxl.com/blog/ux-research-and-ab-tests/

 

More A/B test tools:

• https://www.optimizely.com/
• https://support.google.com/analytics/answer/1745152?hl=en
• https://fivesecondtest.com/
• https://wordpress.org/plugins/wordpress-ab-theme-split-tests/
• https://vwo.com/ab-split-test-duration/

 

Differences Between Mobile Friendliness And Responsiveness 

Mobile-Friendly versus Responsive: mobile-friendly is a different version of a website that is shown to mobile users. Responsive means the website design is formatted to its ideal fit for the screen it’s on. Responsive is ideal and Google recognizes both as being optimized for the mobile user. Think of mobile-friendly as a step between nothing at all and a responsive site.

• Create a mobile-first experience through responsive design
• CTAs focused on mobile users (e.g. location and contact information)– what a user is looking for on mobile is different than what they are likely looking for on desktop. It also affects their checkout time availability.
• Content that is based on what a mobile user would be looking for. For instance, they may not want to view blog posts first if it’s an informative website about a local business– they are more likely to be looking for a phone number, address, reviews, and other info that allows them to make a decision “on the go” about the business (e.g. whether or not to go there versus its competitors).

 

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training. 

 

I know you might agree with some of the points that I have raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

CRMNIGERIA is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it.

 

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The principles of UX and UI In Web Design

 

 

 

Some of The principles of UX and UI are:

#1 Accessibility

Ensuring that the website is easy to use for any user, including vision or mobility impaired users. This should follow w3 guidelines (referenced below) but also follow design best practices to make text easy to read and make sure any design elements aren’t interfering with the user experience.

 

#2 Clarity

The website is easy to understand and its purpose is clear – this should be key in all pages that are built. While a user could likely take many paths on your website, the goal is to build funnels that are taking them toward completing a conversion.

 

For instance, on an e-commerce site, the home page might have different categories, like Women’s, Men’s, and Children’s clothing. If they click on Women’s, they should ideally be then taken to a page where they can search or narrow down into more niche Women’s categories, like Pants, Shoes, Dresses, or Accessories. This journey should be as clear as possible.

 

 

#3 Learnability

The website provides valuable information that answers the user’s query or need. In addition to offering products or services that they are interested in, the website should also offer additional resources that allow the user to learn more about the industry, the company’s offerings, history, and more. For instance, a clothing store that’s been open since 1912 could have a page that shares the history of the company and the building it’s in.

 

This makes the company feel more personal to the user and also gives them some more background on how it runs, which helps increase brand trust.

 

#4 Credibility

the website uses reliable information from reputable sources to prove its point or educate the user. In addition to establishing its own credibility through reviews, history, awards, or recognitions, the website design itself provides credibility by being easy to use and find information on.

 

#5 Relevancy

The website layout and content are kept up-to-date with best practices for the industry, making it relevant to the user. If there is an outdated design or information, it decreases user trust and brand sentiment.

 

 

What you should test?

#1 User Intent

 what is the user looking to accomplish on a page? (Include examples of a few different intent actions, such as an e-commerce website and a landing page to sign up for an email newsletter).

 

#2 Points of friction

 what is stopping a user from completing the desired action on your website? Places to examine include pages that have the highest bounce rate, abandoned shopping carts, landing pages that do not convert, CTAs on pages that aren’t clicked.

• Causes of friction include:

• Hard-to-understand content
• Disruptive design elements (e.g. the colour yellow may turn some buyers away)
• Shipping costs are too high
• Order fulfilment time too long
• Forms are too complex and time-consuming.

 

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

 

Fact Check Policy

CRMNUGGETS  is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it

 

Here are some of the benefits of UX and UI in Blogging: 

 

 

#1 More traffic to your website

The easier a site is to use and navigate, the more it’s likely to be shown to users in search engine results and the more its content will be shared on social media by customers/users. This all leads to more website traffic.

 

#2 Increased retention

If the information is easy to find and comprehend, users are more likely to be repeat users and customers.

 

#3 Increased average time on site

When users can find products and/or information they are interested in, they are more likely to browse related content and product pages as well. (This is why linking to related pages is so important).

 

#4 Evoke an emotional connection with your audience

By playing up the design and usability to reach users on an emotional level, they will feel a greater connection with your brand and products. This can lead to better customer loyalty, a more positive brand sentiment, and possibly more conversions. Non-profits or brands with a cause like TOMS shoes are good examples of this. TOMS shoes donate a pair of shoes for every pair bought, leading every customer to feel like they are making a difference in the world whenever they are making a purchase.

