DIGITAL MARKETING

    In this article, I will be talking about how to do Advanced Targeting for Video Ads. Observation is an optional feature recommended for advanced advertisers.   Use observations to get reports on certain criteria without restricting the reach of your ad group. This means that observations won’t change […]

  Remarketing For Video Ads: How To Persist In Audience Conversion         Remarketing lets you show ads to people who have previously visited your website, watched your YouTube content, or used your mobile app. It allows you to re-engage with them as they visit sites on the […]

  Google Display Network: How To Reach Larger Audience Through Google   The Google Display Network (GDN) is the display and video advertising channel that allows advertisers to serve display and video ads to their target audience using the Google Ads interface.  The Google display network reaches over 90% of […]

 Creating High Performing Emails: How To Do It Better (+Examples)   In this article, I will take a look at how to create high performing emails. I will also be looking at:    The next principle we will discuss is personalization and the impact it has on running an effective […]

Organising Effective Digital Strategy: How To Go About It (+Examples)   ‘By failing to prepare, you are preparing to fail’ – Benjamin Franklin. The planning phase is responsible for setting the foundations of your strategy. It involves understanding your current presence online, your resources and who will be responsible.   […]

Customer Engagement In Digital Strategy     Customer engagement is often overlooked as a ‘hygiene factor’, when in fact it represents your brands’ perceived voice and tone. You have the potential to turn both into a part of your brand DNA on your site and on social media. Review these […]

  Digital Strategy ROI: How To Boost Earnings Through Digital Strategy   In this article, I will be talking about all that you need to know about the ROI for Digital Strategy. Follow me as we will be looking at that together in this article.    Return on investment (ROI) […]

  Objective Phase Of Digital Strategy: How To Set Digital Marketing Objectives       The Objective phase is the heart of the process. During this phase, you clearly outline your Key Performance Indicators (KPIs) and design a strategy to achieve them. The objective phase is focused clearly on beginning […]

  Handling Digital Strategy Reviews: How It Should Be Done (+Examples)     Digital Marketing Reviews are an important part of the strategic process. Before you begin building the strategy, it’s important that review timelines are set in stone with the teams. It is sometimes important to put reviews in […]

 Alexandra Tachalova: His Practical Tips For Newbie Bloggers   Learning from people who work in the field on a daily basis and know the theory, as well as the practice, is always worth it. That’s why we decided to contact more than 30 SEO experts and ask them about their […]

 Mobile Friendliness And Responsiveness : The Differences (+Examples)             Mobile-Friendly versus Responsive: mobile-friendly is a different version of a website that is shown to mobile users. Responsive means the website design is formatted to its ideal fit for the screen it’s on. Responsive is ideal and […]

A/B Testing In SEO: How To Test Website Elements Effectively (+Examples)     In my previous article, I looked at some of the facts that you need to know about web designing. In this article, I want to look at all that you need to know about A/B Testing in SEO. Follow […]

  Unknown Facts About Video And Display Advertising       Video and Display are awareness-generating digital channels that combine the science and precision of online audience targeting with the emotional engagement of audio/video and creative visual formats. First, we must understand that video and display are awareness of generating […]

  Generating Content Topics That Ranks: How To (+Examples)     As a content writer, I don’t know whether it has happened to you. There are times that you would like to write and you would not know what to write about. It is very possible you don’t just know […]

Content Management System: How It Can Be Used To Manage Contents     A Content Management System, or CMS, is a web application designed to make it easy for non-technical users to add, edit and manage content on a website. Not only do Content Management Systems help website users with content […]

10 Content types And Formats For Marketers (+Examples)     There’s a whole host of content formats available to marketers. These can be grouped into format by Visual, Text, Audio and Review. There’s further specific detail on each format later in this article. Visual content: the web is a visual medium and […]

  3 Components To Test Before Website Release (Examples)           In my previous article, I talked about some of the factors that you need to consider when you are trying to develop a website. In this article, I want to release take the time to talk […]

Website Usability: How To Increase Users Mobile Experience      In my previous article, I talked about some of the factors that you need to consider when it comes to website design. Those elements will assist you in designing a website that meets the need of your target audience. In […]

Websites Navigation Scheme: How To Make Web Content Accessible   In my previous articles, I have tried to talk about some of the facts that you need to know about website design. In one of my articles as well, I have looked at some of the facts that you need […]

  In many of my previous articles, I have talked about some of the processes that you have to follow when you want to have a good website. In this article, I want to talk about how to develop a strategy and technology for website design. Follow me as we are going […]