 

#5 Increased conversions

If a user is frustrated with a website and can’t find what they are looking for, they will likely leave the website immediately, sometimes after mere seconds. This leads to higher bounce rates, abandoned shopping carts, and high exit rates on conversion pages. By providing the user with a better experience, they are more likely to stay on the site and make a purchase or complete another conversion.

 

#6 Return rates

Online users value their time and want convenience. As a result, they are much more likely to visit or buy repeatedly from a website that saves them time and has high-quality information or products. They are also more likely to recommend the company or website to their colleagues and loved ones.

 

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

 

Fact Check Policy

CRMNUGGETS  is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it

 

 

 

In this article, I want to talk more about what you need to know about the bidding process in Video Ads. With your targeting in place, we can now plan our bidding strategy. There are three bidding approaches available on the GDN:

 

 

 

1. Default bids:

• If you don’t set specific bids for your targeting, AdWords will use your ad group’s default bid that you have set when creating your Ad group.

 

• AdWords also uses your default ad group bid when you don’t have custom bids enabled or you have custom bids that don’t apply to where your ad is being shown.

 

2. Custom bids:

• Use custom bids if you want to set bids for an individual targeting method in your ad group. You can set these as max CPC or max vCPM.

 

• You can set a custom bid on each of the targeting options in the GDN. For example, you can set a max CPC bid on a specific placement. If the user is on that placement, you will be bidding with a higher bid than on other placements that your ad is being shown. Or if you place a customer bid on a certain topic, if the page where your ad is shown matches that topic, your ad will be using a higher bid than for other topics and so forth.

 

• When you implement a custom bid, AdWords will use this bid on the GDN and not your default bid if the criteria match.

 

• Note, that you can only set a custom bid on one targeting method in each ad group, so it’s important that the customer bid choice matches your advertising goals.

 

3. Bid adjustments:

• Bid adjustments allow for better control over when and where your ad appears.

 

• Bid adjustments allow you to increase or decrease the bid amount for a specific targeting that is used of the max CPC or max vCPM in the ad auction.

 

• A Bid adjustment is a percentage change in your bid and is applied on top of the bids that AdWords uses to show your ad, either your custom bids or your ad group bid if you have not set a custom bid.

 

• A bid adjustment for any ad-group level targeting method can be set from -90% to +900%

 

• A bid adjustment can be set at the campaign level for the time of day, specific days, location and/or device.

 

• You can also set this at the ad group level for individual targeting methods and top content but you can’t have bid adjustments and custom bids for the same targeting method.

 

• You can set a device bid adjustment on both the campaign and ad group levels.

 

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

 

Fact Check Policy

CRMNUGGETS  is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it

 

There are a number of metrics available to see if your Display campaign is successful or not. These include:

 

 

 

• Impressions: An impression is counted each time your ad is shown on a Google partner website or on YouTube
• Clicks: A click is counted every time someone clicks on your ad

 

• Click-through Rate (CTR): CTR is the rate of how many people click on your ad after seeing it. It is the number of clicks divided by the number of impressions. The CTR is a good indication of how relevant your ad is to your audience and how well your campaign is performing. CTR = Clicks/impressions.

 

• Cost per Click (CPC): How much the click on your ad has cost you is the CPC
• Viewable Cost Per thousand impressions (vCPM): On the Google Display Network you can choose to pay per click or viewable cost per thousand impressions – vCPM. The vCPM is the cost per thousand impressions for your keyword or ad.

 

• Conversions: A conversion is any action that someone takes on your website that you deem valuable to your business. This can be a purchase, a download, filling in of a contact form, looking at a particular web page, viewing a video and/or calling you. You can track these conversions with “conversion tracking” where you set which actions are valuable to you and track these.

 

• Conversion rate: The conversion rate is the average number of conversions per ad click, shown as a percentage. The rate is calculated by taking the number of conversions and dividing that by the number of clicks on the same period. Conversion rate = Conversions/clicks

 

• View-through conversions: This is recorded when a user sees your ad in the display network but does not click it, yet later converts through another medium such as organic search, clicking on a search ad, going to your website directly or any other source.

 

• Reach and Frequency report: Knowing how many people have seen your ad (reach) and how often (frequency) is your reach and frequency reporting. 

 

 

Be aware of the guidelines when manually creating ads for different size formats:

• Upload the correct size dimension – you will not be guaranteed to be shown on the placement you prefer if the website owners do not allow for that size and style.
• It is advised to always include one text ad for the GDN in your Ad group as many display partners do not allow image ads on their websites but do allow text ads. This way you make yourself more eligible to be shown on the GDN.
• Do not exclude websites that only allow text ads.

 

Step By Step To Setting Up YouTube Channel

In this article, I will cover the process of setting up a YouTube channel, uploading a video to your channel, managing your video details, and measuring the success of your video with YouTube analytics. There are two types of YouTube channel depending on whether you are an individual content creator, or you plan to operate as a brand online.

1. Personal channels are populated with personal details and only have one administrator, usually the individual themselves.

2. Brand channels are run and managed by an advertiser or company by multiple users; crucially there are no personal details on this channel info.

 

On your YouTube channel, you can upload videos, create playlists to group your videos in a more logical manner, and customise the appearance of your channel. If you plan to advertise on YouTube, your channel will be visible for users to click through to, so bear this in mind when beginning to advertise on YouTube. Your YouTube channel should reflect your business, in a similar manner to your website.

 

It is also very important to ensure you keep your channel updated regularly, for example, any changes to your company branding, any hyperlinks to social media sites that need updating, or just changing the cover photo to reflect your latest campaign or initiative.

 

 

To create a Personal YouTube channel:

1. Search for YouTube on a computer or using a mobile site.
2. Try any action that requires a channel, such as uploading a video, posting a comment, or creating a playlist.
3. If you don’t yet have a channel, you’ll see a prompt to create a channel.
4. Check the details (automatically connected with your Google account name and photo) and confirm to create your new channel.

To create a YouTube channel for a brand you will begin with a personal channel that will then be deleted in the process of creating a Brand Channel:

1. Sign in to YouTube on a computer or using the mobile site
2. Go to your channel list
3. Create & fill out the details of your brand account & verify you would like a personal account. Then click ‘Create a new channel’.
4. Use the account switcher in the top right to switch to a personal account (the one that will become the brand account)
5. Visit your account settings, and next to your profile picture click on ‘Advanced Settings’
6. Select “Move channel to Brand Account”
7. Select your new Brand channel and opt to delete the personal channel you are logged in as
8. Select “Move Channel”
9. Follow instructions on the screen to add channel managers

 

To get started on YouTube, you have to start uploading your content.

To upload a video, follow the below steps:
1. Sign into your Google account.
2. Click on ‘Upload’ at the top of the page.
3. Before you start uploading the video, you can choose the video privacy settings.
4. Select the video you’d like to upload from your computer. You can also create a video slideshow or import a video from Google Photos.
5. As the video is uploading you can edit both the basic information and the advanced settings of the video, and decide if you want to notify subscribers (if you uncheck this option no communication will be shared with your subscribers). Partners will also be able to adjust their monetization settings.
6. click Publish to finish uploading a public video to YouTube. If you set the video privacy setting to Private or Unlisted, just click ‘Done’ to finish the upload or click ‘Share’ to privately share your video. If you haven’t clicked ‘Publish’, your video won’t be viewable by other people. You can always publish your video at a later time in your Video Manager.

 

 

Next, add metadata to your videos:

1. Video Title – provide a title that will encourage users to click on or watch the video
2. Video Description – accurately describe the content of the video a user is about to watch
3. Tags – add keywords to your video that can be found in YouTube search

 

Metadata enhances the discoverability of your videos and tells the system about your content. It is also the same metadata you will later rely on to effectively target your advertising, so it is a best practice among all content creators to complete this step.

 

You can use Video Manager to make changes to existing videos you have uploaded, including enhancing video quality, editing audio and changing descriptions. To access Video Manager, go to your YouTube Channel, click ‘Uploads’, and then select ‘Video Manager.

 

 

You can add video thumbnails to your videos through Video Manager. This feature lets viewers see a quick snapshot of your video as they are browsing YouTube. It’s important to add a thumbnail to your video that accurately represents the content – this is the viewer’s first impression of your content, it should invite them to watch and engage.

 

Action Point
PS: If you would like to have an online course on any of the courses that you found on this blog, I will be glad to do that on an individual and corporate level, I will be very glad to do that because I have trained several individuals and groups and they are doing well in their various fields of endeavour. Some of those that I have trained include the staff of Dangote Refinery, FCMB, Zenith Bank, and New Horizons Nigeria among others. Please come on Whatsapp and let’s talk about your training. You can reach me on Whatsapp HERE. Please note that I will be using Microsoft Team to facilitate the training.

I know you might agree with some of the points raised in this article. You might not agree with some of the issues raised. Let me know your views about the topic discussed. We will appreciate it if you can drop your comment. Thanks in anticipation.

 

Fact Check Policy

CRMNUGGETS  is committed to fact-checking in a fair, transparent and non-partisan manner. Therefore, if you’ve found an error in any of our reports, be it factual, editorial, or an outdated post, please contact us to tell us about it